Last seen: Thu 18 Jun, 2020 India
topic : Personal Blogging, Documentary, and History When it comes to personal blogging, documentary is the default genre. There are plenty of blogs that serve other functions, but many blogs are primarily catalogues of the life
Personal Blogging, Documentary, and History
When it comes to personal blogging, documentary is
the default genre. There are plenty of blogs that serve
other functions, but many blogs are primarily catalogues
of the life experiences of their author. Although there
are quite a few blogs that focus on collecting poetry and
other forms of creative writing, the vast majority of
personal blogs are in some sense documentaries.
For many years, the act of making a documentary was
meant to be an objective act of reporting the sights and
sounds that the filmmaker, writer, or photographer
encountered. However, in contemporary times there has
been a movement towards embracing the subjectivity
inherent in the documentary form. This means that
modern documentaries often reflect the distinctive
voice and sensibility of their creator, and the fact that
todays documentaries often revolve around personality
blurs the lines between documentary and memoir. Blogs
rest somewhere between these two genres, muddying
the distinctions even further. Personal blogging,
documentary, and memoir are now irrevocably
intertwined, for better or for worse.
Although few bloggers think of themselves as making
documentaries in any formal sense, every time
somebody sits down in front of a computer and types up
a record of their day, they are documenting their own
historical moment. The things that we take for granted
about our daily lives, like the way that we use specific
modes of transportation, or the kinds of products that
we buy, often seem quite fascinating to people who live
in circumstances different from ours, and it is this kind
of fascination that is at the heart of many documentary
projects. When people think about blogging,
documentary is not very likely to be the first adjective
that crosses their minds, but a few decades down the
road it is very likely that todays blogs will be seen
primarily as very subjective documentaries of our era.
The people of tomorrow will almost certainly look to
the blogs of today for insight into our historical
When it comes to blogging, documentary may not be
the aim of most people who spend their time posting
their thoughts and ideas on the internet. In some ways,
the documentary aspect of blogging is more of a side
effect than a primary goal. However, the fact that so
many people are interested in publishing these public
online diaries shows that personal blogs are about more
than just rumination. The fact that bloggers are so
stimulated by and interested in sharing their ideas with
each other reinforces the idea that personal blogs are, in
some ways, documentaries meant for public
consumption. Documentaries appeal to people who are
curious about other ways of life, and many people who
regularly read others personal blogs are looking for this
same kind of new perspective.
(Word count 462)
topic : Grow Your Awareness with SEO In the online market search engine optimization process create an extra skill. Those people are aware about online market they can easily know the searching process. It’s a technological
Grow Your Awareness with SEO
In the online market search engine optimization process create an extra skill. Those people are aware about online market they can easily know the searching process. It’s a technological term. For getting the knowledge of searching process the person only needs the common sense and basic knowledge. There is not a particular rule you find for getting the higher rank for it you only need the search engine out comes. In searching each one is only depends on the tools utilization and optimization. And it is a better process for competitors. In searching process you can find several beliefs and myths which are exiting plus related with the search engine optimization process. A number of people beliefs that search engines work totally depend on different algorithms. So while working the searching process furious with different algorithms. In the same way algorithm searches different points, different views and after that selects any key thing. But comparing with different process it is truly not a valuable process. The algorithms of search engine process just make little bit of change by time. They are not found equal but for the success when algorithm really helps you that time only this process brings pleasure in some ones mind. In searching process the most important thing is the content; when SEO started its work it morally focus on the content. If the content is wrong then the search engine rejects it and normally the content varnish. And visitors only like the fresh and unique contents and these are only selected by the searching process. An effective copy which is written for the web site if it contains genuine contents and its site is more presumable and gets higher ranking and the search engine provides it a higher ranking. SEO Delhi company e-fuzion provides the best results on searching the content. In the whole India this organization makes good reputation for getting the good result.
SEO Delhi company e-fuzion the web sites get extra technological support by which a web site can easily reach at the peak result. For more interesting SEO Delhi company e-fuzion adds different technology in online business. Like the search engine marketing and pay per click process. In searching process the web site not only get more traffic, it also get more revenue. For the more result SEO Delhi company e-fuzion gates more interest in technology which brings name and good fame for the web site.
topic : Learning SEO Search engine optimisation is the latest industry to hit the news, and is a rapidly growing sector. In depth knowledge in this area opens the door to you either sourcing out your skills to business in order
Search engine optimisation is the latest industry to hit the news, and is a rapidly growing sector. In depth knowledge in this area opens the door to you either sourcing out your skills to business in order to help them increase their online presence, or using them to promote your own website. Thankfully this sometimes complicated process has become a lot easier to master due to a variety of SEO Cources and information becoming available to the general public.
One such way to gain this information is through various e-books which are available all over the internet if you have the time to look for them. A quick search for seo e-books on Google will bring a large number of results, and many are distributed free of cost. The best bet is to download every one you can find and have a read through them all. Once you gain a general understanding of SEO and its various methods you can then make a more qualified decision as to whether you need to make purchases of e-books for more information or if you think you have the handle of it already. This is most definitely the place to start though as it is a low cost way of getting a feel for the industry.
Once you've read through the available literature you'll want to get started on actually promoting your website and moving up the rankings. The e-books will explain the various methods required to achieve better rankings, through link building and other methods. All these things can be done by hand although it will become very time consuming and tedious, if you wish to build enough links to rank well for profitable keyword terms. Therefore many internet marketers turn to SEO software to automate the process and give them more time to work on the content of their site rather than promotion. These software programs can automatically email link requests, check your back links, find out which keywords will work best for you and every other task connected to SEO. There are many different programs out there to help you optimize and promote your website and most of them offer a free trial. Therefore it’s not hard to just look around downloading the different trial programs and testing them out until you find one you like. It must be said though that a good SEO program is a must if you want to streamline your online promotion as it will cut through the grunt work, leaving you more time to use your mind creatively to build better websites and plumb new markets.
Ok you have been shown the do it yourself alternatives to taking an SEO course, and the best ways to learn SEO at your own pace. If you still want to take an SEO course, and there are many reasons to do so, such as if it was required by your place of employment or you want to have a certificate to show potential employers, then there are some good courses out there. Your typical SEO course should be up to date with current algorithm theories and make sure you get a solid guarantee so if the course doesn’t live up to expectations you won't be out of pocket. Most SEO Cources out there are far more expensive than just getting an e-book and some software and learning for yourself, which many consider to be the best option. So it might be an idea to do a smaller course first and see if you enjoy learning that way before shelling out for the major courses. It is hoped that you find something suitable to your situation as there is a wealth of choice out there.
This has been up until now a general outline of all the different ways you can become competent in search engine optimisation and be able to handle your internet marketing yourself. Now there will be a summary of what to do if you find it hard to get a handle on the techniques involved, or if you just find it plain boring and would rather spend your time doing something else.
Out Sourcing - Depending on the keyword you have decided to optimise for, it could be extremely easy or extremely difficult to achieve high rankings. For a non-competitive keyword, relatively few back links and optimisation factors will be needed and you will probably find it quite easy to manage a successful SEO campaign all by yourself. However for the more competitive keywords, which are often the most profitable ones, ranking high will be very difficult. For the more competitive keywords, one may need to consider outside help to build your pages search engine ranking and traffic. There are a few different options to consider here, such as purchasing the SEO services of an experience practitioner, or purchasing targeted traffic for your websites niche. Moreover there are many other forms of advertising on the internet available for you to try out, as long as you’re willing to put in the effort to find them. We will go through the various options available to you to increase the traffic to your website.
SEO Companies - If you find that either SEO is too technical for you, or your efforts have not born any fruit then it may be time to consider handing it over to a professional search engine optimisation firm. There are many different companies out there working with a lot of websites to achieve better rankings for their customers and you can definitely benefit from their resources. They achieve better rankings for your website through the same techniques you could implement yourself, but at greater efficiency and with far less time invested on your part. There are many companies offering these services and some are farm more successful than others. It is an absolute necessity that any company you choose to purchase SEO services from offers a full money back guarantee, if they don't offer it then do not go near them. Sadly there are no free options in this category, as no one will do SEO work on your website for free as it is just too time consuming to do even to build up company image.
Targeted Traffic - Another option available to internet promoters who have not found success with search engine optimisation would be to purchase targeted traffic. This is when a company who owns a large amount of expired domains sends the traffic to your website for a fee. Depending on the quality of the traffic this can be very lucrative but this is one area which contains far more rip off merchants than honest ones. Often times you will buy a traffic package and the company will send your site X amount of bot hits which will mean your site will register a lot of visits but as none of them are actual people you will obviously receive no sales or revenue of any kind. The upside of this all is that targeted traffic is an instant solution to visitor numbers, and the relatively low cost ( - for 5k to 10k visitors) it is not a huge outlay to experiment with a few companies and see which ones work for you. One traffic seller we most definitely do not recommend is one called BuyExpiredDomains.com. They have very attractive prices, and so we took a test run of 5000 visitors. On one of our websites known to convert visitors to sales, not one of those 5000 visitors made a purchase. So it makes you wonder whether any real human visitors were delivered to our site. As stated earlier though, the cost to test a company’s traffic is so small that it won't hurt the bank if you do encounter a few duds. The thing about this kind of traffic is it’s never going to be as targeted as regular search engine traffic so you won't be able to convert at 1/110 like you would normally. You might get one sale for every 500 or so visitors they send you, but that can still turn profitable depending on the items you sell.
Traffic Exchanges - As we all know, a budget is a very important thing when starting a business or trying to turn a profit. A free method of generating more traffic would obviously be a godsend to most websites out there. So it’s quite a good thing that these kinds of programs exist and are proving quite successful. Traffic exchange networks work by either you viewing ads and in doing so earning your own ads some viewing time on their networks, or getting a visitor to your site for every one sent to another site in the network. Both methods can work very well if implemented correctly and are great sources of free traffic. Though it sounds too simple this method has been working for many people for a long time. It’s also a great way to test out new products as the audience is there waiting for you. Many traffic exchanges work free of charge so you have nothing to lose by testing them out.
Purchasing Ad Space - When considering purchasing ad space, so many people jump straight onto Google Adwords and start shelling out money. The fact of the matter is paying per click will always be a low margin game, meaning you have a great chance of making nothing at all or even losing money. Moreover Google’s cost per click does seem to be a little extreme at times, though that is probably because so many people advertise there that it drives the price into orbit. A better option is to purchase adverts which will be displayed for a set period of time regardless of the amount of people who click on them. As long as the price is right this can be a very profitable way of going about your internet promotion. Buying advertising space based on the length of time your ad will be displayed is by far the best method for a new business, and search engines such as ExactSeek supply exactly this. Just Google ExactSeek and check out their paid inclusion program, which is a far better option than most pay per click programs.
The above methods can all be invaluable when trying to increase your online presence and the profitability of your web business. When starting out it is often very hard to catch up to the rest of the pack with all the technical things SEO involves. Therefore outsourcing your internet marketing can be a great way of getting more revenue out of your website without having to put in the man hours learning the technical side of all the methods involved. Good luck in your internet promotion campaign.
topic : Develop Website Reflection with SEO Delhi In SEO Delhi you find both on page and off page SEO. On SEO Delhi you present your actual web site by adjusting your html tags and your website content. These include your title,
Develop Website Reflection with SEO Delhi
In SEO Delhi you find both on page and off page SEO. On SEO Delhi you present your actual web site by adjusting your html tags and your website content. These include your title, l description and key word tags. You want these to include your keyword or key phrases. It also includes the content in your words. Anchor text is the readable text on your website that is clickable and takes the visitor to another web page or location. Use your key words here to make your site relevant. Don’t over do any of these techniques are you could be accused spamming. May be not directly but you will suffer in your rankings. Off site SEO is over looked often but is just as important if not more. This includes anything not on your site that may improve your rankings in the Search Engines. This is mainly links back to your website, but also could be how many visitors you received, how long they stay and what links they click. You can control in some what by SEO Delhi. The best links that you can get to your site are one way links. These are sites that link to you but you do not link back. Use SEO Delhi and be creative. Search Engine Optimization for any site doesn’t create magic. It is a slow and gradual process with lot of research and implementation. So if you are hiring any search engine optimization expert then have the trust factor. They have experience and they know what’s best for your sight. So with clear communication and approach give them the space to show results. For getting more information always visit SEO Delhi. Being a search engine optimizer its hard to believe that many companies are ready to invest good amount of money for SEO of there site. But when the recommendation for any change on site comes they don’t agree for it or in simple words they dint let there search engine optimizer ti do their job.
topic : One of the Most Cost-Effective SEO Programs As we all know, SE optimization is one of the most important factors in getting a website true traffic. If this is done correctly and ethically, then your website will see a dramatic
One of the Most Cost-Effective SEO Programs
As we all know, SE optimization is one of the most important factors in getting a website true traffic. If this is done correctly and ethically, then your website will see a dramatic increase in traffic and an explosion in sales. If you don't understand how to do SE optimization then you usually have to pay a good amount of money for marketing firms to get you to the top of search engines like Google and Yahoo. Here is the downfall of this path, Most marketing firms can never guarantee you a top ten placement on any search engine or even placement at all. This is where my point is going to put into place.
I have found and also implemented a program that will help you do SEO without any prior knowledge of the process. This program is called Internet Business Promoter 8.0 and is one of the premier programs for any skill level. This program allows you to learn what you need to do with your site in comparison to the top ten sites on any search engine related to your keyword choice. This allows you to optimize any keyword that you have to gain optimal exposure. This program gives you the tools to build link popularity with a few clicks of the mouse and it is done in an ethical way so you will not have to worry about spamming, which can lead to your site being banned from search engines.
You can download a free demo of this software at the site and try it out for yourself. You will save yourself time and money just paying for the software and eventually will learn all there is to know about SE Optimization. Some of the features of the program include website submission, directory submission, HTML analyzer, search engine rank checker, top 10 optimization reports, link popularity tool and the list goes on. Try this program out for yourself and give your site what it needs to be a contender on the major search engines. You will be happy that you know how to do this and even happier saving money.
topic : The role of the robots.txt file to improve site ranking! Not many web master take the time to use a robots.txt file for their website. For search engine spiders that use the robots.txt to see what directories to search through,
The role of the robots.txt file to improve site ranking!
Not many web master take the time to use a robots.txt file for their website. For search engine spiders that use the robots.txt to see what directories to search through, the robots.txt file can be very helpful in keeping the spiders indexing your actual pages and not other information, such as looking through your stats!
The robots.txt file is useful in keeping your spiders from accessing parts folders and files in your hosting directory that are totally unrelated to your actual web site content. You can choose to have the spiders kept out of areas that contain programming that search engines cannot parse properly, and to keep them out of the web stats portion of your site.
Many search engines cannot view dynamically generated content properly, mainly created by programming languages, such as PHP or ASP. If you have an online store programmed in your hosting account, and it is in a seperate directory, you would be wise to block out the spiders from this directory so it only finds relevant information.
The robots.txt file should be placed in the directory where your main files for your hosting are located. So you would be advised to create a blank text file, and save it as robots.txt, and then upload it to your web hosting to the same directory your index.htm file is located.
Here is examples of the use of the robots.txt file:
To block out a directory in a robots.txt file, such as a subdirectory for your online store called /store/ you would do the following: Disallow: /store/
Another example to block out your stats directory: Disallow: /stats/
You may also want to disallow individual files that you do not want searched by the search engines. For example you dont want search.php to be parsed by the Search Engines. To do this you type in the following on its own line:
Following the rules outlined and creating the robots.txt file, you will keep search engine spiders out of unwanted files and directories, and letting them go through the important files to see what your web site is all about!
topic : Blogging For Business Owners If you run a small company, you may find that the world of blogging for business owners is a world that you want to be a part of. Blogging is a great way to get the word out to consumers about
Blogging For Business Owners
If you run a small company, you may find that the world
of blogging for business owners is a world that you
want to be a part of. Blogging is a great way to get the
word out to consumers about your product or service,
and it can even be useful for inspiring employee loyalty
and helping you keep your workers at peak morale. If
you are looking for a way to take your business to the
next level, consider what starting a blog might be able
to do for you.
Blogging for business owners has a lot in common with
all other types of blogging, but it has its own unique
pitfalls and strengths. The key to having a successful
blog as a business owner is keeping your goals clear
and concrete at every step of your blogging adventure. It
can be all to easy to get sidetracked, especially if you
are just learning about the exciting possibilities of
blogging technology, but if you want your blog to
succeed you need to stay focused. Write up a plan for
how often you will update, how you will promote your
blog and retain readers, whether you will feature
photographs or video, and other aspects of your blog,
and then stick to it with the same kind of determination
that you used when you built your company.
(Word count 230)
topic : Top Five Tips for Successful Link Building Good search engine optimizers (SEO´s) understand the importance of building a network of incoming links to their page in order to improve ranking results in the major search engines,
Top Five Tips for Successful Link Building
Good search engine optimizers (SEO´s) understand the importance of building a network of incoming links to their page in order to improve ranking results in the major search engines, but in their scuffle to push their web pages to the top, some of them are forgetting the old adage “work smarter, not harder” and they end up wasting countless hours getting links that do little - if anything at all – to help.
Here are five shortcuts that will help anyone engaged in a link building campaign to get better results, faster.
1) Remember The “Link Building Exponential”
Google has many ways of telling when a webmaster is creating an artificial network of links to a page, but savvy SEO´s will avoid trouble by considering the “link building exponential”. This is a measurement based on the premise that incoming links to a page should increase more or less at the same rate as the popularity of the page. In other words, adding too many links too fast to a page that does not seem to merit them blow-up in your face. Avoid this setback by taking your time and get quality links.
2) Get Links From Pages That Are Closely Related To Your Own
My experience has shown me that some of the most valuable links you can possibly get are from web pages that use not only the same key words that you do, but which have links from the same pages that link to you. Get links from these “perfectly related” pages and the effect on your rankings will seem almost magical.
3) Identify Directories That Are Relevant To The Content Of Your Page
There must be tens of thousands of directories on the web and that number will only continue to grow. Some SEO´s waste their time by registering their web page in any directory that will accept the listing, but I have found that it is worth spending the extra time to register the directories that have a direct relationship to the web page I am trying to place. I do not get as many links, but the links I do get have a much stronger effect on my rankings.
Finding the directories that are a good fit for the page you want to place is easy if you use two of Google´s operators: INURL and INTITLE.
Say, for example, that you are trying to position a web site dedicated to graphic design, logically you would want to find all the directories that have a “Graphic Design” category and see them ordered by relevancy:
INURL: “phrase” – returns all of the pages that contain “phrase” within its URL.
The search in Google would be:
INURL: “web design” + “add url”, or, INURL: “web design” “add url”, or, INURL: “web design” + “add your site”
Another option to find directories relevant to your web page is to use the operator “INTITLE” which shows all the pages that have the keywords in the title.
In this case the search would be:
INTITLE. “phrase” , which returns all the pages that contain “phrase” in its title.
The search in Google would be:
INTITLE: “directory” + web design
These simple steps can save countless hours in finding the right directories, and the links you can build from these focused sources will give your page more weight.
4) Position For Certain Regions Or Countries
Google determines the location of a page by the extension of its domain (ex. .uk, .es, .com.ar, etc). In the case that the domain has a generic suffix, (such as .com, .biz, .net, .org, etc.), Google will assume that the country of origin is the same as the country where the page is being hosted.
Depending on the content of the page I am working on, I will sometimes want to position the page in international AND country specific search engines. If this sounds like a strategy that would help you, simply concentrate your efforts on obtaining links from pages and directories which, in the eyes of Google, “reside” in the country you want to target.
5) Vary Your Anchor Text
Too many SEO´s use only their main keywords in the anchor text that links to their page. I have found this to be bad practice, since search engines interpret these links to be “unnatural” when they find too many of them.
Get around this by switching the order of the key words in your anchor text to create new variations. For example, say you want to build links to a web page that specializes in link building, your anchor texts could read: “link building service”; “cheap link building”; “effective link building”, or “link building company”. Get 500 links using these four different descriptors, and you will get more than twice the effect as 1000 links using only “link building”. This strategy has worked for me, and it should work for you, too.
topic : Search Engine Optimization Starts With The Competition Analyzing your competition is a good place to start when optimizing your web site for search engine placement. SEO or search engine optimization is about topping your
Search Engine Optimization Starts With The Competition
Analyzing your competition is a good place to start when optimizing your web site for search engine placement. SEO or search engine optimization is about topping your competition. By looking first at web sites that rank high for your key word phrases you will have an understanding of the time and cost involved to have high rankings in the search engines. If you are going after a competitive keyword phrase the amount of time involved will dramatically increase.
When analyzing the competition, search for your keyword phrase or phrases in Google, Yahoo, and MSN. Look at the top sites and especially look at the sites that rank high in all three of the major search engines. You now have a list of competitor web sites; these are your targets to pick off one by one.
Check your competitors’ backlinks or links to them from other web sites; this is going to be the best indicator of how much effort you are going to have to put into your search engine optimization project. You can check backlinks in Google and MSN by typing link:www.yourdomain.com. In Yahoo you would type link:http://www.yourdomain.com. Yahoo also has a special command that will show you all the links to an entire web site. This can be done by typing linkdomain:www.yourdomain.com. Now you can see all the links to the home page and sub-pages in a web site. The linkdomain command is the most helpful when evaluating links. Be sure to check links in all three major search engines so you do not miss anything. Also check backlinks on competitors sub-pages. You will not need as many deep links but this can make a big difference when trying to get a keyword to rank on a sub page.
When evaluating your competitors’ links, keep in mind that this can be a link source for your web site. See if the web sites linking to your competitors accept web site link submissions. When submitting to other sites use your keyword phrase for your anchor text when ever possible.
Using the Google toolbar can be helpful too when evaluating links. Google assigns each page a page rank score based on a 1 to 10 scale with 10 being the highest. Do not solely look at a page’s page rank score; it is better that the page be on topic rather than an irrelevant topic and a high score.
Next look at the competitors’ title tags; are they using keywords in the tag? Be sure to check the keywords tag and description tag - I always find good keywords this way. There are some great free SEO tools on the internet that will automate these processes. Just do a search for free SEO tools and you will have a lot of tools with different and unique features for your needs.
Links are very important but if you are smart you will not need as many to beat out the competition. Build your inbound links slow and steady, and from a variety of sources. Make sure to use your keyword phases in your anchor text and vary the text for some of the links. This will appear natural to the search engines and should help you to avoid over optimization or spam penalties. If you are trying to acquire one hundred inbound links to your web site, space your acquisitions out over a three month period or longer. One hundred backlinks appearing all at once looks very unnatural especially if you do not keep building backlinks at that rate. Make sure you have well written relevant content. When optimizing your web site stay with in all search engine guidelines. The guidelines will give you a good idea of what and what not to do for you web site to rank well in the search engines. You do not want all your hard work to go to waste because of an over aggressive tactic or simple mistake that is outside of the search engine guidelines.
topic : Link Building Tips Link building is an extremely important part of any online marketing campaign. Since page rankings with the major search engines are influenced by the number, as well as the quality of links that direct
Link Building Tips
Link building is an extremely important part of any online marketing campaign. Since page rankings with the major search engines are influenced by the number, as well as the quality of links that direct traffic to your website, knowing how to formulate and execute a link building campaign is imperative.
The first step in any link building campaign should be to make sure that links exist on sites that you already do business with. It is usually simple to get links in such places, and they will more than likely remain there for quite an extensive amount of time. When starting out, make sure to have links in the following places:
• Vendors and suppliers websites.
• Trade associations.
• The Chamber of Commerce.
• Friends’ websites.
• Customers’ websites.
• Trade groups and associations websites.
Once your links have been placed with the aforementioned sites, there are numerous other steps that can be taken to efficiently build links.
Directories and Verticals
If you are serious about your website, you will definitely want to have it listed in all of the major directories, and if your website is industry specific, being listed with an appropriate vertical that services your industry will be extremely valuable. Major directories to be listed in include:
Some of these major directories charge a fee, while some are free of charge, but do take longer to list your link. If you need to find out if your industry is serviced by a vertical, a quick search on the Internet will provide you with the answer.
How to Obtain Links
There are a variety of places, as well as ways in which to obtain links. There always seems to be a difference of opinion among webmasters as to what works and what doesn’t work when it comes to link building. You will need to examine your specific needs, as well as what kind success you hope to have with your website in order to determine what will work for you. Some of the ways to obtain links are as follows:
• Unique Content-Having unique content on your site may draw webmasters who place a link to your site on theirs. This is often referred to as a “natural link.”
• Reciprocal Links-This is simple, you trade links with another website. This is usually only beneficial if both websites are targeting the same market, but are not in competition with one another. This is commonly referred to as “link trading.”
• Writing Articles-Getting articles published online that you write is a great way to build links, as it affords you the opportunity to place a link to your site within the text of the article. Hence, the more articles you write and get published, the more links you will be gaining.
• Message Boards and Blogs- Adding a link within the signature line of posts that you make to message boards and blogs is a good way to get free advertising and build links. However, be sure to only post on high quality sites, and only on those sites that pertain to the essence of your own websites’ content.
Another way to find places for your links is to simply search for them! There are virtually thousands of sites that will allow you to place a link for free, or for a very nominal charge. To find these sites, use any major search engine and type in any of the following search phrases:
• “submit a site”
• “submit your site”
• “submit a URL”
• “submit your URL”
• “list a site”
• “add a site”
• “add your site”
• “add a link”
• “add your link”
You will discover many different sites where you can add your link. Do a bit of research, and make sure that you are placing links on quality websites that are offer relevant, authoritative information.
Since there are so many different ways to build links, you are sure to find a way that works great for you, and that will raise the ranking of your website. Remember that it is the quality of links, and not necessarily the quantity of links that is important.
topic : A Better Rhythm For Website Particularly in Delhi you find limited advance SEO services. But SEO service Delhi offers a pool of services to support your target customer. SEO may take time but it is certainly effective to
A Better Rhythm For Website
Particularly in Delhi you find limited advance SEO services. But SEO service Delhi offers a pool of services to support your target customer. SEO may take time but it is certainly effective to make you earn a lot, Gain popu1arity and be ahead with all of your competitors. Take a look briefly at the services mentioned below for better understanding. On line SEO Services Delhi, is helping you to increase your rankings and traffic on the search engine so that your target increasing in many project like outsourcing, Search Engine Optimization Company in Delhi is increases on a large amount. These agencies offer a pool of services to support your website and to help you get business leads. Trustworthy and cost-effective, SEO Services Delhi, Companies are certain planned strategic steps, helps to increase best passage to the websites. Good SEO Services Delhi can aid to thriving online business and help you to accomplish your visibility.
In SEO services you find entire lay out of your web page-right from the content to the design. The content is also written by the SEO Company. A proper key word destiny is maintained in the content of the page so that it is accepted by the search engine. Use of too many key words may lead your website being rejected by the search engine. The web designer will place the graphics and the content to make good-looking and routing friendly. A SEO services Delhi helps you to increase your visibility on net.
topic : Web Development – What Is SEO? Search engine optimization, or SEO, is the act of altering or optimizing your website and it’s content in order that search engines deem it to be relevant and useful to certain topics. You
Web Development – What Is SEO?
Search engine optimization, or SEO, is the act of altering or optimizing your website and it’s content in order that search engines deem it to be relevant and useful to certain topics. You are able to select the most appropriate topics through the use of certain keywords in your website.
When surfers conduct searches on search engines they are presented with a list of results for that search term. These results are called Search Engine Results Pages (SERPs) and generally speaking, the websites that appear at the top of the SERPs will receive plenty of traffic to their websites from searchers.
In order to determine your position on the SERPs, search engines use their own algorithms. While nobody knows for absolute certain what these algorithms are it is widely accepted that your website needs to be easy to navigate, popular and relevant.
Easy navigation means that your site should have text links to each of its pages. If you use a flash menu system then you should include a sitemap in order that search engines and visitors can quickly and easily find their way around the whole of your website.
In order to make your website appear popular you need to get links to your site. While search engines would rather these links were generated because visitors to your site genuinely found your content useful, it is commonplace to undertake a reciprocal link campaign or generate inbound links. Reciprocal links mean a website links to you in exchange for a link to their own site.
Relevance is judged by your content. By including the keywords you place in the metatags of your site throughout the body of your content and in certain places within your site you are indicating to the search engines that your website contains relevant information.
By combining these factors you can effectively convince search engines that you deserve to be near the top of their SERPs. However, this can take time and a lot of effort if you don’t fully understand what you are doing.
topic : Low Cost SEO Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing
Low Cost SEO
Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.
But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. A really good resource is available at www.seosuperb.com where you will find over 900 pages of tips, advice and information. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.
1. Link exchanges
One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.
2. Write or acquire key word rich articles
Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It's either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author's byline in tact. Just don't stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not. In my opinion, this method is the best way to advertise and promote you web site.
3. Catchy Domain Name
What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.
4. Organize your site navigation
Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.
Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.
topic : The ABC's of SEO Keyword content articles, boy oh boy are they the latest rage on the Internet! Have keywords got you spinning? Stop flailing around for a minute and pay attention, keywords are really not the big idea and
The ABC's of SEO
Keyword content articles, boy oh boy are they the latest rage on the Internet! Have keywords got you spinning? Stop flailing around for a minute and pay attention, keywords are really not the big idea and as soon as you learn that, you'll be on your way to the top of the search engine. If you're ready to leave your competition to eat dust, read on.
While we're on the subject of SEO, it's really kind of hard not to elaborate on domain names first. Let's say that the name of your site is Cow Doodle, just an example. Should your site be cowdoodle.com or cow-doodle.com? There's really a lot of debate about which would be best to use. Consider the hyphen because it may be easier for the bots to read, there's really no evidence that supports this and you should use your own discretion but that's my personal preference.
Having said that, let's move on to the important topic and that's keywords. Keywords are what people use to find you, when they type in a phrase like "western boots", if you sell western boots or have any type of business relating to western boots then that means you want that person to find you. If it's western boots potential clients are typing in to find you, then that should be your keywords to begin with. If your business has fifty different pages, that feature fifty different items then doesn't it makes sense to dedicate your efforts unique to each page? Each page should be keyword rich keeping your products and searched terms in mind.
If your products are made by G.E., it's best not to let the term "G.E." overcast your pages and put a damper on your products. The best way to find out what the best keywords would be for your site would be to put yourself in the shoes of your potential clients. Ask yourself a question.
If you were a potential client looking for a product you have, what kind of phrase would you look for to find it? Answer that question and get other people to answer it too. It doesn't have to be a product; it can be services that you provide or anything for that matter.
After you settle the keyword debate, think about keyword density.
Keyword density is really a percentage. Let's say you have 100 words, and your keywords are mentioned 5 times throughout your content article, then you have 5% keyword density in that content article. That's seems simple enough right?
It really is but the mistake that most people make is going overboard with keywords. I think you know what I mean, just take a look below at this example to see what happens when someone goes overboard.
The norm would be:
Mary had a little lamb, his fleece was white as snow and everywhere that Mary went, the lamb was sure to go.
Makes sense right?
Mary had a little lamb, Mary had a little lamb his fleece was white as snow and everywhere that Mary had a little lamb, Mary had a little lamb was sure to go.
