Last seen: Thu 18 Jun, 2020 India
topic : Web Site Ranking-How to be Number 1 The success of a website is largely determined by its ranking in the search engines. But how are these rankings achieved? How are they determined by the search engine? What should be done
Web Site Ranking-How to be Number 1
The success of a website is largely determined by its ranking in the search engines. But how are these rankings achieved? How are they determined by the search engine? What should be done when ranking falls? Understanding the workings of the search engines is important for any website owner to remain competitive. Finding a search engine optimization company can be a valuable resource to understand and improve search engine ranking.
Search engines have a set of algorithms in place to index or inspect all types of websites. The search engines send bots to sites to index them according to the algorithms and then all the information is stored in a data center. The algorithms consist of a number of specifications including things like keyword density, meta tags, number of pages, content, and much, much more. The bots visit the site frequently to monitor the site for updates and changes.
There are a number of techniques that make up search engine optimization, the method used be website developers to help improve ranking. Depending on the saturation of a particular keyword in a market, a site can rank high or way down the list. Choosing the right keywords to target can make or break your ranking. Keyword placement within the site is also a great contributor to ranking.
Other factors that can affect ranking are updating the site and placing relevant content on the site. The more quality content a site has the better. Relevant content helps the search engines to pick up keywords and keyword phrases. Search engines are also partial to frequently updated content which could range from articles, links, or any other related content.
When ranking falls, it can be contributed to a number of factors. It does not mean that the site is gone forever. Search engines used different data centers to provide results on any given day. Check back in a few hours or a day or so, and the results can be different. Search engines also update their algorithms from time to time. Sometimes these updates can be minor, and in other cases they are major. There may be a new competitor in your market. Visit their site and see why they have the advantage.
Achieving top search engine rankings is competitive. Position in the search engine results can make or break a website. A search engine optimization company is an excellent way to make your site search engine compatible. With exclusive search marketing services you can get your site to number one.
topic : Latent Semantic Indexing and Search Engines Optimimization (SEO) By Jose Nuñez The closest search engines have come to actual applications of this technology so far is know as "Associative Indexing" and it is put in effect
Latent Semantic Indexing and Search Engines Optimimization (SEO)
By Jose Nuñez
The closest search engines have come to actual applications of this technology so far is know as "Associative Indexing" and it is put in effect under Stemming, or the indexing of words on the basis of their uninflected roots (plurals, adverbs, and adjectival forms are reduced to simple noun and verb forms before indexing).
Latent Semantic Analysis (LSA) is a technique in natural language processing, in particular in vectorial semantics, invented in 1990  by Scott Deerwester, Susan Dumais, George Furnas, Thomas Landauer, and Richard Harshman. In the context of its application to information retrieval, it is sometimes called Latent Semantic Indexing (LSI).
Here are some quick facts about Latent Semantic Indexing:
1. LSI is 30% more effective than popular word matching methods.
2. LSI uses a fully automatic statistical method (Singular Value Decomposition)
3. It is very effective in cross-languages retrievals.
5. LSI can retrieve relevant information that does not contain query words.
6. It finds more relevant information than other methods.
Latent Semantic Indexing adds an important step to the document indexing process. In addition to recording which keywords a document contains, the method examines document collections as a whole, to see which others do contain some of those same words. LSI considers documents that have many words in common to be semantically close, and ones that have few words in common to be semantically distant. This method correlates surprisingly well with how a human being looking at content, classifies multiple documents.
topic : Target Your Strategy with SEO SEO Services Delhi (e-fuzion) based on certain subject which is helpful to draw beleaguered viewers there fore they are strongly suggested to be used. Once the key words have been decided for
Target Your Strategy with SEO
SEO Services Delhi (e-fuzion) based on certain subject which is helpful to draw beleaguered viewers there fore they are strongly suggested to be used. Once the key words have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that. SEO Services Delhi Company (e-fuzion) uses multiple words, which are useful to attract targeted audience therefore they are strongly recommended to be used. Typically, although it is not a hard and fast rule but in theme based keyword we use general keywords in root level and use specific keywords in root level and uses specific keyword in directory level. Overall one can safely say that in keyword targeting one uses dart board strategy. Where in the smallest circle attracts your core audience and hence should have theme oriented multiple word keywords. As we move up on the theme the circle tends to get larger and the keywords tends to get simpler even though are theme based. SEO Services Delhi (e-fuzion) also helps in Domain name and URLs of directory pages is also a factor in search engine optimization as well as it helps to inform targeted audience, about the sites content. There fore, special care should be exercised in choosing a domain name. All the search engines start reading each web page with its respective domain name.
SEO Services Delhi have said that, there is a raging debate amongst the SEO community to determine the exact importance of keywords in the domain name. One camp believes that it is hugely important to have keywords in domain whereas the other maintains that brand building domain name is important than keywords incorporating one.
topic : Bright Idea on Dazzling Way Actually in Search engine optimization there are so many processes like on-page optimization, off-page optimization, content optimization, article submission and blogging and various types of
Bright Idea on Dazzling Way
Actually in Search engine optimization there are so many processes like on-page optimization, off-page optimization, content optimization, article submission and blogging and various types of social media. The entire processes meet together to generate the result. It is real fact that optimization process can change the whole web world. But instead of that it is also necessary that the whole optimization processes should be very artistic and technically strong otherwise whole processes considered as a waste. It appears to be waste of time and waste of money. Now a days Search engine optimization means SEO Delhi Services is the process which can create sudden changes in the web world. Generally people who related with web world have so many delusions about search engine and their ranking process. They actually don't know about "how search engine work "and "what algorithm and principles" followed for their actual ranking process. Some peoples have misconception that only directories submissions and link submissions will enough for their ranking. The result will always generate by search engine optimization but never simple optimization processes. The SEO Delhi Services must have proper and sound knowledge of optimization, and understanding capability of real search world and related environment, and ability to survive in a team. A nice and proper Optimization work can change ranking of any website and huge changing in the search world.
These days search engine is a measurement of "site soundness". Here "site soundness" means if search engine will give ranking and priority to any site on certain keywords, then most of the internet users go through that and they generally believe that this site will more informative than other sites.
topic : Interested In Increasing Your Search Engine Ranking? At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your
Interested In Increasing Your Search Engine Ranking?
At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.
You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.
The title bar is the coloured bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.
Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.
The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site.
Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.
To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.
Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula.
To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window.
For example, a meta tag would read: meta name="keywords" content=.
If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.
Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.
If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially,this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want
to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.
Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.
topic : Choosing Search Optimized Domain Names Choosing a good domain name for your business website can be very hard but it is also essential to get it right, after all you want it to work for you. In this article I explore the
Choosing Search Optimized Domain Names
Choosing a good domain name for your business website can be very hard but it is also essential to get it right, after all you want it to work for you. In this article I explore the many different aspects that you should be considering when deciding on a suitable domain name. I also take you through the steps I follow when choosing an appropriate domain name for my websites.
All things considered what we are trying to achieve is a website domain name that adequately describes your product or service, is broad enough to allow for some growth and scope in product or service, is simple enough for a person to recall and contains your most important keywords/phrases. From an Internet marketing perspective there are also considerations of company and product branding that may be brought into this specification. From an SEO perspective it may be better to use an older or established domain name that has been registered and known by the search engines for over a while, these tend to be rated more highly by Google in a respect point of view.
In this article I shall cover choosing the best new domain name that you can without considering your individual marketing or brand requirements.
To do the following tasks I like to have a couple of browser windows open and a spreadsheet program. It may be required that you signup and login to certain websites, but these are all well known and respectable websites and do this at your discretion.
1. Load up overture inventory keyword volume checker in your browser window. Type in your product name or service and submit. Copy the results across into your spreadsheet.
2. load WordTracker in your browser, either using the free trial account or if you have a normal account, login. Now using the wizard type in the same product or service you type in the previous step. Run through the wizard and again, highlight and copy your results across into a new space in the spreadsheet.
3. Load up Google Adwords in your browser. Navigate to tools->keyword tool and type in the same keyword we used in the previous two steps. Ensure use synonyms are checked. Copy all words across into selected keywords and click estimate search traffic. Copy all results into a new space on the spreadsheet.
4. Using the spreadsheet we should have three columns and what we are looking to do is this step is weed out all items that are unrelated or irrelevant by deleting them from the spreadsheet.
5. Sort the three lists by search volume. Working from the top down, highlighting and copying to a 4th space in the spreadsheet the highest searched on and most relevant phrases. Repeat these steps until you have the top 10-15 phrases and keywords.
6. Identify your target market. Are you customers searching for your product in your local region or are they open to World wide suppliers? Having identified this we should use this as the domain extension (.com, .co.uk, .com.au etc) in the next step
7. Using this basic list identified in step 5, you might be lucky and be in an industry with little or no competition, so what we do here is remove any white space in the phrases and input them directly into your favorite bulk domain name registering tool. Check them all and see if we are lucky to find one of these is still available for registration. If the highest searched on term you have identified is still available and this strongly relates to your product/service you should register it now. If none of these terms is available then try using a dash (-) between words and also try adding words to the domain, like "the" or "buy" to get as close to the highest searched on term that you possibly can. You can also try re-arranging the words in the sentence.
So, now you have your list of 10+ domain names for your website to choose from and you should feel quite confident that they are relevant to your product or service, contain highly search terms and are short in length. If you are in debate over which one to choose then always go for relevant and high searched terms first.
topic : How Content Can Really Increase Your Sales Search engines don't buy products and services. People do. To sell your products and services online, you need targeted traffic. Search engines will send you targeted traffic,
How Content Can Really Increase Your Sales
Search engines don't buy products and services. People do.
To sell your products and services online, you need targeted traffic. Search engines will send you targeted traffic, and a lot of it, if you take certain steps.
The first step in your search engine marketing campaign isn't search engine optimization. Your first step is to understand the internet and how to effectively use it to promote your products and services.
The internet is a content driven medium. Searchers are looking for information. They don't want to be sold to. They want value. You can provide this value through the content you write for your website, as well as content you write for your promotions.
Therefore, you need to develop a complete, content management strategy. Your content management strategy needs to be customer focused, content driven, and optimized for the search engines.
Your content management strategy should consider on page and off page optimization factors. On page factors include optimizing your page for keywords relevant to your page, titles, and descriptions. Off page factors include link exchanges and backlinks.
Once you've chosen the topic for your site, you need to develop your website. Decide what content you will write. Your content should include articles, press releases, and product reviews. You can also create free ebooks, reports, and white papers provided the information you include will be useful to your site visitor.
Before developing your content, you need to do your research. Find out what your readers are searching for. There are plenty of free tools and software on the internet to help you accomplish this task. Simply search for a keyword phrase like "keyword suggestion tools".
When you're ready to write your content, choose two to three keywords and/or keyword phrases in the text for your page. Write your content and then optimize your page for these keywords. You can use free software like Web CEO.
Although on page optimization will help you if you don't have a lot of competition for your keyword phrases, it is not enough if you are targeting high competition words. To raise your rankings, you will need to link to high traffic sites with high page rank. Building backlinks from other websites will also help you raise your rankings.
Do a search in your favorite search engine to find sites you can link to. Study these sites. Check to see what keywords they use to optimize their pages. Find out if they exchange links and request a link exchange.
The key to success in search engine marketing is to do your homework BEFORE you create your website. The bottom line is that no matter how many links you have pointing back to your site, or how well you optimize your page for the search engines, you won't rank high for keywords that are too competitive.
If you still insist on building a website on a highly competitive topic, then I would recommend you use other techniques to promote your site. Article writing, forum posting, press releases, pay per click ads, and offline classifieds.
The bottom line is you won't succeed in any business you aren't passionate about. Choose a topic you like that has a market and then build a content rich search engine friendly market. Get your name out there and keep branding yourself. You will succeed.
topic : Web Designing With Search Engine Optimisation In Mind Is submitting to search engines an exact science? Well yes and no. Different search Engines use different techniques to rank web pages, so depending on which search engine
Web Designing With Search Engine Optimisation In Mind
Is submitting to search engines an exact science? Well yes and no. Different search Engines use different techniques to rank web pages, so depending on which search engine you are trying to target, the result will and usually vary. There are millions upon millions of web pages out there, all competing for the prestigious top search engine rankings. Getting your site to the top of the pile can be a long and frustrating battle.
The major players in the search engine world, like Google, Yahoo, Alta-vista and Lycos, all have their own systems for indexing and ranking, so what might be great for one of them, may not be so great for another. As there are millions of web pages competing for the top rankings, there are also lots of companies out there promising to make your site achieve top spot. Lets just stop and think for a minute. As with all business's in life, you will have your reputable ones, and then you will have the opposite. Can they really achieve what they say they can? We are not doubting that there are a lot of professional companies out there who could do such that, but if you do choose to go down that road, we think you should do your research and choose carefully. There are lot of companies offering to submit web designs to thousands of search engines, but realistically, it is the major search engines you should be interested in.
So how can you get your web site in the higher rankings of the major search engines? That is the million dollar question that everyone wants to know and would like to be done yesterday. The answer is not that easy, but then again it is not impossible.
First of all, consider the field your site is competing in. Obviously the first thing you should be looking at are the sites which are ranked highly. What are they doing that you are not? Take a look at their web site. Are they graphically intense. Do they use frames and so on and so on. Viewing other sites which are top of the pile for your chosen subject will give you an indication of how the search engine indexes and ranks and what criteria it uses.
Now, lets take a look at your site. Keep in the back of your mind what you have learnt from looking at other web designs. How does your compare?
Content within your web design. Has your site sufficient content? Search engines love content. This might be hard to achieve if your web site is just a few pages and is of brochure style. Is the content on your site relevant to the overall criteria of your site?
Inbound and outbound links in your web design structure
Do you have links on your site and do other sites link to yours? Certainly Google will look at this when ranking your site. Google uses a page ranking algorithm and judges the importance of your site with the amount of inbound and outbound links. If you do not have any links, or very little, you will not achieve a high page ranking score, thus affecting your overall ranking.
Graphically intense web design?
Take a look at how you are using graphics on your site. A graphically intense web site results in longer download times and bandwidth consumption. Another downside to using graphics, especially for buttons that link to your pages and other sites, is that search engines don't really see them. If you are going to use graphics for buttons and links, try and make sure that you use text links somewhere on your pages. That way, the search engine spiders or robots will be able to follow your sites link structure. Another good practise to adopt is to always use the alt tag for your images.
Web designing using frames
Try and avoid frames if you can as search engines do have trouble with framed pages. In our opinion, unless you are really sure of what you are doing, leave frames alone and look for an alternative way of designing web pages for your site.
Utilising meta tags in your web design
Although strictly speaking it is not a meta tag, it is certainly the most important part of your web page. The Title! Having a well written and descriptive title is crucial to search engine optimisation. Google displays a maximum of 66 characters from the Title in their search results. Try and write a title that will catch the eye of the surfer, whilst utilising keywords.
Meta keywords are used by search engine spiders or robots to index your page, so think about the audience you are trying to target. Think of words you would enter into search engines to find a site similar to the yours. Think of other combinations of words. Are you targeting the specific area in which you live? If so, make sure you put your location into the meta keywords. Have a look at the example below:
In our example, this is something which could relate to our site, so be creative and think about keywords that could tell the search engines what your site is about. Do not repeat the same words though and most importantly, ensure that these words you use as keywords, actually appear in the main body of your content. Do not put words that are not in your page content!
The meta description tag is also very important and is used by search engines to inform users what your site is all about. For example:
The text within the meta tag description will be displayed under the title in the search engine ranking, so it is important to be descriptive. We recommend that you use a maximum of 155 characters for the description of your page. A well written description is certainly 100% better than just keyword stuffing.
Although this article is not an exhaustive explanation to search engine submission and search engine optimisation, hopefully you will understand a little more of the complexities of search engines. It is no easy fête to get you web design to the top of the pile, but it is achievable. We will let you know when we achieve it for ours ;-)
topic : Google algorithm update Jagger This week we discuss the latest Google update, how it might affect your site, and how you can recover if your site lost its position as a result of this update. The Jagger update started over
Google algorithm update Jagger
This week we discuss the latest Google update, how it might affect your site, and how you can recover if your site lost its position as a result of this update.
The Jagger update started over a month ago and lasted 3 weeks. The update included updating the PageRank of all spidered pages, updating the number of backlinks and most importantly, changing the way Google ranked web sites for any search query. The key features and effects of this update are highlighted below:
How do we know Google is updating its algorithm?
Most algorithm updates, whether on Google, Yahoo!, MSN or any other search engine, are characterised by sudden, drastic and often frequent changes on the search results pages for any search query. During the Jagger update, the folks at Google were kind enough to warn us a few days into the update that we were witnessing an update!
What has happened as a result of the Google Jagger update?
Underneath the superficial changes in search results, the Jagger update has had a serious effect on the way companies use search engine optimization to influence ranks. Numerous search engine optimisation experts have theorized on these effects. The most commonly agreed upon conclusions are:
• Search engine optimisation has become more difficult than ever!
• Older sites are given more recognition
• Authority sites (e.g. BBC, NHS) are given more recognition
• Government and Educational institutions are considered more important
• Links from authority sites, government and educational institutions count
• Older, longer-term inbound links are given more importance
• Outbound links to authority sites are considered good
• Relevance of links is very important
• Sites with more pages containing useful information rank better
• Up-to-date content is valued more
How does Google now value reciprocal links?
There are two aspects to consider for reciprocal links. First, Google considers artificial link building with the aim of influencing rank to be a form of spam, and so if it detects unnatural linking patterns, such as links obtained from link farms or link exchanges between irrelevant sites, it will penalize both the sites for this. Second, inbound links are increasingly weighed in importance according to the relevance of the page and the site where the link originates from to the page it is linking to. So, a link from a gambling site to a site about corrective surgery will be considered almost useless. The only type of reciprocal link building that is encouraged is between related companies in an industry e.g. between theatres and ticket agents or between two ticket agents
How do age of site and age of links influence ranking?
Google does not want spam domains to rank high on a results page, make a quick buck out of their top position and then disappear. As a result it imposes ageing delays on domains and now even on links. Sites which have been around for a while will rank higher. What this means from a search engine optimisation point of view is that it will take longer to see results of direct optimisation and it will also take longer to see the results of any link development work. Search engine optimisation work on new sites can take as much as 9 months to start yielding results for competitive keyphrases.
Relevance... of everything!
Google's success was based on the relevance of the web sites it found for any user query. Therefore it should come as no surprise that their current algorithm goes a few steps further in rewarding relevance ... of everything - of inbound and outbound links to and from a site, titles and headings to actual page content, page content to the rest of the site and so on.
Recovering from Jagger
If your site has been affected, go through the list of features of the Jagger update, and check if your site might have been struck due to any one of those changes in the search engine ranking algorithm. Re-optimise your site for the search engines by removing any offending content and links and immerse yourself in obtaining more relevant inbound links.
If you need any further help or guidance please contact us.
Other articles to read:
• Google Analytics for SEM
• Link development & Spam mass
topic : Blog Software For All Your Blogging Needs Today anyone who has writing ability or is dreaming to be a writer has written a blog in the net. There are blog soft wares that are simple and easy to use and a technically inclined
Blog Software For All Your Blogging Needs
Today anyone who has writing ability or is dreaming to be a writer has written a blog in the net. There are blog soft wares that are simple and easy to use and a technically inclined and challenged individuals can easily acquire a blog online.
For some individuals, blogs are their projects of every day living, as they talk about their daily episodes as well as make tribute to friends and family. Furthermore, blogs assume a profound meaning written to compose and assemble political statements, endorse a product, supply information on research, and even offer tutorials. Any subject that are of your interests, you can be sure that someone has written a blog about it.
Blogs are now being written by musicians, politicians, sports figures, novelists, newscasters as well as other known figures. It is this blog fever that has raised controversy. The fact that anyone can compose and regarding any subject matter under the sun, complaints about certain write-ups are an issue. In a lot of blogs, names are being mentioned; do bear in mind that although you are entitled to write anything that interests you in a blog, you have to be very careful and take in a lot of responsibility. Do not make any statements which can become controversial; or else, be very prepared.
Why a Blog?
1. For personal acquaintances, relationships and hobby. A person can write a blog about his daily activities, what’s going on with his life as his way of telling his family and friends the things that goes on in his life. Likewise, one may also write a blog just so he can express what he feels about himself, or about a certain subject matter that is of interest to him.
2. Topical. Some blogs are committed to a precise topic, like computer hardware or politics. These are frequently read like magazines.
3. For marketing. Corporations are too, into blogging; when well written and implemented, this kind of blog can be a powerful instrument for business communications, forming eagerness and anticipation regarding their products and services offered, or used as tool within the company, keeping employees well informed about company issues and news.
Why someone else's software?
A lot of Web designer and creators will laugh at the belief and idea of utilizing the software of someone else. This is can be correct especially when each software greatly differs from the particular requirements that a client may have. Yet on the other hand, when it refers to a Weblog software, there is no reason for apprehension in the use of a package that is pre-written, as most packages were developed through years of study; not just knocked together over a couple of days.
In addition, one may study its feature set. For a developer, it would take a lot of time and effort to write and compose from “nothing at all” every single feature in the Weblog software packages of today. For most people, a blog is there for the main reason that chooses to publish or make known your literature and texts on the Web, so you want to spend your time more on writing than coding.
If one wishes to start broadcasting on the Web, yet does not have web hosting, one can consider looking into a hosted service, which includes Blogger, TypePad, Live Journal, and more.
These services are operated or handled for an individual, so there is no need to concern one about technical upkeep of one’s Weblog; instead, one can concentrate on his blog's appearance and content. In just minutes, after signing for an account, one can readily start his own blog. Many such services are offered free, such as blogger. TypePad charges a minimal amount for monthly service fee.
When one has Web hosting on hand, or is eager to buy hosting, in which one feesl that the advantage will prevail over the problems of keeping up your own blog connection and installation, then you may want to take into account a package that is self-hosted, which includes Movable Type, Textpattern and WordPress.
Other hosting companies did construct the process of installation easier, permitting installation with just a click from a control panel that is browser-based. It is important that you check with a hosting company so you can view if this function is offered. Similar to hosted services, some self hosted packages are made available either for free or for a certain fee which is dependent on the type of package that you choose as well as the basis why you are using it.
topic : Optimizing for Rankings – Things to Do and Avoid Search engine optimization is a much-debated topic and there is a lot of different on the net. Let’s cut through the muck and discuss things you should and shouldn’t pursue
Optimizing for Rankings – Things to Do and Avoid
Search engine optimization is a much-debated topic and there is a lot of different on the net. Let’s cut through the muck and discuss things you should and shouldn’t pursue to get high rankings.
Optimizing for Rankings – Things to Do and Avoid
Before blasting into the subject, we need to define optimization. It simply refers to the manipulation of a site to gain top rankings on the three search engines that dominate the search traffic on the net – Yahoo, Google and MSN. If you do a search on Google, the optimized listings are found in the large section on the left hand side of the page. These are often referred to as organic rankings since you don’t pay for placement. Of course, you manipulated the page for optimization, but we will stick with organic as a name.
