Last seen: Thu 18 Jun, 2020 India
topic : Tips for better webdesign For better websites you have to build sites which are user-friendly AND optimized for search engines. Here are 10 strategies for better webdesign: 1. Use valid HTML/CSS code. Searchengines and
tips for better webdesign
For better websites you have to build sites which are user-friendly AND optimized for search engines.
Here are 10 strategies for better webdesign:
1. Use valid HTML/CSS code. Searchengines and users hate wbesites which cannot be read correctly
2. Try to find out the most relevant keywords of your clients. Sort them by relevancy and list the first 12-15 keywords
3. Provide useful and structured content which referes to the keywords
4. Set keywords in bold within the text. Use keywords within the title tag.
5. Use h1-headlines for the most important keywords
6. Use alt-tags for images
7- Design. Try to create an unique and attractive design. High-quality images will impress your visitors. Seach for nice images in the web but do not copy them without permission!
8. Submit your website to the most important search-egnines like google, yahoo ...
9. Try to get new backlinks every weekSearchengines will love that. Be sure not to get bad neighbourhood. Only quality websites should link to you. Directoy listings will provide you with good links when they have a pagerank of 2 or higher.
10. Keep your website actual. A news section will provide visitors and searchengine with new content.
If you have not the time or ability to design a website contact an agency with long-termed experience in webdesigning and seo. Before placiong an order you should check the references. There should be at least 20 web projects from different customers.
topic : Successful Search Engine Optimization Needs Effort, Not Quick Fixes Copyright 2006 Mark Nenadic It would be nice if we could master search engine optimization, and procure high rankings simply by editing Meta tags, but
Successful Search Engine Optimization Needs Effort, Not Quick Fixes
Copyright 2006 Mark Nenadic
It would be nice if we could master search engine optimization, and procure high rankings simply by editing Meta tags, but that’s just not going to happen. The reason is because, in order to achieve SEO success, a combined effort of different, long-term methods is required. There is no “one quick fix” that will solve the problem.
Nevertheless, despite the fact that there are no easy solutions, people still insist on using various techniques to try and find them. For instance, it is possible to quickly generate high rankings from words that no internet users will search for. However, even if you rank number one, if no one uses the words, your business will flop.
In addition, the following are some more quick fixes that many people try, and fail at:
Changing or Adding Meta Tags – Search engines are limited when it comes to deciding what sites should be shown in the result list of a keyword search. Meta keyword tags assist search engines and help them select the pages with the most relevancy that pertain to the keyword of a Web surfer.
Of course, there is a difference between a public search engine, like Yahoo, and an internal search engine. A public search engine contains virtually every webpage they are aware of. Therefore, they can’t trust all the Meta tags they find, as not all website have been designed to provide the internet users with relevant information on the keyword they are searching for. Some website have been set up for the sole purpose of advertising and generating traffic. Thus, the goal of a public search engine is to weed out these “irrelevant” websites and help searchers find exactly what they are looking for.
An internal search engine, on the other hand, consists of only a small amount of web pages or products. Therefore, it is less difficult for the search engine to produce the most relevant pages. Moreover, the Meta tags that are present on the internal search engine on your site are trustworthy; because your goal is to help your visitors find what they are looking for.
When all is said and done, by adding or changing the Meta tags on your website doesn’t quickly or slowly fix anything. The bottom line is this method will have not effect on the result of your SEO traffic.
Increasing Web Content – Increasing web content can boost your SEO success, but this is something that takes plenty of time. Sure you can quickly increase the content by writing useless puff pieces, using auto-generating software, or ripping off content from other sites, but none of these methods are actually going to improve your business profits in the long run.
The only web content that is going to secure your success is information that is relevant and valuable. It takes time and experience to generate this type of information, so don’t try to cheat your way to the top with wasted words or words that are not your own. Stay true to your business and keep your integrity.
Link Popularity - One of the most popular quick fix methods out there are link schemes. Anyone who does business on the internet knows how valuable links are. Links are what help to increase web traffic and increase website visibility. That being said, you will want to avoid becoming a “link farm”, because if your goal is to only get links to increase your SEO rankings, you’re not going to take your business anywhere.
As tempting as it might sound, you need to ignore link popularity. Your focus should be on your target market, and how you can reach them to let them know your website exists. Thus, you need to market your website, which means you may have to dish out a little money to publicize your website in local newspapers, magazine, or even in a television ad. The more your site is recognized, the better chance it has of ending up in the right niche markets to attract the right attention.
If you want to be successful with search engine optimization, you need to commit yourself to achieving long-term results. This does take patience, but is necessary if you want to come out on top. The following tips can help bring you closer to your high ranking goal:
Tip 1: Conduct thorough research for keyword phrases – use effective keyword programs such as KeywordDiscovery or WordTracker. The paid programs of their software will help you generate the best keyword phrases for your business.
Tip 2: Valuable web content – Don’t create a website that is overrun by graphics. SEO spiders will crawl right over these graphics and pass you by. Your website needs a reasonable amount of web content that is pumped full of valuable information. It needs to be clear and concise, and should also convey your website message which needs to include the keywords you’ve selected to rank high for.
Tip 3: Relevancy – Ensure that all your link anchor text and title tags are relevant to one another, as well as to the web content that is presented on your site.
Tip 4: Patience is a virtue – It will take almost a year, or even longer, before you begin to see any traffic from the natural results of search engines. Try not to let this get you down. Take this time to continue to improve your site and give the competition a run for their money. Eventually, your persistence, patience and positive thinking will pay off.
Always remember, it doesn’t matter how well you market your website, you are not going to achieve overnight success. Just like most things in life, taking the easy way out when it comes to marketing your business online isn’t going to create you long lasting success. If you want an impressive future that provides you with plenty of reward, you need to spend the time and money, and do things right the first time.
topic : Blogging News Stories as They Happen Blogging news stories as they unfold is one of the most exciting and controversial applications of technology that bloggers have discovered. One thing that makes the blogosphere so active
Blogging News Stories as They Happen
Blogging news stories as they unfold is one of the most
exciting and controversial applications of technology
that bloggers have discovered. One thing that makes the
blogosphere so active is the fact that it is possible to
update a blog instantaneously, so the news on blogs
tends to be more current than the news in the paper, or
on television. Unlike news delivered by these other
media, news that appears on blogs does not have to
travel through a series of editors and administrators
before it reaches the public eye. This has some
advantages, and some distinct disadvantages.
One of the most notable cases of news hitting a blog
before appearing in other media took place in July 2005
when terrorism struck London. As passengers were
evacuated from a subway car near an explosion, one
man took several photographs of the scene with his
cellular phone, and within an hour these images were
posted online. First-person accounts of the catastrophe
began appearing on blogs soon after these photos
appeared, and people all over the world learned about
the events in London by reading the words and seeing
the photos posted by bloggers.
The fact that these stories and images were being spread
directly by individuals operating without the added
filter of a reporter helped to make the crisis feel very
immediate to people across the globe. When it comes to
blogging, news often appears in a very personal context.
This has the potential to be the beginning of an exciting
new era of reporting, one that takes "New Journalism"
to it's logical next step by putting the power to shape
how the news is written and read directly into the hands
of the public.
Many bloggers and cultural commentators who are
champions of the weblog movement feel that this
growing trend of individuals who getting their news
from blogs is a good thing, because it makes the flow of
information more democratic. By decentralizing the
control of news, blogs allow more voices to enter the
field of debate about important current events.
However, many people are adamantly opposed to the
use of blogs as news outlets, and there are plenty of
good arguments on this side of the debate. Unlike
newspapers or television stations, few blogs have fact-
checkers, and there is little attention paid to journalistic
accountability on many blogs. This can lead to the rapid
spread of misinformation, and more than one falsehood
has taken the blogosphere by storm. The questions
about whether blogging news as it happens is ethical or
not are very complicated, but no matter where you stand
on the topic of current events blogs you are almost sure
to agree that this movement has the potential to
revolutionize how modern people get their news.
(Word count 465)
topic : SEO Link Building with Web Content Secrets It's the timeless question: how do you get other sites to link to you? The most commonly discussed ways are reciprocal linking (swapping links) and buying links. Yet there's another
SEO Link Building with Web Content Secrets
It's the timeless question: how do you get other sites to link to you? The most commonly discussed ways are reciprocal linking (swapping links) and buying links. Yet there's another important tool for building links that should be a part of your toolbox: distributing content in exchange for one-way inbound links.
Comparison with Other Linking Methods
• Reciprocal Linking: The big advantage of content distribution over swapping links is that the links built are one-way, and therefore presumably more valuable. Of course, reciprocal links still have value, but relying primarily on them might hamper your SEO efforts.
• Indirect Reciprocal Links: I link my site A to your site, so you link your site to my site B. The problems are that this can be a lot of work, and also, Google can detect indirect links if you do it more than once with the same group of sites, which might make your linking arrangements look like a link farm.
• Paid Links: The problem with paid links is 1) the costs add up; 2) search engines are getting better and better at discounting paid links. According to Matt Cutts' blog, "I wouldn't be surprised if search engines begin to take stronger action against link buying in the near future...link-selling sites can lose their ability to give reputation (e.g. PageRank and anchortext)."
Kinds of Content to Distribute
• Articles. This is the essential kind of content distribution, to the point that many people consider content distribution simple as "article marketing." However, you're missing out on a few other sources of links if you only do articles.
• News blurbs. A lot of news-style sites will only reprint pieces of a couple of paragraphs. The good news is that often enough the whole point of these news blurbs is to include links to other sites, in a sort of "look what we've found" kind of way, a la Slashdot.org
• Press Releases. There are some sites that aggressively reprint press releases. A press release is like an article, only in a very specific press release format, and frankly that's not that enjoyable to read. I don't know why some sites are so head-over-heels over press releases, but, hey, that's their business. The good news is that even if you can't write and don't want to hire a writer, press releases (at least basic ones) are pretty easy to do.
• Tools, games and other webware. Sites with popular tools, software, Flash games and other webware often let other sites use it in exchange for a link. The big potential downside is technical support.
• Images. Images, especially charts and photographs, are important forms of content on the web. If you have great images on your site and people ask you to use them on their sites, require a backlink in exchange. The problem with images is that they are so easily stolen. Stolen words can be uncovered with a web search. You could try to watermark images with a copyright symbol, URL, and the link requirement. But in the process you'd make the image much less desirable.
• Web design templates. These have been freely distributed for a long time. Yet they are even more easily stolen than images. Also, if you embed a link in the footer of a web template, what you'll get back are sitewide links, which are often thought to be filtered out in search engines.
Maximizing Content Distribution Links' Effectiveness: Anchor Text
Anchor text. You need optimized anchor text to rank high for any competitive keyword. That means you need your target keyword in the anchor text, and very importantly, variants of the target keyword (too many links with the exact same anchor text may be filtered). The problem is that some sites by default don't let you choose the anchor text of the link to your site. So you need to: 1) look for sites that do reprint content with optimized anchor text; 2) specifically ask for your target anchor text to be used. Also, do keep in mind that a true natural linking structure will require you to have a number of links that are not anchor-text-optimized, typically with the URL as the anchor text.
How to Find Sites
Finding sites to submit content is the biggest challenge. You can start by asking around to any other webmasters you already have a relationship with. Next, web-search. The classic method is "submit article" + [keyword]. Most of the sites you find this way won't be good candidates, which is why this can be a bit labor-intensive. I use offshore labor for this step, as well as a program that will sort and store all the search results into a spreadsheet; otherwise it might not be worth it. Then again, the same would be true for finding reciprocal linking partners.
Ethical Issues & Best Practices
Golden rule: remember that there's a human being who has to approve your article for submission.
• Read and adhere to all submission guidelines.
• Avoid automation. There's almost always some detail of submission that requires a human eye: a multitude of html formatting requirements, changing site themes, etc.
• Don't submit by email unless specifically instructed. Using a contact form prevents possible sp@m accusations.
• Only approach websites that request content submissions.
• Don't misrepresent reprint content as original.
• Don't submit the same content too often. After about two hundred reprints, a lot of people will be seeing the same thing over and over again and possibly complaining.
In short, as SEO gets more competitive, having more and more linking methods at your disposal gets more and more important. Don't overlook this important tool.
topic : Advice for multilingual SEO. Part 1 Consider all the possibilities. Living as I do on the conjunction of three countries, that is Belgium, Holland and Germany, can make search engine optimisation (SEO) quite a challenge.
Advice for multilingual SEO. Part 1
Consider all the possibilities.
Living as I do on the conjunction of three countries, that is Belgium, Holland and Germany, can make search engine optimisation (SEO) quite a challenge. Just in the surrounding area of the village I work from are four spoken languages so if you extrapolate that out to every possible combination of search terms, browser settings and computer language settings then you begin to see the scale of the problem.
Leaving aside the differing search terms and therefore your various sets of keyword targets, each different language user will have their own set of computer and browser language and preference settings that will give completely differing search results.
As a quick example try searching -
management consulting Liege
- on Google.com and Google.be-fr.
OptimaGest Management Consulting is 2nd out of 392,000 on Google.com and 24th out of 291,000 on Google.be-fr. (Don't worry, I'm still working on the Google.be rankings)
So here are a few tips that I have picked up to make your job a bit easier.
First setup your browser for multilingual searches.
Arm yourself with a browser that has configurable profiles. Firefox springs to mind.
Set up a profile for each required language so that your preference language and search engine preferences can be configured.
For Firefox installed with the installer:
Make sure firefox isn't running.
Then open the Windows "Start" menu, click "Run" (or Windows key + R) and then type:
firefox.exe -profilemanager or firefox.exe -P
If that doesn't work (it doesn't on my machine) then you need to type the full path to the firefox.exe surrounded by quotes and then the switch in the "Run" box. e.g.
"C:Program FilesMozilla Firefoxfirefox.exe" -profilemanager
For Mac OS X launch the Terminal
(Applications -> Utilities -> Terminal) and enter:
If that doesn't work then include the -bin switch e.g.:
The profile manager dialogue will open and I recommend that you keep the "default" profile as this will preserve all your current settings. Click on "Create Profile" and follow the instructions. You should create and name a profile for each language and then make sure the "Don't ask at startup" option is unchecked. Now when you start Firefox normally the profile manager will open and you will be able to select your required profile.
As you start each profile for the first time go to "Tools" then "Options...", "Advanced" tab and then click the Languages "Choose..." button. Here set the language that is required for that particular profile and remove the default en-us.
Then open each search engine e.g. google.be in turn and specify in the preferences the required language etc so mirroring as closely as possible the actual setup your target audience will have.
Now you can quickly check your search engine rankings without having to re-configure your browser settings each time for each target market.
Now the multilingual keywords problem.
Of course before you can monitor your success you must first develop your keyword strategy and that is not as straight forward as it would seem. We must research carefully our target keywords in each of our target markets. It is pointless OptimaGest Management Consulting being number one on Google.be-nl if the chosen keywords are never actually used in dutch.
My native language is english with a passable knowledge of german and the small beginnings of french so I am dependent on my translators for french and dutch. But web designers are not in the business of producing perfectly grammatical and vocabulary correct sentences such as translators delight in. We are trying to pack an optimum number of relevant search terms or keywords into our copy while keeping it on message and readable.
In our native language we can, with a bit of research and practice, produce web site content that just "glows" with pertinent keywords and phrases leading on to mega search results. But where do you start in language 2, 3 or 4?
That will be the subject of my next article.
topic : Building an Opt In List and Your Business: An Ideal Business Partnership In any kind of business, marketing is such an important tool in the growth and development of a business or any kind of financial venture. For this
Building an Opt In List and Your Business: An Ideal Business Partnership
In any kind of business, marketing is such an important tool in the growth and development of a business or any kind of financial venture.
For this reason, even with the technology that covers online businesses, still, it need highly revolutionized and very effective marketing strategy in order to boost their productivity and sales.
Basically, since the advent of the Internet, people started to flock this new medium of information without even knowing its fundamental principles, how it works, things that are needed to survive in it, etc. Many people literally bombarded the Internet thinking that life would be a lot easier if they will invest on online businesses.
Indeed, it is a well-known fact that you can find money online, but only for those who know their way around and employ the best marketing strategy there is online.
What people do not know is that online marketing does not have to be very complicated. It just needs the right stuff to keep you going.
Take for example the use of mailing list, particularly opt in list. Before, no one ever dare to use opt in list thinking that it will not do any good for their business. Most entrepreneurs think that building an opt in list is just a waste of time and money. What they do not know is that, according to the “golden rule of the Internet,” money is in the list.
It has probably been mentioned before, and is worth mentioning again, money is really in the list.
Why? Because with opt in lists, you get to keep your readers on the hook by providing them with information, promotion, and other campaigns in order to entice them to buy again from you.
Basically, opt in lists are lists of email addresses of customers with their consent. This means that after the customer had closed the transaction in a particular web site, there is an option on whether or not they wish to subscribe to the mailing list of the online business for any future promotions, newsletters, or campaigns that they would like to be informed of.
And because it is an option, the customers are not compelled to provide their email addresses to the web site. Plus, the web site owners will not be accused of spamming because emails that will be sent to the customers have the consent of the customer.
Creating an opt in list can be very beneficial to your site. In fact, it has been proven that in the two-step concept of selling, follow-ups are important to sustain the interest of the consumers. The other step is to obtain the interest of the buyer.
Hence, in order to sustain the interest of your buying public, it is best to create an opt in list so that you can always give your buyers the chance to remember your products, your business, and your services, in which they have been satisfied with.
To know more of the advantages of creating an opt in list for your business; here is a list that would tell you the reasons why it is beneficial.
1. Opt in lists are the business’ most valuable asset
If you were to ask the owners of some online business about their most valuable asset, they will tell you that it is their opt in list. This is because opt in lists are customers’ lists that can provide higher probability sales in a more consistent and stable condition. Because with opt in lists, all you have to do is to follow up orders or sales through promotions and ad campaigns.
2. It is always available
The best thing about opt in list is that it never grows old. As long as your customer needs something to survive, your contact with them will never grow old. This means that you can always have a fresh, new transaction wit them every time you inform them that you have new products or services. Every transaction is a new way of increasing your sales. Simply put, no opt in list = no sales (at the most).
3. Bigger opt in list would mean bigger profits
The more customer’s names and email addresses you have on your list, the more chances you have in increasing your online sales. Every name, every email address can be worth a hundred dollars that can be accumulated with each transaction
Hence, the bigger your list, the more money you will have.
Boiled down, opt in lists are not just ordinary mailing lists. It is the very core of an online business’ existence and survival. That is why for people who value most their businesses, they extend the same value they give to their opt in list. No wonder why most people regard it as the best partnership available online.
topic : Should Meta Tags Be Used With Search Engine Optimization? I deal with many questions from curious website owners everyday. One question I have a new answer for is, "Should I use META tags on my site when do search engine
Should Meta Tags Be Used With Search Engine Optimization?
I deal with many questions from curious website owners everyday. One question I have a new answer for is, "Should I use META tags on my site when do search engine optimization?" Old Answer: It couldn't hurt, but don't worry about them, the search engines ignore them for the most part. New answer? Read on...
Should I really use a META tag? Really?
The new answer is yes, you should use META tags on your site. The keyword META tag is still not used by search engines but when submitting to directories, a valuable use of time by the way, the META keywords are used in many cases to automatically fill in the keywords for your site in that directory.
Even more amazingly, the META description tag has soared in importance. How so you ask? Google has started showing the META description in its search results when certain criteria are met.
The criteria being used appears to be very simple, unlike many of the other things Google does. When the keyword or search terms appear in the META description, the META description is used instead of the snippet of text containing the keyword on your page.
For example, if you do a search in Google for 'Big Oak SEO' you will see our site in the first listing and the description used is our META description tag. All three words being searched for are also in our META description.
If you do a search for 'big oak client' you will see the first listing is pulling a snippet of text from the page itself. Since 'client' is not in our META description, it uses a snippet of text from the page where all three words can be found.
Where should you use a META description tag?
Every website should use a META description tag on the home page at the very least. This way you can say exactly what you want and not worry the snippet of text being used is not best choice for your message. What this really means is Google is giving us some measure of control.
And now that we have this knowledge and control, how best to use it? This allows us to take off our search engine optimizer hats and don our search engine marketer hats. Think of what you can say in the brief sentence that will entice a user to click your link rather than the one above or below. You can put your phone number in the META description for starters or how about being really creative and offer a discount or advertise a sale. Tell them your unique selling proposition. It should be a one sentence phrase already in your head. The only caveat to remember is that your META description will only show if the search term is in the META description. While this can be tricky, it can be done with some forethought. You can do this for all of your targeted pages and have dozens of marketing messages.
Use the META description wisely: target your market and entice your customers. Do not abuse this control and put outlandish, untrue or slanderous statements as I am sure Google will be watching; and if this technique is abused the META description may have seen its last search result this time.
topic : Hiring An SEO Company Versus In-House SEO Search Engine Optimisation (SEO) is very much a buzz phrase. Often companies looking to learn more about what SEO are baffled at how this new field of marketing can gain them an
Hiring An SEO Company Versus In-House SEO
Search Engine Optimisation (SEO) is very much a buzz phrase. Often companies looking to learn more about what SEO are baffled at how this new field of marketing can gain them an edge. Well it has been proven time and time again that it definitely can gain an edge over your competition. The problem a business has to assess is whether they should employ a specialist SEO Company or use existing resources within their respective IT Departments or Do It Yourself. This article explores the advantages and disadvantages of each.
In-house & Do It Yourself
Advantages: You have complete control. You can change things instantly. You will learn about the inner working of your website and also learn more about the Internet and how search engines work.
Disadvantages: It is a specialized field and attempting to do it delays the inevitable and allows your competition to gain an edge on you; also you may end up with more problems in the future by getting it wrong. You will need to have an intimate knowledge of your website, how it works, HTML and possibly any scripting languages that the website uses, like PHP. Also, you will need to buy some commercial tools to use, like WordTracker, WebPosition and SEO Elite. WordTracker allows you to effectively research Keywords, WebPosition allows you to track your websites ranking in the search results for given keyword phrases and SEO Elite allows you to track all links to your website. Purchasing these three necessary pieces of software will cost you around USD0. Also, you will need to have a lot of time to read about SEO, take online courses, like StomperNet, listen to podcasts, like MrSEO podcast and read as much SEO material as you possibly can. For the StomperNet course you are looking at about USD00 and miscellaneous of books is likely to run up to another USD00. Total for In-house DIY, roughly USD00 to USD00. Not being experienced enough to know when and what to change. Not knowing how to link build effectively. Not having any time to study and learn enough to make the correct changes and modifications to your website - estimated at about 200 hours of study, learning and analyzing. As SEO takes time to see any results in the search engines it is important to not only learn the required knowledge to implement SEO but also give yourself the time to make tweaks and ongoing analysis. So to setup and configure an average website with 10 static pages it will take you probably 2 days and ongoing link building will be many, many countless days. Also, you need to take your time so that you do not overdo your SEO, spamming and stuffing keywords into pages as this can be as detrimental as not doing anything to the website in the first place.
Hiring an SEO Company
Advantages : You don’t have to use internal staff resources or alter the focus of your business. Hiring a specialized online marketing and SEO Company will mean you have instant access to experts in the field who have a wealth of knowledge and resources. An SEO Company will know the lay of the land without you having to learn what they already know to expert levels. The Online Marketing Company will be your best partner in working towards achieving your online Internet marketing objectives.
Disadvantages: Using an Expert SEO Company will cost you money. It is important to realize that even though you have hired a firm to implement your Search Engine Optimisation you will still need to work in consultation with them in order to market your website online correctly - explaining your internet marketing goals, objectives, deadlines and budgets. Do your research, look at the SEO Firm and its portfolio, case studies and history of successes, ensure it is a reputable firm and don't be scared to ask questions.
What to Look for in an SEO Company
A decent and reliable SEO company will have a good reputation and a strong presence within the Online Marketing and SEO industry. When you start, I suggest searching in Google for "Online Marketing" or "SEO" within your country or region. Look at the potential SEO firm’s websites, their portfolios and take some notes. Give them a call and see if you can arrange a meeting at their office and in person to discuss details and gather more information. Discuss your situation and how you can best achieve your goals. Take note of their professional nature, their history, case studies and vision for your online presence and also ensure that you are happy with the professional and personal relationship you have with the company representatives as this will be an ongoing one.
While the advantages and disadvantages of optimizing your own website and employing an SEO Company are diverse I think it important to point out that no matter how good you think you are an SEO firm will always be better at SEO. So if you really want to see results, you have very little time then hiring an SEO company is the only way to go. If you have time and some website expertise then you may be willing to put in the time and try doing it yourself. My only thought on this is that you wouldn't hire a plumber to fix a problem with your car.
When all is said and done, good Search Engine Optimisation will get your website results. It is important to make sure you are making the right decisions in your online marketing as this may well be the lifeblood of your business and is certainly an effective way to promote your business and generate sales leads.
topic : SEO -- The Tortoise or the Hare Search Engine Optimization is one way in which you can get your website in front of the search engines. But what do you need to do in the Search Engine Optimization process? And is it worth
SEO -- The Tortoise or the Hare
Search Engine Optimization is one way in which you can get your website in front of the search engines. But what do you need to do in the Search Engine Optimization process? And is it worth it? I will give a quick overview of some of the factors involved and I'll let you determine for yourself if it is worth it.
First and foremost, search engines look for keywords and keyword phases in which to index your webpages. So you must prepare each page for the search engines. Thus, when you are writing copy for your website, keep four or five keywords that you want to emphasize for that webpage -- then weave the words into the copy.
However, don't blatantly use the keywords over and over again -- or as they say -- use keyword stuffing -- or the search engines will penalize you for it. And, needless to say, your readers will click away, if the flow of the copy is so obviously stuffed with your keywords that it jeopardizes the quality of the copy. Quality of copy first, keywords second.
There are several meta-tags that the search engines look at. The two most important are:
Both the Title and the Description Tags should have your most relevant keywords. Now, the keywords meta-tags is not used by Google, but the other search engines may utilize them. Are they important? It really depends who you are talking too. Some say, by putting the keywords into your webpage you are giving your competitors the edge. Others, feel that if your competitors want to know what keywords you are using they will find a way. (I'm of the latter's thinking.)
Linking is another important factor in Search Engine Optimization. Without proper linking -- or establishing a linking campaign -- your great site may not be found by the search engines. You need to find ways in which to allow human visitors, beside yourself, to find you.
Inbound links -- links pointing to your website is very good for search engine rankings, and gives more ways for human visitors to find your website.
How do you get inbound links? Write articles and place them on article directories for ezine publishers, newsletter publishers, or bloggers to pick up.
Blogs is another way in which you can get one-way links to your site. Again, that same article you wrote for the article directories can be put in your blog and then submitted to a Blog Directory. Just do a search on Goggle for "Blog Directory" and you should find enough to keep you busy.
An outbound link is a url that you have on your site that points to another website. An outbound link on your site means that you feel the link has quality content for your readers -- and you are redirecting them to it from your site.
So, what does outbound linking offer you? You can see what an outbound link can do for another website, right? Well, by carefully linking to other sites-- relevant sites -- you can increase your own relevancy.
So be careful who you link too -- because outbound links figures into the entire ranking algorithm process -- or restated -- your page ranking.
To conclude, this overview is just the tip of the iceberg when it comes to SEO. It's not an easy task, and it is time-comsuming. Will you see a quick return moneywise. No, but SEO will eventually give you the money you seek, as well as, offer you longevity. And isn't that what you want--longevity? I know I sure do. I would rather be the tortoise, and not the hare -- and slowly, but methodically move in the direction of my dream of a home career. If you take the wrong shortcuts, you can lose your dream and your home career. So, is SEO worth it? I think so. How about you.
topic : Good Technique for Big Success SEO Delhi Company used LSI Check always helps to improve your ranking. And they need to give at least 3-6 months to there SEO Company to see the results. Only META tag is not the rank criteria,
Good Technique for Big Success
SEO Delhi Company used LSI Check always helps to improve your ranking. And they need to give at least 3-6 months to there SEO Company to see the results. Only META tag is not the rank criteria, if you are hiring some one then be trustworthy on him and let him do his/her job.
Actually search engine optimizations for any site don’t create magic. It is slow and gradual process. It’s a slow and gradual process with lots of research and implementation. So if you are hiring any search engine optimization expert then have the trust facto is already available in front of your door, SEO Delhi Company. It has the experience and it will describe your site as best what you need. So with clear communication and approach it gives a new space and shows a good result. For more information you can visit Delhi. Increasing in many projects like outsourcing, Search Engine Optimization Company in Delhi is increasing on a large amount. These agencies offer a pool of services to support your website and to help you get business leads. Reliable and cost-effective, SEO Company with their planned and strategic steps, help increase best traffic to the websites. Good SEO can aid to successful online business and helps to attain visibility. SEO Delhi Company used Latest SEO Process always helps to increase website ranking and traffic on the search engine so that your target customers are directed straight to your website. SEO Delhi Company e-Fuzion may take your time but it is positively victorious technique to make you earn a lot, gain popularity and be ahead with all of your web pages will bring the targeted clientele to your website. This analysis requires a specialist who will perform an in-depth research and will shortlist keywords that the sightseer to your website might use to hunt for information or creation.
topic : A Way to Increase Website Popularity Search engine optimization look at not only how many people are linking to you, how important they themselves are but also what they are saying while linking to you. In fact search engine
A Way to Increase Website Popularity
Search engine optimization look at not only how many people are linking to you, how important they themselves are but also what they are saying while linking to you. In fact search engine like Google have gone a step ahead. They not only look at the anchor tag but also the text surrounding it. SEO Services Delhi Company (e-fuzion) is essentially they are trying to establish the relevance of that link to your pages content. If anchor tag is so important and more often that not, one cannot control what the world says while linking to you then it is very useful to have internal links speak the language of keywords. This means that it is a good practice to use keywords as the internal linking text. Another important aspect of the internal linking then you should not do it using image map because many of the search engine does not follow image map. Alternative attribute will give the information about the image and where it is going to provide the link. In SEO Services Delhi Company (e-fuzion) you find the internal linking architecture, hierarchal, looping, extensive inter linking, redundant interlinks, broken links, dead links etc. There are three forms of that can be assumed while planning the sites internal linking pattern. In this kind of internal linking all the pages of the website are connected to the home page and home page is individually connected to all the pages of the website, but there is no linking between the pages of the web site. In SEO Services Delhi Company (e-fuzion) looping is kind of internal linking and its home page connected to the primary page and the primary page is connected to the secondary page and this process goes on till the last page is connected to the home page in this way a loop is formed.
topic : Keywords & Search Engine Optimization Internet users know that the online world is growing and expanding on a daily basis. Many entrepreneurs are using their web sites to make money. Online business is thriving, Internet
Keywords & Search Engine Optimization
Internet users know that the online world is growing and expanding on a daily basis. Many entrepreneurs are using their web sites to make money. Online business is thriving, Internet buying and selling is more popular than ever, and everyone is cashing in. But to make money from your web site, and make your Internet dreams a success, you must have customers.
Sounds simple enough, right? As easy as it sounds, there’s more to it than that. The Internet is a thriving, fast-paced, high-tech world where everything has to be bigger and better than what came before. Thousands upon thousands of web sites are out there, many of them probably very much like yours. How do you make your web site stand out above the competition? How do you make sure that customers come to your site first, buy from you?
Search engines. Everyone who has used the Internet has used a search engine at one time or another. The process is quite simple and usually quick. You know you’re looking for heated socks. So, you go to the search engine of your choice and type in “heated socks.” Voila! Web sites that sell heated socks.
So, what do you do? You click on the very first web site that’s on the list that the search engine returns. That’s what everyone does! The web sites that appear on page thirteen of the listing aren’t going to get any visitors. Obviously, you want your site to appear right up there near the top of the list.
And that’s where search engine optimization comes in. Search engines look, primarily at one thing: keywords. Choosing good keywords for your site is incredibly important, because keywords are what your potential visitors are going to use to find you. First, you have to decide what keywords you’re going to display on your site, what keywords you think visitors will use to find your site.