That's gone overboard and it's everywhere!
That's gone overboard, not going and it's ridiculous to try to do that to draw in potential clients. Would you rather have quality or quantity? Most of us want quality and it's no different for the potential clients you want to target. Not only should your content be keyword rich, it should be rich in context and that's where a little skill comes in.
Don't waste your money on those supposed keyword generators because you'll end up editing the content and if you're not a writer, you'll be lost!
Hire a writer.
It may set you back a few bucks but in today's Internet politics, there's really no way around it. Top sites are paying freelance writers to develop keyword rich content everyday and why shouldn't you? There are oodles of places on the Internet at this very moment with content writers waiting to write killer content for your site, most of them are experienced with SEO requests and you'll notice a turn around by just viewing the stats of your website. The overall goal is to keep your clients coming back, grab their attention with useful information so that they can browse through your site to see what else you have to offer and that's priceless.
Especially once you consider the money you are already losing.
Meta tags were once the rave and everyone jumbled every keyword possible into them, guess what...sites still have them stuffed into page titles-it's useless. Meta tag days are over.
Links are in though! You can gain some rankings by linking to other top sites that hold them and if you can negotiate some reciprocal links back, it's even better. This makes your site look important, if all of these sites want to link to you then that means your site should be easier to find. The search engines will reward you generously.
If you want to gain better rankings, these are the ABC's of SEO and they should be followed with respect. A little patience and some hard work will put you closer to the top, where everyone wants to be.
topic : Search Engine Optimization- The Significance From a small local business in a town to a big industry playing on an international platform, marketing has been a prime tool for any company or business to succeed. People started
Search Engine Optimization- The Significance
From a small local business in a town to a big industry playing on an international platform, marketing has been a prime tool for any company or business to succeed. People started with using tools like write-ups, references, pamphlets and much more to convey their means or advertise themselves among a group. But now is a time where everything happens just on the click of your finger. And in this time is required marketing at the speed of light, marketing with niche concepts that are applied even before a common man would think.
With the time we are moving from a physical world to a virtual world. Companies started building up their websites to have a presence in the virtual world. But likewise there are billions of websites. What would be your identity then? In this age of Internet and Technology, getting your business visible to your customer segment is more important and this is where the Search Engine Optimization comes into picture.
Building up a website is like making a saw and optimizing your website is like sharpening that saw to use. And it is quite logical that you cannot take optimum use of your saw without sharpening it.
Search Engines are a system through which one gets the information the later wants. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines through search results. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. In simple words, Search engine optimization (SEO) just means your site is as accessible as possible to the search engines to improve the chances that they will serve it up when your potential customers type in specific search terms (called keywords). The more easily search engines find your site, the higher up it appears on their results pages.
In this world, SEO is definitely a smart move for any business.
But getting your site ranked for your keywords, there are many aspects that play a key role: a proper site structure, clean coding and necessary keywords, to name a few. This requires the every page of your website to be optimized. Every page should have a proper title, genuine keywords and a perfect description that matches the page. These title, keywords and description have to be relevant for every individual page. Search engines "crawl" the Web looking for the keywords that their users enter, so putting those keywords throughout your site means your pages will be picked up during searches by the search engine. Hence you have to put your foot into your customer’s shoe to understand what keywords your customer would use to search for a particular product or service. You have to learn your customers’ mind and this will give you the best of Title and meta (Keywords and description) to optimize your website. Also, optimizing your content is equally important as that plays an important role. You may optimize your content with putting keywords in your content, giving the Heading tags to titles, giving bold effects wherever necessary, giving links (to phrases in the content) to internal pages wherever appropriate.
Also, other activities to rank up your website in search engines are submitting your website URL into more and more search engines, adding your website URL into online directories, building up links with other relevant business sites, submitting rich articles into article sites, submitting your blog pages into various blog sites, submitting Press Releases into various Press Release sites. This will both increase the traffic overall to your site and enhance your search engine rankings, since the search engines pick up on the number of times people link to and from your site and rank your website higher accordingly.
People try many techniques to boost up their website ranking in these search engines for the specific keywords. People make researches to add-on their skills to make this task easier, faster and more genuine.
There are companies that provide services for SEO to other companies. We at Semaphore Software (www.semaphore-software.com) have a dedicated team that researches on the SEO and SEM (Search Engine Marketing) activities and undertake projects to upgrade the website ranking for our clients from different businesses.
It has become very important to move ahead with the fast pace if you wish to survive your business in this global competition.
topic : Sorry, Dmoz is not Home - Please Leave a Message. That’s exactly the message I feel I am getting every time I visit Dmoz.org to try and list another website into its directory. You visit the site, leave your directory submission
Sorry, Dmoz is not Home - Please Leave a Message.
That’s exactly the message I feel I am getting every time I visit Dmoz.org to try and list another website into its directory. You visit the site, leave your directory submission (your message), and never hear from them! Yes, it takes a long time to have your website reviewed for submission and it gets you thinking if they are even home in the first place. I have had many questions and complaints about Dmoz and have tried to answer them as correctly as possible. But the common question is “when will they return my call?”
For those of you who are new to the term “Dmoz”, it is the Open Directory Project which is the largest and most comprehensive human edited directory of the web. For your website to be accepted into Dmoz, it has to be reviewed by a human editor. If accepted, then your site is seen as a trusted source by search engines, especially Google. Combined with some SEO work, it will give you that extra boost within the rankings, however the only problem is that the editors take a long time to review the websites.
If you take a look at how many volunteer editors they have (71,816 last time I checked), compared to the number of website submissions they receive (we’re talking hundreds and thousands of websites), then obviously it will take a long time for the editors to get around to yours. To add to that, theses editors work for free and each one is assigned to a certain category for reviewing websites. The worst case scenario, you have a new website that has just been submitted to a category with the least number of editors monitoring it, which explains the long waiting time (up to 2 years, if not longer).
When Dmoz first started (1998), it took no longer than 6 weeks to have you website listed into their directories. With demand now running high, the wait is a lot longer and editors are a lot more selective. Never the less, there is no need to get frustrated as there are alternatives to gaining links from a combination of other sources that are just as effective as a link from Dmoz. For instance, you can submit your website to various directories such as Yahoo! and find many other resources on the web on ways to improve your link popularity. If you perform any search and look at the top five websites, you will notice that in most cases these websites do not have a Dmoz listing. This shows that some ethical SEO work and incoming relevant link building will get you those desired ranks.
Having said all that, there is no need to wait for Dmoz to come around. All focus should be diverted on other ways to improve your search engine rankings. If you don’t hear from Dmoz, then there is no reason to get frustrated on their lack of efficiency, for your goals can be much easily attained through other sources. On the other hand, if you do hear from Dmoz, take it with a smile and be sure to make good use of their listing with some search engine optimisation for your website.
topic : Make Your Web Gorgeous To give an analogy this is also how the news industry operates. Most of the news letters and chronically are fed breaking news stories by wire services. These are then presented by the specific news
Make Your Web Gorgeous
To give an analogy this is also how the news industry operates. Most of the news letters and chronically are fed breaking news stories by wire services. These are then presented by the specific news papers in their formats. This of course is supplemented by reputed dailies by their own correspondents in the field. The SEO Services Delhi consultancy’s counter part is having their own or borrowed directory results mixed as part of their final results. The search results sharing goes hand in hand with the advertising revenue sharing. With SEO Services Delhi consultancy, e-fuzion serves as a mutually beneficial scenario for all. The basic feeders find more audience hence can get ad revenue. The receptors can get ad revenue without actually incurring the costs of running a search service. In SEO Services Delhi consultancy you find different key words and these key words should be used in title tag, headlines at the top of the page, relevant incoming and going links, alternative tags etc. for processing key word should follow some details such as-Key word should be used as first word in title tag, Key word should be bolder near the top of the page, Keywords should be italicized near the top of the page, Keywords should be sprinkled throughout paragraphs.
In it the main index page should be designed to give the overall theme of the site. It provides the link to relevant site pages inside a site. It uses appropriate anchor text for the link.
topic : SEO Guidelines –Search Engine Marketing SEO guidelines also known as Search Engine Optimization set the rules used by major search engines like GOOGLE, Yahoo, and MSN, etc. to judge whether or not to include a website in
SEO Guidelines –Search Engine Marketing
SEO guidelines also known as Search Engine Optimization set the rules used by major search engines like GOOGLE, Yahoo, and MSN, etc. to judge whether or not to include a website in their search engine results. Believe it or not , having your website included in Google results is not part of the Bill of Rights under the constitution. There are Search Engine Marketing guidelines that govern which websites are included and those excluded from their results.
SEO Guidelines – Thou Shall…
Write your pages for people, not for search engines. It seems obvious, doesn't it? We have all gone to web pages with garbage content written to deceive search engines for top rankings. When discovered (and they will be discovered), these websites are banned. Other SEO guidelines prohibit offering different content to search engines than your visitors. Called ""cloaking", it's unethical and another trick to avoid for high search engine rankings. Instead, focus on providing useful content your visitors are seeking and update your site frequently with fresh content.
SEO guidelines - Thou Shall Not...
Here are some important search engine optimization methods to avoid when using SEO methods on your website. These are unethical techniques that may lead to having your websites removed from the Google index. OUCH!!! That hurts! Once banned, your site will not appear in GOOGLE results or partner sites.
SEO guidelines clearly ban link farms that create multiple links to your site to raise your page rank by unethical means. Sooner or later your site will be caught and penalized for breaking SEO guidelines. In particular, avoid links to web spammers and software that auto submits your pages to search engines.
SEO guidelines – Search Engine Optimization
Create web pages free of hidden texts and links seen only by the search engines. Instead, use search engine marketing strategies without redirects to other sites. Instead of garbage content, search engine optimization promotes useful reader content. Do you like to read the same thing again… read the same thing again… read the same thing again… neither does the search engine. After all, search engines are people too!
topic : Learning the Basics of RSS What is RSS? You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing
Learning the Basics of RSS
What is RSS?
You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.
An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.
What are the benefits of RSS?
RSS gives benefits to both readers (users) and web publishers.
1. It gives you the latest updates.
Whether it is about the weather, new music, software upgrade, local news, or a new posting from a rarely-updates site learn about the latest as soon as it comes out.
2. It saves on surfing time.
Since an RSS feed provides a summary of the related article, it saves the user’s time by helping s/he decide on which items to prioritize when reading or browsing the net.
3. It gives the power of subscription to the user.
Users are given a free-hand on which websites to subscribe in their RSS aggregators which they can change at any time they decide differently.
4. It lessens the clutter in your inbox.
Although your email address will be required to enjoy the services of online RSS aggregators, RSS does not use your email address to send the updates.
5. It is spam free.
Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails.
6. Unsubscribing is hassle-free.
Unlike email subscriptions where the user is asked questions on why s/he is unsubscribing and then the user would be asked to confirm unsubscribing, all you have to do is to delete the RSS feed from your aggregator.
7. It can be used as an advertising or marketing tool.
Users who subscribe or syndicate product websites receive the latest news on products and services without the website sending spam mail. This is advantageous to both the web user and the website owner since advertising becomes targeted; those who are actually interested in their products are kept posted.
What are the drawbacks of RSS?
The disadvantages of RSS use are brought about by its being a new technology and some user-preference concerns.
1. Some users prefer receiving email updates over an RSS feed.
2. Graphics and photos do not appear in all RSS feeds.
For conciseness and ease of publication, RSS feeds do not display the photos from the original site in announcing the update except for some web-based aggregators
3. The identity of the source website can be confusing.
Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading.
4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they would not know the reasons why users unsubscribe which could be important in improving their advertising.
5. RSS feeds create higher traffic and demands on the server.
Most readers still prefer the whole update over a brief summary of the entry, thus they still access the site.
6. Since it is a new technology, many sites still do not support RSS.
How do I start using RSS?
There are two things needed: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is used to read the RSS feed from the source website. It scans and collects data on latest RSS feeds from the worldwide web.
An aggregator comes in two forms: a downloadable program also known as desktop aggregator and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free of charge. All you need to do is to register an account then you are ready to use their services. Both versions allow you to customize or choose which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.
1. Choose an RSS aggregator to use. For beginners, web-based aggregators are recommended since they are usually user-friendly
2. Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.
3. Paste the code (which contains the URL of the website) in your aggregator. There is a space provided for pasting the code.
After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published real time at the source website.
RSS and Internet Marketing
The original idea of RSS came from Netscape, where their intention is to provide a means for users to customize their personal homepage to contain links to websites that interest them, similar to bookmarking websites.
The application of RSS to internet marketing was an unforeseen development to RSS technology developers. Since users are given the freedom to add RSS feeds to their aggregators, those who are interested in particular products and services available in the internet can now be notified real time. Marketing becomes more specific to interested people and not a hit-and-miss operation.
Those who intend to use RSS for marketing their products and services should consider linking up with email account providers, (e.g. Yahoo, MSN, Google mail); networking websites (e.g. Friendster, Multiply, My Space, Hi5); websites of newspapers and television network websites (e.g. New York Times, CNN) for medium to big-scale companies. Small-time industries can also look into networking websites as well as personal blog websites (e.g. Blogspot) and websites of clubs and organizations that would probably make use of their products or services e.g. a fishing supplies store can look for the website of their local fishing club for possible RSS marketing.
Clearly, RSS is an innovation in information management in the worldwide web as well as online marketing. We can expect better RSS technology in the not-so-distant future as its popularity increases among users and website owners alike.
topic : SEO Expert Or Just A Cowboy? As a website owner it is perfectly natural to expect your website to rank near the top of the search results. After all, with all that fantastic content that you’ve just spent days and weeks
SEO Expert Or Just A Cowboy?
As a website owner it is perfectly natural to expect your website to rank near the top of the search results. After all, with all that fantastic content that you’ve just spent days and weeks fine-tuning, how could it not be immensely popular? And as sure as night follows day, when your site fails to make the first page it’s tempting to blame Google, because, how could your beautiful new website be the problem? So, take a deep breath and read the next line.It’s not Google’s fault, it’s not your website’s fault: it’s your fault.Sorry, but you haven’t finished the job. Your next task is going to be challenging, but in this new world, competition is fierce, and to finish the job you’ll need to pay careful attention to the various ways you can claw your site up the rankings.But don’t despair. You can get help, it even has a name Search Engine Optimization (SEO) and there are plenty of consultants and companies offering SEO services, the only problem is sorting the wheat from the chaff. Luckily for you, you are just about to read The Six Golden Rules for Choosing an SEO consultant.Golden Rule Number 1: Contacted by an SEO firm? Keep your wits about you!Although it does not automatically follow that all SEO firms that contact you are just out for a quick buck you should keep your wits about you and be wary of any that do. The majority of good SEO consultants will rather react to an inquiry than spend time trawling the Internet looking for poorly optimized websites.Golden Rule Number 2: Guarantees are lies – spurn them and the companies that offer themOkay, as Golden Rules go it is not fair to say that all guarantees are lies, there are a few genuine guarantees that are offered in good faith and as a sign of confidence, nevertheless err on the side of caution and treat them all as you would a suspect standing over a dead body with a smoking gun.SEO consultants have no control over how the search engines search; they have no influence over the competition and so no matter how much you want it they are not in any position to offer you meaningful guarantees with regards to the results that can be achieved.There are no "special relationships" or "tricks", if you are offered a guarantee, or think yourself covered for insisting on one, it is quite possible that the guarantee offered will be worthless.Guarantees that are freely offered are generally not what they seem. Anyone with a basic knowledge of SEO will be able to rank you high for an uncompetitive search phrase; being ranked number one for a search phrase that no one is using is as useful and expensive as erecting a billboard in the middle of the Sahara Dessert.Golden Rule Number 3: Secretive SEO's should be shown the door Your relationship with an SEO consultant should be similar to that you would expect from your accountant as you are ultimately responsible for your website and the actions of the people that you employ to build and maintain your website.There is no reason for an SEO consultant not to explain why and what they are doing and they should be prepared to document all that they have done. They should not insert undocumented code and you should be careful of those that want to install their own software; give consideration as to what will happen if you decide at a later date to end you relationship with them.Golden Rule Number 4: Treat references with a pinch of saltReferences are useful but will not always tell the whole story. Ten years is a lifetime in SEO, and it is a subject that is more to do with understanding the "now" than the "then".Search engines in their current form first started to appear in the mid 90's and a lot has changed in search engine technology which gave birth to the SEO consultant. As the search engines have become more adept at spotting and penalizing websites that achieve prominence by stealth rather than merit, so SEO techniques have had to evolve. Despite the SEO basics being the same for any website how they are applied and to what degree is very dependent on each specific website; its design, maturity, market, purpose, objectives, the type and size of the organization as well as how competitive the market. Some SEO techniques that are relevant and effective for some websites will be irrelevant and ineffective for others.Golden Rule Number 5: Prepared to be disappointedLimit your expectations. No matter how good the SEO consultant they will not be able to take you from 'nowhere' to a number one listing overnight. There is no magic bullet that will allow a one page website to permanently out rank a large multi-national, if you believe those that say there are, expect to be disappointed.SEO takes hard work, time and patience. Golden Rule Number 6: Are they worthy of your trustThe most important quality to look for in an SEO consultant is trust, as more often than not you will be entrusting your SEO consultant with your business and reputation. If you are not familiar with SEO speak you need someone who is not going exploit your ignorance, isn't going to shift blame on to others and is going to do things right, with long term objectives, and not implement solutions that offer immediate rewards followed swiftly by long term and serious pain.A good and trustworthy SEO consultant is worth their weight in gold, like good neighbors; when you have found one, think twice before moving.Have you got a Champ or a Chimp?The following is a questionnaire that can be used as an aid to ask potential SEO consultants a number of questions. Based on how they respond to the questions it will help you root out those that lacks the basic knowledge, expose those that are willing to tell you what you want to hear and identify those that are prepared to tell you what you should hear.It is not recommended that the information you gleam from the questionnaire is used as the sole criteria for evaluating an SEO consultant but it will help identify the SEO cowboy, saving you time, money and heartache.SEO Expert Or Just A Cowboy?
topic : Content Development Increases Rankings There are a number of things a website owner must do for their website to be successful. In order to appease the search engines, websites must grow and develop into a life of their
Content Development Increases Rankings
There are a number of things a website owner must do for their website to be successful. In order to appease the search engines, websites must grow and develop into a life of their own in a natural way. What the search engines looking for, more specifically, is quality content, and lots of it, updated frequently. Here are some guidelines for developing content for your site.
Every website has a variety of keywords and keyword phrases associated with it. These are carefully selected to entice visitors and bring popularity to the site. The site in turn should be designed around these keywords in order to be relevant and useful to users that come to the website seeking those specific products. These keywords and keyword phrases should be the basis for your content development.
Once you have you keywords in order it is time to start developing content. Writing content does not mean just listing out your keywords over and over again. Content needs to be coherent and useful to readers. Write quality descriptions about your products that inform and also captivate your visitors. Write content about your company that gives readers insight about your company as well as your industry.
Place this content on the site in text format so when search engines come to visit they can read it too and pick up on your keyword phrases. Large websites with lots of content tend to rank higher than small websites. Developing content is one of the best ways to increase the size of your website. Ideally, a website should have twenty pages.
Writing articles is another great way to develop content for your site. If you write a quality article about your products or services, you can submit them to other businesses or article submission sites in your industry. The more useful the articles, the more they will be spread around. When submitting the articles, be sure to put a link to your site so when people use the article you get a free link back to your site.
Search engines are content hungry. It is one of the best ways for them to find out what the site is all about. The more content you have with the more keywords, the more the search engines will associate you with those keywords. The more you are associated with your keywords, the more likely search engines will display your site above others in the search results.
topic : Powerful SEO Secrets If you want to rank on top for Google, Yahoo!, and other major search engines, you’ll need more than a basic knowledge of search engine optimization. Those who rank high on natural search results do
Powerful SEO Secrets
If you want to rank on top for Google, Yahoo!, and other major search engines, you’ll need more than a basic knowledge of search engine optimization. Those who rank high on natural search results do so because they’ve been able to effectively manage their on-page and off-page optimization factors.
What you do on your web pages can have a positive or negative impact on your search results. However, as we’ll discuss later in this article, off-page optimization is even more powerful when it comes to increasing your natural search engine placement.
Some of the most important on-page optimization techniques begin with choosing a key word to optimize your page for. There are a number of free tools available on the Internet that can help you find a keyword that is popular but not overly competitive. Keywords that are highly competitive are often very difficult to place well for.
Once you’ve selected a keyword, you can take advantage of:
Secret #1 : Don’t optimize for a single keyword, optimize for a keyword phrase.
When you optimize for a single keyword, more often than not, that word is highly competitive and your chances of coming out on top are minimal. Where you gain a significant advantage is by focusing on a keyword phrase. This actually increases your chances of ranking well and ultimately helps you towards ranking well for the single word you originally chose.
Secret #2 : Place your keyword phrase within the first 25 words of text, and the last 25 words of the page. The h1 tag can be used for developing a headline on your page and emphasizing your keyword phrase within the beginning of your page text (search engines love h1 tags). Another suggestion is to use your keyword phrase just after your copyright notice on the bottom of your webpage. This ensures that it is present within the last 25 words of your page.
Secret #3 : Place your keyword phrase in your page title and description. Additionally, place the keyword phrase throughout your page - being sure to bold the phrase once, italicize the phrase once, and underline the phrase once. Mention your keyword phrase every paragraph or so. Just make sure that it appears natural. If you stuff the page with your keywords, you’ll potentially turn off browsers who would otherwise find your page valuable.
Now that you’ve learned about on-page optimization, it’s important that you focus your attention on off-page optimization. Of all the techniques that have been developed for SEO, it still comes down to the popularity of your site.
The ranking of your website in a natural search engine result list is directly correlated to the popularity of your website.
So what do I mean by popularity? Popularity is the number and quality of links to your website. Although I’ve simplified the explanation here, you should know that links essentially count as votes. If everyone is “voting” for a particular website then the website becomes popular.
Secret #4: Get other sites to link to you. There are a number of ways to improve link popularity. Although I won’t recommend a specific link building tool, I will say that there have been a number of good products developed that simplify the process. It still takes time and hard work, but over time, increasing the number of sites linking to your website can pay huge dividends.
Secret #5: Make sure that incoming links are of high quality (sites with a high Google page rank). It’s not only important to have other sites link to you, it’s also important to have quality sites link to you.
Secret #6: Anchor text must include your keyword phrase. When other sites link to you, make sure the link includes your keyword phrase. Sites that link to your domain can help with overall page rank and popularity, but websites who link to you using your keyword phrase (in the anchor text) are what get you to the top of search engine result lists.
Secret #7: Give people a reason to link to your website. This can be accomplished in a variety of ways, white papers, free content or tools, etc., but ultimately it comes down to offering something of value. If you do, other websites will give you their “vote”, increasing your link popularity and your search engine results.
Increasing your rank on major search engines isn’t complex. But it does take time and effort. If you want to increase your website ranking, begin by implementing what you’ve learned in this article and stay the course.
topic : Building Your Mailing List with Downloads A mailing list is the lifeblood of your online business. The old adage "the money is in the list" cannot be true enough -- if you had a targeted list of prospects to contact each
Building Your Mailing List with Downloads
A mailing list is the lifeblood of your online business. The old adage "the money is in the list" cannot be true enough -- if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.
You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let's take a look at a very good example -- apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via -- guess where -- iTunes!
In reality, you do not need to offer such a "heavyweight" download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.
However, slapping together a simple download and putting a link on your website won't be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.
First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you'll get some of them converted into your prospects!
Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.
topic : Search Engine Secrets - Get Top Listings On Google & Yahoo! Let me show you How to Get Top Listings for every page of your site and Rank #1 for all of your Keywords in the Search Engines - Guaranteed. Did you believe this?
Search Engine Secrets - Get Top Listings On Google & Yahoo!
Let me show you How to Get Top Listings for every page of your site and Rank #1 for all of your Keywords in the Search Engines - Guaranteed.
Did you believe this? If your like me you've probably seen a million pages and emails like this that claim they can work miracles for you in all the search engines. They claim everything from having inside information or special relationships with Google and all the search engines.
The simple Truth is this: No one can guarantee top listings on any search engine, in fact, no one can even guarantee that you'll ever be listed. So beware of big claims and unethical SEO firms as there are many out there.
So how do you get top listings in the major search engines. Let me try to answer that as simply as I can without thoroughly confusing you. CONTENT - yes that's right... content is still king... the more you try to fool search engines the more damage you'll do to your rankings. Search engines are getting smarter and smarter and they have seen every trick in the book done by every unethical SEO/SEM firm and spammer out there. So don't fall pray to the hype and false claims.
Here's the big Search Engine Secret
Well Written and Related Content, Relevant Page Titles and Meta-tag Descriptions. So there you have it, the secret is out... if anyone tries to tell you different or convince you otherwise - put away your check book and run. Yes, there are other things you can do to help your rankings using the 3 items above and a few more.
How to improve your chances in the search engines rankings:
*** Know your top keywords.. Use Yahoo's Keyword Tool inventory.overture.com/d/searchinventory/suggestion/?mkt=us〈=en_US or Goggle's Sandbox adwords.google.com/select/main?cmd=KeywordSandbox to find what users are actually typing into the search engines to find sites like yours. Once you have all your top keywords - don't loose them... you will use these over and over and over again.
*** Use your top keywords in the content of your pages, in your page titles and in your mate-tag descriptions. I don't mean to use pages that are filled with nothing but keywords, use them in Real Sentences. Pages that are nothing but keywords will hurt you in the search engines, this is called keyword stuffing and will hurt your rankings or worse yet, get your site delisted or banned from the search engines. Simply take your current site content and use your top keywords in appropriate places where they make sense in real sentences.
*** Don't over use keywords or try to use to many on one single page. Have your main keyword in the title, the description and a couple times on the page content is usually sufficient. Do this for every page of your site optimizing it for the subject of that particular page using the relevant keywords from your research. I see so many sites with the same Title and Meta Descriptions on every page. Make sure yours are different.
*** Get as many high value links as possible. Best way to determine High Value links is to install the Google Toolbar at toolbar.google.com/ and use Google's Page Rank to determine link value. You can also use out PR Tool at www.i4market.com/tools/rankcheck.html. The higher the rank the better. You may have to pay for links on PR7 or higher sites - but don't pay too much. You can also use Alexa Traffic Rank or their toolbar - www.alexa.com/. The more High Value links you have the better your Search Engine Popularity will be.
*** Install Link Exchange Software... but be selective about the link exchanges you approve.
*** Add value added relevant content to your site, such as articles, news, blogs or tools related to your business or industry. This will increase your search engine saturation. A site with 100 pages of good quality content has much a better chance of being found than a site with only 10 pages.
*** Use Google XML Site Maps or find and company that will create one for you. www.google.com/webmasters/sitemaps/docs/en/about.html
*** Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, break the site map into separate pages.
*** Try to use text instead of images to display important names, content, or links. Search Engines do not recognize text contained in images or flash content. If you must use images, then always use the Alt tag to describe the link.
*** Check for broken links and correct HTML.
*** If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages. It helps to keep the parameters short and the number of them few. Don't use "&id=" as a parameter in your URLs, as Google does not include these pages.
*** Keep the links on a given page to a reasonable number (fewer than 100).
*** Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the spiders from content you want included.
*** Understand the difference between a Search Engine and a Directory. A Search engine uses spidering technology and will search the web for new sites. Directories will not seek you out and you will have to be tell them about your new site manually.
*** Revisit your keywords on a regular basis. There are a 1000's ways to search for the same thing, search patterns change from time to time. You'll want to keep up with those changes.
*** Submit your site to the search engines if it has never been submitted or you are not listed in that particular engine. Most search engines still have a free submit for the "Natural Listings", yet they may not be easy to find. You can find Google's ADD URL here www.google.com/addurl/?continue=/addurl
*** Submit your site to the Directories including Yahoo! and DMOZ. DMOZ www.dmoz.org/ is the Open Directory Project and is used to power thousands of other sites and directories - Inclusion in this directory gets you links in 1000's of other sites. DMOZ is also the directory Google uses. directory.google.com/
WHAT NOT TO DO.
-- Don't Use hidden text or links
-- Don't Use doorway or gateway pages.
-- Don't Use pages that redirect users to other places.
-- Don't use any type of cloaking technology - no matter how great it sounds. It might work for a short time - but you will get caught.
-- Don't use Flash content for important information. Flash is an application that is completely invisible to most search engines. Flash is good for animations and other page elements - not for an entire site unless you also have an html version.
-- Don't Use Misleading or overly repeated words
-- Don't Use Bait & Switch tactics... they don't work.
-- Don't Use Duplicate sites or pages
-- Stay away from Free For All or Link Farms schemes, as these will only hurt you.
There are many things that affect your rankings then just the content on your pages, so DON'T obsess about being #1 - you may never get there no matter what you do. Your time is better spent operating your business in areas you have more control over.
Following the above guidelines will get you the best results your site will achieve. That's not to say that there is not more you can do - but these are the main items that will effect your rankings in the SERP's (Search Engine Result Pages). The internet a huge place and technology changes all the time - so do the search engines - a site that is #1 today might be #1001 tomorrow.
You can try to do all this yourself or you can hire a company that specializes in SEO/SEM (Search Engine Optimization & Search Engine Marketing), however beware, there are many that will separate you from your money quickly and leave you with little to no results. We suggest you take some advice from Google concerning selecting an SEO firm for your company. www.google.com/intl/en/webmasters/seo.html
Above all else - remember this - There are NO GUARANTEES in any type of marketing campaigns, be it on the web, in print, on television or radio. So spend prudently and select your Marketing firm wisely!
topic : Reasons Why Fresh Content Is Imperative To Successful SEO Gone are the days when people memorized website URLs to get the information or service they want. With the exception of a few popular websites like http://eBay.com,
Reasons Why Fresh Content Is Imperative To Successful SEO
Gone are the days when people memorized website URLs to get the information or service they want. With the exception of a few popular websites like eBay.com, http://NBA.com, and CNN.com people have come to rely more and more on search engines to get to websites containing the information or service they need. Because of this, search engine optimization has become an invaluable tool in website design for people and companies to be able to reach their target audience. Without search engine optimization, even a quality website would find it difficult to reach a very wide audience.
Factors Affecting Page Rank
Search engine optimization (SEO) is simply the method of increasing a web site’s ranking in search engine results listing. According to an article by SEO experts, the top ten ranking factors that can influence a web document's rank at the major search engines like Yahoo!, MSN, Google & AskJeeves for a particular term or phrase are the following: Title Tag, Anchor Text of Links, Keyword Use in Document Text, Accessibility of Document, Links to Document from within the Site (Internal Pages), Primary Subject Matter of Site, External Links to Linking Pages, Link Popularity of Site in Topical Community, Global Link Popularity of Site, and Keyword Spamming. Note, however, that although keyword density does affect page rank it is often frowned on as is considered to be a questionable technique when it is over 10 to 20% the actual content since it appears to be spamming then.