The first optimization tip is the most basic and the one many people screw up. Pick the correct keywords for your site! The correct keywords are not what you personally think based on your knowledge of your service or product. They are not the phrases returned in the Overture inventory tool. The only place you will find the exact keyword phrases you should use are in Wordtracker. The site gives you an analytical tool that provides the exact keyword phrases being used by your prospects, how often they are being used and which are easiest to get high rankings on. It costs a whopping for a single session, but you will want to get a year subscription so you can pick up different cycles of keywords. Your prospects will search for different things in summer compared to winter.
The second thing to consider is the isolation keyword strategy. Many people will try to cram as many keywords into a page as possible. The accepted standard is 10 to 15 words. This is an old approach that works, but it will take much longer to get high rankings. Instead, you should develop a list of as many keyword phrases as possible. A single page should be made for each keyword phrase. You should never have to pick one keyword phrase instead of another for your site. Instead, you should make individual pages for each phrase.
A major third optimization tip is interlinking. The links from one page of your site to another matter a lot. When you create a link, make sure the link is the anchor text for the page the prospect will be going to. Anchor text is simply the keyword phrase on that page.
Turning to things you should avoid in optimization, well, there are a lot. Do not put your site name in your meta title, the search engines will list you high without it. Do not skimp on text, you need at least 250 words per page. Do not put database parameters in your urls because spiders have problems reading them. Stay away from flash as much as possible for the same reason. Stick to a single subject per page, to wit, do not wonder around like a drunken web designer! For the love of God, do not use frames. Finally, keep your html code streamlined so search engines can read it with ease.
The list of things to do and avoid is nearly endless. Follow these simple steps, however, and you will see marked improvement in your rankings.
topic : Advantages of the Article Submission Service? Websites have problems with search engines. So we are trying for the best result on search engines. As you see, one of the popular ways of getting ranking is submiting articles
Advantages of the Article Submission Service?
Websites have problems with search engines. So we are trying for the best result on search engines. As you see, one of the popular ways of getting ranking is submiting articles to article directories. You will get links from hunderds of backlink and high pr directories. Your backlink will be located into your articles page. So your links will be pointed to your website. Moreover your articles will be submitted manually if you prefer. So this will increase your ranking.
What is The Current Deal?
We will submit your article to 825 directories with automated submission or 190 pr3+ directories with manual submission. Both have the same prices and bonuses.
Bonus: 2 Different Ip's pr3 Edu Blog Posts
We will also post your article to adison articles (pr3) and nassonu articles (pr3). If you buy these links from someone, you had to pay more over from article submission fee.
About Article Template
Ideally body text must contain 350-400 words. We don't suggest to add any link in body text, but if needed, it shouldnt contain more then 1 link. Generally we are using 1 anchor + 1 url link in author resource box. The most of directories dont allow more then 3 links in author bio box. There is a nice example in the order form.
- Articles will be posted with my username and penname, but of course with your datas.
- Acceptance rotio will be change between %30-%90 dependent to your article quality. It depends on your article quality, category etc. There are lots of niche directories beside general directories. If we don't meet with your category, just skip it. So we can't guarantee a number for your submission.
- I won't send detailed report like screenshots, just will send you a notification about the data submitted. This is the most asked question. We have very limited time, so creating a report for submission is really problem for us. I think, the best report is google, you will see the results and come back again.
- After submission, your article will meet with 2 long process.
* Approvement: it takes up to a few months.
* Google Indexes: Article directories have too mach pages. So it may take up to several months.
So add up these both cases.
Hint: You can monitor your article only searching with your article title.
True(with quotation marks) : "My Article Title"
False : "a part of my author bio" or "a part of my article"
True searches also monitor the mirror sites and sites that your article is used.
Prices for "automated 825 directories" and "manual 190 directories" are same.
* 1+ Articles:each 12$
* 5+ Articles:each 11$
* 10+ Articles:each 10$
* 20+ Articles:each 9$
You can order any time by filling out the order form at article submission service.
topic : The Three Basic Keys of Search Engine Optimisation With search engine optimisation on the rise, there are many mind blowing theories that are circulating about what will get you high up in the search engines. From having
The Three Basic Keys of Search Engine Optimisation
With search engine optimisation on the rise, there are many mind blowing theories that are circulating about what will get you high up in the search engines. From having your keywords in bold font, to having your text as close to the top of a page, along with the famous 3% - 7% keyword density rule, we can scrap them all since it comes down to three basic key points.
1. Keyword Selection
The most important point out of the three is keyword selection. If you end up selecting keywords that do not have any/few searches, then you are simply wasting time by optimising for them. There is no point in being ranked number one for a keyword when there are no searchers for that term. A good place to start is by using keyword research tools such as “Wordtracker”, “Overture Keyword Assistant” and “Keyword Discovery”, to find out what people are typing into search engines. Once you have found those terms, the next step is to work out the level of competition and effort it will take to get a reasonable rank for each term. The best way is to look at the number of competing pages in search engines for each keyword and how many incoming links the top ten websites have (“Marketleap link popularity checker” is a good tool for that). If you have the knowledge and time, you may want to go for the slightly more competitive keywords.
2. Good On-the-Page and Off-the-Page Structure
For on-the-page factors, making sure that there is a sufficient amount of text based content, title tags and a strong internal linking between all web pages, is a good start. Title tags and content should contain keywords provided that they are not “stuffed” into the text. For example, if your keyword is “dog supplies”, this sort of writing should be avoided:
“We base our business on dog supplies and have a great range of dog supplies. Check out our latest dog supplies today!”
A visitor will be immediately turned off from this sort of writing and will question the credibility of your site. Keywords should be written around the content, not the other way around.
3. Incoming Links
Attaining incoming links to your website has become a more heavily relied upon factor in last couple of years. Each incoming link is seen by search engines as a vouch from another site. The more incoming relevant links you have, the more trusted your website becomes by search engines. This does not mean you can simply acquire a bunch of links from any site. Links need to relevant in the sense that the website linking to you has some sort of affiliation with your theme otherwise the links will not benefit you.
Provided you stick to the three basic key points of search engine optimisation, in time you will notice a stronger website presence in the search engines. Whist it can be done on your own if you have the knowledge and time, hiring an SEO agency is one avenue to success if you have the budget. Having said that, time should not be spared in taking advantage of the vast opportunities the internet can bring you and your business.
topic : Blogging for Profit Begins With a Long Term Plan Many people dream of blogging for profit, and this goal is not far beyond the reach of someone with average intelligence, a willingness to work hard, and a basic grasp of
Blogging for Profit Begins With a Long Term Plan
Many people dream of blogging for profit, and this goal
is not far beyond the reach of someone with average
intelligence, a willingness to work hard, and a basic
grasp of blogging technology. However, very few
people manage to reap the profits they want from their
blog. Most people who attempt to make money with
their blogs do not succeed for two reasons. Often,
bloggers have unrealistic expectations of how fast their
readership will grow and how much money they will
make, and when these expectations are not met the
disappointment can crush the desire to continue
blogging. The other trap that many bloggers fall into
has to do with lack of planning. If you want to turn a
profit as a blogger, the key to success is to make a
realistic plan and stick with it.
To succeed at blogging for profit, the main thing that
you will need is a large readership. The higher your
traffic, the more advertisers will agree to pay you.
However, cultivating the regular visitors that you will
need in order to make a profit isnt easy. As more and
more blogs appear each day, having a great idea or a
wonderful writing style is no longer enough to get
attention. You need to be able to market your blog
Too many bloggers spend all of their time writing posts
and almost no time marketing their project. To be
certain, updating as often as you can is a great way to
keep your blog high on blogrolls and high in blog
search engines like technorati, and once your readers
know that you update frequently they will return to your
site on a regular basis. However, it does not matter how
often you update if nobody is reading your page, so dont
skimp on the time that you spend drawing visitors to
your site. To make your dreams of blogging for profit a
reality, try decreasing your number of posts and using
some of that time to draw new visitors by setting up
link exchanges with other bloggers, making contacts in
the blog community, and following other established
modes of winning traffic.
Of course, even if you are a marketing genius or have a
really great idea for a blog, success is not going to
happen overnight. Building the kind of readership that
blogging for profit requires takes time, and in all
likelihood it will be at least several months before you
are able to turn much of a profit. Try to stay committed
to your blogging project during this initial rough period.
To stay motivated, set goals for how often you will
update and how many readers you want to attract, and
then reward yourself for sticking with your plan.
(Word count 466)
topic : Importance of Maintaing Your SEO Campaigns There are people who think that they can throw up a web page and that people will find them, and good luck too them – but it won’t happen. Any website that wants to make money needs
Importance of Maintaing Your SEO Campaigns
There are people who think that they can throw up a web page and that people will find them, and good luck too them – but it won’t happen. Any website that wants to make money needs to get optimized, and stay that way. Running and SEO campaign once or twice isn’t enough in this market: you need to consider long-term maintenance of your SEO.
For long term SEO maintenance to be effective, you need to constantly monitor the search engines algorithms, which can change very frequently. You also need to keep track of your competitors’ optimizations and adapt your strategy accordingly.
Always consider your website as an investment – you’ve put time, money and effort into it. Your investment needs to be protected, and the way to do that is SEO maintenance. This makes sure that your website is ranked high enough to bring you the traffic you need, and keeps the sales coming.
We’ve compiled a list of tips to help you with your SEO maintenance. To keep good rankings, you need to pay attention to how your site is doing. A few things to remember are:
1. Check on your pages regularly and make sure they’re still listed. Your listings are the most important part of your SEO work. Whether the page is listed or not is vastly more important than what key words you have etc. After all, if you aren’t listed at all what good is it to optimize?
2. Monitor the listings every week or two to make sure your pages are displaying correctly and that there are no problems with your site. While your at it see whether you’ve risen, dropped, or remained constant as far as listings go. Odds are that you will not remain constant, if you do remain constant you should consider this a small success as you have probably risen above other pages that were formerly above you while others from below you have surpassed you.
3. Watch for trouble, and fix it quickly. Don’t think it will correct itself – it won't. Any missing pages should be checked out thoroughly. Chances are that the system has run into a problem, but if you don’t check it out you may very easily be wrong. Always correct any of your mistakes as your mistakes can be very costly if they are not dealt with in a timely fashion.
4. Resubmit your site if you make major changes, but not for anything smaller. The most important time to resubmit your site is if you have recently changed your titles. Titles are very important in SEO and can deliver you with a completely new set of quality key words.
5. Create monthly ranking reports on your site, to see if any changes need to be made.
6. Keep building your link popularity.
7. Keep submitting your site to the big directories, as spiders use these as a starting point.
8. Watch your competitors and the methods they use. If they start trying to cheat, report them straightaway – it gets them out of your way.
9. Set goals for yourself. Write out an SEO maintenance plan, and if things change then make sure to set new goals and stick with them.
10. Stay up to date on the latest SEO information.
11. Check your site’s performance – if you’re not monitoring your traffic, find a tool to do it now.
12. Maintain a solid plan for dealing with your site’s growth. Don’t panic if you see a blip.
As with any buisness or marketing campaign it requires work, SEO is no different. So sit down and make a plan…. and start to make your SEO campaigns work and work consistantly.
topic : Everything you need to know about Keywords in SEO Density and Prominence Keyword density is a measure of how much emphasis (weight) a keyword is given within the content of a page. Most of the emphasis of a page is assigned
Everything you need to know about Keywords in SEO
Density and Prominence
Keyword density is a measure of how much emphasis (weight) a
keyword is given within the content of a page. Most of the emphasis
of a page is assigned to the text at the start of the page, at the
end of the page and within these tags: <title>, <h1>,
<a>, <img alt="" />, <strong> and <em> (up
to 3 or 4 times).
Never waste a precious strong/em tag on content that isn’t
a bunch of keywords. You can use CSS to achieve any visual effect
you want. You should only use those tags to put emphasis on a
Keyword prominence is a measure of how important a word is
within its context – in other words, how close it is to the
beginning of the sentence. E.g.: the word ‘car’ is more
prominent in ‘car sale London’ (at the start) than in
‘London car sale’ (at the end).
Keyword prominence and density are 2 concepts applied to every
aspect of your website: URLs, headings, keywords, links, etc. Keep
these 2 ideas in mind as you read through the rest of this article
– they apply to absolutely everything.
A keyword is any word that accurately describes your content. A
key-phrase is a combination of keywords.
Stop words are those considered too ‘common’ or
‘vague’, which are ignored in search terms (with
exceptions, but let’s leave it at that for this article). You
may think they’re harmless since they’re ignored, but
stop words can be seriously damage your SEO strategy by occupying a
huge amount of keyword density and prominence within key-phrases in
titles, headings, URLs, links, etc… Example:
Car sales in London = car sales has
50% density, 100% prominence Car sales London = car sales has 66%
density, 100% prominence London car sales = car sales has 66%
density, 66% prominence
When writing up key-phrases, try to write in a newspaper
headline style and miss out common words such as ‘the’,
‘a’, ‘on’, ‘of, ‘in’,
‘you’, ‘me’, ‘he’,
PS.: There are too many stop words in the English language so I
won’t put a list here, but I do have a list if anyone wants
Search engines are aware of these ambiguities so you'd only be
shooting yourself in the foot if you tried to cover both. Take
"xmas trees delivered " and "christmas trees delivered " for example. The
word xmas never appears the site's content, but
pinesandneedles.com still ranks top for either of these 2 search
phrases. I find this difficult to explain, but here's why:(using
xmas, christmas and some imaginary numbers)
When you are
strict and avoid ambiguity: Let's say that you only use
"christmas" throughout the site, it ends up with a prominance of
10. (just some number to illustrate this example ). When a
user searches for something with the word "xmas", the search
engines will consider both "xmas" and "christmas" equaliy, so you
end up being a very likely match for their search.
When you go with the flow and cover every possibility: Let's
say you've used the words 'xmas' and 'christmas' equaly thorought
the website and they each end up with prominance 5. (just some
number to illustrate this example, but smaller than the number on
the previous example ) When a user searches for something with
the word "xmas", the search engines will consider both "xmas" and
"christmas", but you are not as likely to match either, because
you've distributed the prominence between 2 phrases.
When it comes to ambiguous words, it's always best to leave the
search engines to deal with it their own way. Just do your bit by
being clear and consistent.
topic : Three Ways To Advance Your Search Engine Rankings Having a web site for your business is essential in today's online society. Customers expect to be able to find their favorite business online, and companies that refuse
Three Ways To Advance Your Search Engine Rankings
Having a web site for your business is essential in today's online society. Customers expect to be able to find their favorite business online, and companies that refuse to use the technology available to them are often left in the dust. Simply having a web site, though, is often not enough. That website must be available to potential customers to be a valid source of advertising. The only way this can work is to have a high rank from search engines.
Search engine ranking gives internet users a way to determine if the page returned from the search they performed is of any value to them. The higher your search engine ranking, the more likely potential customers are to click on it. The lower your search engine ranking, the more likely customers are to never even find your website. There are three simple ways you can advance your search engine ranking and improve your business and your profits.
The first way to improve your search engine ranking is to pick your target key words carefully. When someone searches for something related to your business, you want your page to land in the top ten results offered by that search engine. Each page in your site should have more than one key word. Moreover, your site key words should be at least two words long. For example, instead of “stamps,” you might want to use “stamp collecting.” There are both free websites and pricey software that can offer you the best analysis of what key words you should use on your site. These can help you choose the right key words for your site.
Second, one of the main rules in search engine rankings is the frequency and location of key terms on your website. If the search term appears in your HTML tag, you are more likely to get a higher rating from a search engine. Moreover, search engines look for the key terms at the top of the page. Search engines are looking for the term in the headline or the first few paragraphs of the page. The nearer to the top, the more the search engine assumes the page is related to the topic the searcher is looking for. Another thing search engines look for is the frequency of the term. Search engines examine how frequently you use the term in relation to all of the other words on the website. They calculate the percentage and the higher the percentage, the higher your page ranking. It is important to remember, though, that some search engines are built to detect spamming, or using the term too many times to direct searchers to an unrelated page. Sites that detect spamming will not only exclude your site in their results; they may also ban your site from their results on a permanent basis. Deliberately spamming can be a lot of work as well. You have to constantly battle to keep your key words at the level the rankings will require. Deliberate spamming is ethically wrong, and you should not resort to it to increase your page rankings. Paying attention to the location and frequency of the search terms on your website can greatly improve your search engine ranking.
Finally, build relevant content on your page. Be sure that your page reflects the key words. Using HTML text wherever you can will help both search engines and your visitors to determine the relevance of your site. Using large graphics means the search engine cannot read your site. While they may look nice, they will not improve your search engine rating. That relevant content should include building on your text references. If your key word is collecting, consider offering an alternate key word of collectors. This can keep your site from being eliminated by some engines as redundant.
Increasing your key word rankings can really help increase your business. It can direct more traffic to your website that you ever thought possible. Remember though; do not get tied up in your rankings. Even if you do not see an improvement in your rankings, you will at least know you should concentrate on something besides your page rank that will help you improve your site ranking.
topic : On-Page Optimization Tricks That Boost Your Webpage Rankings Although good on-page optimization is something you'll really want to do, it is not how you make dramatic changes in your search engine ranking! Many believe that
On-Page Optimization Tricks That Boost Your Webpage Rankings
Although good on-page optimization is something you'll really want to do, it is not how you make dramatic changes in your search engine ranking! Many believe that by getting your keyword density just right, you'll really move up in the search engines. That is really a misconception. It is the off-page optimization factors that will get you high rankings.
The first thing you need to do is select a page title for your website. The page title should include only your main keywords. The least amount of words you can place in the title, the more weight Google will give each of the keywords and the higher you will rank. Your title should not contain an unnecessary number of words such as “and.” Lets say you are selling aquarium products. Our keywords are going to be aquarium supply and reef supply. A perfect title for your webpage would be Aquarium Supply | Reef Supply. Replace "and" with a "|" character and always combine your keyword when possible to cut down on the total number of words that are in your title. When Google looks at your title it will only see all your keywords. Combining keywords to cut down on the total number of words displayed in the title is a great way to boost the strength of each individual keyword, which will have an immediate impact on your ranking.
"h1" header tags
Next we'll add 1 "h1" header tag and place our most important keyword there. The "h1" header tag should be as far towards the top of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page. So, it's best to place your "h1" header tag on the top left hand or top/middle portion of your page. You can think of an "h1" header tag as a title for whatever content you have on your page. For example, the "h1" header tag of this lesson would be: aquarium supply. These are keywords we should target to begin with. Once we have our list of 3 to 4 keywords, we need to go to Google and check out the competition to see exactly how hard it will be to optimize for the specified keyword.
"h2" header tags
Next create an "h2" header tag. This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the "h2" header tag. The "h2" tag should be placed somewhere towards the top half of your webpage. A good "h2" header tag for our example would be: "h2"reef supply"h2" (Usually it's best to place your primary keyword in your "h1" tags and your secondary keyword into the "h2" tags).
After we've done this, you need to actually create the content for your webpage. When writing content, evenly distribute your main keywords throughout the copy, but don’t overdo it. Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of your keywords every 1-2 paragraphs, depending on your page size. Make sure to mention your main keyword at the very top left and the very bottom right hand side of your webpage. A good way to do this to is to include this in the copyright information line at the bottom of the website.
Bolding, italicizing and underlining...
Once we've finished writing our copy, we should go through and bold, underline, or italicize some of the keywords. Do this no more than once each. If you do more than this, it will hurt you more than it helps.
Properly include "alt" image tags...
Next, click on the very top image of your webpage (This is usually your website's header graphic) and include an "alt" image tag using the text "aquarium supply header". Click on 2 more graphics throughout your webpage and enter your other keywords, plus an extra word like "graphic" or "image"... In this example, we would use "reef supply picture graphic". This helps to ensure that Google won't view this as spam.
topic : Make Your Target Sensation SEO Services Delhi (e-fuzion) based on certain subject which is helpful to draw beleaguered viewers there fore they are strongly suggested to be used. Once the key words have been decided for the
Make Your Target Sensation
SEO Services Delhi (e-fuzion) based on certain subject which is helpful to draw beleaguered viewers there fore they are strongly suggested to be used. Once the key words have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that. SEO Services Delhi Company (e-fuzion) uses multiple words, which are useful to attract targeted audience therefore they are strongly recommended to be used. Typically, although it is not a hard and fast rule but in theme based keyword we use general keywords in root level and use specific keywords in root level and uses specific keyword in directory level. Overall one can safely say that in keyword targeting one uses dart board strategy. Where in the smallest circle attracts your core audience and hence should have theme oriented multiple word keywords. As we move up on the theme the circle tends to get larger and the keywords tends to get simpler even though are theme based. SEO Services Delhi (e-fuzion) also helps in Domain name and URLs of directory pages is also a factor in search engine optimization as well as it helps to inform targeted audience, about the sites content. There fore, special care should be exercised in choosing a domain name. All the search engines start reading each web page with its respective domain name.
SEO Services Delhi have said that, there is a raging debate amongst the SEO community to determine the exact importance of keywords in the domain name. One camp believes that it is hugely important to have keywords in domain whereas the other maintains that brand building domain name is important than keywords incorporating one.
topic : Search Engine Optimization is no rocket science Introduction So you have completed your website, great! Now how are you going to attract visitors? If you do not let them know you're there, your visitors will never find find
Search Engine Optimization is no rocket science
So you have completed your website, great! Now how are you going to attract visitors? If you do not let them know you're there, your visitors will never find find you. How are you going to sell products when users don't know that you exist? SEO will make your website noticeable on the internet, and this small guide will help you bring targeted visitors to your website.
Optimize your website
The most important part of your website is quality content. Search engines (such as google) will crawl your content and index it into a database. If your content does not match the product you are selling, you will not attract targeted visitors. It is therefore very important that you choose your (key)words very carefully. For instance, if you sell calculators on the internet, make sure you mention the words calculator, calc, math and more calculator related words on your website. However, be careful not to mention the words too often, or search engines might think your website is spam, which will result in a very low rank (search engine position) within the search results.
When more websites link to your site, the more attention you will get from search engines, which results in higher ranking. When you create and receive links from other websites to your website, make sure important keywords are used as anchor keywords in the hyperlink. If you sell calculators online, use a link such as; "buy calculator" instead of "click here".
Target your audience
Leave your link on website where your potential customers meet, for instance forums or discussion boards related to your website. Do not spam your website as this will be noticed by crawlers and will eventually result in a blacklist entry.
Be sure to market your website offline as well. Advertise in local newspapers, tell everyone about your website, etc.
Add a sitemap to your website
When you want search engines to crawl your entire website, the best thing to do is adding a sitemap to your website.
Make sure searchbots can read your website
Do NOT use frames
Never use frames to design your website! Lots of search engines simply skip webpages with frames since they are a difficult to be seen apart from each other by visitors. For instance, if your framepage would consist of menu.html and content.html and your visitor would land on content.html, he would not have a menu to navigate through your website.
Stay away from bad neighbourhoods and don't spam!