What sort of site is it? Are you running funny a site with lots of political jokes? You’ll want keywords like “politics” “Washington, D.C.” “Funny” “humor,” etc. Choosing good keywords is very important. You want simple, straightforward keywords. Some words are very commonly misspelled – include the common misspellings if your keywords are easy to misspell. Simplify your keywords as much as possible, include as many as you can, and you’ve taken your first steps to search engine optimization.
But, even that isn’t enough. Knowing that your keywords are “computers, Internet, and mouse pads” is great, but you still need to do more. Those keywords, all the keywords that you want connected to your site, have to appear on the site. Sounds simple enough, doesn’t it? Well, it is pretty simple, but you have to know what search engines are looking for. Search engines are very, very smart, and look for very specific things.
Your keywords must appear within content on the site. You can’t just repeat the same keywords over and over “computers, Internet, mouse pads. Computers, the Internet, mousepads.” Search engines will discount your site, because they’ll know what you’re trying to do, and you won’t get a high listing. To get a high listing, you have to have lots of content. Here’s the secret: it doesn’t have to be great content. As a matter of fact, most Internet users don’t read the text of web site that carefully in the first place. Just have lots of contents on the site, with your specific keywords repeated 4-6 times on the page, and you’ll have optimized your keywords.
Search engine optimization isn’t hard, as long as you know how search engines work. By using good keywords, you can get the most out of your site and out of search engines.
topic : SEO Guide to Choosing A Good Title For Your Homepage If you have read anything about Search Engine Optimisation then you will already know how vital having a good and unique title on your web pages can be. It is by far
SEO Guide to Choosing A Good Title For Your Homepage
If you have read anything about Search Engine Optimisation then you will already know how vital having a good and unique title on your web pages can be. It is by far the most heavily weighted element on your web page and overall your home page is given the greatest weighting so it is even more important to choose a very good title for your website homepage. In this article we explore how to choose a good title using SEO techniques to identify relevant keywords and phrases and how to string them together to form the best title possible.
What we are trying to achieve in this article is finding a title that describes the overall theme of the website, incorporates your main product or services and also is able to sell in a few short words; as this will be seen as the title in the search engine results pages. From an online marketing view point it is also important to consider company and product branding; it may be important to include the brand in the title of the page also. From a pure SEO perspective it is more important to have the product or service present as this what is more relevant to the search a person would do in a search engine.
Okay let’s consider how we identify keywords and phrases that are the most relevant to your product or service.
For these next tasks I always have a couple of firefox windows open and also a spreadsheet.
1. Open "Overture Inventory" keyword volume checker website in a browser. Type in the product or service and push enter. Copy the results into the spreadsheet.
2. Open "WordTracker" website in a browser, and either using the free trial or account, login to the website. Using the WordTracker wizard tool type in the same product or service you typed in step 1. Copy the results into the spreadsheet.
3. Open "Google Adwords" website in a browser. Locate tools->keyword tool and enter the same keyword we used in the previous 2 steps. Check the "Use synonyms" checkbox. Copy the results into selected keywords and click on the "Estimate Search Traffic" button. Copy the results into the spreadsheet.
4. Looking at the spreadsheet and we have three separate sections of data. Now go through each of the sets of data and weed out any unrelated phrases or phrases by deleting them.
5. Now sort the three sections by their individual search volume. Looking down through each of the lists, highlight the terms that are the most relevant and have the highest search volume. Aim to finish each list with about 10 keyword phrases.
6. Using the lists of keyword Phrases we are now going to start forming a sentence. We are aiming to have 4-11 word title. If the title is shorter then more relevance and weight is placed on the words contained within it. If it is longer then as we progress to the right less and less weight is given to each word so it is important to put your most important keywords to the left of the title.
Google also uses "spanning" on titles. Spanning is where words within a string can be skipped but are still considered relevant because the remaining words tie in with the search query. It is important to understand this technique before we begin. For example, the title on a webpage is "Web Site Design Melbourne", someone searches in Google on "Web Design Melbourne" and the website would come up in the results because Google skipped the word "Site" in the title and still recognized that the web page was relevant to what was searched on. Using the leftward rule and spanning were looking to piece together a title that covers off as many of the possible high search volume terms as possible while keeping the title short and relevant.
So, after step 6 you should have formed a title. Implement it on your website and monitor how your website ranks for those keyword phrase terms. Keep track of this and it can be helpful when you are learning to experiment, move words around, reconstruct, shorten, lengthen, mix it up a bit and see how it all works. It is important to wait a long enough period of time between changes to ensure you are seeing some kind of reaction, otherwise you could be constantly making changes and not know whether it was the most recent change or the last one. Be patient, learn and track your websites rankings for keyword terms.
topic : Link Exchange – a power play It is a truth universally acknowledged that webmasters seeking to build the prominence of their sites and their position in search engine results must of necessity engage in a dedicated link-building
Link Exchange – a power play
It is a truth universally acknowledged that webmasters seeking to build the prominence of their sites and their position in search engine results must of necessity engage in a dedicated link-building effort. All the search engines use the extent of inbound links to a web page as a means of assessing the value of that page, the logic being that if someone has bothered to provide a link to the page, there must be something
worthwhile on it, and the more links there are, the more worthwhile it must be. Quantity, of course, is not everything, and the quality of those links is also important, measured usually by the Google PageRank of the page on which the link is located. A number of different programmes exist which will search for web for sites offering high PageRank and keywords similar to yours that might make attractive link partners. All you have to do then, so the logic goes, is contact the webmaster and offer to exchange links.
However this process is not as straightforward as it seems. Brand new sites that need links the most, and for which the marginal value of an additional link is highest, are the hardest to build links for, since the value of the links which they can offer in exchange is lowest. So if you are seeking to play this game, you need to be aware of the power-play politics of link exchange. You will soon find that the majority of well-established sites have a form on one of their web pages (see this Travel link exchange page as an example) which you can complete and submit for consideration. Invariably the form requires you to put your link in place first. This involves around 2-4 minutes work, depending on the efficiency of your own process for posting links on your own site. However, you have no guarantee that the other website will do anything other than say to themselves ‘Yes, great, another inbound link for no expense’, and not bother to reciprocate the link, reasoning that they will save themselves a few minutes work and the submitting party may not bother to follow up and go through the process of deleting the link they have put up, since this will be extra work for them. Indeed it is probably true that the effort of establishing that a link has not been reciprocated, and then deleting your link to that site, is more than the cost of maintaining that link in place (after all, this cost is little or nothing). Experience suggests that less than 10% of forms which you complete will ever result in a reciprocal link actually being established. This means that the 2-4 minutes work for a link submission has just become 20-40 minutes work per link that you actually get. Your link-building strategy has just become very expensive indeed.
How can you beat these odds and lower the cost of linking? Here are a few guidelines that have been learnt the hard way. First, do not submit to the most easily accessible sites on the search engines. If you search for say ‘free link exchange’ and submit a form to the first 20 sites with form submission that come up, you can bet that many other people have done the same. This means that these sites will be swamped with link submissions and, human nature being what it is, are the most likely not to bother reciprocating the link – after all, they don’t need to. Choose instead sites that are on page 20 or 30 of the search results: these people will be more eager to have links and are more likely to behave in an honorable way and reciprocate your link. Secondly, look carefully at the language that introduces the form on their link submission page. Look for people who guarantee to reciprocate your link within a given (short) amount of time. Look for language which shows awareness of the risk you are taking with your time in completing their form. Of course, this could mean that they are particularly cynical about this process, but our experience suggests that this is a way to beat the odds. Thirdly, look for an email address that looks like a real person. Shoot them an email asking how long they will take to reciprocate your link if you complete their form. This takes a few seconds only. Once you have heard back from a real person, the odds of them reciprocating your link are much higher.
Good luck and good linking
topic : Blogging Teens Every day, blogs are created by people of all ages and from all walks of life, but when it comes to blogging, teen writers are truly on the cutting edge of the movement. Because today's teenagers are the first
Every day, blogs are created by people of all ages and
from all walks of life, but when it comes to blogging,
teen writers are truly on the cutting edge of the
movement. Because today's teenagers are the first
generation of people to have grown up using the
internet at every stage of their development, many
adolescents have a seemingly innate sense of how to use
web technology to express their innermost thoughts and
ideas. Older writers often experience a kind of learning
curve when they begin to blog, but many young people
find that using a word processor and blogging software
feels more natural and direct a mode of communication
than writing in a diary ever could.
One of the reasons why blogs have undergone a kind of
explosion in the teen community and are growing by
leaps and bounds is the fact that they provide a unique
mixture of visibility and anonymity. A teenager can
invite friends and peers to read his or her blog with a
simple email, thereby winning attention or possibly
even praise. Of course, with visibility usually comes the
possibility of embarrassment, but the fact that it is
possible to blog anonymously with an invented handle
or nickname negates a lot of the potential for
humiliation. Many a blogging teen lives in fear that a
parent or guardian will discover his or her blog, but by
publishing under an alias a teenager can spill his or her
secrets without fear of being traced.
Outside the world of blogging, teen writers often have
very limited opportunities to be published. Magazines
and journals are often reticent to publish young writers
who may not have as much credibility as older writers
with a lot of experience and extensive credits to their
names. This can discourage adolescents from writing or
from seeking chances to publish their work. By
blogging, young people can begin to gain a following of
readers without first having to win the attention and
support of an editor or publisher who may not be very
interested in teenaged authors.
Between the fact that blogs provide young people with a
chance to exercise their impressive technical aptitude,
to gain visibility without compromising privacy, and to
build a readership for their writing without having to
jump through the traditional hoops of the publishing
industry, it is little wonder that are so many teenagers
with blogs. For some teenagers, blogging is even a very
social endeavor that allows them to meet people with
similar interests from all over the world. Many a
blogging teen has discovered that having a weblog on
the internet is a great way to explore self-expression
and, often, to win positive feedback from new friends.
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topic : What Makes Us The Affordable & Ethical SEO Marketing Company in UK? Search engine optimization is the process of improving your website to make it rank higher in the search engine result pages of major search engines such
What Makes Us The Affordable & Ethical SEO Marketing Company in UK?
Search engine optimization is the process of improving your website to make it rank higher in the search engine result pages of major search engines such as Google, Yahoo, and MSN. As a leading SEO company of UK, we follow some proven SEO techniques along with the advance SEO methods as a part of our UK SEO services.
Our SEO services, UK consist of consultation, keyword research, copy writing, redeveloping the website, creating incoming links, submitting to search engines and reporting on its results. Our search engine ranking UK services is inclusive of all these services and as an in-demand SEO marketing company, we ensure that our UK SEO services bring the best quality results to our clients.
Apart from the SEO services that we are prominently known for, we also offer search engine marketing services. Our Search Engine Ranking UK services are one of the best in the industry with definitive and time-bound results to our customers.
How Different Is Our UK Website Rankings Plan?
If you want to your site to be visible in all the major search engines, then it is very important to get as many as inbound links as possible. As a part of our UK website rankings plan, we submit your site to some of the quality directories ensuring that site gets quality inbound links. While submitting your site to different directories, we see it to whether the directories are thematically similar to your site. Moreover, we follow manual directory submission services so that each and every submission becomes successful and offer a quality link to your site.
Aside from the search engine submission plan, we also offer web content writing services helping you achieve quality content for your site. The latest Google update has put enormous emphasis on the volume of quality content, hence, you need to optimize and add content key-word rich content to make your site search engine friendly.
However, along with the rich web content, you need to achieve links from different article, blog, and press release sites. We have a team of professional SEO content writers aside from part-time web content writers who offer freelance SEO writing service. We, being a leading provider of UK SEO services, offer quality yet economical article writing and posting, blog writing and posting, and press release distribution services to our customers. As mentioned earlier, they have become crucial to your improved search engine ranking. Hence, these services are truly indispensable for high quality search engine optimization.
Ultimate Destination For Search Engine Ranking UK
We as a renowned Search Engine Ranking UK company, analyze the different on site content aspects of your site to see whether it is perfect in every respect. To make is easier and simpler, we consult with our customers to understand their specific and customized needs and follow some unique SEO process to fix, design, develop and re-develop their sites. We have a team of extremely talented web designers having profound expertise and immense industry experience. They work overtime to ensure that all the onsite elements are properly fixed so that your site becomes search engine friendly.
Apart from the organic UK SEO services that help your site boost its visibility, we also provide PPC campaigning so that your sites get instant visibility in the paid listing of different search engines. Through our advanced PPC campaign, we offer budget optimization services to that you achieve high return on investment.
For more information about Search Engine Marketing, visit::
topic : Tips for Developing Links Exchange Strategies. One of the absolute best things a website owner can do for their site is develop some great links exchange strategies. Why should taking the time to exchange links with other
Tips for Developing Links Exchange Strategies.
One of the absolute best things a website owner can do for their site is develop some great links exchange strategies. Why should taking the time to exchange links with other websites be all that important you might be asking yourself? Well there are several great reason why having some excellent links exchange strategies in place with do wonderful things for your website.
One of the best reasons that having solid links exchange strategies is beneficial is that they will help drive traffic to your website. By seeking out other websites that are in a similar field but in direct competition with you as one of your links exchange strategies you will be able to drive exactly the type of potential clients you are looking for right to your site.
Finding great web sites to exchange links with as part of your links exchange strategies can provide your site with some excellent content. As most all webmasters know one of the very best ways to get a web site noticed by a search engine is ti have well written quality content. While finding as many sites to exchange links with can be a very smart links exchange strategy you really do what to make sure you are choosing quality and hopefully fairly popular sites to trade links with.
Keeping your website updated with informative links is another idea to add to your links exchange strategies. If you are providing the best possible links to subject related to your website, web surfers and potential customers are likely to return again and again. If you take a moment to write a couple of sentences letting your visitors know why you recommend visiting the links on your site you can make them even more useful.
Finding out what keywords related to your website topic is a very smart idea when developing links exchange strategies. Once you have that figured out type them into a search engine to see what websites come up. Then you will have an excellent idea of which websites would be most beneficial for you to exchange links with. Websites that appear on the first two pages of search engine rankings are usually the ones drawing the most traffic.
Entering your website url into a search engine is a great way to see how well your links exchange strategies are working for you. When you enter your url into a search engine you should be able to see which sites you have exchanged links with have your link listed on their website.
These are just a few of the great ideas to consider while developing your links exchange strategies. The internet has a huge amount of information on this topic so with a little bit of research your well thought out links exchange strategies will be bringing your website success in no time at all. www.searchengineoptimizationtoronto.com/
topic : Free SEO – The Do It Yourself Approach Did you ever wonder about making your site more appealing to the Search Engines? Did you get scared off by the high fees that SEO specialists charge for their services? If you answered
Free SEO – The Do It Yourself Approach
Did you ever wonder about making your site more appealing to the Search Engines? Did you get scared off by the high fees that SEO specialists charge for their services? If you answered yes to each of these questions, then I have some good news for you. There are only a few very effective ways to get good search engine rankings. The techniques are not very hard to learn and only really require time and patience on your part. Let’s get started….
The trick here is to register a domain name your customers can remember and the search engines think is relevant. Use words in your domain name that describe your product or service. For example, don’t call your site derekspage.com if you sell pink widgets. You would be better off calling your site bestpinkwidgets.com.
Search Engines value the contents of the Title Tag when ranking your site for keywords. Put your most important keywords in your title tags, using singular and plural versions of each word. Make your tags different and specific for each page on your site. For example, "Pink Widgets and Pink Widget Support". The Title Tag should be a short logical description of your web page.
The description Meta tag is still used by many (not Google) search engines and is often used for displaying a short description of your website. Use about 20 to 30 words to describe your site and be as comprehensive as possible in the small space allowed. Try using your important keywords within the description tag. The keyword Meta tag is rarely used and should not be considered very important. Just put your important keywords in this space and move on to more important optimization issues.
Image ALT Tags
The ALT tag is used for a very short description of an image or graphic file, and is displayed when your mouse pointer hovers above a graphic. Using your important keywords in the image description has been shown to have a small effect with some search engines.
Different search engines have their own preferences as to how many times a keyword phrase can appear on a given web page in order to demonstrate the importance of that keyword phrase. You should try and make sure that your important keywords have a 5 to 8 percent density in your site. If you keywords have higher than 10 percent density, it may be considered as keyword spamming or stuffing. (This will hurt your search engine rankings dramatically) Use the H1 and H2 heading tags to elevate your important keywords within your site. The keywords contained in these tags are considered slightly more important by search engines.
Getting inbound links should be considered your most important SEO strategy. Search Engines will rank your site based on the number and quality of inbound links to your site. Links from other highly ranked sites are more valuable and will increase your sites ranking. Contacting other website owners and asking them to exchange links with you is a good strategy. The sites linking to you should not be your competitors, but should be related to your site. For example, a bike repair shop would benefit by exchanging links with a bike trail site. Page Rank is a good indication of how valuable a site would be as a link exchange partner. Yahoo and Google each have a page ranking system. When arranging a link exchange, make sure that your important keywords are included in the anchor text. Search engines use anchor text when they try to figure out the relevance and importance of your web pages.
topic : I, robot: How do search engine spiders and robots work? Some internet surfers still hold on to the mistaken belief that actual people visit each and every website and then input it for inclusion in the search engine’s database.
I, robot: How do search engine spiders and robots work?
Some internet surfers still hold on to the mistaken belief that actual people visit each and every website and then input it for inclusion in the search engine’s database. Imagine, if these were true! With billions of websites available on the internet and with a majority of these sites offering fresh content it will take thousands of people to achieve the tasks made by search engine spiders and robots – and even then they won’t be as efficient or as thorough.
Search engine spiders and robots are pieces of code or software that have only one aim – seek content on the internet and within each and every individual web page out there. These tools have a very important role in how effectively search engines operate.
Search engine spiders and robots visit websites and get the necessary information that it needs to determine the nature and content of the website and then adds the data to the search engine’s index. Search engine spiders and robots follow links from one website to another so that it can consistently and infinitely gather the necessary information. The ultimate goal of search engine spiders and robots is to compile a comprehensive and valuable database that can deliver the most relevant results to the search queries of visitors.
But how exactly do search engine spiders and robots work?
The whole process begins when a web page is sent to a search engine for submission. The submitted URL is added to the queue of websites that will be visited by the search engine spider. Submissions can be optional though because most spiders will be able to find the content in a web page if other websites link to the page. This is the reason why it is a good idea to build reciprocal links with other website. By enhancing the link popularity of your website and getting links from other sites that have the same topic as your website.
When the search engine spider robot visits the website, it checks if there is an existing robots.txt file. The file tells the robot which areas of the site are off limits to its probe – like certain directories that have no use for search engines. All search engine bots look for this text file so it is a good idea to put one even if it is blank.
The robots list and store all of the links found on a page and they follow each link to its destination website or page.
The robots then submit all of this information to the search engine, which in turn compiles the data received from all the bots and builds the search engine database. This part of the process already has the intervention of search engine engineers who write the algorithms employed in evaluating and scoring the information that the search engine bots compiled. The moment all of the information is added to the search engine database this information is already made available to search engine visitors who are making search queries in the search engine.
topic : Search Engine Importance "Search Engine Importance Almost all net users search for solutions and information by using search engines. With search engines like Google, Yahoo, MSN, Ask Jeeves, and AOL Search, it’s difficult
Search Engine Importance
"Search Engine Importance
Almost all net users search for solutions and information by using search engines. With search engines like Google, Yahoo, MSN, Ask Jeeves, and AOL Search, it’s difficult to think of any other way of finding information on the internet.
Before search engines and the internet, it was not so easy to get information. Today, search engines can instantly return uncannily accurate results instantly from a selection of millions of websites.
Search engines are able to catalog these sites using either crawler-based technology or human powered directories. Before October of 2002, Yahoo’s directory was entirely indexed by hand. Now it’s mainly only small portal sites that build their directories by hand based on human judgment.
The large search engines like Google use web crawlers that “crawl” through the internet indexing the content on the pages. Each time they encounter a link, the crawler splits and another crawls through the linked site.
Google is a pioneer in crawler-based technology. Its crawlers, called Googlebots, spider the web constantly and harvest web pages for the input of the main Google database. Once crawlers return the information, Google uses their patented complex algorithms to make judgments about how a site should rank.
Search engine optimization (SEO) is the process of designing web pages that fit the criteria that search engines weigh when deciding whether a page is relevant to a search query. Those that match the search most accurately, rank at the top of search result pages. Building or rebuilding your site with SEO in mind can and will improve your search ranking when handled and maintained by a knowledgeable expert.
Sites that meet critical search engine criteria will rank higher than those who don't. Aside from a very lucky guess, optimizing pages for search engines is the only way to ensure that your pages have top page of visibility. As access to SEO knowledge becomes more accessible, competition for the top rankings will become even fiercer. 411webinteractive, a search engine marketing company, offers personalized SEO solutions for websites. Its SEO application has been developed for maximum effectiveness without sacrificing design the of a website. It also ensures that your website is accessed by all search engines. If you're ready to start gaining more exposure for your website through higher search engine rankings, visit 411webinteractive.com and learn more about solutions for your business.
topic : Important things you need to know about internet marketing When it comes to setting your website apart amongst the competition, you need to know a few things. You can’t just expect to slap a website up on the net and have
Important things you need to know about internet marketing
When it comes to setting your website apart amongst the competition, you need to know a few things. You can’t just expect to slap a website up on the net and have traffic run to you. If you really want the traffic, you will have to learn search engine optimization tactics to go along with your basic internet marketing knowledge. In today’s game, it’s not enough just to hope that traffic will turn up. The best websites are the ones who are going out and bringing in their own traffic.
What is search engine optimization, or SEO as it’s called for short? It’s the process by which websites make their content more efficient. Search engines pick up on certain things, and if you are able to turn your website into a place full of those items, you will be on top of the search engine lists.
For example, when someone types in a search phrase into Google or one of the other popular search engines, the results will come out as their rankings would suggest. Google ranks these pages based upon their relevance, popularity, and a host of other factors. SEO tactics can help you climb to the top of those rankings lists, so when people enter a search into the search engine, your site will come up on top.
If you are a website owner and you don’t really know what you’re doing, then take heart. There are many companies out there who are willing to help you. They will take a look at your website and tell you with a great deal of accuracy what it would take in order to make your site more efficient. Maybe your content does not have as many keywords as it should? Maybe you are using duplicate content that is pushing you down in the ratings? Whatever the case, the internet marketing professionals can help you in this regard.
The important thing to remember about search engine optimization is that the tactics are always changing. The search engines update their ranking systems all the time, so you need to be aware of the changes. You have to be adaptable and know exactly how to keep your site on top of the game if you want to have any hope of being successful. A good start to improving your website’s SEO efficiency is to have content that is filled with juicy keywords. This is something you can probably do on your own without too much trouble. That isn’t the only aspect of SEO that you have to keep in mind, though.
By knowing all of the popular and useful search engine optimization techniques, you are giving your website a fighting chance. Otherwise, your website will have absolutely no chance. All of your competitors are out there making sure that they are getting as much traffic as they can pull in. If you don’t do this, then you are short changing the potential of your website.
topic : How To Trick The Search Engines How to Trick the Search Engines In a Zen sort of Way Everybody is looking for the magic formula that will get their site listed on the first page of Google. Because of this, the internet
How To Trick The Search Engines
How to Trick the Search Engines
In a Zen sort of Way
Everybody is looking for the magic formula that will get their site listed on the first page of Google. Because of this, the internet is full of search engine optimization experts that are willing to take your money once they sell you on their new theory of Google’s algorithm. You have your choice of SEO Consultant to full fledged SEO Corporations all willing to take your money and optimize your site. None of them will promise specific results.
That’s because Google is a very sophisticated search engine and their algorithm changes constantly. Google’s algorithm has one primary goal and that is to deliver relevant content. All of this effort is to identify good websites with quality content and to weed out the sites that are "optimized" to trick the algorithm. Therefore… if you have a good website with quality content then “optimizing” your site may be counter-productive if there's even a slight chance that Google would think you’re using tricks.
That’s right, let Google’s algorithm smell your website optimization techniques and your status as a good website with quality content may be in jeopardy. Google is looking for websites whose webmasters are putting their time and energy in to building and maintaining a good website with quality content not spending their time and energy trying to trick the algorithm. So, the best thing you can do is to put your time and energy in to the reason you built your website in the first place. Whatever that reason may be, it probably was not to learn and practice SEO techniques.
Be organic. Be yourself, even be one with your website. Google likes sites that are organic and built by people with a clear purpose. Understand and embrace the algorithm. Do not fear it and try to trick it. It is there to do good.
As I’ve said before, don’t lose sleep over search engine optimization, lose sleep over conversion rate. Spend your time maximizing your site for your visitors. A good site with quality content will get top rankings naturally.
So, the trick to tricking the search engines is to have no trick at all. How much easier can that be?
If search engine optimization was a major player in your marketing plan, here’s a great site to learn about other website marketing methods: www.wilsonweb.com/a/go.to/Ogre
topic : How to Select a Right SEO Company! You have made a very informative, user-friendly and a detailed website using latest techniques but still not happy? There aren’t enough people to visit your site. You have made all efforts
How to Select a Right SEO Company!
You have made a very informative, user-friendly and a detailed website using latest techniques but still not happy? There aren’t enough people to visit your site. You have made all efforts but your site doesn’t show up in search engines. You might be offering best products at best prices but people are not able to get any benefit. All your questions have one answer that you need effective SEO services and website marketing. You should take Internet marketing & SEO seriously if you really want to expand your business online.
Its not that easy to choose a right SEO company. You need to assess your financial situation and your exact requirement. There are many SEO companies who offer almost same kind of SEO services. Here you need to consider certain points.
You should find out how much you can afford to invest in SEO services. As these services are not very cheap still you can find the one most suitable to you. You can consider what all points they consider to increase your search engine ranking. Till how long they will continue their services. What are their website marketing methods? For this, you should also have some knowledge of SEO and internet marketing. You can also find out which form of online advertising best suits you like pay per click or pain inclusion etc. Whenever you have a free time, just read about it. Do that prospective SEO Company follow guidelines provided by Google and other search engines because there are not any magic tricks to get an instant ranking but it’s a continuous process. You should also look for their existing clients. It gives you an idea of their performance.
Just engaging a SEO company for your internet marketing needs isn’t enough but you need to regular follow-ups. You need to find out whether it is really benefiting you. Good website marketing will definitely ensure you a good online presence. Search engine marketing not only increases your visibility on the web but attracts target traffic to the site.
Internet marketing isn’t a single term but consists of various tools. There could be so many advantages of search engine marketing.
To help in generating leads
Effective method of marketing
Acquisition of targeted customers
Increase in ROI (Return on Investment)
Also, hiring an SEO firm will help in getting an updated knowledge and skill for optimization of your site. Once you have achieved a good online visibility and a customer database, it will benefit you in long run. It will also give you an edge over your competitors, as you will have more chances of finding out by any customer. For more information about internet marketing, website marketing, Seo Company, contact to:
Brick Blue SEO Team
Ph: - +91-9868140523
topic : The Benefits of Article Submissions Search engines, we all agree, are critical to the success or failure of your website or online venture. If the search engines don't find your business within the first page or two of search
The Benefits of Article Submissions
Search engines, we all agree, are critical to the success or failure of your website or online venture. If the search engines don't find your business within the first page or two of search results, you're doomed to mediocrity at best, failure at worst. But most of the giant websites have millions of dollars of capital to throw at regular advertising campaigns; you couldn't advertise at a kindergarten football game, let alone the Superbowl.
But there's another route for those of us with great ideas and work ethic, but little cash: directory submissions. These are sites that store free articles for sharing, contributed by website owners who get one critical item in return: a resource box with the contributor's link, formatted in the manner he or she prefers.
And you simply give the article to the directory.
Give A Little, Get A Lot
Most people who hear about this for the first time are appalled. Give away articles? They're hard to write, time-consuming, and besides, you want them for yourself so you can have fresh content on your own site.
But that's not the point. Fresh content and search-engine-optimized articles are helpful to a degree to be listed well on the search engines, but links back to your site and the amount of traffic you get are becoming increasingly important. Content today is much more important for keeping the customers that the search engines first send to your site.
If you have good content already, you can gain the audience to enjoy it by donating articles. When you're listed in an article directory, three things happen:
• The search engines pick it up as a quality inbound link; many directories are top-ranked on Google and other search engine sites.
• Your website will be naturally indexed, which is a much better way of getting it into search engines than waiting for them to pick it up.
• You'll gain traffic from the directory itself.
All that from a single article submitted to one directory.
Give A Lot, Get Even More
If you want to rise in search engine rank more quickly, you can submit the same article to hundreds of article directories. Each directory, though, is time-consuming. It can take up to a half-hour with some systems to submit your article, and that's after you locate the directory and assess its quality.
Many webmasters go to specialists instead of performing this task themselves. Article Submission companies and contractors will take your single article and submit it to dozens of websites by hand, resulting in hundreds of inbound links to your website that will be tracked by the search engines. The best news: these companies can submit your information faster and cheaper than you could imagine, freeing you to developing your website, serving your customers, and filling orders.
Be careful who you choose, though. Many directory submissions services submit low-quality packages that article directories will reject, providing you with little or nothing for your money. Look for directory submissions companies that guarantee their work and who operate quickly. Then watch your rankings in Google and other vital search engines rise!
topic : Press Release Ideas Ask yourself what readers or a reporter will be interested in. Are you launching a web site? Is there an issue you can protest? Do you offer an apprenticeship or internship? Do you have an employee
Press Release Ideas
Ask yourself what readers or a reporter will be interested in.
Are you launching a web site?
Is there an issue you can protest?
Do you offer an apprenticeship or internship?
Do you have an employee that is retiring?
Have you won an award, contest or special certification?
Are you introducing a new product or service?
Are you making a major change to your products or services?
Have you been mentioned in a book or article?
Have you become a member of an association?
Are you making a change in pricing --especially reductions?
Are you offering a new training program for employees?
Can you take part in a controversy?
Can you write about a customer's success story?
Is there something new or unique about your company or organization?
Can you release a testimonial received from a customer?
Can you publish results of a poll or survey?
Are you sponsoring a program or event?
Do you offer free advice?
Are there any unusual products or services that you offer?
Can you publish a summary of useful or new facts?
Has one of your customers received an award?
Do you know a way for people to save time or money?
Can you write a letter to the editor?
Are you holding a seminar or lecture?
Has one of your offices moved or expanded?
Are you having a half price sale?
Have you completed a study or research project?
Has one of your employees won an award?
Is some kind of special event happening for your company?
Are you attending or hosting a trade show or exhibition?
Have you had a visit by a celebrity?
Do you have a unique way of selling or producing your product or service?
Can you work with the media on a joint project?
Have you been involved in legislation?
Do you have a unique projection or forecast?
Do you have a new trademark?
Do you have a new publication?
Are you opening a new physical or virtual branch location?
Are you involved with fundraising or other events?
Are you speaking at a conference or seminar?
Are you celebrating a company anniversary?
Have you obtained a new client or large new customer?
Do you have a unique product or service?
Can you adapt a national survey or report to explain your own company's news?
Have you received significant recognition in your field?
Have you discovered a new use for your product or service?
Are you running for office?
Are you holding a competition or contest?
Do you have news that could affect people's health or make life easier?
Are you giving away free samples or demo accounts, etc?
Can you write a tie-in with a current news event?
Are you involved with civic activities?
Have you spoken in front of a noteworthy audience?
Are you offering a reprint of a speech?
Do you have a great testimonial to tell?
Have you published a report or any kind of useful or new information?
Have you testified as an expert witness?
Have you won a new contract?
Can you make a timely analysis or prediction?
Is someone on your staff receiving a promotion?
Do you have any community value that you can tell about?
Have you had an interview or meeting with a celebrity?
Can you hold an event to tie with a holiday or special occasion?
Is your company involved in any charitable or community actions that has an upcoming event?
topic : How To Become A Super Affiliate In Niche Markets Over the past years, web hosting has grown bigger than it used to be. With more companies getting into this business and finding the many benefits it can give them, the demand
How To Become A Super Affiliate In Niche Markets
Over the past years, web hosting has grown bigger than it used to be. With more companies getting into this business and finding the many benefits it can give them, the demand for web hosting has never been higher. These seem to be the trend of today.