The Effect of Fresh Content in SEO
It is not enough for your website to apply the other SEO techniques like meta tag optimization and link analysis. Fresh content, meaning relevant content delivered on a regular basis is imperative to a successful SEO. Although not mentioned as one of the top ten ranking factor, one of the recurring factors affecting page rank mentioned in SEO articles is content. Not just any content but the freshness and consistency of content. Since it is a factor mentioned in many existing articles I’ve come across, common sense dictates that the freshness of content is indeed an important factor in page ranking. Major search engines like Google are known to rank pages not only according to the relevancy of the content but also according to how fresh the content is. Dated content can lower the page rank of an otherwise well designed website and ruin SEO efforts. A fresh content on the other hand will contribute to the success of search engine optimization.
Ways to Deliver Fresh Content on a Regular Basis
However for SEO to be successful the fresh content delivered by the website should be in a form that is readable to search engine. Ordinary content writers, of course wouldn’t know how to make their content readable by search engines. The good news is that there is no special effort needed on the part of content writer to make their content readable by search engines. All that is needed is a good dynamic, database driven content management system (CMS).
Content management systems might seem hard to manage but they are actually relatively easy once you get the hang of it and get past the learning stage. Learning to use them can, however, prove to be tricky. It is best to get the help of web developers when setting up a website’s content management system. CMSs are however very useful especially for websites with multiple users who can contribute to the site’s content. Mambo and PHPNuke are recommended for starters.
Another way to deliver fresh content at a regular basis is by using a weblog. Maintaining a weblog is an easy and cost effective way of updating your site. A good weblog should always be frequently updated, full of rich and informative articles, and should allow readers to post comments. According to an article by Matt Foster, aside from the ability to add fresh content regularly, a weblog integrated in your website will also achieve the following desirable results:
• It will increase the amount of inbound links to your website
• It will increase the frequency at which the web search engines will spider or crawl your website ( this is due to the frequent update in content )
• It will increase the interactivity for the web user; and
• It will ultimately improve your search engine ranking.
Two of examples of good easy to use blogging tools that can be integrated into websites are Blogger and Wordpress.
For those who are a bit more tech savvy and know how to use Macromedia Dreamweaver, Dreamweaver is a design software that can help you update your website with more control. With Dreamweaver you can add or change not only the written content but the whole look from color schemes to fonts and even the layout of your website. But if you do not have a need for such control over your website and feel a bit daunted by Dreamweaver, Macromedia Contribute would be a good option. There are, of course other design software out there, which you can use.
The Importance of Fresh Content Beyond SEO
After learning how to regularly deliver fresh content to optimize your website’s rank it is important to know that its importance and effect to your website goes way beyond that. Aside from the success it contributes to SEO efforts, fresh content will not only get the website noticed by search engines but is imperative in keeping the website audience. People usually go on the net not just for relevant information but for timely information as well. After the search engines show a website as a result of a search string and people get to visit the site it is up to the fresh content to convince the people to keep on coming back to the site. If the website content is outdated and is updated rather infrequently and erratically, the chances of the target audience going back to the site on a regular basis, if at all, will be rather slim. Even the best SEO efforts will be wasted if the target audience decides that the website is not worth visiting. Therefore fresh content really is one of the keys to a successful SEO and thus a successful website.
topic : Photo Blogging May be the Pinnacle of Modern Technology Many people feel that photo blogging is the most exciting kind of blogging that exists. Building and maintaining a photo blog is no more difficult than creating and
Photo Blogging May be the Pinnacle of Modern
Many people feel that photo blogging is the most
exciting kind of blogging that exists. Building and
maintaining a photo blog is no more difficult than
creating and updating a text-based blog, and many
people feel that the internet's high speed, full-color
technology reaches the pinnacle of its appeal with the
transmission of images. Posting photographs in a blog
format on a daily, weekly, or occasional basis is a great
way to express yourself while reaching viewers in an
emotionally charged and aesthetically engaging way,
and surfing photo blogs can help you to get a whole
new perspective on the world in which we live.
Many people who run image blogs are photographers by
trade, but photo blogging is also very popular among
hobbyists and amateur shutterbugs. To be certain, a lot
of the most popular photo blogs have gained attention
because the pictures on them are of the highest artistic
caliber, and a lot of the people who run these striking
blogs are graduates of prestigious art schools and have
impressive professional portfolios. However, some of
the most well known and most often visited photo blogs
are as notable for their concepts as for the pictures
themselves. Certain photo blogs, like the popular "Cute
Overload" which features picture after picture of
adorable animals, are more about the thematic content
of the pictures than they are about the style in which the
snapshots are taken.
The fact that photo blogs range from forums to display
the work of highly skilled artisans to playful collections
of curiosities shows that photo blogging is a truly
diverse form. The fact that photo blogs are so easy to
build and to update makes this kind of visual
communication very democratic, and enables people at
all skill levels to become a part of the global
conversation about the nature and value of photography
Whether you are an artist or hobbyist who wants to
create a photo blog, or whether you are just somebody
who enjoys learning about new places and things,
spending some time looking at the most popular
photography blogs on the internet can be a very
rewarding endeavor. You can travel to another place or
another time by seeing pictures of faraway locations and
long-gone eras. You can see your own neighborhood
with fresh eyes by discover how local artists have
photographed the town or city in which you live. Photo
blogging allows people to communicate all of these
things and more, which makes it a very exciting part of
the modern blogosphere. If the best thing about web
technology is that it allows people to reach each other in
a very personal way from across great distances, then in
many ways photo blogs are the most successful kind of
(Word count 469)
topic : Google Sitemaps :: Are They Or Aren't They Lucrative SEO Tools? Google has had a feature out for some time which allows webmasters to create a sitemap file to help Google's crawlers find and index content. It sounds like
Google Sitemaps :: Are They Or Aren't They Lucrative SEO Tools?
Google has had a feature out for some time which allows webmasters to create a sitemap file to help Google's crawlers find and index content.
It sounds like a great idea. After all, it's much easier to feed the crawler the content then hope it finds it on it's own.
But is a Google sitemap worthwhile? Is it even necessary?
When the Google Sitemap program first started my thought was “That's kinda cool but what's the real benefit?”
So, I thought I'd try it out and submit sitemaps for a few sites that I own.
When Google Sitemaps first came out it was very difficult to figure out what all the entries meant as well as how to actually create the sitemap.
Sure, it was XML based, and I could plainly see what they expected but when you have a large site, how do you go about creating this?
Then Google came out with www.google.com/webmasters/sitemaps/docs/en/sitemap-generator.html, a sitemap generator which is a program intended to help you create a sitemap for your site. This does help speed up the process but unless you are a developer it is a little difficult to implement.
Also, you need access to your server to run the script required to generate the sitemap. If you are unsure you should check with your web host to see if you have terminal access to execute Python scripts.
Personally, I've never tried the Google Sitemapper tool but I have used others. For example, on my personal blog which uses Moveable Type, I found a blog post which shows How to build a Movable Type Google sitemap template www.niallkennedy.com/blog/archives/2005/06/google_sitemaps.html. And I've used Xenu and an Excel spreadsheet forums.digitalpoint.com/showthread.php?p=199253 which works great as well.
Now that the sitemap creation is covered, let's get into the question at hand. Is a Google sitemap really worth the effort?
A few months ago I would have said no, but lately Google has been adding features that make me think otherwise.
For example, if you've gone through the verification process (which is really just placing a blank HTML file on the site and having Google find it) and ensured your 404 errors are properly configured you can get access to a wealth of additional intel.
One such feature is the “Top Search Queries.” This tells you which queries were used when your pages appeared in the search results but may not have been clicked on.
In other words, these are actual searcher queries that were performed on Google where your site may have appeared but not had click-through's.
From a keyword research point of view, this is a huge advantage to you. By monitoring your sitemap stats you can easily see some of the terms people are using and perhaps determine what you need to do to rank higher for those terms so you too can get the clicks that your competitors are receiving.
If you don't have ready access to log analysis or other stats, the Google sitemap can also tell you what terms actually drove traffic to your site.
In other words, these were searches performed on Google that actually generated clicks for your site.
There's also a wealth of other information. For example, "Crawl Stats" shows you how Googlebot sees your site, errors generated by it, and even a PageRank distribution chart detailing how well PageRank is distributed.
So, if you are like me and wondering if a Google sitemap is worth it I'd say yes, it is. The information provided, while mostly technical, can help you troubleshoot problems as well as provide ideas to help you improve your positioning.
topic : Search Engine Optimization And The Industry Although the internet may be a wondrous piece of engineering and a work of art in progress is it is also an important and powerful industry. The internet represents an unparalleled
Search Engine Optimization And The Industry
Although the internet may be a wondrous piece of engineering and a work of art in progress is it is also an important and powerful industry. The internet represents an unparalleled opportunity for work. Web designers might as well be the modern equivalent of the gold miners of the Old West. They are searching for riches and traveling until they find their fortune. However web design skills are only part of it. A webmaster may have powerful skills but they are not necessarily SEO masters. Let’s compare and contrast.
A webmaster must master not only the basics such as HTML skills but also web design programs, web programming languages, graphic skills and pretty much must have advanced computer skills. They must understand all of the tricks of the trade as well as be creative enough to use them.
SEO masters on the other hand not only have to master all of the tricks of their trade must they must also learn the black arts of their trade. They have to not only be able to manipulate the search engines ranking algorithms but also do it in such a way as to not get caught. They have not only the fighting skills but also the necessary stealth skills to be invisible.
The internet’s unprecedented growth will only continue but an exponential rate. As the technology for website functionality increases so will the methods for ranking websites in the search engines. These two areas give an unprecedented level of financial opportunity that no one has ever seen before. They are so many chances for people to improve their lives with education and work. The internet has the potential to give everyone their shot and their right at a good life. The opportunity of a lifetime is here and we look at it everyday and everywhere. Seize the day and learn everything you can about this modern wonder of the world.
topic : Five Common Myths About Search Engine Submission Search engine submission is a matter that often mystifies those who are new to the Internet. It is natural to scratch your head and wonder how you will get your website listed
Five Common Myths About Search Engine Submission
Search engine submission is a matter that often mystifies those who are new to the Internet. It is natural to scratch your head and wonder how you will get your website listed on the major search engines. If you ask someone how to go about getting your site listed you are likely to hear many misconceptions about search engine submission. You may even be taken for a ride and end up needlessly parting with some hard earned cash. So, before this happens to you let’s examine some of the most common myths surrounding search engine submission.
1. Search engine submission is a very important matter
It would indeed seem that you submitting your site to the search engines is of utmost importance. After all, if your site is not in the search engines then how will anybody find you? Sure, you have to be included in the search engines but that doesn’t necessarily mean that you will have to actively “submit” your site. This is because search engines use their “spiders”, or robotic search programs to scour the Internet looking for new pages. If another site, that is already included in the search engines, links to yours, then when a search engine spider visits that site, it will follow the link to your site and gather your information.
So, if you are building a new site make sure that you get some links to your sites from already established sites. Ask your webmaster, your friends, other organizations and complementary sites for links. This will be enough to get you listed in the major search engines. You may still want to submit your site to make sure, but consider the other points before you go ahead
2. There are thousands of search engines that you should be listed in
“Get listed in 300,000 search engines” read the headlines for some submission advertisements. If you look at the traffic logs of most websites you will see that the lion’s share of traffic comes from a handful of search locations, such as Google, Yahoo, MSN and Ask Jeeves. There just aren’t thousands of search sites on the Internet. So, don’t pay money to be listed on these sites. Oftentimes, the sites referred to in these advertisements are seldom-visited free-for-all links pages. If you get listed on such a page you will not get much traffic, but you will get a lot of spam.
Concentrate on the major search engines and don’t worry about the non-existent phantoms referred to in the advertisements.
3. Monthly submission to search engines is a must
In the early days of the Internet, the companies that handled search engine submission warned the public that sites can be easily lost from search engine indexes and that to prevent this from happening it is important to resubmit your site every months. They also said that this was a good way to let search engines know about new additions to your pages.
It is not very likely that your site will disappear from a search engine for no reason at all. If your site is “down” for a considerable amount of time then it might be possible for your site to be dropped from the listings, but otherwise this rarely happens.
Also, you don’t have to resubmit your site to notify search engines about changes to your page or pages. The spiders of search engines regularly revisit pages that are already in the index. You can in fact create a “robots” meta tag and give instructions such as “revisit every 15 days” and this will accomplish the job better than a resubmission.
4. Automatic submissions are useless and you must submit manually
There is often a hot debate about whether manual submissions are better than automatic submissions. For Yahoo, MSN and Google it is now better to do it with a manual submission because all of these engines require you to fill in a code word that is displayed on the screen. These search engines instituted this procedure to block out automated spam submissions. So, for the giants of search, manual submission is the way to go.
What about the secondary sites? There are smaller search engines and directories. Some of them can be useful to you, especially if they represent a particular geographic area or business niche that you are aiming for. If the list of these secondary engines and directories becomes too large, then you may want to consider automated submission. There are some programs that do this or you can find submission services that are free or inexpensive, which brings us to the last myth.
5. You should be prepared to spend a lot of money to get proper submission
If you look at the first point you will see that you probably don’t have to do any submission at all to get your site listed in Google, Yahoo, MSN and Ask Jeeves. These are the search engines that will provide you with 90% of your visitors. So, do you really want to spend a good amount of money to reach the last 5 or 10 per cent of your possible visitors? Look around for a free or inexpensive service to take care of the secondary search engines, and if there are smaller search engines that are very important to your business, then visit them yourself and submit your listing. Save your money for other important tasks.
topic : Part IV - Getting Your Site Indexed in MSN Althoug MSN is lagging behind both Yahoo and Google when it comes to the ways you can get your site indexed, it is still one of the top three search engines, and it should not be
Part IV - Getting Your Site Indexed in MSN
Althoug MSN is lagging behind both Yahoo and Google when it comes to the ways you can get your site indexed, it is still one of the top three search engines, and it should not be ignored.
MSN offers you two different ways to get your site indexed, and you should submit to both. However, before you do that, make sure that you have optimized your website first.
You can get more information on optimizing your site for MSN, as well as tips on search engine optimization, here:
The tips that you will find here basically apply to optimizing your site for any search engine, but they are definitely worth the read so that you focus your search engine optimization efforts in a way that will get your site indexed.
As I mentioned before, there are two ways to get indexed by MSN. The first involves submitting to the Intomi index. The Intomi index actually powers the MSN search.
Inktomi is now also part of Yahoo. However, you should still submit your site here. This will allow you to get indexed by hundreds of sites if your site is accepted.
You will need to use a valid email address for your site. Make sure that you use an email account that you actually use so that if there is a problem, you can promptly fix it. You may also need to confirm your submission.
Keep in mind that there are no guarantees on turnaround, and there are also no guarantees that your site will be accepted.
The second part of submitting to MSN is actually submitting to the MSN spider. Rob Benwell, of "Blogging to the Bank" fame, said that he used MSN for his searches when looking for niches, because MSN updates more quickly than either Yahoo or Google, and this was why he used MSN to test his results.
This may be good advice. However, I believe that you should submit manually to MSN for the following reason: this is the number two website on the internet. It gets an enormous amount of traffic, and the traffic that this site brings you can help you with both your rankings, as well as being found by searchers.
ComScore Networworks reports that 48 percent of MSN searchers are more likely to buy, whereas Google searchers are 42 percent likely to buy. Yahoo users are 41 percent more likely to buy. Although these statistics were released in 2005, you can get more information from this site on demographic buying habits of searchers: www.comscore.com/
Now, you can use the link below to submit directly to the MSN spider:
A word of caution here: when submitting to MSN, make sure that you understand the characters in the verification image on this page. You must type them exactly as you see them, or your site won't get submitted.
If your submission is successful, you will see a message that tells you your submission is successful and will ask you if you want to submit another site.
Once you have MSN crawling your site, you shouldn't have to resubmit.
If you follow these steps carefully, you should have no trouble getting your site accepted. Create great content, build links back to your site, and target the correct keywords, and you can get very high rankings.
topic : Here's 4 Quick and EASY Steps To Getting Your Website IN Through Googles 'Back Door' Google... one of the Internets MOST powerful search engines recently announced a new FREE service that makes it easier for you to improve
Here's 4 Quick and EASY Steps To Getting Your Website IN Through Googles 'Back Door'
Google... one of the Internets MOST powerful search engines recently announced a new FREE service that makes it easier for you to improve your websites coverage within Googles index through its NEW collaborative crawling system.
On the down side though, Google does not 'Guarantee' immediate inclusion, But, is still good news for those of you who have just finished building a website and are ready to submit to the top search engines.
So, what's this NEW service called that Google just released?
It's called "Google Sitemaps".
The real cool thing about "Google Sitemaps" IS it accepts RSS(Real Simple Syndication) and Atom feeds with the .XML extension as one of the accepted formats for submitting your websites Sitemap for inclusion in Googles index.
This is just one of the four formats Google accepts and is the one that I'm going to use for the rest of this article to show you how to generate your own .XML sitemap of your website for inclusion in Google.
It's real easy to do so don't worry about it being to complicated.
So, with that said, lets go to Step #1 .
Step #1 . Sign up for "Google Sitemaps".
This step is easy, simply follow the link provide below and sign up for a Free account. It should only take you a few minutes to do, then once your done, come back here and go to Step #2 .
Go to: www.google.com/webmasters/sitemaps/login
Step #2. Generate your .XML sitemap.
In this step your going to generate a .XML sitemap for your website using a Free online sitemap generator.
This Free online generator will build you a sitemap up to 500 pages. If you have a larger website with thousands of webpages you'll have to use a paid service and/or software to generate yours.
Go to: www.xml-sitemaps.com
Enter your required information on the form provided.
Step #3. Upload your generated .XML sitemap to your server.
Once your generated sitemap is finished(your generated .XML file should be called site.xml.gz) it's now time to upload it to your server using your FTP(File Transfer Protocol) program.
This is very important that you do this before submitting it to Google Sitemaps for inclusion.
Step #4. Submit your NEW .XML sitemap to "Google Sitemaps".
Now that you have generated your "Sitemap" for your website and uploaded it to your server all you have to do now is to go to "Google Sitemaps" and submit your sitemap URL.
Now, depending on Google, your sitemap should get downloaded within the next 24 hours, so be sure to check and see that it did and that there wasn't any problems or errors.
Also, your going to want to be able to track your indexed webpages within the search engines, especially Google, so you can see how things are going, so I'll leave you with one last resource that will do this for you.
Go to: www.uptimebot.com
All you have to do is enter your URL and click "GO".
The results page will list the results from Google and 9 other popular search engines.
Well, there you have it... "4 Quick and EASY Steps To Getting Your Website IN Through Googles 'Back Door'".
topic : The Google Adwords Keyword Tool If you want to run an effective Google Adwords campaign, you'll find it necessary to learn to use the Google Adwords keyword tool. This handy little tool allows you to select keywords and
The Google Adwords Keyword Tool
If you want to run an effective Google Adwords campaign, you'll find it necessary to learn to use the Google Adwords keyword tool. This handy little tool allows you to select keywords and establish how much you are willing to pay per click for ads that appear on web pages and search engine results pages that contain the identified keywords.
Choosing the right keywords is very important to your success in operating an Adwords campaign. You want to reach an audience that is likely to want and need your product or service so that, once they arrive at your website, they will convert to a sale or lead. Having people click on your ad does nothing but cost you money unless you maintain a high conversion rate.
When choosing the keyword or keywords that you want to target, keep in mind the keywords that your website is based upon. Those are, at least in part, the keywords you will want to select for advertising. However, you may have keywords on your website that are much broader than those that you want to use for your Adwords campaign. Whereas a person selling classic car parts online might use "auto parts" as a keyword on their website, it would certainly be a very bad choice for an Adword keyword. Driving traffic that are seeking auto parts for late model cars will simply leave the website as soon as they see what is offered and, since you choose the keyword, the click would still cost you money. Instead, focus on keywords that are very directly related to what you offer such as, in the case here, "classic car parts", for example. That way, only those people searching for and visiting websites related to classic cars and parts for those cars will see your Adwords campaign.
The Google Adwords keyword tool allows you to add and remove keywords at any time you choose. You aren't tied to using keywords that aren't working for you for any specific length of time. If you find a keyword you have selected is working very poorly, go to the keyword tool and remove that keyword from your campaign. You might replace it with a better keyword, or simply drop the keyword and not replace it at all.
The greatest thing about Google Adwords is the flexibility. You can change anything about your campaign at any time you want. Keywords that prove effective can be changed to a higher price per click while those that offer little traffic can be changed or removed. Find keywords that drive traffic that converts and stick with those keywords.
A great alternative , even better than the google adwords tool is the new keyword elite which has more options and will give you the exact adwords pricing for each keyword and per search engine as well as competition, adsense high paying keywords and so on.
topic : Using Product Recommendations To Increase Your Bottom Line In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the
Using Product Recommendations To Increase Your Bottom Line
In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.
One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.
If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.
Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.
Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.
When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.
Sound like the true and leading expert in your field.
Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.
How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.
Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.
And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.
While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.
Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.
If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.
Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.
Try product recommendation and be among those few who have proven its worth.
topic : Largest Webmaster Community Bans Googlebot And Other Search Engines Every webmaster dreams of having tons of pages indexed in Google and other search engines. The thought of receiving millions of visitors each month is
Largest Webmaster Community Bans Googlebot And Other Search Engines
Every webmaster dreams of having tons of pages indexed in Google and other search engines. The thought of receiving millions of visitors each month is enough to make any site owner shiver with joy. Why then did Webmaster World, the nets largest community for webmasters, close the doors to all robots...including Google, Yahoo, and Microsoft?
In a bold move to end the madness of "rogue bots", Brett Tabke, has dis-allowed all robots from spidering his massive site.
"Seeing what effect it will have on unauthorized bots. We spend 5-8hrs a week here fighting them. It is the biggest problem we have ever faced."
Webmaster World has long been the premier destination for webmasters seeking knowledge about all aspects of site development. For many users, the best way to find things around Webmaster World is via Google search. The internal search is so terrible, members are allowed to enter a custom Google search code on the top of each page.
Being that Brett's site is so established, it will be interesting to see this play out. Will his site be affected by the eventual downfall in search traffic? Does the site have enough critical mass to sustain traffic levels and growth without the major search engines?
These are all interesting questions that we should ask ourselves. Many webmasters rely completely on the 3 major search engines to provide traffic.
Webmaster World is currently testing a solution for the internal site search in an effort to combat user's reliance on external search.
I'm excited to watch this story unfold. The largest webmaster community is the net's guinea pig for this extremely bold move.
topic : Services In Search Engine Optimization SEO Delhi is a wing of Technologies; parent company which is a premium SEO / Internet Marketing company from Delhi. Avail reasonable and successful Search Engine Optimization (SEO)
Services In Search Engine Optimization
SEO Delhi is a wing of Technologies; parent company which is a premium SEO / Internet Marketing company from Delhi. Avail reasonable and successful Search Engine Optimization (SEO) services Delhi from a professionally driven SEO company with an expert team of SEO professionals. Complete internet marketing services to build and brand your company online with all the internet marketing tools. Your online marketing campaigns are designed after a complete analysis of your online business.
Get you website ranking in Top 10 on Google, Yahoo & MSN, and Guaranteed SEO Delhi Services at an reasonable price. Drive applicable Organic SEO Delhi based traffic to your website. Start getting traffic from Day one, by our (PPC) Pay per click advertising campaign. If you don’t have the patience then PPC advertising is the way to go.
Driving relevant and targeted traffic is essential for the success any online business website. SEO, Delhi has all the experience and ability required to help you realize your business objectives. Our Internet marketing services Delhi are tailor-made to meet all your specific online business needs and requirements. Our Internet marketing and SEO team is one of the most competent in India with a proven track record. We offer SEM (Search Engine Marketing Delhi) Services designed to help you achieve TOP rankings in all the major search engines. SEO Delhi as a team develops highly scalable digital E-business solutions. Search Engine Marketing (SEM) is the practice of getting your web site visible on the major search engines such as Google MSN and Yahoo. As India's premier internet marketing firm, based in New Delhi, India, with clients from all over UK, US, India, Middle East and Canada, we are ready to improve your web site traffic today by maximizing your web presence on the Internet. Basically Internet Marketing is all about helping customers find your website and business. Search engine optimization (SEO) is a combination of crucial factors which, with the right expertise, will promote your web site and help you gain top rankings on prime search engines, thus resulting in qualified leads and optimum growth.
topic : Seo Search Engine Optimaization Tips Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results .Search engine optimization (SEO) is a set of methodologies aimed at improving
Seo Search Engine Optimaization Tips
Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results .Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listing. Search Engine Optimization (SEO) involves the careful optimization of corporate web sites to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista,and many others. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.
• Meta Tags
• Navigational links
• Rich Content
Meta Tags are very important for your website's visibility. Many search engines read them from your site when you submit it to them .Major meta tags that you can use:
The only resource type that is currently in use is "document" This is the only tag that you need to put in for indexing purposes.
Depending on the search engine, this will be displayed along with the title of your page in an index. "content" could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise and to the point.
Choose whatever keywords you think are appropriate, seperated by commas.
The more content you have on your site the more likely someone is to find what they're looking for when they get there. Keep your site very content rich. Have a lot of pages.Update the site even twice a day if you have the time. Updating your site does not mean that you copy paste content from other sites.That will only push your rankings further down. Don't have any duplicate content. At the same time ,dont spam multiple content across the same website. When a search engine views or reviews a website, which they do at least every few months, it looks for specific characteristics found in the content of website landing pages.For information about Search Engine Optimaization visit www.googleseostar.org.
topic : Mobile Blogging is on the Cutting Edge Mobile blogging is an exciting phenomenon that is sweeping the blogosphere. One of the reasons why a lot of bloggers are attracted to the medium of blogging in the first place is that
Mobile Blogging is on the Cutting Edge
Mobile blogging is an exciting phenomenon that is
sweeping the blogosphere. One of the reasons why a lot
of bloggers are attracted to the medium of blogging in
the first place is that they enjoy being able to make
frequent updates and posts that keep all of their visitors
up to speed with current situations. Mobile blogs, or
"moblogs," take this to the extreme by allowing users to
post things literally as they happen. This new wave of
moblogs and mobloggers keep web surfers up to date
with good and bad events of importance as they occur
all over the world, helping to make international
communication faster and more accurate.
Many people feel that the limitations of blogging have a
lot to do with geography. After all, there is only so
current that a blog can be when you need to run home
and boot up in order to update it. However, mobile
blogging marks the beginning of an thrilling new era
when web-based communication can happen
spontaneously from any location. Moblogging devices
mean that there is almost nowhere on the planet that
remains off-limits for bloggers.
Mobile blogging is still in its infancy because the
technology that makes it possible has only recently hit
the global market. The first moblog technology became
available over a decade ago, but it is only the past two
or three years that mobile web devices have become
user-friendly enough to appeal to most consumers. As
camera phones and other mobile technology become
more popular, more and more bloggers are getting away
from their desks and are hitting the streets. Moblogging
is becoming much more widespread that it was even a
few months ago, and mobloggers are quickly attracting
a lot of attention with the blogging community. It is not
yet clear whether moblogs will become the dominant
kinds of blogs in the years to come, but the current
trend seems to imply that moblogs are here to stay.
Mobile devices make it possible to blog from the sites
where current events are unfolding, which is one of the
reasons why mobile blogging has so much thrilling
potential to revolutionize the blogosphere. A moblogger
with a camera phone can post blog entries from, say, the
foot of the podium at a presidential speech, or from the
stands during the final moments of the world series.
This enables bloggers to experience the same real time
thrills that live television coverage provides, but in a
more democratic medium. The combination of mobility
and individual control that moblogging provides
certainly places mobloggers on the cutting edge of
today's communications technology, and it is hard to
imagine that the number and prestige of moblogs will
not continue to grow in the coming years.
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topic : Crash Course SEO There is one thing I have learned after a week of fulltime crash course on SEO - It is very easy to learn but it takes a lot of work. Last June the first Philippine SEO Contest was announced to the public
Crash Course SEO
There is one thing I have learned after a week of fulltime crash course on SEO - It is very easy to learn but it takes a lot of work.
Last June the first Philippine SEO Contest was announced to the public and the contest was open to everyone, both SEO experts and amateurs. More than 70 entries were submitted and the contest will end on September 29th. The winners will be determined by the Google Philippines Search Engine Results Page.
All contestants did everything they can to get it to the top. Both White Hat and Black Hat SEO techniques are involved in the contest and the SEO community
Aaron Wall made a comment on this SEO Contests with regards to comment spamming and this raised a concern with the rest of the SEO community worldwide. Somehow this contest is becoming to look like spamming contest to some and the contestants are now changing their strategy to prevent their site from being eventually banned.
So what does it take to be on the top spot? Below are the general SEO techniques most of the contestants have done for the first month of this competition.
1. On-Page Optimization - The entry sites are being designed to make it as Google friendly as possible. Good Site Navigation, 5 to 7% Keyword Density, inserting Meta Tags, using Google Site Maps and implementing Google Adwords are among the most common techniques being implemented on these sites. Many are using WordPress because it is easy to build and it is known to be SEO friendly.
2. Link Building - The entry sites are submitted on almost all forums, blogs and directories out there. Even though some sites are totally unrelated to the entry site, many are still linking their sites there because of the site's high Google PageRank and Backlinks is the Google's top priority in ranking websites.
3. Articles - Articles are submitted to feeders and article sites. Some have violated copyright laws by using articles made by other people and made it as their own. Many SEO's agree that article writing helps the site's ranking a lot and many have submitted several articles just to get their site noticed.
4. Black Hat - Unfortunately, black hat techniques are being used. Spam blogging, duplicate sites and other unfriendly techniques are being used to get their site to the top. I could not blame them because most of the SEO contestants have no actual experience in SEO before this contest and they are still learning the difference between ethical and unethical SEO.
In the end, only Google-friendly sites will remain on the top spot and black hatters will most likely be banned in Google in the awards night.
So what is the lesson here? For the 30 days, I have learned that SEO is not very hard to learn, but for a site to be on the top spot, it would need a lot of work and it takes time.
To learn more about this SEO Contest, please visit this site: Learn SEO Philippines
topic : Search Engine Placement: An Essential Internet Marketing Technique Research reveals that about 80% of people looking for goods or services on the Internet start by using one of the major search engines There are currently
Search Engine Placement: An Essential Internet Marketing Technique
Research reveals that about 80% of people looking for goods or services on the Internet start by using one of the major search engines There are currently millions of internet users within the U.S. alone and over one billion internet users worldwide. If your web site doesn't have a high search engine placement, those seeking to buy your products won't find them and will turn to your competitors.
Your potential customers are searching for your products and services every day. Is your website appearing at the top of major search engines for your specific key words? Knowing how your customers are searching for your products and services, and being found at the top of Google, Yahoo and MSN for those exact search terms are crucial.
Search engine placement is a science of fine-tuning a website using both on-page search engine optimization methods, as well as off-page search engine optimization methods so that a site has higher search engine placement.
The Search engine placement techniques are composed of the following:
• Analysis of your existing Web pages.
• Analysis of keywords compared to various search engine databases.
• Optimization or creation of new pages that includes content related to your key phrases.
• Submission of your pages to the major search engines.
• Monitoring and reporting on your position on each search engine.