Do not be tempted into leaving your link on abandonned guestbooks, forums or spam your link on every website you can find. Do not exchange links with spammy websites (such as pharmacy websites) either. The risk exists that google will classify your website as a spamsite and will block your website from any search results.
topic : It’s not Far From you SEO Delhi Company e-Fuzion includes different search engines, which are tools that make the job search process comparatively easy. This SEO Delhi Company have a wide category of website lists of various
It’s not Far From you
SEO Delhi Company e-Fuzion includes different search engines, which are tools that make the job search process comparatively easy. This SEO Delhi Company have a wide category of website lists of various fields may be it is cultural or technical. SEO Delhi offers services in all the leading search engines like Google, MSN, Yahoo and other well known search engines. But among all Google is the most prominent search engine. In which you get more number of visitors. It fires the queries over the internet and gets the best possible matches. SEO Delhi Company e-Fuzion fires the queries over the internet and gets the best possible matches. The indexes of SEO Delhi Company e-Fuzion search engines are mainly from the web sites of the employers. Different are greatly benefited due to the vertical search engines since they are able to locate new job openings, which are not available through traditional web search engines because vertical search engines provide information about specific business. A search engine is a tool that makes the job search process comparatively easy. These engines have a wide category of job lists of various fields including engineering, insurance, and social work, legal and teaching. A job search engine works similar to Google. It fires the queries over the internet and gets the best possible matches. SEO Delhi Company e-Fuzion’s search engine services provide a list of searching according to keywords entered while searching.
The emergence of vertical search or Meta search engines, which is the latest trend in web searching methodologies, enables the profit seekers to have a glance at the wide and multiple web sites that are available on the internet. Some of the latest search engines provide index about the primary long-established web boards. Search engines are used mainly because they cut down on the search time.
topic : Google PR Explained PR is a measure of how ‘important’ a page is (according to Google). For the purpose of this article, I will only discuss PR in the SEO context – what it means and how to use it. First things first: PR
Google PR Explained
PR is a measure of how ‘important’ a page is (according to Google). For the purpose of this article, I will only discuss PR in the SEO context – what it means and how to use it. First things first: PR is not the cause or the result of high rankings. PR depends mainly on 2 things: Incoming links and traffic. Some SEOs make the mistake of assuming high rankings come as a result of high PR, when in fact high PR is one natural outcome of high rankings. Better SEO = higher rankings = more traffic = Higher PR However, the concept behind Google’s PR is crucial when working with External Links (i.e.: incoming) and Internal Links (i.e.: the website’s structure). Every link from A to B is considered as a ‘vote of confidence/credibility’ from A to B. We can use PR as a physical measurement of how this credibility travels from one URL to the next. The role of SEO in this case is… Off-site: to maximise incoming PR by increasing the number of incoming links and the quality of incoming links. On-site: to harness incoming PR so that none of it is wasted (on broken links) and that most of it is channelled to the most important pages of the website (i.e.: the homepage, main category pages) To sum up, PR isn’t a factor in SEO, neither is it a direct result of SEO. But the makings of a high-PR website are very similar to those of a high-ranking website. And because of that, the concept of PR can be used to... properly apply linking techniques measure the effectiveness of these techniques
topic : Directories Submissions and SEO (Search Engine Optimization) This article will guide you the importance of directories submissions in launching a new site, or ranking an existing one. I am going to review 6 important areas.
Directories Submissions and SEO (Search Engine Optimization)
This article will guide you the importance of directories submissions in launching a new site, or ranking an existing one. I am going to review 6 important areas.
Directories are the “brand new site” best friend.
Since every new domain gets put in the Google “TrustBox”, since they favor links from trusted sites. This is a part of the "TrustRank" equation within the algorithm. Directories play a very important roll in getting good quality inbound links that help your site to get out. As they pass PageRank and reputation with Google, your site will greatly benefit from its inclusion in these directories, especially in the launching phase of its life cycle. So, finding solid directories to get your site listed is the key.
The viable alternative to link buying... and safer.
Directories provide one-way inbound links to your site, and drive traffic to your site through direct referrals. By doing this, they boost your link popularity and ultimately improve your search rankings. All this done naturally, and cost free in many cases.
Paid vs. free: the differences and the similarities.
Paid directories quickly list your site, were free ones may take several weeks or even months to review it. On the other hand, some paid directories charge expensive listing fees for the link they provide, and that is not cost effective. If you work on a limited budget for your site, you may want to submit to a handful of paid directories but a few hundred of free ones. Of these last ones, prioritize “one-ways” preferably. Whatever directories you submit to, paid or free or a combination of both types, the quality of the directory itself should be the biggest consideration in your decision.
The directory page that counts is were the link is.
When doing a directory submission, not only look at the PageRank of the homepage, but also of the subpage, where your link will be. While it may seem like a benefit to have your site listed on a PR7 directory, this is less effective when you realize that the internal page where your link is actually only a PR3, when you expected more.
Pagerank is not the only factor of directory quality.
A low PR directory is not necessarily a bad one. New directories fall in this category. These directories do review and list sites quicker. Also, when they become more popular, so will your listing. Again, base your decision based on the quality of the directory. And keep in mind whether or not the directory is search engine friendly. When checking the structure of the link to your site, make sure it is not dynamic.
Directories links shouldn’t be more than 10%.
You shouldn’t have more than this percentage in your overall inbound links count. Don’t rely on directories alone as your link source. Diversify them for your benefit.
Please refer to Search Engine Optimization (SEO) Basics – Part 2 for more sources.
By Dedicated SEO Consultant Jose Nunez
topic : An Excellent Technology for Improved Website Search engine optimization offers different methods to optimize web pages. e-fuzion is one of the brightest organization under SEO Delhi. Now days search engine optimization is
An Excellent Technology for Improved Website
Search engine optimization offers different methods to optimize web pages. e-fuzion is one of the brightest organization under SEO Delhi. Now days search engine optimization is the hottest topic for the business entrepreneurs who want to launch their product online. Due to on page optimization and off-page optimization, web site gets top search engine ranking. Both methods of search engine optimization are good but off-page optimization is more powerful than other. SEO Delhi Company depends on different types of content, purpose and competition of websites. It is actually depends on proper use of keywords and key phrases can do good search engine optimization. Owners should use unique key words and key phrases to get high rank in search engine listings. They should use these key words at right places like in Meta tags, content area, title or H1 and H2 fields of each web page. In the web page you find different links which contains internal links as well as external links which makes your website attractive. SEO Delhi Company contains an essential tool to get benefits from website. And if we discuss about SEO Delhi Company is the only responsible organization, which brings genuine popularity in valiant web world. This is the perhaps the first and fore most crucial stage. SEO Delhi Company includes the right key words in the content of your web pages which will bring the targeted customers to your website.
Now days search engine optimization is the hottest topic for the trade entrepreneurs who want to build up their business throughout web site. Due to on –page optimization and off-page optimization, web site gets top exploration engine ranking. Both methods of search engine optimization are more authoritative than other course of action.
topic : Increase Web Site Traffic And Your Search Engine Rankings In this article You'll Learn How you can Increase web site traffic at your site. This article will assume you understand Search Engine optimization terms (SEO). Over
Increase Web Site Traffic And Your Search Engine Rankings
In this article You'll Learn How you can Increase web site traffic at your site. This article will assume you understand Search Engine optimization terms (SEO). Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think.
We'll be discussing SEO techniques and other Free/Paid methods to generate Traffic.
Search Engine Optimization Techniques
1. On Page Optimization:
Though these days, on page optimization will not help you much, But still it is important for any website to rank high.
Meta tags, keywords, descriptions, and titles. They’re all important elements, even if they’re not what will make or break your site – they’re just one part of your strategy. These elements need to be compelling and sprinkled with your keywords, as this will entice users to click through from the search results page to your website. It’s best to start off slowly, gradually adding things in as you learn.
The basics are Optimizing Title, Meta tags, H1 tags and optimizing Paragraphs with 3-5% of keyword density. You should also include outgoing links with proper keyword anchors.
Another thing most people forget is updating site content regularly. Search Engine loves Fresh and related content. You should be updating your site at least 2 times a week.
2. Off Page optimization:
There are many ways you can optimize your site with off page optimization methods. We'll be discussing Press Release and Linking techniques
2a. Press Release:
Press release is one of the effective way to get noticed by media, plus an effective way to get noticed by Search Engines fast. You need to write an effective press release and distribute using any of the Press release Services like prweb.com or prleap.com.
Write a press release that can be termed as a news for press reporters. Ask Yourself before submitting your Release. Is your news "newsworthy?" The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. If your press release reads like an advertisement, rewrite it.
Best way to issue an effective press release is to Time it according to current affairs. Pick an angle to make your release more attractive.
Simple tips for an Effective press release.
Strong Headline : If your headline doesn’t entice news reporters then your efforts are going to waste. Your headline and first paragraph should tell the story.
Write for Media : Write in third person. Avoid Jargon, clichés and hype. If a reporter wants to add your release to the site or newspaper, he should be able to do it without minimal editing. Avoid clichés such as "customers save money" or "great customer service."
Another tip which I'd like to share with you is paying press release services to distribute your release to sites like Google news, Yahoo news. You can do it with minimum of 50$ expenditure. Another resource which I prefer to distribute my releases with is www.lifestyledecision.com/press
With this you'll be able to write an effective release and bring loads of free traffic to your site.
2b. Linking Techniques:
One Way Links:
Submitting Press releases is first step towards building long term plan for One way links. For one Way links I prefer to Buy a link on PR 6 website for one year or so. If you can find a site in your own niche, then you can bring traffic as well as get noticed by Search engines too.
Though You must have heard recently about Google ignoring sites who are exchanging links. This is far from truth. Remember, A link is a Link. If you are building links from related niche sites, Your position will increase. Every Link count, doesn't matter if you have some unrelated sites linking to you.
2c. Submitting Articles:
Submitting articles is just like a press release. If your article is not strong there is chance that it won't help you as you expect. Write down an article which people want to read, another "10 tips for weight loss" won't do you any good. Make sure you have at least 500 words article and submit it to sites like ezinearticles.com and goarticles.com .
Let us Summarize everything again in step by step of What procedures You should Do.
1. Build a Site with properly Optimized keywords and content.
2. Find One way Link Exchange as partners.
3. Issue a Press release to bring attention to your Site.
4. Submit articles to articles directories.
5. Work on Link exchange with related niche sites.
6. Update Your Site every week with new content.
topic : Bad SEOs? What about Bad SEO Clients? You hear all the time about bad SEOs. Bad SEOs are offering worthless services, failing to deliver on their internet marketing promises, polluting the search engine results—well, a
Bad SEOs? What about Bad SEO Clients?
You hear all the time about bad SEOs. Bad SEOs are offering worthless services, failing to deliver on their internet marketing promises, polluting the search engine results—well, a lot of bad things. But how much ever gets said about bad SEOs' spiritual counterparts: bad SEO clients?
As an SEO, I can see things from the other side of the table. You see, despite trying hard to make it clear I'm a good, ethical, results-oriented, smarter marketing, white-hat SEO, I have gotten no end of inquiries from bad prospective SEO clients. Sure, no one who gets cheated is ever entirely to blame, and some cheated businesses are entirely blameless. But the bad SEOs would have too small a market to stay in business if it weren't for almost-as-bad clients.
Shades of Bad SEO Clients
First, let me make clear what I mean by “bad” SEOs. Bad SEOs are bad because they either do unethical things to get e-marketing results, or because they consistently fail to deliver results. A good SEO delivers results and does it without trampling over other people's rights (like submitting automated comments to their websites or trying to get good sites de-indexed).
A bad SEO client, in turn, is someone who will only be satisfied (albeit temporarily) with a bad SEO. Because they refuse to consider ethical web consultants or smarter marketing strategies, they are creating markets for the e-marketing charlatans and black-hats. There are two basic types of bad SEO clients: crooks and fool--oops, I mean, ethically challenged and judgmentally-challenged.
Ethically-Challenged SEO Clients
I haven't gotten so many inquiries asking for out-and-out unethical services. Still, I've been asked about blog-sp@mming software and other shady internet marketing tactics a couple times. A colleague shared this gem with me: “Have you thought about just scanning a book from the library and using it for web content? Or is that too high-risk?” (Seriously, someone asked him this.)
Of course, judging from the amount of comment sp@m and SEO-motivated hacking on the web, there is plenty of demand for this stuff.
Judgmentally-Challenged SEO Clients
A much larger group of bad SEO clients are simply those who insist on putting themselves in the way of fraud. Yes, that's right: I'm blaming the victim. Someone who goes looking for a gold watch can't cry too long if the watch turns out to be fake or hot. With SEO, there are a few more nuances, but it's the same essential idea.
The overwhelming majority of these judgmentally challenged souls are private individuals whose only business is the business-in-a-kit variety. Yet they are also sometimes representatives of actual successful companies. The real businesspeople tend to be quicker to let their misconceptions go (after all, they can afford the real SEO alternatives), but not always. Let's look at some representative types of this group, straight out of my own inbox (note: these are inquiries from prospects, not actual clients).
1. Something-for-(Little More than)-Nothing Clients
Really, I tend to think these people should be in the ethically challenged group, but maybe that's just the remnant of my work ethic making me be mean There are actually two kinds of these clients:
* The ambitious but cheap client: “I'd like to get to the top of Google for the keyword, 'mortgage' so I can turn over 0,000/month in revenue. I can spend up to ,000.”
* The Adsense-is-my-business-plan client: you wouldn't believe the numbers of inquiries I get from people who only plan to make money off Adsense or other on-site advertising—they don't even have a plan for getting repeat traffic, nor do they have content to synergize with the SEO effort. By buying promotional services, they would essentially be buying advertising in order to make money off advertising—you see where that could be a problem?
Another way of looking at it: why wouldn't I just create a site myself and keep all the profit from my efforts? In fact, most SEOs do have their own project sites, which are often monetized by Adsense. The money we could otherwise get from Adsense is one very low baseline for pricing our services. Legitimate SEO clients are typically selling goods or services at a profit rate that works out to ten or more times what they could get from Adsense.
In addition to the greedy, I also see a few other kinds of less common, but still problematic prospective SEO clients:
2. SEO-Starry-Eyed Clients: “Search engine traffic is definitely the best way for me to get pet-sitting clients in my tiny Himalayan village.”
3. The Little-Knowledge-Is-a-Dangerous-Thing Client: “Don't tell me about keyword research, content, anchor text, or natural linking strategy, just get me the PageRank (or links, keyword density, or whatever the fad is).”
4. Gullible-and-Not-Letting-Go Client: “I know of at least two services that will submit my site to thousands of search engines for .95. If you can't do that, I'll take my business elsewhere.”
5. I-Will-Never-Trust-SEO-But-I'll-Consider-It-Anyway Client: “No one can guarantee a good search engine ranking so this is all pointless—I'll just go with that .95 search engine submission package someone just emailed me about. At least it's cheap.”
In short, if you are going to find good SEO web consultants, you need: 1) realistic expectations; 2) a realistic budget; 3) solid information. Don't expect something for nothing, do a little reading, and it's much less likely you'll fall victim to bad SEOs.
topic : Search Engine Optimization For Traffic And Profits The point of this article is to help you to the next level and show you what search engine optimization has to offer. Doing business on the internet is very competitive.
Search Engine Optimization For Traffic And Profits
The point of this article is to help you to the next level and show you what search engine optimization has to offer.
Doing business on the internet is very competitive. You have to arm yourself with the know-how and the marketing tools to make your business a step above the rest. Each day, more and more websites are clambering to optimize their rankings in search engines and if you don't keep up, you may just be left behind in the abyss packed with so many failed websites.
Search Engine Optimization or SEO is a tool used nowadays by many websites. In the past and years to come, search engines have and will be the most used internet tool for people to find information they want.
Most people that use search engines use only the top ten search results in the first page. Making it to the first page, more so to the top three is a gauge of a sites victory in search engine optimization. You will get a high ratio of probability in being clicked on when you rank high. The more traffic for your site, the more potential business which leads to profits.
In the beginning of this article, we went over the basics. Now, we will look at this topic a little more in-depth.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is a simple one. You need search engine optimization to be number one, or perhaps at best make your site generate profits.
With search engine optimization you have the advantage of generating a high traffic volume. Lets just say you get only a turning out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turning out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? search engine optimization is utilizing tools and methods in making your site the top position in the results of search engines. Acquiring a position in the first page and better yet in the top half of the page will guarantee that your business will produce awareness and subsequently stimulate more traffic, that could lead to possible earnings.
Search engine optimization requires a lot of work to be a total benefit. There are many aspects of your site you may have to change or add to, to benefit from search engine optimization. This will require researching information about the keyword phrases that are prevalent in regards to your sites theme.
You may also have to revise your sites contents so that you will get the right keyword phrases in place trying not to make it too commercial but light with good information. There are certain rules and guidelines to be followed with making your sites content applicable and favorable to search engine optimization.
You will also have to collaborate with many other sites so that you could get link exchanges . The more inbound and outbound traffic generated by sites among others are one of the algorithms search engines uses to rank sites.
Search the internet for valuable help, tips, guidelines and methods for search engine optimization. Read many articles that can help you optimize your website in search engine results. The more education and information you gather the better. This will all help you in receiving those high rankings. This may require a little time and effort on your part but the payback will reward you.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your website. There are also some content writers that have heaps of experience in making good keyword rich content for your sites that have good value.
Act now and see the payback you gain with search engine optimization. Search engine optimization will mean more traffic and business for your website leading to a sale.
The complexities of the subject matter within this article strive to give you a better look at what search engine optimization is all about.
topic : Improve The Ranking Of Your Website - Hire A SEO Consultant! SEO or Search Engine Optimization is a method aiming to improve the ranking websites on search engine records. Search Engine Optimization refers to the company
Improve The Ranking Of Your Website - Hire A SEO Consultant!
SEO or Search Engine Optimization is a method aiming to improve the ranking websites on search engine records. Search Engine Optimization refers to the company of consultants that carries out the optimization promotions and projects of the customers’ particular websites.
Search Engine Optimization also a means of promoting your websites and aim for a top ranking on major search engines.
The main goal of SEO is to reach the most research pages in the search engine. It includes the selections of particular words on a particular page. Search engines use different grounds in indexing, but it is expected that it may change. In this way, clients can be satisfied with the results. Many directory-oriented sites by hand, index a website. In this way users will be provided with the best results.
Through the use of engines, clients can find different sites in so many ways. One way is through Advertisement in the Search Engine Results Pages or SERPs, this requires payment. Another link is through third parties in the search engines. It can also be through organic listings, one example is through the results the search engine presents engine. The most concern of Search Engine Optimization is improvement of the visibilities of a site.
In the organic search results, the highest rankings can provide targeted traffic for a particular site. Targeting can make you spend a lot of money. It is expensive to obtain traffic. In healthy competitions, the price of per click is highly expensive when pay per click or banner advertising is being used. The prize is ranging from cents to ten dollars per click of the user in slightly competitive terms. With the price high, it really counts for websites owners to optimize their sites for organic search.
Most of the sites have identical goals, but not all sites have one particular goal in optimizing their sites for search engines. Sites may be optimized or may seek much traffic to rank the highest in most common search phrase. This is obviously marketing in poor strategy, because produces lots of low-quality explorations that is costing money upon use.
Problems can be encountered in this kinds business. They may use advisers to solve particular problems. This is when SEO consultants join the picture. Websites may need Search Engine Optimization Consultants.
Consultants are the advisers. They are the advisor to technical staff as well as for the users. In computer industry, consultants are always available. They specializes electronic circuit designs, software development and information system analysis. They uses specified functions to which the vendors responses.
topic : Increase Website Traffic with SEO Services Website Traffic: Increasing web site traffic and Revenues have always been the aim of all internet marketing strategies. At the end of the day, you create a website so that people
Increase Website Traffic with SEO Services
Increasing web site traffic and Revenues have always been the aim of all internet marketing strategies. At the end of the day, you create a website so that people can visit it and you can get the desired result. You can do it by selling a product or a service and this could be your own or for another company. But if there is no traffic then there will be no sales, which means no profits. When we say traffic, it doesn’t mean just about anyone visiting the Internet but a targeted traffic that consists of visitors who will buy your product or use your services.
There are of course many ways or methods to bring traffic to your website but we are going to look at only the ones which have proven to be successful. In all, you can use three internet marketing strategies to get targeted traffic to your website and they are:
Pay-Per-Click/PPC: This is a perfect plan if you have a marketing or advertising budget. Pay-per-click campaigns offered by Google or yahoo don’t need you to spend too much money but it all depends on how effectively you are able to choose the right keywords for your advertisement. In a Pay-per-click campaign, you have to create an advertisement that is relevant to your product or service and place a bid on the keywords you select. So the primary concern is the keyword. You will have to do some research to find the right keywords and also understand how each keyword is associated with your product or service offering and how they can actually drive traffic. If you have a website selling travel tours, you can use keywords like trekking and hiking, honeymoon packages. If a visitor is looking for a travel tour company and sees your advertisement with the right keywords then he will definitely click on it and you will have to pay for every click.
Link Building: The second method of effectively bringing traffic to your website is through link building. Link popularity startegies can be free and also paid. In the paid method, you will be either paying a membership fee for submission of your website link to multiple directories, and ezines. It can prove to be costly if you are approaching too many vendors. To cut down the cost, you need to approach only those ezines, which have a higher page rank and where there are more than 500 visitors a day or more than 500 members. The free linking method on the other hand requires a lot of hard word and you will have to search for them. Again remember, don’t just go around putting your website link in just about any directory. Relevance is important hence approach only those directories or ezines, which have your product or service as one of their sections. There are many ezines where you can even submit optimized articles with your link free. These ezines probably have thousands of such articles but it will help in the long run to create visibility.
Organic Search Engine Optimization: The third and one of the most effective methods of increasing web traffic is Organic search engine optimization or SEO. Organic SEO is basically a method by which you can optimize your web pages so that you can start with a decent ranking by the search engines, and then work your way up. As the ranking increases, so does the web traffic. It is a long process but quite effective. Your website can be search optimized only when you use strong and relevant content on your website. The content should not just be attractive but will also be informative and keyword rich. If you are selling a service then provide as much information as possible without making the page too long. Again, try to keep the content within 500-700 words a page. Any longer than that, people will start losing interest. No one really has the time to read so much. People have come to your website to find a solution and hence you should focus more on providing the solution through good navigation, great content and refined information.
Once you have applied the three methods, your work doesn’t end. You need to also monitor if your website is getting the relevant website traffic or not. There are times when you may get only 40% of the relevant traffic and the 60% are visitors who came to your website out of curiosity or by accident. You can have a form on your website that visitors can fill so that you will get to understand their psychology.
Do it Yourself or hire a SEO Services Company?
Web optimization techniques are pretty complicated but anyone dedicated and willing and able to invest time to learn them can acheive a certain level of expertize. Certain competitive keywords will require professional help. If your site is a business and your budget allows you to do so, It is suggested you hire a professional SEO expert as doing it yourself will be extremely time consuming and may not even lead to noticeable outcomes.
Moe Tamani is a senior search engine optimization expert and copywriter for SEO 1 Services based in dallas,Texas.
topic : How to Hire a Good SEO Marketer SEO (Search Engine Optimization) is the art and science of making search engines rank your site high in the natural search results when someone types in a query. That's the intent of SEO,
How to Hire a Good SEO Marketer
SEO (Search Engine Optimization) is the art and science of making search engines rank your site high in the natural search results when someone types in a query. That's the intent of SEO, however. Since SEO is still an emerging field, there is no "governing body", and the rules sometimes change. A good SEO professional understands these changing rules, and knows how to properly apply them. A bad SEO specialist generally makes mistakes, or purposely tries to decieve the system to win "fake" high rankings.