38 million people have put up their very first websites online this year 2005 alone. It is estimated that by 2008, the internet sales industry will top then dollar bank. And to think, majority of those sites will be offering different affiliate programs for people to choose and participate into.
This only means one thing. It is easier now to find the right web host for your application. The possibility of quality web hosting companies separating themselves from the rest of the industry is anticipated. If this is done, the unprofessional and incompetent ones will suffer.
Support will be the number one consideration for people when choosing a web host. It will be obvious that traditional advertising will become less and less effective. Most people would rather opt for the web host based on things that they see and hear. Also based on the recommendations by those who have tried them and have proved to be a successful.
This is a great opportunity for web hosting affiliates and resellers alike. There would hundreds of web hosting and programs to choose from that the difficulty in finding the right one for them is not a problem anymore.
How does one become a successful affiliate in the niche markets using web hosting?
If you think about it, everyone who needs a website needs a web hosting company to host it for them. As of now, there is really no leading hosting industry so most people choose hosts based from recommendations. Usually, they get it from the ones that have already availed of a web hosting services.
With the many hosts offering affiliate programs, there is the tendency to find the one which you think will work best for you. Think of the product you will be promoting. Pattern them to the site and see if they are catering to the same things as you are.
When you have been with one host for quite some time and seem not to be making much despite all your effort, leave that one and look for another. There is no use in trying to stick to one when you would be before off in another one. Things will only have to get better from there because you already have been in worst situations.
Try this out. If you are quite happy and satisfied with your web host, try to see if they are offering an affiliate program you can participate on. Instead of you paying them, why not make it the other way around; them paying you. The process can be as easy as putting a small “powered by” or “hosted by” link at the bottom of your page and you are already in an affiliate business.
Why choose paying for your for your web hosting when you do not have to? Try to get paid by letting people know you like your web host.
Always remember that when choosing a web host, choose the one that is known for its fantastic customer support. There are also many hosting affiliate programs. Residual affiliate program is also being hosted. This is the program wherein you get paid a percentage every month for a client that you refer. This can allow you to have a steady source of income. With perseverance, you can even be quite successful in this field.
There are a lot of niche markets out there just waiting for the right affiliate to penetrate to them and make that dollars dream come true. Knowing which one to get into is being confident enough of your potentials and the good results you will be getting.
Web hosting is just one affiliate market you could try out and make some good and continuous income. Just remember that to be successful on your endeavor also means that time, effort and patience is needed.
Nobody has invented the perfect affiliate market yet. But some people do know how to make it big in this kind of market. It is just knowing your kind of market and making the earnings there.
topic : SEO – Why Site Width Matters Many search engine optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic. Go Wide, Young
SEO – Why Site Width Matters
Many search engine optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic.
Go Wide, Young Man
In nearly every case, a site should be designed to draw traffic through both the home page and various internal pages. Home pages, obviously, can be tailored to the primary keyword phrases you are seeking, but don’t forget the minor pages.
I always find it odd when people ask which keyword phrase they should try to optimize for on their site. They become a bit flummoxed when I tell them to optimize for all of them. The only question is which keywords should appear on which pages.
For example, the site NomadJournals.com sells writing journals for outdoor activities such as fly fishing, traveling, hiking, bird watching and so on. So, which of these subjects should be used as the keyword phrase for the home page? None! Instead, the generic term “writing journals” was chosen. But what about the specific journal subjects?
The individual pages on the site promoting each journal are optimized for the specific product. The fly fishing journal page is optimized for fly fishing keywords, the travel page for travel keywords and so on. The end result of this is the home page is appearing high in “writing journals” search results, while each of the internal journal pages are also appearing high.
This can often lead to an interesting visitor situation. As you review your server stats, you may start noting a majority of your traffic is coming in through internal site pages, not the home page. In the above Nomad Journals scenario, the travel journal page far outdraws the home page, which makes for a nice revenue increase.
The home page of a site is critical in a search engine optimization campaign. Just keep in mind it isn’t the only page that can draw free traffic and revenues to your site.
topic : Top Tips And Techniques To Improve Search Engine Rank Of Your Website. Various techniques are used by Specialists and Webmasters to Improve Search Engine Rank. This is because more than 80% of the people who want to know
Top Tips And Techniques To Improve Search Engine Rank Of Your Website.
Various techniques are used by Specialists and Webmasters to Improve Search Engine Rank. This is because more than 80% of the people who want to know something go to the Search Engines to get what they want. Hence a Good Search Engine Rank is extremely important for the success of your Internet Marketing Business. Given below are some very Special Tips and Techniques that will help you in your efforts to Improve Search Engine Rank of your website.
1. FOCUS ON KEYWORD.
Choose Your Keyword:
The first and most important step is to choose the right keywords for which you wish to rank well. You have to focus on this because all your efforts are going to be centered around this. While doing this for your home page it is important to adopt the same procedure and target different keywords for different pages of your site. This is because search engines match each query with the most relevant page and not the site.
Target The Right Keyword:
Optimizing your site for a popular keyword and securing a high page rank is not enough. You should optimize for the right keyword that is most relevant to your site otherwise your efforts will be in vain.
The keywords that you choose should be specific. Since there is fierce competition for popular single word keywords, it is better to choose two or three word phrases that specifically describe your site content.
Though you might obtain a good page rank with a very well optimized site and it appears high in the results, if no one searches for them in the search engines you are not going to enjoy the benefits of a high PR. so choose one that is reasonably popular and ones that people actually type.
2. INTEGRATE KEYWORD.
Once the right keywords relevant to your site are chosen, you should now integrate these keywords into your site, placing very special attention to places where Search Engines look.
It is very important that you have at least one of the important keywords in the URL.This will help the search engine to understand what your site is all about.
To improve page rank the page title is another important place to integrate your keywords. Since this too gives an indication to the search engine useful information about your site. Though most sites use the same title for all the pages, it is better to have different titles with specific keywords integrated into it, reflecting the content in that particular page.
It is a well known fact that the page content or text is most important to search engines. So to improve page rank you should focus all your attention to ensure that the targeted keywords are well represented in your content. Unless these keywords appear in the text your chances of obtaining a good page rank will be remote.
In addition to having your keywords in the text of the page three very important criteria should also be adhered to, which is very often overlooked by most webmasters.
a. Use keywords frequently but do not stuff your page with keywords. Search Engines do not approve keyword stuffing.
b. Place your keywords close to each other. This helps the the search engines.
c. Place the keywords near the top of your page in the page content.
3. OBTAIN LINKS FROM OTHER SITES.
To improve search engine rank another important thing you should do is to get other sites to link to you, because the number of links, linking to your site is a measure of popularity. Most search engines consider link popularity as the most important factor in deciding the relevance of a site.
It becomes obvious that you should put in a lot of effort to get as many sites as possible to link to you.
If it is a new site get a link from a website that has already been listed in search engines.
Search Engines look at not only the number of sites that link to you but also the quality of the sites that link to you. In other words a link from a popular and relevenant P7 site is much better than several links from smaller sites. Hence quality is considered more important than quantity. A judicious mix of quality and quantity will help improve search engine rank.
4. META TAG:
It is an embedded HTML tag that contains descriptive information, keywords and other information about a web page and does not appear when the web page is displayed in a browser.
There was a time when search engines relied on Meta tags to assess the site’s relevance and rank them. Most Search Engines no longer rely on meta tags since they have developed new systems for this purpose. Nevertheless it is advisable to have them to improve search engine rank.
5. ALT TAG:
Another important aspect that is often overlooked is the importance of ALT tags. Search Engines don't index images. They can't read them; so to fix this problem there are ALT tags which are descriptions of images that are recognized by search engines. So to get the search engines to recognize the images on your site, ALT tags with keywords can be used which will in turn help you to improve your rank in search engines.
Finally a word of advice, do not try to trick the search engines by using unaccecptable techniques becuse it will not pay in the long run and you could get penalised. By following these methods you will succeed in your attempt to improve search engine rank yourself and be happy and proud of your achievement. Advice from a Specialist will certainly be of help if your intention is to reach the top.
topic : Seven Simple Ways to Optimize Your Site for the Search Engines Would you love to know the secrets of search engine optimisation? Here's a seven step guide to improving your ranking in the search engines. First you need
Seven Simple Ways to Optimize Your Site for the Search Engines
Would you love to know the secrets of search engine optimisation? Here's a seven step guide to improving your ranking in the search engines.
First you need to find what people are looking for when they visit your site. Researching what actual words people type in to search engines is vital, these are your “keywords”.
Do your research on your keywords using Overture and Wordtracker. Overture will tell you how many people are searching on particular words or phrases. Wordtracker gives you an idea how much competition there is for those keywords.
Once you have your list of keywords, then you are ready to optimise your website. I say keywords as, with increasing competition on the internet, you are more likely to have success with keyword phrases or a group of keywords, than with just one keyword.
There are just seven easy steps:-
1. Name your site appropriately - if your site is about cat food, then include the keywords “cat food” in the title of your site
2. Ensure that your keywords are included in the page title
3. Add a Header tag using H1 tags
4. Use your keyword in the first line & last line of your content
5. Add an Alt Tag to your pictures which includes a description of the picture and includes your keywords
6. Ensure that your keyword is included in the outbound links from your site, an easy way to do this is to link the page back to itself.
7. Sprinkle your keyword a couple more times throughout your text and ensure that you have at least 250 words on the page. If you can't write this much, then write an introduction and then add a free article from one of the Article Directories, such as Ezine Articles.
If you include most of these on each of your pages, you'll find that you should move up in the search engine rankings over time.
All of these methods are what is called “on page” optimisation.
You can also optimise “off page” by building links to your website, using one of the many link swapping sites available.
You can also create quality links to your site is by leaving comments when you visit other people's blogs. When leaving a comment, ensure that the “name” you leave includes your keyword, where possible, and a link back to your site. For example, you could leave a comment from “Jo @ Cat foods”, linking back to your website address. If you're not sure where to find relevant blogs, either type in your keyword and the word “blog” into any of the search engines, or visit Blogger . com and run a search for your keywords.
Another great way of creating links to your site, is by writing and submitting articles to sites such as Ezine Articles.com ensuring that a link to your own site is entered in the Resource Box.
You may not see immediate results from your efforts, but with patience you will find that you see more visitors coming to your site as your rankings in the search engines improve.
You can find out more about starting and running your internet business, visit Start your own online home business.
This article was submitted by Jennifer Carter, why not build links to your website today.
topic : Good And Bad SEO Practices Search Engine Optimizing is a set of practices developed to help you get a high traffic and PageRank, while simultaneously building a useful and functional website that will respond to the needs
Good And Bad SEO Practices
Search Engine Optimizing is a set of practices developed to help you get a high traffic and PageRank, while simultaneously building a useful and functional website that will respond to the needs of your potential users. While some website owners are getting their site indexed by following and enhancing these guidelines, others are looking for a way to sneak in and crawl up search engines by developing various strategies to cheat spiders.
Most search engines have their specific rules on which SEO practices are legitimate and which are not. While they disagree on some borderline issues, they do have a set of basic principles in common.
Good SEO Practices
• creating logically-structured pages
• logical paragraph use
• including a site map
• providing clear links to each page
• using descriptive and not too long meta-tags
• validating you code
• providing information-rich content that visitors would find useful
• creating your website content based on the users' needs as if search engines didn't exist
• using spell-check
• avoiding duplicate content
Bad SEO Practices
• using invisible text and links to create false keyword density
• using non-compliant HTML to manipulate relevancy (e.g.: a title that doesn't have anything to do with the page content)
• using CSS to manipulate relevancy (e.g.: using hidden elements by executing code to reveal them)
• sending automated requests to search engines
• using doorway pages created just for search engines
• using machine generated code to produce keyword-rich content
• cloaking - presenting a different content to users than to search engine spiders
• linking to spammers and other bad websites
• participating in linking schemes to increase PageRank
• creating pages that install viruses and other badware
• using unauthorized software to submit pages, check ranking etc.
• re-submitting the website without any reason
• inserting comments in the HTML code
• using invisible form elements to hold keyword values
• using HTML elements for keyword stacking (e.g.: image alts)
• using machine generated code for usability reasons (e.g.: in order to check for browser versions)
These borderline issues are controverted and ambiguous techniques. Most of the time it is very difficult to say whether these techniques were used to trick the spiders or only for usability purposes. The search engine is the one who has to make the ultimate decision.
Major search engines are constantly fighting against illicit techniques to get your website indexed and increase your PageRank and developing new and improved automated solutions to detect them. They even encourage users to report any website that is trying to abuse SEO guidelines. Thus using illegitimate ways to crawl up search engines may result in your website being banned. Once it's been removed from the search engine index, it will no longer appear in search results.
Google, as well as other search engines, are trying to develop a pro-active attitude among website owners and convince them it's more efficient to make use of legitimate SEO practices. One thing you should always ask yourself when building new features and writing content is whether you would be doing it even if search engines weren't there at all. This is the best way to drive traffic to your website and get better ranking.
Copyright © 2006 Andreas Obermueller
topic : Doorway page generator and Internet cloaking Doorway Page Doorway page generator and Internet cloaking scripts when used judiciously can improve the search engine ranking of any web-page or website. The search engine optimisation
Doorway page generator and Internet cloaking
Doorway page generator and Internet cloaking scripts when used judiciously can improve the search engine ranking of any web-page or website. The search engine optimisation doorway pages are keyword rich smart pages or hook pages, that links and/or redirects to the content page. The content page meant for the user is cloaked from the search engine, (hence the term Search Engine Cloaking). Keyword rich hook pages or bridge pages appear in the search results page. When followed the link from the search result, the user is automatically redirected to the intended page. Or in simple words, search engines don’t see what the users see and vice-versa.
IP cloaking is possible if the Webmaster know the IP address of search engines. Only the doorway pages or search engine optimisation doorway pages are caught by the search engine spider while crawling the website. The door page script or doorway generator script are usually too short to be caught by search engines. The cloaking software identifies the IP addresses of search engines, and when a search comes from the search engine IP, the real page is hid and the keyword filled doorway is displayed. This is called IP cloaking. Website cloaking and page cloaking needs to be done with care and the users shall be led relevant pages only.
The doorway page generator also helps you protect your search engine optimisation techniques from being copied by your competitors. Making a page visible to search engine requires a special quality. Learn about the search engine optimisation (SEO) techniques that can help you improve the search engine rankings of your web-pages.
Next Week More on Doorway Techniques.
topic : Progress In Search Engine Optimization It’s SEO India, which really hits the nail on the head. Being one of the budding internet marketing companies in the UK, SEO India knows how to rank a website in the shortest span.
Progress In Search Engine Optimization
It’s SEO India, which really hits the nail on the head. Being one of the budding internet marketing companies in the UK, SEO India knows how to rank a website in the shortest span. How ever they never overrule search engine rules and are complete ethical to what they do. Before beginning with your website marketing campaign, they will gather every bit of information required for ranking your website. SEO India main aim is to give a proper rank to your website. But also generate quality traffic. SEO India provides internet marketing services in India as well as other countries across the globe. This SEO India is a company that educates, performs work, analyses and solves problems, makes decisions and promotes ethics. Following just the right way SEO India promotes ethics associated with this field of study. Being a search engine marketing company they follow a simple and clearly defined path so that there are no hiccups. Every search engine marketing company in India follows contact stuff, in which various points are clearly stated. You can get desired rankings, if you don’t make changes online. So try to mention or clearly state the changes you are planning to make to their site in your contract. And do this before staring any work.
In India many SEO organizations offering internet marketing services. Which are very particular about certain addition and deletion? SEO India always tries to maintain that the client should not change, add or delete the new copy, while searching three months of marketing under progress. It has been seen that any online change directly affects the search engine rankings if they change. SEO India creates a new facet in day to day online marketing. And it has just grown to become one of the most powerful medium to drive online business.
topic : Sydney Website Design and Search Engine Optimisation SEO Australia The website design should be consistent with the content offered by the site and should be able to please the target population looking for such content.
Sydney Website Design and Search Engine Optimisation SEO Australia
The website design should be consistent with the content offered by the
site and should be able to please the target population looking for
such content. Web site design, should be such that it renders the site
almost maintainance free, by using a Content Management System CMS.
A website should also be user-friendly, with the most basic
navigational concepts instilled and an interface that keeps bringing its users
back for more. Thus web design plays a very heavy hand in retaining the
web traffic. SEO and search engines will ensure that it is found. It
should be eye pleasing and should be consistent throughout the web site.
The whole idea of web design, caters around the presentation of the
content posted on the web page, this should be kept in mind during the
design phases, so that the content is stark and completely readable
without any hindrances. Web design definitely affects the online business and
visitor retention a lot, no body wants to visit a website again which
is poorly design and not worth visiting.
Web designing forms an important part in the process of web promoting
or web hosting as well. Be it be any part of the world, web designing
has to follow certain codes of principles and the elements have to be
there. The elements are the most important parts of the design as they are
considered to be the building blocks. The more powerful web pages can
be produced from these elements as they are what your pages are. Let’s
now see what some of the important elements are shape, texture, color,
lines and line works. Special care must be taken in planning and
organizing the elements.
Search engine optimization requires a lot of hard work and dedication;
if you are a technical person with good information technology skills
you will find it easier to learn the techniques.
Well the Search engine optimisation was developed to increase traffic
generated by a website. The Sites are built to be viewed by people
surfing the internet and search engines are crucial in helping webmasters
achieve this goal, so their power should be taken very seriously.
Search engine optimisation can be performed on virtually any websites
and is one of the most powerful ways of advertising for any business
wanting to secure a stable online presence.
Search engine optimisation requires many hours of research before the
process actually begins. SEO tools are a great time saver, often
offering information and data in seconds as opposed to hours of manually
checking for specific SEO related information.
Search engine optimization website marketing provides continual growth
in websites visitors without the need for a regular increase in budget.
Let’s now talk about the web 2.0 technology. Web 2.0 design means
unprecedented on-line visitor participation, interest, and buy-in. In
layman’s language it can be called perceived second generation of the
internet, where all the online communities and social networking websites play
a very important role. In other words we can also see it as the
maturing of the web from its raw technology format into more of a
sophisticated user friendly medium. It also tends to take on the new aesthetics
driven largely by the CSS implementation in the sites as well as maturing
of the content and copy presentation.
Remember, if it makes sense to you it makes sense to them. We can see
very often how people drift away by creating a web site that targets
search engines and not actual visitors. Having a search engine friendly
web site will aid in your optimization efforts without a doubt. So you
should always make sure and Take care of your housekeeping before
inviting people over and you'll have a site that attracts everyone.
topic : Search Engine Optimisation Pitfalls On page factors - Is your website search engine friendly? So you have a website but where is it on Google? Have you fallen foul of a penalty or have you overlooked one of the many common
Search Engine Optimisation Pitfalls
On page factors - Is your website search engine friendly?
So you have a website but where is it on Google? Have you fallen foul of a penalty or have you overlooked one of the many common search engine optimisation pitfalls when designing your site?
Understanding what works for the search engines and what doesn't when it comes to the content on your website can have a crucial impact on the relevance and/or page rank of your pages from a SEO perspective.
Here we highlight common mistakes that could affect your ranking on Google and other search engines.
Optimising for the correct keywords - Basically 'Get real' about what keywords you feel your website can be ranked for. If you have a ten page website in a highly competitive market then ranking naturally for the major terms will be close to impossible. Use the Overture keyword tool together with the number of results on Google to find out what keywords are searched for and how many other websites are targeting them. If you are lucky then you might even find a popular keyword that not many other websites are optimised for. Alternatively a good tool for this job is Wordtracker from Rivergold Associates Ltd.
Code validation - If your html code is not valid then this could make it very difficult or even impossible for a search engine to separate your page content from your code. If the search engine cannot see your content then your page will obviously have no relevance.
Frames - Even though most, if not all, major search engines now index frames and even with the use of the NOFRAMES tag you run the risk of your pages being displayed in the search engine results out of context. As each individual page is indexed separately, it is likely that your website visitors will not see your pages within your frame and will effectively be stuck on the page they arrive at.
If you must use frames then create a 'Home' link on each of your individual content pages and point the link at your frameset index page.
Flash content - Currently only Google can index Macromedia Flash files, how much or how little content they see is open to debate. So until search engine technology is able to handle your .swf as standard then it would be advisable to avoid the use of these. Again if you must use Flash then offer a standard HTML alternative within NOEMBED tags.
Dynamic URLs - Although Google and Yahoo are able to crawl complicated URLs it is still advisable to keep your URLs simple and avoid the use of long query strings. Do not including session IDs in the URL as these can either create a 'spider trap' where the spider indexes the page over and over again or, at worst, your pages will not get indexed at all. If you do need to include parameters in the URL then limit them to two and the number of characters per parameter to ten or less.
The best SEO solution for dynamic URLs is to use Mod-rewrite or Multiviews on Apache.
No sitemap - A sitemap is the search engine optimisation tool of choice to ensure every page within your website is indexed by all search engines. You should link to your site map from, at least, your homepage but preferably from every page on your website. If your website contains hundreds of pages then split the sitemap into several categorised maps and link these all together. Try and keep the number of links per page on a sitemap to less than 100.
Excessive links - Excessive links on a given page (Google recommends having no more than 100) can lower its relevance and, although it does not result in a ban, this does nothing for your search engine optimisation strategy.
Be careful who you link to - As you have no control over who links to your website, incoming links will not harm your rank. However outbound links from your website to 'bad neighbourhoods' like link farms will harm your ranking.
As a rule ensure as many of your outbound links as possible link to websites that are topical to your field of business.
topic : The Truth about Search Engine Optimization While the basics of Search Engine Optimization or SEO are pretty much textbook, it isn't the textbooks that you're competing with, it's the competition ... who within the most competative
The Truth about Search Engine Optimization
While the basics of Search Engine Optimization or SEO are pretty much textbook, it isn't the textbooks that you're competing with, it's the competition ... who within the most competative markets make it almost impossible to get to that search engine position of being number one. Discovering the Truth about Search Engine Optimization will require an analysis of every factor of optimization.
Profession Search Engine Optimization (SEO) is more than simply understanding the goal of a website. The real SEO Professional, or real 'Search Engine Optimizer', will do extensive query-based keyword research because they know professional optimization needs a strong keyword foundation.
SEO professionals ask the all important question ... Who is the "target audience" or the "target market" ... and then, they work to create a website that brings their content to that audience through the search engines.
Search Engine Optimization (SEO) involves:
-Optimizing every page's page titles, meta tags, attributes, anchor text and more. - Theming of the primary domain, sub-domains and supporting web properties (such as blogs, forums and companion websites). - Content is king ... and paramount to good optimization.
- Search engine friendly GUI navigation (internal linking strategy). - A must have 'inbound link' building strategy (external links coming in).
The professional SEO (search engine optimization) knows that if you want to be found in the top of the search results for a competitive keyword term, you have to cover all your search engine optimization basics and more. That means both, exceptional website on-page and external off-page SEO, as well as a fully comprehensive link strategy.
Professional SEO Company
Any Professional SEO worth hiring understands that effective SEO (search engine optimization) constant continuing education because the search engine algorithms and the rules search engines use to position a web page within the search engine results page (serp) are always changing. The search engine most challenging to the SEO professional is Google. Here's Google's tips on things to look for in an SEO company:
- Be wary of SEO firms that send you email out of the blue. - No one can guarantee a #1 ranking on Google. - Be careful if a company is secretive or won't clearly explain what they intend to do. - You should never have to link to an SEO. - Some SEOs may try to sell you the ability to type keywords directly into the browser address bar. - Choose wisely. - Be sure to understand where the money goes. - Talk to many SEOs, and ask other SEOs if they would recommend the firm you're considering. - Make sure you're protected legally.
- Professional SEO Strategy and Conversion
The truly Professional SEO and Search Engine Optimization Company understands that there are other considerations to be kept in mind.
For example, a website must not only be optimized for search engine spider algorithms, but it also has to remain optimized for the visitor as well. Ranking number one in all the major search engines is what gets the visitors to your website, but then the website must convert those visitors into actual sales.
Professional SEO is like Royalty
If content is king, then website design is queen. The combination of the two, if done correctly, will produce results for both your search engine rankings and your revenue. While keyword location, weight (absolute and relative), density, proximity, frequency, keyword targeting ... is a important part of the puzzle, how the code for the website is created and the linking strategies are equally considered royalty in the world of the professional optimizer. The knowledge of how best to accomplish that is always changing and that's why a real SEO professional who is on top of the trends, can be worth gold to the success of your business.
Do you want to learn more about search engine optimization, website marketing, read informational articles on the search industry, and learn how to achieve good search engine position and ranking? Visit our Website Development, Website Marketing Articles and Tutorials pages at www.wildwolf.ws and wild-wolf.com today.
topic : Introduction To SEO: What Is SEO? Tough question, "What is SEO?". As with pretty much all internet-related terms, concepts and notions, that of "SEO" does not have a unique definition and it is a blurry concept in most people's
Introduction To SEO: What Is SEO?
Tough question, "What is SEO?". As with pretty much all internet-related terms, concepts and notions, that of "SEO" does not have a unique definition and it is a blurry concept in most people's mind.
Still, what is SEO? Since there is no ultimate, fully comprehensible definition for "SEO", the only way to go is to take a look at several definitions and try to merge them in order to have the right perspective.
Wikipedia : "Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites."
Fakezilla : "The changes that are made to the content and code of a web site in order to increase its rankings in the results pages of search engines and directories. These changes may involve rewriting body copy, altering Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links."
The Web Search Workshop : "The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process."
6am Media : "The process of improving web pages so that it ranks higher in search engine for targeted keywords with the ultimate goal of generating more revenue from the web site. There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that push the limit of SEOs and employ some questionable or prohibited techniques (according to the guidelines). These black hat SEO techniques are also commonly known as spam."
Website NOVA : "acronym for search engine optimization. This is the process of making a website 'search-engine-friendly. Search engine optimization is primarily used to increase rankings in SERPs, and effective SEO can increase the potential of your website and bring in more traffic."
Thousands more definitions are available, almost as many "SEO guru's" you will find online ("The Guru Problem" is actually the title of another article to be published soon).
As you can see, no definition is like another, but they all tend to converge to a certain common understanding.
There are numerous techniques and tools used to achieve SEO goals, and they should NOT be included within a definition.
Since it is not correct to define a concept through its tools, here is a definition I have come up with after long deliberations. The suggestion is to define SEO as follows:
SEO = abbreviation for "Search Engine Optimization", the process of optimizing and tuning a web site and gaining online awareness for it, in order to deliver targeted visitors and ensure high conversion rates.
When done correctly, SEO activities must:
- make search engines crawl the site;
- make search engines index the site;
- ensure a high ranking among SERPs (Search Engine Results Pages) for given keywords;
- achieve a high page rank;
- drive targeted traffic;
- achieve high conversion rates among the site's visitors.
Since nothing is definitive and ultimate in the world of SEO, I'd like to receive your feedback and comments: TeaWithEdge.com is a way to contact me and speak up about your Marketing concerns.
topic : Tips To Enhance Website Position Most of the people looking for products and services on the net, hunt for websites via major search engines such as Google, Yahoo, and MSN. Optimizing your website for higher search engine
Tips To Enhance Website Position
Most of the people looking for products and services on the net, hunt for websites via major search engines such as Google, Yahoo, and MSN. Optimizing your website for higher search engine positioning is to allure mass to drive towards your website that is the likely to be your prospective buyer. To generate considerable traffic to your website it requires higher positioning in initial pages of search engines.
Here, I have given some key tips to dip you in the technical aspects available on the net to assist how to optimize your website.
The Title: Whatever text you put in the title will reviewed in the reverse bar of browser when people view the web page. So, place suitable title according to your business and products.
Meta Tags: You might be aware of Meta tags or using this on your current website. We will talk on the description tag.
Description tag: Major search engines that support Meta tags will usually depict the description tag with the title in the results. Search engines many times hold entire Meta tag of the description field. The webmasters should keep in mind that that the description tags must be short to grab the attention of a user.
Keyword: You should research deeply before finalizing keywords, as it is the most important factor in website optimization. Each keyword’s weight, rate, size, status and proximity all have an effect on the ranking. You should optimize all these key factors cautiously. Examining the top ten ranking website’s content and ranking factors will assist you to optimize your website. To find keywords, log on www.wordtracker.com and inventory.overture.com.
Content: The content of your website should be informative that provides people come to acknowledged about new things or be interested in. This will result revisiting of the mass at your website. Try to make your content keywords rich to drive search engines to pick up your site. Use appropriate keywords according to your business or services you offer.
Create website sitemap: Make complete site map of your website, contain all the links of main pages of your website. So the search engine robots could explore your entire website. To see example follow this link: www.adidas.com/in/performance/sitemap.asp
Publish articles and newsletter/press releases: Writing and publishing is one of the best ways of marketing your website on internet. It helps to generate substantial traffics to your website. You can submit articles to e-zines, article directories, web sites and magazines that offer article submissions. Don’t forget to include your business information and contact address at the bottom of the article.
Article Directories www.shvoong.com, http://goarticles.com, www.uniterra.com, www.allfreelancework.com, http://ezinearticles.com etc. Use keyword “article submission” in your search.
Press release sites free-press-release.com, www.PRweb.com, prleap.com, www.pressbox.co.uk etc. Use keyword “free press release distribution” in your search.
Post ads: You can place your ads on free advertising and classified ad sites, free links sites, newsgroups, which offers ads posting.
Link: The most effectual method to make your pages important for the search engine crawlers, creating links to other sites with yours. It makes your website worthwhile for the search engines. The more links at website the more significant website is considered, and will be rewarded with higher page ranks.
However, not all links are considered valuable by the search engines. The search engine will consider links more valuable if they are from sites that are having higher page ranks and also offers similar area of interest as your.
Use keyword “free link exchange” in your search.
Submit Website to search Engines: After optimizing you web site, its time to submit it to all major search engines such as Google, Yahoo, MSN etc, after all for this only you have optimized your web site. There are many web-sites that provide manual free submission to almost all the main search engine. Use keyword “website submission” in your search.
Submit to the directories: Search engines and directories are different. Do not mix them. Be very careful while submitting your website to a directory. Read the directory's submission directions with full presence of mind. You can submit to directories like DMOZ and also paid directories like Yahoo. Use “web directory submission” in search.
Regular inspection of website: Once you achieve targeted page ranks and positions in search engine, don’t become lousy; after all it is not forever. You should keep eye on your contenders’ activities. If you are not satisfied with search engine ranking results, you should optimize your website more to attain higher search engines ranking position.
This was brief description for optimizing website. Very soon I am going to publish informative series of articles on each of these key factors at seoservices-website-promotion.blogspot.com.
topic : LinkAdage’s Take On Google's New Search Engine Patent Has Google thrown the cyber world a curveball? Let's fill in some blanks and connect a few dots regarding the recently-filed patent application for Google's latest Search
LinkAdage’s Take On Google's New Search Engine Patent
Has Google thrown the cyber world a curveball? Let's fill in some blanks and connect a few dots regarding the recently-filed patent application for Google's latest Search Engine algorithm - Search Engine 125. For those unfamiliar with the inner workings of search engines, each Search Engine uses its own unique formula for determining that all-important ranking for each web site. Remember, users who query a Search Engine rarely look beyond the first page, so if you want to increase visitor traffic, step one is to develop your website in a way that matches the major search engine's ranking algorithms. You need to find out what the search engines like and make sure you feed it to them.
Now, over the years, the formulae used by search engines to rank a site have grown more complex. Pre-2000, search engines didn't do much more than count keywords on a site. The more times the words 'limburger cheese' appeared on the site, the higher the site's limburger cheese search engine ranking position (SERP). Of course, the key then became to develop SEO text with limburger cheese mentioned in every header, twice in subheads and at least once in every paragraph. Hardly compelling reading, except for the most avid of limburger cheese fans.
So, the Google, Yahoo, and MSN search engines moved to improve the quality of their SERPs, to provide users with helpful, expert information. Changes were made to the keyword algorithms (the weighing formulae), awarding more points for things like the quality of inbound and outbound links to and from a site. This meant that quality links from a relevant 'authority' site - a highly-prized designation, will move your site up in the SERPs.