Every day, web surfers engage in a hunt for information on products and services. Throughout the day, these consumers enter millions queries at major search engines. Web sites that are not optimized tend to get buried in search engine result pages where consumers rarely look. Even if you have a great web site, without a high search engine ranking, few people will ever find it. Optimizing a web site for top search engine ranking increases its chances of appearing at the top of the search engine listings when a user makes a query.
Search engine placement can be a very arduous task. It involves long hours of optimizing content, submitting web sites and analyzing search engine rankings. If things go right, your web site may just capture a top spot in the rankings, if things go wrong however, it may drown in a sea full of millions of other web sites. Engaging the services of a reliable optimization company will save you from the above anxiety.
If you own an online business and you notice that you are not getting any sales then it might be because your website does not have the right search engine placement. If you are planning on making some extra cash make sure that your website is fully optimized so that people can find you on search engines. You will be pleased for having worked on this one!
topic : How to Increase Sales Through Streaming Audio Many studies have proven that radio is a good medium for product advertisements. People listen to the radio for entertainment, usually to listen to the latest music or to their
How to Increase Sales Through Streaming Audio
Many studies have proven that radio is a good medium for product advertisements. People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program. In between the program, advertisements on products and services are being played.
For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.
It is then that the benefits of using music on websites were discovered. Before, music on the Internet was just available in downloadable forms as mp3. Even through hosting downloadable music on their servers, companies were able to get much traffic on their sites. And everyone engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales.
However, there had been a problem with illegal music download in which artists, musicians and record companies have lost millions of revenues.
Then, came the popularity of Internet music streaming. Unlike the former, radio streaming does not allow download of the music files. Thus, the copyrights of the artists and record label owners are protected.
So, how can this be done? There are several ways to stream audio from your site. First, is to stream a radio program from your site or blog. You can find free affiliate programs that allow you to stream their radio content from your site.
What will this mean to you? This means that your site will have new audio content every time it is visited. What's even great is that the content is being updated even without much effort from you.
In this case, what you needed to do is to signup with an Internet radio station and have the link embedded on your blog or website.
Another way is to stream mp3s. To do this, you just need to upload your mp3files on a server and add the files' links to the page. When the link is clicked, the browser opens a media player window and plays a file. However, since the file is in mp3 format, it may also be downloaded. Downloading music files without the authorization of the copyright owner is illegal. Therefore, if you will be using this type of streaming, make sure that you have the appropriate permit to do so.
A third way to add audio to you blog or website is to stream music through organizing playlists. Playlists are m3u files, which if downloaded, will not play music if offline. Using this process, however, can be complex. Here is a short instruction on how to do it.
1. Save your mp3 or wma file on the server. You may skip this step if you know that the file exists on another server and know the link to that file. Make sure that the link has a .mp3 or .wma extension.
2. Open your text editor and type the path to the file. Include the and the file extension. Repeat this step until you have included all the links to the files that you would like to be included in the playlist.
3. Save the playlist with a .m3u extension.
4. Upload the m3u file on the directory where the music files are hosted or to your server.
5. Open your html editor and embed the link to the m3u file. Through this, you can also set if you want to have the playlist to autoplay if someone visits your site of if you want your visitor to control playing the music. You can also set the volume level.
After the code is embedded on the html file, and whenever your site is visited, the songs in the playlist will be buffered, streamed and played one after another. If your playlist has several songs, the user can skip forward or go back a song in the playlist using the media player controls.
Doing this setup works for many website owners. Through this you can customize the type of music being played on your site. You can even play recordings related to your product to boost product awareness.
It requires knowledge of html to be done. But if it will be the best way to increase traffic to your site, why not request assistance from programmers. After all, having audio on a website is a proven way to increase sales.
topic : Top 5 ways to get Inbound Links I've listed the methods below in the order you should use them: from the beginning (things you should do when you first start out a site) to the advanced methods, the ones you should use when
Top 5 ways to get Inbound Links
I've listed the methods below in the order you should use them: from the beginning (things you should do when you first start out a site) to the advanced methods, the ones you should use when your site is a little bit older and you're already getting a fair amount of visitors.
Before we get down to business, I have to tell you this very important detail: don't start promoting your site until it has some content - it's unlikely that you'll get good results when you promote an empty site!
1. Directory submissions - this is a very important step for a new site, because this is probably how search engines will first find you. What you will need:
* 5 different versions (except for the site URL) for each of the following: site URL, title, description, list of keywords.
* an email address, specially created for directory submissions. This email should be on the domain of the site you are submitting or else it will be rejected by some directories.
* a list of seo-friendly directories - info.vilesilencer.com/main.php?rock=seo-friendly.php has one of the best lists of seo-friendly directories.
Now here comes the hard part: take that directory list, visit each directory and submit your site cycling your titles and description on each submission. This is the hardest part mainly because of the amount of workload - don't worry, this can be made bearable by using 2 utilities: Roboform (www.roboform.com - which you can use with Internet Explorer and Firefox that has free and paid versions) and Informenter (https://addons.mozilla.org/firefox/673/ - a Firefox only plugin).
2. Reciprocal links (link exchanges) - I personally don't use this method anymore because it's too much work and there are not enough rewards! Link exchanges used to be a very powerful method in the beggining of Google and PageRank, but not anymore. This doesn't mean that reciprocal links don't work anymore, it's just that they're not that important anymore.
However this is one step you could follow when you have little competition, somewhere in the range of 300 000 or 400 000 results for your search word or phrase.
3. Reprint rights articles (submitting articles to article directories) - this is one of my favorite methods of obtaining backlinks: it requires little time, it's free and you can (possibly) get a lot of return on your investment!
Writing articles gives you perfect control over the enviroment your links are in, and even a little control over the site where your article resides (considering the fact that webmasters usually post only articles that have the same topic as their site). Writing articles of high quality will ensure that your articles will be posted on many sites - a good article will get you a good number of backlinks!
One last thing about article writing: never, and I mean never post the article that you'll distribute on your own site! Considering the article could appear on very important sites, Google may apply a duplicate content filter on your site, thus possibly burring it in the SERPs. Your site should be as clean as a whistle, with as much original content as possible.
4. Buying links - in my opinion, if you are not an expert in search engine optimization you should not try buying links to improve your rankings. There are a lot of factors to take into account when looking to buy links: theme of the site, the traffic that the page or site gets, whether that traffic is from natural and sustained (not from PPC, traffic exchanges or such methods), PR, anchor text and many more!
However, if you decide on buying text links on other sites, do the following:
* choose well established sites that have the same theme as yours.
* the link should be spiderable: check the robots.txt file, nofollow metatags and the rel="nofollow" link atribute.
* make the link look as different as possible from a bought link: surround it with text and avoid placement in the site's footer or in an "Advertisements" or "Partners" box.
5. Link baiting is one of the most powerful method of online promotion, but this should be used only when your site is a little bit older and stable - getting a lot of links in a short time span can actually hurt your site.
There are a few hooks that you can use to attract links:
* news: get an important story first and you could be the focus of your industry sector, even if for only a few hours! People are always on the look-out for fresh stuff, and if it's good you could end up with a lot of backlinks.
* resource: gathering a list of useful pages in your industry, or maybe offering a new viewpoint on a certain research paper.
* controversy: this kind of link baiting can actually get you on the wrong side of some people because it requires contradicting a popular point of view or an authority figure. So tread carefully!
topic : Importance of SEO Up-to-date Content Keep your site very content rich. Have a lot of pages.Update the site even twice a day if you have the time. Content is a golden word in SEO. If your content is Original then its a big
Importance of SEO
Keep your site very content rich. Have a lot of pages.Update the site even twice a day if you have the time. Content is a golden word in SEO. If your content is Original then its a big plus. High ranking websites in google,yahoo and msn have a plethora of content.You can gain much on a poorly updated site.
No Spam and No Duplicates
Updating your site does not mean that you copy paste content from other sites.That will only push your rankings further down. Don't have any duplicate content. At the same time ,dont spam multiple content across the same website.
Clean Search Engine Friendly URLs have always been known to help.
urls like domain.com/articles.php?id=344 are not bad.
But domain.com/articles/name-of-article/344.html is a great option.
Have the Web User in Mind
Build your website having the general layman who spends time on your website in mind. Having a site with good accessibility always has a good future.
No to excessive out bound links
Dont have too many links on a single page. Instead split your content into sections/categories. Too many outbound links are not good for SE rankings as well as visitors. It may look like a link farm or directory.
Never link to illegal sites
Linking to sites that are not doing lawfull stuff may get your site blacklisted.Stay away from such sites even though you might loose some bucks.
No spyware / adware
Never make your site a home for spyware and adware. Try to keep your site clean and easy to use.
No cloaking text/keyword stuffing
Never ever try to hide text in a webpage to a user, and show it to search engines.Search Engines are smart these days and are not text only anymore. They even give importanct to the graphical information on the site.
Reliable Web Host
Get a webhost which has more than 99.5% uptime. Its a total waste if you have a fantastic website but its not online
Visit us: www.halfvalue.com/top-articles/seo-resources.html
topic : Augment Your Ranking with SEO Services Delhi In SEO Services Delhi the utility of search engines in web search lies in the fact that they are the repositories of large amounts of information which can be searched very expediently
Augment Your Ranking with SEO Services Delhi
In SEO Services Delhi the utility of search engines in web search lies in the fact that they are the repositories of large amounts of information which can be searched very expediently using certain keywords. This natural language searching & many advanced features now available with search engines make the recipe tantalizingly attractive. Hence it is no wonder that 78% of the users start their search process for any information via a search engine.
Before we go any further lets clarify the difference between a search engine & a web directory. Search engines as we have learnt are automated software based systems which aid the web search in SEO Services Delhi Consultant. Directories are generally human based indexes in which the web sites are visited & catalogued by human beings. In the directories the web sites are included in the categories & sub categories. These categories or taxonomies are specific to specific directories.
Users can search for relevant sites in a directory by either mining on the subject they are looking for or searching through keywords. The most famous commercial directory is Yahoo. There are hundreds of directories available. We will be discussing them later. A point to note here is that most of the SEO Services Delhi Consultant e-Fuzion has now started to mix their web results with some kind of directory results.
Though there is a category of SEO Services Delhi Consultant is not crawler based. They accept money to list your web site. These paid listings search engines will be dealt in greater detail in subsequent section.
topic : RSS Feed Submission Established as a Good SEO Linking Campaign When you publish a blog, RSS feeds are great ways to get your message out and connect with readers in your target market. RSS feeds allow you to broadcast out
RSS Feed Submission Established as a Good SEO Linking Campaign
When you publish a blog, RSS feeds are great ways to get your message out and connect with readers in your target market. RSS feeds allow you to broadcast out your messages, bring in new readers to your blog with an interest in your chosen topic, and build-up a committed reader-base, all at the same time. In addition, RSS feeds are a great choice of a variety of tools which can help with your SEO linking campaign.
One of the first things you quickly discover as a blogger is that a successful search engine optimization campaign can take up a ton of your time, and raise your frustration level to new heights, all at the same time. Many new bloggers generally start with the blog submit sites and even attempt manual RSS feed submit techniques, but eventually they all end up deciding that it is just all too much work to do with any real regularity. However, if they give up completely it really hurts their SEO efforts and their ability to grow and monetize their blog successfully. And, if they choose to do it half-heartedly or only occasionally, then it really isn’t a very successful to help improve their search engine rankings.
The problem with using a manual feed submitter, or using an individual RSS submitter even, is that it is very time consuming to deal with on a consistent basis. Most bloggers simply want to blog and get their words out to the world; they do not want to spend hours upon hours on their SEO and marketing efforts. By submitting your RSS feed to each site at a time, you can easily spend hours upon hours of time and never really get too much return for all of your work.
Software programmers, many of them bloggers themselves, have developed some great semi-automatic RSS feed submit tools which you can now choose from to help submit your RSS feed without it being such a time consuming proposition. These software programs allow you to simultaneously submit your blog and RSS feeds to literally thousands of directories, and to do it all with only a couple quick mouse-clicks.
Setting up the RSS feed submission software is a breeze and the submission process takes less than ten or fifteen minutes each day, from start to finish, making it much faster and easier than manual RSS submit attempts.
If you are a blogger interested in publishing RSS and getting your feed out into the RSS databases of the world, I would highly suggest that you check out some of the amazing new RSS software tools available to you today on the market. Choose a tool that is easy to use and one which will allow you to reach the maximum amount of directories possible for the least amount of hands-on work. Additionally, if you are taking the time to use more robust XML feed technologies, you want to use a semi-automatic feed submitter for those as well.
By remembering that your ultimate goal as a blogger or webmaster is always the most exposure and back links possible, for the least amount of your time, you simply cannot go wrong using a semi-automatic feed submitter. And, your search engine rankings will soar through the roof as a nice by-product of all of that exposure and linking.
topic : Google’s New Update - Is Google Bombing You? As the world turns, the internet is getting stirred up by these new Google updates showing up all over the web. For the past few weeks people have been recording two GoogleBots
Google’s New Update - Is Google Bombing You?
As the world turns, the internet is getting stirred up by these new Google updates showing up all over the web. For the past few weeks people have been recording two GoogleBots showing up on their site stats.
While updates may be good for some, it also means “welcome to the real world” for others. If you are one to watch closely those high rankings that your website has been getting, you may want to revisit them again. Don’t be shocked to see that your site has dropped off the face of the earth.
Is Google Killing Over-Optimization?
The more we take a look at what is happening out there, the more we discover that Google seems to be penalizing websites that “over optimize” their sites. If you try and insert keywords whenever you can, you are over doing it. If you add “anchor text” to all your links, you are over doing it. Anchor text is a new practice but as I’ve stated before, it won't last long. Most people never get to read or even see the anchor text implemented in a website. Anchor text is the “explanation” that pops-up when you put your cursor over a link.
I tested the “anchor text” theory with my site last week. I only tested one main page that I knew that Google would re-index within 48 hours. The results were very negative. As soon as the new information was indexed, the search engine results from that page dropped down dramatically. Again, I removed the anchor text from the page and the results seem to gain momentum once again.
It's not hard to come to the conclusion that with so many of us out there seeking for “google answers”, we tend to implement anything we read in articles, newsletters, forums, etc... within our websites. With this in mind, it's no wonder the new update may be attacking those who try too hard to raise their positions in engines.
Is Page Ranking Dead?
As we where all trying finally to veer away from Google Page Ranking, we now see another change in our ranks, another update has hit our doorway and with it has brought new PageRank updates. Is it really an increase/decrease of pagerank? or is it just the result of the new updates taking a small affect to the pagerank technology from Google.
It actually seems as though pageranking is still in affect. Many of the newer pages built these days have been neglected from pageranking altogether. Now, we can see a small increase to newer pages and a possible increase to older ones as well. Lately before the commotion started, 99% of newer pages barely gave any signs that Google had indexed them and rewarded inbound links to them.
What Does The Future Hold?
Many of you might be thinking, where do we go from here? In reality there are literally 1000’s of you out there that have never gone through a Google update of this magnitude. You may feel confused, unsure, and alone. Don’t worry, you are not the 1st to get hit hard. We've all felt the wrath of Google sometime or another. The best thing to do is to NOT wait until the storm settles down. No, get out there promoting your site more than you’ve ever done. I’ve always considered a hit to my websites a blessing in disguise.
Is Google's IPO Affecting Change?
Some seriously believe that since the introduction to Google's new IPO, they have had a new found reason to working harder at delivering better results and trully proving to the world that they have what it takes to be the best out there.
How is it that so many of us out there now depend on Google to perform well? What has happened to promoting online where so many of us depend solely of Google to create success for our business? Does this not seem strange to you? In our efforts to increase rank, get better placements, increase our traffic, we have let Google become our parent figure guiding us online and holding our hands.
As we move into the future, are we going to allow only a certain amount of companies to hold the keys to our future? We need to break free and look towards making new partnerships and help smaller but also deserving search engines to plow the way.
Before this update, you may have felt comfortable with your high rankings but now they are gone. It has happened to the best of us. Take this opportunity to get back up and start promoting your site like you’ve never done before. Don’t just sit there and wonder what happened, take advantage of this “ego buster” and increase your own rank.
As for Google’s future, let Google figure that out and keep your focus on your own future. Go further than you’ve ever gone before.
Until next update, keep it up!
topic : SEO - General Guidelines SEO is an acronym for Search Engine Optimizing and refers to a set of good practices that teach you how to improve your website so that it would be easily tracked, indexed and ranked by search engines.
SEO - General Guidelines
SEO is an acronym for Search Engine Optimizing and refers to a set of good practices that teach you how to improve your website so that it would be easily tracked, indexed and ranked by search engines. Getting your site indexed by Google and other major search engines will help you attract visitors and increase traffic.
SEO is an exciting and ongoing process that involves not only an initial optimized website, but also permanent maintenance and evaluating search results on a regular basis. With the ever-changing Internet technology, SEO experts sometimes have contrasting opinions on what makes a good website. However, there are some general guidelines most of them agree on.
Design & Content
• You should build your web pages for human beings and not for search engines. A clean design and a strong content will ultimately drive search engine spiders to your site.
• Make a clear hierarchy and provide text links to each page.
• Don't put to many links on a single page (maximum 100).
• You should include a site map to help users navigate easily through your website.
• Make sure you have clear TITLE tags, no HTML errors and all the links work.
• You should use text instead of images to display important elements, as search engine crawlers may not recognize a text inside an image.
• While keeping your content useful and clear, do use keywords that you know users would type to get to your page.
• Check with your web host to see if the server supports the If-Modified-Since HTTP header. This header tells Google whether the website content has changed since its last visit.
• While it is advised session IDs to track visitors' path through the website, you shouldn't do this for search bots.
• The robots.txt file on your web server tells spiders which directories can be crawled and which cannot. Make sure it's updated and it doesn't somehow block search engine crawlers.
• After you've built your website and put it online, try to get high PageRank sites link to it.
• Submit your website to major search engines (Google, Yahoo/Altavista, MSN) to get it indexed, along with a site map that will tell them the site structure.
• Submit your website to relevant directories, such as Yahoo and Open Directory Project.
• Get involved in community based websites, blogs and forums and build a strong reputation.
Whether you choose to implement these techniques yourself or go to a SEO expert, no one can guarantee a #1 ranking on Google and other search engines. Search engines change their crawling algorithms often and competitor websites appear all the time. However, following these basic SEO guidelines will improve your chances of increasing your website traffic and is a better practice than looking for a way to cheat on search engines in order to get your pages indexed.
Copyright © 2006 Andreas Obermueller
topic : A Simple And Free Way To Skyrocket Your Search Engine Ranking What can you do right now, to increase your search engine ranking? Well for starters, incoming links play a huge role when it comes to placing high in the search
A Simple And Free Way To Skyrocket Your Search Engine Ranking
What can you do right now, to increase your search engine ranking?
Well for starters, incoming links play a huge role when it comes to placing high in the search engines. The more links that point to your site from other websites the better. To the search engines, each incoming link counts as a vote for your ranking. The higher a site ranks, the more the its vote is worth.
It's also important that these sites that have a similar theme as yours. For example, if your site is built around photography software, you would want to get your link on sites that deal with camera equipment or photography tips.
There is a simple and free technique that you can start using this minute to get tons of incoming links to your site. After reading this article of course :)
Try this, open your favorite search engine and type in the following phrase with quotations marks: "fishing" "add url" . Hit the search button and the results will turn up numerous sites that allow you to add your website link to their directory.
Some of these sites will add your link right away and some might require a reciprocal link which means you add their link to your site. Reciprocal links can also help your ranking by positioning you as an authority if you link to other quality, similar themed sites.
Apply this technique to you own site by substituting the keyword "fishing" with whatever keyword applies to you niche. To find even more sites that allow link submission, play around with different combinations of keywords in between the first set of quotation marks.
"football" "add url"
"football gear" "add url"
"fishing gear" "add url"
"hockey equipment" "add url"
"weddings" "add url"
"wedding merchandise" "add url"
"golfing equipment" "add url"
"golfing secrets" "add url"
"fitness products" "add url"
"adventure tours" "add url"
Next you can expand you search even more by replacing "add url" in between the second set of quotation marks with other phrases like "add link" or "submit a url". Get creative and try every possible combination you can think of.
"add your link"
"add a link"
"add a site"
"submit a site"
"suggest a link"
"suggest a url"
"recommended a site"
"suggest your site"
As a side note, sometimes these link directory sites will have another text link that you must click to find the submission form. In cases like this, look for things like "click here to add your site" or "add your url" etc.
If you want to streamline the process of submitting your website link to hundreds of directories, significantly increase your link popularity and search engine ranking, then I highly recommend a hot new product called Link Directory Submitter www.GetDirectorySubmitter.com
This program has a very large, every increasing number of sites already built into it that you can submit your link to. Using this program is a great way to leverage your time by letting the program handle all the dirty work of finding these sites and manually submitting to them on your own.
topic : A Way to Explore Your Web Site We are proud to offer the latest techniques in the SEO Services Delhi Consultant e-Fuzion world- Latent Semantic Indexing (LSI) based Search Engine Marketing and Optimization Services. LSI
A Way to Explore Your Web Site
We are proud to offer the latest techniques in the SEO Services Delhi Consultant e-Fuzion world- Latent Semantic Indexing (LSI) based Search Engine Marketing and Optimization Services. LSI is Google? s hottest Search engine algorithm twist and our proprietary SEO Services Delhi methodology- The Dartboard Optimization Matrix (DOM) compliments Google? s LSI twists perfectly.
Let our search engine marketing experts help put your website on a high visibility footing- the ethical white hat way.
Pay per click or PPC advertising is an important component of Search engine marketing strategies for many companies who wish to promote their website effectively. Our Google Certified e-Fuzion Services PPC expert’s team aids you to achieve maximum ROI for your PPC campaign to increase the number of qualified prospects to your website.
Basically SEO Services Delhi Consultant uses Latent Semantic Indexing (LSI) based Search Engine Marketing and Optimization Services, is just a process which help the web sites to come in top rank. In e-Fuzion , under SEO Services Delhi Consultant you find the searching process with perfect clarity. e-Fuzion is a technically focused interactive agency providing integrated services platform for online marketing and advertising based on a portfolio approach. It is in the process of combining its existing service delivery strengths with a sophisticated toolset to provide comprehensive marketing solutions to the clients. e-Fuzion in SEO Services Delhi Consultant is presently serving in the areas of Search Marketing (SEO & PPC), Display Advertising, Local Marketing Solutions and Technical Services. e-Fuzion has demonstrated expertise building significant amounts of online traffic by leveraging its proprietary Latent Semantic Indexing (LSI) search engine optimization technology and PPC semantic keyword focused processes. The business model works on three levels. On the uppermost echelon is research based online consulting services across the verticals: Health, Travel, Financial Services, and Legal, Retail, Ecommerce and others. This is complimented by a service suite which encompasses all major digital marketing segments: Search Marketing, Display Ads, Classifieds, Referrals/Lead generation and Content Syndication (PR/Blogs/RSS/XML Feeds). Underpinning this service suite is a technical product toolset for single interface tracking and analytics of campaigns.
This product-service delivery model will generate leveraged campaigns for clients with ROI optimized across the entire online ad-spends. It would mean substantial savings for clients.
topic : Search Engine Optimization And Why You Gotta Use It? E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites
Search Engine Optimization And Why You Gotta Use It?
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let's just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site's existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site's content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
topic : Highly Effective Web Techniques For Free Traffic Generation If you have a Web site with SEO there is no useful for that site, If you do SEO for that site then only you will get benifits from that site. Why you pay more
Highly Effective Web Techniques For Free Traffic Generation
If you have a Web site with SEO there is no useful for that site, If you do SEO for that site then only you will get benifits from that site. Why you pay more amounts for PPC or Adwords. If we your site was optimized then no need of PPC and Adwords, many big companies are taking more amount for SEO, But
Inspire IT India is one taking few amount for SEO and giving quality SEO for the customers with in time. Many people are benifited by this company and they are getting more business. Why don't you try one time for your site. Inspire IT India people also avalable maxtime to chat with you and giving suggestion online. If you want SEO for your site then ask For A Quote
We all know that traffic is the most essential thing for a successful Internet business company. There are a lot of reliable ways to jumpstart your traffic flows, though most of them would cost some money.
1) Free Pay Per Click (PPC) Advertising
The Adwords by Google, Yahoo's Overture and many other PPC search engines provide great sources of targeted Internet. They are very truly popular among web marketers.
Here are the good news, there are dozens of PPC search engines who will give you up to 0 in free credits to prove that pay per click advertising will work for you. To claim your credits all you need do is visit the various engines and web directories and sign-up. There are no catches and it won't cost you anything except your time. Request Quote
2) Use Profitable Keywords Or Keyword For Your Site's Content
Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword rankings to give away relevant search results. Try to employ the most profitable (higher demand) keywords at your site content. You could write your own content. If you're writing content on yourself you have to make it more entertaining as well as informative.
In doing so, you can get high rankings in search engine results and strong incoming traffic without any costs. Request Quote
3) Exchange Links With Partner Sites
Another good idea is trading links with partner sites. Exchanging or trading links with other sites, both of them could benefit. When one site features another sites link, they will provide one another with the traffic they both generate.
The efforts are doubly beneficial because it seems like both sides are working to generate doubly enhanced traffic. The more links exchanged with more sites the more traffic could be expected. Request Quote
4) Write Articles and Publish, Join Forums, Blogs Them Across The Internet
There are a lot of sites that offer free submission and posting of your articles. You'd better to submit articles to sites containing the same subject that your site deals in. If you sell computers write press releases and articles about computers and computer parts.
When people find in your article something of interest, you have good chances of following the track by finding out where the article originated. It lasts for you just to a attach a brief description of your site or service at the end of the article and to include a link. Request Quote
You can take advantage of online forums, blogs and web communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the goods or services that you represent or offer.
To Contact: email@example.com.
For more details: Request Quote || SEO India || SEO Expert India || SEO UK || SEO Hyderabad || SEO India RSS || Contact Inspire IT India || Reciprocal Links || E mail Marketing India || Affiliate Marketing India || Internet Marketing India || Search Engine Marketing India || Web Designing Hyderabad India || SEO Company India || SEO India || SEO Expert India
Other Useful Links : North Cyprus Properties Art Posters Free Web Directory Church Loans SBA Loans Wholesale Commercial Lending Home Loans California (CA), Mortgage Loans California (CA), California Home Loans Northern Cyprus
topic : Is Your Domain Name SEO Friendly? When you first start an Internet business one of the first items on the list, after you've written your business model, is getting a domain name. In years past it wasn't as difficult to
Is Your Domain Name SEO Friendly?
When you first start an Internet business one of the first items on the list, after you've written your business model, is getting a domain name. In years past it wasn't as difficult to find a decent name for your site. Today however, it's not as easy to get your dot com name. The process of registering a name has improved substantially but the availability for descriptive names is far more difficult. Why is this a problem you may ask? It's more of a problem for small and home business sites than it is for larger companies. The reason is simple and I can sum it up in one word: money.
Larger companies, especially public companies have the funding to advertise their new sites, therefore they don't really need to have names that reflect the type of business they are in. I can site a perfect example, Go Daddy.com, has absolutely nothing to do with the type of business Go Daddy is in. But being the largest register of domain names, GoDaddy can advertise on all media levels to get business including buying advertising time on the Super Bowl! If you are starting a home based business on the Internet, I'll bet that you won't be buying time on television not to mention next year's Super Bowl.
Okay, where am I going with all of this? You are on a limited budget when you start your business and you must rely on free traffic to your site, because without traffic you have no business. This is what I described in my article on organic traffic a few weeks ago. In order to get substantial traffic to your site you'll need to have an optimized site. This all has to do with keywords and something called keyword density. You achieve this by having your most important keywords dispersed throughout your website and your domain name. (See I did come to the point of this article.)
Most SEO, search engine optimization, programs first look at the domain name and your major keywords. They look to see if your domain name and site title have any commonality. If they do your site receives extra points in the SEO algorithm, (a logical step-by-step procedure for solving a mathematical problem in a finite number of steps, often involving repetition of the same basic operation.) I hope that I haven't lost you here because all of this is very important, especially to home based Internet business owners.
Most SEO programs will constantly refer back to the domain name and those words which match the dominate keyword phrases that you have chosen. When your site is optimized, search engines will pick up your scent, so to speak, and you will have great placement and positioning on searches that have your keywords. All of this amounts to substantial traffic.
I'm not an expert on SEO and I don't pretend to be but I've spent my share of time in attempting to understand it and how it effects my site. I can recommend two areas of my site that I think are beneficial to you: Web Site Design and Search Engine Optimization at www.homebusinessresearch.com There are a lot of submission services as well. Some of them are good and some of them are not so good. Try to optimize first.
topic : Building a Highly-targeted Opt in List: When Money Lies Beneath the Lists Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs
Building a Highly-targeted Opt in List: When Money Lies Beneath the Lists
Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off. This is because most of them, who have not yet realize the right way to succeed in Internet Marketing, continue to believe that the mere fact that they have a website is already enough to succeed on the Internet.
The truth is, they all end up very upset because they fail to realize the secret behind the success in Internet Marketing.
Having a website is not a guarantee that your online business will succeed. How will you succeed if people will not realize that your business exist online? The key to Internet marketing is to get your business noticed.
An effective way to do this is to build an opt-in list. In fact, most of the people who are already experts in Internet marketing will tell you that building a highly targeted opt in list is the most effective and important tool in Internet marketing.
Basically, an opt in list is a list of email addresses of people who have agreed to obtain any kind of information from online businesses like you. The term “opt in” means that you have their permission to send to them whatever newsletters, brochures, or promotions that you have in your online business.
It is extremely important that you have their permission first before you send them information because unsolicited emails will be regarded as spam, and spamming is an illegal activity in the Net.
Because of the feasibility of building an opt in list on Internet marketing, most of the online entrepreneurs consider it as the most treasured tool online. They need this list in order to get the consumer’s attention and sustain interest.
By creating an opt in list, you will be able to maintain solid contact with your previous buyers at the same time boost your sales because of the fact that you have a sure target market always ready to purchase items from you.
Opt in list is considered to be the most important item in an Internet marketer. In fact, if in case something bad happens like emergencies and catastrophes and they could only save one item, it would be their opt in list saved on a backup disk.
Just imagine how these people value their opt in list. If this is the case, then it must be really something, right?
So, for people who are not yet aware of the importance of building a highly targeted opt in list and would like to know how to build them, here are some tips that could be very useful.
1. Decide on your niche market or your target market.
It is extremely important to know your target market in order to focus on something. It would be really confusing and time consuming if you will build an opt in list with no particular market in mind.
Moreover, having a niche market would bring more focus on your marketing campaigns and would derive better results because you have direct you emails to people who would most likely be interested in them.
2. Be sure that your selected target market is available in the Internet.
The mere acquisition of a niche market is not a guarantee that you can already start building your opt in list. Since, the concept of opt in list is specifically generated to aid in the growth of the Internet market of a particular entrepreneur, it is important to have a niche market that is available through the Internet.
The concept is basically simple, how can you promote your online business if your niche market is not available in the Internet? Hence, it is extremely important to verify if your target market is available online.