It is not true that you have no control over what appears in the search engines. The content that you put on your site determines where you appear in the search engine results page (SERP). If your site is about "widgets", you're probably not going to appear in search results about "bus fares". The most important thing you can do on the web is to represent yourself honestly. If your site is about "widgets", and the content on your site talks about "widgets" then you'll probably appear somewhere in the SERP for "widgets". A good SEO professional can help you rank higher for "widgets", among other well-researched, and relevant keywords.
What is the Difference Between a "Good" SEO Service, and a "Bad" One?
A bad ("blackhat") SEO marketer is like a vendor walking down the street selling snake oil. You may think you're getting a deal, but you can't be sure of the consequences. A good SEO marketer is like a pharmacist. They have studied all the tried and true techniques to solve your problem and probably have a good idea of how to safely and effectively address your issue.
The Benefits of Hiring bad SEO:
-Your site could shoot straight to the top, ranking #1 for your keywords
-You could earn a few new customers quickly and make a quick buck
-The cost is far less than what your friends and competitors are paying for SEO
The Costs of Hiring bad SEO:
-When the search engines catch on, your site could be penalized (drastically downgraded) in the rankings, ending up worse than before
-Your site could be temporarily banned from the search engine (completely unfindable - expect 6-12 months)
-Your site could be permanently banned from the search engine (completely unfindable - for good)
-When any of the above occurs, there will be lost productivity from having to remove all the search engine spam from your site
-It could be hard to track down all the tricks the SEO marketer used to artificially boost the rankings, and therefore it could take a long time to get back into the results pages
-Once penalized or banned, you will lose all the potential customers you would have gained had it been done correctly
-A professional SEO consultant will probably have to be hired at additional cost to fix it and do the job right
The Costs of Hiring Good SEO:
-The initial cost will be higher
-There will probably be an ongoing subscription fee
-The implementation time will be longer (for the site to rank high)
-There will be changes to the content of the actual site, and probably the structure, as well
The Benefits of Hiring Good SEO:
-Higher rankings overall
-The high rankings tend to stay there
-The keywords you are ranking high for are relevant to your organization and the people who are trying to find you
-It is more cost-effective in the long-term
-Future pages that you add the the site will be easier and faster to rank higher
-No blackout periods or customer loss because of penalty
What Is "Bad" SEO, and Why is it So Undesirable?
First, let's examine some of the techniques available to the blackhat SEO marketer. Here are just a few:
-Doorway Pages: Many pages stuffed with keywords are placed on the web, and all link back to your site
-Cloaking: Showing one version of the site to visitors, and another to search engines.
-Dynamic Content: Not all dynamic content is bad; in fact, most is perfectly legitimate. But having the server generate large lists of keywords that change frequently is generally a bad idea.
-Scraping: Some sites visit high ranking sites, copy bits of the content that has the keyword they want, and post it on their site. This is a very good way to really annoy other websites.
-Hidden Text: Keywords on a page that are the same colour as the background, or that are hidden by CSS are a bad idea
-Setting up links pages that use the keyword-rich link text of other sites to gain ranking. This makes the link page appear to be more relevant for the desired keywords. This annoys not only the search engines, but also the visitors.
-Keyword Stuffing: Writing almost meaningless text in the site that is basically a long list of keywords. Responsible SEO will use keywords carefully in the text, but like all things, you can overdo it. Search engines appreciate good grammar.
-Overdoing RSS: Go ahead and syndicate large portions of your website. But syndicating all of your website may raise a flag. There are rumors suggesting that there might possibly be changes in the way Google indexes RSS in the future.
-Bait-and-Switch: Submitting the search-engine friendly page to the search engine, then after it's indexed, uploading the "real" page. This is a very temporary boost in your rankings.
-Irrelevant Keywords: WHY would you promote the keyword "sex" on your site about "widgets"? Do you honestly think someone looking for "sex" will see your site and say, "oh wait a minute, I think I wanted a widget"? If you sell "widgets", then promote "widgets", so people who want to buy "widgets" can find your "widgets".
Why do Search Engines Dislike All This?
Search engines are in the information business. Specifically, search engines provide helpful answers to questions. Sites which use these techniques dilute the relevancy and usefulness of the search engines. The search engine that allows their results to become irrelevant is useless and out of business. No-one will search that engine, no-one will click on their ads, no-one will want to buy or display their ads, and eventually no-one will want to invest in them. Search engines are protecting their investments and their future by ensuring the continuing relevancy and usefulness of their results.
How to Hire a Good SEO Professional
Let's first look at some of the signs that indicate the possibility of a blackhat SEO marketer
-If you hear anything like "we guarantee top placement", don't hire them. A good SEO marketer cannot guarantee you a good ranking any more than your broker can guarantee you a great return. All they can do is a good job, or not.
-If the company representative talks to you about the advantages of Meta Tags, don't hire them. Meta Tags are very obsolete in terms of search engine marketing (SEM).
-Get a list of previous clients and check their current site and rankings. If their rankings are now low, or if the client sites seem to have spammy content, or little content, don't hire them.
-If first contact with the SEO company is made through an unsolicited phone call or email, be wary. Why? SEO is not an aggressive marketing technique. SEO is the art and science of providing people with what they were looking for anyway. It is fulfilling a need in response to a request about that need. In a sense, it is an entirely passive marketing technique, because it is only triggered when a person is actually seeking it. Be wary of search engine marketers that seem overly aggressive.
My personal pet peeve is the ones that call and announce that we are not at the top of the search engines but they can "help" us. Rest assured, we are listed at the top for every keyphrase we've ever really targeted. When they are informed that we are at the top, they start demanding to know which keywords we rank high for. Such valuable keyphrases should not be given away so cheaply. I politely hang up on these people.
These are a few signs of a good SEO marketer
-A good SEO marketer will insist on content changes to the website, and perhaps the structure of the site
-A good marketer will thoroughly research the keywords they are going to be targeting, making sure that the keywords or phrases are relevant to the people trying to find you
-They will generally provide you with regular reports, or at least suggest a strategy for collecting reporting data
-Good SEO marketers will probably charge an ongoing subscription fee. This is because the web is a growing, organic network, and web marketing is an ongoing process.
-Good SEO should be able to provide client names & sites from a few years ago that you can look up online. If you are unsure, then feel free to contact the owners of the site for a reference.
Life provides us with so few quick fixes. As in all things, hard work and dedication pay off, and those looking for the "quick buck" generally get it, and not much more. If you are serious about your online business, or the ongoing "findability" of your website, it is absolutely worth investing in long term strategies for search engine success. After all, search engines are not going away any time soon.
topic : Search Run a search on any of the 200 major search engines, and the results will come up in similar orders on quite a few of them. How a website owner/operator gets their website to the top of a list is called Search Engine
Run a search on any of the 200 major search engines, and the results will come up in similar orders on quite a few of them. How a website owner/operator gets their website to the top of a list is called Search Engine Optimization, or SEO. Optimizing a website involves many of the same techniques, whether the aim is to optimize for Google adwords, Yahoo, Ask Jeeves or others. There is a list of what not to do as well, and that list is applicable to all engines, as it mostly refers to tricks and hacks unscrupulous designers use to try to trick the engines. These kind of pages generally get removed by automated tools and don't generally last very long, so they are not recommended to bother with.
Website optimization starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content. General content may be more friendly to beginners, but in the search optimization arena, content is what is going to keep readers coming back and webmasters linking to the page. Many search engines use link counters to rank sites. If enough people like and value the site, they will link to it from their own site as an example of expert help for visitors seeking more detailed information than they can provide, or are willing to provide. Often, general-interest sites will link to expert sites, thereby also driving their own traffic up as the initial portal to those expert sites and improving their own rankings in the optimization listings. The quality of the sites linked is also a major factor in the rankings, as quality sites such as Microsoft and Google are going to be more effective "heavy hitters" than a link to Bob's House of Website Optimizing.
When the content is being created, keywords are the "anchors" that search engines hook onto, but just filling your content with keywords risks being dismissed as a spam site, as many spammers merely fill a page with keywords, hoping to hook anyone searching for anything. These kind of pages are usually removed quickly, but they exist nonetheless. Specific keywords are the key--instead of Search Engine, use Search Engine Optimization for Google, or combinations of the key words or phrases. Optimization for Search Engines in one area, then Optimizing for higher Search Engine rankings in another increases the chances of an engine ranking your website content a little higher than it may have otherwise.
The guidelines for content also go for Meta tags such as the title. Title is very important, as it is one of the bigger spots for an engine to catch, as well as the hook that draws a surfer in once the rankings have been displayed. A recommended length is 50-80 characters (including spaces), with keywords located near the beginning in case the window is resized on the screen. A good example would be "Search Engine Optimization tips and tricks for Google", instead of "How to do important SEO for websites."
Search Engine Optimization--what to avoid: Don't use huge strings of keywords without relevant content--you may be labeled as a spammer and blacklisted off the engine(s) you're trying to climb. Stay away from pop-ups, excessive load times (by keeping the page clean and using fast hosting servers), and lots of flash animation, as this takes time to load and also detracts from the readability of the site.
More specific information can be found by typing "Search Engine Optimization" into any major search engine like Google or Yahoo and following the links. Good luck!
© 2006, Wholesale Pages UK. All rights reserved.
topic : Search Engine Optimization Services and the better business Challenge Does search engine optimization guarantee better business? This is one question that must be playing in the mind of wary webmasters around the world,
Search Engine Optimization Services and the better business Challenge
Does search engine optimization guarantee better business? This is one question that must be playing in the mind of wary webmasters around the world, especially, the ones who have not yet realized the magical transformation Search engine optimization services can bring to their websites in terms of traffic and other SE-friendly factors. But, the answer is pretty simple. Many webmasters across the globe have already benefited immensely from Search engine optimization services. They have upped their sales revenues incredibly by going for the services of SEO companies.
Search engine optimization services involve the act of optimizing a web site or a web page to rank high in search engines. By utilizing professional SEO services, one can achieve high search engine visibility and web traffic. Affordable, effective, and expert SEO marketing services can help your website to:
• Reach out to millions of visitors coming through search engines.
• Rank high on Search Engines (Google, Yahoo, MSN, etc.)
• Maximize your Return of Investment – ROI.
• Capture target audience efficiently.
Did you know that 97% of all people do not even go past the first page when searching the Internet? Website optimization is the key to return market value for your site. Page Rank (PR) is determined by a number of factors decided by Google. For Instance, the incoming links your site has, the value Google sees in each of these links, the HTML code within your web site, and the site's content. When would you need SEO services?
• You have an online business and want the best out of your website. Search engine optimization services will help you optimize your site for high visibility, ranking and traffic, from the very beginning.
• Your online business is highly competitive and you know that it would take long and concerted efforts to keep your website at the top of search results.
• You are confused about the best keywords that identify your business. Remember, keywords can make or break your business and it is too much a risk to ignore this aspect.
• You do not have the sufficient time or resources needed to write keyword centric informative content. Remember, keyword centric content is the key to search engine visibility of your business
Once you have evaluated these questions, you will be in a better position to know when to hire Search engine optimization services. Remember, a search engine optimization expert will help you get the best out of your business, provided you are able to give him a true insight of your company.
topic : Manual search engine submission Vs Automated search engine Submission Manual search engine submission is the best, effective and preferred method when it comes to submitting your website in the search engines. Search engines
Manual search engine submission Vs Automated search engine Submission
Manual search engine submission is the best, effective and preferred method when it comes to submitting your website in the search engines. Search engines expect every details of the site to be filled in manually through their website mechanism. Automated submission through back door is considered as a SPAM in most of the popular search engines and directories.
There are hundreds of general and niche search engines which are eager to accept your website if you submit the required information in the right category according to the submission guidelines. The question is how you are going to do the search engine submissions and which search engines are you going to submit in? Certainly you don’t want to submit your mortgage site in a "health directory” or place it in the sports category of a general web directory.
You may have come across
“Completely automated search engine submission service that submits your site to 90,000 search engines on a click of mouse ... IN SECONDS!"
and lot of other software’s which claim to automatically submit your website to thousands of search engines and directories. The rates of these submissions are very cheap and so is the result of these submissions. Chances are your website will be blacklisted by some of the popular search engines and directories. Consider the facts before you utilize a software or service to do automatic search engine submission.
Every search engine and directory is unique and the have various features which differ in
Different categories and sections. (Some may have as less as 12 main categories while others have more than 3000 categories classified into sub categories and inner categories. The category names are not consistent across the directories)
Different types of form input. Some search engines will ask for a very few details of your website whereas a dedicated account is needed in others for submitting your website. You need to do a detailed registration by providing phone numbers, address etc.
Registration and confirmation methods. Most of the search engines and directories need a confirmation from your email to avoid automatic submission.
CAPTCHA (IMAGE Confirmation) – A picture with numbers which have to be manually entered. This is also to avoid automated submission.
Approval of your website.
Maximum number of submissions per user (some of them restrict to a single submission per user)
Frequency of submission..
The popular search engines and directories are opposed to automated submissions and it is considered as a SPAM. No automated software or service can take into account the above different features of search engines and directories while submitting the web sites. The fact is most of the directories do a manual review on the submissions and will find out the automated submissions sooner or later and block them.
What is manual search engine submission and how is it better than automated search engine submission?
Manual search engine submission is the process of analyzing where and what to submit in the search engines and directories by experts and doing each and every submission by hand ensuring a good acceptance rate for your website.
Manual search engine submission involves
Analyzing your website, doing the submission text with title, description, key words and creating a unique account.
Collecting the appropriate search engine and directories for submission and submit the website in the right category.
Modify the submission text as per the need of various search engines and directories.
Confirming the submissions (Image confirmation, email confirmations) wherever needed and co coordinating with the editors of search engines and directories whenever required.
The advantage over automated search engine submission is
First and foremost, manual search engine submission is the only acceptable method of submission to a search engine or directory. Automated article submission is considered as SPAM which is obvious from the various confirmations implemented by them.
A directory is organized into categories and subcategories. Editors review each submission manually and evaluate the submission. In manual search engine submission the websites are submitted in the related directory, search engine under the right category which is not possible in the case of automated submission. Automated software can't adequately submit to any article directory because it cannot study the directory’s structure and decide which category is best suited.
Websites are submitted according to the different input systems of various directories by manual submission. Whereas automated submission just posts a set of predefined data irrespective of the input fields which results in an incomplete submission followed by rejection.
No search engine or directory is skipped in manual submission. Any Image confirmation (CAPCHA code) and email confirmation is done immediately which is not possible with automated software. Incase for any reason the search engine, directory is down or the website submission is not through, then it will be done another time.
More emphasis on niche search engines, directory related to your website theme.
Very high acceptance compared to an automated search engine submission.
topic : Google Best Search Engine Optimization (SEO) Practices – Part 3 The third part of this article will concentrate on the meta tags area of the optimization for Google. I will mention them in the order they should normally
Google Best Search Engine Optimization (SEO) Practices – Part 3
The third part of this article will concentrate on the meta tags area of the optimization for Google. I will mention them in the order they should normally appear in the source code. I will review 5 essential meta areas.
The DTD statement.
This should be the first tag of the head section of your code. The Document Type Definition Statement allows faster and deeper indexing with Google, shortening the time your site will be in the “trustbox” as well. HTML 4.0 or 4.01 should be the standard, and for most cases, the Transitional type should be used.
The title, the most important.
Why? Because there are 3 elements in SEO: the listing (were title is the main element) the click-through (were title is the main reason) and conversion (which is the object of all optimization work) Also, if that is not reason enough (it should) it is the single element that gests indexed and used to list the link text in the Google SERPs (Search Engine Results Pages). An average of 7 to 8 words length is optimal.
Used by Google to create a text summary in describing the page if available, so make sure the content of this tag is friendly to the searcher, not the search engine. If you are in a competitive market, this tag is not taken into account, but you should have it for your visitor. An average length of 150 characters is good.
Google actually uses this tag against you, by that meaning it is used as a spam check point for the page content. Also, do not include your niche keywords here, as you will be given your competition tips about your optimization. Put your main keywords across the content instead. Here use an average of 200 characters.
Make sure you are using different sets of keywords per page, in other words, that they are unique to each particular page.
The charset type.
Another element of the head section, this one tells the browser what to do when it encounters certain characters in your pages. Google indexes pages easier with the 8859-1 tag, since it will not do any data encoding, which can take a lot of extra time. The UTF-8 tag involves encoding and it should be used for forms that accept non standard characters, like foreign users from other countries.
topic : Scrutinize Your Rank with SEO Delhi Method You can use SEO Delhi company e-Fuzion features to help yourself and your website to improve. This software can show you who are your competitors and you can actually request a
Scrutinize Your Rank with SEO Delhi Method
You can use SEO Delhi company e-Fuzion features to help yourself and your website to improve. This software can show you who are your competitors and you can actually request a partnership with them. Also, SEO Elite provides a feature, which can scan your links and check which websites are still linking back to you. This is, seriously, a invaluable feature. Essentially, SEO Delhi company e-Fuzion includes an instrument, which helps you to carry your website to the top of every search engine agenda. This is done during a connecting situate end. Added back links you encompass, superior you resolve rank and extra interchange your website will obtain. Connecting is very significant for any website, because it's make your website rank higher in search engine consequences. If you have under attack back relations, they will assist you a group. A number of populace doesn’t appreciate, how hard it is to acquire as a lot of back relations as probable. It takes a lot of instance and firm vocation. This SEO Delhi does plenty of belongings for you, counting: investigate reverse links in every search engines, verdict elevated PR websites used for you to link among, analyzing allinanchor or allintext, bear out your accessible link acquaintances, position your site, plus show which of you page are beforehand indexed in the discover engines. You can use SEO Delhi company e-Fuzion features to help yourself and your website to get better. This SEO Delhi can show you who are your competitors and you can actually request a partnership with them. Also, SEO Delhi provides different feature, which can scan your links and check which websites are still linking back to you. This is, badly, an inestimable attribute. If you encompass, let's say, over 100 back links on your website, it would take you more than a week to contact all your partners and check whether they are still linking back. Furthermore, as your site grows, some of your old back relation might become useless for you. It can show PR of websites, which link back to you and you can decide whether you want to stay in partnership with them. This can help you to get rid off relations, which doesn't give you any remuneration.
SEO Delhi company e-Fuzion is just outstanding for analyzing and improves your website. It's even probable to find out, where your competitor is lettering their articles, so you can mark there as fine. Using SEO Delhi you can construct your website rank superior in search engines, which means much more passage and, of track, a lot more capital.
topic : Importance Of Area SEO Strategies for Business Localized searches on search engines are becoming more and more widespread within the Area SEO community. Customers are choosing to use Search engines such as Google, Yahoo,
Importance Of Area SEO Strategies for Business
Localized searches on search engines are becoming more and more widespread within the Area SEO community. Customers are choosing to use Search engines such as Google, Yahoo, MSN, AOL, and the rest over their traditional paper Yellow Pages. It takes too much time and effort these days to open the Paper directory and search and search alphabetically for the business you would like to find.
Some users stick to online yellow pages and search for a topic of interest. Most searchers may not be seeking a business but information. When they search online they may end up finding area seo content within a page full of information that they are searching for and end up using or contacting the business because it is where they located their pertinent area seo information.
Out comes the search engine philosophy of Localized Area SEO. A potential customer opens his or her favorite search engine and types in their city, state county or zip and the business type or information they are searching for. Based on this it is important to see how a company must be optimized for their local seo area. If they are not listed in the search engines on the first page and are not marketed for their Neighborhood, Area, City, or state there is little or no chance of them being found by a searcher online. Regardless of the business type model it has become required to be found online when someone is searching.
There are also at least two types of possible searches and results being found online these days. The customer is either looking for a localized search based on location or a general search based on web search. In an area seo perspective both of these are equally important. For customers searching for businesses online Localized search becomes important to be listed with directories for local businesses. When a customer searches for information based on a local area seo search web search localization becomes the key target. When customers for instance in Palm Coast Florida seek to find a local Seo professional so they can meet and communicate their desires in person, they would type in Palm Coast SEO. The same obviously applies to all locals in the nearby area such as Daytona SEO. Since geographically these areas Palm Coast and Daytona are fairly close, a marketing professional would chose to target both of them equally. A localized customer in search of an seo company would not type Florida SEO and the market is too general and would include results they would not be interested in.
For an SEO professional although it may be a national market that they strive to achieve it is equally important to be listed in their localized search so that potential local customers will be able to locate their products and know they are locally listed.
In part two of Local Area SEO we will discuss the importance of understanding the customers target market to achieve best results for Area SEO.
topic : Modify Your Web Site with SEO SEO Delhi Company is a relatively new business area and one which, as the name suggests, is very closely related to search engines. When you type in a search on one of these search engines,
Modify Your Web Site with SEO
SEO Delhi Company is a relatively new business area and one which, as the name suggests, is very closely related to search engines. When you type in a search on one of these search engines, you are then presented with a list of results. The soft ware behind the search engine effectively finds what it considers to be the best matches for your chosen search.
SEO Delhi Company is all about trying to get a web site is about trying to get a website to appear more highly in the search engine results. This achieving can be done by number of ways, but will usually include a range of techniques. Typically, a search engine consultant might look to make changes to the structure of the website, to the way in which content is presented and to the underlying website code. Search engine optimization offers different methods for optimizing the web site. Search engine optimization is relatively new business area and it’s the one which, as the same suggests, is very closely related to search engines. The consultant may also adopt a range of off-site techniques- these might include increasing the number of visitor should, if done properly. SEO Delhi process increases the number of selling on the web site. In effect search engine optimization is to increase the number of visitors to particular site by improving the sites search engine rankings. It’s a scope for improving your business in market. You can find out more information about improving your web presence by visiting e-fuzion.
topic : Why Search Engines Purging ODP Clone Websites ? What is Dmoz Directory (ODP) The Open Directory Project is the largest, most comprehensive human-edited directory on the web. It is owned by "Time Warner" and constructed
Why Search Engines Purging ODP Clone Websites ?
What is Dmoz Directory (ODP)
The Open Directory Project is the largest, most comprehensive human-edited directory on the web. It is owned by "Time Warner" and constructed and maintained by a vast, global community of volunteer editors, and is truly unique in many ways. The Open Directory, also known as DMOZ (the domain name of ODP), is a large, categorized directory of websites and pages, which is staffed by volunteers. Every website and page that is added to the directory has to be manually reviewed before it is included. Since its index is manually constructed and edited, categorization and relevancy is superior to any other index of its kind and equally as unique, is the fact that this data is open and free to the public for replication. As of July 2005, ODP had about 4.6 million listings organized into over 580,000 categories derived from the contributions of some 69,000 editors.
How is this free data been used to make Dmoz Clone?