Well, on March 31, 2005, Google applied for a patent on its latest search algorithm. For those who have no fear of their brains exploding from buzzword overload do a search on “Patent Application 0050071741” to read the entire patent. The patent application describes "a method for scoring a document comprising: identifying the document; obtaining one or more types of history (sic) data associated with the document; and generating a score for the document based on the one or more types of historical data."
Apparently (or not), Google has determined that historical data associated with each site is an essential ingredient in developing the highest quality search results for users who query. And just what kind of historical data are we talking about here? Well, things like:
* the site's inception date (more likely the date the Search Engine noticed you)
* how frequently documents are added and removed from the site
* how often sites change over time
* number of visitors over time
* number of repeat visitors
* number of times your site is bookmarked
* how often keyword density is changed
* the rate at which the site's anchor text is revised
* inbound/outbound links - how long in place and high trust (quality) links
The list goes on and on. Factors associated with your domain include: how long your site has been registered, has the domain expired (ghost sites), is the domain stable - as in not moving from one physical address to another.
Links remain a key component of Search Engine 125. Links have to be relevant to your site. Links to your site increase in "SERP Power" as they age. Link growth should be slow and steady. A sudden influx of inbound links - especially links that have no relationship to the content of your site - is a surefire way to drop in the SERPs. Google gives such sites a much lower score.
How about data on your visitor traffic? How will Search Engine 125 weigh that? Number of visitors, growth in visitor rates, spikes in visitor rates, the length of each visitor's stay, number of bookmarks to and favorite rankings of your site - all enter into Google's new Search Engine algo according to the patent application.
Another weighing factor is search results. The number of searches using a given query word or phrase, a sudden increase or decrease in click through rates, an exceedingly large number of quick click throughs (which might indicate 'stale' content), again all factors that Google believes will increase the quality of its search results.
Other factors are also listed as part of the patent application. A site with frequent ups and downs in traffic will lose points for untrustworthiness (even if your site sells only seasonal items!). Keyword volatility, focus change and other variables will also be employed in Google's never-ending quest to quantify the quality of each site its Search Engine delivers to users based on their queries.
So, okay, where's the mystery? The intrigue? The disinformation? The e-commerce community is abuzz with speculation - speculation that Google's well-publicized patent is nothing more than a plant to throw off the competition, disinformation intended to keep the competition and SEOs off balance. So why the speculation? Well, even a quick scan of the patent application reveals large areas of gray, vagaries and downright inconsistencies within Google's proposed ranking criteria. For example, sites are penalized for changing content often (untrustworthy) and rewarded for the frequent addition of new content (freshness). A paradox, you say? Or all part of Google's master plan to feint right while going left.
The object, in the end, is quality search results. That's what Google, Yahoo and the other popular search engines want - that perfect equation, the ideal formula that will provide high quality search results. And for site owners and designers who, in fact, do keep their sites fresh, who have quality links useful to visitors, who deliver the information the user is looking for - there's no reason for concern. However, the owners of links farms, keyword dense sites and cyber garbage dumps should sit up and take notice. In the end, quality search engines will inevitably improve the quality of content available on the Internet.
topic : Do I Really Have To Do Search Engine Submission? The real question is “do I really have to make money? And the answer is that yes, it is a fact that in this life you have to make money to survive (unless you want to do subsistence
Do I Really Have To Do Search Engine Submission?
The real question is “do I really have to make money? And the answer is that yes, it is a fact that in this life you have to make money to survive (unless you want to do subsistence farming somewhere in the southern climes where you can grow food all year long). The fact is that if you are an internet marketer, and I am assuming that you are if you are reading about such an exciting subject like search engine submission, the only way that you get people to your site is by ranking well on the search engines. In order for those engines to rank you high you have to promote yourself and you have to do it in the right way that fits into their algorithm. Sounds easy right? Well part of it is and part of it is not at all.
The part that is easy is all the clicking and filling out of forms in the proper format and so on and so on. I say “easy” as in not requiring a lot of neuro synapses to do, not as in requiring little time and effort. You see this can be an incredibly tedious, mind numbing, and rate limiting process if you choose to do this all manually that is personally accomplish each keystroke and click of the mouse on each article for each search engine that you are submitting to. Well the smart guys as they were literally petrifying there brains with manual search engine submission were thinking, “there must be a better way.” Like everything else with computers automation is that better way and it turns out that this automation isn’t that hard to accomplish.
You see, now there are dozens of software packages that do just that. They will little input, other than file names and reorganization of the data you already have allow you to automatically accomplish the task of search engine submission, and not for just one search engine but for several at once—extremely powerful stuff. Sounds easy right? Your next question should be well why isn’t everyone making billions of dollars on the internet if all they have to do is buy a tool that costs a hundred bucks?
My answer is well there is another part of search engine submission that I already alluded to in the first paragraph of this article—that is the not so easy part. This is where the art of internet marketing comes in to play and where experience in this business makes all the difference in the world. You see the engines have algorithms that are maximally protected that decide what kind of information will rank high, how it should look, and how is should be organized. This changes too which makes it even more complicated. I really don’t even no much about this part but there are lots of guys who do and who charge (a very worthwhile price) for access to it. So get to it man!
topic : Google manipulates search results: A boost for small business? As more and more businesses strive for a top ten Google ranking, it's becoming harder and harder to achieve. This is especially true for smaller businesses that
Google manipulates search results: A boost for small business?
As more and more businesses strive for a top ten Google ranking, it's becoming harder and harder to achieve. This is especially true for smaller businesses that simply don't have the budget for a big link popularity campaign. But hope may be just around the corner. If a top ten ranking for your primary keywords has been eluding you, then read on!
Google manipulates the results
Google is trialing an 'enhancement' to the way it displays its results. Instead of showing the top ten results for the exact words you enter, in the trial Google suggests three related results that you might want to check out. Where does it display these suggestions? It shunts (or replaces) results 6, 7 and 8 !!!
In this article, I refer to these results as 'intruders'.
To see some 'intruder' results in action, search for "piggy bank". Results 6, 7 and 8 are actually 'intruder' results; they're the top three results for the more specific, less popular search, "piggy bank lyrics". Google assumes that people searching for "piggy bank" will probably be interested in results of a search for "piggy bank lyrics".
On first impressions, it's tempting to think that this makes it harder to get into the top ten (because now it's really the top seven, and the last two results may be easily overlooked). But it may actually make it easier - especially for smaller businesses. Let me explain why...
The advantage for smaller businesses
It all comes down to who can rank in the top ten for the most popular searches - like "computers", "cars", "doctor", "pets", etc. For anyone in these industries, a top ten ranking for these keywords is the holy grail. Unfortunately, these sorts of searches are presently dominated by big corporations with hefty search budgets. Most smaller businesses don't even try to compete. Instead of focusing on these hotly contested keywords, small businesses tend to focus on much more specific keyword phrases - like "computers boston", "second hand cars ohio", "female doctor new england", "discount pets for children", etc.
But Google's trial may change that. Remember, it's replacing results 6, 7 and 8 of a popular, broad search with results 1, 2 and 3 of a less popular, more specific search. If the trial becomes a standard feature, a search for "computers" might well include three 'intruder' results from a search such as "computers boston". As discussed above, results 6, 7 and 8 are likely to belong to big companies, whereas results 1, 2 and 3 of the more specific search are more likely to belong to smaller businesses. Therefore, when the switch occurs, it's out with the big and in with the small!
In principle the enhancement appears to work in favor of small businesses:
1. Big business dominates popular / general search results
2. Smaller businesses have a greater chance of dominating less popular / more specific search results
3. General search results are replaced by specific search results
4. Big businesses are shunted out of the top ten by smaller businesses
Now I hear what you're saying: "Why wouldn't the big companies simply start optimizing for the more specific searches?" Granted, this is a possibility; but for most big companies, it would be a monumental task. Big companies tend to service a large geographic region, and they typically offer numerous products and services. Even a hefty search budget would be stretched to the limit if it was required to bankroll optimization for every single product, every single service, and every single location. And this is what would be required to dominate all of the more specific results, thereby gaining back their number 6, 7 or 8 position. It's far more likely that they'll simply try harder for a position in the top 5 of the popular/general search. This approach would be less complex and probably more rewarding.
The fine print
Of course, where Google is involved, nothing is ever that simple. I've oversimplified things above to make the trial a little easier to understand. In reality, the situation is a bit more complex because of the way Google chooses which search the three 'intruder' results come from. Take the "piggy bank" search for example. Google assumes that most users who search for "piggy bank" will also be interested in results from a search for "piggy bank lyrics". This assumption is based on the fact that thousands of other people are searching specifically for "piggy bank lyrics" - in fact, it's one of the most popular searches containing the original term "piggy bank". And that's why it gets the nod.
In other words, the intruder results come from popular searches (less popular than the original, but still popular). This means you'd already have to rank highly in a very popular search before you'd become an intruder. So, in reality, the above "computer" example is a little simplistic; the intruder results for "computer" are more likely to be from a search for something like "computers ibm". In reality, the top three results for "computer peripherals boston" are more likely to appear as intruders in a "computer peripherals" search.
The important thing to remember is that if this trial becomes a standard feature, it will be implemented on all searches. And the more specific the original search, the easier it would be to become an intruder in that search. In theory, it has great potential to help smaller businesses reach the next rung of the search engine ladder.
Here are some further examples if you're interested:
* Search for "add url"
* Search for "on demand"
topic : Improving Search Engine Rankings – Patience Is The Key I have written before about the benefit of articles and how they provide one way links back to your website and therefore improve the importance of your website and
Improving Search Engine Rankings – Patience Is The Key
I have written before about the benefit of articles and how they provide one way links back to your website and therefore improve the importance of your website and thus its ranking in the search engine results. The articles you write have the chance of spreading slowly around the web and ending up within ezines or on other websites or blogs. All of which provide links back to your website. So once you have over thirty articles out there the links can grow exponentially. Just consider what can happen if you have one hundred articles published? Two hundred articles?
The magic figure is said by some experts in this field to be 250 articles, it is then that this exponential growth in links and traffic to your site can be truly seen. I do not have personal experience of this yet as my own figure sits at 35 and this number is already having remarkable results as reported in a previous article. If you average 10 articles a month which is what my own aim is, then after 2 years you will have reached this magic figure of 250.
At the same time your website will have aged a further two years which will also benefit it and it will be viewed as one of the more important web sites.
Patience is the key element in promoting your website. If you want your site to climb up through the rankings then you must have patience. Do not be swayed into parting with money on the promise of instant high rankings. They can be achieved but will not be permanent and on Google in particular this is becoming increasingly more difficult to achieve as the algorithm becomes more complex.
Why do you have to be patient? Google in particular requires a little patience. Google likes to see one way links pointing back to your site but will only count and use links after they have matured for some time. So your articles may not appear as links for about 2 months and then as they mature further they will assume more and more importance in the eyes of Google. Consequently you may have 100 recorded backlinks but another site with only 50 backlinks is still ranked higher. This is presumably due to your links being still young and not ‘fully matured’. Once they do so you will leap ahead.
With Yahoo the situation is similar but the time delay is less. You should start to see these links appearing after possibly 2 – 3 weeks.
MSN is the fastest of the search engines to pick up and recognise these links which may very well happen within days.
Consequently you should see very nearly immediate effects in your ranking on MSN and then a few weeks later with Yahoo finally followed after 2 – 3 months your rapid rise through Google.
Have patience and keep the articles flowing as you will ultimately see the rewards for this endeavour and the most important thing is that your rise in the rankings will not be short lived.
topic : More Than a Needle in the Hay Stack: Good SEO SEO, or Search Engine Optimization, is gearing an article, or any piece of text, in such a way that a keyword or phrase triggers the web page whenever a particular search is
More Than a Needle in the Hay Stack: Good SEO
SEO, or Search Engine Optimization, is gearing an article, or any piece of text, in such a way that a keyword or phrase triggers the web page whenever a particular search is done. What this means is that when someone types in a certain word to search on Yahoo or Google, or whatever search engine they use, an SEO article will be more likely to appear at the top of a search list than one that is not SEO based. Finding good SEO writers is how many online businesses manage to succeed, by making sure their web site appears to customers before any competition.
To really understand SEO and how SEO works, you need to understand how the entire search engine process works as well. For example, let’s pretend that you were looking for information online about dog medicine. “Dog medicine” is now your keyword. After you type your keywords in and hit enter, the search engine you’re using (be it Yahoo, Google, Netscape, or any of the others—they all work the same way) will scan the internet for any documents that contain the words “dog medicine.” Once it finds all the possible websites that match those keywords, the search engine then has to sort through the results (and for a really generic keyword, there could literally be millions or tens of millions of websites that contain those words) for the ones deemed “most relevant.” That phrase holds the key. The only way for the search engine to decipher the more relevant articles from the less relevant ones is by the number of times that the words “dog medicine” shows up in an article. An article that mentions those words ten times will always appear in front of an article that only mentions those words two or three times.
It’s that simple. An article that mentions a certain word a lot will be considered “more relevant” than one that doesn’t. That’s the reason why a page selling a particular product often times mentions that product’s name 10, 12, 15 times in a few paragraphs, because it is that type of SEO optimization that allows the web site to be at the top of any search. Employers who want their website to be more visible will hire SEO writers to “pepper” any article with a certain term. For example, this article would do well in a search on “SEO” since the phrase appears several times. It is that type of writing that allows your website or article to go from “needle in a haystack” to “easy find.”
topic : Devine Your Duty with SEO Technique The process of improving a website for higher search engine rankings is termed as Search engine optimization. Search Engine Optimization is the first step that is very effective in getting
Devine Your Duty with SEO Technique
The process of improving a website for higher search engine rankings is termed as Search engine optimization. Search Engine Optimization is the first step that is very effective in getting higher rankings. Optimization is the only process that will help in getting good results. There are many things which will be considered for Search Engine Optimization such as-
1. Optimization Report
2. Link building service
3. Keyword Analysis
4. Competitor Analysis
5. Initial Traffic Analysis
6. Article, Press release, Blog submission and many other.
Based in New Delhi India, SEO Delhi is a professional Search Engine Optimization and Internet Marketing Servicing Company. Our exclusive and advance SEO technique will help you to reach your goal. We have very vast and rich experience in professional Search Engine Optimization Services giving you an advantage on your competitors that you will be ranking high ahead of them in shortest possible time. A team of dedicated and professional SEO Delhi experts we have, who can really make the difference on your site by tweaking your project for better rankings.
It is commonly accepted fact that search engine optimization is probably the most effective Internet marketing investment. The most crucial of all is to access SEO services that are a class-apart. Our primary goal is to achieve results through scientific, analytical, effective, and ethical SEO practices. We at SEO Delhi, partners our clients to develop customized strategies that will help improve their search engine rankings extensively. Our aim is to get to the top and help our customers reach there as well. Our knowledge and experience in this area will help you get a piece of the pie, which you might be losing otherwise to your competition.
topic : The Jury Is Out On Keyword Discovery A great new software, maybe....... but is the price worth it? The major problem I have with the software is that it only gives a full 12 months demand/competition figures unless you
The Jury Is Out On Keyword Discovery
A great new software, maybe....... but is the price worth it?
The major problem I have with the software is that it only gives a full 12 months demand/competition figures unless you upgrade to the "Paid API" version which will cost you 0 per month or 00 a year.
The question you need to ask is "what are you using keyword tools for"?
To make money today? Or to obtain yearly stats? With that in mind, here are a few problems.....
1. If we are looking to make money today (which most of us are) ...... We need statistics that are up to date for the present...... The keyword "web traffic" at the present gets a lots less hits than "increase web site traffic".... But if I were to use keyword discovery it would actually tell me the opposite based on "yearly" figures.
Now if I were a keyword discovery subscriber, only used KD and started doing a lot of work on "web traffic", optimizing my pages, increasing inbound links, etc. And then later I found out that the stats where wrong and I was doing all the work on keywords that were actually receiving a lot less hits, I would be pretty angry to say the least.
So the major problem is this.... I use keyword tracker, I find 100 terms with high demand/low comp right at this present time..... I throw up 100 pages based on those terms and get high ranking for 40..... I make many sales
I use keyword discovery (standard subscription), I find 100 terms with high demand/low comp over one year...... I throw up 100 pages based on those terms........ And only get high ranking on 10 "because" 50% of those terms "right at this very moment/right now" have a lot more comp or less demand than they had 6 months ago.
2. Now say we want long term results? This would be beneficial if we find keywords that continually have high/demand low comp over one year. However from my experience this is very rarely the case due to "online competition" and an ever changing marketing environment.
It would be of benefit to larger websites looking for "medium" competition rates on keywords of which they wish to dominate. With this they then implement an SEO campaign to gain ranking.
3. Having all the country SE's is a benefit but only if you can localize..... As I am trying to rank for terms on search engines where my listing appears, including searches from engines where it will not only distorts my figures and therefore what words I may try and optimize.
4. Where are the KEI results taken from? Not meaning the search term itself but the occurrences? Pages/websites for what search engines... I could not find this information.
So what does this all boil down to?
*If you want long term keyword stats for your online business..... KD just might be the software for you. In all fairness it does also include many other features that you will not find at Keyword Tracker, if these are what your company requires.
If your looking for long term stats but without the competition ratio try...
* If your looking for short term stats you have two choices....
Keyword Discovery at a price of 00 per year
Or Keyword Tracker at 0 per year
Like I said the juries out and it all boils down to what type of service and tools your looking for but as the saying goes.... "the devil is in the detail".
topic : The SEO Benefits Of Link Building If you are a Webmaster looking to break in on the benefits derived from link building then you are not alone. Thousands of webmasters just like you, each day, are attempting to establish
The SEO Benefits Of Link Building
If you are a Webmaster looking to break in on the benefits derived from link building then you are not alone. Thousands of webmasters just like you, each day, are attempting to establish a strong link building net for myriad reasons. Why? What is it about link building that has got webmasters scouring the Internet looking for a way to establish links with other, similar websites? The reasons and vast benefits of link building are described below:
• More Traffic to Your Website:
First, the biggest benefit from link building is, of course, and increase in your website traffic. When you agree to post a reciprocal link for another website with a similar theme, you will find that both you and the other website benefit from the transaction. For instance, if visitors stop into the website you link with and are looking for websites with a similar theme, the reciprocal link provided by the website you are linking with can bring traffic into your website. Clearly, the more links you have with various websites the better as it gets your website out there and noticed. In fact, you will find that as long as other websites exist you can benefit from reciprocal linking and traffic will be directed to your site from the links you have established.
• A Higher Search Engine Ranking for Your Website:
Search engines determine the popularity of your site based on a number of factors, including how many links are directed to your website. The more links pointing to your website on the web, the higher your search engine ranking is. Thus, it really pays to establish a link building system in which you can create reciprocal links to other websites that share commonalities with your website as, not only do you improve your website traffic, but you also improve your search engine ranking.
• An Increase in the Informative Nature of Your Website
If you are creating a website that you want to be informative for viewers, then you will definitely want to add links to your site. Adding links to your site suggests your familiarity with the other websites on the Internet that address the same topics as you do. Plus, for those individuals that are interested in your website and don’t know where to look for similar websites, you afford them the convenience of easily finding such sites—a convenience that the visitor is sure to remember.
• Linking Increases the Credibility of Your Website
If you apply and successfully place reciprocal links to other websites, the credibility of your site immediately increases. Why? Due to the fact that other, reputable websites are linking to you, your site’s credibility increases because visitors realize that other webmasters deem you a credible source on the Internet. Finally, credibility goes a long way in many Internet communities—people will begin to revere you as an expert and you will be able to reap the rewards afforded to you through your increased popularity and web traffic.
• Establish Connections within the Internet Community
By engaging in Link building, you can increase the number of people you reach. Link building, in and of itself, is a form of free advertising—for every link you establish; you establish the possibility of reaching a new web audience. In essence, the more people you reach, the more traffic you are able to draw to your website. Plus, while you are meeting new people with similar interests, you can become a serious member of the Internet community. Finally, in becoming a member of the Internet community, you will also increase your credibility.
• Suggest an Affiliation with other Websites
Even if you are not affiliated with a website, if such websites decide to link to you, you have created the suggestion that you are affiliated with such sites. Visitors will find that credible websites have supplied links to your website and they will believe that you have some kind of affiliation with the site linking to you—an illusion yes, but a powerful one indeed—one that increases your credibility on the Internet, as well as your ability to be recognized.
Submitting a site to relevant directories can help you get that link building campaign underway. There is no time like the present to get your link campaign started—the sooner you start establishing links from other sites, the sooner you can reap all the benefits from link building.
topic : Better Business Option For Website Today’s trends have shown that more of the sales that results from search engines originated organic search listings. Organic search engine optimization is maximizing the visibility of
Better Business Option For Website
Today’s trends have shown that more of the sales that results from search engines originated organic search listings. Organic search engine optimization is maximizing the visibility of a website by ornamental listings appear more prominently in organic search results. It’s a process by which internet users find website without paying to search engines. While a pay-per –click campaign may produce results more quickly than an organic search engine optimization campaign, organic search engine optimization campaigns give you the results that last. SEO India always results tend to be seen as non-biased, and they there for are able to provide visitors that are more valuable. An organic search results tend to be seen as non- biased, and they therefore are able to provide visitors that are more valuable. An organic search results is end product of search engine optimization techniques applied to a website. There are a host of factors to bring your websites on top for your keywords. Organic SEO India demands deep competitive analysis, keywords research, links relevancy, titles, Meta tags, content, and the list of endless. SEO India keeps updating their algorithms, so there is a need to keep the pace too. Once the website starts to get visitors, the number of hits starts to rise. And search engines believe that if a site has more traffic, it must be relevant and valuable. This SEO India always improves different techniques to develop website. As every body know that a better ranking offers better business.
In the end we come at the conclusion that SEO India always trying to provide upper growth for website. Its very simple process, when we are preparing for dish first we need to search. This same thing used by SEO India before offering any website a better position.
topic : Keyword Specific Ads Equals Higher Search Engine Rankings Keywords are an essential component of producing a web site. These are the words which the search engines use to help categorize and rank your pages. For instance,
Keyword Specific Ads Equals Higher Search Engine Rankings
Keywords are an essential component of producing a web site. These are the words which the search engines use to help categorize and rank your pages. For instance, if your website is about 'writing articles' then your keywords could include 'writing', 'articles', 'article writing' and so on.
The advice from many web designers and search engine optimizers has been to find as many keywords as you can. They advise you to search for keywords using a variety of online tools and software programs which can identify leading keywords. At first sight this seems attractive, but it actually defies logic.
Let's take a look at the aim of a search engine. Its job is to track down pages that meet the specific search term that a web surfer has typed in. The more closely the pages it serves up match the search term, the better it is for users. Search engines need to be as accurate as possible in delivering the right material to their users. Otherwise the web surfer goes elsewhere.
Now imagine you are a search engine algorithm – the mathematical program which calculates the probability of any web page matching the search term typed in. If the page has hundreds, or thousands of keywords you'll be a bit confused.
For instance, is this web page about 'article writing', or is it about 'feature writing for journalists'. They are different things. You'll end up knowing the page is relevant but not that relevant. So you rank it down the bottom.
But what if the page only has the keyword 'article writing' several times? You're absolutely clear the page is about article writing and so you rank it highly. Admittedly, it's not quite as simple as this. But this is the principle of search engine technology. It is trying to find the most relevant pages that match the search term.
What this means for Internet marketers is that you need separate pages for each keyword. Focus each page on each individual keyword. Use the keyword in headings, sub-headings, the page text, the page title tag and in the Meta tags.
Avoid having pages which contain several key-words as that simply confuses the search engines and lowers your rankings. So forget the advice to have hundreds or thousands of keywords. Go for single pages that match single keywords and you will find your page traffic increase.
This trick also works for Google Adwords. Each advert should apply to just a handful of keywords - you get much greater click through rates and therefore cheaper advertising when you only have a couple of keywords per advert. If you have hundreds of keywords you'll find you'll get greater results by having keyword specific ads, rather than one advert with hundreds of keywords. So go against the advice of filling your pages and adverts with keywords. Go specific.
topic : Easy Explanation on SEO SEO Delhi company (e-fuzion) keep their methods and ranking algorithms secret, to get credit for finding the most valuable search results and to deter spam pages from clogging those results. A search
Easy Explanation on SEO
SEO Delhi company (e-fuzion) keep their methods and ranking algorithms secret, to get credit for finding the most valuable search results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listing where the factors themselves and the weight each carries may change continually. A simple link from a well recognized site will get the search engines to visit the new site and begin to spider its inside. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.
SEO Delhi Company (e-fuzion) uses different key words in page titles as SEO Delhi Company (e-fuzion) technique. It is most important to use keywords in page titles. What ever text you place in the title Tag will emerge in the browsers when they view the web page. Search engines also rank this as an important factor when terms your page should rank for, if any. It is also the title your web page will be listed as in SERPS (Search Engine Result Pages), so it needs to appear gorgeous to human also. In it if you repeat your key words with every other word or in every line, then your site will probably be rejected as an artificial site or spam site. The established standard for a key word density is between three percent and five percent, to get recognized by the search engines and you should never beat it.
topic : The 7 Points of Do-It-Yourself SEO Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge,
The 7 Points of Do-It-Yourself SEO
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?
The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points.
1. Register a good domain name which reflects what your site is about. Even if you are an established business, don't register FredJones.com if you make widgets. Rather, you want to register something like BestWidgets.com because that would inspire confidence in people looking for quality widgets who would not necessarily have heard of Fred Jones the widget-maker.
2. Name your page URLs based on reasons similar to the above for your web promotion, except now you can be more specific. Search engines like to know what your page is about. Name a page after a product (BigYellowWidgets.htm) or a service or action (Buy-Widgets-by-Post.htm) on one of the sales pages.
3. The text in the title tag is crucial in letting search engines know what each page is about. Put your important keywords in your title tags, using both the singular and plural versions (people will search for both) and make these tags different and specific for each page. For example, "Widgets and After Sales Widget Services". Whatever you do, don't call the home page "Index", but treat it almost as a mini-description.
4. The other tags (at the top of the html page) between the two "HEAD" tags are not as important as the title tag, but the description tag is still used by some search engines in displaying what you would like web users to see when they scroll down a page of search results. Some search engines don't use the description tag at all; others, like Google, sometimes use part of it together with part of the main body text surrounding prominent keywords on your page. So you may as well treat the description tag seriously; make it brief (about 25 to 30 words) and as comprehensive as possible in the short space allowed. Make sure you have your popular keywords included within your description tag. The ALT tag is used for a very short description of an image or graphic file, and is what is displayed if you allow your mouse pointer to hover above a graphic. These days it is not considered important for search engines. The COMMENT tag is never displayed on the body page, and is used by coders and designers as an instruction or reminder to themselves about what that section of html coding should be doing; in the past, some webmasters in their quest for website promotion and search engine ranking used to stuff keywords in the comments tags, but now it is generally acknowledged that the main search engines pay little or no attention to these.
5. Keyword density. Each search engine has its own preference as to how many times a keyword phrase appears on the page in order to signify the relevance of that keyword phrase (in other words, in order to help the search engine understand what the page is about). Around 5 to 8 per cent is a rough guide as to the optimal level. Don't overdo it, otherwise it will be seen as spam or keyword-stuffing. Also use your keywords in the headings tags H1 and H2. There is an H3 tag as well, but it is doubtful whether search engines bother with that, as it is perceived as less prominent on the page, therefore less relevant to what the page is about.
6. Don't forget good linking in your website marketing. Search engines will judge the importance of your web pages to some extent on the number and quality of incoming links from other sites. Ask other webmasters with sites on similar themes to yours for a link, in exchange for a link back. These sites should not be in competition with yours, but should be similarly themed. You may occasionally be asked by other webmasters if they can link to your site. If this is so then have a look at their site; make sure that their site is relevant, that it has at least some Page Rank, and that it just "feels" good, and has no nasty surprises like redirects or unexpected popups. You don't want to be associated with a "bad neighborhood"!
7. Make sure that important keywords are included in the anchor text within inbound links from other sites. This is crucial to search engines when they try to figure out the relevance and importance of your pages. The inbound link from the other site should take the form of something like this (I'm using normal brackets instead of angle brackets so as not to use compromising html): (A HREF="http://www.Yoursite.com") your important keywords included here(/A). You should definitely avoid something like (A HREF="http://www.Yoursite.com")click here(/A), which tells search engines nothing except that your site is about "click here". Be careful!
topic : 12 Things You Really Should Know About SEO Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information. The following twelve
12 Things You Really Should Know About SEO
Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information.
The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself.
1. Content. Content. Content.
Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the "SERP's" (Search Engine Results Page) in a methodical as well as ethical manner.
2. Analyze Web Logs.
Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.
3. No one can guarantee a #1 ranking on Google, or any other search engine.
Those who promise such feats will either optimize for such vague search term phrases (such as, "green stunted widgets with purple Polka-dots and icing") that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I'll be polite.
4. Some things are just plain silly.
You don't need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it's own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.
5. SEO is not Pay-per-Click.
While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the "pay" stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.
6. SEO is not witchcraft, Druidism, shamanism.
Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no "Top Secret" practices which a reputable SEO can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can't be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.
7. Do-it-yourself SEO.
Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.
8. Phased Implementation.
While many companies spend thousands of dollars per month on Search Engine Optimization, an alternative is available which will pay dividends to you in increased sales and leads without the high initial investment. The most important consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error method will cost much more, in the long run, with or without the desired result. After studying the plan and establishing a workable budget you may implement the plan as finances allow.
9. Remember the old saying, "If it sounds too good to be true, it probably is."
Never was this more true than in the realm of SEO. While concrete and measurable gains will always come from a well thought out and executed optimization strategy, the Internet is a competitive media and we all want to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.
10. A thought to ponder.
At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any "shortcuts" or less than ethical schemes that anyone might suggest to further your business goals. When it's all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.
11. All incoming links are not created equal.
Both the relevance to your line of business and website subject matter and the PR value of the incoming link determine how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in fact, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn't carefully screen the links and websites they are coming from will, in the long run, do more harm than good.
12. It's more than just facts and figures.
The relationship between an online business and SEO is, perhaps, one of the closest of business relationships. In order to be effective, a SEO must know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Things which don't normally come out in a prospectus are often invaluable information when searching for the "right fit" into the complex world of the Internet. My own clients sometimes ask, due to the frequency of my calls and email in the early phases, "Am I your only client?" I usually laugh and say something to the effect that until I know your business almost as well as you do, yes, you are the only one that counts.
topic : “Do-It-Yourself” Search Engine Optimisation (SEO) – Three Easy Steps Ranking high in Google’s search results can have a phenomenal impact on the success of your business. You can either engage the expertise of a Search
“Do-It-Yourself” Search Engine Optimisation (SEO) – Three Easy Steps
Ranking high in Google’s search results can have a phenomenal impact on the success of your business.
You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.
Step 1: Keyword Research
What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimisation”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for
(eg. “Search Engine Optimisation Australia”).
Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Hornsby”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.
Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings. If you want to rank high in Google for the keyword “insurance”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “wedding catering services”)
Once you’ve selected your two best keyword phrases the next step shows you how to make some improvements to your home page.
Step 2: Web Copy
Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.)
Here’s how you can increase each keyword’s prominence:
• Place your keywords in headings, preferably at the beginning of the heading;
• Include keywords towards the top of the page;
• Bold or italicise keywords where appropriate;
• Instead of having a link to another page that says "Click here to read more ", reword it to include your keywords, e.g. "Read more about our seo copywriting Services".
An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how.
Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don’t want to write these yourself, they can be located for free on the internet - do a search for “articles directory”).
It’s also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.
Step 3: Linking
Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings.
But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet.
Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organisations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required.
How do I monitor my results?
Monitor your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Also look at your hosting reports to understand what search terms your visitors are using to find your website.
The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.
As you see your rankings climb you should see a corresponding increase in web traffic and a substantial increase in sales enquiries. Be sure to record the source of your customer enquiries, so you can measure the success of your marketing efforts.
Remember, if you measure it, you can improve it.
topic : Blogging 101 If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words
If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything.
Basically, blogs were first introduced as weblogs that refer to a “server’s log file.” It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information.