3. Verify if your chosen target market is income-generating market.
Building a highly targeted opt in list will just go to waste if your niche market is not generating any income at all.
Try to verify their income-generating potential through the search engines, wherein you will find some paid ads related to the keywords you have searched. This would only mean that if somebody is willing to pay to advertise focusing on the same target market that you have in mind, chances are, you will be able to reap positive results on your target market.
4. Generate solutions to the problems of your target market by using Internet forum.
Creating this type of forum will initiate the underlying solutions that will answer to most of your target market’s problem.
Through their posts and threads, you will be able to identify your target market’s problem and will be able to come up with a great solution. In turn, it will be very handy when you make your opt in list.
Indeed, the success of an online business or Internet marketing greatly depends on the opt in list. It is where the online businesses could come up with newsletters that would allow them to promote their products at the same time create the need for it. In turn, it will generate more income and make more money.
As they say, money is in the list that’s why most businesses consider opt in list as valuable as gold.
topic : Part III - Getting Your Site Indexed in Yahoo Unlike Google, which allows you to use sitemaps as a way to get your site indexed and spidered, Yahoo uses several different approaches to indexing content. It can take a little
Part III - Getting Your Site Indexed in Yahoo
Unlike Google, which allows you to use sitemaps as a way to get your site indexed and spidered, Yahoo uses several different approaches to indexing content.
It can take a little while to get indexed, but if you are persistent, you'll see your site indexed on Yahoo in no time.
First, you need to understand the different ways that Yahoo indexes content because there are both free and paid versions.
However, since Yahoo no longer uses Google for its backend results, and Yahoo Directory listings are now mixed with search results, paying 9 a year to get included in the directory may not be the way you want to go.
Of course, if you have a personal, instead of a commercial website, you can get included in the Yahoo Directory for free. This will take some time; however, it is well worth the effort.
Now, before you submit your site to Yahoo, you will need to make sure that it is properly prepared, and that you have a Yahoo account. You can sign up for free.
The easiest way, of course, to get indexed is to have an RSS feed that has been correctly formatted in XML. Then all you have to do is log into your Yahoo account, add it to your My Yahoo page, and your site will begin to get indexed almost immediately. This works especially well for blogs, as well as sites that are updated frequently.
If this isn't a viable option for you, then you can submit the traditional way.
You will need to log into your Yahoo account to get started (it's free), and then you can visit the submission page:
There are two ways to submit your site: you can submit your site feed, or you can submit your main url for your website. When you use this form, you will be submitting your site directly to the crawler, which is free.
This is no guarantee that you site will be accepted. If you don't get indexed the first time, add more content to your site, as well as optimize it, and resubmit.
The real secret to doing well on the search engines is to offer real value to your site visitors. Offer real value to your site visitors, and you won't have any trouble getting indexed in the search engines.
There are also other ways to get indexed by Yahoo depending on the type of content you offer and how newsworthy your site is. Google also offers several other paid ways to get indexed like Product Search, as well as travel and sponsored search.
To see a complete list, start here: search.yahoo.com/info/submit.html
Although Yahoo isn't the largest, or the highest ranking search engine on the internet, it is still one of the most important, and if you want use search engine optimization and promotion as a main technique in your marketing arsenal, you definitely need to get listed here.
topic : Car insurance going dutch Car Insurance going dutch In the dutch version of google the keyword prashe "car insurance "is an very populair. Eventough the speak and wrtie dutch in the Netherlands there are still
car insurance going dutch
Car Insurance going dutch
In the dutch version of google the keyword prashe "car insurance "is an very populair. Eventough the speak and wrtie dutch in the Netherlands there are still more than 30000 searches in english. The dutch word for ca insurance is "autoverzekering " . This keyword is lookedup more than 100.000 times. So " car insurance " is 30% of the normal search.
This is beacause the Netherlands has a lot of immigrants who don't speake or write dutch. About 15% are not native Dutch people. So there is a big market for english searches in the dutch version of google.
The website diks.nl is an insurance broker in the Netherlands who has now some pages rewritten in englisch to attrack an other group of customers. Because there is not a lot of competitors for this keyword the website rose within notime to a #9 spot in the dutch version of google.
Soon there will be more keywords added to the webiste according to ohter kind of insurance.
topic : SEO Delhi Creates One Way Incoming Links to Your Site A SEO Company Delhi should cater to the individual needs of the client and be readily available to handle any request at the drop of a hat. In search engine optimization
SEO Delhi Creates One Way Incoming Links to Your Site
A SEO Company Delhi should cater to the individual needs of the client and be readily available to handle any request at the drop of a hat. In search engine optimization procedure and services you discover numerous technique and services that you can fit in is in arrange to find your web site ranked in the exploration engines. These techniques are commonly identified like search engine marketing services. The importance of optimization is that the search engine will ensure that you will get traffic on your web site. For a business to survive even a small period of time on the Internet, it needs a lot of web traffic. A web site with a lot of visitors will have a flourishing business. SEO Delhi creates one way incoming links to your site, the identification of resources to link. Search engine market techniques are the most beneficial way of attaining traffic for a web site. Hence, every web site, irrespective of its function, first aims at receiving their web site optimized for the search engines. If you one time comprehend this commentary then you ought to realize for how much extent the search engine optimization is essential for your web site. But you must remember that one good quality incoming link is better than different inferior quality incoming ones. When a search is carried out that is related to your web site, Search engine optimization will make your web site unique and will stand out from the competition, causing your web site to eventually reach the first page of the search engine results for your topic. This is because SEO Delhi Company sees them as they are one way link. The internet these days has become in sequence cum interaction hub. People approach now to get in order and relate with the people to know a lot more. Thus these features must necessarily be obtainable in your web site too. Merely in SEO Delhi Company e-Fuzion the willpower is on hand amongst the rest in the search engines, and will be able to benefit the users with its satisfied and features. People will find your web site in the first page of the search engines' results and will get you more traffic because of it.
topic : Little Change That Gave My Website 1st Page In Google, Yahoo, Msn, Aol And Other Top Search Engines. Today even 6 year old kids know that content is the king of Internet. If you have good and relevant content, search engines
Little Change That Gave My Website 1st Page In Google, Yahoo, Msn, Aol And Other Top Search Engines.
Today even 6 year old kids know that content is the king of Internet. If you have good and relevant content, search engines will find your site faster, people will visit this site more often, and you will be enjoying targeted traffic.
The most popular strategy to get a wider publicity for your web site content is article submission. Perhaps you already tried this. If not, go to any search engine and submit keyword 'article' or 'article submission', and you will see tons of pages dedicated to articles and their submission.
Like many others, I also tried article submission for my web site, and was effective. But under the harsh article flood on the market today, it is not that easy to get your web site to the top of search engines. I already started to feel blue about article submission, and then it struck my mind...
I can use anchor text with my keywords in the submitted articles!
I tried it, and now I am on the 1st page in Google with over 71,600,000 competing pages!!
For those who do not know what is anchor text I will give a brief explanation.
If you put web site URL in the text, this URL will be clickable. This means when your point mouse to this URL, you can click it and get forwarded to the site page indicated in URL. Perhaps you noticed that sometimes you can see a simple text which is linked to a special URL. The text does not have any ... in its body, but when you point your mouse to this text, you see that it's linked to URL. Clicking on this text will get you to the page indicated in the URL to which this text is linked.
So, anchor text is a simple text that is linked to URL with the help of HTML code. In other words, anchor text is hyperlinked text.
Anchor text isn't new to Internet marketing at all, and I was really amazed why changing simple ... in my articles to anchor text got me to the Google top. After asking some questions on Internet marketing forums I got the explanation.
Today most of the search engines count heavily towards ranking of your web site using anchor text. If you use the keyword or keyphrase of your web site as the anchor text and link this text to your web site URL, search engines will gulp this info faster and will rank you higher on this keyword/keyphrase. And now imagine that you have submitted your article with proper anchor text and URL to some article engines - they will distribute it worldwide. You will get hundreds of pages where the anchor text will be increasing your rank for any keyword you put in this anchor text.
In my case, I had many articles that were already submitted to article directories. These articles got indexed by Google, having some PR. I just changed the info in article resource box, i.e. put anchor text instead of simple ... You see: one little change gave me lots of pages with PR that had my keyword and my URL! Within few days I got on the 1st page in Google, Yahoo, MSN, AOL, AllTheWeb and AltaVista for my keyword.
It worked for me, it will work for you too.
Surely there are more tiny tips how to squeeze more from anchor text, but disclosing everything in one article isn't smart. Search on this topic, and you will find many useful things to get ranked higher with anchor text strategies.
topic : A Guide to RSS Aggregators One of the most popular features of Internet portals, websites, pages and even emails is a frame that features an organized list of news headlines and periodic updates from other web sources.
A Guide to RSS Aggregators
One of the most popular features of Internet portals, websites, pages and even emails is a frame that features an organized list of news headlines and periodic updates from other web sources. Really Simple Syndication, formerly “Rich Site Summary” or simply, RSS makes this possible.
Most users visit a lot of websites whose content continually change, such as news sites, community organization or professional association information pages, medical websites, product support pages, and blogs. As Internet surfing became an intrinsic part of business and leisure, it became important to get rid of the very tedious task of repeatedly returning to each website to see updated content.
RSS easily distributes information from different websites to a wider number of Internet users. RSS aggregators are programs that use RSS to source these updates, and then organize those lists of headlines, content and notices for easy reading. It allows computers to automatically retrieve and read the content that users want, then track changes and personalize lists of headlines that interests them.
The specially made computer programs called “RSS aggregators” were created to automatically find and retrieve the RSS feeds of pre-selected internet sites on behalf of the user and organize the results accordingly. (RSS feeds and aggregators are also sometimes referred to as "RSS Channels" and "RSS Readers".)
The RSS aggregator is like a web browser for RSS content. HTML presents information directly to users, and RSS automatically lets computers communicate with one another. While users use browsers to surf the web then load and view each page of interest, RSS aggregators keeps track of changes to many websites. The titles or descriptions are links themselves and can be used to load the web page the user wants.
RSS starts with an original Web site that has content made available by the administrator. The website creates an RSS document and registers this content with an RSS publisher that will allow other websites to syndicate the documents. The Web site also produces an RSS feed, or channel, which is available together with all other resources or documents on the particular Web server. The website will register the feed as an RSS document, with a listed directory of appropriate RSS publishers.
An RSS feed is composed of website content listed from newest to oldest. Each item usually consists of a simple title describing the item along with a more complete description and a link to a web page with the actual content being described. In some instances, the short description or title line is the all the updated information that a user wants to read (for example, final games scores in sports, weblogs post, or stock updates). Therefore, it is not even necessary to have a web page associated with the content or update items listed -- sometimes all the needed information that users need would be in the titles and short summaries themselves.
The RSS content is located in a single file on a webpage in a manner not very different from typical web pages. The difference is that the information is written in the XML computer code for use by an RSS aggregator and not by a web user like a normal HTML page.
There are 2 main parts that are involved in RSS syndication, namely: the source end and the client end.
The client end of RSS publishing makes up part of the system that gathers and uses the RSS feed. For example, Mozilla FireFox browser is typically at the client end of the RSS transaction. A user’s desktop RSS aggregator program also belongs to the client end.
Once the URL of an RSS feed is known, a user can give that address to an RSS aggregator program and have the aggregator monitor the RSS feed for changes. Numerous RSS aggregators are already preconfigured with a ready list of RSS feed URLs for popular news or information websites that a user can simply choose from.
There are many RSS aggregators that can be used by all Internet users. Some can be accessed through the Internet, some are already incorporated into email applications, and others run as a standalone program inside the personal computer.
RSS feeds have evolved into many uses. Some uses gaining popularity are:
·For online store or retail establishments: Notification of new product arrivals
·For organization or association newsletters: title listings and notification of new issues, including email newsletters
·Weather Updates and other alerts of changing geographic conditions
·Database management: Notification of new items added, or new registered members to a club or interest group.
The uses of feeds will continue to grow, because RSS aggregators make access to any information that individual users like more convenient and fun.
topic : Affordable SEO Services That Works In our world today, everything relies on the power of computers. Everything is being managed and governed by computers. All aspects of life concern things that are related to the cyber
Affordable SEO Services That Works
In our world today, everything relies on the power of computers. Everything is being managed and governed by computers. All aspects of life concern things that are related to the cyber world.
One of things that the computers or the cyber world provide is the internet. The internet is a vast thing that offers variety of services. In the internet you can find all that you needs.
Since the internet is the most likely that administers every thing that exist in this world, all companies and people that provide services and products uses the internet for their marketing, sales, promotion and other aspects of business and life.
Since the internet is used for different purposes, the SEO industry has grown vastly; many SEO companies arise and offer different SEO services.
SEO or Search Engine Optimization is designing web site so that search engines easily finds the pages and index them. The goal of SEO is to make a page be in the top ten result of a search. The term also refers to an industry of consultants that carry out optimization projects on behalf of the client’s sites.
Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden. SEO is primarily concerned in the improvement of the visibility of a site organic search results.
In the economic status of today, people are looking for things that are affordable so as to SEO services. It is always wanted to have affordable web design, higher search engine ranking. People always want things that are affordable.
There are many web providers that offer affordable SEO services and internet marketing solutions to people and companies aiming to improve their on line presence through the search engine ranking. With millions of people using internet turning to search engines every day in order to find products and services and information, companies can’t afford not to be found by internet users and surfers.
SEO aims of targeting traffic coming in from search engines to websites and increase the online market share. Many companies specialize in providing affordable SEO services and internet marketing solutions that bring results.
Most search engines and directories are among the most effective and affordable internet marketing solutions in acquiring new web site visitors. Most of the affordable SEO services involve skills of SEO experts and up to date search engine information.
Affordable SEO services are being offered to target markets and sales for the SEO companies. It should be adapted to many specific cases. All affordable SEO service and internet marketing solutions are flexible and respond to various marketing needs.
Many SEO companies offer global approach to SEO strategy in a very affordable price through different steps. These steps are:
1. Website analysis and research.
2. Keyword analysis.
3. Positioning and strategy development.
4. On page search engine optimization and copywriting.
5. Link popularity development.
6. Search engine submission and advertising
7. Website ranking analysis and;
8. SEO and copywriting level 2.
In choosing companies that offer affordable SEO services, choose those that work closely with the clients to develop custom solutions promoting their business on line, those that are experts in geo targeting. Also choose those that focus on lead conversion, companies that take good care of targeting markets that corresponds to the audience. Choose those that provide the best returns to your investment.
topic : Build Your Website to Be Seen When you are building links to increase your website popularity, whom do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve
Build Your Website to Be Seen
When you are building links to increase your website popularity, whom do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way. Yes, indeed, Google page rank should come first and foremost. Page rank is part of the algorithm of Google's ranking in the search engine results. Other search engines use link popularity in their algorithm to evaluate your website as well. But page rank is only one of the 100 plus criteria Google uses to evaluate your web pages. Use the idea of page rank as a "tool" to help make decisions, there's no need to live and die by the results. Link popularity itself is merely one-way to improve your ranking.
In fact, there is a general fear of reciprocal linking to websites who inadvertently link to a "bad neighborhood" with penalties or page rank zero, passing on problems to you. Use your common sense. Is this a website you would want to visit or your visitors would want to visit? If the answer is no or you can't tell what the subject of the site is, make a note of it and keep looking. A website full of links with little content doesn't "make sense" because what benefit is it to you or your visitors? Of course you are going to link to your partners in business or maybe the small website that is doing a bang up job of selling widgets and providing widget information.
The idea of acquiring link popularity by linking back and forth to other sites to boost your popularity artificially is a popular method. But is it of value to your website? Ask yourself: Would you link to this site if link popularity in the search engines didn't matter? Would your visitor care about this link or find it helpful? Does the website have good content? Is this an opportunity for you to publicize your website by being listed there? Will this link cause you to spend a great deal of time worrying about it?
Is the link "just a link" or do you want a link from any site whose visitors care about what you have to say
It makes sense to list your website in the search engines and directories. In fact, one-way linking, such as listing your site in directories, is a good way to improve your link popularity naturally. Well, you say to yourself, of course I've done that. Besides the major directories, what else is out there? You'd be surprised at the amount of good secondary and specialty directories that drive traffic. Some even specialize in a topic - maybe your topic. If you have a product to sell, look at who your competitor is linking to. Search for directories and business sites on your topic. Look for websites that talk about the widgets you sell and see if they accept submissions to their directory listings in the category for widgets. Do they accept original articles, product reviews, press releases or white papers about widgets? If so, submit your topical articles and watch your link popularity rise naturally. With your good content on other websites as well as archived on your own website, there you have it, links pointing back to your website.
Finally, enhance content stick-ness and optimize your web pages using proper keywords in your site to develop your website so once your visitors arrive, they will want to stay. The World Wide Web uses linking to connect us all. By using hard work to create a quality website and common sense when linking you can stop worrying and start succeeding in internet marketing attempt.
topic : Google’s Bigdaddy about to take control When you’re a search engine that accounts for over 46% of all searches on the Internet, you are a bona fide Big Daddy. But for Google, it’s more than a nickname—it’s the future. For
Google’s Bigdaddy about to take control
When you’re a search engine that accounts for over 46% of all searches on the Internet, you are a bona fide Big Daddy. But for Google, it’s more than a nickname—it’s the future.
For months now, the 7-year-old search engine has been testing new crawling and indexing systems with the hopes of making web searches more intuitive and accurate. The project, called “Bigdaddy,” is much more than a software update. It’s a total refit of the search engine’s infrastructure and software.
“…It’s not just a data push or algorithm update,” says Search Engineer Matt Cutts of Google. Three data centers have so far been updated with new ones coming online every 10 days, a pace that’s expected to increase. Web users can access the updated Google search by typing in the IP address of the updated servers in their address bar: 126.96.36.199, 188.8.131.52 or 184.108.40.206. All of Google’s reported 85+ data centers are expected to be updated around the end of February or early March, and the closer we get to that time, the odds increase that your Google search will hit a “Bigdaddy” data center.
What ‘Bigdaddy’ addresses
The biggest issue “Bigdaddy” will fix is hijacking redirects of URL requests—what happens when someone redirects a request for one website to another though illicit techniques. These kinds of redirects are called “302 redirects.”
“Bigdaddy” will also add something Google calls “canonicalization,” which will instruct a search engine how to decide which of a series of URLs is the proper one to insert into the Google index. For instance, most people would consider these the same URLs:
example.com example.com/ example.com/index.html example.com/home.asp
In reality, these URLs are different and could conceivably return completely different content for each request. However, Google’s “canonicalization” will pick the URL that best represents what the user is likely asking for.
What ‘Bigdaddy’ does
“Bigdaddy” will also bring different crawling and indexing criteria, the groundwork for more advanced algorithms, larger databases and faster, more effective indexing of content.
Additionally, Google will be able to index new kinds of content. Testing is underway on a new search engine spider based on the Mozilla browser that can read links within images and even within Flash video.
What ‘Bigdaddy’ means to you
Brand Identity Guru has spent the past week researching what the implications of “Bigdaddy” will be for our Boston Search Engine Optimization clients. By comparing the results, we found that “Bigdaddy”-powered keyword searches returned improved rankings for 77% of our clients while 17% stayed the same and 6% (mostly those without a good number of incoming links) experienced a decline.
“Bigdaddy” data centers also reported much higher numbers of search results: searching for “landscape software,” the non-“Bigdaddy” search engine returned about 30 million results while “Bigdaddy” returned over 60 million. We’ve concluded, then, that sites ranked well because of solid on-page SEO techniques and inbound linking will benefit from this update. But there are still many unanswered questions about the implications of “Bigdaddy.” However, Google (as usual) is remaining mum on specifics in the hopes of preventing people from taking unruly advantage of the system.
topic : How To Not Get Lost In The SEO World The ever-increasing level of competition in the Web these days is like a mad scramble for most businesses, with thousands of sites and affiliates boxing-out each other for niche markets,
How To Not Get Lost In The SEO World
The ever-increasing level of competition in the Web these days is like a mad scramble for most businesses, with thousands of sites and affiliates boxing-out each other for niche markets, increased traffic, and higher sales.
Website and business owners who spend money on optimizing their websites in the search engines want to know they are getting a good return on their investments. SEO firms and experts need concrete numbers to show that the campaign is working, and that they should continue to invest in optimization.
According to the experts, there are several good reasons why you should measure your SEO efforts, so that you wouldn’t get astray in terms of direction or investment. First, you need to justify how much you're spending to management, your client, or whoever holds you responsible for getting traffic to your website. Second, is to make sure that all the time and funds you're spending on SEO is actually working. Third, to enable you to secure more money for next year's SEO budget. And lastly, to enable you to stay competitive always.
It is also notable to take note that you should understand industry averages, such as how much the average website owner spends on outsourcing SEO, and this could range from 0 to 0 per web page for example, and what sort of return you can expect to receive for paying premium cash. In finding out these spending averages, you are fully equipped with the knowledge when formulating a plan that will convince yourself, or the higher-ups, to spend the money on SEO.
Tips On How Not To Get Lost In The SEO World
It is far better to get started on your SEO journey of learning and make a couple mistakes, than to let months go by, never make a mistake and never get started. Here are a few tips on succeeding, and in preventing yourself from getting lost in the wide, and sometimes tricky world of SEO.
* Make a firm decision to get started. There are a lot of people who will buy a program or purchase a product, but for some reason have difficulty in getting to know how to use it: as a result, they never do.
* Gain self-confidence through experience and constant practice. Far too many people hesitate to try out their ideas. The sooner you strengthen your confidence, the sooner you will realize the potential for what you can achieve and do. In the beginning, start with a few of your own sites where you have full creative liberty without encountering the demands or pressures that come from a client.
* Gather advice from the SEO community by visiting respected forums and discussion groups. Although at times you may not get leading edge stuff, since most of that costs a lot of money, however you will get an awesome amount of pertinent information. Plus, you'll also hear both sides of a story, both the pros and cons, from the debates that seethe within the community.
* Subscribe to reputable newsletters and learn from what the experts say. Many of them are free to sign up to and they can be a wonderful venue to start learning.
topic : Over-Optimization and the Google Sandbox So you put a lot of work into creating a really great website only to find that noone can find it and Google doesnt rank your site very highly. You hear about a thing called "search
Over-Optimization and the Google Sandbox
So you put a lot of work into creating a really great website only to find that noone can find it and Google doesnt rank your site very highly. You hear about a thing called "search engine optimization" and decide to give it a try. Before you go adding your keywords to every element of your pages and building links any way you can, take a step back and remind yourself of the old saying, "sometimes less is more".
Search engine optimization, or SEO, has really taken off over the last five years as more and more fledgling webmasters have created websites, only to find that noone comes to visit. As they search around for ways to get more visitors, most of them quickly find resources on how to optimize a web page for the search engines and go right to work sprinkling keywords everywhere and building links from any place they can get them.
This causes problems for a search engine because, lets face it, you are trying to manipulate the search results and they are trying to avoid being manipulated. After all, just because YOU think your site is a great resource on a topic doesnt mean that it is. Google has already adjusted for the webmaster that is over-optimizing their website, and its called the Google "sandbox". The sandbox is a name that disgruntled webmasters have given to the situation where a new site that should rank well for a keyword is nowhere to be found in the rankings, only to suddenly appear one day several months down the road. What is this sandbox effect and what could cause it?
My theory is that the "sandbox" is actually more of a "trustbox", meaning that Google looks at many attributes of your site to determine if you are attempting to manipulate the search rankings. The most obvious, and the twp traps that most beginning webmasters fall into, I believe, is over-optimizing your on-page content and building too many low quality links too fast.
I believe that the newer your domain is, the less tolerance Google has for over-optimization of pages, or suspiciously fast link building. Once you trip the filter, youre placed in the holding cell ("sandbox"), because Google suspects you of trying to manipulate the results. I also believe that the tolerance for over-optimization varies based on the industry, so spammy industries such as pharmaceutical drugs are far more sensitive to over-optimization than most. That can cause some discouragement by many who are hoping to find fast success, since those industries are already competitive enough that you NEED highly optimized content and lots of links to possibly compete for top rankings, but you cant do it too quickly or you will be sandboxed.
At a recent WebmasterWorld conference, Matt Cutts from Google stated that there really wasn’t a "sandbox", but "the algorithm might affect some sites, under some circumstances, in a way that a webmaster would perceive as being sandboxed." This means that avoiding the sandbox is merely a matter of optimizing your site without tripping the filters in Googles algorithm.
Ask yourself these questions to avoid over-optimization penalties:
- Is your title a single target keyword phrase and nothing else?
- Is your keyword phrase found in several of the following locations: title, header, subheaders, bold or italicized words?
- Does the page read differently that you would normally speak?
- Are you in a competitive industry that is frequented by spammers?
- Have you acquired a large number of low PageRank links quickly?
- Do you have very few high PageRank (6+) links pointing to your site?
In summary, the current theory about Googles "sandbox" is that it is actually more like a holding cell where the Google "police" keep your website when it is suspected of possibly trying to manipulate the search results. As the domain ages, most sites eventually gain enough "trust" to escape the sandbox and immediately start ranking where they normally would. Remember that Google is not manually ranking every website - in the end it is simply a computer algorithm and those who are able to score well in Googles algorithm WITHOUT tripping any filters will achieve top rankings and profit the most.
topic : Win Bright Services with e-Fuzion SEO Delhi company offers a running model of business which needs a least some concept of vital modern technologies, like the internet and email, in order to keep up with the competition
Win Bright Services with e-Fuzion
SEO Delhi company offers a running model of business which needs a least some concept of vital modern technologies, like the internet and email, in order to keep up with the competition and exploit emerging opportunities to take things to the next level. Firstly, being identifiable under your keywords to bring more traffic and to increase online sales. On the internet, search engines are a crucial driver of traffic, and it’s possible to receive hundreds of thousands of visitor each month, may be more, with a strong ranking website with in your target market. It’s no wonder big businesses pays month, may be more, with a strong ranking web site with in your target market. SEO Delhi Company (e-Fuzion) grows your business by telling others about your products and investing in getting your brand seen and heard.
SEO Delhi Company provides a great search engine services with low cost opportunity to bring in potential customers to your website and achieves a great a strong ranking with your site could help to increase your customer number and increase sales. Search engines are also a great way of marketing your business because your website will appear anytime of the day or night under your chosen key search phases, and your website should do your marketing and sales for you. For some yet to even take that first step onto the internet with a basic web presence, search engine manipulation might sounds like a daunting prospect. How ever by taking the time to learn basic SEO principles or by employing the help of SEO professionals, SEO Delhi Company in e-Fuzion provides benefited business from an exceptional return on investment through the major search engines, with long term constructive impact on the success of your website and ultimately on your business.
Yet when you are fast asleep or away on vacation, a good search engine ranking could potentially be bringing in fresh customers to your website for no or very little going cost, which could easily be converting into more direct web sales in no time, and providing you with residual economic remuneration.
topic : Benefits of a generator sitemap Generator sitemap programs can be downloaded from various sources on the Internet. Generator sitemap programs have two fundamental purposes. Generator sitemap programs help surfers navigate
Benefits of a generator sitemap
Generator sitemap programs can be downloaded from various sources on the Internet. Generator sitemap programs have two fundamental purposes. Generator sitemap programs help surfers navigate a site effectively. At the same time, a generator sitemap program encourages search engine spiders. Google offers one of the most popular generator sitemap programs ever to hit the Internet.
The generator sitemap of google makes it possible for a website to get listed and get updated by the google search engine. Setting up the generator sitemap helps speed up the addition of the web pages of a site to the google listing. The generator sitemap also makes it easier for a site to get noticed by online surfers. In addition, any changes made to a website that has a generator sitemap is immediately picked up by google. The generator sitemap also helps keep online information fresh and up-to-date for users.
Visibility is key to generator sitemap
Visibility is a major concern when using a generator sitemap. A website that is completely indexed has better chances of getting top search engine placement in page results. Many of the popular browsers used by searchers and that support java recognize generator sitemap programs. These include firefox and Internet explorer.
An online consumer that searches for a specific content on the web can immediately be directed to any one of the web pages of a particular site. The generator sitemap makes it easier for a search engine to provide accurate results from web pages they are familiar with.
Who can benefit from a generator sitemap?
A generator sitemap is highly recommended for websites that often do repeated modification of their web pages. A generator sitemap can be used for websites of any size, regardless of the number of web pages a site may contain.
Although using a generator sitemap is not a guarantee of increased site rankings, it does however provide a website a better opportunity of getting listed on a search engine.
Working with a generator sitemap
Most of the available generator sitemap programs available on the web make use of extensible markup language or XML. Similar to hypertext markup language or HTML, XML is used widely in blogs and syndicated feeds on the Internet. Each line of a XML code for a generator sitemap has a specific purpose.
The location or identifies the name of the web page of a website. The line indicates when the web page was last modified. The format for can either be dd.mm.yyyy, dd.mm.yyyy hh:mm, dd/mm/yyyy or dd/mm/yyyy hh:mm. Shortcuts can also be used to simply the assignment of dates to the cell.
advises the search engine of a specific time frame when the web page is regularly updated. This can either be done on an hourly, daily, weekly, monthly or yearly basis. For web pages that are not updated, the value 'never' is used. indicates the level of priority that a search engine should give a particular web page of a website. These levels range from 0.0 for least priority to 1.0 for high priority.
Creating a dynamic generator sitemap
Creating a dynamic generator sitemap is useful for websites containing various web pages. The google search engine makes it easy for users to adapt their google sitemap with the help of a python script.
The python script generates a sitemap using sitemap protocol. This creates a sitemap from either access logs, URL lists or from web server directories.
Tips for using a generator sitemap from google
As one of more popular search engines offering a generator sitemap for websites on the Internet, google offers a few tips for its loyal users. Using the google sitemap url encoder/decoder is helpful for submitting sitemaps to google. For websites that have numerous web pages, creating a sitemap can be a tremendous task. For this situation it is best to click on the column title in order to make it easier for a URL list to get sorted.
The google generator sitemap allows users to save their settings after creating a sitemap. Users can use these saved settings as a guideline for succeeding generator sitemap updates. The generator sitemap also recognizes the use of robots.txt files.
Using a generator sitemap is a positive move in getting top ranking on the Internet's top search engines as well as high visibility among online users.
topic : Basics of Search Engine Optimization I am writing this white paper for those people who do not have any idea about search engine optimization (SEO). Special the business community of Pakistan who do not have information
Basics of Search Engine Optimization
I am writing this white paper for those people who do not have any idea about search engine optimization (SEO). Special the business community of Pakistan who do not have information on SEO and its importance in today’s world. Search Engine Optimization is the only technique to increase your business revenue form internet and global world. Making a website is not enough in this era of technology; million of website are building and uploading daily on the global internet world. Main objective to write this paper is to promote search engine optimization in Pakistan.
According to an internet report over 85% of internet users, use search engines to find related websites like yours? Millions of people each day turn to the major search engines to find products, services and information. With over one billion web sites listed with search engines, how will your customers ever find you among the competition? Search Engine Optimization is the solution.