There are a lot of ODP scripts to make clone of the ODP. These scripts enables you to add live data of the Open Directory Project at dmoz.org to your own website using a very easy to customize template based system. Users can browse and search categories of websites. These scripts that grabs live contents of the Open Directory dynamically and formats them to make your own version of the Open Directory. These are small scripts have few files to just uploaded on your server and you can get Thousands of Dmoz directory pages on your site in your own templates design. These scripts just get live data from Dmoz.org and it has no original new contents.
Does Dmoz Clone bring traffic?
Webmaster do not like Dmoz clone websites as they have not original content rather have duplicate contents and no body will like to link a site or vote a site which has duplicate contents. Most people will not even browse your directory. Most people will just browse 2-10 pages of your directory, they will just leave and never come back.
Why Search Engines are against Dmoz Clone?
There are various reasons which are explained as:
• There is no Original Content which is required to make a Quality Site.
• Duplicate contents as all scripts extract live data from Dmoz and create thousands of similar pages on the web.
• The Dmoz directory has more than 580,000 categories If thousands of site will grab the live contents from Dmoz it will results into creation of millions of similar pages which is making web a junkyard of similar pages with nothing new.
• The Dmoz clone sites has thousands of pages created on fly with no extra hardwork and lot of spammer are using it for advertising or Google adsense program
• The lot of webmaster has just created a section of Dmoz to get inbound links from thousands of pages to increase link popularity and search engine ranking
• Text link advertiser also created Dmoz clone to sell links on thousands of pages to increase artificially link popularity of text link ads buyers.
Which kind of Dmoz clone Search Engine's will Like
Search engines are concerned with presenting quality results to there users If you can modify and enhance the data retrieved from Dmoz and present in unique format it will definitely be preferred by Search Engines, Webmaster and Web Surfers. Google has got its own directory for which it has got data from Dmoz but enhanced by Google technology i.e ranking of sites on each directory page by Page Rank.
Using ODP Clone Scripts just to make simple odp clone will get your site banned from search engines due to duplicate contents. Therefore it is advised not to use this virtually useless script on important sites or sites that rank well on search engines. Lot of ODP Clone Scripts makers sites were banned, because too many websites with duplicate content ( as they all have Dmoz clone) were linked to them. These scripts owner require there site URL to be linked at the footer as "Powered by ..." Which results into link farming or inbound links from similar pages.
Therefore if you want your site or directory to be safe and run for longer times then have original and unique contents in it which will not only make it rank but also get good traffic on your site and increase its popularity.
software development company India
topic : Search Engine Placement, Search Engine Ranking, Search Engine Visibility, Search Engine Optimization With the advent of search engines, there have been users who have used ways and means to achieve high search engine rankings.
Search Engine Placement, Search Engine Ranking, Search Engine Visibility, Search Engine Optimization
With the advent of search engines, there have been users who have used ways and means to achieve high search engine rankings. In the beginning, these search engine techniques were fairly simple, such as stuffing hidden tags with keywords or using invisible text on pages. As the search engines caught on to these tactics, the techniques used to achieve high search engine ranking evolved into more sophisticated methodologies.
What is overlooked is the fact that the search engines have established ranking criteria based upon extensive study of their users. In most cases, the sites that do not have high search engine ranking are not giving the visitor what the search engine rule book has deemed important. Unless they have the awareness to know what search engine users want, how could a web designer or business owner expect to do better?
In short, put informative content on your pages. Your search engine techniques shouldn't center on taking an existing site and changing it as little as possible for the sole purpose of achieving high search engine rankings- rather it should center on making whatever changes are necessary to directly address the interests of your visitors. 'The Visitor is King.’ - keep that in mind when working on your website, and the search engines are sure to reward you with high search engine rankings.
For high search engine ranking you also need to make sure that your website gets fully indexed. There are two main ways to ensure that your site is spider friendly and that the relevancy is added. The first is to place text links at the bottom of your homepage to your main internal pages. The second is to create a sitemap to all your internal pages and link to it from your homepage.
Remember, all major search engines give credit to sites that have quality links pointing to them. How many is enough depends on your industry and targeted phrases. The first place to seek links is with topic-specific directories. After that you may want to move into reciprocal link building. Some webmasters will simply link to any website that links back to them. But we advise you to link to relevant sites only.
If your web designer is unable to show high rankings for your site, its time to change hands. Search engine optimization (SEO) specialists such as AuroIN.com bring you effective solutions to give your site high search engine ranking. Find a specialist with a good track record and reap the results.
topic : How to Measure Keyword Density For Your SEO This article will guide you through the main myths around keyword density and SEO. Even though keyword density should be a part of your SEO efforts, there is a lot of confusion
How to Measure Keyword Density For Your SEO
This article will guide you through the main myths around keyword density and SEO. Even though keyword density should be a part of your SEO efforts, there is a lot of confusion about what “density” is and how to apply it properly. Also, how much is density percentage is good? This will apply to both new and existing sites, and I am covering here what to know about keyword density.
There are 2 ways of calculating density.
The basic method consists of measuring the number of times a keyword appears on the page as a percentage of the total word count of that page. The complex method consists of measuring keyword density of the page plus the text components in meta tags: Title, Keywords, Alt Text, Description, and Comments. Most SEOs refer to the first method when talking about keyword density though. But, how do search engines measure keyword density? They actually use the complex method to measure it. I will explain later how to adjust to this.
Were should the keywords be used?
Diversify the density of your keywords in different areas of your page. Starting with the Title, and following with the beginning of the page, like in the headings, other sub-headings, and in the introductory paragraphs would certainly be of benefit. Every search engine algo is different, so you must choose an average keyword density that can make your site rank well in the top ten positions in the SERPs.
The importance of keyword density.
Keyword density can be very beneficial when done right, but it can also have a very negative influence when overdone. This is known as "keyword stuffing". When you stuff keywords in your page, this will be detected and your site will get penalized for doing so. This could go as far as getting your entire site blacklisted from a particular search engine, if you are found keyword stuffing too many times.
There is no secret keyword formula.
No matter what you may think, or read on forums or even articles by such “SEO Gurus”, there is no secret formula for keyword density. There are, however, certain guidelines that need to be followed, and they are available to the public form the search engines themselves. Keywords density is one of most critical elements in SEO, and if you can master it you get higher rankings for your site.
So what is the right keyword density?
Your keyword density must be right to improve your search engine ranking. The “ideal” keyword density will always help to achieve high rankings. But how much is too much? If too low, you will not get the maximum benefits, if too high your site might get flagged as spam… Ok, there is no “one number fits all” here, but based on real case studies, the average top ranking Google site averages basic 1.9% keyword density. I wouldn’t go over 2%. This is an average value, and I am talking about basic percentages here, not complex. But it translates well to their complex values.
By Utah SEO Jose Nunez
topic : Ten Search Engine Optimisation Mistakes Search Engine Optimization (SEO) is not something performed as a blanket approach to website development, it is an individual set of actions performed page by page to suit that page's
Ten Search Engine Optimisation Mistakes
Search Engine Optimization (SEO) is not something performed as a blanket approach to website development, it is an individual set of actions performed page by page to suit that page's particular goals and SEO needs. I like to break up a clients website into specific and important pages based on the keyword terms we have identified through research and then write the first few pages to suit those terms. We associate page titles, page file names (buy-blue-widgets.html), H1 tags, description and keyword Meta tags and in page content to tell the story that match those identified keywords. It is also important to ensure your pages are W3 compliant and have no errors.
I have compiled a list of some of some common Search Engine Optimization (SEO) mistakes.
1. Bad Titles. Titles are the most important thing about a webpage. Search engines spiders see the title on your page first and they make a general assessment about it based upon this. They scan the page and make sure the content of the page matches the title and then assign rankings based upon these matches and how they best fit. The title tag is the best way to inform the search engine what your page is about, and they play an important part in ranking if used properly. Placing your main identified keywords in the title and ensuring to obey the rule of leftward and stemming is vital - leftward rule, the closer the word to the left of the sentence the more important it is, stemming is where words can be associated but with words in-between i.e.: Great Blue Widgets when stemmed would allow Great Widgets. It is important to ensure your title matches your page content, description and Meta keywords and in unique for your website. Every page title and content should be unique otherwise is will be ranked supplemental.
2. Filename of the page. It is important if you are using dynamic websites like Joomla or other content management systems that a search engine friendly URL translator is installed. Because I use Joomla every day I will describe what I mean relating to Joomla. In Joomla (and most other dynamic websites) URL's like the normal Joomla URL "index.php?option=com_mtree&task=listcats&cat_id=1766&Itemid=35" drive the website. The problem with these URL's is that they are unintelligible by humans and also by search engines. Installing a search engine friendly URL component will change these pages to something more meaningful and also including your keywords in these page names can help with SEO. The newly transformed search engine friendly URL would look like this "buy-blue-widgets.html". If you do not have a dynamic website then ensuring your page name is short, to the point and contains your main keywords for that page maybe with a call to action like "buy" and "blue widgets".
3. Duplicate or Bad Content. Ensuring your content is unique and relevant is vital in SEO success. Often websites just duplicate content or bring in plagiarized content from other websites. It is my experience that these websites fail dismally in search engine rankings. Write some decent and unique content or maybe search online and find someone who can actually write you decent unique content for a fee. Make it good, friendly and unique content that people will want to link to. If you are listed in the supplemental index of Google then making sure you titles, descriptions, Meta keywords and on page content is unique is the only way to drag them out of the supplemental index.
4. No Links. Having covered off a few of the on page most important SEO tips we now look at links, which are an off page SEO concept. For each person or website that links to your website it is a vote for your site. If the website that links to yours has a high pagerank itself then it carries more weight. Simply having good keywords, titles and text on your page is only part of SEO. Just because you created a unique and perfectly optimized webpage does not mean you will automatically gain a decent pagerank for that page. In order to ensure SEO success you have to create incoming links - this is probably the hardest part of search engine optimization because you are effectively selling your pages all over the Internet. One way to gain instant (within a few weeks) links is to pay for text advertising - A search on Google will uncover some of the best text linking services. Link exchanges are bad because for every vote you get you are giving one away and if you happen to link to a "black listed" site then Google will penalize you significantly. One way links are the ultimate in SEO link campaigns so seek out directories (either paid or free, you need to evaluate), post in forums, write articles and submit them and ask other friendly webmasters if they can help you out with a link. The best way to gain links is to have unique content that other people actually want to link to.
5. Incoming link anchor text. Having pointed out how important it is to gain incoming links it is now important to also point out that the text those links are anchored to is important also. The text should be targeted at your main keywords and the page they point to should have those keywords as relevant and prominent also. The website you link from should be relevant to your website. So, as an example I own a web design company in Melbourne, Australia so I gain links from web hosting providers and/or open source Joomla sites in or around my region. Getting 1000 links from a casino related website will serve no benefit to my website and will not make it rank higher for "web design" keyword search terms. Use professional common sense when gaining links.
6. Bad Internal Page Links. We return to on page factors that you can work on within your website. It is important to make sure that the anchor text linking to pages within your own website is relevant to the target page. Make sure the title tag is filled in also for each link. You have the greatest control over links from within your own web site so make sure they are relevant and that link title and the on page copy match the main keywords of the target page.
7. Live links. Using some external tools like the link checker that W3 Org offer is good. I suggest harnessing as many tools as you can to ensure all of the links on your website are live, working and not sending people to 404 error pages. It is also important to check and make sure your page markup, or html, xhtml, is valid so W3 also offer a tool to check this. Make use of both of these freely available tools.
8. Impatience. Search Engine Optimization is not a short term task. It is one of an ongoing refinement after refinement and hour after hour of working on your website. Producing unique content, checking it, validating, listing and checking the search engines and making sure they have it listed correctly. Do not think for one second that you can optimize your site thoroughly ever and do not ever think that just because you are number one for a search term that it will indefinitely stay that way. Search Engine Companies are always changing their ranking and rating systems and coupled with this there are always other people out there gunning for your top spot. Keep looking to improve and learn more and don't sit back and wait for others to take your top spot, be proactive, seek out new content, links and keep ahead of the curve.
9. Keyword selection. This is proving to be a very common mistake among beginners to SEO. Often people base their own keyword selection on what they *think* is right but is this what people actually search for when they are looking for your product or service? Often the answer to this questions is no. It is an important step to do the correct keyword research and ensure you have the right keyword list before you optimize any pages with them. Using Overture, Google Adwords and some other paid keyword tools like WordTracker (the default standard in Keyword Finding) are vital to success in finding good keywords. It is important to localize your target market and figure out what they are actually searching on when they are looking for products or services that you offer. Do the research and be as specific as possible while still being broad enough to capture some high keyword traffic.
10. Keyword Spamming and Stuffing. If you sell "Blue Widgets" then every page of your site does not need to have "Blue Widgets" in the title, description and Meta tags. Try and be objective and analyze you website. Focus pages on a specific group of keywords you have identified from the keyword list. Sometimes finding niche markets locally first can be best. So, as an example, "Buy Blue Widgets Australia" or "Buy Blue Widgets Melbourne". These would be examples of good second or even third tier search keyword phrases but you can make some good sales with these niche terms because the searcher is targeting buying these items.
These are not the be-all and end-all of Search Engine Optimization mistakes but I have found these to be the main mistakes made by my clients prior to Kanga Internet being involved. Good luck and I wish you all the best with your SEO efforts.
topic : Carry On Vigorous Site with You If you think there are already enough search engines to find the information and people search services you need in the World Wide Web, then you should visit e-Fuzion and learn how it can
Carry On Vigorous Site with You
If you think there are already enough search engines to find the information and people search services you need in the World Wide Web, then you should visit e-Fuzion and learn how it can make a difference in your and other people’s lives. As a search engine, e-Fuzion has the means to serve the growing need of people finders. SEO Delhi company e-Fuzion Company is the fastest search engine. It’s a free people search website. So you can sign up and e-Fuzion will help as stated in the website, if you need it then find it. SEO Delhi company e-Fuzion is the only new search engine. It’s a free people search website.
It has the features of a social network site and the ability to make your profile. It shares the information with the ultimate goal of helping the community. As a search engine SEO Delhi company e-Fuzion helps in your specific needs. Eventually, SEO Delhi aims to help your web site in supporting plug-in for an additional service like trading, battering, auctioning and dating for free. As every one knows search engine only works for ranking the web site. And you can even write one for your own use. As you know, plug in also called add-ons or add-ins is a computer program that is added to application software to enable it to perform specific functions. Here another way for e-Fuzion helps the community. With its plug in process, members can start their own unique searching services and offer them to the e-Fuzion services. This SEO Delhi company e-Fuzion provides varieties of searching process on different search engine basis. SEO Delhi nothing like that will happen, it contains different smart searching process to keeps things in order. Its intelligent searching company will be in place, that can detect abuses, flag the offenders and delete the abuses.
Another definition states that a SEO Delhi is composed of a diversity of different colors and shades of color. Well that is more or less how e-Fuzion. The search engine and social net work site will most likely to become. e-Fuzions various kinds of people and activities, will appear as a multitude of specks, side by side, giving the site a rich, stippled.
topic : Build your Website Traffic by e-fuzion According to the markets demand Search Engine optimization exposes the websites, which people basically want to follow. It’s in reality helps the website to extra close with market
Build your Website Traffic by e-fuzion
According to the markets demand Search Engine optimization exposes the websites, which people basically want to follow. It’s in reality helps the website to extra close with market by using comforting formula. For providing a good position to your website is best technique for use. SEO Delhi is a wing of Technologies; parent company which is a premium SEO / Internet Marketing company from Delhi. Several time the first words anyone ever hears are "search engine marketing" Or some sembla Search engine optimization Services will helps you capture targeted traffic for the people who are already looking for the product or service you offer. Complete internet marketing services to build and brand your company online with all the internet marketing tools. A well optimized website plays a pivotal role in any search engine marketing (SEM) strategy. Get you website ranking in Top 10 on Google, Yahoo & MSN, and Guaranteed SEO Delhi Services at an reasonable price. Is to understand the algorithmic structure in the engineering of a website that is in all practical purposes equal to a company's competition's relevancy, and make the client's website more relevant than the competition's in the eyes of the search engines. By optimizing for relevant keywords and phrases, this keeps both the search engine and the optimized website owner happy. The search engine maintains relevancy, and the website receives that all important targeted traffic. The process in which the website undergoes redevelopment to more effectively communicate your keywords to search engines is termed as SEO. SEO, Delhi has all the experience and ability required to help you realize your business objectives. Our Internet marketing services Delhi are tailor-made to meet all your specific online business needs and requirements. Our Internet marketing and SEO team is one of the most competent in India with a proven track record. Some of the SEO services Delhi are providing genuine services these days. If your website needs to be search engine optimized, always take great care in choosing the SEO Delhi Company.
Search engines cannot read graphics so you must include an alt tag in your convention to maintain the search engine from getting puzzled. Your titles and meta-tags should be fashioned to evidently recognize your keywords and keyword phrases. An utterance of prudence, deliberation does not bunch your titles and meta-tags full of your keywords or phrases.
topic : Google Updates And Sandbox Search Engine Optimization is basically a research work to rank high in search engines. It is a research work because the ranking of a site keeps changing according to the various algorithms of
Google Updates And Sandbox
Search Engine Optimization is basically a research work to rank high in search engines. It is a research work because the ranking of a site keeps changing according to the various algorithms of various search engines. There are many Search Engine Optimization Company working in this area. An optimizers needs to keep a constant eye on these algorithms, study them and optimize their sites accordingly. Thus a SEO has a lot to study as there are so much search engines with their own algorithms. The most popular of these search engines are Google, Yahoo, MSN, Alta-Vista, Lycos etc.
Google Algorithms and Updates
Google is considered as king of Search Engines. It has most the most confidential and complex algorithm ever yet. Beyond, Search Engine Ranking Position [SERPs], it gives Page Rank to every site depending upon their back links. Still, it doesn't not allow you to increase your back links by any other means. Google updates their algorithms after sometimes and that algorithm update is considered very important among the optimizers. The recent algorithm update of Google ended up in December 2005 and was known as Jagger Update. It was the first update after Florida, which occur in November, 2003.
Those sites, which uses unethical means to get good SERPs are banned or penalized by Google. One such penalty is Google sandbox. It is still not sure that whether Google Sandbox exits or it is just an assumption. Whatever it may be, this has been assumed that Google Sandbox is an algorithm which Google use to penalize any site. Once a site is in Sandbox, it can be suffer in various ways, like:
The site is removed from Google SERPS, and Googlebot stops crawling or indexing it.
The site gets crawled and but doesn't appear in the SERPs.
The site can get sand-boxed on only one or few keywords, though the site gets regularly crawled and remain on SERPs for other keywords.
Only few pages of the site can get sand-boxed while the other being treated normally by Google.
topic : A GUIDE ON RSS TOOL RSS is an abbreviation that has evolved into the following, depending on their versions: · RDF Site Summary (also known as RSS 0.9; the first version of RSS) · Rich Site Summary (also known as RSS
A GUIDE ON RSS TOOL
RSS is an abbreviation that has evolved into the following, depending on their versions:
· RDF Site Summary (also known as RSS 0.9; the first version of RSS)
· Rich Site Summary (also known as RSS 0.91; a prototype)
· Really Simple Syndication (also known as RSS 2.0)
Today, RSS stands for 'Really Simple Syndication', and it has the following 7 existing formats or versions:
RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files. All of these data is delivered in the form of an XML file (XML stands for eXtensible Markup Language), which has the following common names:
· RSS feed
· RSS stream
· RSS channel
They are typically shown on web pages as an orange rectangle that usually has the letters XML or RSS in it.
RSS feeds can be used to deliver any kind of information. Some of these 'feeds' include:
· Blogs feed - each blog entry is summarized as a feed item. This makes blog posts easier to scan, enabling 'visitors' to zoom in on their items of interest.
· Article feed - this alerts readers whenever there are new articles and web contents available.
· Forum feed - this allows users to receive forum posts and latest discussion topics.
· Schedule feed - this allows users (such as schools, clubs, and other organizations) to broadcast events and announce schedule changes or meeting agendas.
· Discounts or Special feed - this is used to enable users (such as retail and online stores) to 'deliver' latest specials and discounted offers.
· Ego or News Monitoring - this enables users to receive 'filtered' headlines or news that are based on a specific phrase or keyword.
· Industry-specific feed - used by technical professionals in order to market, promote, or communicate with current (and prospective) customers and clients within their specific industries.
RSS feeds enable people to track numerous blogs and news sources at the same time. To produce an RSS feed, all you need is the content or the article that you want to publicize and a validated RSS text file. Once your text file is registered at various aggregators (or 'news readers'), any external site can then capture and display your RSS feed, automatically updating them whenever you update your RSS file.
RSS tools are useful for sites that add or modify their contents on a regular basis. They are especially used for 'web syndication' or activities that involve regular updates and/or publications, such as the following:
· News websites - as used by major news organizations such as Reuters, CNN, and the BBC.
· Bug reports
· Personal weblogs
There are many benefits to using RSS feeds. Aside from being a great supplemental communication method that streamlines the communication needs of various sectors, RSS tools and feeds can also have tremendous benefits in your business, particularly in the field of internet marketing.
RSS tools and feeds provide Internet users with a free (or cheap) and easy advertising or online marketing opportunity for their businesses. Below are some of the RSS features that can help make your internet marketing strategies more effective.
1. Ease in content distribution services. With RSS, your business can be captured and displayed by virtually any external site, giving you an easy way to 'spread out' and advertise them.
2. Ease in regular content updates. With RSS, web contents concerning your business can now be automatically updated on a daily (and even hourly) basis. Internet users will be able to experience 'real time' updates as information in your own file (such as new products and other business-related releases) is changed and modified simultaneously with that of the RSS feeds that people are subscribed to.
3. Custom-made content services. With RSS, visitors can have personalized content services, allowing them total control of the flow and type of information that they receive. Depending on their interests and needs, visitors can subscribe to only those contents that they are looking for (such as real estate or job listings).
4. Increase in (and targeted) traffic. With RSS, traffic will be directed to your site as readers of your content summary (or 1 to 2 lines of your article) who find them interesting are 'forced' to click on a link back to your site.
These are just several of the many things that you can do with RSS. The possibilities are endless, and they are all aimed at providing you with an effective internet marketing strategy for your business.
topic : Mhj You buy a domain name, get your website up and running.So what now? Well you could just sit back and do nothing. Or you could start to market your website and get the word around about your new website and what you offer.So
You buy a domain name, get your website up and running.So what now? Well you could just sit back and do nothing. Or you could start to market your website and get the word around about your new website and what you offer.So were to start and what to do and not to do when you start to market your site.
Link DirectorysWe will start by submitting your website to link directorys.Find as many free link directorys and you can not one or two but hundreds,Submit your website to all of them remember to add your keywords in the title and description of the submission info.Directorys are a great sorce of backlinks and traffic you can start by submitting your website to our very-own Directory this will get you started in your directory submissions.
ArticlesArticles are allso a great way to get your site noticed,Write a detailed article about your site and what you offer place your keywords in the article and a link to your site,Now you can submit your site to some free blogs or paid blogs,Choose blogs with high Pagerank even if you have to pay as the high Pagerank means that the blog owners have a large number of backlink to there site and thus will have good traffic,Make your articke long and dont insert to many links as most Blog owners limit the ammount of links in each submited article.