However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog providers. In most cases, these kinds of blogs are free of charge.
With the onset of blogging in the industry, personal journaling had been a common ground for people who wish to be known all over the world. However, not literally famous as this is not a case on being popular or well-known personality.
Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.
Nevertheless, with the advent of the online businesses, blogs had gradually taken the limelight in providing businesses a chance to boost their productivity online. This is where the business blogs have taken the limelight.
Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales.
Moreover, business blogs are also one way of promoting the company so that the other readers will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader’s life.
From there, you can make money out of blogs by simply syndicating it to your business’ web site. This can be done through the RSS technology.
So, if you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online.
1. Consider your audience
Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.
After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be “heard” (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.
2. Pictures speaks a thousand words
To make your blogging worth the browsing effort of your readers, it would be extremely nice if you will put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog.
3. Make constructive and beneficial blogs
Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers.
After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.
4. Avoid making multifaceted and complicated blogs
In order to have an interesting blogs, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs.
Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.
5. Make it interactive
As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.
You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site.
Indeed, blogs are not created just for the mere fun of it. It also has its own purpose in the world of the Internet.
Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it.
As they say, blogging is the contemporary term of creative and commercial writing.
topic : Victory Is the Only Theme SEO Services Delhi Company (e-fuzion) measure the importance of good internal linking architecture on Google’s page rank. When SEO Services Delhi Company (e-fuzion) setting up the linking architecture
Victory Is the Only Theme
SEO Services Delhi Company (e-fuzion) measure the importance of good internal linking architecture on Google’s page rank. When SEO Services Delhi Company (e-fuzion) setting up the linking architecture of your site keep in mind that links are of two kinds- internal link, external link. Internal links are the constituent elements of the way your web site is organized. They are the bridges by which one page of your site connects to the other and more importantly on lines, which pages of your site will connect to which other pages. And external links on the other hand are the community tools by which the online community votes for you by linking to you. The more popular you get is a function of more incoming links into your website. This in turn is interpreted by search engines as a measure of your online value creation. In essence, if your pages are orphaned or lying isolated within your web site that’s not good news from a page rank point of view. To enjoy good news from a page rank for the pages it is imperative to have proper linking among various pages within the website as well as having good quality external links coming into the page. In SEO Services Delhi Company (e-fuzion) a factor to be cognizant of while linking is that one should focus on quality links and not always quantity. Consider that, there is a huge different from a link, to your page with a good page rank than a page from a low pager rank.
Consequently one rule of thumb says that have as many incoming links to your web page as possible (this will boost the PR of that page) from outside property or may be good PR pages of your site. Try and pass on the profit of that page to the other pages of your site by proper interlinking. Inward looking as it might sound; this makes lot of good online marketing sense.
topic : Your New Baby, Blogging, and Modern Motherhood For the mother of a new baby, blogging is likely to be the last thing on her mind. Taking care of an infant is an almost incredible amount of work, and between changing diapers
Your New Baby, Blogging, and Modern Motherhood
For the mother of a new baby, blogging is likely to be
the last thing on her mind. Taking care of an infant is an
almost incredible amount of work, and between
changing diapers and putting the final touches on the
nursery, it seems unrealistic to imagine that there would
be time left over for any mother to blog. However, a
growing number of new moms are joining the
blogosphere to share their experiences during this
exciting time of life. There is a whole range of benefits
that new mothers can reap from blogging, and the
spectrum covers everything from getting through the
night to helping distant relatives feel closer.
Among the reasons why, for a mom dealing with the
hassles and triumphs of a baby, blogging is a great idea,
is that having a blog about motherhood is a great way to
blow off some steam. Babies often have very erratic
sleep patterns that leave parents up at odd hours of the
night, and sometimes the best way to fill those hours is
on the internet. Many new moms turn to television to
help them weather these dawn vigils, but by blogging
through the night moms can turn what feels like a
somewhat depressing situation into an actively positive
and productive one.
Another reason why new moms often find blogging
very satisfying is that it helps them to be a part of a
community. For moms who are not able to successfully
juggle a full social life with the very tough demands of
taking care of a new baby, blogging can be a great way
to stave off the isolation that sometimes comes with this
stage of life. A baby requires constant attention, and it
can be difficult to attend social gatherings or events
when you are responsible for an infant. Luckily, the
blogosphere is full of other moms in the same situation,
and by chatting with them it is possible to overcome
some of the loneliness that many new mothers are
surprised to encounter.
Of course, for a mom with an adorable new baby,
blogging can be as much about celebration as it is about
necessity. Having a blog about living with a new child
can give mothers the chance to reflect on how powerful
and warm the sensation of motherhood is, and
sometimes sharing the triumphs of this unique time can
make them even sweeter. A blog is a great way to keep
friends and family updated with news about your baby's
first words or first steps, and with new technology it is
easier than ever to make photos and video clips a part of
your blog, so you can give far-away relatives the chance
to feel much more involved in your child's life.
(Word count 464)
topic : HOW TO DESIGN A SEARCH ENGINE FRIENDLY WEBSITE Search engines favour well designed web sites with plenty text content for their top rankings. Here's some tips on how to design a web site to be ranked at the top in the
HOW TO DESIGN A SEARCH ENGINE FRIENDLY WEBSITE
Search engines favour well designed web sites with plenty text content for their top rankings. Here's
some tips on how to design a web site to be ranked at the top in the search engines.
The cornerstone to your web site is the text content. Make sure the site contains plenty subject matter
right from the start. Your home page will introduce and describe the content of the site while each
section goes into more detail on the relevant subject.
When adding text content to your site, identify the key search terms and use them in context. Where
possible highlight the search terms by placing them in bold text or within H1 tags. This makes the key
search terms stand out so that search engines mark them as being important.
Although all search engines claim to be able to navigate frames, they still complicate matters. The
best advice is to avoid frames entirely. Framed sites are listed in search engines, but no matter how
many tricks are employed, they never seem to get listed as high as their non-frames equivalent.
If you have a frames based site, consider rebuilding it without frames. You'll see your listings
Many sites are now using page forwarding. It is used on the home page of a site to determine if a
visitor has Flash installed, or what browser they are using. After testing the visitors machine, they are
then forwarded to the appropriate real home page.
This practise does not help with search engine listings. Your home page should be designed to work
with any browser, and visitors should be given the choice of proceeding into a Flash site or a
standard HTML site. In any case, forwarding past your home page is missing the chance to introduce
plenty of good text content to visitor or search engine.
Don't use too many graphics on each page, and certainly don't embed valuable text in your graphics.
Search engine spiders see all graphics the same - indecipherable binary code - and embedded text
will not be read.
Where you do use graphics, make sure to add alt-tags to describe the image, including key words
and search terms where applicable.
One of the great things about the internet today is the immediacy of information. Dynamic web sites
make it possible to keep content bang up to date with minimum effort. There is a fallacy that if your
site contains dynamic pages it will not be indexed by search engines. This belief is only partly true.
Search engines will visit any page, .asp, .php, .cfm etc. If the URL for the page ends with the
extension such as /pagename.php it will be indexed and added to the search engine. If however
dynamic information is passed within the URL e.g. pagename.php?section=2&user=xyz, then the
page will not be indexed.
The idea behind gaining listings for your dynamic pages is to ensure that your home page and other
top level section pages do not include dynamic information in the URL. Deeper into the site, sure,
include all the dynamic information you want, but at the top level make sure there is enough
apparently static information to gain some search engine listings.
If you already run a fully dynamic site, take a look at our optimisation section for some ideas on
promotional and traffic capture pages.
Try and avoid building your main site entirely in Flash. If you do, you'll also have to build an
alternative site in HTML or you will receive no listings whatsoever. Search engines cannot read
anything within a Flash file.
The use of Flash within a web site is acceptable, provided its use is monitored. Animation and moving
logos are great - they add interest and depth to a site. Flash buttons and text embedded within Flash
is not so great. Search engines will not follow the links to other pages and cannot read or index any
text within the Flash file. Use Flash sparingly.
Search engine spiders start at a site home page and follow all the links within the site until they reach
a dead end before jumping to the next site on their list. The key to good navigation is to make sure
that search engine spiders can reach as much of your site as possible before jumping to the next site.
At the very least, every page within your site must have a link back to the home page. This is crucial.
In addition, links to each of the other main pages within the site help the spider move around more
If your main navigation is a set of buttons at the top of the page, like in this site, add some small text
links at the bottom of each page just to make it easier for search engines and visitors to get around your site.
John Evans has been successfully managing online business since September 2003.FreeJokesHub.com
topic : Your Guide to Top Search Engine Rankings Does it seem like no matter what you do your website just won't climb up in the search engine rankings? If so, your web site may not be optimized well enough for the search engines
Your Guide to Top Search Engine Rankings
Does it seem like no matter what you do your website just won't climb up in the search engine rankings? If so, your web site may not be optimized well enough for the search engines to increase your rankings. There are some very important factors that determine where web sites are ranked. These factors are referred to as Search Engine Optimization (SEO) techniques and they can make all the difference in your sites rankings.
Here are some of the most important factors that the search engines use in determining your rankings:
1. Web Site Content
Content on your site is one of the most important factors for successful search engine optimization. Your web site should provide valuable information on specific subjects relevant to your web site. Furthermore, your content should be updated regularly. It's not enough to just put up a few content pages full of information on your site and then never add to it. This is a continuous process that will help your search engine rankings if done correctly.
It's also important that you don't try to trick the search engines by flooding them with multiple versions of the same page, repeating the same content over and over. Doing that will not help your rankings and will eventually lead to your site getting banned from the search engines.
2. Link Popularity
Inbound links are very important for achieving high search engine rankings. Most of the search engines today regard link popularity as one of the most significant determinants of your website's rankings.
Here are some of the best ways to get inbound links:
* Articles - Writing and submitting articles to website's and article directories is a very good way to get inbound links.
* Content - Not only will adding quality content help in your rankings by itself, it will also help you with your link popularity. Other webmaster's will want to link to your site because it is valuable to them and their own visitors.
* Directories - Submitting your site to online directories will help you gain inbound links.
* Blogs - Start a blog that you update frequently with information related to your website's niche. Then, link to your site from the blog. You can also submit your blog to various blog directories to get even more inbound links.
* Link Exchanges - Simply find other quality sites related to yours and ask them to link to you in exchange for a link back to them. This is not as effective as it used to be but it is still a pretty good way to get inbound links.
When trying to increase your link popularity remember that the more inbound links you get the better, but quality is always better than quantity. Stay away from low quality sites, FFA's, and sites unrelated to yours.
The next things that should be considered when doing SEO for your web site are the on-site and the off-site elements. Some of the on-site elements are the title tag, Meta tags, heading tags, ALT tags and highlighting of the text using the bold tag. The Link text is an important off-site element.
3. Title Tag and Meta Tags
Meta tags help describe the page where they are placed. Though today the Meta tags are not nearly as important as they once were and are definitely not the only things the search engines look for when indexing your site, they are still somewhat important in deciding the relevancy of the page for a keyword search.
Search engines focus on three primary tags to help them determine the relevance of a website for a particular search phrase. The Title Tag, Meta Keywords and the Meta Description...
Ideally the title tags should contain less than 64 characters with your most important keywords in them and should definitely be relevant to the content on the page. Do not stuff keywords in to the title tag!
The Meta description tag is a summary of the page and its contents. This Meta tag should be 200 characters or less and should contain keywords and phrases you hope to be found for, but it should also read like an introductory lead-in for the page and be appealing to the reader. The description you provide for your page has to convince the visitor that they have found exactly what they were looking for.
Probably the least important Meta tag to search engines is the keyword tag. However, it shouldn't be ignored. Keyword tags should be less than 1000 characters. This tag should include important keywords and phrases consistent with the body text, title, and content of the page. Be specific and accurate with the keywords and key phrases in this tag. Again, do not stuff keywords here... they should only be those that are actually on the page and do not repeat any word more than 3 times.
4. Heading Tags
The heading tags are given more weight than the ordinary text. The higher the H tag the more weight it carries. You should make use of the heading tags to highlight the important keywords and headings of your page as well as the paragraph headers.
5. Bold Text
Bold text is given a little more weight than ordinary text but not as much as heading tags. Make sure to enclose some of your keywords in bold tags when they appear on the page.
6. Alt Text
The alt tag provides alternative text when images cannot be displayed... This might happen if the users have set the browsers only to download the text and not the graphics, or if the images are too heavy to download for the user’s internet connection. Only include important keywords relevant to your site and the image and do not stuff keywords in them.
7. Link Text
This is a very important factor in search engine optimization to gain higher rankings. The link text can be on pages within your site or what other web sites use to link to you. Either way, it is important. If possible the target page's main search term should be included in the link text instead of just the URL. Do not use identical link text for every link, but do include the target page's main keywords in the link text. Links carry more weight when the text around them is relevant to the target page's keywords and phrases.
Following the above SEO information will help tremendously in your search engine rankings. Remember that the search engines are advancing all the time. Don't try to trick them because they will eventually catch on and that could mean the end of your web site. Stick to the basic techniques above and you will increase your search engine rankings without fear of being banned or dropped.
topic : More Best Practices For Search Engine Domination In Part 1 of this article detailing the five best practices for domination the search engines, we discussed website design and the use of keywords. In this part we will look
More Best Practices For Search Engine Domination
In Part 1 of this article detailing the five best practices for domination the search engines, we discussed website design and the use of keywords. In this part we will look at three more, one of which is related to search engine optimization and the use of HTML tags, and the other two are ways of improving your link popularity.
Meta Tags and Heading Tags
Some claim that search engines, especially Google, no longer regard meta tags as being important. In fact nobody really knows what Google thinks is important, and there is evidence that some meta tags are still used by spiders in the assessment of the relevance of your website to specific search terms or keywords used by search engine users. The meta tags that you should use on every page of your site are the description and the keyword meta tags.
Your description meta tag should provide a good description of your website, and contain your main keywords. This will likely not be seen by anybody, only the search engines, but it might be used to assess the relevance of your site in indexing with respect to specific search terms being used.
The other meta tag that search engines still use is the keyword meta tag. This should contain a list of keywords used on the page. If you don't use it, don't add it to the meta tag. Also, don't use the same word too many times, since it will be regarded as keyword stuffing. After meta tags, you should look at your titles and how they are presented to search engines spiders.
Ideally, the title should be the keyword for each page. Do not use the same title for every page. It is the title of your web page that should be here, not your website. This provides search engines with an indication of the topic of your page. The title itself should be within H1 tags. This tells the search engine that these words are the most important on the page. They should also be the first text that the spiders come across on your page, since Google also gives special emphasis to the first text it finds.
Any secondary titles you might have on each page should be contained within H2 tags. These titles should also contain keywords that you are using on your page and that are contained in your keyword meta tag.
The more links you have leading back to your web pages from other websites, the more influential the search engines will calculate your web pages to be for the topics concerned. Many people use a reciprocal linking strategy, whereby two websites agree to show each other's links. This can be self defeating, since search engines such as Google can regard a link away from your site as weakening yours, and so cancels out the benefit of the back link.
The crucial aspect of who benefits from this arrangement comes for the relative page ranking. The page rank of a web page can be found on the green bar on the Google toolbar, This is an indication of the link popularity of the page you are viewing. If you are linked with a web page with a higher page rank than yours, then you might get the benefit of the deal. However, in general terms, the more links you have back to your site the better.
If you carry out a Google search for keywords that relate to yours, you should be able to find some websites with high page ranking that are not direct competitors. Write asking for a link to your site from theirs, explaining the benefits to their customers/visitors of you doing so. One of four things will happen. They will not reply, they will refuse , they will agree or they will agree on condition that you provide a similar link back to them.
The usual reply is the first or the last, but it costs you nothing to try, and you can get a lot of good links back to your website by doing this. If the page rank is high even a reciprocal link will be of benefit to your site's page rank and search engine listing.
Some website directories offer software on a free or a subscription basis that automatically handles reciprocal link requests. The paid versions generally set up a link directory on your website then provide you with offers of reciprocal links that you can either agree to or refuse. If you agree they can automatically add the link to your directory. With free versions you have to add the link yourself. These are very useful if you are selective.
Links are much more valuable if they are one way, without you reciprocating. This is where the benefits of article marketing become huge. When you write articles and submit them to article directories, you get a one way link back from each directory your article is published on. Not only that, but if readers deem your article worthy of being copied to their website as content, then your web page also gets a link back from there. The link you get is to the page for which you provided the URL in your 'bio' or 'author's resource page'.
Although article marketing is a good way of achieving back links, they are not targeted to specific websites that could benefit you. What are really of benefit are either sites that relate to yours, from which your links could provide you with traffic focused on your niche, or high page rank sites that will provide you with high value links and that is where you have to resort to personal requests.
If you apply all of the advice provided in these recommended best practices for dominating the search engines you should give your listing a big boost, and if done properly you have a very good chance of achieving a Page One position.
topic : Some FAQs for Aspiring Copywriters I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more
Some FAQs for Aspiring Copywriters
I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight.
Q: What does a copywriter do in a typical day?
A: This question is very comprehensively answered in www.divinewrite.com/adayinthelifeof.htm , to summaries, copywriters do some or all of the following:
meet with prospective clients ("prospects") or talk with them on the phone to sell your services to them (freelancers only)
liaise with clients to take a brief (learn what the client needs from the copy, who the audience is, what benefits the client offers their customers, etc.)
research the subject matter
plan the structure and approach of the writing
write the piece
liaise with the client through the review process (the client reviews the work and the copywriter fixes whatever needs fixing - so long as it's not out of scope, e.g. a new requirement)
get the client to sign off (approve) the job
invoice the client (freelancers only)
chase payment of invoice (freelancers only)
process the payment using an accounts package (freelancers only)
keep detailed records of all correspondence and activities throughout the process
manage the business (freelancers only - including manage your IT systems, accounting, create and maintain a website, create advertising materials, writing proposals, generate a search engine ranking, maintain a database of contacts, etc.)
Q: What are the working conditions like?
A: Most copywriters work either for themselves ("freelancing") or for advertising or web design agencies ("employees"). Freelancers tend to work from home, but may sometimes work at the client's workplace. Employees almost always work at the client's workplace. Conditions for freelancers tend to be pretty relaxed (they're at home, after all!!!). I haven't worked at an agency, but I suspect things are a little different there.
Q: What is the pay like?
A: I've heard of freelance copywriters being paid by the article at a rate of USD per 600 word article (seems ridiculous to me!). I believe these people were college students looking for a way into the copywriting industry. At the other end of the spectrum, talented freelancers who treat writing as a serious business can earn in excess of USD 0,000 per year. I think that agency copywriters tend to earn somewhere in between these figures, maybe averaging between USD ,000 - ,000.
Q: What skills do I need?
A: A copywriter needs to be able to write very well in many different styles (from short 1-2 line ads through to long 3000 word articles). They also need to be able to adapt to heaps of different subjects (from IT to kitchen surfaces to accounting to nutritional supplements to cars). They need to be organized and hard-working, with an eye for detail and an understanding of writing for different media (website, brochures, radio, TV, etc.). Freelancers need good business sense, an understanding of search engines, some ability with IT systems, and patience. They also need to accept that they're gonna be poor for the first 2 years!
Q: What education do I need?
A: Formal education never hurts, and often helps. But it's no guarantee of success. If a copywriter has all of the above skills, they won't need formal training in writing. Also, in my humble opinion, you can't train to become a writer; you're either a writer or you're not. Training can sharpen certain skills, and teach new styles, etc., but if you don't have 'the flow' when you start the course, it's unlikely you'll have it when you finish.
Q: Do I need a website?
A: Yes! The best place for any freelance advertising copywriter or website copywriter to start is to fork out for a website. A website is invaluable because when you cold call and email prospects, you’ll need to direct them somewhere that gives them more information.
Q: What should I include on my website?
A: Keep it simple, include a portfolio page, add any samples of any sort of copywriting you've done, talk about the places you've worked, the clients you’ve written for, and include any testimonials you’ve received. Make sure you include your address and contact details as well, so people don't think you're a fly-by-night operation. Of course, it doesn't hurt to include a photo either. If you can't say much about your experience, don't say much. It doesn't even really matter if you don't say anything. Remember, just like any other form of advertising copywriting, writing about yourself requires the art of subtlety. If you lack experience, but you’re confident you can do the job, you can be very clever in what you don't say, and most people will read it the way you intended.
Q: Should I target agencies?
A: If you’ve never worked as an advertising copywriter or website copywriter before, don’t target advertising agencies and web design agencies. They know exactly what they’re after, so if you don’t have a portfolio, you won’t stand a chance. Target end-clients directly.
Q: Should I cold call?
A: Yes. One of the best ways of generating business in the early days is to cold call potential end-clients. It’s hard work and very time consuming, but you can generate some very qualified leads. For more information on cold calling, take a look at www.divinewrite.com/coldcallingcopywriter.htm .
Q: Should I write samples?
A: Yes. If you’re targeting specific clients or industries, don’t be afraid to write a few samples and send them through. You can offer the pieces free of charge (everyone likes something for nothing) or at a discount, or you can use it as an incentive to sign them up for future work. It all depends on the type of work and the type of client. The important thing to remember is that samples are virtually as good as a portfolio to most prospective clients.
Q: Do I need an accounts package?
A: Yes! Don’t be fooled into thinking you can handle your accounts manually (or with Microsoft Excel). Even if you only have a few clients, you NEED a proper accounts package like MYOB or Quicken (they both offer small business versions). You’ll understand why the first time you do your GST reports or annual taxes. In fact, you’ll understand why whenever you need to chase down outstanding invoices.
topic : Website Customization: What can we do? Nowadays, in this trendy world, people get very uptight when they do not look entirely presentable. This would also be the case in web designing. Every individual would definitely
Website Customization: What can we do?
Nowadays, in this trendy world, people get very uptight when they do not look entirely presentable. This would also be the case in web designing.
Every individual would definitely want their website to look good, if not, to the best they can. Here are a few things we could look out for when wanting to create a professional looking webpage.
Color Schemes and Themes.
When designing, always choose matching colors. An example of a matching color would be to have a dark background, with visible words and designs. With the dark theme, try not to mix too many bright colors into the design. What we should NEVER do, is to mix two very different colors, such as purple and yellow. Now, of course, it would depend on the purpose of the website, but those two colors are too striking for one who wants it to look more professional.
Themes must always suit the company or rather, the organization / etc. If the website was made to cater for a food company, it would be wise to stick to that particular category, rather than to revert to a different theme, such as machinery.
Fonts should be used in regard to the formality of the website. A simple sans-serif font would suffice in most cases. Exceptional cases such as design and art groups might want to use fanciful designs and fonts. Of course, that’s only if you know what you’re doing.
Finally, we must always try to think of our visitors, see the way they see. The resolutions and file sizes of the pictures must not be too large in terms of size. This is to allow maximum compatibility and cater our visitor’s needs.
So, planning is something we should always do, before attempting something.
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topic : Search Engine Scoring System Search Engine Scoring System Brought to you by: Nerd Lib Software Labs This article covers TITLE TAGS, MAIN BODY CONTENT, and META TAGS (which is what you see below). Search engines give more
Search Engine Scoring System
Search Engine Scoring System Brought to you by: Nerd Lib Software Labs
This article covers TITLE TAGS, MAIN BODY CONTENT, and META TAGS (which is what you see below).
Search engines give more importance to some items in their ranking algorithms. Following is a list of what items are given the most importance to items that have the least importance, in search engine rankings.
TITLE . 2.0
LINK POPULARITY . 2.0
THE MAIN BODY TEXT . 1.5
DOMAIN NAME . 1.0
KEYWORD PROMINENCE . 1.0
HEADING TAGS . 0.5
PROXIMITY OF KEYWORDS . 0.5
BOLD or ITALIC . 0.4
FOLDER or FILENAME . 0.3
META DESCRIPTION . 0.3
ALT TAG . 0.2
TITLE ATTRIBUTE . 0.2
META KEYWORDS . 0.1
TOTAL HIGHEST SCORE POSSIBLE = 10
TITLE TAG . 2.0/10
The title tag is an important part of a website. It is basically a short description of the page, and the most important words should go first. Every HTML (web page) should have a title tags and all tags should be unique. It is recommended that you do not use the same tags for multiple documents. Some tips to keep in mind when creating title tags are:
* It should always appear immediately after the opening tag
* It should be specific keywords and phrases
* If you use the same keyword twice, do not use it right next to each other. (eg. Professional Marketing Tips . Tips On Marketing>), and do not use one word more than twice.
* Titles should be between 5-12 words (less than 60 characters).
* Place primary keyword at the starting of the tag.
* Try to minimize/eliminate the use of commas in this tag.
* Strive for a keyword density of 25-35% for each keyword.
* Always remember to close the tag ()
* All pages MUST have a unique and descriptive keyword phrase in the title.
* Do not change the tag regularly.
THE MAIN BODY TEXT . 1.5/10
Use the following tips to increase the effectiveness of the main body text. These tips also cover Keyword prominence (1.0/10), Heading Tags (0.5/10), Proximity of Keywords (0.5/10), Bold or Italic (0.4/10), and Alt Tag (0.2/10)
* Make sure to put the most important keywords into a carefully crafted paragraph at the beginning of your HTML Page
* Keyword Density: If the page contains less than 500 words, keeping 1-3% of those words is better. If the page contains more than 500 words, keep 3-5% of the overall content.
* Try to keep the word count of anywhere between 250 to 750 words per page.
* Use CSS instead of font tags
* Keep image buttons as text links, or have image and text links.
* Repeat page title in a heading at the top of the page, if possible.
* Use heading tags (, , ., ). You can alter the way these tags look via CSS.
* Keyword proximity: It refers to the closeness between two or more keywords, Always try to group words together that might be searched on as a single phrase by a user.
* Place some important keywords in Bold or Italic.
* Use Alt tag to describe images.
* Make sure the code of the homepage is not greater than 32k.
* Try to keep max font size 11px or 12px. (2 or 3 in most web programs).
* Avoid the use of nested loops in structure.
* Use W3C technologies and guidelines
* Update your body text at regular intervals, as many search engines prefer websites which are updated regularly
METATAGSMeta Description (0.3/10), Meta Keywords (0.1/10)
* Write it in sentence structure
* Should be relevant to the similar 25-30 words (under 150 characters) description of the first text on the visible page.
* Do not repeat keywords more than 3 times in the description tag, or use different forms of the keyword.
* Minimize the use of stop words such as "and", "the", "of", etc.
* Keyword phrases that appear earliest in the Meta description will generally receive higher ranking value.
* Try to include this tag in all pages by describing the content, and try to be unique in all descriptions.
* Don't fill your descriptions with only keywords.
* Strive for 5-10% keyword density.
* Keep it less than 130 characters for better results.
* Start with the most important then least important.
* Use keywords/phrases.
* Do not repeat any one word more than three (3) times.
* Do not place repeated keywords together.
* Use keywords that will be actually found on the page, and ones that reflect the essence of your content.
* Try to use small case in keyword/phrases
Search Engine Scoring System Brought to you by: Nerd Lib Software Labs
topic : A Great Congregation For Your Web SEO Delhi Companies help the clients in worldwide to reach their online business. With their know-how tools and successfully and competent help you to attain the top rank of the search engines
A Great Congregation For Your Web
SEO Delhi Companies help the clients in worldwide to reach their online business. With their know-how tools and successfully and competent help you to attain the top rank of the search engines results, gain traffic and visibility and earn proceeds. But of track, you have to make sure that you select the right variety of SEO Delhi Organization. According to the visibility issue its a major value for any website, because of SEO Delhi Companies comes our website in search engine through SEO process. By its ranking the web design companies in Delhi have started search engine optimization or search engine marketing services as additional services. But for result oriented search engine optimization and internet marketing services you need to go for only a professional SEO company. Now days there are many SEO Delhi companies have been weaved mostly in Janakpuri, Gurgaon, NCR and rest of the major Indian cities. All these SEO Delhi companies present in market and offer their SEO services with different names and prices. Even if you have good knowledge of SEO and you try hard to get a good ranking, your site doesn’t do well. It is clear that your site needs to be optimized and maintained on a regular basis. It is an ongoing process which requires a lot of time. So in this case, it is desirable to hire SEO services for your web site.
In market you find many SEO Delhi companies but among them e-fuzion is one of the best company, which offering best facilities for web services. It hampers the elements in reading and indexing of your pages can be functionally, page design and its content. They need to work on relevant keywords. Tools to determine keywords- what tools they use for searching keywords. What methodology they use for keyword analysis. If you need to collect some information about SEO Delhi companies for your site promotion then e-fuzion is the best one for you.
topic : Search Engine Submission - What To Look For When Selecting An Australian SEO Company Every business owner I've met has been encouraged at some point to invest in a website; often convinced with hype that if their business
Search Engine Submission - What To Look For When Selecting An Australian SEO Company
Every business owner I've met has been encouraged at some point to invest in a website; often convinced with hype that if their business didn’t have a website then they might as well pack their bags and retire to the social security queue.
Hype aside, this statement is basically true. Certainly, any business deemed suitable for online marketing will miss out on a flood of new business without the incorporation of a thorough online marketing strategy.
In accepting this, you may choose to have a new website developed with all the bangs and whistles. But beware; unless your site can be found amongst the millions of web pages now shown on the Internet, your time and resources have been wasted.
That's why a Search Engine Optimiser is essential in maximising your chances of online success. Search Engine Optimisation in it's simplest form is the practice of fine tuning your website to achieve the highest possible position in the search results when a person searches for information using a search engine.
In this article I will highlight the does and don'ts of selecting a credible and effective SEO company. There are a number of points to be considered when making this decision.
Q. How can I judge if the SEO Company will produce what they say?
A. In answering this question, be aware of the following when either talking to them or reading their sales pitches.
1. No reputable SEO company will submit your website to more than 30 odd major search engines and indexes. These major search engines and directories feed their search results to the million or so other so called “search engines”. Submissions to a greater number is quite unnecessary and a certain indicator of a lack of professionalism.
2. Be wary of any claim that your site will be submitted to thousands of search engines. It is more than likely that these submissions will be made to what we call FFA websites. These are not search engines at all, but rather a kind of link exchange website. As a result, your email server may be flooded by huge amounts of unwanted email. In short, stay well away from any SEO making such claims.
3. Ask any prospective SEO to detail the successes they have had with their previous clients submissions. In being aware of these successes, your confidence in the ability of the SEO to maximise your website effectiveness will increase.
Q. How can I know if these website submissions are genuinely being done?
A. Unfortunately, in reality, you can’t. Be certain to ask for a list of search engines and directories where submissions will or have been made. Any reputable SEO company will supply you with a written monthly report highlighting the search engines to which your site has been submitted, the submission dates and progress of your website rankings. If, after 3 months, your website ranking hasn’t improved then it is more than likely that optimisation isn’t occurring and even doubtful whether the promised website submissions have even been made.
Q. How long before I can reasonably expect my search engine ranking to improve?
A. Usually, as a rule of thumb most of the major search engines will take up to 3 - 4 months before they will index your website. This is not always the case. Recently, I submitted my website to the Google Directory and indexation occurred the same day. The waiting time for indexation is unpredictable, but be prepared to allow 3-4 months.
Q. Will my SEO Company notify me when a search engine has added me to their index?
A. Yes. You should be notified within days of your website being indexed and at the very least at the end of each month.
Q. How will my SEO company optimise my website for submission to the search engines and Directories?
A. Basically, a good SEO will make your website as search engine friendly as possible. This will involve changing the text and html code behind your website. Simply, when the search engine robot enters your website it finds it very easy to determine what your website is about. The correct keywords and meta tags will have been placed within your site, to ensure that the robot is able to collect and pass off information with speed and accuracy. This results in a much improved rank for your site; higher than would ever have been achieved without optimisation.
Your SEO will also optimise each page differently so that the robot will include more than one page in the search engine. For example, if the robot comes to your homepage and it has been optimised and your primary message and keywords on that page were for new tyres then you would hope that when someone uses a keyword search for “new tyres”, your website would be within the first 30 results. But on the other hand, another page of your website may be about wheel alignments. You would certainly hope that another searcher using a search phrase "wheel aligners" would get results pointing to that relevant wheel alignment page.