SEO technical definition
SEO is short of Search Engine Optimization. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
Why SEO is important today
Today, internet marketing turning point on how popular your site is. Optimizing your site for Search Engine Marketing can result in a large hit rate to your site. This happens only if your site is to show whenever somebody searches for the keywords of your site. If your site is in the top of Search Engine Rankings, you need to take recourse only to search engine promotion. This is the only way you can possibly reach all those people who are really searching for your service or product. Internet Marketing today is dependent only on search engine optimization. It matters little that your website has the most beautiful graphics or the most attractive words.
Internet marketing is now gradually increasing in Pakistan, as we are very late in this field so Pakistani websites are behind in many keywords and in generic keywords. It doesn’t means that we can not reach SEO on generic keywords but it takes a lot of continuous effort to compete the generic keywords. Most important thing in SEO is that how often a website is updated and how much popular website is.
The only way to measure the success of a Natural Search Engine Optimization Campaign is to know where you rank on the Internet's most important search engines for the keyphrases/ keywords which are relevant to your company, business.
Out of million’s of website on a single keyword (example: trading) only 10 websites comes on the first page of search engine result. 20 percent peoples open second page of the search engine result and 5 percent of the peoples go to the 3rd page, it means that only those websites/pages which are in top 30 results of the search engine will derive traffic to their websites from internet.
Basic Techniques of SEO
Optimizing a website for Search Engines is neither as difficult nor or complicated job as we think. We just need to know what practices to be done and how to do it. You can optimize your own pages yourself and receive excellent ranking in a matter of few months.
As, number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.
Below is a list of items which are important in SEO. Each item are factors that search engines look for when crawling your website in my next coming articles I will discuss each item separately to improve your website in terms of each of the following factor:
• Selecting your keywords
• Prioritize your keywords
Domain name / Filename
• Domain Registration
• Keyword in domain name
• Keyword in filename
• Length of Website Address
• Keyword in title tag
• Keyword in Description Meta-tag
• Keyword in Keyword Meta-tag
• Keyword in Content
• H1, H2 and H3 (Heading)
• Keyword Font Styles
• Keyword in links to internal site pages
• Valid internal links
• Efficient linking
External / Outgoing Links
• Quality Links
• Inspecting your Links
• Title and Description
• Limit number of links on a page
Incoming Links (backlinks)
• Quality of Referrer
• Trend of link popularity
• Anchor Text
• Age of Link
• Number of Outgoing Links on Referrer Page
• Position of Link
• Trusted Websites
• Home Page
• Over optimization penalty (OOP)
• Getting Reported
• File Size
• Freshness of Pages
• Frequency of Updates
• Site Age
• Dynamic Pages
• Texts inside Images
• Inline Frames and Frames
• Hidden links / texts
• Duplicate content
• Understandable Content
• Traffic Buying / Link Schemes
• A minimum of one backlink
• Buying Links
• Server IP Address
• Links from bad websites
• Server Reliability and Uptime
• Search Engine Traffic
• Click through Rate (CTR)
• Time spent on page
• Monitoring Bookmarks
• Leaving the Website
• Collecting Links
• Unique Content
• Press Release
• Forums / Guest books / Blogs
• Link Exchange
On top of the factors above, I have used a term crawling there. I would like to give a brief introduction to crawling
Crawling, or web crawling is the method search engines use to create an index of the web. Pages are downloaded by an automated service, called a robot or a spider, and processed by the search engine to allow fast centralized searching. When a search engine downloads a page it generally looks at the hyperlinks on that page and processes them based on a set of policies.
In this article I have given an overview of SEO to you, we can achieve top ranking on search engines with continuous efforts and improving our website contents, layout and related material. I have listed all the techniques you can adopt these techniques to optimize your website and getting top ranked. I will describe each topic in detail in my coming articles.
Feel free for any query or help. Contact me on email or cell phone.
Telecube – Islamabad
My other websites
dailykhabarnama.com hlsinternational.net hlsnetwork.net nij.dailykhabarnama.com
topic : The Advance Of Algorithms – New Keyword Optimization Rules Major search engines like Google are constantly striving to ensure that sites at the top of their result pages offer invaluable information or service to their visitors.
The Advance Of Algorithms – New Keyword Optimization Rules
Major search engines like Google are constantly striving to ensure that sites at the top of their result pages offer invaluable information or service to their visitors. However, webmasters who are looking to make quick money while offering very little quality content are always finding new ways to beat the search engines at their own game. For this reason, search engines regularly change the methods they use to determine relevancy and importance of your site.
Evolving Search Engines
The first step you should take is to ensure that your website will do an effective job of turning visitors into money. The content needs to be optimized so that both search engine visitors and human visitors both deem it to be a useful website. Once upon a time, effective optimization entailed cramming content with as many keywords as possible and while this once generated good search engine results it invariably put visitors off. It is also now frowned upon and penalized as being spam by all of the major search engines.
The Evolution And Improvement Of Algorithms
Search engines use specific algorithms to determine the relevance of your website. The calculations from these algorithms determine where on the search engine result pages your website will appear. In order to keep the unscrupulous webmasters guessing and ensuring that results are always up to date, major search engines regularly update their algorithms.
The result of some of the most recent changes has seen the impetus move away from optimizing websites for search engines and instead the algorithms are now geared to promote websites that give true value to visitors. They’re not only changing, they are evolving into more intelligent and accurate algorithms. While the use of keywords based around the relevant topic is still important, it is also important to ensure that visitors are your main priority.
Keyword optimization is now more heavily guarded. Those who include keywords too often will have their sites labeled as spam, whereas not enough instances of the appropriate keyword means you won’t receive the desired results. However, the algorithms have become particularly smart and as well as the keywords you want to target you should include other relevant keywords. Including inflexions of keywords is one excellent way to ensure that your site is deemed to be relevant. Inflexions are slight changes to your keyword. For example, inflexions of the keyword “advertising” include advertise, advertised, advertisement, etc…
Weight is also given to keywords that are included in certain sections of a page. These sections include the title tag, meta tags (only relevant to smaller search engines now), header tags, image alt tags and formatting tags (e.g. keywords in bold or italicized) of your text. With image alt tags and hyperlink title tags it is important that you don’t simply fill these with keywords because this will be ignored at best, and penalized at worst.
Natural Content Writing
One of the most effective ways to ensure that your site is keyword optimized properly is to write the content naturally first. Once you have done this, go through and ensure that any relevant keywords are included throughout the text. Only place them where they would appear naturally and remove them from anywhere where they appear awkward. Once you’ve written the content you should also check the remaining factors to ensure everything is ok.
SEO Keyword Checklist
Below is a keyword checklist to ensure that you have fully optimized your web pages to the current, generally accepted search engine algorithm rules.
Get your primary keyword as close to the beginning of the URL as possible.
The title should be between 10 and 50 characters and include one or more keywords while still being descriptive.
Description Meta Tag
The description meta tag should be insightful and useful but it should also contain one or two of your more important keywords.
Keyword Meta Tag
It makes sense that you should include all of your keywords in the keyword meta tag. Do not include any words that don’t appear in the body of your text.
Your content should be made up of all of your keywords and other text. A total keyword density (all keywords) of around 15% to 20% is the maximum you should aim for and anything less than 5% is unlikely to yield good results.Density for a single keyword should be between 1% and 7%. 1% seems too low, and 7% a little too high. Wherever possible aim for approx 5% with the primary keyword and 3% with secondary and subsequent keywords.
Header Tags (e.g. H1 and H2 tags)
More weight is given to keywords that appear within H1 tags, then H2 tags and so on.
Text Formatting Fonts (e.g. strong, bold and underline)
This may not offer much weight in algorithms, but generally if you bold the first instance of your keywords and the last instance of your primary keyword you should see some positive results.
Beginning Of Text
The closer you can get your keywords to the beginning of your page content the better. Try to include your primary keyword within the first sentence or two and also within the last paragraph.
Key-Phrases As Whole Phrases
If you are targeting Internet Marketing as a key phrase then do not split the words up if possible. Some effect is noticed if the words are split, but much more benefit is received by including the phrase as a whole.
Include your keyword at least once in the Alt tag of any images. Ensure that the text is relevant to the image and gives some information.
topic : Monitoring Your Search Engine Positions This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine
Monitoring Your Search Engine Positions
This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.
Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.
In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It's the long-term changes that you must watch for and prepare to act on immediately.
Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware
of these changes - many of which are subtle yet can be deadly to your ranking - your position may drop to the bottom of the list before you can get your bearings. To
prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis. Devise a chart to keep tabs on your top ranking positions or your top pages, and make sure to watch "the market" closely.
Each search engine uses a formula to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula doesn't become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.
You must also deal with your competition - a crucial factor you must always be vigilant about. Your competitor's position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor's position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.
Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.
This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are
monitoring. Find out which search engines people use most frequently every month and be sure to live in the present! People are fickle about their favourite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users. Check out www.searchenginewatch.com/reports/netratings.html for a current list of website favourites.
Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations - this is a neon red warning sign!
It could mean a number of different things.
It all your search engine positions have plummeted, it may indicate that search engines spiders - those sneaky programs that seek out your site and rank their positions - have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and
suddenly all of your website come up as irrelevant. If that search engine is a current favourite, it may create a domino effect, causing all of your position to drop in all search engines.
Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.
Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either case, you must act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture - your long-term marketing campaign.
topic : Using Keyword Analysis to Choose to right keywords You must do a keyword analysis in order to make sure you are choosing the right keywords for your website. A lot of companies make the mistake of creating their website
Using Keyword Analysis to Choose to right keywords
You must do a keyword analysis in order to make sure you are choosing the right keywords for your website. A lot of companies make the mistake of creating their website using keywords they assume people would use to find their website. There is sometimes a difference in the keywords you would use in searching for your website and what your potential customers would use in searching for your website.
Beginning keyword analysis
You must first write down the obvious keywords. For this article, let's pretend we are writing for a photographer who does only pets, a pet photographer. The obvious keywords would be pet photography, pet photographer, photographer, Vancouver photographer, Vancouver pet photography.
Now let's look at some of the non obvious ones. Dog photographer, cat photographer etc… There are a few other such as: pet photos, pet pictures, animal photography, animal photos, animal pictures, animal pics, pet pics, pet pix, pet people, petpeople, dog grooming, dog pictures, cat pictures, bird pictures, dog photos, dog images, animal images, pet suites, dog photography, puppy photos, location photography and animal art.
Now that you have created this great list of possible keywords, I am sure you are asking, now what? We are going to see which keywords are searched for most often and which keywords have less competition. In Google "pet photography" came back with 24,900,000 results. This is a lot of results. The more results, the more competition, the harder you have to work to get a good placement.
Back to the basics.
Since we are a pet photographer and we are located in Vancouver, BC, Canada, we might need a results a little closer to home. I can only assume that people in Vancouver looking for a pet photographer would look for one in Vancouver. Thus, using the term Vancouver Pet Photography. The term Vancouver pet photography in Google, returned 1,870,000 results, which makes Vancouver Pet photography a better keyword with less competition. Now let's look at: Vancouver pet photographer this keyword yielded 3,360,000 which is 3 x times more that the last keyword we analyzed. I am sure this gives you an idea of how we make sure we have al list of all the keywords that a potential client might use to find your website.
Now that you have gone through every keyword and got to see how much competition there is for that keyword it gives you a better idea on which keywords to use. Now a quick tip. Optimize each page with only one or two keywords. Do this to your entire website and make sure you have a really good navigation system on your website so, that if your potential client searches for dog photos and ended up entering your website at 5 pages in, he is still able to find what he is looking for because you have a great navigation system or sitemap that will lead him to the right page. Also, for more competitive keywords you would have to create more pages for that one keyword.
topic : A Technical Process For Web Development The progression of improving a website for higher search engine rankings is termed as Search Engine optimization is the first step that is very effective in getting higher rankings.
A Technical Process For Web Development
The progression of improving a website for higher search engine rankings is termed as Search Engine optimization is the first step that is very effective in getting higher rankings. Optimization is the only process that will help in getting good results. There are many things which will be considered for search engine optimization such as Optimization report, link building service, key word analysis, Competitor Analysis, initial traffic Analysis, Article, press release, blog submission and many others. SEO India services will help you to capture the targeted traffic for the people who are already looking for the product or service you recommend it’s truly a sustainable long term solution to your traffic woes. Search Engine Optimization India includes the process which will help you to optimize for search engines as it can stay at the top for long period of time. A well optimized website plays a pivotal role in any search engine marketing strategy. It is commonly accepted fact that search engine optimization is most possibly the most successful internet marketing investment. The most crucial of all is to access SEO India services that are a class- apart. Its primary goal is to achieve results through scientific, analytical, effective, ethical SEO practices. This SEO India always try to develop modified strategies of customers and that will help boost their search engine rankings significantly. Our knowledge and experience in this area will help you get a piece of the pie, which you might be losing otherwise to your competition.
Search Engine Optimization giving you an advantage on your competitors that you will be ranking high ahead of them in shortest possible time. A team of dedicated and professional SEO experts we have, who can really make the difference on your site by fine-tuning your project for better rankings. Its aim is to get the top and helps its customer to reach there as well.
topic : The Connection Between Reciprocal Links and SEO If you are a webmaster you will have undoubtedly heard of all the hype going on about one way and reciprocal links as a way of ranking higher in the search engines. The Search
The Connection Between Reciprocal Links and SEO
If you are a webmaster you will have undoubtedly heard of all the hype going on about one way and reciprocal links as a way of ranking higher in the search engines.
The Search Engine Optimization (SEO) industry is currently one of the most spectacular and dynamic entities that dominate the online economy, and the truth is that every web owner should keep an eye open for the trends that characterize SEO.
Reciprocal linking is – and always has been – one of the top web promotion methods.
The idea behind reciprocal links is simple: one webmaster places a link to a different website and, in return, that website also places a link back. This helps both websites as visitors from one will also go to the other and vice versa.
However, there are bigger stakes here – the search engines rank websites on several factors, but one of the most important concerns the number and quality of back links of your website. If you get hundreds of links from established websites that are also related to the topic of your own website, chances are your search engine placement will be excellent.
Pleasing the three main search engines
The power of reciprocal links is huge, as it is one of the most effective ways to get Google, Yahoo and MSN to favor your site. While you know, as a webmaster, that high quality content and good linking are the best keys to long lasting success, chances are you don’t like to spend hours and hours carrying out manual link exchanges.
This is why there are tens of thousands of amazing websites out there that are barely known by a few people – their webmasters are simply overwhelmed by the idea of exchanging the necessary number of links to rank high on Google, Yahoo and MSN.
While there is no set number of links that you need in order to have your pages displayed in the top 10 results, you will most likely need hundreds or thousands of links.
Automating the process
In order to address the needs of webmasters who would love to promote their websites but simply don’t have the time or energy to carry out hundreds of manual link exchanges, many web entrepreneurs have designed automated link exchange software and websites.
One of the most popular and innovative ways of dealing with link exchanges is through automated directories. Not only will these link exchange directories facilitate the link exchange process by offering other webmasters a fast and easy way to performing the exchange, but they also offer excellent link management systems. A great linking directory you may want to consider is:
Veteran Internet marketers will tell you that keeping track of active and broken links is almost as important as acquiring them in the first place, so the tools that come with such directories are real time savers. The automated link directory approach has several other benefits, such as the fact that you can categorize the reciprocal links, offering a better structure for both link partners and website visitors.
topic : Optimum SEO Keyword Density – A Real-Life Case Study So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve
Optimum SEO Keyword Density – A Real-Life Case Study
So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does “frequently” mean?
How many times should you use your primary keyword? This case study helps answer that question.
Some background on ”Keyword Density”
In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say “keyword density”, that’s normally what they’re talking about. (TIP: You can automatically check the keyword density of your page at LiveKeywordAnalysis.com.)
However, there is another, more complex measure of keyword density which takes into account the text components in the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don’t just count the words your visitor sees; you also count the words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you don’t just add up the number of times a visitor will see your keyword, you also count the number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times in the home page copy, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant as the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex measure at GoRank.com.)
As you can see, you need to be very aware of which measure you’re talking about when you’re talking “keyword density”. But let me reiterate; mostly when people talk about keyword density, they’re talking the simple measure.
What is the optimum keyword density
And now down to business… What keyword density (of either kind) should you be targeting on your website?
There’s a lot of debate surrounding this issue because the search engine companies don’t disclose the details of their algorithms (as that would allow people to abuse the system). Instead, people working in the SEO world are left to figure it out based on their experience.
A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze the keyword density of my copywriting website.
The Website: This case study analyzes the website for my advertising copywriting and SEO copywriting business, Divine Write – www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).
Number of pages on site: At the time of writing, my website contained a total of 53 pages.
Primary keyword phrase: “copywriter”
Average keyword density: Using the simple measure of keyword density discussed above, the average keyword density of my copywriting website is 1.9%. Using the complex measure it’s 4.9%.
Keyword density range: Using the simple measure, my density ranged from 0.4% to 7.6%. Using the complex measure it ranged from 1.6% to 17.5%
Some comments on the figures
• The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. There’s a lot I don’t know about the algorithms and there are bound to be other factors at play which I don’t know about.
• With regard to Wayne Hurlbert’s article, it would seem that he is referring to keyword density as calculated using the simple method discussed above.
• The range figures are noteworthy because they suggest that you don’t need to be paranoid about having some pages with a very high density and some with a very low density.
A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks – see SEO for CEOs and How to Top Google by Writing Articles for more information).
Happy SEO writing!
topic : The Simple Truth About Optimized Web Content To rank well in any search engine, the words you write should never be a second thought. They must be your absolute first thought. Give careful attention to the words on your
The Simple Truth About Optimized Web Content
To rank well in any search engine, the words you write should never be a second thought. They must be your absolute first thought. Give careful attention to the words on your web pages right from the very beginning of planning and designing your website.
Content development experts know the one thing that causes websites to win or lose in the search engines is Words. The words you use and how you use them to create your content is your best asset is to naturally market your website in the search engines.
Why is that?
Website content that is "optimized" for the search engines deliberately aims right at the very words and phrases people are typing as search terms as they hunt for information or products.
IT ALL MAKES SENSE
There is nothing mystical about it... it's as black-and-white and sensible as it gets! Readers of web pages need to be immediately assured that the page they land on is what they're after. The page needs to be clear and on point.
It's the same for the major search engines. Just like people, the search engines need to identify right away what a web page is about. They need definite pointers and clues to guide how and where they will list your web page in their reports.
This is done with the use of keywords. Targeting the best words and phrases is done through keyword research. Research digs up the niche words that people really do use; words that have a good demand and low supply! Your website development must begin here, to be a contender for high-ranking pages.
With well-designed, keyword-rich content pages that are linked together using keywords, search engines are more likely to index your web pages on Page One of their listing.
SEO IS A GUIDE, NOT A GIMMICK
Think of writing SEO content not as a ploy or a trick to get better rankings. Think of it as it really should be, and that is simply to help the search engines list your web pages in the best possible way.
Search engine technology is advancing rapidly too. Shallow repetition of keywords throughout the text will become a thing of the past. Search engines will be looking harder and smarter for relevance and meaning to be woven throughout a site's pages.
Why? So they can bring the most accurate and fulfilling web pages back to the searcher. Period. Because without this pinpoint accuracy, advertisers will not reap the benefits of paid advertising. This one trend will motivate webmasters to improve the relevance and resourcefulness of their web content.
PEOPLE DEMAND QUALITY
People will continue to demand refreshing, informative content - which is "who" the content is really and truly for. After all, we only write a web page according to the search engines' demands so people will find it.
It will be no coincidence when someone types a search phrase and your website is either absent from view or is indexed highly on the results page.
It will also be no coincidence that when someone lands on your web page, they either click away from your highly ranked page because the content is worthless, or they stay with you and engage because the content is important and meaningful to them.
Just remember: Don't get "number bound" when you do keyword research. Use common sense in keyword selection. Find the easier words to market, words with a smaller audience. Then let nature take its course to the bigger rankings.
It all happens because the content is built to tell a search engine exactly what it wants to know. What is this page about? All the rest is then for people!
Copyright 2006 Trish Andrews
topic : Utilizing the secrets of opti lists Emails are replacing regular mails from the post office. Not only because it is cheaper, since you do not need to buy a stamp, it’s also definitely faster. Emails can be sent in as fast
Utilizing the secrets of opti lists
Emails are replacing regular mails from the post office. Not only because it is cheaper, since you do not need to buy a stamp, it’s also definitely faster. Emails can be sent in as fast as five seconds, depending on the server, anywhere in the world.
No doubt emails are being used to distribute news letters, promotional mails, and other stuff. How then would you be able to round up email addresses to send those marketing mails you have? Here is where an opt-in list comes in.
An opt-in list is a directory of email address you can send to those mails to. Though it seems to be easy to find email addresses, if you are talking thousands in numbers, it is going to be hard. Besides, you have to determine the recipient of the email. You wouldn’t want your readers mostly male if you are selling lipsticks, right?
A good opt-in list should include the profile of the email address owner. Here are tips on how to create a comprehensive opt-in list for target market.
Create your website.
Creating a website is made simple nowadays. A lot of programs are milling about assisting regular computer users in making and maintaining websites in a real simple way. Some website creator just needs you to cut and paste, like that of a regular paint program. Several web hosting sites are available too. Some are even free. If you have a site of your own, you can ask visitors to register with you or sign your guest book as they leave.
Set up a promotion or a freebie.
Not all the best things in life are free, as they say. But you can definitely try to give something out for sure. You can see this done all over the web. Free screensavers, free games, free download of programs. And what do they need from you? They just ask for an email address, your name and a little something more about you. Then you can place a check box on the registration form for sending of email. For sure, you can think of something to give out as well.
Write and write some more.
There are some web magazines where in readers can submit their writings for a particular topic. If you had a chance to do so, add a link to your article providing information about what you are trying to promote. Some readers of your article may enjoy your work so much they’d like to contact you, so don’t forget to leave your email address too.
Pose an easy opt-out option.
People who like to join your opt-in list would, along the way may want to opt out of it somehow. People who are wary of joining may not join at all if they see that it would be near impossible to remove their email address from the listing. Show them that it is as easy to opt-out as it is opting in.
Check other’s strategy too.
It would be better if you can find a partner in generating an opt-in list. This way, you can split the expenses and both of you can share the list generated. It will be best to partner with a company that has a business similar to your own line. Both of you can profit more should that be the case.
Use offline ways too.
You can put up a small raffle preferably in a supermarket for a certain item they buy. You can place an email address opt-in part in the raffle entry to add to your list. This way, you’d also know the buying preferences of the participants if you mark the entries systemically.
Creating an opt-in list entails a lot of work and funds. You should outline how much you will spend in creating an opt-in list. People appearing at opt-in lists are sales prospects. They are those interested in a certain product that you may be selling. Obtaining an optimal opt-in list would boost your sales up so these tools are undoubtedly essential.
Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
topic : SEO India, Search Engine Optimization Company (SEO) India Inspire IT India is one of the dynamic and fastest growing SEO company in India with the SEO experience of 3+ years, in this period we have completed 16 projects
SEO India, Search Engine Optimization Company (SEO) India
Inspire IT India is one of the dynamic and fastest growing SEO company in India with the SEO experience of 3+ years, in this period we have completed 16 projects successfully with very good results with in the short period of time. For that we will follow the full fledged sequential process of internet marketing to optimize your website with in short term periods at lowest prices, when compared to other SEO organizations in India . The maximum time period for any website is 6 months, after that services are provided at free of cost, if the proper results are not shown for that website.
In the process of Search Engine Optimization our team will take care on each and every step as to bring out the qualitative output for the website. In the practice of that our team will provide Search Engine Maketing Services like Link Popularity Services, Pay Per Click Advertising, Affiliate Marketing, Email Marketing, Internet Marketing at high priority level, where they play a predominant role in improving our websites in various search engines.
Other than these services we provide Website Designing and Programming in PHP Environment, we promise you that you will get good optimization services from our organization at lowest cost and with in short term periods. These promises are made from words which is said by many of our clients, for whom we have worked previously.
SEO India | Search Engine Optimization (SEO) | Search Engine Marketing (SEM) | SEO Quote Website Promotion | Web Designing | PHP Development
Link Popularity Services | Pay Per Click Advertising | Internet Marketing | Affiliate Marketing | Contact Us | Site Map | Links | Free Web Directory
Other Links : Home Loans California | Mortgage Loans California | Art Posters & Music Posters | Prepaid Calling Cards
topic : The Google age ban This is not official as expected Google will not confirm this, but I have been researching a lot on this subject and fond this to be true. I have a number of website less then six months old still not
The Google age ban
This is not official as expected Google will not confirm this, but I have been researching a lot on this subject and fond this to be true.
I have a number of website less then six months old still not ranked on Google and sites that are older that are. The SEO information site news have run tests on this them selves and found the same to be true.
So why they have done this we do not know but all I can guess is Google are looking for well rooted sites on the search engine.
If you want to get ranked on Google you will have to use a domain name older then one year or at a push six months old.
Do not get put off by this as there are lots of other search engines out there, we do not no if the other search engines will copy this but if they do this would not be good.
You should continue to submit to Google and run business as usual but do not full into the spam trap, what I mean by this is submitting to Google over and over as you do not see your website.
Google can ban your domain and put it into the sand pit this is something else Google will not confirm.
New sites still get a page rank you no the green bar in the tools bar but the link popularity do not seen to be right.
If you found this article of some use then that makes me happy.
topic : Why? - Meta Description Tag Optimization The Meta Description Tag The Meta Description Tag is an HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag,
Why? - Meta Description Tag Optimization
The Meta Description Tag
The Meta Description Tag is an HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in the Search Engine Results Pages (SERP), just below the Title Tag as a brief description of your page.
In the Search Engine Results Pages, after reading the Title of the page, a user goes through the description of the page and decides whether she/he wants to go to your site or not.
It is therefore important that your Meta Description Tag is nicely composed describing your page offering while enticing the user to click on your listing.
Syntax for Meta Description Tag is:
Meta name="description" content="Here you write description that covers the most important aspects of meta tags in relation to website optimization or SEO."
Useful Tips for Writing Meta Description
Tag In case you have not provided any Meta Description Tag to your web page, the search engines try to make one for you, often using the first few words of your web page or a text selection where the keyword phrases searched by the users appear. If the Search Engine makes up a description by picking up text from your page, it is not necessary that the generated description would do justice to your web page.
The Meta Description Tag should be written in such a way that it interests the user, thus tempting her to click on the link to your site and visit your web page.
The Meta Description Tag needs to be kept brief yet informative. About 25-30 words description should do fine. Keywords and key phrases should be included in the Meta Description Tag, though care should be taken not to repeat them too often. Like the Title Tag, the Meta Description Tag should be different and customized for each page depending on the content theme of each page.
Visit us: www.halfvalue.com/top-articles/seo-resources.html
topic : Google Is Taking Descriptions From Alexa If you take your top key word search engine placement within Google and look at your website's description, you will notice something similar with other websites, the descriptions
Google Is Taking Descriptions From Alexa
If you take your top key word search engine placement within Google and look at your website's description, you will notice something similar with other websites, the descriptions match those taken from Alexa.com!!!
Take a peek for yourself.
1 - Search for your top key word in Google (usually the first key phrase within your title tag).
2 - Now copy & paste this description in a note pad or word doc.
3 - Once you have this, go to: alexa.com
4 - Type in your "url" in the address bar
5 - Look at the description from Google and the description from Alexa, they should be an exact match.
NOTE: If you do not have a description in Alexa, Google will come up with its own version but in reality, wouldn't you want to be in control of your website's description within the SERP's?
Not having a description in Alexa - Could it directly affect your Google search engine results?
ABSOLUTELY ! ! !
I would suggest looking at your description in Alexa to make sure that it directly targets your top key phrase that you want performing well within Google.
Your Alexa description could very well determine better SERPS within Google! Google feeds results into Alexa which in turn updates information on website ranking. They are partnered up, why wouldn't they use each others results?!
Alexa's Description is the "text book" definition:
I don't blame Google for wanting to use these descriptions. Most descriptions in Alexa are the "text book version" of your company's description and are usually well written, and well thought out. This would give Google an advantage so that they can spend less time on delivering quality descriptions and more time delivering better results within their searches.
I really like this idea because if this were true across the board, Google would be giving the individual website owner more freedom to write a proper description for their SERPS without using it to spam or create false information. Again, it would have to be approved by Alexa's team anyways, they probably wouldn't allow key word stuffing for their site as it is.
topic : Email Marketing and Opt In List Building: On Keeping Online Businesses Profitable Since the advent of the information technology, the Internet had been a valuable commodity to most people. Here, they find ways on how to
Email Marketing and Opt In List Building: On Keeping Online Businesses Profitable
Since the advent of the information technology, the Internet had been a valuable commodity to most people. Here, they find ways on how to earn more money even without having to spend more capital on building a business.
Nowadays, many business people are realizing the importance of email marketing. Through emails, an online business can market their product directly through their customers.
Generally, the main purpose of email marketing is to reach their target audience as quickly and as direct as possible. They need to reach their target market so as to promote their products and services that would benefit their customers.
However, some businesses use email marketing in order to maintain their contact and relationship with their customers.
The reason why email marketing has grown in such unprecedented rate is based on the fact that people in the virtual community are always hungry for information. They subscribe to information that they are interested in.
On the other hand, not all people are willing to subscribe to such information. They may be interested on your products once but may no longer be interested to buy again. Moreover, when you continue to send those emails that do not have their permissions, you can be accused of spamming.
Today, spamming is a serious offense especially in the world of information technology. Because the Internet is such a wild place, most authorities regard the privacy of each person as valuable and they continue to uphold this thinking even on the Internet.
With this, the creation of opt in list had gained tremendous acceptance. Because of its viability and feasibility to most online businesses, a lot of people have realized how important opt in lists are in email marketing.
Basically, opt in list refers to the list of email addresses of people who have agreed to subscribe to your mailing list. In this way, you can freely send emails that entail promotions, brochures, new product announcements, and every aspect of your marketing campaign.
When you build an opt in list, you do not only increase the probability of being successful in email marketing but also boost your sales and profits as well. This is because building an opt in list will give you the chance to stay in contact with your customers by getting their email address.
In this manner, you can continue to promote your products and services in which they are interested in because they have opted to subscribe in your mailing list. Hence, whatever it is that you feed them, chances are, they will most likely respond positively.
In reality, building an opt in list is actually letting the people realize the charisma and magic of email marketing. In this way, spams will be avoided, if not eliminated, and will not ruin the positive image of email marketing.
With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming.
In building opt in list, there are two types to be considered. The first one is the single opt-in and the other one is the double opt-in or the confirmed opt-in.
In building single opt-in list, online businesses would simply use a “sign-up tag” in their web sites so that every time a person visits their website, he or she can opt to subscribe in the business’ email list.
On the other hand, a confirmed opt-in list or double opt-in entails a confirmation message after the customer had subscribed to the particular web site’s email list.
Usually, the confirmation takes place by replying on a system-generated message that asks for a confirmation of the subscription or by clicking on a link that entails the confirmation of the customer.
Whatever type of opt in list you would prefer, each has its own pros and cons when it comes to email marketing. But nevertheless, both are designed to give your online business the best solution possible in order to generate emails and permissions without having to get into trouble.