ForumsForums can bring visitors to your website,Join a few good forums place your link in your profile signiture and post in the forums,do not spam the forums as that will only get you banned. Search Eingines visit forums more than the average website and more frequently so your site will get indexed and gain link with your signiture if you use the forum correctly and follow there rules.
Link ExchangeExchange links with other websites.Relivant Links are the best links this means try to exchange links with websites simaler to yours,Use keywords in you exchange This is called anchor text(Example) if your selling A certain product on your website lets say (remote control cars) In your link exchange use that keyword but remember to change your keyword frequently when you exchange links if you keep using the same anchor text in links google will look at this as spam so change your anchor text after around ten links,then use a different keyword,You can allways go back to the same keyword in your anchor text at a later time as google will not class this as spam.
Irelivent linksSome so called seo experts will tell you not to link to irelivent websites,This is not true A link is a link at the end of the day but relivent links will have more waight in seo than irelivent links and put your site up the ranks faster,However irelivent link will not hurt your site in the slightest,We all know that they will not get you up the ranks faster but they may bring traffic to your website and traffic means sales we wont get anywere without traffic,So dont be put of if the link is not relivent to your website.
Search Engine SubmissionIf you have done all the above then there is no need to submit your new website to the top search engines like google,aol,msn.However there are thousands of other search engines that dont visit these sites on a regular basis.So how do we find these other search engines.this is were we call in some help find a good Search engine submission service website as these sites will have all the other little search engines in there database so they will submit your website for you,When i say little that dosent mean that this will not be in your best intrest as it will,All the smaller search engines will bring you a great number of traffic.To date we have over one million search engines in our datsbase and will submit your website to them all.
Dontdont,Spam your keywords in one go change frequently
dont,Submit your website to search engines to constantly let them find you and use a good service once every six months to submit to all the ones you cant find
Dont Be scared to exchange links with irelivent websites
Follow my tips And enjoy wour website
topic : Top 3 Tips researched to get your website on the Top Tip 1: Search Engine Optimization Search Engine Optimization or SEO is either taken very lightly or taken so consciously that the results are undesirable. Give around
Top 3 Tips researched to get your website on the Top
Tip 1: Search Engine Optimization
Search Engine Optimization or SEO is either taken very lightly or taken so consciously that the results are undesirable. Give around 30% of your time to understand what exactly is your business requirements or on what products/services would you get more business. What exactly are you planning to target and what is your Audience? Conduct a market analysis of it and filter our 10 key phrases that best suit your business. If your website is fresh and /or you have just started with your online business, target light-weight (less-researched) key phrases. Go for targeting more of long-tailed key-phrases rather than single key-words. Give proper Title and Meta, appropriate Alt tags. Check your content in relative to your Meta you have kept and see that your page gets easily downloaded.
Tip 2: Link Building
Once you are done with On-page optimization, put your best of efforts to gain as much inbound links you can. There are multiple ways that you can work on to achieve a golden value for your website. At the outset, submit your website URL to 100+ Search Engines and 500+ Quality online directories that give you quality link-backs. Write good relevant articles and submit them into quality Article sites. You may also submit your Press-notes into quality Press-release directories. Put your Ads into free classified directories. You may also go for link-exchange campaigns but Google has stopped giving much weightage to these links.
Tip 3: Social Media
Make a list of quality social networking sites where in you can go and bookmark your important web-pages into these social sites. You may also create your blogs (relevant to your services), post good content on these and make them more interactive for more visitors to visit them. One such good social marketing is posting comments into good blogs or forums and thereby creating a rich link-base. You are sure to get high traction through social media marketing. It may go as high as getting 2000 hits in just 5 days on one single comment posted with a link to our website. It really makes a lot of difference!
Buyers rely heavily upon search and social media for researching products and services.
It is therefore critical that you not only have relevant and detailed content on your website, but you must be showing up where they are searching for you. To do so you must undertake an integrated and comprehensive search and social media marketing effort.
For more information on these and how to rank your website on the top SERPs or if you want us to get your website rank on the top of SERPs, contact us on 201-777-2366 or email your details at firstname.lastname@example.org.
topic : Search Engine Optimisation, Google Top Ten and Web Traffic While high quality content is an important part of search engine optimisation, SEO, it can and should be used for more. The majority of internet users actually
Search Engine Optimisation, Google Top Ten and Web Traffic
While high quality content is an important part of search engine
optimisation, SEO, it can and should be used for more. The majority of
internet users actually read the information that they find online;
therefore, there is a good chance for you that your website content will
actually be read. You should try and make your website content more easy to
understand and attractive. It is also important to note that high quality
content is likely to attract better advertisements. So make sure that
your website grabs it all.
Well, the design of your website is also important. In fact, it may be
just as important as your content. You want your website to look
professional, attractive, and appealing. You will want to go with plain,
simple, yet professional. If you need assistance with the design of your
website, you may want to think about hiring the services of a
professional web designer.
A lot of people also try setting up multiple websites that connect to
your main site. And believe me this is actually a very effective way to
build up your hit count, but only if your site's content makes for
excellent reading or viewing. Without quality content, your site will soon
stagnate, and all the other connecting sites and blogs with it. If your
site has quality content, then this should be no problem for you.
And let me tell you that the best way to see an increase of visitors to
your site is to make sure you have a large amount of unique and
relevant content on your site. The search engines like the content that
readers will find useful and informative. Make sure and try to provide as
much value and information in your writing as possible and place
everything you write on a different page of your site. Doing this aids your
site's popularity and results in it becoming an online "authority"
website. This can result in a massive jump in search engine rankings for your
site. The best part is that search engine traffic is completely free.
The visitors in your website themselves is a great source of
advertising, because once they visit your website they usually recommend their
friends to visit your website and spreads from there, resulting in higher
targeted traffic. For this to happen, your website should also be
Another effective way to invite targeted traffic to your website is
buying advertising space on websites that discuss topics about your
product. You can be sure that the people visiting your website are interested
and may possibly buy your product. You can do free advertising for
your website as well. And by doing such you can attract a lot of visitors
for your website.
We all know that website promotion is really important so that one can
attract as many visitors as possible.
The aim is to use the web traffic statistics to figure out how well and
how popular your site is working for your visitors. One way to
determine this is to find out how long on average your visitors spend on your
site. If the time spent is relatively brief, it usually indicates an
Finally, if you notice that users have started finding your website by
typing in your company name, all it means is that you have achieved a
significant level of brand recognition, and this is a sure sign of your
topic : Participating In SEO Contests? Then You Have To Think Of A Well Structured Strategy To Win! In normal niches the competition is not as killing as in SEO contests, well... except for the search engine optimization niche off
Participating In SEO Contests? Then You Have To Think Of A Well Structured Strategy To Win!
In normal niches the competition is not as killing as in SEO contests, well... except for the search engine optimization niche off coarse. But to be the best in an SEO contest you don't always have to have a big wallet, or a huge network of authority websites. You can also win with a good strategy, and good SEO tactics.
The number one for the search engine contest keyword phrase is always the one everybody is focused upon. And everything that page does is being duplicated by hundreds of people. And that's not what you want, do you? You want to win by surprise. The best way is off course hitting the first spot a day before the end of the contest. But how can you do that? Well I'll explain it to you.
First of all you need to get yourself indexed, get some low pagerank backlinks from some link directories or something. This is to know your position in the contest, once you rank at a spot for the specific key phrase you kind of know how hard it is going to be, if you rank on the first 3 pages of Google the competition isn't that hard. But if you rank at the tenth page it's going to be a little more difficult.
The next thing is to use your network of websites. You can do that by placing a link from each website to your contest page. But if you have many websites and many pages on those websites, it can trigger a Google penalty, and you don't want that in the contest. What you also can do is creating a page on every website you own and link to that page from all the pages within the website. You will get high valuable links with a lot of weight because the links are on topic.
Another tip from me is try to rank high with a handicap. If you screw up your on page optimization and you can rank high, you can give a final boost to your ranking by doing some on page optimization right before the contest ends.
And off coarse do what I'm doing now: write articles. This is almost the most important thing in SEO, writing articles about the subject. This article is about SEO contests, and it would never been written if i never participated in the pvmultimedia seo contest. Also like you see above, you can put anything in your article, so put your targeted keywords in it for the contest. You can see I'm doing that as well, I wrote down the words pvmultimedia seo contest because those are the contest keywords.
And if you write a lot of articles you have to submit them to ezinarticles.com and other big article directories, they will be all over the web in no-time. All organic backlinks from highly optimized content related web pages from all around the globe, all different ip addresses, all with the one link you prefer, all one way links. This is the way to be the best, not money, no networks just be smart and stay out of sight.
topic : Striking out on your own: Do you really need a sitemap generator? There are so many responsibilities that are associated with starting a website. Each step towards the realization of a website requires a lot of hard work
Striking out on your own: Do you really need a sitemap generator?
There are so many responsibilities that are associated with starting a website. Each step towards the realization of a website requires a lot of hard work and utmost dedication to achieve results and to pay attention to detail. Only by doing this can one ensure that a website is set up successfully and able to meet the goals set for its creation.
Aside from the mental mind frame that a website creator or business owner must possess in order to make an effective website there are also certain tools that are a requirement to ensure the success of a website. One of these important tools is a sitemap.
A sitemap is an instrument that is used in order to make the navigation on a website so much easier. The word “map” truly describes what it does as it serves the same purpose in a website. A sitemap contains the website’s structure, indicating the pages and how each one is interlinked to one another. This is indicated through the form of the various links that point to the major sections as well as subsections of the whole website.
The sitemap that a website uses is not just made for cosmetic purposes. It has a real useful and very essential role to play in making a website more effective. Its most important use is to make it so much easier for visitors to the website to navigate through all of the pages inside it. In effect, a sitemap prevents a visitor from getting lost inside a website – a very frustrating and irritating experience that turns off visitors and effectively makes them refuse to go back to the website again. The sitemap also ensures that they find the information that they are looking for immediately and without too much effort. A visitor who is able to find the information that he is looking for quickly (and painlessly) will be enticed to visit the website again. This return business is ultimately the foundation of a website’s success.
As a way of helping web designers and business owners who have websites make effective sitemaps, sitemap generators have been introduced to make the task easier. With a sitemap generator, making sitemap becomes fool proof and easy.
Is it possible to make a sitemap on your own without the aid of a sitemap generator. Of course, it is possible. Before the creation of the various sitemap generators, web designers make sitemaps on their own. But this process is quite long and tedious, not to mention fraught with errors. Even though it would ultimately be the choice of the website owner, web designer or business owner if they will use a sitemap generator or not, there really is no compelling reason not to use one. With a sitemap generator, making sitemaps are made so much easier and error free. What’s more, with a sitemap generator, every single change in the page line-up or content change is abruptly reflected, something that needs to be done manually every time if one will not use a sitemap generator.
topic : A Precious Texture Offer for You Labor-intensive index obedience SEO Delhi Services company e-Fuzion supposes that no one will have the power to misgiving the information so as to index obedience is single of the mainly
A Precious Texture Offer for You
Labor-intensive index obedience SEO Delhi Services company e-Fuzion supposes that no one will have the power to misgiving the information so as to index obedience is single of the mainly effectual with the significant habits to endorse your web site; it increases the Google Page Rank and etc. besides there are a lot of online organization which given that such SEO Delhiservices and several of them present habitual index obedience. Though, present a web site keen on this or to facilitate index doesn't signify to those list will certainly put forward your web site. While the submitting is done automatically your chances decrease dramatically. That is the motive we happily set up you to blue-collar index obedience overhaul. Ordering it you can consider to your gateway spirit is certainly submitted. SEO Delhi Services company e-Fuzion own or have conformity with at least 800 information banks. As a result web design Delhi company e-Fuzion’s manual list obedience repair spin to survive a successful examine measure up to repeated address list acquiescence. The additional improvement of use the handbook information bank deference above habitual list capitulation is to several net directories might desire near you suggest the website while the automatic website compliance container is careful because of a spam.
topic : Oh No, The SEO Company I Hired Didn't Do A Thing! What Do I Do? As a new age of web marketers filter through the trials & tribulations of success online, it brings us to an important question, who do I believe? If you've
Oh No, The SEO Company I Hired Didn't Do A Thing! What Do I Do?
As a new age of web marketers filter through the trials & tribulations of success online, it brings us to an important question, who do I believe? If you've paid attention as to how to optimize your site for online performance, you'll eventually come across what we call, bad SEO practices.
In the event that you are looking into hiring an SEO company, you are left with many decisions and concerns. I don't blame you for worrying. Many of the so called “SEO” companies are just out to get your money. Please don't take this article as an attack against SEO consultants but take it as a warning to do your due-diligence and investigate each company you contact.
Here is a small check list to ask:
- Could you show me some of your clients placements?
- What did you have to do to get them there?
- Could you give me something to read about your methods?
- Do you guarantee your placements? (oh oh look out)
If the response comes back something like this:
We don't disclose our secrets or, we cloned their information and placed it on our site to get a good ranking right away or, we simply went out to got 1000’s of incoming links for them. Here's the kicker, stay away from this; we guarantee you top placements and/or placements on the 1st page etc.
These are considered tell tale signs that the SEO Company you contacted is just in it for the money and they don't truly care about your business in the future. All these practices in question may sometimes work but are breaking ethical search engine optimization rules.
Here is what an "unethical SEO "would sound like:
(created for the purposes of this illustration).
1) “we don't disclose our secrets” - There are no secrets to disclose
2) “We cloned their information” - We will get better results than you will
3) “We went out and got 1000’s of links” - Good thing they weren't related to anything you do because we would actually have to spend a lot of time targeting your market instead of bringing in false traffic.
4) “We guarantee everything” - There is no such thing on the internet.
Here is what an "ethical SEO" would sound like:
(created for the purposes of this illustration).
What we plan to do is to strategically target your market by optimizing your site internally to target the right key words that your potential buyers are searching for online. Also, we would like to strategically place your website link on other related websites to gain more exposure to your business with the right people in mind.”
We don't care if other people are “cloning”,”hiding their text”,”linking to everyone in the world”, we are here to build the right foundation, to make sure that your tree will grow for years to come.”
Although we cannot guarantee anything in this business, our track record is strong and our clients are truly happy with their results, here are some references.”
There is a big difference in good practices and bad ones. You can spot them right away as soon as they divert your questions elsewhere. Good SEO companies aren't afraid to answer your questions, in fact, we love to talk about search marketing & positioning and we have the proof to back up our statements.
Some would say SEO Companies are like “lawyers”, they will do whatever it takes to win the battle but many of us SEO’s would strongly disagree. Granted, in every working field in the world, there are bad apples out there. Unfortunately concerning web marketing, we see them world wide but our industry is about helping people grow their business. We genuinely care about your success. The more successful you are, the more success we will attract for our own business.
This information can also be used for everyone trying to perform their own SEO plans. Don't believe every practice you hear out there, in fact, try asking the professionals at “www.webproworld.com” one of the internet's most resourceful informational forums to date. Simply ask one of the professionals about the ethical/unethical methods of promoting your business, and you will get the answer you were looking for.
I hope this information helps your journey!
topic : How Google Indexes Content From Your Web Directory In a fluke, I was able to notice something about the way Google indexes content from web directories. Excluding your template, the most important line of code is the first
How Google Indexes Content From Your Web Directory
In a fluke, I was able to notice something about the way Google indexes content from web directories. Excluding your template, the most important line of code is the first title you add to your main body.
Search through Google and see for yourself!
Try searching for "something" in "yourcity","province/state" and look for a web business directory that you recognize. Once you find a directory, take a good look at the description of that particular listing (not the title). It may be a good idea to write it down. Once complete, click on the "cache" of that page within Google to highlight the content and view the web directory page.
9 out of 10 times the description of your website listing within Google is partly taken from the first line of code you have within your main body of content (excluding your header, footer, & sidebar). You will notice that this only applies for a web directory. Any personal or business related website gets indexed differently. If you take a look at the Google directory, we find the same thing: Take a look here: www.google.com/dirhp?hl=en
Browse to any sub-category and look at the first line of text. You will find that the title within the main body of content before anything else, is within an H1 tag.
H1 tags & H2 tags are nothing new to the development community but, there may still be many directories online that can increase their search engine rankings by changing a few things.
Here's an example we see very often online; (I am also guilty of this)
You have just developed an impressive web directory and you are very proud of your creation. In the process of organizing your massive directory you were faced with a problem on how to allow people to browse your website and how to let search engines browse through your categories with ease. So with that in mind, you create the "alphabetical solution".
THE ALPHABETICAL SOLUTION IS THIS:
Search Categories By Alphabetical Order:
The problem with this alphabetical solution (I am also guilty as charged) is that we tend to add this development solution to the top of our page so that our visitors and possibly search engines can find these extra categories easily.
topic : Keyword Density and Search Engine Optimization Denver search engine optimization Search engine optimization Denver Keyword Density and Search Engine Optimization If you looked into Denver search engine optimization (SEO)
Keyword Density and Search Engine Optimization
Denver search engine optimization
Search engine optimization Denver
Keyword Density and Search Engine Optimization
If you looked into Denver search engine optimization (SEO) in the last couple of years, you probably got a bunch of information about keywords. You learned a lot of ways, some of them a bit tricky, for maximizing the keywords on your website so as to improve your ranking on the search engine results pages. Keywords have been around for a while now as little tools for making the content of your page look attractive to the software, called spiders or web crawlers, that major search engines use to find relevant sites to match user’s search terms.
Ways to Use Keywords
There are several ways that sites use keywords to get a boost in the rankings, and not all of them are legitimate anymore. Here are the basics:
•Content - You cram as many keywords into your content on each page as possible. This usually meant up to fifteen or twenty keywords per page, and that is a lot of keywords. When a user read the page, they were inundated with words that matched what they were looking for. Unfortunately, the content itself was seldom as useful as it could be since it was more focused on keyword density than on helpful information.
•META tags and alt tags - These are the keyword placement opportunities found in the HTML code of each page on your site. The search engine spiders would crawl through this code and look for matching terms. So even if you didn’t talk about a particular topic on one page, your META tags could claim you did and draw visitors. Alt tags are the same thing but for images.
•Page titles and descriptions - If you could get the right combination of keywords in your page titles and the brief descriptions embedded in your source code, you could get the attention of search engine spiders. So Denver search engine optimization teams were suggesting some pretty keyword dense titles and descriptions that were not necessarily accurate or useful to the visitor.
Today, these are still valid placements for keywords. You can use them in your content, place them in your page titles and descriptions, and embed them in your HTML code in the form of META tags and alt tags. The difference in the most recent search engine software changes and the spiders of old is the type of keyword use they are looking for. More is not always better today. In fact, a bunch of keywords crammed onto a page of useless content will not boost your ranking, rather it might lower it.
Instead, search engine spiders are looking for keywords that occur naturally in the text of a website. For search engine optimization, Denver businesses are going back to the natural way of presenting information on the web. Articles with useful information, META tags and alt tags that accurately describe what’s on the page, and titles and descriptions that direct a user easily to the information they need. These are the SEO methods that work now with major search engines like Google.
So when you’re thinking about SEO, natural is the keyword of the moment
topic : Part VI - Getting Your Site Indexed in Alexa Although Alexa's search results are driven by Google, this is a definite must in your search engine marketing plan. The reason is that Alexa will provide statistics about your
Part VI - Getting Your Site Indexed in Alexa
Although Alexa's search results are driven by Google, this is a definite must in your search engine marketing plan.
The reason is that Alexa will provide statistics about your website that no other search engine or web directory will provide.
These statistics include:
*Your site ranking on the internet
*What sites are linking to yours
*Detailed traffic statistics
These are just a few examples.
You can also use Alexa to search for your keywords. This will tell you who your competition is for the keywords you have selected. You can more carefully study your competition, find out who is linking to your competition, and use what you learn to raise your rankings in the search engines, as well as find better keywords for your website.
Alexa also has its own crawler, and eventhough you may show up in the search results powered by Google, you still want to have Alexa crawl your site.
Alexa, like Google, may discover your site on its own. However, it's been my experience that Alexa only updates my site when I visit Alexa and make updates. This includes the thumbnails.
The first step that you should take before submitting to Alexa is to type in the domain name of your site to see if you are listed.
If you are listed, study the thumbnail for your site and see if needs to be updated. You should also check your site description, as well as contact information, and if it needs to be updated, update it.
Alexa will require that you verify your website in one of two ways. The first is to enter your email address, and Alexa will send you a confirmation email. The other way is that you can verified is to create an info.txt file and upload it to the root directory of your website. You can then click the verification link and Alexa will verify your site.
If your site isn't listed for some reason, you will need to submit. Alexa gives detailed instructions, as well as information on creating a robots.txt file.
You can get more information, as well as submit your site to be crawled, at this link: pages.alexa.com/help/webmasters/index.html.
If you want to find out who your competition is, and get a competitive edge, then Alexa is an indispensible tool to help you. Use the detailed information you'll find on this site, and you can easily raise your rankings in the search engines and get more traffic.
topic : Cheap web hosting Guide Check out all features, plans, data transfer, mysql account, and emails. Figure out your attention in starting a website. If you are planning on selling things or posting up things for fun
Cheap web hosting Guide
Check out all features, plans, data transfer, mysql account, and emails. Figure out your attention in starting a website. If you are planning on selling things or posting up things for fun
topic : Optimizing Flash Files For The Search Engines What is a Flash Movie? A flash movie, or shock wave file (SWF), is the file format published when a Flash movie is exported. A SWF file can also be exported by several other
Optimizing Flash Files For The Search Engines
What is a Flash Movie?
A flash movie, or shock wave file (SWF), is the file format published when a Flash movie is exported. A SWF file can also be exported by several other Macromedia or Adobe Products. The SWF is usually an animation, dynamic menu, or highly interactive web-based application embedded into an HTML page. Flash files, when exported correctly for the best web-based optimization, are compressed, thus making their file size lightweight. The SWF format is ideal for presenting vector-based, interactive and animated graphics with sound and video for the web. Vector images are ideal because they will not “pixilize” if stretched or compressed. Flash files can also contain text which can be animated, static or dynamically populated from external sources, such an XML file or a database. Text embedded in a Flash file, for many years, could not be read by search engines. However, recent updates by Macromedia are making this a possibility.
Problems with Flash and Search Engines
Historically, it has been difficult to get Flash content indexed and ranked by search engines. In the past, search engines, such as Yahoo and Google, did not spider Flash content as they could not read the compressed file and much of the text inside the SWF appeared as graphics to the search engines.
The main page of a web site, if Flash-based, rarely ranked well, unless off-page factors such as link popularity or link reputation were sufficient enough to carry the page. Flash files that were indexed by Google, Lycos and other search engines, which did not have any text or key words associated with them in the search engine results pages (SERP).
Techniques Used in the Past to Make Flash Visible to Search Engines
Traditional Search Engine Optimization (SEO) techniques would help your site get indexed, but not rank for search terms. Every web site needs at least one HTML page to load into a browser. For a web site developed completely in Flash, developers would embed their flash files into an HTML document and then create the meta tags in the head section of the HTML file. They would also add descriptive HTML text for the search engines in the body section of the HTML page, then use CSS positioning and percentages to load the Flash move in a pixel-perfect location over the top of text. This particular technique should not be used any longer, as search engines will view this technique as an attempt to add hidden text, and hidden text will incur a penalty from the engines.