Your website success is completely determined by effective search engine optimisation . It is pointless investing time and resources developing a website without consideration to how your prospective clients will find you. It is no different to burning notes.
I hope you have found this short article useful and that I have helped you decide on a great SEO company. Of course, there are many more things to watch out for; but you are now aware of the main ones. Keep them in mind and you will get the results you are after.
topic : Search Engine Marketing – Exclusive Services Get your site exposed. Are you ruining your own campaign? Marketing is not something to be forgotten when delving into an online business. Marketing is in fact just as, if not
Search Engine Marketing – Exclusive Services
Get your site exposed. Are you ruining your own campaign?
Marketing is not something to be forgotten when delving into an online business. Marketing is in fact just as, if not even more important today in promoting a website than any offline business. So what does it take to market on online business? Well, it’s the newest strategy on the market and it’s called Search Engine Marketing.
In the same way a business would choose an advertising company to lead an advertising campaign, an online business should choose an online advertising company to lead their search engine marketing campaign. Effective marketing requires the experience and expertise of professional advertisers. For a website, this means knowledge and understanding of the internet, and more importantly, of search engines. Search Engines dictate the way people shop online.
A search marketing company is the best way to get your site some online exposure. There are a great number of tasks to get a site ready for search marketing. Keyword research, placement, and selection are all an essential part of targeting your market. Search marketing companies have the tools and the technology to select the best keywords and keyword phrases for your audience. Other important considerations for site include overall website design and theme. There are many factors in design that can affect the way search engines rank a website.
Website hosting is another important key to search marketing. Exclusive search marketing services include a complete analysis of your hosting account to ensure good service. If your hosting partner causes your site to be down frequently, it can be detrimental to your search marketing campaign. If your site is down when a search engine comes to visit, this can be bad news. It’s also important that you have all day access to your files to work on the site. Most importantly, there may be banned sites on that hosts IP address, and this can cause the search engines to automatically ban your site also.
Once your site design and hosting are up to par, search engine marketing dictates a vigorous campaign to market the site. Advertising consists of tactics to increase the visibility of a site, to get it noticed in more places by more search engines. A search engine marketing company will submit the site to major search engines, and other sites used by search engines to rank sites. Once a site is submitted, it must be maintained carefully and monitored frequently to assess rankings.
The industry of the internet and the search engines is changing everyday. To make a business successful, it has to keep up with the ever changing trends. A company with exclusive search marketing services can help a business meet its goals and reach success. With marketing a website, the guidelines are specific and the results are real and the success of a business is not worth gambling with.
topic : Reading RSS Feeds with an RSS Aggregator RSS or Really Simple Syndication or Rich Site Summary is the latest information management tool that is gradually earning popularity among web users and website owners. With RSS
Reading RSS Feeds with an RSS Aggregator
RSS or Really Simple Syndication or Rich Site Summary is the latest information management tool that is gradually earning popularity among web users and website owners. With RSS technology, it is possible to get the latest postings from your favorite websites. But clicking on the RSS or XML button in a homepage is not enough to give you the service you need. An RSS feed or code displayed in the pop-up screen if not on the main page is composed of symbols and words that would only make sense to advanced RSS users and computer programmers and software enthusiasts. Another software tool called an RSS aggregator or reader is needed.
An aggregator works by scanning the worldwide web with latest postings based on the RSS code (containing the website’s URL) provided or added by the user. When it finds a new posting, news, or update, it will publish the RSS feed on your home page containing the title of the posting, which also serves as a clickable link to the website source. This RSS feed may or may not contain the whole article, a summary, and photos, depending on what RSS aggregator you are using.
Aggregators come in two types: the downloadable program or desktop-type and the online or web-based type. The desktop aggregator usually charges a certain amount for its services; this would include regular updating in the form of upgrades or patches to the original version. This type of RSS reader allows more customization of RSS feeds as well as page format or design over its on-line counterparts. But of course, price can be a drawback.
On-line or web-based aggregators are free of charge. All you need to do is register an account with them then you can start enjoying their services. Depending on the “brand” of the aggregator, customization is more limited. Some even do not allow you to customize at all.
Product and service advertisers are realizing the potential of RSS aggregators in internet marketing. In fact, several submit RSS codes to several popular web-based aggregators to reach the growing technophile and internet-based market. My Yahoo has been instrumental in popularizing RSS technology to both users and website owners and advertisers.
At present, there are many aggregators to choose from and newer versions of the same aggregator are constantly developed by its programmers.
Below are some of these desktop and online aggregators:
- supports Linux, Mac, and Windows
- easy addition of RSS feeds
- not maximized use of screen display
- few options for customizing
- user friendly
- free trial version
- contains prepared popular feeds
- allows filtering of RSS feeds
- configurable “watch list” to manage junk RSS feeds
- search channel feature that incorporates other RSS services e.g. Feedster
- allows feed storage for future use
- tabbed browsers for channel navigation
- built-in podcast receiver
- supports only Internet Explorer (embedded)
- paid software (`.95)
- all major browsers supported (e.g. Netscape Navigator, Internet Explorer, Firefox)
- user-friendly especially for beginners
- free, web-based aggregator
- easy registration
- no advertisements
- contains its own directory of RSS feeds of thousands of websites
- personal email account for subscribing to newsletter emails (optional)
- allows privacy adjustments for personal blogs
- allows saved searches
- mobile version available
- 10 languages supported
- Additional add-on tools for automated blogrolls and subscription buttons
- free (consumer-standard version)
- provides personalized news channel
- allows translation of RSS articles into email format
- synchronization of feeds in several devices possible
- browse and search feed capabilities save time on surfing
- allows keyword filtering
- blog headlines
- button-click automatic subscription to news feeds
- Outlook-based thus limited to Windows
3. My Yahoo
- Free web-based aggregator
- customizable home page design
- button-click subscription to RSS feeds
- built-in directory and search tool for feeds
- wide variety of feeds e.g. news (science, technology, local), weather
- connects to all Yahoo features and services
- banner advertisements
There are also lightweight RSS aggregator extensions which are actually plug-ins to existing internet browsers. An example of which is Sage aggregator.
- free of charge
- reeds both RSS and Atom feeds
- allows feed discovery
- can be assimilated to Firefox bookmark (storage and live)
- allows OPML feed lists imports and exports
- customizable style sheets
- supports a wide range of locales e.g. Catalan, Italian, Japanese, Spanish, Korean, Polish, Slovenian, etc.
- easy installation
- good for about 12 RSS feeds
- limited use to Mozilla-Firefox and Mozilla-Firefox supported browsers
RSS developers promise better features in future versions of their aggregators. Microsoft is planning to include a built-in aggregator in their next Windows version. These developments are definitely something to look forward to by all internet aficionados.
topic : Why you need to have a text link strategy and how to get started If you have been on the internet more than 10 seconds you know what a text link is -- a word, or group of words which can be clicked to direct a web surfer
Why you need to have a text link strategy and how to get started
If you have been on the internet more than 10 seconds you know what a text link is -- a word, or group of words which can be clicked to direct a web surfer to another page or site on the internet which will provide information related to that word or group of words.
Text links are the foundation of the internet. Without text links, there would be no internet. Without text links, there would be no internet users. Text links make the internet “user friendly” and allow surfers to easily move from one location to another to locate the information they choose.
In spite of the facts that this advertising tool is so familiar and simple, many internet marketers overlook it when devising an advertising and marketing plan. But this is a very big mistake because text linking is one of the least expensive and yet most powerful advertising options available.
Why You Need A Text Link Strategy For Your Web Site
Why is it important to have text links spread across a network of other web sites? I can answer that in one word -- traffic.
Text links equal traffic. It really is that simple.
Text links work for you three ways:
~ Direct traffic when visitors click on the key words you have selected as your "anchor text". This is very targeted, very profitable traffic too as each visitor deliberately clicks with the intention of learning more about whatever the key words are promoting.
~ Search engine traffic when their spiders encounter the text link and key words then visit your site. This can lead to more frequent visits by the search engines and factor into search placement.
~ Back links that affect both search engine ranking for your site but also search results
Text links can provide all those benefits -- which can directly translate into income from your web site -- and you can often buy text links for under and the link will not only promote the specific site or page you choose but also connect it with the specific key words that will benefit you the most. Even better, when you buy a text link you are locking in your price so even if it delivers a ton of traffic -- you don't have to increase your ad budget.
How Can You Get Started With Text Links?
After you have developed your site and it is ready for visitors you should work up two versions of your text link. The first will be just a few words or a short phrase that includes the key words for your target site. The second will also include a longer description that may be a sentence or two. You should be able to find a selection of text links available for either choice.
When purchasing text links it is important to work with a known quantity and that usually is made easier if you work through a reputable text link broker.
Some points to consider when buying a text link:
~ Search engine rank (Google, Alexa, etc.) and age of site
~ Content, design and usability of site
~ Placement of your link and number of links on the page/site
Many inexperienced text link buyers focus solely on Google PR but that little number doesn't really tell an accurate tale about the traffic level on a site. While you shouldn't ignore search engine rank information, I think it is more important to pay attention to the position of the link and the relevancy of the page or site content to yours. This will deliver better results in both the short and long term.
Where can you find text links? Visit my newsletter Establish Your Epresence for some helpful hints.
topic : Stop Committing These 10 Common Viral Marketing Mistakes Unsuspecting computer users consider themselves to be doing favors for their friends with whom they are sending these referrals, but they are not the only ones jubilant
Stop Committing These 10 Common Viral Marketing Mistakes
Unsuspecting computer users consider themselves to be doing favors for their friends with whom they are sending these referrals, but they are not the only ones jubilant with their discovery. They do not exactly feel it, but they are part and parcel of the mechanism which makes viral marketing promote and increase website visits like luscious pancakes.
Viral marketing is currently being used by most online business people because it works. Who would pass up the opportunity to have a website endorsed exponentially by all its users and viewers? However, not all viral marketing ploys work. Before you concoct your own viral marketing portal, here are a few basic things you need to avoid.
1. General Unhappy Perspective-- One cannot do viral marketing without having a good dose of confidence that it will actually WORK. Even if you don't communicate that directly to your marketing ploys, a disbelief for whatever you have set out to do has already started to sabotage your attempts.
2. Not-So-Viral Marketing-- You need to be very competent or at par with other websites in viral marketing. Study other existing excellent viral marketers online and see what makes them secure the top spot. Timing is essential. Your viral marketing can backfire if you do it without researching first on your target groups and executing your moves in an unproper time. Conditioning is just as essential as the actual marketing itself.
3. The WIIFM (What's in it for Me) Factor is Missing-- Most people are encouraged to refer to friends only if they have something to get out of it. Some viral marketers forget this very important thing. Giving out rewards or incentives can boost or motivate every visitor to pull more people in. Watch out for the extremes of giving too many rewards, though. It must boost and not take the limelight off the main concept.
5. Giving up the first time-- Some users tend to get irritated the first time they receive recommendations from friends. People behind viral marketing fail to anticipate this and end up giving up on what could have been a most promising buyer.
6. Too Many Details--This is a common and often commited mistake! No one would want to hang around that long just for one offer. There are other websites which would be less concise and yet drive the point home with pizzazz that yields a lasting
impression. Time is not just gold in viral marketing. It is everything. The fact that a person is surfing the Internet for
information already communicates that he or she is already trying to save time by retrieving information in the fastest
possible way. If websites offer good products but takes forever to load or for one reader to get to the bottom of the page,
it still would not be worth his time or looking effort, for that matter.
7. Hoops and Hurdles in Transactions-- Related to the mistake above is the transaction hurdle itself. Given that you have
already convinced or gotten a buying signal from a customer, if the whole process is tedious and hard to follow, it will most likely dropped by the customer. No one would want to buy or refer something which is too intricate or complicated.
8. Lack of Uniqueness and Follow-up-- Viral marketing needs to be continuous and not just a one-time big-time shot, and it
must not merely duplicate what is already available with other competitors. There must be something unique about the offer,
and at the same time, you must have a line of products prepared after the first purchase, in order to experience the
long-range effects of viral marketing.
distracted by other links within the page and click it in the middle of his or her evaluation of your offer. It may be an
affiliate website or an outside link, but it totally diverts the attention off your product and may lead him away from your
10. Lack of Assurance in Privacy-- Privacy concerns are also important for every person who wants to take part in the process of viral marketing. Asking for referrals without making any assurance that the personal information to be given will be kept confidential and not forwarded to other websites makes a person think twice before typing up those email addresses.
After learning the abovementioned viral marketing boo-boos it will be definitely easier to work out your viral marketing campaigns.
Note: This article may be freely reproduced as long as the AUTHOR'S resource box at the bottom of this article is included and all links must be Active/Linkable with no syntax changes.
topic : Watch your SEO! If you own or operate a website, you know that it is important to operate a well rounded search engine optimization program. Some companies just outsource the work and some do it in house. It all depends
Watch your SEO!
If you own or operate a website, you know that it is important to operate a well rounded search engine optimization program. Some companies just outsource the work and some do it in house. It all depends on the talent and expertise you have in house in order to create an effective seo program. There are many companies out there that only want your money, but say that they will make your website number one, guaranteed! All I have to say is ha. No company no matter how good can guarantee number one positions in natural searches. The only way that they can say this is with unethical ways of positioning your website. Of course, most companies will use come pay per click advertising for your site, but you can do that yourself and get the same exact results. In order to stay on top of the natural searches, you need to have ethical ways of promoting and optimizing your site. Make sure to take time to analyze your site compared to the top 10 sites for each of your top keywords. If you see their sites compared to yours, the correct changes can be made. This is a big one, make sure no company or individual in your company creates doorway pages on your site. These inflate your results for a very short time and can and will lead to you being banned from the search engines. There are a lot of companies that say they will put their content on your site to help your results, this only means that they are going to put in doorway pages! Do not let them do this because it will lead to your sites downfall. Be careful out there with all the search engine optimization companies and think about possibly doing your own optimization with the same results. You might want to try to find a company that just gives you a optimization report, which allows you to optimize your own site at your own leisure. Good luck out there!
topic : Attack Smaller Searches To Get The Big Ones! Searching online can not only be fun, but sometimes you need to be downright inventive. For those of you who have been searching online for years now, you've probably adapted
Attack Smaller Searches To Get The Big Ones!
Searching online can not only be fun, but sometimes you need to be downright inventive.
For those of you who have been searching online for years now, you've probably adapted ways to find things quickly.
Unfortunately when it comes to promoting your site, nothing out there is classified as a quick fix. If people do say it's a quick fix, it probably has a major risk attached to it.
Your ultimate goal should be to receive some of those "Big" search terms online! For example, "Marketing Tips" or "Marketing" in general. The only way to ever come close to the Big Dogs is to start small. Increase the search term and decrease your competition.
Here's an example of this, let's use "Marketing". Wow, what a powerful search term, but someone has to get it, right?
As of today, June 1st, 2004, if you search for "Marketing" you will get 72,700,000 results found within Google. That's a tough one.
Going further, let's add "Marketing Tips", you get: 7,560,000 results found.
Going a little further now, let's add "Web Marketing Tips", you'll get around: 5,760,000 results found.
Let's go beyond that for our final search, let's add "Web Site Marketing Tips", you'll get: 4,940,000 results found.
Now take a good look at all those search terms, what do you see right in the middle??? You got it, that oh so powerful term called "Marketing"!
Are you starting to see the value of targeting larger search terms (Larger meaning more words attached to it) ? ? ?
Eventually as time goes on, once you've done your due-dilligence and worked hard at targeting these larger search terms, search engines will start to reward your site with much smaller and more difficult terms to acquire.
Another way to accomplish this is to target your local market 1st. Instead of targeting "Web Site Marketing Tips" as a whole, you can target "Marketing In Hamilton, Ontario".
By targeting the area you live in, you not only target your local market 1st, you set your site up for success in the future market, which ultimately is the rest of the world!
Let's just say I was to remove "Ontario" from that search term, how many cities are named "Hamilton" ??? Many more than you think!
So in conclusion:
Don't be afraid to work for your key phrases and set your web site up for success by targeting larger key phrases to increase your chances of better search engine placements. In the end, you'll receive what you've been after, more exposure for your enterprise!
I hope you enjoyed the article!
Read more of Martins articles online here: www.smartads.info/newsletter
topic : Choosing The Right Keywords Internet marketing and search engine optimization hinge on knowing what keyword or keywords web search surfers are searching for on the web. By doing extensive keyword analysis you can zero in
Choosing The Right Keywords
Internet marketing and search engine optimization hinge on knowing what keyword or keywords web search surfers are searching for on the web. By doing extensive keyword analysis you can zero in on the best keyword terms to use when setting up pay per click advertising, writing keyword articles, and optimizing web pages.
Not only is it necessary to know what keywords are searched for the most but also how many times particular keywords have been searched. There are a number of effective tools available for keyword analysis and keyword suggestion.
Yahoo Search Marketing
Yahoo has an excellent tool for helping webmasters and Internet marketers determine what keywords people are searching for on a monthly basis. This tool, located at searchmarketing.yahoo.com/srch/index.php is powered by Yahoo Search Marketing that was previously known as Overture.
One of the more popular tools for doing keyword research is Wordtracker.
WordTracker can be found at www.wordtracker.com/. Keyword results provided by Wordtracker are compiled from Dogpile and Metacrawler. Wordtracker is not free but with the ability to do targeted keyword research the results can quickly pay for the software.
Once you have done some preliminary research you will need to decide which keywords or keyword phrases to target in your Internet marketing campaign. It is best to choose keywords that have a good amount of traffic without too much competition for placement.
For example, let’s say you are marketing a variety of photography books and you search on photography only to find that it had more than 1,000,000 searches last month. The competition for placement with this keyword is probably going to be pretty tough. Try researching on more targeted phrases such as nature photography, landscape photography, photography books, etc.
You will likely find that these terms have less monthly searches and much less competition. There will be a lower search to competition ratio. Generally, a keyword with 30,000 to 50,000 monthly searches is going to be one that you can compete for in terms of placement and being found on the search engines. Instead of spinning your wheels marketing for those who are searching for photography instead create multiple campaigns that market to more targeted keyword phrases.
You can evaluate the search to competition ratio by taking the number of searchs of a particular keyword and dividing by the number of web site which return for that keyword when searched. The higher the number the better. For example, if you have a keyword that is searched for 100 times in a month and when you search on that keyword you return 1000 results then the ratio is 100/1000 or 0.10. If you have a keyword that is searched for 100 times but there are 10,000 search return results then the ratio goes down to 0.01. The larger the ratio the better in terms of your ability to be competitive.
Finding the best keywords to use in your web site promotion is vital to effectively driving targeted traffic to your web site. Take the time to find out what people are searching for and your efforts will pay off in terms of traffic and sales conversion.
topic : Ethical Search Engine Optimisation and SEO Spam Mass Link development & Spam mass 09 Nov 05: Four extremely intelligent Californians, Zoltan Gyongyi, Pavel Berkhin, Hector Garcia-Molina, and Jan Pedersen, released a whitepaper
Ethical Search Engine Optimisation and SEO Spam Mass
Link development & Spam mass
09 Nov 05: Four extremely intelligent Californians, Zoltan Gyongyi, Pavel Berkhin, Hector Garcia-Molina, and Jan Pedersen, released a whitepaper discussing a possible method to identify links from spam domains. Their method sheds light on some very interesting ideas on how Google might judge the quality of inbound links.
Good links Vs Bad links
Since the Jagger update, Google seems to be emphasizing link relevance and link quality a lot more. While relevance is pretty straight forward to understand, quality of an inbound link may be a foreign subject to those not involved in search engine marketing as part of their daily lives. So let's first discuss good links versus bad links. Not all links are equal. Links from popular sites carry more weight than links from virtually unknown sites.
It is a well-known fact that Google's initial success lay in their ability to find websites and rank them based on links from other websites. As Google's popularity grew, some webmasters tried to outsmart the Google algorithm by falsely inflating the importance of their website with unnatural inbound link development. Links that are developed in such a way, with the mere intention of fooling Google's algorithm to gain higher rankings are considered to be bad links.
What is Spam Mass?
The research team from California devised a term - spam mass - to denote the ratio of good links to bad links for any website. Simplisticly speaking, if 60% of the inbound links to a website originate from spam domains - domains identified to be built solely for the purpose of artifically inflating a website's popularity - then the spam mass of the site would be 60%
Ranking is not that simple, though, and variables such as PageRank, relevance, age etc creep in to complicate such a calculation. However, the idea bears a lot of potential from which further ideas can be developed.
Applying Spam Mass to Search Engine Marketing
- Why reciprocal link exchanges can pull down your site rank
When optimising a site for better search engine ranking, most webmasters and search engine optimisers will actively seek inbound links from third party websites to their site. A very simple way to get these inbound links, in the past, was to exchange links with other site owners. The problem arises when most of your inbound links are from sites whose own PageRank is also influenced by link exchanges.
Google is getting better at recognizing when search engine optimisation relies on spammy link development to improve rank. The principles Google uses to do so, are likely to be based on concepts similar to spam mass. For example the Google system can differentiate links from good domains and spam domains. If the PageRank of your site is mostly due to links from spam sites, Google will accordingly devalue your PageRank, discount any effect from inbound links from the spam domains and, in extreme cases, label your domain as a spam domain too! All of this can lead to a reduction in your site's rank on the search results.
How to avoid Google penalties for spam links
The easy answer to this is always "build your site for people, not for search engines". That doesn't mean you do not carry out the necessary search engine optimisation. It just means that you should not indulge in unnatural practices to artificially influence rank. Ideally, let your site and rank grow as if it were a natural progression.
• Do not indulge in reciprocal link exchanges with spam type domains
• Stay away from link farms
• Exchange links with your suppliers and customers
• Get links from trade bodies, governing organisations
• Exchange links with competitors, other related sites
• Provide links to relevant authority sites
• Strive to obtain as many high PageRank relevant inbound links as possible
topic : Search Engine Optimization isn't rocket science Introduction So you have completed your website, great! Now how are you going to attract visitors? If you do not let them know you're there, your visitors will never find find
Search Engine Optimization isn't rocket science
So you have completed your website, great! Now how are you going to attract visitors? If you do not let them know you're there, your visitors will never find find you. How are you going to sell products when users don't know that you exist? SEO will make your website noticeable on the internet, and this small guide will help you bring targeted visitors to your website.
Optimize your website
The most important part of your website is quality content. Search engines (such as google) will crawl your content and index it into a database. If your content does not match the product you are selling, you will not attract targeted visitors. It is therefore very important that you choose your (key)words very carefully. For instance, if you sell calculators on the internet, make sure you mention the words calculator, calc, math and more calculator related words on your website. However, be careful not to mention the words too often, or search engines might think your website is spam, which will result in a very low rank (search engine position) within the search results.
When more websites link to your site, the more attention you will get from search engines, which results in higher ranking. When you create and receive links from other websites to your website, make sure important keywords are used as anchor keywords in the hyperlink. If you sell calculators online, use a link such as; "buy calculator" instead of "click here".
Target your audience
Leave your link on website where your potential customers meet, for instance forums or discussion boards related to your website. Do not spam your website as this will be noticed by crawlers and will eventually result in a blacklist entry.
Be sure to market your website offline as well. Advertise in local newspapers, tell everyone about your website, etc.
Add a sitemap to your website When you want search engines to crawl your entire website, the best thing to do is adding a sitemap to your website.
Make sure searchbots can read your website
Do NOT use frames
Never use frames to design your website! Lots of search engines simply skip webpages with frames since they are a difficult to be seen apart from each other by visitors. For instance, if your framepage would consist of menu.html and content.html and your visitor would land on content.html, he would not have a menu to navigate through your website.
Stay away from bad neighbourhoods and don't spam!
Do not be tempted into leaving your link on abandonned guestbooks, forums or spam your link on every website you can find. Do not exchange links with spammy websites (such as pharmacy websites) either. The risk exists that google will classify your website as a spamsite and will block your website from any search results.
topic : Three Basic Link Building Strategies Relevant links from other websites are the foundation of any decent ranking in the search engines. Finding those links, however, can be a daunting task at first. These three strategies
Three Basic Link Building Strategies
Relevant links from other websites are the foundation of any decent ranking in the search engines. Finding those links, however, can be a daunting task at first. These three strategies are the basic stuff for helping newer web sites gain one way links.
If you're not quite sure how to go about beginning to build up relevant one way links for your web site here are my three starting strategies. If you put a decent amount of effort into them and your web site approaches a decent level of quality you will see some very good results.
Writing and submitting articles for links
This one is obvious. It is also one of the very most effective ways to gain decent one way links. There are hundreds of free article directories out there. By writing articles with good, solid, useable content and submitting them to these directories it is very possible that you will find many sites using your articles and linking back to your page.
The key to this though is that you want good, useful articles. You don't want to go around submitting articles that are just ads for your product or even articles containing a ton of links to your site and affiliate links. Write about something people want to know. You can even write for pure entertainment.
Most article directories usually allow you to include a resource box and/or author bio. This is where you will add a bit about yourself and what you do along with a couple of links to your site or sites. The terms of the directory usually specify that any body using the article for their site or ezine must use the unaltered article, including bio and resource box, leaving all the links live.
The ultimate test of your articles usefulness will be measured by its spread to other sites or use in ezines. Of course this does depend alot on how many article directories you submitted to. I can usually find my articles on other sites within three days of submission. To check and see how far your articles have spread type your articles title into the Google search bar in quotation marks. You should see most of the sites using your article.
To maximize the potential of this strategy you will have to write and submit articles consistently. People will begin looking for your name in the directories and your articles and one way links will spread. Submit to as many article directories as is possible and maybe consider investing in some article submission software if you want to get really serious.
Submit to the many different web directories
There is a limitless quantity of directories that you can submit your url to for free. Large ones like DMOZ and Yahoo will get some major recognition from search engines for your site. Smaller ones are good for a free backlink and maybe a trickle of traffic. When you put it all together it adds up eventually. This strategy is usually the very start for people.
It's important to realize that most of the big directories are incredibly picky however. A listing in DMOZ, for instance, will turn Google's head and also get you in the Google directory and several other large directories and hundreds of web sites. DMOZ has seen everything though. Every listing is carefully reviewed by a human editor. If your site isn't quite finished or just isn't really all that special then you're asking for rejection by submitting the URL to DMOZ. If you're going to try to submit your site to the big directories then make sure you have all your ducks in a row.
You may be able to tell that I consider DMOZ the most important directory listing to add to your collection. DMOZ aside though, it's a good idea to make sure your web site is in good shape before submitting to anything. This would even include search engines.
Discussion boards and other online communities
If you're involved in any chatroom communities, forums, video game clans or anything of the nature make sure to use the tools provided effectively. Obviously don't spam people with your URL or affiliate links or whatever but if there is a place to add your profile then do it. If you can link to your web site in your signature then do it. If you email back and forth alot or forward all of those stupid email jokes to several hundred people add your signature to your emails with a link to your site.
This is just basic common sense. Don't spam people or act like a walking advertisement. If you're a respected member of an online community people will check out your profile and then your web site. If your signature has a link to your site then every post becomes a one way link to your web site. If the community ranks decently in the search engines this can definately be worth something. When people become aware of your web site there is always the chance of forming partnerships with like minded individuals that benefit your site and
Give these strategies a trial run. With time you will find out what works best for you and come up with even better ways of tracking down the all important links. I hope you found this article helpful. Good luck.
topic : Tips for getting your website listed on yahoo Treat Yahoo as both a directory AND a search engine. Yahoo offers a number of different search results. Part of their search results come from an actual search engine, and some
Tips for getting your website listed on yahoo
Treat Yahoo as both a directory AND a search engine. Yahoo offers a number of different search results. Part of their search results come from an actual search engine, and some of their results come from human editors, called surfers.
Every Yahoo directory submission is viewed by a person. (Search engines use spiders and indexing software). Admission into the Yahoo directory is entirely at the discretion of the Yahoo surfer viewing your site. That's why the free submission lead time can often be 8-10 weeks, without using the Express Submit service.
Unlike search engine submissions that accept multiple pages from the same site, Yahoo surfers prefer to view your home page, and they will navigate your site from there.
With directories, the site owner selects the most appropriate directory categories for his/her site and writes descriptions that concisely and accurately describe the content of the site. Factors that affect directory placement are selecting the right category and writing a good description.
Always differentiate between the Yahoo search engine and the Yahoo directory whenever you speak to a search engine marketer. The strategies for getting listed in search engines are different from the strategies for getting listed in directories.
Fill out the Forms on Yahoo Exactly as Requested
We know this seems obvious, but some sites don't get listed because the submitters do not follow directions when filling out the forms. When Yahoo asks for a telephone number, give only one telephone number including the area code. When Yahoo asks for a 25-words-or-less description, don't try any fancy word stacking or keyword tricks. Stick to a concise, accurate description of your site's content. Yahoo surfers often change your site description after it's listed in their directory.
Although some fields are optional, try to fill in all of the fields in the form, especially the fields asking your company name, address, and telephone and fax numbers. Yahoo wants to know that you have a legitimate business that will be around in years to come.
Select the Categories (only 3) That You Want to be listed under Very Carefully
To select your categories, type in your selected keywords in a Yahoo query, and study the results. Your site does not belong where you believe your target audience is searching. Your site's actual content should accurately reflect the category or categories you wish to be listed under.
You will probably be listed under the same categories your competitors are listed under. Study your competitors' directory listing. See what their descriptions are, and then modify your site's description to show the Yahoo surfer that you definitely belong in the categories you selected.
If you are a U.S. company, under the category Regional/United States/ in Yahoo, all 50 states are listed. You should include your site in one of the regional categories, if applicable. Don't be surprised that most of your traffic from Yahoo is local. Many customers need to hear your voice or see your face to feel secure about hiring you or your company for a project.
Category listings are also at the discretion of a Yahoo surfer. You need to spend the time selecting your categories and studying your competitors so that you do not get listed under an "undesirable" category.
Have Unique Content and Point This Information Out in Your Submission
A web site is of no value to the Yahoo directory if the site contains the exact same information as other sites in the same categories. So to add value to the Yahoo directory, and to call attention to the unique aspects of your online business, make sure you have unique content on your site.
You can point out any unique content to the Yahoo surfer via your 25-word description or the extra comments field in the submission form.
Get a Virtual Domain Name
Yahoo tends to recognize virtual domains (http://www.yourcompany.com) over others. Why is this? Yahoo wants to have legitimate organizations and companies in their directory. They do not want a small start-up company that won't be around next year, thus resulting in a dead link to a URL in the directory. A virtual domain shows that you are serious about your business.
Try to Get Listed in One of Yahoo's Regional Directories First
At the bottom of Yahoo's home page are some of Yahoo's regional directories. If you are in one of the regional areas, you can often get your web site listed much faster in the regional directory than in Yahoo's main directory.
Commercial web sites must pay an annual fee of 9 (currently) to be listed in the Yahoo directory. Sometimes, a Yahoo surfer might discover a content-rich commercial site without you ever submitting.
"Design for Speed" (Quotation from a Yahoo Surfer)
Yahoo is looking for sites that download very quickly, preferably within 30 seconds on a dial-up modem.
Of course, exceptions do apply; such as if you are an online video game company and use Shockwave on your site. Then it is understandable that your web site might take longer to download.
Lastly, the rule "Content is King" applies to getting listed in Yahoo. If Yahoo editors don't feel your site looks or sounds like a legitimate business, they don't have to list your site. So make sure your web site is easy to read, easy to navigate, easy to find (on search engines), shows consistency in design and layout, and is quick to download. Above all, have unique content to add value to the Yahoo directory.
topic : What is SEO Or Search Engine Optimization SEO or Search Engine Optimization is a very crucial technique or process for people who depend on their websites to bring them business. Or are trying to do so. Merely having an
What is SEO Or Search Engine Optimization
SEO or Search Engine Optimization is a very crucial technique or process for people who depend on their websites to bring them business. Or are trying to do so. Merely having an online presence by way of a website doesn't serve any purpose if various pages of the website are not optimized with search engines in mind.
SEO is a technique with the help of which a site attains a position in search engine. Depending on how well the website is optimized and marketed will decide its position in Search Engines. The higher the position, the better. Higher position will ensure higher traffic to the site, more visitors, means more sales.