Indeed, email marketing is such a profitable business in the Internet. But it would not be complete and will never succeed without the help of the opt-in lists. These two must always go hand-in-hand in order to be successful in the virtual world of Internet marketing.
topic : Don't Have A Flash Website If You Want Search Engine Results Beauty does not always sell. A large number of clients are keen on having more Flash on their web pages, because these graphic animations make the website look
Don't Have A Flash Website If You Want Search Engine Results
Beauty does not always sell. A large number of clients are keen on having more Flash on their web pages, because these graphic animations make the website look more attractive and eye-catching. There are web design companies that try to convince you that a Flash site sells. Fortunately or unfortunately, the irony is that a Flash site may make the site look cool, but it will work against you if you want your website to make money.
Flash is a software program that creates cool and jazzy special effects and animation to make your website attractive. There are some websites that have Flash elements included in the website, or at times you may see some websites that are totally done in Flash. However, common business sense advises you to stay clear of Flash on your website for the following reasons:
1. Flash makes your website slow: If your website is Flash oriented, it will take time for the website to be downloaded. Though there are broadband and DSL users, you cannot negate the fact that there are way too many consumers who are still using the dial-up connection. You can imagine how annoying it will be for prospects and people in general when the site takes way too long to appear, purely because of the Flash animation. Please do not be swayed by the talk of designers who may say that they can fix the slow download speed problem by making chunks of Flash animation appear instead of one big file. This will actually worsen the problem, because you will have to wait for a big file to appear each time you click on an appropriate button or go to another part of the website. You will find it worthwhile to leave all this trouble and go to another less jazzy and flashy site.
2. No Flash intro please! The Flash designed intros are like a curtain-raiser to the main website. However, these intros are quite annoying for most people and they try to hit the skip intro button in a bid to get to the content of the website. Sometimes there is no skip intro button, which makes people skip the website instead. The Flash intro is good only if your business is making a huge amount of money and you do not mind making the website look extra glamorous.
3. What happened to the content? If your website depends on Flash design, then there is a fair chance that there will be less content. The truth is that the content is the driving point of web-business. The cool design and the Flash animations are the peripherals - you can do without it. However, the core or the essence of your web business is the content; you simply cannot do without it.
4. Search engines do not favor Flash: If you have chosen to skim through the first three points, you have to really get this into your system- search engines that bring the business to you avoid Flash sites. To program your HTML file, you write a code that makes the Flash file play. The tragic part is that search engines cannot deduce or read this file or its contents, and that is the reason they do not index your site. In other words, search engines have no alternative but to ignore your well-made Flash website. The only way you can survive in the sea of search engine rankings is if you have content-rich text with appropriate keywords and phrases. Only this will help you find yourself in the top four or five pages of search engines.
Search engine optimization is the art of building web pages with appropriate content that are both amiable to search engines and user-friendly to the general public as well. You may use Flash animation and graphics in appropriate places on a web page if desired, but they should be minimal, with adequate HTML content.
topic : Building A New Website In PHP New website owners and existing website owners alike consistently make a very common, yet extremely costly mistake. They find a web designer first and then an SEO second. Unfortunately, these
Building A New Website In PHP
New website owners and existing website owners alike consistently make a very common, yet extremely costly mistake. They find a web designer first and then an SEO second. Unfortunately, these entrepreneurs do not realize that literally every single thing that goes into building a new website will impact your SEO campaign. They commonly funnel thousands of dollars into a brand new website, only to find out that there are a lot of areas that must be rebuilt in order to have an optimum SEO campaign.
I will identify 6 major areas of concern, in hopes that even a small percentage of these website owners will come across this document at the right time, which is BEFORE they begin to develop their website.
1) Domain name registration & hosting. Make sure that when you register your website’s address that you register it for at least 5 years. Sites that register their site for a short amount of time send up a red flag at Google, who end up thinking that site site has been registered short-term in the hopes of helping another website, that is owned by the same person/company, to rank well by linking to it. When choosing your domain name, do not choose a URL that is riddled with hyphens between all your keywords. It is more important that you target this to your visitors than to the search engines.
2) Creating static URL’s. This is one of the most overlooked yet important things that you can do to ensure that your SEO campaign is a success. By eliminating dynamic parameters within your website’s URLs, you are ensuring that search engine bots will have no problems indexing all of your pages. Creating static URL’s can be accomplished by using the mod rewrite command in the .htaccess file in the root folder of your server. Here is an example of a dynamic URL (which you want to avoid), and a static URL (which you want):
Dynamic: www.yoursite.com/listings.php?ref=22 Static: www.yoursite.com/listings/22.html
Make sure that any potential programmer or designer that you hire understands that this will be a full requirement of the job.
3) Editing the head tag. There are three areas in the head tag that you will want to be able to either edit yourself or have your SEO edit. They are the page title, the description meta tag and the keywords meta tag. Having control over these for each of your top level pages (all the pages linked to from your home page), will be critical to your websites success in the search engines. You definitely do not want these to be the same on every page (they must be unique and reflect the nature of the content on the given page). For other pages that will be created in high volumes, you will want to make sure that there is a variable string (your web designer/programmer will understand what this is) in place for each of the three areas in question, so that they will automatically be filled with content that is the right length and reflects the content on the given page.
Again, make sure that your designer/programmer understands that this is a requirement of the job.
Remember, the most important thing your site can be doing is making it easy for search engine bots to easy scroll through the code of your website and follow all the links that it finds. When there is unnecessary code and script on your site, it makes it a lot harder for them, thus hurting your SEO campaign.
Make sure that whoever is helping you build your site understands that there job is to output the cleanest, simplest code possible. If you have any questions about this or don’t understand it, it is best to talk to an SEO expert about it, to ensure that it is done properly.
5) Ensuring that visible written content is editable. The writing within the body of your site is one of the most important areas for you or your Optimizer to help your site increase it’s rankings. Ensuring that either of you can edit it at your own convenience is extremely critical to the entire SEO campaign. This because from time to time search engine algorithms will change, and that might mean that a strategy that was implemented in the past might not suffice, so you must be able to change it to keep up with the most up to date SEO techniques.
6) Site structure. Considering the nature of PHP, your site will most likely (and should) be created by a series of includes that puts all of the pieces of a given page together. You want to ensure that the layout and placement of graphics and navigational links within these includes is strategically correct. Remember, you don’t want to have to pay someone to go back and redo this, so it is critical to get it right the first time.
If you are unfamiliar with a lot of the information that I presented in this article, it is probably in your best interest to at the very least, consult with an SEO or SEO company during the entire design process. A good SEO will be very comfortable working with you and your design team to ensure that the end product will be one that will last you a long time, and will go a long way in helping your site generate revenue online.
topic : Are search engines male or female? More column inches have been written about how to please the search engines and persuade them to bestow favour on your website than almost any other internet-related topic. But as far
Are search engines male or female?
More column inches have been written about how to please the search engines and persuade them to bestow favour on your website than almost any other internet-related topic. But as far as I know no-one has previously tried to understand their gender: do they behave more like a man, or more like a woman? Understand their gender can surely help us to gain a better insight into how to appeal to them.
MSN is very clear: MSN is a man. Everything about MSN is straightforward: do the right thing and you will be recognized. Follow the advice of the experts and you will surely rank highly on MSN as long as your competitors are less diligent in this respect than you. Good content, relevant titles, keyword-related metatags, loads of quality inbound links, varied keyword anchor-text, a good smattering of deep links and a #1 ranking will be your reward. I have gained #1 positions on MSN for moderately competitive keywords within a week of trying. What you see is what you get with MSN: he is a man.
Is Yahoo a man or a woman? I find it hard to decide. Perhaps it is a serial transsexual, or maybe just androgynous. Sometimes Yahoo is as straightforward as a man: do the right thing, pay your dues and join the club, no complications. This happens to me on some of my keywords: I have followed the rules and gained my reward. On others, apparently no more competitive, and where I am just as well-optimized, if not better, I am nowhere. For these words, she is a woman, immune to my blandishments.
On the other hand, Google is surely all woman, with womanly wiles and deeply imbued with womanly mystery. If you want to penetrate deep into Google you need to learn the art of seduction. Is there anything on the planet more frustrating than trying to optimize your website to rank highly for a competitive keyword on Google. Sometimes I think not. She is like a woman that is always just out of reach. She will not reveal her secrets for even the largest bunch of flowers. I know that I have the best content in my category, more quality links, deeper links, more varied anchor text, more articles and more of everything that is supposed to drive positioning than any of my competitors. By far. Not a single one of my 5000 odd backlinks is directly reciprocated, and I have at least 10 inbound links for every outbound one. I have never paid for a text link ad, or joined a link farm. A decent proportion of my inbound links are voluntary recognition of the value of my site by 3rd parties. Is this enough? Well, yes and no. I do have the best positions on all the search engines, measured on average on all the keywords that I target. But whereas my positions are undisputedly dominant in MSN, they are only excellent in Google. I am only 2nd or 3rd on my target words. I do very well, but I don’t blow away the competition like I do on the others. Google has recognized my worth, somewhat, but she has not opened herself to me entirely.
Like a woman, she has her favourites: sites which appealed to her long ago, but whose luster has long since dimmed in the eyes of the rational observer, can still be favoured with a top position. She is also fickle. I have been trying to build position for a single keyword for a couple of years now. (It’s a fairly competitive category – around 36 million sites feature this word.) When I started my efforts I was at about 25 (by virtue of this single word being part of all the other keywords-phrases that I compete on). I have steadily built anchor text links with this single word into directories, into articles, into listings on other sites. Lots of these links are on pages with good PR. Better than 80% of these links are nicely inserted into the middle of well-written text.
The outcome: every few weeks I find I have moved up to a respectable position: say 10th, sometimes even 6th or 7th. Then, the next day, or even an hour later, I fall back to 14th or even 18th. She likes me, she flirts with me occasionally, she tolerates my company and sometimes I even manage to amuse her. But just when I think I could expect a kiss in return as my lips approach, she turns her cheek away and I am banished to the outer circle of courtiers. But her appeal is such that I am drawn again into attempting to understand her mysteries. But I feel that if I ever make it, and my lips touch hers, and she longs for me as I long for her, I will never be sure what it was that I did to merit such bliss.
topic : 7 Ways To Drive Laser Targeted Traffic to Your Site Whether you’re an affiliate marketer, sell your own products and services, or MLM, there are certain internet marketing techniques that you can use to get more traffic
7 Ways To Drive Laser Targeted Traffic to Your Site
Whether you’re an affiliate marketer, sell your own products and services, or MLM, there are certain internet marketing techniques that you can use to get more traffic to your site.
It’s not that internet marketing techniques that vary from industry to industry that make a difference, but how you apply them to marketing your business.
The most important element of internet marketing is to go where your customers are. Just as you wouldn’t promote gambling on a gardening site, don’t promote products and services, your own or someone else’s, or MLM where it’s not welcome.
What I’m saying is, don’t just throw your product up anywhere. That’s not targeted traffic. To get targeted traffic, you have to promote where others are looking for what you are offering. Targeted traffic is the key to higher website conversion and more sales.
Regardless of what you are promoting, these techniques will help you get more traffic to your site, and building site is crucial to your success no matter what industry you are in.
Here are seven techniques I use to get more traffic to my sites:
1. Search engines.
Search engines are the easiest way I know of to be found online because just about everyone uses the search engines. Although I don’t recommend that you rely solely on search engines as a way for potential customers to find you, you should at least get your site indexed. People can’t find you if you aren’t there.
2. Link exchanges.
Although linking isn’t as valuable as it once was, it’s still an effective way to promote your site. By contacting website owners who have websites that complement your own, and then exchanging links with them, you’ll build referral traffic because linking is still considered to be an endorsement of your site.
3. Affiliate programs.
An affiliate program is where you allow others to promote your website for a percentage of the profits of each sale. Although there are other ways to pay affiliates like per lead, pay per sale is the most common.
With an affiliate program, you give others an incentive for promoting your website, and this can also make it easier to get links back to your site.
4. Writing articles.
Of all the internet marketing techniques I’ve tried, I’ve found this one to be the most effective. I’m sure it has something to with the fact that I like to write, and maybe it’s easier for me.
What articles will do for you is help you build backlinks to your site, establish you as an expert, and offer more value to your business. You are offering your potential customers something up front.
If the thought of writing articles makes you cringe, try writing tip sheets, lists, or a how to. People love these types of articles because they’re so easy to read.
5. Joint ventures.
Done correctly, a joint venture can be your ticket to fast cash in your business. By seeking out others who have complementary websites, and offering them incentives to sell your products, you can quickly increase your bottom line.
6. List building.
Although list building isn’t an internet marketing technique per se, it is an important part of building your business. List building allows you to recycle your traffic, build relationships, and increase your conversion to make more sales.
7. Know your market.
By knowing your market, you’ll know what kind of products and services potential customers are looking for. Although it won’t help you raise visibility for your site, it will help you increase your conversions, and you can more easily get to know your market by visiting forums on your topic, posting polls on your site, and studying other sites on your topic.
The most important thing to remember is to show your potential customers respect. Don’t spam them with offers. Build a relationship, and you’ll build traffic and make more sales.
topic : Keyword Lists – Their Proper Care And Feeding One of your most important marketing assets is your Keyword List. But are you giving your Keyword List the attention it deserves? Is your Keyword List getting a little shaggy
Keyword Lists – Their Proper Care And Feeding
One of your most important marketing assets is your Keyword List. But are you giving your Keyword List the attention it deserves? Is your Keyword List getting a little shaggy around the edges? Are your keywords becoming old and out of date? Is your Keyword List not behaving at its best, possibly due to neglect?
To properly care for your Keyword List you need to understand its different needs and functions. We can divide the list into several broad categories.
1) Master Keyword List – this list has all the keywords that you can come up with for your particular need. All other lists are taken from this Master List.
2) Pay-Per-Click List – this is a subset of the Master List and will vary depending on how you are using PPC and which search engines you are buying positions in.
3) Tag List – this subset of the Master List helps you fill in those Meta Tag fields. Although many search engines are not currently paying much attention to Meta Tags, that could change at any time and the search engines will not let us know if or when they begin watching Meta Tags again. So the safe bet is to still keep these tags properly populated.
4) Web Site List – this is another subset of the Master List and is more targeted than the PPC list. This list also helps you write powerful content on your site. And don’t forget to refer to this list when setting up the Alt tags for your images (you are using Alt tags aren’t you?).
5) Email List – Are you using keywords in your email? You should be. Keywords are not only used to help people find your site in search engines, but they are words people are actively searching for. Your marketing should be addressing their needs, and your keyword list shows you what they are looking for. Just like creating copy on a web page, use the keyword list to target your email campaigns as well.
So how do you go about creating the Master Keyword list? You first have to decide what you need from your keywords. Most likely you will have a product or service that will dictate the broad category for the list. As an example I will use Nikon Camera as my starting point. Maybe I have a site that specializes in information about Nikons, or I have a store that sells Nikon Cameras, or maybe I sell software that would complement a Nikon Camera. These questions and more will begin to focus your keyword search.
Start by building a basic list using this approach, you don’t need to capitalize, leave everything lowercase.
nikon, nikon camera, nikon information, nikon sales, nikon software
Put down the basic keywords that spring into your head when thinking about your subject. This does not need to be an exhaustive list, just a starting point.
We now need to expand on this list by using tools freely available on the internet. My personal favorite is on Overture.com in their Resource Center. They have a valuable little tool called the Keyword Selector Tool. This tool will give you a list of keyword searches on Overture over a one month period. Simply type in your keyword and hit the button. You will get a list of keywords including the keyword you typed in and the number of searches performed on the keyword.
A search for “Nikon” came back with 100 keyword possibilities. Depending on your original keyword search you may have to clean this list up a bit before using it. For instance one of the keywords was “Nikon rifle scopes”, not what I need so I will delete that one. I usually copy the information from this web page and paste it into an Excel spreadsheet where I can manipulate it as I like. Each month you may get a different set of keywords on Overture, so don’t just do this one time and forget it. Keep on checking back to add more keywords to your list.
Another valuable tool is over on Google. (https://adwords.google.com/select/main?cmd=KeywordSandbox)
You can also find this tool in the Tools section of Google Adwords. This is used like the Overture tool, simply type in your keyword and click on Get More Keywords. This search gave me 225 possible keywords, many of which I will clean out. A nice feature of the Adwords tool is that it allows you to download the list as a CSV file for use in Excel or another program.
There are many other sources for keyword lists. A good place to start is on Search Engine Watch at searchenginewatch.com/facts/article.php/2156041
Don’t forget specialized sites like eBay. They have a banner ad program named eBay Keywords where you can find suggestions for keywords to use with banner ads on eBay. ebay.admarketplace.net
And finally pay attention to the log files for your web site. You will have a list of searches people used to find your site. This is a very targeted list of keywords that were actually successful in driving traffic to your site.
Now that you have a huge list of keywords you are ready to create your Master Keyword List. Place all these keywords into a spreadsheet and clean out the inappropriate keywords (like “Nikon Binoculars”). Then arrange in order from most relevant to least relevant.
You need to weed this Master List down for your PPC campaign. You may find that the keywords near the top of your list are the most expensive and that the ones in the middle may have a better cost to sales ratio. But the more keywords you can use on PPC, the broader your exposure.
The top 25 should work well for your Meta Tag list. Depending on your needs you may need to remove duplicate words. Try to limit any individual word to 5 uses or less (example: don’t use “nikon” more than 5 times).
The top 10 keywords are your sales words for your web site and email campaigns since these are the most tightly focused keywords in the list.
Don’t forget that the needs of your list will be changing as the market place shifts. Every month or so do a new search for keywords to keep your keyword list up to date. Trim out the words that are either no longer appropriate or effective. Be sure to keep an eye on your log files. Keep your sub-lists current. And give your Keyword List the care and attention it needs to live a long and active life.
And finally, if only 4 people purchase some training off of my site due to the keywords in this article I can finally get that Nikon Camera that I have been wanting.
topic : Google And Your Domain Name Google, being the largest and most used search engine and is extremely important to optimize your website for. As a matter of fact, if you optimize your website just for Google you’d find your
Google And Your Domain Name
Google, being the largest and most used search engine and is extremely important to optimize your website for. As a matter of fact, if you optimize your website just for Google you’d find your rankings in Yahoo! and MSN will jump up higher than your ranking in Google. I’ve optimized many websites that show up in at least the top 20 listings in Google and found that in each case they ranked higher in Yahoo! and MSN usually in the top 3 positions with most in the number one spots.
Most everyone agrees that with Google content is king. So writing good copy with just the right amount of keyword phrases, for keyword density is important. And natural anchor text links is second to the throne, which takes lots of work and proper timing to do properly.
Third in line are keyword phrases (notice I said phrase because single keywords are almost impossible to optimize for), which need to be researched to find the right phrase for you and not used to often in the content/text to get the right density. Used to often and you’ll hurt your ranking.
Fourth in line are the Meta Description Tag which when used properly can actually bring visitors to your website who wouldn’t normally come there. Of course there are several other factors involved with getting that elusive number one spot.
But what most everyone often overlooks is what I call the fifth element which Google uses to determine their ranking of a website and that's the domain name.
People, even SEO companies, don’t either know the importance of the domain name to Google or take the time to chose the proper name for the website. Most just use their company name or what they conceder a "Cool" name for their websites. Now, unless your company is well known or at least well known in its field, using a basically unknown company name is pointless. Even more pointless is the "Cool" name.
The entire reason you optimize your website is to get visitors from search engines, so why not use all the tools available to get the best ranking possible for your website.
Use your domain name as one of those tools. Instead of your company name or the "Cool" one, use a keyword phrase, one that describes your product or service. Take your time in choosing the proper name. Make sure that it will work best for your website. If you not sure ask your friends and relatives what keywords they would use to find your product or services on the Internet. You might be surprised at what they would use.
You have the keyword phrase that you know will work. But before you jump online and get that domain name there are a couple of things you may still need to do.
Let's say you're the owner of Mike's Bikes and you specialize in Colorado Mountain Bikes so you figure to kill two birds with one stone and use the domain name mikescoloradomountainbikes.com to keep your name in it along with using the keyword phrase. Now this might make sense to you but you’re not Google. You're not going to like it but you need to drop the mikes out of the name because it's dead weight.
So now you've got coloradomountainbikes.com but wait before you burn up the keyboard use Colorado-mountain-bikes.com instead. Why? Because Google sees this as three different words and would see coloradomountainbikes.com as a single word. When people are doing a search they will not be using coloradomountainbikes, they are going to use Colorado mountain bikes. The bonus is that your domain name now becomes a keyword phrase used by Google when it performs a search.
topic : Search Engine Friendly Sites If you have ever tried to promote your business or product via the Internet, you know the importance of search engines in determining your success. Search engine friendly sites are a must if
Search Engine Friendly Sites
If you have ever tried to promote your business or product via the Internet, you know the importance of search engines in determining your success. Search engine friendly sites are a must if you wish to make your online presence known. The majority of people searching for products or information online do so via one of the major search engines. In order for someone to locate your business, it has to have a good spot in the rankings. Your website may be professionally designed but if customers cannot locate it, it really does you little good. Past studies have shown that people searching for information online rarely look past the third page of results. This is why search engine optimization is so important.
One important tip to remember when designing search engine friendly sites is that you need to concentrate on each individual page. Companies such as Google will not rate your website as a whole, but instead will rank each individual page. This is valuable information to remember when writing your content. Although there is no set limit for the number of words per page, most SEO experts recommend that you include at least four-hundred words per page in order to receive good search engine recognition. Any amount written beyond this is generally fine but you want to make sure you have at least enough text to fill a good portion of the page. Websites that contain little content and a great deal of advertising are generally frowned upon.
Another relevant factor of search engine friendly sites is the content itself. Although obtaining a good ranking is important, your content should be well written and make sense to the visitors who will read it. Don’t concentrate solely on stuffing the right mix of keywords into your article. It is just as important that your content sounds natural and flows easily. A good trick for writing online content is to break the article up into smaller paragraphs. This is much easier for online readers to absorb. Also, be sure to include proper headings so visitors can easily locate whatever information they are looking for. The use of bullets will make lists stand out and catch the reader’s eye. Writing content for online purposes is much different than writing a novel or newspaper article. Try to break the content down into small bits for easier reading.
Incoming, outgoing, and reciprocal links can all help in achieving search engine friendly sites. Although content is very important, you will also receive credit for the number of links to your site. A high number of incoming links is extremely helpful to your rating. A good way to improve your link numbers is through the use of reciprocal linking. First you will need to include links from your site to other websites that are either related to or in some way compliment your business. Be sure to choose sites that are of high quality and well written. After including a link to your chosen site, you then send an email or letter to the site owner asking them if they would consider including a link in return back to your site. This technique known as reciprocal linking provides advertising for both websites and improves the link rating of each site too. When trying to increase the number of links to your website, you should keep in mind that this will take a great deal of time and effort. You can not expect to get dozens of new links from quality websites within a week’s time. Most business owners are very selective in which sites they choose to link to. Give them plenty of time to consider your website before making a decision.
Lastly, when designing search engine friendly sites there are certain practices you definitely will want to avoid. While keywords are important, you do not want to include them too often. Be sure to check your keyword density to make sure it is within an acceptable range. The search engines will also penalize your site if you include hidden text in an attempt to boost your ratings. When choosing a title and description for each page, make sure it is actually relevant to the content on your site. For example, if you have a website that sells weight loss products, it is considered inappropriate to include meta keywords related to gambling. Make sure you honestly describe your business and the products you offer. By doing so you will not mislead customers looking for information unrelated to what your site offers. Honestly is the best policy when promoting your website. Not only will it make your business look more professional but it can also help to gain a customer’s trust.
topic : Proceed, Gradually Accomplish Big According to the Search Engine Marketing Professionals Organization, SEM methods include paid placement, paid inclusion, and search engine optimization (or SEO). As the number of sites on
Proceed, Gradually Accomplish Big
According to the Search Engine Marketing Professionals Organization, SEM methods include paid placement, paid inclusion, and search engine optimization (or SEO).
As the number of sites on the Web increased in the mid-to-late, search engines started appearing to help people find information rapidly. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. Visit the SEO Philippines to learn more about this.
Search engine optimization (SEO) is the process of improving the capacity and quality of traffic to a web site from search engines via natural search results for targeted keywords. Generally, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO Delhi company e-fuzion can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO Delhi company e-fuzion considers how search algorithms work and what people search for. SEO Delhi company e-fuzion efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Visit the e-fuzion.com for more information about this.
Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing use methods such as link farms and keyword stuffing that tend to harm search engine user experience.
The initialism SEO can also refer to search engine optimizers, terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO Delhi Company of the house. The SEO Delhi company e-fuzion can offer more details about this.
topic : Diversify Your Traffic – Web Directories & Niche Sites Don’t put all your eggs in one basket. It’s the age old saying that encourages you to mitigate your risk by spreading yourself out instead of relying on one thing only.
Diversify Your Traffic – Web Directories & Niche Sites
Don’t put all your eggs in one basket. It’s the age old saying that encourages you to mitigate your risk by spreading yourself out instead of relying on one thing only. Ask any stock broker and they’ll tell you putting all your money in one company is very risky and is rarely the right move. When you only rely on one source, if something bad should happen you have nothing else to fall back on. At the end of the day, most people would agree this is basic common sense.
Enter the Google era, where many webmasters seem to have tossed this conventional logic aside in favour of a Google-tunnel-vision. It is true that Google is the most popular search engine in the world today reaching 380 million unique users per month. According to ComScore Media Metrix they have a 42.3% share of the search market. These numbers should make webmasters stand up and pay attention, but it should not make them neglect everything else.
Many SEOs (search engine optimizers) will exclusively talk about obtaining a high ranking in Google, as if that is the one and only way to drive traffic on the web. Other SEOs see the web in a larger sense and, instead, treat Google as one piece of the puzzle (albeit an important piece). The good SEOs recognize that while most searches may originate at Google, there are a lot of potential website visitors and customers coming from other engines that deserve some attention too. Fortunately, many of the search engines determine the importance of a site using similar criteria, so optimizing for one engine should give you a boost in all the others as well. But if your SEO is giving you ranking reports that only say Google, it may be time to start asking where you rank in the other engines. After all, no webmaster is prepared to say that a customer coming from a website other than Google is a customer they don’t want!
List Yourself in Web Directories
Your website traffic and customers can come from all over, so you want to make sure that wherever customers looking, they’ll find you. There are a lot of different web directories on the Internet. Some catalogue all sorts of sites, while others focus on a particular niche market. By taking just a little bit of time you can launch a web directory campaign that gets you listed in all the directories your potential visitors may use. Best of all, many web directories will let you submit your site for free, so this is a cost-effective way to generate targeted traffic. The best directories are those that offer a direct link back to your site. This way, your directory campaign also becomes a link-building campaign, and you boost your ranking on most search engines, including Google. (Two birds with one stone, not too shabby!)
Find Those Niche Sites
The web was built based on links. It’s how web surfers move from one site to another, following an endless flow of information. You need to take advantage of this by making sure that your site is linked to along this path. If you are selling t-shirts, try to find a site that is dedicated to the topic of t-shirts (or fashion, in this instance). In this day and age, you are almost guaranteed to find a site with t-shirt resources. Look for ways you can generate a link to your site from theirs. If you have some marketing dollars to spend, you may be able to buy text or banner advertising, which will also provide a link back to your site. You can send a quick, polite email to the webmaster requesting to trade links (after all, that sites wants links too!), or maybe you can contribute content somehow and include a link to your site in your author bio. There are a lot of different approaches you can take, and as long as you end up getting a link to your site, you’ll increase the likelihood of attracting visitors who are following that information path.
The world wide web is a big place and it’s only getting bigger. You should devote a good amount of resources to the more important traffic drivers, like Google, but you should not fall into a trap where that’s the only thing you can rely on. By diversifying your incoming traffic resources and listing yourself in web directories, you will be better prepared for what the future may bring.
topic : How To Get All Of Your Web Pages Indexed In The Major Search Engines A website is more than just a home page. In fact, it is useful to think of a website as a cluster of mini websites, with each of the inner pages being
How To Get All Of Your Web Pages Indexed In The Major Search Engines
A website is more than just a home page. In fact, it is useful to think of a website as a cluster of mini websites, with each of the inner pages being a full-fledged website. Depending on the content of these inner pages, visitors will enter your site through these “side doors” on the strength of search engine queries that match the content of these interior pages.
This is great news for you, especially if you have a lot of pages with interesting content. However, if these inner pages are not indexed in the search engines, then you will not gain the advantages of all this “extra” traffic. Here are some steps to take to make sure that all of your pages are “spidered” and included in the major search engines.
1. First, make a check to determine your present indexing position
Normally when a search engine robot finds your main page, it will then follow links to your inner pages, and continue following links until all of your pages have been indexed. If your site is well constructed, and search-engine friendly then all of your pages may already be indexed. You can find out how you are doing by going to Google, Yahoo or MSN and making the following search query: site:www.yoursite.com . The results of this query will show you how many of your pages are already included and which pages they are.
2. Improve the navigation system of your site to make your links search engine friendly
If you do a check and find that only your main page or only a few of your pages are indexed and the rest are not, then it is important to look at your link and navigation structure and to make changes that will enable search engine robots to find and follow all of your links.
Links to inner pages that are contained in the java script of drop-down menus or as “hot spots” on graphics are more difficult for spiders to recognize and follow. If your site uses this kind of navigation structure, then it may be helpful to add an additional text link navigation system at the bottom of the pages. This will not only help the search engine robots, but will also give your visitors another handy way to go on to the other pages of your website.
3. Build an html site map with text links to all of your pages
A site map is something like a table of contents. Construct a web page using your usual graphical and navigation, so that it matches the rest of your website. In the main content section of that page, make a text link to each of your pages, using the title tag of those pages as the clickable link text, and putting the description tag of the page as text below the link. Putting the descriptive text under the link does not affect the work of the search engine robots but it will help your visitors to choose which page to click on.
Some online website builder and website construction software (such as Xsitepro) contain built in site-map generators. If you have a very large site with many pages then you can find free online site-map generators or download software for this purpose.
4. Participate in the Google Sitemaps Program
Last year Google set up the sitemaps program to help webmasters make it easier for their site’s pages to be found by the Google spider. To participate, you have to construct an XML file with information about each of your site’s pages and upload this to the main directory of your website. XML files are the same kinds of files used in RSS syndication, but in this case the XML file is meant only to provide information for the Google robot.
If you don’t know how to make an XML file or you have a very large website with hundreds of pages it is best to use an XML sitemap generator. A free, online Google Sitemaps generator can be found at www.auditmypc.com/free-sitemap-generator.asp
Once you have made your XML sitemap and have uploaded it to your server, go to google.com/webmasters/sitemaps and set up a sitemaps account with Google. When you log into your account you will see a tab at the top of the page that says Add. Click it and then check the box, add “General Web Sitemap”. You will be asked to put the url of your sitemap. Normally the url of your sitemap will be www.yoursite.com/sitemap.xml
The Google sitemaps program is particularly important if you have a large, data base driven site or ecommerce website with many pages that you want to be available in Google searches.