Another technique which could help your Flash ranking is to not compress your SWF files. One of the reasons search engines could not read flash files in the past is that the files are compressed. If the SWF is uncompressed, search engines can read the static text. This technique can be accomplished easily. Upon exporting a Flash file, you can set the compression to "not" if you want your text inside the Flash movie to be readable by the search spiders. However, this is not a good practice, as not compressing your SWF will increase the file size, consequently negating a major benefit to Flash file – a lightweight file.
What Macromedia has Done to Make Flash More Visible to Search Engines
In the past, Google did index Flash files. Anyone can test this fact out by searching in Google using the “filetype” operator to restrict your search. For example, try the following search: "Casino Games filetype:SWF”. The SERP will include over 200 Flash files, which are indicated by the “Flash” text to the left of the listing.
Some search engines are now using the Macromedia Flash Search Engine SDK (Software Development Kit). For example, Google, AllTheWeb, Lycos, and other sites can readily display links to Flash content. Flash Search SDK is and open source tool that allows search engines to modify it to suit their needs. With this level of customization, it is likely that the major search engines will modify SDK, making it difficult for website owners to know exactly what information will be pulled out of the SWF file or how it will impact actual rankings.
The Macromedia Flash Search Engine SDK can be found at
www.macromedia.com/software/flash/download/search_engine. According to the Macromedia/Adobe web site, The SDK includes an application named 'swf2HTML'. Swf2HTML extracts text and links from a Macromedia Flash SWF file, and returns the data to an HTML document. Swf2HTML is provided as a compiled application and as a static library for linked library implementation. SDK can interoperate any links that are in the action script so long as adhere to the following criteria:
• The link is contained within single quotes (' ') or double quotes (" "), and
• The link prefix is HTTP, and
• The link suffix is HTM, HTML, CFM, SWF, JPG, JPEG, MP3, or WAV
By default SDK extracts the following text from your flash file:
• Text on stage in the current movie (dynamic text, static text, or input text that has an initial value assigned)
• Text on stage in a movie that is called with movieClip.attachMovie()
Google can see certain text in Flash files now, but how and where certain text gets extracted depends on what you do with that text in the Flash presentation. For example, text that is static or is used in a motion tween can be read as a single instance with SDK. However, some animation involves converting text into a symbol and then using multiple copies of that symbol to achieve a desired effect. This will create duplicate instances of your text to the SDK output, which may be viewed as duplicate content and not given much importance by Google.
Using the SDK tool, any developer can get the text output from the SWF and see how search engines view the extractable text of any SWF. On a Windows operating system, you can go to the DOS prompt and execute the swf2HTML application very easily. The following is an example from the DOS prompt: C:sdkswf2HTML -o test.HTML C:sdkcrt_webfilestest.swf
Search Engine Optimization (SEO) Techniques Used Historically for Flash
Each Flash file does not need to be uploaded independently and called as a SWF file; rather a Flash file can be embedded in a standard HTML document. One of the best techniques is to create a modular web site, where there are several Flash files which make up the web page combined with standard HTML elements. A hybrid site such as this, works especially well, if your navigation uses traditional HTML links. You can use cascading style sheets to give the appearance of flash text links. This type of hybrid site will always rank better than an all Flash site – all other factors being equal. It's also important to have your HTML page title correct, regardless of anything else. Several search engines look at meta titles first. In addition to the page title, you can add meta tags to the head of the file. Outside of the actual HTML page, off page factors are important. There has been much written in recent articles that reciprocal links are not as important any longer, but certainly, one-way links pointing to your site from highly relevant and high ranking pages will increase your page rank. In addition links from prominent directories, such as Yahoo and Business.com, placed in the most relevant categories will help. One-way inbound links from relevant sites is still the best way to increase your ranking with or without Flash.
There are programming techniques which work while in the Flash authoring environment. While you are in the Flash authoring environment, with your FLA open...click F12. It will generate the HTML page for you. Look at the code of the page; it creates a place for you to put the text and URL's used in the Flash.
New SEO Techniques for Flash
Today there are many techniques which can overcome the limitations of the past, where Flash files are concerned. With the inception of the new Macromedia Flash 8, there are techniques which can be implemented to greatly increase the ability of search engines to index Flash files and even rank for key words.
In the past, SWF files could not have titles. This is one important reason why Flash files didn't rank well. This title limitation has now changed. Flash 8 does allow you to input meta data. Flash 8 defines two fields with meta data for all Flash files. These two fields are Title and Description. You can access the meta data fields under Document Properties. To add meta data, fill in the text fields and the search engines will know what info to display about your Flash file.
SDK is fairly intelligent in terms of recognizing text and links that are embedded in the file. If text is static or dynamically driven by an XML or text file, it can be read. If your content is dynamically driven it must be done so using the latest version of ActionScript 2.0. The SDK does parse ActionScript 2 byte code looking for links. It could conceivably find the link to the XML file that way and hand it back to a search engine.
As referenced earlier, certain text can be modified into a symbol rather than strait text. For example, a button might have the text output two or three times. Alternatively, tweened text has motion associated with the action. Tweens result in a single occurrence in the output from the extraction process. You should also notice that the link text in the Google results page is identical to the first couple of lines of text at the very top of the text extracted by swf2HTML. Armed with the knowledge of how SDK parses your content, you can manipulate text in your Flash Movies more carefully and make your content key word dense, easily indexable, search engine friendly and, with a little more skill, even optimized.
What is the gist of all this? Flash is still not the best solution for a pure SEO-based project, but their have been giant leaps forward by both the search engines and Macromedia in allowing your flash files to be indexed and even rank for the key word phrases you covet.
topic : What is SEO and why is it so important? SEO is an acronym for Search Engine Optimizing and refers to a set of good practices that teach you how to improve your website so that it would be easily tracked, indexed and ranked
What is SEO and why is it so important?
SEO is an acronym for Search Engine Optimizing and refers to a set of good practices that teach you how to improve your website so that it would be easily tracked, indexed and ranked by search engines. Getting your site indexed by Google and other major search engines will help you attract visitors and increase traffic.
It is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Basic SEO Tips:
1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags.
2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.
3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.
4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.
5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag.
6. Do not link to link-farms or other search engine unfriendly neighborhoods. A good rule of thumb is if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.
7. Do not use doorway pages. Doorway pages are designed for robots only, not humans.
8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.
9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.
10. Submit to the search engines yourself. Do not use submission service or submission software. Doing so could get your site penalized or even banned.
So in this way Search Engine Optimization, is important, and helps to bring more visitors and Link Exchanging, is important because it can drive more visitors then search engines, once established. Directories ad valuable content for your customers/visitors, and this it improves your SEO.
Visit us: www.halfvalue.com/top-articles/seo-resources.html
topic : Make Your Web Well Known Through SEO SEO Delhi Companies is always happy to help establish the most successful and economical search engine optimization campaign to fit your SEO Delhi Company budget and to achieve your long
Make Your Web Well Known Through SEO
SEO Delhi Companies is always happy to help establish the most successful and economical search engine optimization campaign to fit your SEO Delhi Company budget and to achieve your long term online goals.
The importance of optimization is that the search engine will ensure that you will get traffic on your web site. For a business to survive even a small period of time on the Internet, it needs a lot of web traffic. A web site with a lot of visitors will have a flourishing business. Web sites and their marketers work hard to ensure a consistent flow of traffic and become a favorite of a search engine. All the hard work will benefit your web site and result in your site being on the first page of a search engine result. The competitiveness of the online market has increased the importance of Search Engine Optimization. There are multiple help aids that can search engine optimize your web site's content. Your web site will benefit from the increased marketing done by the optimization. When a search is carried out that is related to your web site, Search engine optimization will make your web site unique and will stand out from the competition, causing your web site to eventually reach the first page of the search engine results for your topic. The amount of web hits you get basically controls the amount of profit you make from your web site. With SEO Delhi Company you did more hits and get the higher returns. Becoming a search engine favorite should be the common goal of all web site businesses in order to ensure that you have a large and consistent amount of traffic to your site.
In order to get the most benefit from your web site a search engine optimization will help your web site and business flourish. It will improve the amount of hits and keep customers coming. People will find your web site in the first page of the search engines' results and will get you more traffic because of it.
topic : Perfect SEO Keyword Density On-Site-Optimization is an important and major factor in SEO game. Many of web-site administrators start to focus all their effort in Off-Site-Optimization and this is totally wrong, because web-site
Perfect SEO Keyword Density
On-Site-Optimization is an important and major factor in SEO game. Many of web-site administrators start to focus all their effort in Off-Site-Optimization and this is totally wrong, because web-site administrators must make balance between Off-Site-Optimization and On-Site-Optimization. On-Site-Optimization refers to the factors that you can control in your site like:- keyword density, text , and links. One of most critical element in On-Site-Optimization is keyword density, and if you can master it you can get a higher rank position for your site.
Keyword density is the ratio of the number of occurrences of a particular keyword or phrase to the total number of words in a page. The total number of words does not include only the words in your title, description, or even in the body. But it also includes Title, Meta Description, Meta Keywords, Visible Text, Alt Tags, Comment Tags, Domain Name, Image tags, Linked Text, Option Tags, and Reference Tags.
Keyword density is not constant for all Search engines. Simply every search engine algorithm differs, and for that you must choose an average keyword density that make your site rank in the top ten position in all search engines. If we make a research we will find that the best keyword density for Google is about 10%, Yahoo is about 20% and Msn is about 15%. Then you must make your site keyword density about 15% in order to get huge traffic to your site from those major search engines. It's up to you, you may choose to optimize your site for just one of search engines, or to target all the major search engines.
In conclusion, you must balance between Off-Site-Optimization and On-Site-Optimization. Also you should give some attention to keyword density in order to make successful site, and you can decide whatever you want to target all the search engine or a particular search engine.
For more information about SEO strategies, tips and tricks , please visit:-
topic : Search Engine Ranking Everyone knows that top ranked sites get a lot of traffic, BUT is that because they are “top ranked” or is it because they get a lot of traffic that makes them top ranked? Which comes first the Chicken
Search Engine Ranking
Everyone knows that top ranked sites get a lot of traffic, BUT is that because they are “top ranked” or is it because they get a lot of traffic that makes them top ranked?
Which comes first the Chicken or the Egg?
The eternal question, here’s a way to answer it, in relation to Search Engines anyway
First, the major Search engines like Google, Yahoo, and MSN, all have different formulas for calculating how they rank a site and these formulas are always changing so it’s impossible to know exactly how to optimize a site for top ranking all the time.
One thing is fairly certain though and it doesn’t matter if this changes or not because the means of achieving a top rank will on its own, provide more traffic than we would get from a top ranking position anyway! I’m talking about INCOMING LINKS.
I’ve seen Log reports from a site ranked consistently in the top 5 positions on all major search engines, which show that less then 20% of all traffic is coming from the search engines, and the rest is coming from incoming and reciprocal links.
To learn more about incoming and reciprocal links go here
Incoming links are links from other sites and pages that send people to our site.
Reciprocal links; are links from our site to someone else’s and a link from them back to our site.
Having a large numbers of reciprocal and incoming links is good because while giving us more traffic it also makes us rank highly in search engines. As explained above it doesn’t matter if we don’t rank so well in the search engines, because we have more traffic from the incoming and reciprocal links anyway. So more traffic better rank, better rank more traffic, it’s perpetual motion!
If you would like to see how Alexa determines ranking here’s a quote from their site.
“The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach).”
(Taken from: pages.alexa.com/prod_serv/traffic_learn_more.html )
topic : Search Engine Marketing – The Full Package After conducting extensive research I have come to the conclusion that there is a great deal of misunderstanding surrounding the subject of Search Engine Marketing. The greatest
Search Engine Marketing – The Full Package
After conducting extensive research I have come to the conclusion that there is a great deal of misunderstanding surrounding the subject of Search Engine Marketing. The greatest misunderstanding is in confusing the terms Search Engine Marketing (SEM) and Search Engine Optimisation (SEO).
One would think that those individuals claiming to be SEO experts should be knowledgeable about the subject and recognize the clear distinction. Apparently this is not the case; the internet is full of misguided information, from so called experts. Proving, I suppose that the industry is liberally spattered with cowboys.
To start, let us first define the term “Search Engine Optimisation” (henceforth referred to as SEO).
SEO is the process of manipulating the structure and content of a website in such a way that it will perform better in the search engine’s organic listings. The techniques involved can be sub-structured into several areas of activity, as detailed below.
1) Page readiness – Search engines expect to crawl clean HTML code. Every page of a website should be validated to eliminate errors and sloppy coding.
2) Site readiness – Search engine web bots follow the links on your web pages and thereby find new pages to index. If a web bot meets a broken link it cannot continue spidering your site. Make sure you have no broken links. Also, provide a site map. A tool for creating site maps is available at my website, pro-seo.co.uk.
3) Keyword selection – It is vitally important to select the right keywords for which a particular page is to be optimized. The most obvious keywords are not always the best choice, and are often mega-competitive. Choose wisely.
4) Site structure – Your website should be structured in such a way that each page can be optimized for a maximum of two keywords. Do not try to optimize for a lot of keywords on one page. Remember, you have to write for your users. Writing copy is a balancing act that keeps both users and search engines happy, and is better achieved on a well structured site.
5) Copy writing – the visible text on your web pages should be structured to include the two most important keywords for that page’s content. Get the keywords into headers. Work the keywords into paragraph text, having your keywords appear near the beginning, near the middle, and near the end. Make some keywords bold, some italic and some underlined.
6) HTML tags – The most important of these is the Title tag. Get both keywords for that page into the Title tag, without repetition. For example, if your main key phrase is “diet plans”, and your second phrase is “diet supplements”, the Title tag should read “diet plans and supplements”. Do not repeat the word diet, to search engines it may look like spamming. If your main concern is to improve your Google ranking, you may have overlooked the Meta keywords and Meta description tags, don’t, there are more search engines than Google and they can all bring traffic. Also, get the keywords into H1 tags, H2 tags, alt attributes, and very important, your link text.
And after doing all that for every page in your website you may be asking: so where does SEM come in?
SEM includes SEO plus all the other things you can do to boost your visibility in the search engines and increase targeted visitors to your website. A condensed list may be as follows:
1) SEO (see above).
2) A link building strategy
3) Pay per click (PPC) campaigns.
4) Banner exchanges.
5) Press releases.
6) And any other activity that will get your website noticed.
SEM then, is the full package. Whereas SEO techniques are a vital, but not the only, component of that package.
topic : Creating Useful SEO Content In this day and age, more and more operators of Internet based business enterprises are understanding the value of well crafted SEO content for their website venues. In this regard, there are
Creating Useful SEO Content
In this day and age, more and more operators of Internet based business enterprises are understanding the value of well crafted SEO content for their website venues. In this regard, there are some important pointers and tips that you need to keep in mind when it comes to the creation of useful and viable SEO content for your Internet based business website. By following this tips and suggestions, you will be in a far better position to enjoy an increase in traffic to your business website and, thus, an increase in revenue and profit from your Internet based business.
First of all, you need to understand and fully appreciate which set of keywords or keyword phrases are most applicable to your particular business enterprise. A great deal of traffic ends up at a particular business enterprise as a result of people clicking on a link to that website after undertaking a search through a search engine. As a result, understanding which keywords will be utilized as part of a particular search engine search will be imperative to accelerating the volume of traffic to your Internet website in the long run.
Second, you need to understand how search engines work. In this regard, you might want to draw on the experience and assistance of a SEO professional. These people -- if they are well trained an reputable -- understand the proverbial tricks of the trade when it comes to keywords, SEO and how search engines work and operate.
By appreciating the value of certain keywords and keyword phrases, together with a basic understanding of the operation of a search engine (or through retaining a professional that can assist you in this regard) you can develop content for your website that will capitalize on important keywords and keyword phrases as well as take advantage of the manner in which search engines operate. In the end, by bringing these concepts together, you will be able to increase your search results rankings at various search engines operating on the Net. By increasing your ranking in search engine search results, you will increase the number of people who visit your website as a result of running an Internet search. In the end, your customer base and profits associated with your business enterprise on the Net will be increased significantly. You will enjoy greater profits in both the near and long term future through your viable business enterprise.
topic : Scope of SEO in India SEO which is commonly known as Search Engine Optimization is meant to increase the visibility of the website. For a commercial website it means a lot. If your website is not getting traffic, means that
Scope of SEO in India
SEO which is commonly known as Search Engine Optimization is meant to increase the visibility of the website. For a commercial website it means a lot. If your website is not getting traffic, means that website is not getting visitors and it directly means that website is not able to sale any thing. Just because a website is not getting visitor it won’t be able to fulfill the desire of its owner.
Hence, a website is always requiring visitors and for that we will have to do the search engine optimization of that website, so that visitors can come to the website and we can convert them into customers.
When I first started doing search engine optimization in year 2004, the term SEO was not well known to me. I was not at all aware from it. Like me, there were so many people around me who even don’t know what is the word SEO means. Even today some people asks me is it Senior Executive Officer, as if CEO means Chief Executive Officer.
Hence we can say that SEO is not a well known term in India even today, but yes after three years I can see a huge difference. Most of the people who are using internet for any means are a bit aware from it. A few years ago, there were so many people who are not even aware from websites. Then comes the world of net banking, HDFC Bank, ICICI Bank etc. played a huge role in increasing the role of internet in common people. Also social network sites like Orkut played an important role in increasing the usability of internet in India.
Now an era has arrived when people are looking for there own websites, and they are also aware from the fact that it should have good visibility too. Hence, demand of website design and development and SEO is increasing day by day. As the number of websites will increase demand for SEO will also increase. Hence, I can see a good prospect of search engine optimization in India in near future.
Also from the market point of view, work of SEO is quite costly in western countries, and it is quite cheaper in India. Hence, people are use to outsource there work to India. They use to take work from there and then outsource it to India so that they can get the work done in a cheaper rate, and they can get good cost for it. Hence, scope of SEO in India in near future is quite good.
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topic : Using SEO Delhi for Website High Ranking SEO print inscription is the construction of keyword critique meant for search engine optimization. It’s like having a permanent all day advert for your dealing where you can choose
Using SEO Delhi for Website High Ranking
SEO print inscription is the construction of keyword critique meant for search engine optimization. It’s like having a permanent all day advert for your dealing where you can choose whether or not more people see it by gunning for top ranking. You require to smack a equilibrium when burden to this. The most important intention of the object is to improve your search engine standing, but the article has to be decipherable as glowing. After doing SEO fake inscription, you require identifying your theme substance. People with search engines are looking for in sequence. It would be in touch with your designer and they endow with the long term compensation of SEO Delhi company e-Fuzion crossing point for the web site. After the whole thing else include but not the slightest final but not slightest, makes sure that all your internal pages are interlinked. This is to allow search engine spiders to hesitate on deeper pages surrounded by your site on behalf of indexing. The indexes of SEO Delhi Company e-Fuzion search engines are mainly from the web sites of the employers. It forever uses ALT tags to endow with a keyword-rich explanation for every representation on your position. You may desire to try use a less commonly searched but more embattled keyword or phrase to draw higher excellence travel to your website. One major drawback of SEO copywriting is overusing keywords. Circumstances of key terminology or key phases at establish and the end of the deed as the beginning and end of a page are prearranged more heaviness by search engines while searching. A superior rule of thumb is to utilize your keyword concerning one time every one hundred words. Key word solidity submits to how numerous times the keyword appears in a web page. Which compose sure you work them into the transcript in an ordinary approach. Some of the latest search engines provide index about the primary long-established web boards. You be able to use it to discover genuine associates in favor of you, who are in the similar position like you. Your article ought to not surround enchantment or syntax errors. . Remember, the purpose of SEO copywriting is to attract visitors to your website who will hopefully turn into customers for your business. This process is astonishing, but it can't assist you to construct an enormous PR8 or PR9 website to link reverse to your website with dreadfully little PR. There as further to writing SEO commentary than by means of keywords. . Work your keywords into the editorial in an approach that is expected, and do not overeat them. . Keep in mind, your target audience is the person who reads, not the search engine. Using SEO Delhi you can make your website position higher in search engines, which resources much more traffic and, of course, greatly more money.
topic : Confused About Google's Index, Link Dampening, & No. of Links? I recently received another 'please help' email from a gentleman named Ian who runs an adventure company in Tanzania (http://www.betheladventure.co.uk ). Ian
Confused About Google's Index, Link Dampening, & No. of Links?
I recently received another 'please help' email from a gentleman named Ian who runs an adventure company in Tanzania (http://www.betheladventure.co.uk ). Ian was concerned about the effect of a variety of issues including indexing and link dampening, and was desperate for help. Unfortunately, he had read some fairly misleading articles in the past, so he had a somewhat mixed up understanding of the factors at play. Because I suspect he's not alone in his concern and confusion, I decided to publish the details of our discussion.
Ian's email consisted of several questions. I've listed each separately below, followed by my response.
Q: When I search for the number of backlinks to my site using "link:www.betheladventure.co.uk", I see only 23 results. It appears that only 23 of our backlinks have survived Google's dampening link filter. Is there a time delay before they are credited to a site? "
A: Firstly, I think you may have the dampening link filter a little confused. According to the dampening link filter theory, your links are found and recognized by Google, you just don't get the full benefit from them until a given period of time has elapsed. The dampening link filter (if it exists) doesn't stop links from appearing in Google's results when you search for them. (The only reason your backlinks might not appear in a Google search is if Google hasn't yet indexed the pages containing the links.) Also, don't worry too much about things like the dampening link filter. For a start, it's far from established / accepted fact. Many well regarded SEO experts don't believe in it at all. Furthermore, even if it does exist, it only affects those businesses with the budget to generate the huge numbers (hundreds or thousands probably) of links reputedly required to trigger it. If your number of backlinks suddenly increases by 20, that's no problem.
And secondly, don't believe everything Google tells you. By searching for "link:www.betheladventure.co.uk", you generally only see a small percentage of actual links to your site. The best way to search for links is to search for just the URL "www.bethaladventure.co.uk" , then on the page that displays next, select "Find web pages that contain the term "www.bethaladventure.co.uk" ". When you do it this way, you'll see all the pages that contain your URL. In most cases, the URL will be an active link (or at least it should be, and you should ask them to make it so). When you do this search, you'll see that your site has about 169 links, not 23.
Q: Another question is about indexed pages (using site:www.betheladventure.co.uk). I understand this is a record of pages that have been changed. I had 32, it went down to 28 and now this morning it is down to 26. Do they only keep the pages for a month or is there more to the indexed pages than I realized?
A: The number of indexed pages is simply the number of pages on your website that Google 'knows about'. Theoretically, the only time the age of a page comes into play is when the page is too young*, i.e. Google spiders haven't visited it yet, or Google hasn't updated its index. As to why the reported number of indexed pages is reducing, I suspect it's just a temporary shift. The number of results in Google's searches varies pretty much constantly.