Optimizing is done with the help of key phrases. Key phrases are what people generally type in Search box while searching for a particular topic.
Freezing upon key phrase requires a major effort on the part of Search Engine Optimizer. He has to decide this on the basis of the briefings from his client for whom he is designing and optimizing the website.
Search engine optimization can be learnt online from various sites dedicated to it. These sites give you free access and lessons about SEO. SEO can be learnt by anybody provided one is willing to have the patience to learn it. SEO doesn't require any formal educational background.
SEO is a very lucrative profession by itself. If you get the hang of nuances related to SEO and develop a genuine intrest while building your own site, you can become a SE Optimizer.
SEO is a time taking and intricate process but it can be learnt. ALso SEO is an ongoing process. You have to apply the SEO techniques on a contineous basis. "Optimize Once And Forget It Forever" is not how its done. There are many sub-topics in SEO all of which one by one have to be mastered and applied in various combinations to achieve the desired result.
Thus we can conclude that SEO is the heart of any business website. A healthy heart will lead to a problem free prosperous life. So will a well optimized website be. A profitable venture.
topic : Keyword Research - A Better Way Keyword research is a necessity for doing business online. The best site in the world needs to have decent keywords, or it won't be found. If fishing enthusiasts are searching for "fishing,"
Keyword Research - A Better Way
Keyword research is a necessity for doing business online. The best site in the world needs to have decent keywords, or it won't be found. If fishing enthusiasts are searching for "fishing," they'll never find your site on "angling." However, maybe you can't compete with "fishing" either. Too many quality sites are already in the search engine results. How do you find keywords that will get you that traffic?
Optimization experts advise comparing demand to supply to find good keywords for your web pages. My experience, though, is that many of my pages with "good ratio" keywords never show up in search engine results, while others that I shouldn't be able to compete with, are right there on the first page of results. This is because it isn't just quantity, but the quality of the competition that matters. Supply/demand ratios just don't give the information necessary.
Better Keyword Research
Here is a better and easier way to do your keyword research. First, Find keywords at the Yahoo site (formerly Overture): searchmarketing.yahoo.com/rc/srch . Click on "Keyword Selector Tool," to see how much traffic a keyword phrase had last month. Get together a list of words and phrase with decent demand. This depends on the nature of your site, but for my own sites, I won't optimise a a page for a keyword with less than a few hundred searches per month.
Next, go to toolbar.google.com , and install the free Google toolbar on your browser. With this you can see the "pagerank" of any web page. This is a ranking between 0 and 10 that Google uses to help determine which sites show up in the results when a search is done. See what ranking your own pages have. This tells you (roughly) how well you can compete against other pages for given terms, assuming you are doing okay with your on-page optimization too.
This also is a guide to the page rank you can get on any new pages you create. If you have a pagerank of three on several of your site's internal pages, you can probably have the same (with a little time) on new pages. You do this by internally linking to the new pages, especially from the homepage and site map, as well as from any other relevant pages.
To complete your keyword research, type your potential keywords one by one, into Google or another search engine. Click through to the pages in the first ten results, and note the pagerank of each. If a couple of them have a page rank that is lower than that of your existing pages, you can probably compete on that keyword phrase. Create pages that are optimized for these keywords.
If the first ten results have a page rank of 5 or higher, and your own pages are 3, you can't compete (yet). Sometimes you'll search keywords with 3,000 searches per month, and 300,000 results, yet the first ten results will have pageranks of 2 and 3. Others with 30,000 searches and 10,000 results will have only pagerank 5 or higher results. Obviously, demand/supply ratios are not all that matters. This is a better way to do keyword research.
topic : Make It Easy To Buy From Your Site Convincing your prospects to purchase from you is a hard job, but have you ever thought that you're making the process twice as difficult for both parties if your prospects are convinced
Make It Easy To Buy From Your Site
Convincing your prospects to purchase from you is a hard job, but have you ever thought that you're making the process twice as difficult for both parties if your prospects are convinced but don't know how to buy from you? No matter how good you are at convincing your prospects, they won't buy if they find the process cumbersome.
First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.
Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects' desired payment method. After all, it wouldn't make any sense to sell hard to a prospect only to find that they won't be able to pay you when they want to.
On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?
Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects' confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.
As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits!
topic : The benefits of SEO in link building The benefits of SEO in link building Let me tell your story on your behalf. I am a Webmaster who is building links for the benefits. I know that there are thousands like me. Exactly
The benefits of SEO in link building
The benefits of SEO in link building
Let me tell your story on your behalf. I am a Webmaster who is building links for the benefits. I know that there are thousands like me. Exactly what are the benefits one is looking for thru link building? Those are detailed below.
• Rushing Traffic to one’s own Website: Lots of visitors should be coming in. A theme that links one with the other enriching the visitor also enriches the link partners with business. Somebody comes to a website away from you. The reciprocal links come to work and can bring the visitor to your website. The more your linkages are, the better your visibility will be.
• Your website will go up in ranking: The keywords and the number of links are essential for the search engine to reach your website through direct or reciprocal links. So it is beneficial to get linked to websites with similar themes.
• Rich content of Your Website: What is rich content? It is the ability to enrich the visitor with information, new looks out and improved vision. It is quite possible that you and not provide all to most of the visitors. So what to be done? One has to be cementing with other like minded websites with clever positioning. One should take a stand from where the visitor knows exactly about what he/she is looking for. Some visitors may be lost after ending up at your website, so it is better to help them out into safety with better knowledge dissemination while traveling out of the site.
• The more linking one does; the more credible one becomes: When you place a link with others, others put a reciprocal link to you. In that process, the reader realizes that your are referred by a number of sites and hence the credibility of your site goes up. Don’t think that you are the only one with good source to everybody. By becoming one out of so many, you become important. Web traffic is of course important, but your image also builds up in the process.
• Be reachable to all in the Internet Community: Link building is free advertising the website. With every link you reach a section of web audience. When you reach, you are traversing a path that it is traffic which people follow to reach you. When people with similar interests interact through and because of you, you are considered to be a serious component of the community which increases credibility.
• Website affiliation : the other road towards link building : Without your initiation, there will be some websites that will link up to you, which means that some traffic will end up at your doorstep, which gives an illusion of an affiliation to another website. It results in increasing credibility and visibility and you will be better recognized.
Your site can be submitted to relevant directories that take link building started. It should be done as early as possible. Time is money and you can immediately start benefiting as soon as you get underway.
topic : Search Engine Placement - Most Overlooked Key Good design, proper key word density, intuitive navigation, correct Meta tags and informative content are all important to achieving top search engine placement. Especially when
Search Engine Placement - Most Overlooked Key
Good design, proper key word density, intuitive navigation, correct Meta tags and informative content are all important to achieving top search engine placement. Especially when it comes to real estate sites, they are almost devoid of one critical search engine element... Quality incoming links!
Google, the acknowledged leading search engine, isn't looking so much at word density with its ranking algorithm, as at what other sites are linking to your firm’s site. Google relies primarily on link popularity for ranking pages. They assign a PageRank to each site they index with 10 being the highest. The vast majority of quality sites rank at least four or above. Google isn't breaking away from words-on-the-page -- it never started there.
The logic is that pages other people think are valuable resources will often get linked by other webmasters, while pages that are of low quality or do not contain any information at all, will not gain many links. Thus, the Top10 places will be filled with sites people regard as useful. It does make sense and it adds another way for SE's to rate your website with minimal effort. Virtually all Webmasters these days are aware of the fact that exchanging linkbacks with other sites is an excellent method for building traffic.
The problem is that this change might make it even more difficult for small and new sites to make it to the top and it favors big, high-traffic mega sites. There is a software program that can greatly help in you getting the links that you desire. It does all this automatically.
More links are not better unless all of them are high-quality links. Numbers aren't as important as context and relevancy. It is better to have a few links from sites that are similar in content and topic to yours, a few links from the portals, and a few links from site reviewers, than to have 1,000 links on Free For All (FFA) links pages. Actually, in practice, non-themed links can actually lower a site’s search engine placement. This is especially true when lazy webmasters join link swapping plans in hopes of having ‘instant’ mega, in-coming links. These services are designed to immediately boost your link popularity. The way they work is simple: Each member of a link-share program places a machine-generated page on his site and links to that page from his front page. The machine-generated page has links to all other sites participating in the program. Each member submits his machine-generated page to all search engines, and the result is that each member has a link to his site from everyone else.
These programs have produced some positive effects in years past, but many search engines now regard them as spam and often ban sites that they find participating in these programs. Don't even try them, even if you are really desperate. Here is what Google has to say about this practice: “Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that do not affect your ranking in the results of the major search engines. At least, not in a way you would likely consider to be positive”.
Quality incoming links are critical to improved rankings and therefore, increased business. With a good linking program in place, your site will soon reap the true potential the Internet offers.
Copyright 2005 Promotions Unlimited. All rights reserved.
topic : What is Search Engine Marketing? f you are a website owner, you already understand the importance of keywords and advertising in search engines. In order to make sales, websites must use the latest advertising technology
What is Search Engine Marketing?
f you are a website owner, you already understand the importance of keywords and advertising in search engines. In order to make sales, websites must use the latest advertising technology geared toward the internet. These methods include search engine optimization and search engine advertising (pay per click) and are necessary for success in any online venture. Together they are known as search engine marketing.
Search engine optimization consists of a variety of techniques to increase the rankings of a website in search engines. Search engines base rankings on a number of factors that determine relevance of a site and where they will go in their search results. The search engines use spider programs which search out websites and, using algorithms designed by the search engines, gather all sorts of information from the website. Some considerations in the algorithms consist of things like age of site, how often the site is updated, content, links, and many other things. Search engine giant Google uses PageRank to measure sites, with 10 being the highest ranking which is given to very few sites. If your site has a 4 or 5, that’s pretty good.
Search Engine advertising or Pay per Click advertising is another tool used in search engine marketing. By advertising directly with the search engines, a site will be given higher ranking in search results. Search engine marketing also gives exposure to a site based on content, so the site appears in search engines when users are looking for a particular product or keyword. This targeted searching and advertising is dominating consumer spending. In 2003, .5 billion in sales came from search results, and that number is expected to grow 25 percent this year to .2 billion.
Employing these methods of Search engine marketing will increase your sites visibility in the search results. Both parties win using search engines. For advertisers using the best techniques of SEO, they will gain visitors who are looking for their specific products or services. When their business is put into the search engine, visitors are more likely to visit the site specifically for their services. Research also shows that when visitors come to a site through a search engine, they are typically more motivated to buy.
There are much more to these techniques than listed above. Search engine optimization itself is very detailed and complicated. To truly optimize your site, it is important to hire editors who specialize in SEO. And advertising too requires knowledge of the industry. It is very important to follow the search engines guidelines to the letter to avoid being penalized. A company that provides exclusive search marketing services will do everything from keyword selection to monthly maintenance.
topic : Valuable Modern SEO Techniques Search Engine Optimization (SEO) are methods that aid in the improvement of a website's ranking in the listings of search engines. There are different kinds of listings that are displayed in
Valuable Modern SEO Techniques
Search Engine Optimization (SEO) are methods that aid in the improvement of a website's ranking in the listings of search engines. There are different kinds of listings that are displayed in the results pages of search engines, such as paid inclusion, pay-per-click advertisements, and organic search results. Utilizing SEO can increase the quantity of site visitors that acts on the activity that the site intends.
Sites have different goals for search optimization. Some sites search for all kinds of traffic. A SEO strategy that is broad in scope can be advantageous for sites that cover broad interest, such as directories and periodicals. On the other hand, majority of the sites attempt to maximize their pages for a high quantity of very specific keywords that radiate the possibility of a sale. Usually, focusing on well-chosen traffic produces sales leads of desirable quality, and allows advertisers to pull in more business.
The importance of having a high rank for an advertiser's site cannot be emphasized enough. Unfortunately, many site owners believe that their site has a high-ranking, when the truth is exactly the opposite. Others who are aware that they do not possess enough presence in search engines do not know that it is possible to achieve the ranking they want, and that they can get it through means that are a lot easier and more efficient.
So what are the techniques that advertisers must employ to maximize their optimization and garner the site activity and profits that they seek? Here are some of the most useful ones.
1. Title tags should be written in a creative way. It should be created with the strongest keyword targets as the basis. It is the most important tag of a web site when it comes to optimization. The specific keyword of the web site that is being optimized should be the one that is placed in the title tag. It goes without saying that every site should have its own title tag.
2. Carefully select the words and phrases to be assigned to Alt tags. Alt tags are not really mandatory, but they are provided for text browsers because images do not get displayed in web browsers, and it is the Alt tags that give information to the users about its significance. The rule in Alt tags is fairly simple: only key phrases or key words should be put in Alt tags, overdoing may cause a site to disappear in search results or get banned from it indefinitely.
3. Manage keyword density. Keyword density is the percentage occupied by keywords or keyword phrases in a web page. Ideally, keywords are used once in the title tag, the heading tag, and in bold text. Keywords should be placed at the top of the page, and phrases can be inserted in every paragraph, depending on how long the paragraph is.
4. Determine the appropriate page size for the site. Speed is a vital element to the success of a site, and it important to both online visitors and the search engines. It is recommended to limit web pages under 15K.
5. Create rich themes for the pages. Search engines are increasingly getting particular about themes. Content should be created as often as possible, and the pages should be maintained to 200 to 500 words. The content should be created in relation to the market, and should be linked to the other related content present on the site.
7. Stay away from the bad techniques. Utilizing them could get a site blacklisted from the search engines. Spamming is a no-no, and the following techniques are considered spamming: doorway and identical pages, tiny or invisible text, cloaking, usage of keyword phrases in author tags etc.
Advertisers should keep in mind that simplicity is the basis of a successful SEO campaign. Sites should be easy for viewers to locate, follow, and read, and should contain relevant content. Following the techniques above will prove worthwhile for site owners in the future.
topic : Why? - Search Engines What is a search engine? Here I am going to define the Search engine with respect of two view as given below : 1. In the respect of Visitor (Who want getting best results) 2. In the respect of
Why? - Search Engines
What is a search engine?
Here I am going to define the Search engine with respect of two view as given below :
1. In the respect of Visitor (Who want getting best results)
2. In the respect of Website (Who want make best results)
In the respect of visitorthe Search engines enable to their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine's directory are listed on the search engine result pages.
In the respect of websitewho wants listing to search engine a search engine is a website such as Google on which people can search for other websites on the Internet. Search engines do not include sites manually, but have an automated "search engine spiders" that "crawls" the web through links. If your website has just one link to it, it will eventually be found and indexed in a search engine. The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories.
There are two type of Search Engine:
1. Crawler-based search engines
2. Human-powered directories
These two types of search engines gather their listings in radically different ways.
Crawler-Based Search Engines
Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found.
If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.
A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.
Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site.
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topic : Where is my website on Google? Probably overwhelmed by the waves Meanwhile, for completeness of information, here below some links related to previous articles in reverse chronological order: - July 2007, Google, penalized
Where is my website on Google? Probably overwhelmed by the waves
Meanwhile, for completeness of information, here below some links related to previous articles in reverse chronological order:
- July 2007, Google, penalized or floating website?
- March 2007, Google: from dancer to surfer
But when started these fluctuations?
The first events were recorded at the end of February 2007 and completed by the 20th March, 2007. The second wave began in the last days of June 2007 and seems not to have arrested yet.
Let see point by point what connect websites victim of this particular swinging condition in search results of the Californian search engine.
How to understand if a website is in floating step?
1) Unfortunately, the easiest way, is the most "painful", in fact just look at the chart path from the site visits by our software collection of statistics web. In fact, this chart will be easy to focus all sine waves that the site has passed. For example, if we take this example:
In fact, here we can see the behaviour of visitors (then the Google access "unfortunately") over the past 5 months, with a down of the site initially for 1 day, lifts the next day, down to about 3 months, the up for 15 days and the phase fluctuation continues that characterizes daily this site.
From this chart, you can also see and quantify the frequency sine wave, long since up to a week before the PageRank export, but now closer in a few days.
2) the pages of the site is properly indexed in Google, to check do a search on site:nomesito.com
3) the site is not penalized. To check do use some small query listed in that other post (Understand if a site is penalized on Google)
4) the site is no longer present in the top positions of Google (first 2 pages) in the searches for keywords before fluctuation brought traffic to the site. Usually the site for these keywords is about 10-30 results of the first results omitted in the final page (around 950th position)
5) Not all keywords are vanished, but only those secondary and the long-tail (long tail, which means the combination / extension of multiple keywords for example, the long-tail "Rome hotels" can be "hotel in Rome near the station and a vista of the Coliseum").
6) The site for historical keywords or major ones does not seem to suffer "penalties" in SERP (search results) if not by some "natural" lowering of any position (maximum 5 or 6 positions). This allows the site to have a reduction of traffic generated by Google equal to 90% and not 100%.
7) The fluctuation is not made with regard to the site nor to the page, but precisely for each keywords. Indeed it is possible that a different page for keywords present in a natural way or fluctuation..
What is shown in SERP instead of the site?
Through a somewhat comparisons and analysis with colleagues and friends of the web, I can say that usually instead of "downgraded" sites are proposed search results rather unique, in addition to sites that "merit" in the engine ranking:
- List directory containing the backlink to the site in fluctuation (although this appears to be inserted in the directory)
- Sites SPAM (spam engine, sites that use black-hat techniques, etc.)
- Sites with duplicate contents
- Sites without valid content and concerned for the end user (for example, an e-commerce site that has similar materials but does not have those)
What kind of sites have been affected?
Unlike previous fluctuations associated with new sites with little popularity and low TRUST, the fluctuation of the end of June struck several very authoritative sites with hundreds of backlink, contents valid both at SEO level and users.
Moreover, it seems not to be no association between the nature of the affected sites. Indeed were downgraded websites:
- Showcase / Institutional
- With / without Adsense
- From industrial to adult content
When you have these fluctuations?
The fate has it that the beginning or the end of fluctuations coincide with the PageRank export/update. Much more difficult is to find the link between these two actions carried out "simultaneously" by Google.
Why these sites suffer such penalties?
Hard to say, but what I can say is that the idea of cleaning SERP is no longer reliable, given that times are too long and would not guarantee a good service to the end user.
Probably this is the fluctuations due to inclusion/activation of new algorithms that Google tests and try again and re-evaluate the results obtained from the SERP.
But how can a website resolve this situation?
My suggestion is always the same, continue the promotion of the site as if nothing had (I know it is difficult but now there are not immediate remedies) trying to create original content and collect spontaneous links even from sites with high TRUST (we will see later how to recognize and capture the trust of a site).
The ideal would be to became independent from Google, by creating a community always present on the site through a blog or a forum or other innovative services that provide users’ loyalty.
topic : How To Create A Website That Search Engines Will Love. It is a well known fact that "Content is King". An information laden website relevant to a specific niche is the life-blood of Search Engines and they love them. The
How To Create A Website That Search Engines Will Love.
It is a well known fact that "Content is King".
An information laden website relevant to a specific niche is the life-blood of Search Engines and they love them. The more ontent you have on your website, the greater your chances of enjoying a decent search engine ranking.
After all, it is information that brought about the Internet in the first place and it is information that draws more and more people to the Internet every day.
If you are thinking of building a website for the first time, you need to be asking yourself two key questions:
1) Where do I get all the articles that I need to build a content laden website?
2) How do I build a content laden website without getting too technical?
Hundreds of authors provide articles for free reprint, and these articles cover just about any subject you could think of.
Why do they do it? Two reasons:
1) To show off their expertise in their given niche.
2) To get incoming links to their website, product offer or their opportunity.
But don't let these two reasons put you off using them. Remember, you need good quality content on your site, to feed the information hungry search engines and keep people coming back to you website.
So where do you find the articles you need to include on your website?
There are many article directories on the Internet, some specialising in a particular field, others are more general in nature, but with categorised sections.
Here are a few to get you started.
www.isnare.com http://www.articledashboard.com www.ebusiness-articles.com http://www.submityournewarticle.com www.articlestreet.com http://www.newarticlesonline.com www.stickyarticle.com http://ezinearticles.com www.articlealley.com http://www.articlepros.com
You can also have articles emailed to you from any of the many article announcement groups that exist. Here are a few to explore:
groups.yahoo.com/group/I_Need_Content http://groups.yahoo.com/group/aabusiness groups.yahoo.com/group/aainet http://groups.yahoo.com/group/article_announce groups.yahoo.com/group/article_announce_list http://groups.yahoo.com/group/ArticlePublisher groups.yahoo.com/group/Free-Reprint-Articles http://groups.yahoo.com/group/free-zinecontent groups.yahoo.com/group/PromoteYourArticle http://groups.yahoo.com/group/publishyourarticle
You will need to subscribe to these, to receive the articles.
Now that you have found a whole bunch of articles to add to your website (the more, the better), how do you get them from the article directory to you website with the smallest amount of technical knowledge and as quickly as possible (like now!)?
As you find the articles that are based around your desired website theme, copy and paste each article into a text editor (Notepad) and then save each one into a directory on your hard drive.
Don't forget to make sure that you have included all the elements of the article; the title, the authors name and copyright info, the actual article and the authors resource box, usually found at the bottom of the article.
Next you need an HTML template file.
Website templates are much like free reprint articles in that a quick search on your favourite Search Engine will provide you with hundreds of possibilities, some free, some for a small to moderate fee.
Just choose the one that you think best fits the theme of your new website.
So now you have possibly several hundred text files, each an individual article and a website template file. Now what?
I bet you are thinking that it will take you forever to add all those articles to your new template and require some technical knowledge; if I told you that all the hard work has already been done, would you believe me?
Well, it's true, click this link to find out why: www.create-an-income.com/info/l/at
topic : New features in Google Sitemaps The Google Sitemap program has brought a high level of assistance to web developers, web designers and business owners who want to optimize how their website’s web pages are seen by the Google
New features in Google Sitemaps
The Google Sitemap program has brought a high level of assistance to web developers, web designers and business owners who want to optimize how their website’s web pages are seen by the Google search engine. We all know how important page ranking is for a web page. The higher your page rank in Google, the more chances that it will be clicked and visited by visitors. Increased internet traffic is what drives sales and awareness for products and services.
The Google Sitemap program has become very popular because it made the task of submitting web pages to Google so much easier. A web developer or designer does not even have to worry about making frequent changes to the web pages because it is more easily known by Google. By presenting a constantly fresh index of web pages for your web site you are assured that what is presented in Google is the latest pages that you are maintaining.
The very high popularity of Google Sitemap has encouraged Google’s team of engineers to develop and add more features to the program. These additions seek to make Google Sitemaps more intuitive and effective in its functions.
Google recently announced that it has again added a bevy of new features for the Google Sitemap program that just made certain aspects of the program so much easier to understand and maintain.
Here are the latest new features of the Google Sitemap program:
Query Stats. Knowing the top position of your website is important. With Google’s Query Stats, you will now know the top search queries where the results included your website as well as those that Google searchers actually clicked on. The position given is the average statistic posted over the last three weeks.
Top mobile search queries. Google acknowledges that there is a growing number of people who use mobile devices for browsing the internet and also consider it as a separate “demographic”. For this reason, the top mobile search queries feature shows web designers and developers the top search queries made from mobile devices in which the results showed their website. Web designers and web developers will see both the mobile searches of all web sites as well as the mobile searches of mobile-specific web sites. The results given by this feature will only appear if it is available in your web site. At this point of the development of this feature, Google only shows the top search queries and not the clicks made for those queries.
Downloading Sitemap details, statistics, and errors. Your Sitemap account now also contain additional information. You can now download information in the form of a comma separated value file. This type of file can be opened by using any text editor or spreadsheet program. You can decide to download the information on a per table basis, or you can opt to download Sitemap details, errors or statistics for all of the web sites in your Google Sitemaps account in one convenient file.
topic : Eight tips to create a search engine friendly website Every website needs traffic. It is not possible for a website to continue for long period without attracting enough traffic. The basic aim behind search engine optimization
Eight tips to create a search engine friendly website
Every website needs traffic. It is not possible for a website to continue for long period without attracting enough traffic. The basic aim behind search engine optimization (SEO) is to give enough popularity to the websites and thereby to attract required traffic. Every webmaster wants his site to be search engine friendly, at the same time attractive to the human eyes too. If a website is ranked at the top positions in the search engine ranking the possibility of attracting visitors is more when compared with that of websites having lower rankings.
So the basic thing is to create websites that are search engine friendly. Creating a search engine friendly website is not a daunting task, but it has to take some efforts. This article gives an insight on the points that have to be remembered for creating a search engine friendly website.
Tip #1 : Proper selection of domain name and layout
The domain name of your is of great significance. Search bots give special importance to the site name besides that the visitors can also get a rough idea of what they can expect when they look at the domain name. The layout of the site also has to be done with great care. The site should have a perfect linking structure and can have all the main links directly from the homepage.
Tip #2 : Creating a directory structure
All sites except small ones will have a directory structure. You have to plan a directory structure before building the site at the same time bear in mind that the directories that lie too deep are very difficult to scan. Proper care should be taken for naming of directories; it should be named on the basis of the content.
Tip #3 Remove frames
Search bots find it difficult to search the sites that use frames. So it is always good not to use frames. In case your website use frames be sure to make use of no frames tags so that the search bots can crawl the sites and get requited information easily. This will definitely help in improving the ranking.
Tip #4: Make use of external CSS style sheets
Making use of external style sheets is considered as a great idea because it reduces the overall complexity of the site. This ensures efficient crawling by search engines. So make sure to include CSS files in your site. If possible making use of CSS tables would be a better idea than traditional tables.
Tip #5: Forming and naming of files
The names of the file can be based on title tags which is normally the most important keyword. This also helps in better search engine position of those keywords.
Tip #6: Hosting of the site
Selecting a hosting provider who offers 99% uptime guarantee ensures that your site will be reachable to spiders all times. Also make sure that you’re your web hosting server supports the ‘If-Modified-Since-HTTP header’.
Tip #7: Proper balancing of graphics and content
The search bots can see only plain HTML code. So it is very important to reduce using too much graphics on your site. So always try to maintain a proper balance between
graphics and content.
Tip #8: Keep a view on content and links
Do not keep too much links on a single page. It is always better to limit the number of links on a single page to fifty. It is advisable to keep the content on a single page between 200 to 1500 words.
It’s possible for you to make your site search engine friendly by remembering the above mentioned search engine optimization points.
Seoedge.com is a site that provides cutting edge information on search engine marketing. This site provides a medium to get reliable SEO related news, white papers, reviews, tools etc
topic : SEO- Makes Your Trance True Search engine optimization or SEO is the process of searching a website via search engines. SEO Delhi companies primarily consist of search engine marketing and pay per click advertising. SEO
SEO- Makes Your Trance True
Search engine optimization or SEO is the process of searching a website via search engines. SEO Delhi companies primarily consist of search engine marketing and pay per click advertising. SEO Delhi Company (e-Fuzion) is the process of improving natural or organic rankings on search engines. Search engines rank web sites based on variety of parameters and each search engine has its own algorithm to rank differentiate web sites. However, one common and most important ranking parameter is a sites credibility which is determined by the quality and quantity of other sites which link to it. PPC is a type of internet advertising in which the advertiser pays an agreed amount to a search engine for every click a visitor makes on the advertisement. It is also referred to as cost per click paid placement and search engine advertising. SEO Delhi Company (e-Fuzion) is the most popular form of SEO, it accounted for around ten percent of the total spending. How ever, paid advertising accounted for over eighty five percent of the total SEO spending. Over the last few years, the importance and the recognition of SEO Delhi company (e-Fuzion) has grown significantly. According to a survey by SEMPO, of all the respondents, more than fifty percent said that senior management at their companies are very involved in their behind all SEO programs. Growth in SEO industry has created
a strong demand for experienced and talented search engine optimization professionals.
The SEO Delhi Company (e-Fuzion) offers various kinds of job roles are being created with new initiatives. For instance, online public relations have gained significant growth over the last year and so is the need for public relation writers and marketers. Success in SEO Delhi Company (e-Fuzion) requires both learning and practice. The key element of learning SEO industry is to be abreast of latest best practices. Therefore, one needs to have a constant urge to learn in order to be a successful SEO company.
topic : SEO Delhi Is an Extremely Well-Liked Company from e-Fuzion The search engine uses versatile sums to entirety the position in different sites and pages. There fore if you appreciate how this sums workings, nearly all perhaps
SEO Delhi Is an Extremely Well-Liked Company from e-Fuzion
The search engine uses versatile sums to entirety the position in different sites and pages. There fore if you appreciate how this sums workings, nearly all perhaps you will know what to do to get an elevated position. As India’s leading internet marketing stiff, based in New Delhi, India, with clients from all over UK, US, India, Middle East Canada. Links to your website is the important of them all. SEO Delhi Company (e-Fuzion) is the first step that is very effective in getting higher rankings. An essential aspect of SEO Delhi Company e-Fuzion is the functionality of your website. If any one want to get more information about search engine optimization process then need to fallow the e-fuzion. This depends on choosing a hosting examine that gives you the web liberty. It is essential from the hosting giver that your location runs all through twenty four hours a daytime plus seven days a week. It’s no mistake that SEO Delhi Company (e-Fuzion) promotes the web market the internet, which is now the world’s fastest growing ad market. It works, it generates new business, and it creates new energy and brand awareness. Thus it is an effective marketing method directed towards increasing targeted visitors to your website. SEO Delhi Company e-Fuzion contains some important things to be kept in mind for article upload in SEO service. It is generally to catch reader’s attention as well as divert a large amount of traffic towards your website. To find the exact bandwidth for your website you need to increase the size of each page that your site needs is the number of page views that you usually visualize in a month. Its principal goal is to reach results through logical, successful, methodical and moral SEO practices. It could make the straight choice it comes at the time of purchasing of a website. . If the titles headline is short then search engine optimization process offers extra effort. You can not undervalue the significance of these two features stated above. These are one of the most vital factors in the first stage of SEO Delhi Company e-Fuzion in observance your website obtainable to your clientele.
topic : Input Ingredients for Ranking Website Actually in SEO Delhi there are so many processes like on-page optimization, off-page optimization, content optimization, article submission and blogging and various types of social
Input Ingredients for Ranking Website
Actually in SEO Delhi there are so many processes like on-page optimization, off-page optimization, content optimization, article submission and blogging and various types of social media. The entire processes meet together to generate the result. It is real fact that optimization process can change the whole web world. But instead of that it is also necessary that the whole optimization processes should be very artistic and technically strong otherwise whole processes considered as a waste. It appears to be waste of time and waste of money. Now a days Search engine optimization means SEO Delhi Services is the process which can create sudden changes in the web world. Generally people who related with web world have so many delusions about search engine and their ranking process. They actually don't know about "how search engine work "and "what algorithm and principles" followed for their actual ranking process. Some peoples have misconception that only directories submissions and link submissions will enough for their ranking. The result will always generate by search engine optimization but never simple optimization processes. The SEO Delhi Services must have proper and sound knowledge of optimization, and understanding capability of real search world and related environment, and ability to survive in a team. A nice and proper Optimization work can change ranking of any website and huge changing in the search world.
These days search engine is a measurement of "site soundness". Here "site soundness" means if search engine will give ranking and priority to any site on certain keywords, then most of the internet users go through that and they generally believe that this site will more informative than other sites.
topic : SEO Web Links: Directory Alternatives If you were writing a textbook on SEO linking circa 2001, you almost certainly would have included a chapter on web directories. They used to be the primary way of actively acquiring
SEO Web Links: Directory Alternatives
If you were writing a textbook on SEO linking circa 2001, you almost certainly would have included a chapter on web directories. They used to be the primary way of actively acquiring one-way inbound links, before content syndication, blogs, or the paid link market really took off.
Web Directories and SEO Links: What Went Wrong?
Fast forward a few years, and you'd have to rewrite the chapter on directories and web links. In fact, you would probably downgrade web directories from a chapter to a page or two. In the SEO world, nothing good ever lasts long, and so it is with web directories.
* Traffic. With Google more accurate than ever, there was no more reason to turn to a human-edited list of websites. A directory might get you one or two click-throughs a month--or none at all.