If you want to increase traffic to your site, check and see how many of your pages have actually been included in the various search engines, and then take steps to make sure that all of them are included in future search engine updates. Your efforts to improve the search engine friendliness of your site will be well rewarded.
topic : SEO Strategies for Using Holes in Search Engines to Their Fullest Copyright 2006 Mark Nenadic You may have heard of black holes – not the astronomical kind – but don’t know what they are or how to use them to your advantage
SEO Strategies for Using Holes in Search Engines to Their Fullest
Copyright 2006 Mark Nenadic
You may have heard of black holes – not the astronomical kind – but don’t know what they are or how to use them to your advantage when it comes to your site and the major search engines such as Google, Yahoo!, and MSN. To begin with, it is important that you understand that black holes in search engines can seriously impact the quality of all of your search engine optimization (SEO) strategies.
For example, Google is currently the leader in both popularity and technology among search engines on the web. It functions by allowing its users to run a search using words or phrases. This will only happen more frequently as text-to-speech applications expand in their use. The way in which Google applies these words and phrases immediately presents the first fault within their indexing and searching strategies. Here, there lies a big black hole in the accuracy of the search results that Google produces. The location of this black hole? Whenever smaller, common words are used within a Google search phrase, it will provide you with different results than you would receive by using other common words instead. The following example explains this.
If you perform the following searches:
• Toronto Hotels
• Hotels in Toronto
• Hotels for Toronto
• About Toronto Hotels
You will receive different results every time. Though Google will indicate to you that you have used a common word, and that this word was excluded from the search, it will still have provided you with different search results depending on which ones you have used.
Obviously, all of the above searches were for the same thing, but because of the small words used in the phrases, they achieved different results. Why? It is because of the black hole in Google’s searching algorithm
The same is true when one changes the words from singular to plural, or otherwise makes grammatical changes. For example, the following searches all produce different results:
• Debt management
• Managing debt
• Managing debts
Again, these searches are obviously for the same things, but produced entirely different results. Try these two examples on your own computer, using Google, and you’ll see for yourself.
It is important to recognize that in both examples, all of the searches produced relevant results. However, while they are all equally correct as far as context, the fact remains that searches for the same thing, depending on how they’re worded – right down to the pluralizing – does give different lists, with differently ranked sites.
How does this impact you and your SEO? Consider you are running a website that sells widgets. You have done a great deal of work making certain that it is fully search engine optimized and have even reached the point where you are in the second rank at Google for the keyword “widget”. It has taken a great deal of work and maintenance, but you’ve done it…except that your target market doesn’t search for widgets using the keyword “widget”. They pluralize their search term, typing “widgets” in almost universally. Furthermore, when you check your rank with the term “widgets”, then you discover that you’re down at number 23!
Though your work will bring you increased traffic due to your ranking for “widget”, it would have been a great deal higher if you’d included “widgets” in your search engine optimizing strategy.
When you are creating a search engine optimizing strategy for your website, if you want to ensure that you will receive the highest results, it is important that you always include not only your primary keyword in your efforts, but also add a basket full of sub-keywords to cover all of your bases.
By making certain that you are using your phrases in all (or at least many ) of the ways in which your target market will be performing their searches, you will bring in a great deal more traffic, and customers ready to purchase your products or services.
If you are not qualified to do this alone, it is well worth the investment in an expert who can bring your search engine optimization up to a level that will cover all of your most important keywords.
topic : Elevate Your Web with e-Fuzion Still when you are fast asleep or away on vacation, SEO Delhi company e-Fuzion provides good search engine ranking which could bringing in fresh customers to your website for no or very little
Elevate Your Web with e-Fuzion
Still when you are fast asleep or away on vacation, SEO Delhi company e-Fuzion provides good search engine ranking which could bringing in fresh customers to your website for no or very little ongoing cost, which could easily be converting into more away on vacation, a good search engine ranking. Having a marketing mix can help those in the SEO or search engine optimization industry to boost the business of their websites. How ever SEO Delhi company e-Fuzion always keep in mind that the page rank isn’t the sole parameter for which search engines like Google and Yahoo rank web pages. This is one of the more common misconceptions of webmasters and especially those new in the SEO Delhi company e-Fuzion industry. While it can certainly be referred to as link building, it can actually more than that. Marketing mix is a clever and strategic positioning of your web sites link at various places. Having your link placed in different sites can allow it to get more visitors or get higher ranking in search engines. SEO Delhi offers lots of search engine services which the web site required. And by it you can also search for websites that offers related services. Those searching for page ranks and may try various link building schemes. In starting the marketing mix, you first decide the URL plus the title of your website. SEO Delhi Company e-Fuzion develop a brand at the unset while giving focus on processes like site design, content , logo, user interface design, and scope for user interaction, among other important processes.
In the online marketing field people have different perception and usually those websites that can present their ideas in a better and more comprehensible way gain more success. SEO Delhi Company adopts more popular ways for web site ranking. SEO Delhi Company with e-Fuzion helps the web site for top ranking in search engines.
topic : Contracting out SEO Article Writing In a recent thread at webmasterworld, when asked if members had 10 people to assist promoting their website, what would they do. This interesting question produced the surprising answer
Contracting out SEO Article Writing
In a recent thread at webmasterworld, when asked if members had 10 people to assist promoting their website, what would they do. This interesting question produced the surprising answer by one member that they would have 9 people writing articles and one person linking.
Articles are a great way to get theme related one-way links, linkable content and can be contracted for around per 400 - 500 word article. Prices vary though, and so does the range of qualifications.
Article writing, like link building, is an excellent candidatate for outsourcing, or perhaps more correctly, Outtasking.
Oursourcing is great because you can purchase services you need when you need them. You don't have to worry about meeting payroll, or providing computers, desks or equipment. While a freelancer is researching and writing you can take care of other things.
Often, a freelancer represents a group, allowing you access to the more resources and expertise.
One of the biggest misconceptions is you can 'just give it to them' and it will all be good. Nothing can be futher from the truth. In fact, the more time and effort you put into it, the better the chances of success.
Example Project of 10 articles.
Before talking to my partners in the Philippines, I research keywords and use the keywords to set up the titles and content of the articles. This usually gives me 6 or 8 of the article titles. Since not all articles get syndicated, I go to several articles syndication sites and research which articles in my area have the most links in YAHOO. This give more data for article topics and titles and general tone. Next, I decide what type of article suits the titles best. Is it to be a "information about this" article or a "how to" article with a bulleted list of actions the reader can take right now?
Once all this has been written out, I send it to my partner and ask to see 4 or 5 articles right away so that I can confirm everything is on track.
Or course, I have specified in advance the articles must be original, and I make periodic checks to make sure. Once you have dealt with a freelancer a few times you can ease up, but it still pays to check all the time.
Don't use software
There are lots of people offering software that scrapes article syndication sites and/or the web for content, re-arranges it, and spits out hundreds of articles. My experience is it would have been easier and certainly faster to write the articles myself, or hire someone to do it.
Automated re-writes of scraped content seems to work on the Search Engines for now, but how long it is going to last is anyone's guess. The achilles heel of automation is that it has to use templates and will always leave a footprint that other automated systems (ie bots & crawlers) can easily detect.
Price vs. Turnaournd time
Most freelance writers take on more contracts than they can handle and juggle turn-around times to maximise immediate cash flow. At any moment they only have a few contracts to work on, although they have many outstanding. Sound familiar?
Knowing this, expect to get a low price with a longer turnaround, OR a short turnaround with a higher price.
Low or High?
Don't choose the lowest price and don't choose the highest. Review what they say and examples of their work and make a decision on which one you like first, then look at cost.
A team is also important. Ofter 'a freelancer' represents a small group who work together. With a team of 5 people writing 20 articles, you get different approaches and points of view. I give preference and pay a slightly higher price for a team.
Qualifications are important in relation to what you need. I like newspaper writers because they are in the business of writing snappy headlines and catchy articles, which is what I like for my sites.
Other sites may prefer novelists or technical writers to suit the tone of their sites.
Contracting out or outsourcing is still work -- just a different kind of work. Managing freelancers takes some skill and practice and if done properly, can increase productivity and lower costs substantially.
topic : Why? - Page Rank What is Page Rank ? In short Page Rank is a "vote", by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. If there's no link there's no support
Why? - Page Rank
What is Page Rank ?
In short Page Rank is a "vote", by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. If there's no link there's no support (but it's an abstention from voting rather than a vote against the page).
How is Page Rank Used?
Page Rank is one of the methods Google uses to determine a page's relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and Page Rank is interesting enough to deserve a paper of its own.
Page Rank is also displayed on the toolbar of your browser if you've installed the Google toolbar (http://toolbar.google.com/). But the Toolbar Page Rank only goes from 0 - 10 and seems to be something like a logarithmic scale:
Toolbar Page Rank:
(log base 10) Real Page Rank
0 0 - 10
1 100 - 1,000
2 1,000 - 10,000
3 10,000 - 100,000
4 and so on...
We can't know the exact details of the scale because, as we'll see later, the maximum PR of all pages on the web changes every month when Google does its re-indexing! If we presume the scale is logarithmic (although there is only anecdotal evidence for this at the time of writing) then Google could simply give the highest actual PR page a toolbar PR of 10 and scale the rest appropriately.
Also the toolbar sometimes guesses! The toolbar often shows me a Toolbar PR for pages I've only just uploaded and cannot possibly be in the index yet!
What seems to be happening is that the toolbar looks at the URL of the page the browser is displaying and strips off everything down the last "/" (i.e. it goes to the "parent" page in URL terms). If Google has a Toolbar PR for that parent then it subtracts 1 and shows that as the Toolbar PR for this page. If there's no PR for the parent it goes to the parent's page, but subtracting 2, and so on all the way up to the root of your site. If it can't find a Toolbar PR to display in this way, that is if it doesn't find a page with a real calculated PR, then the bar is greyed out.
Note that if the Toolbar is guessing in this way, the Actual PR of the page is 0 - though its PR will be calculated shortly after the Google spider first sees it.
PageRank says nothing about the content or size of a page, the language it's written in, or the text used in the anchor of a link!
I've started to use some technical terms and shorthand in this paper. Now's as good a time as any to define all the terms I'll use:
PR: Shorthand for PageRank: the actual, real, page rank for each page as calculated by Google. As we'll see later this can range from 0.15 to billions.
Toolbar PR: The PageRank displayed in the Google toolbar in your browser. This ranges from 0 to 10.
Backlink: If page A links out to page B, then page B is said to have a "backlink" from page A.
Visit us: www.halfvalue.com/top-articles/seo-resources.html
topic : Why Just The Right PPC Campaign Management Brings in Lots and Lots of Cash So you spent all your time and energy building the perfect website. Now you want to share the fruits of your labor, and maybe even make some money
Why Just The Right PPC Campaign Management Brings in Lots and Lots of Cash
So you spent all your time and energy building the perfect website. Now you want to share the fruits of your labor, and maybe even make some money on the side through your online ads.
Maybe you have an online business that markets a hot product that you are selling on your website; but you find that you are having trouble bringing customers into your site. So instead of gaining money, you are actually losing money because of the monthly rent that you're paying to have your website hosted in cyberspace.
The best solution to this problem is to advertise. Let people know that you are here and ready to do business. One of the quickest and most effective ways to advertise your website on the net is to come up with a great PPC campaign management plan. PPC is an abbreviation for Pay Per Click.
Certain keywords or phrases that people type into a search engine lead to hundreds and hundreds of search results that pertain to that specific keyword. Businesses that want to advertise on the net using a PPC campaign have to come up with a plethora of keywords that is associated to the business that they are running; so when potential customers type in these keywords, it will lead them to their business site.
This is pretty much the whole concept that operates behind PPC. This is how a PPC campaign brings in traffic to your site, with the selection of the right keywords that people can search through the net.
Some keywords tend to be more expensive than others, especially popular ones. It is vital to select the right keywords, in order to get your money's worth. This is why it is important to manage you PPC campaign wisely. Sometimes you are better off opting for the less popular keywords that are not so expensive, especially if you have a limited budget. Some businesses even hire the help of a consultant to manage their PPC campaigns.
There are a lot of experts that specialize in PPC campaign management. They come with strategic plans, and assess the need of their clients. They then come up with a PPC campaign that caters to their client's specification.
This is why big online businesses seek the expertise of a professional to run their PPC ad campaign, because the right set of plans, can potentially bring in a large amount of profits. The more keywords you have, the more you increase the chances of customers clicking these keywords that would lead them to your website. There are also some software you can purchase, such as GoToast, or Bid Rank. These software track down your keywords listing.
If you are running a business online, and are planning to run a PPC campaign, it is advisable to purchase keywords that are extremely related to the theme of your business. This way, people know what they are getting, and don't get confused about the content of your website. The secret is to use keywords or phrases that are searched frequently, but cost very little.
The chances are, the longer people stay in your site, the likelihood of these potential customers making a transaction. But first thing is first. You must lure them into your turf.
This is why a lot of entrepreneurs spend a large amount of their budget on advertising, because they know that the right advertising campaign can start the ball rolling.
Also, you should do some research before you start your PPC campaign. There are a lot of PPC search engines to chose from. Those who are less renowned charge less for the same keywords that you'd find in the bigger PPC search engines.
The great thing about PPC campaigns is that you can reach a worldwide audience. Advertising online means global marketing.
Most PPC search engines require a monthly payment in exchange for their services. But if you fail to make payments, they will automatically take your listings out of their search engines. So make sure that you pay your monthly bills, so all the efforts that you put into your PPC campaign don't go to waste.
The potential earnings that can be generated by starting a pay per click campaign is significant. That's why a lot of online businesses now are trying to get in on the act. Now, with the right set of keywords, and a smart PPC campaign management plan, more than ever, online businesses are bringing in the big bucks.
topic : Ten essential tips ofr delivering successful SEO 10 tips for effective SEO: Tracking Before you start your SEO campaign make sure to implement a quality web stats package that lets you know what search engine spiders are
Ten essential tips ofr delivering successful SEO
10 tips for effective SEO:
Before you start your SEO campaign make sure to implement a quality web stats package that lets you know what search engine spiders are visiting your site, what keywords are referring the most traffic to your site, and how many hits/page views you are getting.
Build great design
To get the best search engine visibility web designers should follow the 5 basis rules if web design which states that web site should be:
Easy to read
Easy to navigate
Easy to find
Consistent in design and layout
Quick to download
Write effective Title tag on the page
Arguably the most important ranking factor for effective natural SEO is the title denoted by the - title - tags on HTML. This title is considered primary text by the search engines meaning that all the search engines record this text and place considerable value on it. It is important because it is the first text shown in the search results as a hyperlink to your site. As a general rule a descriptive title should be 5 to 10 words for each page or 69 to 75 characters.
On your page you should always aim to have a healthy amount of descriptive body text to explain what the page is about, don't rely on the title of the page. You should aim to have your keyword in the text as much as you can, with it still being comfortable to read. This is known as keyword density. All search engines consider words at the top of the page, above the fold as more important in value than the rest of the page
Domain and the URL
Placing key-words in the domain can have some weighting in the effectiveness of your natural SEO. The reasoning is that the terms or phrases matching the words you typed in a query are highlighted when you view the search results. This is known as search- term highlighting or term highlighting. Note; If you are going to buy and use a URL that may have already been used in the past, it is worth while checking the history of the URL.
H1, Bold, Italics
You should have your main keywords once in an H1 tag, once in bold and then once in ITALICS, this should show the search engine crawler that these are important words/phrases for the page, so in turn the crawler will make the assumption that the keywords are important for a visitor.
Anchor text is what we call text links. You should always try and have all text links as descriptive keywords. When a spider follows the link to your page it should have an understanding of the content. Anchor text is a great way of improving your rankings on competitive keywords.
Write fresh content
Google loves fresh content. They have a fairly new spider called freshbot, it crawls the web daily looking for new/updated pages and sites. It will then list the page at the top of their index for that sites keywords. It will stay there for a few days, if the page was just an updated version of what is already in the results it will revert back to the old version and drop back to it's old position, if the page is brand new then it will drop completely from the index, until the next full update when it should take a permanent place in the results.
Build high quality external links to your website. Sites with high quality credible links pointing into them gain more popularity than sites with low quality links. It is rumoured that Googles places up to 60% of its weighting on quality of party external links:
Submit the root page to all the major UK search engines on the Internet: Google, Yahoo, MSN. It will take them a while until they crawl your site fully but be patient. There are plenty of directories online, find one that fits the theme of your site and submit the root URL, again this may take a while but be patient.
topic : How to optimize your's blog for better ranking. Now, you should have a blog full with content you have passionately written. It should be a very interesting grapevine for the community of your chosen niche, as opposed to
How to optimize your's blog for better ranking.
Now, you should have a blog full with content you have passionately written. It should be a very interesting grapevine for the community of your chosen niche, as opposed to a lifeless factsheet.
However, no matter how delicious your content is, if there is nobody to read it you can’t generate profit from it. Traffic is the lifeblood of your blog. In order to attract people, you must offer attractive information. Simple enough.
However, to get traffic onto your site, you have to think backwards. Where do people look when they need information? Yes, they search using search engines like google.com, www.yahoo.com and msn.com, to name a few more popular ones. So, to get these people on your blog, your blog needs to rank high on search result pages of these search engines. When these people search for information through the search engines and see your site among the top results, they will naturally click through to your blog! The art of getting your blog or website onto high rankings on search result pages is called search engine optimization. It is a very complex and hard subject to master, but that doesn’t stop us from learning simple yet effective techniques to conquer the search results for certain keywords. The more complex techniques are usually needed to fight for very competitive and general keywords such as “fat loss”, but I’ll teach you how to overcome that later. For now, let’s determine the keywords that you want to optimize your site for. For example, your blog talks about tech gadgets. Now, you’d want to check in Google whether it is a very competetive keyword. At this time of writing, there are 29, 000 ,000 search results. Think you can beat 29, 000, 000 sites at your first attempt? I don’t think so.
Now, let’s try to narrow down our scope. Let’s look for “technological gadgets” instead. At this time of writing, Google lists 792, 000 results. That’s more manageable, but you’d like to search for more focused keywords. However, let’s optimize your blog for “technological gadget” just for the sake of learning.
First, you have to pay attention to the title of your blog. Since you’re optimizing for technological gadgets, you need to have that exact phrase in your blog title. For example, a line like “Your Best Technological Gadget Blog!” would work great. You can change the title of your blog in the Blogger control panel or the Wordpress blog when you’re creating it. If you’re proficient with HTML, you can even do that on other blog engines like Moveable Type. Bottom line? Learn a little HTML!
Other than that, your page heading should also contain the term you’re optimizing for. The page heading is the bit of text in your code that is enclosed within the and tags. This is important as it tells the search engines what your page is about (in this case, “technological gadgets”). Since we’re posting a blog, the tags are usually the post titles, so remember to include the term there whenever relevant.
One last bit, you should also sprinkle the words “technological gadgets” in your posts whenever possible. The frequent occurrence of that phrase in your blog will hint the search engines that your blog is really relevant to that topic.
However, this is the most important bit of all. Always keep in mind that you’re writing for real life people who read your blog to obtain information, so it is very stupid to spam your blog with keywords! In fact, if you do that, the search engines will end up thinking you’re spamming and drop your ranking further down into oblivion… So keep in mind! Write for humans, not search engines!
topic : Search Engine Keywords Selection Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific
Search Engine Keywords Selection
Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to
provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.
Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.
Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it.
So your first step in plotting your strategy is to gather and evaluate keywords and phrases.
You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven't followed certain specific steps, you are probably WRONG. It's hard to be objective when you are right in the center
of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.
Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers' understanding is significantly different.
The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.
Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.
The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By "quality visitors" I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.
You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and
phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.
Popularity isn't enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.
Let's look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword "automobile companies." However, you company specializes in bodywork only. The keyword "automobile body shops" would rank lower on the popularity scale than "automobile companies," but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the
specificity of your keyword is, the less competition you will face.
The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let's look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between "Seattle job listings" and "Seattle IT recruiters" which do
you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.
Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.
Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.
This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better
Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business' rewards.
topic : The Myth of Link Exchange If you have a web site that is getting much traffic, you will sooner or later be approached by someone who will want to link to your website and have a link from yours to theirs. It has been widely
The Myth of Link Exchange
If you have a web site that is getting much traffic, you will sooner or later be approached by someone who will want to link to your website and have a link from yours to theirs. It has been widely reported that this will help you get better positioning in search engines. This is and is not true.
While having someone link to your site might drive traffic if they visit your site from a link on that site, having links that are not relevant to the content on the linked sites on your site may actually harm your ranking on the search engines.
Search engine positionint on sites like Google are based on a point system. This system adds or subtracts points from you for various reasons. For example it used to be that if you hid keywords on your page repeated over and over, you moved up in the search engines on a relevance basis. This practice over time became known as a form of "spamming the search engines". When you have hidden text on your page (hidden text is when you make the text the same color as the background so it is invisible to the user) you lose points in the rankings and move down the list.
Search engines have been made very intelligent by their creators. They do things like compare the keywords to content, look for content changes, and compare the content of site links contained on the site to the sites they link to. If the content is relevant to the site chances are it helps your site rating. If the links are not related, it can hurt your ranking.
It seems then that to have effective linking we should only link to sites that contain complimentary content. If I have a business site, my site should link to other sites with business content. To link my site to a beauty salon site would probably do very little good for me as far as traffic is concerned and would very likely be detrimental to my site ranking.
Now I do not want to deter you from having advertising on your site. Ads are a different animal. Links usually are all grouped together on a page of suggested links while ads are usually mixed in with the content and take the form of banners. These types of ads will not hurt ranking. Most profit driven web sites have some form of ads on their site and the search engines are made to take these ads into consideration.
To sum it all up, links are good only to sites that are relevant to your content. If someone asks you to do a link exchange that is not relevant to your site, thank them for the offer and decline politely. If their content is related to yours be sure to make it happen if you have a way to do it.
As a web master who enjoys a top 5 listing on most search engines on the internet I can say that when it comes to learning how the search engines work it is better to have linked and lost than to have never linked at all. ;-)
topic : Your Site Wants to Work for You Your company has a web site. It is a good and expensive web site developed and designed by true experts from the web content company. It is easy to find your site by placing the name of your
Your Site Wants to Work for You
Your company has a web site. It is a good and expensive web site developed and designed by true experts from the web content company. It is easy to find your site by placing the name of your company in the boxes of major search engines, yet one should understand that only few persons come to your web site this way. Most of your potential customers will visit your web site by placing major keywords in the boxes of major search engines. These keywords might relate to the type of products and services that you provide. You may ask yourself how often do you visit the web site by hearing its address on the radio, TV or seeing its web address in the advertisement?!
In order to get maximum exposure on the internet your site must be promoted and advertised in the online environment. Nine of ten users who visit your web site through search engine make up your target audience. These are the people who want to find as much information on products and services that you provide as possible, who would like to obtain a detailed description of your company and find out uniqueness and distinctiveness of your business. There is no need to explain that sites that are located on the top of the search list are capable to get more visitors than those who are in the end. The rating of the site in the search system might affect the business development of your company as well. So we have to find the answer to a one very important question: How can one get the attention of such famous search engines as Yahoo Google and MSN?! Here where Search Engine Optimization comes.
The content has to be clear both for customers understanding and should be visible by major search engines. Optimizing your site you should take into account the relevance of the text and ratings of your web site. For that you must analyze the market you operate in, exchange topical links and register in meaningful for the search engine catalogues. Every search system estimates the value and use of your document in relation to inquiry made by web visitors. Search Engine Optimization is a non interrupting process. Sometimes clear results can be received in several weeks or even months. As a rule people use the first words occurring to them. So, SEO optimizers have to concentrate on these words or phrases.
topic : Sitemaps 101 – Benefits of and Tips on Designing a Sitemap Have you ever wondered how a search engine works? It must be fascinating figuring out how this search tool could direct you to several websites that are relevant
Sitemaps 101 – Benefits of and Tips on Designing a Sitemap
Have you ever wondered how a search engine works? It must be fascinating figuring out how this search tool could direct you to several websites that are relevant to your keywords. Or, have you experienced instances where the link that supposedly contains your keywords is not exactly what you have in mind? You would probably think that there must be something wrong with the search engine that it generated irrelevant results.
How does a search engine work?
Two things figure greatly in making search engines work effectively and efficiently: the electronic search spider and the sitemap.
What is a sitemap?
A sitemap is basically a page or pages that serve/s as a directory by listing all the links to all documents and files found in a website. It is not merely a random listing of links, but organized in such a way that it gives the web user an idea of how all the information that can be found in the site fits into an outline or framework. It is like viewing the table of contents of a book, or viewing the “concept map” of the site’s content.
What is a spider?
In SEO language, spider is not an animal found in your closet. This electronic search spider is actually a bot which collects data and copies content to be stored in the search engine’s database when keywords are fed into the search dialogue box. The spider reads the content of the site and sends another bot to follow the links and copy the content contained in them.
What purpose does a sitemap serve?
A sitemap like any other map gives directions to a navigator. It primarily targets search engine spiders so that they are properly directed to your site and to the links where keywords entered in the search dialogue appears. As such, it is actually a useful tool in search engine optimization. A well organized site map would guide the spider to find the information it needs when keywords are entered during a search operation.
As an additional beneficial consequence, sitemaps have proven to be useful even to web users. Since a sitemap displays all the links to information found in a website, it helps the user to search for a particular topic in mind. Many users also use the sitemap to navigate between pages in a site.
What are the benefits of having a sitemap for my website?
1. No page would be left unturned
Going back to the purpose of sitemaps, having one would mean faster and easier tracking and crawling of spiders all over your site. As a result, search engines would surely get to the view all the pages of your site and not just the pages containing random keywords.
2. Easier navigation for site visitors
Once a web user has accessed your sitemap, they need not go back to the search engine page to look for what they need. If what they are looking for is in your site, then they would have an easier and faster way of locating it.
3. Potential advertising value
If it so happens that a relevant product or service company reaches your site, then it would be easier for them to see how best they can position themselves in the different pages of your site as a paid page advertisement.
4. Encourage greater traffic to your site
If your company website has a sitemap then potential buyers would have an easier time in accessing your latest products and services. Moreover, they would not miss out on any product that might be off future interest to them since the sitemap would display all information found the site.
How are sitemaps formatted?
There are at least three major types of sitemaps: indexed, full categorical, and restricted categorical. An indexed site map appears as an alphabetical listing or directory.
A full categorical map displays all links classified into categories; while a restricted categorical sitemap displays all links listed in a chosen category at a time. The full and restricted sitemaps are very similar except that the former displays all links in all categories all at once in a page, while the latter focuses only the links under the selected category for easier and less eye-straining viewing.
The most widely used format is the full categorical. Based on the results of a 1999 SURL study on sitemap designs, the full categorical format is most preferred by users since it is easier to search for topics within the site and it allows easier comparison between and among categories.
Some tips in setting up your sitemap
1. Link the sitemap only to your homepage.
This is to ensure that the spider starts searching from your homepage down to all the pages listed in your sitemap. In this way, no page would be left unvisited by the spider.
2. Do not go beyond 30 pages for a sitemap.
Large websites having 50 or more pages should not go beyond 30 since this adds more pages to the site, and might make search engines think that the sitemap is a link farm. Also, this prevents overcrowding of links which could be tiring to view.
3. Check all the links listed in your sitemap.
It can be discouraging when you click on a link only to find out that nothing is displayed. Test your sitemap; click all links in every page to make sure that all links are indeed linked to the right page.
4. Give keyword-rich titles to sitemap links.
Keyword-rich titles give your site more advantage in being searched properly under the right category. But be sure to have this sitemap link linked back to the sitemap (e.g. back to sitemap).
5. Provide a short description for the links in the sitemap.
Doing so would give readers a better idea of what to find in the link and save them time on surfing.
6. Be consistent in designing your sitemap with the other pages of the site.
Employ a recurring design and the same HTML template for all pages to establish identity and build character to your website.
Now that you have learned basic things about sitemaps, maybe it is time for you to build one for your site.
topic : Revising Your Site, What Happened To My Search Engine Placement? As of September, Smartads went through what so many have done before. I changed the entire site. I knew what it meant. It means that your search engine placements
Revising Your Site, What Happened To My Search Engine Placement?
As of September, Smartads went through what so many have done before. I changed the entire site. I knew what it meant. It means that your search engine placements your probably so proud of are probably going to be lost in the process.
Sad but true. See, search engines are getting smarter, not only are they getting smarter but they do what you do. When you change a design, se's change your listings!
Typically you change it for a couple of reasons.
1) You don't like the design anymore
2) You've learned knew tips on how to optimize your site better for search engine placements.
3) Your revising your services
Whatever it may be, you're changing something. Now it won't happen right away but eventually, if your site already has a good search engine ranking, then search engines will find out what you've done and follow a process.
But "se's" aren't human? That's correct but they were built by humans. Most se programmers realize that eventually something changes and since they want their search engine to be the best, they try to recognize your changes right away but there's only one problem.
What do they do with the listings you have right now? Well, let's say for instance you are attempting to change everything for the better.
Now let's also say that you HAD a page title called "good rank".
Search engine's previously knew and still think that your page is all about "good rank". Moving along, your new page information is about "Getting a better rank". Your old placements are now wrong in the eye's of search engines. They now realize that something has changed. So what are they going to do?
Dump your old listings and start over! Ouch is right. So why would you ever want to change your site if that's the case?
Well here's some food for thought: Yes, you may loose your existing rankings but your roots are growing. Your new pages are growing bigger and better than before, it just takes a small transitional period to take effect.
For instance, within Google, Smartads had over 580 pages found when looking at all the links listed in Google. Since we changed the entire site, there was a 2 day period where none of our links were listed anymore. Normally, this would have scared me right away if I didn't know that my site had changed.
Not 4 days later, not only where my pages back but the old rotten pages that weren't being used anymore got dumped and the many new pages got listed. Around 680 pages now. That was a jump of around 100 pages that got added. < Cause and effect. >
Here's another example for you. Most of us know about link popularity within Google. You've put all your effort into promoting your main page. All of the links that you've had placed on other sites have a link title of: "Great Ranking Services". Once google saw your link, it started looking to see whether your information on your site is relevant to "Great Ranking Services" and awarded you appropriately.
Moving along a little, you've not only changed your site but you've also changed your link title to better fit the new content. The new link you now add on other sites reads something like this: "Boost Your Search Engine Rankings".
Before you changed your site, you got a GREAT rank for "Great Ranking Services" when people did a search online.
Here's the catch. Now that your promoting a new site, a new page, new content within your page, the old content relavance goes straight down the drain. Search engines have recognized that everything has changed and are not paying any attention to your old links anymore. Yes, they still help your link popularity, but they don't help your content relevance.
See, search engines are consistently trying to improve their content relevance. That's what people want. If they search "gidgets & widgets", they expect to get the best results for "gidgets & widgets".
If you plan on changing your site, be prepared to suffer for a small amount of time. Prepare yourself for the worst because the best is yet to arise and prevail.
I understand that we all want better search engine rankings and just be ready to do what ever it takes, even if it means loosing your old se placements for some newer, fresher ones.
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