* Redirects. Once directory owners realized their link popularity was valuable, they started hording it. Overnight, many, if not most, directories switched their HTML links to search-engine-invisible redirects.
* Fees. Most directories started charging for inclusion, or at least, for inclusion with a link rather than a redirect. If the fees were reasonable, that would not be so bad. But why would you pay for a link on a PR 3 page with dozens of other links and virtually no content, on a site with dwindling traffic?
* Corruption. In the SEO world, low-hanging fruit quickly goes rotten. Any volunteer-edited commercial category in a link directory runs a very real risk of being taken over by a corrupt SEO.
* Dubious link popularity. Given the notoriety of many directories for selling or inappropriately bestowing links, it's not hard to imagine a search engine quality control engineer turning the link popularity juice off from these sites.
* "Welcome to our list." If a directory doesn't charge a fee to enter, it may ask for payment in the form of an email address. You'd better use your special Hotmail account for that one.
* Anchor text. Many directories do not allow for anchor text to be specified, delighting in providing as little SEO value as possible for the effort involved in submitting to them.
* Time. When link directories really were vital efforts to categorize the web, getting a link in them was as simple as having a good website and letting them know about it. Now that they've turned into tightly rationed supplies of link popularity, that kind of responsiveness is out the window.
* Idiosyncratic applications without any promise of timely follow-up.
* Application forms that often empty straight into a black hole:
* No way of checking on the status of submissions.
* Threats of scuttling submissions that are re-submitted when there is no response.
Web Directory Linking Alternatives for the 21st Century
* Reciprocal linking with a twist. If you network with other site owners, you can triangulate link trades so that they are not direct. Heck, if you really like each other, you may just link to each others' sites for the sake of it! It's worked for me with some high-PR links.
* Blogging. Blog early, blog often, and someone is bound to link to you. It's the nature of blogging. The fastest way to get inbound links from your blog? Write about other blogs. The more controversial, the better. Post this article on a webmaster blog, and in the same post, reference the blog of someone who thinks link directories are still a good idea! In the blogosphere, arguments mean lots of links.
* Article directories. These are the closest things to link directories, from an SEO standpoint, to emerge in the 21st century. You submit an article to one of these sites (of which there are over 200). In your article you include a link to your site. Article directories are everything link directories used to be: responsive, fair, fast, no-fee, relevant, and quality sources of not only links but information. OK, most of their pages are PR0 and the rest tend to be PR 1-2. But with most article directories, you can choose your exact anchor text for the link--often more valuable than PageRank for non-competitive search phrases. Besides, if most of your links are on PR 4+ pages, how natural will that look?
In short, even if web link directories do still have some SEO value, they should no longer be your first stop for one-way inbound links. There are much better, and much less aggravating, linking methods.
topic : Role of On Page Optimization in SEO What is Search Engine Optimization? Search Engine Optimization is the process of enhancing the visibility of a website on search engine listings. It refers to a list of marketing tools
Role of On Page Optimization in SEO
What is Search Engine Optimization?
Search Engine Optimization is the process of enhancing the visibility of a website on search engine listings. It refers to a list of marketing tools required to arrange a website in order to increase its rankings in the context of the result of pages of search engines and directories.
There are two main types of factors in search engine optimization:
1. On page Optimization
2. Off Page Optimization
On Page Optimization:
On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines like yahoo, google MCN etc. On page factors are directly related to the content and structure of the website.
Features of On Page Optimization:
Title Tag: This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to make a link in search results.
Meta tag description: A Meta Tag Description is a part of web page coding that gives the basic description about the website. This should focus on the website because Meta tag description plays a very important role in web page ranking.
Meta Tag Keywords: Meta Tag Keywords play the similar role as meta tag description for highlighting the importance of a website.
Keyword Density: A particular percentage of keywords used on a web page are called keyword density. A keyword must be used in a web page from 2% to 8 % for good page ranking. This technique is the backbone of Search Engine Optimization.
URL Structure: If you want your website to rank well then your URL of website must be related to the context of the website.
Benefits of On Page Search Engine Optimization:
When creating or updating a commercial website it should be taken into consideration that the products are made more attractive for the viewers. At the same time it must be taken into account that the ability o gain more exposure with a broader target audience has its own benefits. Most websites need to reach out to a larger target audience in order to enhance their business. On Page Optimization allows a higher page ranking and based on a specific keyword or phrases they enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched.
Most searchers only use first page displayed websites on their searches because this is where the pages with higher page rankings are displayed, which translates into these pages find the highest relevance to their keyword searches. This makes it even more vital that each website comprehends the significance and the knowledge necessary to adapt their websites to benefit from Search Engine Optimization.
An understanding of Search Engine Optimization provides the website a higher ranking in the world of search engines. By taking advantage of optimization techniques, more searchers will gain faster access to the particular website. If the website has something worthwhile to offer then this strategy that should be implemented immediately.
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topic : Search Engine Optimization Glossary Algorithm. A set of rules that a search engine uses to rank the pages contained within its index in response to a particular query. No search engine reveals exactly how its algorithm works,
Search Engine Optimization Glossary
Algorithm. A set of rules that a search engine uses to rank the pages contained within its index in response to a particular query. No search engine reveals exactly how its algorithm works, to protect itself both from competitors and from those who wish to spam the search engine.
Back links. These are links to a website from external sources, including other web pages, directories, and advertising.
Banned. When pages are removed from a search engine's index because the search engine has deemed them to be spamming, or violating one of the search engine’s other rules.
Click-through rate. How many people clicked on a link, as a percentage of the total number of people that saw the link.
Cloaking. The act of serving content to search engine spiders that is different to what normal visitors would see. Search engines will ban you if they find you doing this.
Contextual links. Contextual links are displayed on web pages when the content on the page indicates to an ad server that the page is a good match for specific keywords or phrases.
Conversion rate. The percentage of visitors to a website who buy something.
Cost per click (CPC). A system where an advertiser pays an agreed amount for each click someone makes on a link leading to their website.
Cost per mille (CPM). A system where an advertiser pays an agreed amount for the number of times an ad is seen, regardless of how many people actually click through. The ‘mille’ refers to one thousand viewings of the ad.
Crawler. A component of a search engine that gathers listings by automatically ‘crawling’ the web, following links to understand how pages are connected.
De-listing. This is when pages are removed from a search engine’s index, usually because they haven’t been updated for a long time.
Directories. A type of search engine where listings are gathered by humans, rather than by automated web crawlers.
Doorway page. A web page created in the hope of improving another page’s ranking in a search engine’s listings. Doorway pages don’t give much information to the people viewing them.
Graphical inventory. Banners and other ads that appear depending on the keywords a page contains. This includes pop-ups, browser toolbars and rich media.
Index. The collection of information a search engine has that searchers can query.
Landing page. The web page that a visitor reaches after clicking your search engine listing.
Link popularity. A count of how ‘popular’ a page is based on the number of other pages that link to it.
Link. A link is text that you can click on to go to another website, or another page on the same website.
Listings. The information that appears on a search engine's results page in response to a search.
Meta-search engine. A search engine that returns listings from two or more other search engines, instead of using its own index.
Meta tags. Tags placed in a web page’s code that pass information to search engine crawlers, browser software and some other applications.
Meta description tag. This meta tag allows pages to provide descriptions to search engines.
Meta keywords tag. Allows authors to add text to a page to help with the search engine ranking process.
Meta robots tag. Allows page authors to keep some web pages from being indexed by search engines. Similar to a robots.txt file.
Natural listings. The listings that search engines do not sell. Instead, sites appear solely because a search engine believes it is important for them to be included, regardless of payment. Note that paid inclusion listings are still treated as natural listings by many search engines.
Outbound links. Links on one website that lead to other websites.
Paid inclusion. An advertising program where pages are guaranteed to be spidered and included in a search engine's index in exchange for payment.
PPC. Pay-per-click – means the same as cost per click (CPC).
Paid listings. Listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs.
Pay-for-performance. A term popularized by some search engines as a synonym for pay-per-click. It stresses to advertisers that they are only paying for ads that "perform" in terms of delivering traffic, as opposed to CPM-based ads, where ads cost money even if no-one clicks on them.
Paid placement. An advertising program where listings appear in response to particular search terms, with higher rankings typically obtained by paying more than other advertisers.
Rank. The order in which web pages are listed in search engine results.
Reciprocal link. A ‘link exchange’ in which two sites link to each other.
Results page. The page that appears after a user enters their search terms.
Robots.txt. A file used to keep web pages from being indexed by search engines.
Search engine. A service designed to allow users to search the web, or another database of information.
Search engine marketing (SEM). Marketing a website using search engines, whether you’re improving your ranking in natural listings, purchasing paid listings or some combination of the two.
Search engine optimization (SEO). Altering a website so that it ranks higher in the search engines.
Search terms. The words a searcher enters into a search engine's search box.
Shopping search. Shopping search engines allow shoppers to search the web for products and their prices.
Spam. Any search engine marketing method that a search engine decides is detrimental to its efforts to deliver relevant search results.
Spider. See crawler.
Submission. The act of sending a URL to a search engine, for inclusion in its index.
XML feeds. A process in which information about a page is fed to the index without using a crawler, for example using RSS.
The best advice is to follow a good search engine promotion system. Keep track of when you submit your sites and how soon they’re indexed -- checking once a week is sufficient.
Ranking systems can be confusing and there are often complex factors involved, but you do not need to be an expert in the field to achieve top results. Take a chance – after all, you have nothing to lose.
Many thanks to Danny Sullivan, Kevin Lee, Ikonya Nginyo, and all the other volunteers who contributed.
topic : What are seo contests and how to rank better in SEO Contests. The keyword is totally unique in the eyes of the search engines, and there are strong rules in these contests. Some of the general important rules of seocontests. 1.
what are seo contests and how to rank better in SEO Contests.
The keyword is totally unique in the eyes of the search engines, and there are strong rules in these contests.
Some of the general important rules of seocontests.
1. No black hat search engine optimization allowed
2. No one from the official announcement website can enter this contest.
3. No Spamming of keywords and website
4. No cloaking or keyword stuffing
These contests generally are started with a time frame given to show the results in search engine results pages.
These are some of the general tips to rank better for the contest.
1. Try to get a older domain name rather than a new one, this is because there is a myth that search engines rank old domains better.
2. Never try to add the contest keyword more than 10 times to your contest webpage because this will result in keyword stuffing.
3. Add meta tags to your contest page which may include title, keywords, description and robots tag.
4. Add H1 , H2, and H3 tags correctly with the keyword in the first H1 tag.
5. Try to add unique contest to your webpage, which is totally fresh, as search engines like fresh content.
6. After the onpage seo is completed , start doing link building by exchanging links with relevant websites.
7. Add a sitemap to your website and continue with the link building.
If these steps are done perfectly , you can make sure that your webpage tops the search engine result pages.
topic : SEO and Links Explained Links – the official currency of SEO-land In this article I often use the words credibility, authority, confidence, reputation, etc. I may be inconsistent with my use of words, but they all refer
SEO and Links Explained
Links – the official currency of SEO-land In this article I often use the words credibility, authority, confidence, reputation, etc. I may be inconsistent with my use of words, but they all refer to the same thing - this abstract currency that flows among sites that link to each other. When page A links to page B, page A gives page B a fraction of its authority. If page A has too many outgoing links, it will end up with little authority. Similarly, if page B has few links but receives many links, it will end up with a great deal of authority. Keep this concept in mind when you read the new few sections of this article.Incoming Links The value of an incoming link depends on: The content of the linking page The link text The content immediately around the link The number of links on the page The position of the link within the content (header, footer, main body?) How well the content of the linking page compares to that of the target website If you’re considering purchasing incoming links, I strongly recommend you consider all the points above before reaching for your wallet. Incoming links cannot damage your rankings. SEs understand you can’t control who links to your website so you will not be penalized if you receive links from bad neighbourhoods. They will simply be of no benefit to you. The only problem is when you link to a bad neighbourhood (see external links below). External Links External links are an important aspect of quality content. It’s always good to offer a few links to related quality content. But beware of whom you link to. Incoming links cannot damage your reputation, but an outgoing link to a bad neighbourhood can very much do so. A link is a ‘vote of confidence’ to the page you’re linking to and you definitely do not want to give your precious votes to poor quality websites – quite simply – it makes you look bad. Reciprocal Links I’m well known to be sceptical when it comes to reciprocal links (probably because of this article ). One true, sincere incoming link is much more valuable than a thousand reciprocal links. If you read the ‘Incoming Links’ section above you’ll understand, but here’s why: Reciprocal links Link is usually on a page with poor or no content Links are normally considered poor quality because the content surrounding the link is unrelated Content of linking page is almost always unrelated Linking pages normally have dozens if not hundreds of external links Link pages normally have low PR because of the number of outgoing links So basically, reciprocal links give you a tiny share of something that isn't worth much in the first place.One-Way links on the other hand... Link is on a page of quality content Content is related to the link Content of linking page is related to your website Linking page with have a minimal amount of outgoing links, usually just yours. Article pages can only improve their PRs because they get traffic, they get bookmarked and linked to by people (used as reference). So basically, you get a big share of something that's very valuable will only get better! I'm no genius but I know what I'd go for... So one-way links are a win-win situation. “Oh yeah? How the hell am I going to get incoming links genius-boy?”, you say. Fear not my friend, read on and you shall find the way…
topic : Protecting Your Search Engine Rankings, What not to do Your website's ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate
Protecting Your Search Engine Rankings, What not to do
Your website's ranking on search engines is a vital element
of your overall marketing campaign, and there are ways to
improve your link popularity through legitimate methods.
Unfortunately, the Internet is populated by bands of
dishonest webmasters seeking to improve their link
popularity by faking out search engines.
The good news is that search engines have figured this out,
and are now on guard for "spam" pages and sites that have
increased their rankings by artificial methods. When a
search engines tracks down such a site, that site is
demoted in ranking or completely removed from the search
The bad news is that some high quality, completely
above-board sites are being mistaken for these web page
criminals. Your page may be in danger of being caught up in
the "spam" net and tossed from a search engine's index,
even though you have done nothing to deserve such harsh
treatment. But there are things you can do - and things you
should be sure NOT to do - which will prevent this kind of
Link popularity is mostly based on the quality of sites you
are linked to. Google pioneered this criteria for assigning
website ranking, and virtually all search engines on the
Internet now use it. There are legitimate ways to go about
increasing your link popularity, but at the same time, you
must be scrupulously careful about which sites you choose
to link to. Google frequently imposes penalties on sites
that have linked to other sites solely for the purpose of
artificially boosting their link popularity. They have
actually labeled these links "bad neighborhoods."
You can raise a toast to the fact that you cannot be
penalized when a bad neighborhood links to your site;
penalty happens only when you are the one sending out the
link to a bad neighborhood. But you must check, and
double-check, all the links that are active on your links
page to make sure you haven't linked to a bad neighborhood.
The first thing to check out is whether or not the pages
you have linked to have been penalized. The most direct way
to do this is to download the Google toolbar at
toolbar.google.com. You will then see that most
pages are given a "Pagerank" which is represented by a
sliding green scale on the Google toolbar.
Do not link to any site that shows no green at all on the
scale. This is especially important when the scale is
completely gray. It is more than likely that these pages
have been penalized. If you are linked to these pages, you
may catch their penalty, and like the flu, it may be
difficult to recover from the infection.
There is no need to be afraid of linking to sites whose
scale shows only a tiny sliver of green on their scale.
These sites have not been penalized, and their links may
grow in value and popularity. However, do make sure that
you closely monitor these kind of links to ascertain that
at some point they do not sustain a penalty once you have
linked up to them from your links page.
Another evil trick that illicit webmasters use to
artificially boost their link popularity is the use of
hidden text. Search engines usually use the words on web
pages as a factor in forming their rankings, which means
that if the text on your page contains your keywords, you
have more of an opportunity to increase your search engine
ranking than a page that does not contain text inclusive of
Some webmasters have gotten around this formula by hiding
their keywords in such a way so that they are invisible to
any visitors to their site. For example, they have used the
keywords but made them the same color as the background
color of the page, such as a plethora of white keywords on
a white background. You cannot see these words with the
human eye - but the eye of search engine spider can spot
them easily! A spider is the program search engines use to
index web pages, and when it sees these invisible words, it
goes back and boosts that page's link ranking.
Webmasters may be brilliant and sometimes devious, but
search engines have figured these tricks out. As soon as a
search engine perceive the use of hidden text - splat! the
page is penalized.
The downside of this is that sometimes the spider is a bit
overzealous and will penalize a page by mistake. For
example, if the background color of your page is gray, and
you have placed gray text inside a black box, the spider
will only take note of the gray text and assume you are
employing hidden text. To avoid any risk of false penalty,
simply direct your webmaster not to assign the same color
to text as the background color of the page - ever!
Another potential problem that can result in a penalty is
called "keyword stuffing." It is important to have your
keywords appear in the text on your page, but sometimes you
can go a little overboard in your enthusiasm to please
those spiders. A search engine uses what is called
"Keyphrase Density" to determine if a site is trying to
artificially boost their ranking. This is the ratio of
keywords to the rest of the words on the page. Search
engines assign a limit to the number of times you can use a
keyword before it decides you have overdone it and
penalizes your site.
This ratio is quite high, so it is difficult to surpass
without sounding as if you are stuttering - unless your
keyword is part of your company name. If this is the case,
it is easy for keyword density to soar. So, if your keyword
is "renters insurance," be sure you don't use this phrase
in every sentence. Carefully edit the text on your site so
that the copy flows naturally and the keyword is not
repeated incessantly. A good rule of thumb is your keyword
should never appear in more than half the sentences on the
The final potential risk factor is known as "cloaking." To
those of you who are diligent Trekkies, this concept should
be easy to understand. For the rest of you?cloaking is when
the server directs a visitor to one page and a search
engine spider to a different page. The page the spider sees
is "cloaked" because it is invisible to regular traffic,
and deliberately set-up to raise the site's search engine
ranking. A cloaked page tries to feed the spider everything
it needs to rocket that page's ranking to the top of the
It is natural that search engines have responded to this
act of deception with extreme enmity, imposing steep
penalties on these sites. The problem on your end is that
sometimes pages are cloaked for legitimate reasons, such as
prevention against the theft of code, often referred to as
"pagejacking." This kind of shielding is unnecessary these
days due to the use of "off page" elements, such as link
popularity, that cannot be stolen.
To be on the safe side, be sure that your webmaster is
aware that absolutely no cloaking is acceptable. Make sure
the webmaster understands that cloaking of any kind will
put your website at great risk.
Just as you must be diligent in increasing your link
popularity and your ranking, you must be equally diligent
to avoid being unfairly penalized. So be sure to monitor
your site closely and avoid any appearance of artificially
boosting your rankings.
Article marketing is a great way to build one way link, see my resource box
topic : Widen Your Web Site with Web Design A search engine is one of the most important tools that help you find information on the web. Search engines are giant sized automated cataloguing and retrieval systems. In SEO Services
Widen Your Web Site with Web Design
A search engine is one of the most important tools that help you find information on the web. Search engines are giant sized automated cataloguing and retrieval systems. In SEO Services Delhi Consultant e-Fuzion you find different typical with having large data bases of web pages and other information have found on the net. Upon specific query by the users these data bases are scanned and the matching results displayed. The utility of search engines in web search lies in the fact that they are the repositories of large amounts of information which can be searched very conveniently using certain key words. This natural language searching and many advanced features now available with search engines. It makes the recipe tantalizingly attractive. Hence it is no wonder that 78% of the users start their search process for any information via a search engine. Before we go any further lets clarify the difference between a search engine and web directory. Search engines as we have learnt are automated soft ware based systems which aid the web search. Directories are generally human beings. Directories are generally human based indexes in which the web sites are visited and catalogued by human beings. In SEO Services Delhi Consultant e-Fuzion the directories web sites are included in the categories and sub categories. These categories or taxonomies are specific to specific directories. Users can search for relevant sites in a directory by neither mining on the subject they are looking for or searching through key words. The most famous commercial directory is Google. There are hundreds of directories available. In SEO Services Delhi Consultant we find many categories search engine, which are not crawler based. They accept money to list your web site. These paid listings search engines will be dealt in greater detail in subsequent section.
topic : How Much Important is the Content of your Website? “Only the content of your website gives you promotional leg to stand on” Everyone wants to make money on the web and so as you. This you can make only if you have a web
How Much Important is the Content of your Website?
“Only the content of your website gives you promotional leg to stand on”
Everyone wants to make money on the web and so as you. This you can make only if you have a web presence and bring customers to your website and turn leads into sales. Your search engine ranking is the key to the amount of visitors, and the success of your website, finally. But… but… but… this is not an easy task. In the age of tough competition it’s difficult to achieve top ranking on the top search engines and for the top keywords.
Its good to a have website highly rich with animated pictures, graphics but if content of your website is not good then its really not worth to have that. Stunning visual design may do a great job of attracting visitors, but, if in the end, the substance isn't there, all your effort was in vain.
Content is the most vital part of your website. No matter how good is the design or how fast your site, people visit for content, and that is what you should be giving them. There are so many sites around which have no real content, or are just plain boring with some animated pictures. Good content keeps not only your visitors interested and give you a good site but it can also help you to promote your website.
What I believe is, for any type of business, a plenty of well-written, informative, related content of your website is a prerequisite to infinite success. The more pages and words you have, the more chance you have or being on the top as a search result. You must have heard about Google, EBay, Yahoo, MSN, etc. Would you say that these sites have stunning designs and visual effects…Not at all!! These sites offer information first i.e. content. See, Google gives you one of the best search results; yahoo provides content, news, products, etc in abundance. You will be astonished by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web.
So how can you get high-quality content on your website? There are many ways to add content to your website:
Writing yourself is the cheapest way of generating the content. But for this you need a good knowledge of your subject to be able to write effectively on it. If you have the skills and time to generate content then this is really the best route to take. You have to focus on your site’s purpose and find a way to balance the information in categories that help communicate your goals.
Hire someone else to Write
If you do not feel confident enough of writing great content yourself, it's better to hire a good writer to do it for you. But before choosing an appropriate copywriter, but he should possess Search Engine Marketing (SEM) or Search Engine Optimization (SEO) copywriting experience. As you have a website which is selling your business, and your main aim is to bring traffic to your website. So a person with an experience of SEM/SEO can only do wonders for your business.
Last but not the least, If you are running a business and want traffic then there must be more value in writing higher quality content than in redesigning your site or updating your technology. Just get your designing out of the way and let your visitors have what they want, information. I'm not trying to detract from visual design, information design or good technology. Each makes a huge difference in the quality of a web site, but the web site doesn't stand a chance without content.
topic : SEO - finding (niche) keywords Finding the most suitable keywords is one of the major factors in SEO (Search Engine Optimization) that can boost the website ratings, determined by a search engine, of your webpage. The keywords
SEO - finding (niche) keywords
Finding the most suitable keywords is one of the major factors in SEO (Search Engine Optimization) that can boost the website ratings, determined by a search engine, of your webpage. The keywords of your website should have a close relation with the content so that it can help the search engine understand what your website is all about. Optimizing the keywords in your website is the best way to attain a good traffic, which is also the key for ranking well in Google as well as in other major search engines. Also study the keywords used by other competitors' websites.
The popularity of your keyword that is, does the users search for your keyword, and the competitiveness are two major factors to be kept in mind while choosing keywords for website. In competitiveness you may have to focus on the research of - is there other websites using your keywords and how many specific and unique keywords do you webpage holds.
There are many specialized tools in SEO that helps in determining the competitiveness and popularity of your keywords. Word tracker tools are available online that helps to track the keywords which are often used by the Internet users. These tools will give you a log report mentioning the priority of each word for searchers. These reports with keywords of log statistics programs display the most frequently typed keywords by the users. The use of such keywords will help them find your website and promote your website for a better ranking. Looking for such keywords using these log statistics program or server logs will give you a clear idea about keywords which in turn help in bringing your website among the top list of websites.
The latest SEO technique, white hat SEO top-left-down method, will help in optimizing the keyword using the most appropriate keywords for your website. The top left down keyword optimization strategy has just two steps for a successful keyword optimization. The first step in this is the keyword selection, which need to be selected by keeping a clear idea about what is your website explains and then research for the priority words used by the customers for searching. Then prepare a list of keywords based on the above studies.
The second step is keyword optimization, where the selected keywords have to be sorted according to priority starting from top left to downwards. The top left keyword in the series will be given more weight by Google and other search engines. Thus sorting the keywords in the descending order of their priority is a good practice in SEO. Moreover, these selected keywords have to be applied to the appropriate pages such as title tag, header tag, and meta tags. The method of stuffing HTML tags with keywords which has no match with the actual content of the website can mislead both the search engines as well as the users. You are also permitted to use the keywords repeatedly, but make sure to avoid spam.
Some of the relevant factors about these keyword used by the search engines are the keyword density, the place where it appears in the body text and tags, and the mode of arrangement of these keywords according to the relation to one another.
Copyright © 2006 Andreas Obermueller
topic : Essential features that make your advertisement successful Since times immemorial, advertisers, salesman and traders have been trying to induce the public to purchase their products. They tried to write convincing and inspiring
Essential features that make your advertisement successful
Since times immemorial, advertisers, salesman and traders have been trying to induce the public to purchase their products. They tried to write convincing and inspiring texts, to advertise their companies and promote themselves as true, reliable professionals. Advertisement market has been developed and established in order to satisfy the desires of promotion.In today’s highly competitive world few of the companies would be able to survive without advertisement. That was certainly true in the past and that is true today, with small rider- it is not enough just to advertise your company in the offline mass media. Every company, whether it is large or small, should advertise itself online as well, for starters internet advertisement, with its instant access, represents one of the best means of communication with their potential customers.
Attentive, attracting and compelling texts are indispensable elements of online advertisement; they should compel the readers to take some actions. However, they should attract the attention of not only readers but major search engines as well. Unless your site has high rankings among search engines, it is not used for full potential. In order to gain their attention your text should be Search Engines Optimized. Search Engines Optimization or SEO copywriting is a process by which the text on your web site is read both by your readers and major search engines such as Google, Yahoo and others.
Remember your readers find and discover your site by the search terms they put into search engines box that is why it is necessary to have keywords rich content on the web site. Besides, the content all other elements of your text (such as headlines and description can be optimized as well). Usually several hundreds with one or two words, as the search words, might be enough to get SEO optimized copy. This method allows maintaining high search engine rankings, whereas other methods are less predictable. There are several special search optimization techniques, which allow your site to communicate directly with your visitors. If these techniques are performed correctly your web site will get high rankings within the shortest period of time. However, in order most effective SEO process is performed in conjunction with marketing research in order to make sure that new search optimized texts target those individuals who are really interested in the products and services that you provide.
topic : Basic Search Engine Optmization Search engine optimization is not as difficult the way many people make it out to be. It seems mysterious, but let me reveal how this simple thing can be done without a line of code, without
Basic Search Engine Optmization
Search engine optimization is not as difficult the way many people make it out to be. It seems mysterious, but let me reveal how this simple thing can be done without a line of code, without breaking any law, and still generate a ton of extra traffic to your site.
Basically, search engine optimization is about getting higher rankings. But that's beside the point. That's the end result of what you DO that actually gets you those rankings. In Singapore SEO trainings are hardly seen but I often do it for my clients on a private basis.
There are basically 5 things you need to do in order to accomplish better search engine rankings, even if you are complete novice at it. I call these the 5 Pillars of search engine optimization.
Pillar #1 - Multiple Backlinks
Create as many links back to your site as possible. How? You can use submission software that post to multiple websites all at the same time. I prefer to use those that are a little more reputable and I do not spam, especially blogs. Backlinks can come easily, but you will need to do it properly to prevent the backlack. The easiest way to do it is to collect a list of places where you can submit to. I have a directory listing of ping servers that you can find at StuartFreeTools.com. That should get you started. The rest need to be Googled as "submit your url" or "submit your article". The more backlinks, the better.
Pillar #2 - Frequency
Even if you are building backlinks, you need to have a regular frequency. If possible, every day, if not every other day. You need to be consistent in your efforts to build backlinks. Now, this may be tedious, but it probably won't take you more than an hour a day to maintain this. You don't have to write articles at all. You only need a robot that works 24/7 for you. I've got some recommendations that I've put up on my blog at InternetMarketingSingapore.com/blog and you can see how in Singapore, SEO elements are just as easily implemented by me compared with experts who have many years of experience.
Pillar #3 - Multiple Hosting Accounts
I recommend this because search engines look at IP addresses. with multiple hosting accounts, you get better inbound links from your own site. If you're smart, you'll start creating a whole ton of these to boost your own link popularity from other sites.
Pillar #4 - Important Sites
If you haven't already, Brad Callen's SEO Elite has a great way of better optimizing high PageRank links. PageRank is Google's way of tracking how important you are. For SEO purposes, around PR 2 or 3 should be sufficient for your needs. Get backlinks from these sites.
Pillar #5 - Onpage structure
Your onpage structure is very important. If a search engine is visiting you, it won't spend an hour online. It will be done in a matter of seconds, so you really ought to see how far you can go with this. Ensure you have proper meta titles, utilizing H1 and H2 tags effectively, and of course, anchor text within your site. Make sure you have links into your web page on the first index page of your site. I highly recommend you use blogs for such an endeavor because most of these are already optimized for you. Remember - you are always optimizing for keywords, so those MUST appear on your page for search engines to find you.
Here are the three things you must do.
First, make regular attempts to create backlinks (not reciprocal links) with other sites. Leave genuine comments on blogs, post into classified directories, submit your articles to various sites, whatever it takes. Do this as regularly as possible.
Second, ensure you have solid content. People will want to link to you because your content is good. So I recommend that you either write your own or ask someone to build it for you at one of the freelancer sites like elance.com.
Third, maintain consistency in what you do. 1 a day for 100 days is very different from 100 a day posts on your website. Beware because search engines treat the latter as spamdexing.
SEO doesn't take forever, but it requires a wee bit of patience. The Singapore SEO market, for instance, is pretty easy to dominate. But that's because you have niche keywords that you are optimizing for with very little competition. In other markets, it's not like the Singapore SEO market because you've got very competitive phrases, and that might take a bit longer. Whatever the case, consistency wins out in the end, so start right now!
topic : Thematic Website Optimization - Surpass Your Page Rank Limitation And Acquire Top SERP Groundbreaking "Thematic Website Optimization Technique" will elude Google page ranking criteria on search engine organic search algorithm.
Thematic Website Optimization - Surpass Your Page Rank Limitation And Acquire Top SERP
Groundbreaking "Thematic Website Optimization Technique" will elude Google page ranking criteria on search engine organic search algorithm. Wait no longer to get your website rank high in major search engines. Get the ultimate top SERP for your keywords
Conventional website optimization techniques have not been effective in surpassing page ranking limitation that prevents low page ranking sites to get better SERP even for low volume keywords. Thematic Search Optimization was introduced by Frederrick Abrugart, director of Search Marketing Sales Ltd, a certified SEO firm based in Australia.
Thematic optimization is a unique search engine optimization technique that uses the combination of keyword analysis with linguistic theme approach; organic optimization with keyword-link strategy. This cutting-edge website optimization will optimize a website inside-out giving search engine robots extremely strong signal of keyword relevance hence giving the best search engine result placement.
Linguistic theme approach is the method to create keyword listings that self-support with each other hence giving an overview of keyword theme on a particular URL. Conventional keyword analysis tends to create keyword listings based only on search volume. Keyword-linking process refers to the application of keyword theme and "site framework" optimization to develop a keyword-rich and keyword-linking relevance signal to search engine bots when the URL or domain is crawled. Thematic optimization will produce a fully optimized URL irregardless whether the search engine bots crawl the page from top-bottom or top link depth to deepest link depth. Sites optimized using thematic optimization technique will deliver best highest SERP. PERIOD.
As Frederrick pointed out, "Thematic optimization will allow sites of lower page rank to get the better of higher page ranking sites for a given keyword. Inbound links still play a critical factor in deciding a website SERP for a given keyword. However, thematic optimization will out-stretch and outdo a website current page ranking potential giving its highest organic search result possible".