*Actually, technically speaking, it has been suggested that Google is not capable of indexing all 11.5 billion pages currently believed to be online (and the 10 million more that are added every day), and that as it indexes new pages, old pages are pushed out of the index. (This is a very rough description of the theory - if it's happening at all, it's likely to be far more complicated than this.) If this is happening, it may explain why the reported number of indexed pages is reducing. Although I think it's a long shot, a good way to deal with it is to maintain high quality content, to keep increasing it, to keep generating backlinks, and to generate a Google sitemap. To find out more about sitemaps, go to www.google.com/webmasters/sitemaps/login . To download a free - and very useful - tool for generating a sitemap, go to johannesmueller.com/gs/ .
I know there's a lot of confusion surrounding these issues, so I hope you've found this exchange helpful.
topic : The Top 10 Tools For Monitoring The Success Of Your Website 1 Google Analytics Google Analytics has become the preferred option among frëe statistics programs. Like any other stats program, Google Analytics provides data
The Top 10 Tools For Monitoring The Success Of Your Website
1 Google Analytics
Google Analytics has become the preferred option among frëe statistics programs. Like any other stats program, Google Analytics provides data on the number of visitors, and page views, referral sources, entry and exit pages, and more. Unlike most other programs, Google Analytics includes the ability to track and monitor pay-per-clíck (PPC) campaigns. Other useful information includes the geographic location of your visitors, their internet connection speed, and their screen resolutions. You can sign up for Google Analytics at:
2 Google Webmaster Tools
Want to know how the largest search engine in the world sees your website? Google's Webmaster Tools will give you loads of information such as the pages that are indexed, errors found by the Googlebot (dead links), your search engine rankings for specific search phrases, your anchor text on inbound links, internal and external link data, and robots.txt and sitemap data.
By knowing how Google sees your site you will find some basic items that you'll need to change in order to reach your maximum potential in search engine traffíc. You can sign up for Google Webmaster Tools at:
3 SEOmoz's Page Strength Tool
SEOmoz is one of the leading search engine optimization (SEO) firms and their website provides a wealth of information through their blog, articles and tools. Their Page Strength Tool shows you the "relative importance and visibility" and the "potential strength and ability of a page to rank in the search engines." SEOmoz provides a quick way to get a basic look at the strength of your page. The Page Strength Tool can be used at:
4 Sitening.com's SEO Analyzer
Sitening is another leading SEO firm with several valuable tools on their website. The SEO Analyzer differs from SEOmoz's Page Strength Tool in that it checks the internal structure of your site to determine how well it is constructed (in terms of search engine optimization). The structure of a website is the framework for a good SEO campaign, and Sitening.com's SEO Analyzer will help you to build the right framework. Sitening.com's SEO Analyzer can be found at:
5 Mike's Marketing Tools
MikesMarketingTools.com has two tools that every webmaster should use regularly. The Search Engine Rankings Tool will show you where your site ranks in several of the top search engines for a specific word or phrase. You can save time by using this tool instead of visiting each search engine and clicking through the search engine results pages to find your website.
The Link Popularity Tool will quickly show you how many inbound links each search engine recognizes for your site. Inbound links are a major factor in search engine rankings and each search engine recognizes a different number of links. From this tool you can also clíck through to see the specific pages that are linking to you. To use these tools visit:
6 Summit Media's Spider Simulator
The spider simulator shows you "how a search engine reacts to your pages and what can be done to boost your usability." Search engine spiders see web pages much differently than human visitors do. A page may look attractive and well-designed to a human visitor, but a search engine spider may not be able to find what it is looking for. This page is a great tool to assure you that your site is built for maximum search engine results. The spider simulator can be used at:
7 SelfSEO Page Speed Checker
Your average website visitor will have a very short attention span. To have the best chance of making a positive first impression on new visitors your page must load quickly enough that they do not leave right away. SelfSEO has a Page Speed Tool that shows you how long your page takes to load. The tool allows you to enter multiple pages to chëck at one time. It is a good idea to compare the load time of your page against pages from several other websites. Try entering your homepage and the homepage of several of your competitors. If your page loads considerably slower than the others, try to make the file smaller by reducing the number and size of images or by cleaning up the coding. The Page Speed Tool can be used at:
8 Dead Links Checker
Having dead links on your website can frustrate visitors and damage your search engine rankings. However, checking all the links on your site manually is not realistic. Fortunately there are a number of tools online that will automate the process. The W3 Link Checker will crawl through your pages and report which links are broken. To use this tool visit:
GoogleRankings.com will show you which words and phrases appear most frequently on your website throughout the text of the page, title, headings and meta tags. This is a useful tool to be certain that your pages are optimized for the words and phrases that you are targeting.
If you publish a blog, FeedBurner's service is a must have. Feedburner will provide you with statistics regarding your blog's feed and you can give your readers the option to subscribe by email instead of RSS. There are a number of other features that you can read about at FeedBurner. With FeedBurner you can always see how many subscribers you have and how many of them are clicking through from your feed to your site.
topic : 8 Great Tips: Selecting A Professional Search Engine Optimization (seo) Service Search engine optimization is increasingly being accepted as a powerful and critical component of the marketing plan. With the costs involved
8 Great Tips: Selecting A Professional Search Engine Optimization (seo) Service
Search engine optimization is increasingly being accepted as a powerful and critical component of the marketing plan. With the costs involved in other forms of online marketing growing significantly, it has become almost a necessity for companies to include SEO in their overall marketing mix.
It’s thus no surprise to know that professional SEO today is big business and this industry is growing at a fast pace. There are however many different types of SEO firms out there and finding a reliable service can be a daunting task.
Search engine optimization firms employ varying methods to get high rankings for websites and not all of these techniques are considered ethical. With the increasing number of ‘black hat’ SEO firms, (companies using unethical and unfair methods and techniques to manipulate search engines), and the thin line between actual ‘black hat’ and ‘white hat’ SEO practices, it is crucial to be well informed of the methodology the company plans to use for your website before you decide to hire them.
Here are 8 simple tips to help you in your evaluation and selection of a trustworthy and professional search engine optimization service:
1.Educate yourself with the basics
Make sure to do your homework carefully before you venture out to hire a SEO service. It’s imperative you understand in advance exactly what a firm can and will do for you to enable you to evaluate them. There are several resources online dedicated to search engine marketing and search engine optimization and taking the time to understand and learn the basics will go a long way.
2.Fee structures and your budget
There are no standardized fee structures and most companies offer a range of packages instead. A package may in itself contain a variety of services like keyword research, optimization of a certain number of pages, directory submissions etc. Selecting a company should not be only about cost. A firm that charges more may not necessarily be better at SEO and likewise a firm that charges less may not necessarily be providing you the same services. Use prudence while understanding pricing models and the risks behind them. One way to go about deciding what your budget should be is to first identify your website’s and business’ unique needs, tailor a package to meet these requirements and then compare firms’ pricing models to decide a realistic baseline budget.
3.Size and specialty of the firm
Depending on the size of your website and requirements of your company, it might be a good idea to check out whether the firm is adequately staffed and what their customer to SEO team ratio is.
Another important thing is to ensure that the company specializes in all areas of SEO and has a team of professionals experienced and accomplished in each of the areas including design, development and actual coding.
The location of the firm largely depends on your comfort level. You may favor a local company or one at least within your country or prefer to outsource completely to another country to benefit from their lower costs. There are also few companies using a blended offshore delivery model with marketing and client services offices in one country and the actual design and development work being done in another. With the combination of lower costs plus client servicing available within reach, this upcoming balanced model may be a good option to consider.
5.Client testimonials and references
References are a great way to start and should be freely available. If they haven’t been provided, ask and make sure to use them to find out exactly how credible and trustworthy the company really is based on their past client’s experiences.
Most firms won’t guarantee top position results and shouldn’t. It is justifiable for a company to guarantee increasing your traffic or rankings from its current positions; however if any SEO service is guaranteeing you a specific position/ranking in any search engine, make sure you read the fine print of the agreement.
7.Ethics / Spam
Ethics is of paramount importance when it comes to selecting a search engine optimization company. There are a variety of unethical practices a firm can use right from while selling their services to you, to, the actual methods they employ while optimizing your site (keyword stuffing, cloaking, etc to name a few). Make sure to ask as many questions as possible and specifically about the methodology they use. If the firm does not offer you ready explanations of the process they undertake to optimize websites, you probably need to look elsewhere.
8.Reporting and success measurement
Some of the key questions to ask – How long will it take to see results? What type of reports will the SEO firm furnish and how often? How will success be measured? Will a maintenance plan be included?
It is largely up to you to define the goal and success level of your SEO campaign. It may be an increase in the traffic to your site, potential leads from a mailing list subscription, or an increase from last years sales. Make it a point to discuss and articulate your goals with the SEO firm and come to an agreement before you hire them. It is however important to set realistic expectations. Unlike PPC and other forms of paid advertising, SEO is a time consuming process, both in terms of implementation as well as results.
To conclude, hiring a SEO services firm can have a significant impact on your company’s bottom line, however the decision to partner with a particular SEO firm should only ensue after a careful evaluation of the firm and after you have done the groundwork necessary to help you decide your own goals for the program.
topic : Key Tips for Attracting Visitors to Your Site Building a website is one thing, publicizing it is other. There are so many WebPages with good quality content, which are never read by the appropriate people because of low
Key Tips for Attracting Visitors to Your Site
Building a website is one thing, publicizing it is other. There are so many WebPages with good quality content, which are never read by the appropriate people because of low rankings and unattractive features.
Utilizing your website as your business tool is simultaneously an art and a science. To learn it, there are a few key tips. Those are very important to look in your site, so that it comes in more views and attracts more visitors.
HomePage: Keep it easy and simple: --
1. Do not put all the information on the home page of your site. It causes confusion in visitor’s mind. Have tips and roots with just enough descriptions, so that visitor finds root of everything they demand.
2. Home page should be looking like the center of the site from where, a visitor can go anywhere in easy steps of clicks.
3. Home page can contain some of the most important products of your business, which are the centralized attraction of you firm or website.
4. Do not overcrowd your homepage with the words; there must be brief content, which is navigating, informative and not too much to read.
5. Few striking lines like- “ most comfortable for beginners” or “Step by step learning guide for novice” are good to put with you products.
1. There should be links on your home page so that every visitor finds it very easy to reach directly any section he wants. Never put other sites link with those otherwise your visitor can be diverted from you site.
2. A proper made and attractive sitemap is very necessary for the website; it gives the facility to novice as well as expert users to watch whole details of your site at once. In addition, the site maps are very necessary to be submitted to all main search engines so you get traffic from the search engines as well.
3. Links of other sites are very necessary because those links increases your ranking in search engines. Those links should be put in the lower parts of you pages or with the product details, where the link provides the relevant site.
Web Content is the life of Website. Web Content is the most important factor in attracting more visitors to your site. Here are things to look in it: --
1. The competition between the same product websites is chiefly won by the best quality web content. Visitors find it easy to understand and like to use the same site repeatedly. Even such visitors like to tell the site address to their friends and family, so that others also use the facility and it results into permanent visitors of you site.
2. Keywords and links are necessary to increase you ranking,, but it must be looked that your content is not compromising with the quality for other reasons.
3. Content should be brief and effective, it should offer all information in less words. It should not be so brief that it results in a tough to understand content and visitors deflect.
4. It should always be relevant to your website and products.
5. Content should not be describing history, technical details, and greatness of inventors or irrelevant absurd. Visitors come to use the site as shop. They do not like education until the site is a guiding one, E-book site or explanation website.
Search Engine Optimization: --
Even A perfect Website cannot get enough visitors, until it is not related to the big Internet linkage system.
1. Most of the visitors come to your site by the search engines or the ads you provide on others sites.
The biggest number of you visitors is from the search engines.
2. The website should be submitted to all big search engines.
3. The website should contain keyword rich and links rich contain so that it results in higher search engine ranking and attract more visitors.
4. You should decide the keywords by assuming, what your visitors will type, when they will need to find a site like yours one.
5. Links also higher the ranking of your website, so put the relevant links on your pages, which adds more arms in the octopus of your site’s connections. The bigger the octopus, easier it is to reach for the spiders and robots of search engines.
1. Ads are always very important in marketing. Your ads should be appearing on all the relevant main websites, where your visitors have a large probability to go.
2. Ad should have a strong punch line, which appeals the visitor. It should not have wordy outline, but just some lines should be creating fascination and suspense as if you provide some thing very important.
Other tips: -
There are some more things which are important in getting visitors to your website.
1. The URL of the website should be easy to remember and better if it is attractive, so visitors put it on their tong easily.
2. There should be availability to bookmark your website. Once a visitor bookmarks you, you get a permanent customer.
3. Website should be regularly updating, people like to see new things whenever they enters the site again.
4. You should learn and understand the traffic increasing tips and procedures also, and should go to increase traffic.
Those are the main basic tip, which helps you to get visitors to your site and to increase your product’s sell as well as improve you business in this E-age.
topic : Content, Traffic And More Google Adsense Profits How to get content using articles grow targeted traffic and get more money with Google AdSense program. Today everybody is talking about good content and how important it
Content, Traffic And More Google Adsense Profits
How to get content using articles grow targeted traffic and get more money with Google AdSense program.
Today everybody is talking about good content and how important it is to have one on any site. Good, relevant content is so loved by search engines. Quality content is a powerful advantage in the Internet.
The demand for quality content gave second birth to article. I am sure you already tried to submit or write and submit article(s). Everyone does it now. My experience shows that nice content and good submission work give you a huge publicity online. With time article pages get bigger and bigger PR and keep sending you extra targeted traffic.
Even if Google, Yahoo, MSN change their rules, will this affect good content? Never. Internet is nothing without good, relevant content and good article is a nice content indeed.
This is when it comes really easy to understand that running your own article directory is a very smart thing to do in terms of Internet marketing, SEO.
The BENEFITS of having article directory on your site are great:
- every day your site grows with new relevant content - articles;
- each new page is indexed by search engines, these are the pages with super relevant content, on your keywords, this means with every new article in your directory you score more on your keywords with search engines;
- each article page is a page with quality content, the Page Rank of article page grows with time - just think how many pages with nice PR you will have automatically;
- article directory gives you traffic from search engines, very targeted traffic, people who come to read and find, your site gives them super relevant content (tests on real sites prove that people click 10+ more pages in sites with article directory in comparison to 2-3+ clicks before article directory was created on this site);
- you have no problems with content, it grows itself, fresh articles, on the keywords you need;
- you can easily monetize the traffic with Google AdSense, if you have your own products/services in the niche - direct traffic from article pages to your subscription email or order page - you have the right to do that, it is your site.
So, having article directory on your sites is much better than not having article directory.
What can stop you from creating article directory for your site now?
#1 . You do not have the skills. - Now everything is easy as programs do all the job. All you need is a professional tool for creating and running your article directory. You just install it on your sites, do setup and the rest is managed by the tool.
#2 . Articles can be dangerous. - Yes, they can. If you plan to create directory with 200-1,000 articles in 2 days, search engines may think that you are a spammer. But who says to do so? Grow your directory gradually. 5-10 new articles a day are better than hundreds in a bulk.
Search engines like to see gradual growth of articles in the directory, give them this gradual growth. All you do is picking up or declining articles. Accept about 10 top relevant and interesting articles and the tool generates pages, puts them in the category you choose, creates RSS feed for the pages - everything to get bigger attention from search engines.
Now you see, that the only problem with article directory on the site is the question of balance. When you try to squeeze everything at once, your directory will have the content, but search engines will notice your growth only once.
On the other hand, if you are not trying to catch up with wind and care for quality of each article, the gradual growth will show much better results. Still, getting extra 10-20 new quality content pages every day is not a bad thing. Even if Google bosses visit your site every week, they will not say anything: you are not spamming, you are managing your directory, taking care of the quality for your clients and visitors.
Article Directory + Smart Efforts = Content, Traffic & Money
topic : Search Engine Optimisation - The significance From a small local business in a town to a big industry playing on an international platform, marketing has been a prime tool for any company or business to succeed. People started
Search Engine Optimisation - The significance
From a small local business in a town to a big industry playing on an international platform, marketing has been a prime tool for any company or business to succeed. People started with using tools like write-ups, references, pamphlets and much more to convey their means or advertise themselves among a group. But now is a time where everything happens just on the click of your finger. And in this time is required marketing at the speed of light, marketing with niche concepts that are applied even before a common man would think.
With the time we are moving from a physical world to a virtual world. Companies started building up their websites to have a presence in the virtual world. But likewise there are billions of websites. What would be your identity then? In this age of Internet and Technology, getting your business visible to your customer segment is more important and this is where the Search Engine Optimization comes into picture.
Building up a website is like making a saw and optimizing your website is like sharpening that saw to use. And it is quite logical that you cannot take optimum use of your saw without sharpening it.
Search Engines are a system through which one gets the information the later wants. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines through search results. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. In simple words, Search engine optimization (SEO) just means your site is as accessible as possible to the search engines to improve the chances that they will serve it up when your potential customers type in specific search terms (called keywords). The more easily search engines find your site, the higher up it appears on their results pages.
In this world, SEO is definitely a smart move for any business.
But getting your site ranked for your keywords, there are many aspects that play a key role: a proper site structure, clean coding and necessary keywords, to name a few. This requires the every page of your website to be optimized. Every page should have a proper title, genuine keywords and a perfect description that matches the page. These title, keywords and description have to be relevant for every individual page. Search engines “crawl” the Web looking for the keywords that their users enter, so putting those keywords throughout your site means your pages will be picked up during searches by the search engine. Hence you have to put your foot into your customer’s shoe to understand what keywords your customer would use to search for a particular product or service. You have to learn your customers’ mind and this will give you the best of Title and meta (Keywords and description) to optimize your website. Also, optimizing your content is equally important as that plays an important role. You may optimize your content with putting keywords in your content, giving the Heading tags to titles, giving bold effects wherever necessary, giving links (to phrases in the content) to internal pages wherever appropriate.
Also, other activities to rank up your website in search engines are submitting your website URL into more and more search engines, adding your website URL into online directories, building up links with other relevant business sites, submitting rich articles into article sites, submitting your blog pages into various blog sites, submitting Press Releases into various Press Release sites. This will both increase the traffic overall to your site and enhance your search engine rankings, since the search engines pick up on the number of times people link to and from your site and rank your website higher accordingly.
People try many techniques to boost up their website ranking in these search engines for the specific keywords. People make researches to add-on their skills to make this task easier, faster and more genuine.
There are companies that provide services for SEO to other companies. We at Semaphore Software (www.semaphore-software.com) have a dedicated team that researches on the SEO and SEM (Search Engine Marketing) activities and undertake projects to upgrade the website ranking for our clients from different businesses.
It has become very important to move ahead with the fast pace if you wish to survive your business in this global competition.
topic : The Elusive Practice of Search Engine Optimization Search engine technology has completely revolutionized the way we retrieve relevant information. Mastering the algorithms that drive these marvels of technology is the challenge,
The Elusive Practice of Search Engine Optimization
Search engine technology has completely revolutionized the way we retrieve relevant information. Mastering the algorithms that drive these marvels of technology is the challenge, and assures the webmaster complete marketing success. In 1990, Alan Emtage at McGill University developed the first search engine, named Archie. Its purpose was to create a database of web filenames that could be queried, and retrieved by any user. Archie helped address this data chaos by integrating a script-based data collector with a standard expression matcher for relevant user query retrieval. Contemporary search engines use software 'spiders' that go out into the internet, and retrieve content and data. Armed with this retrieved data, search engine algorithms rank content based on the relevance of what the user is searching for. It is the job of the webmaster to optimize a web site based on relevant keywords, so that search engine algorithms list their URL as close to page one as possible. This is the practice of Search Engine Optimization, determining how search engines think, and if successful could lead to very lucrative returns.
The process of search engine optimization is plagued with unscrupulous scammers, spammers and deceptive practitioners. This is referred to as Black-Hat Search Engine Optimization, and it hurts the search engines as well as the users who query them. Black-Hat techniques employ techniques that trick the search engines with thousands of meaningless articles loaded with keywords carefully chosen to draw traffic, and generate quick revenue. In addition to link farms that artificially inflate the importance of an otherwise irrelevant web site. Some black-hat hackers attempt to negatively influence competitor’s rankings by exploiting various search engine vulnerabilities. All these practices dilute the true value of legitimate web sites, and realize only short term gains. Gradually search engines started recognizing these techniques, and have taken proactive approaches. Algorithms have been developed to uncover and ban sites that employ those practices. Search Engine Optimization is a long term goal that requires astute and careful planning. White-Hat optimization is the ethical means to this end.
"Give the public what the public wants", this is the mantra of any successful search engine. If a user places a query, and receives very relevant data, the user will most likely return for future inquiries. The objective of white-hat optimization is to provide the user with a content relevant search result. White-hat search engine optimization is the practice of improving the design and content of websites to draw more search engine traffic in an ethical manner. Content is king, it is important to have content that's relevant to your visitor’s expectations, otherwise they will just hit their back button. It is important that your pages are well structured, using descriptive page titles and other page text. Further, keyword rich inbound links must be built, and submitting original articles will accomplish this goal.. Providing fresh new content will assure repeat visits with the opportunity to expose more products to your users. White hat SEO techniques can take some time to implement however their results tend to last for a long time.
As the web continues on its exponential growth path, the need for better search engines becomes more vital. These are the challenges that face the search engines, as well as the experts that contribute to their success. Search engine optimization is an art that requires skill, and creativity, a synergy of original content, efficient marketing, and site analysis. These are the foundations for a successful search engine optimization campaign.
topic : The Importance of SEO For Effective Internet Marketing If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search
The Importance of SEO For Effective Internet Marketing
If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired affect.
Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.
Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. However, if your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.
Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.
The algorithms used by search engines can be rather complex and include a number of different factors. Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content.
Keyword density refers to the number of times a particular keyword is used in the content of your website. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately.
META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Placing keywords in these tags can be beneficial in some search engines. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.
Inbound links are also used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.
Finally, the content on your website can do a great deal to bolster your search engine rankings. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engines.
topic : Web Site Theme- Is your sites theme search engine friendly? Your websites theme is very important to its success. When your site is indexed by search engines, they actually review your sites theme as well as other content.
Web Site Theme- Is your sites theme search engine friendly?
Your websites theme is very important to its success. When your site is indexed by search engines, they actually review your sites theme as well as other content. The theme must be carefully planned. Here are some tips for developing a proper web site theme that will make search engines happy as well.
Choose a design that revolves around keywords and keyword phrases. For example, if your sites keywords are sporting goods, choose design elements that are associated with sporting goods. Use bright colors such as red and yellow. Use elements that are high impact and exciting, similar to thoughts associated with sporting goods.
Focus on the types of products, services, and information you seek to promote. You are selling sporting goods, not bedding. Focus on sporting goods and stay on that approach. Don’t get side tracked with a certain color theme you favor. Make your keywords the main focus of your theme. Make them bigger, and make them stand out against all the other content.
Search engine spiders review website theme as to how it relates to keywords. It is a complicated algorithm, but it takes into consideration the use of keywords and links. Search engines look for lots of content related to the main theme throughout the site, so it’s a good idea to have lots of information written for your site.
Lots of work should go into choosing the perfect theme for your site. Make sure you are truly representing what you wish to provide. If you get bogged down with too many keywords or keyword phrases, you may need to consider additional websites that focus around this theme, instead of flooding your own site with too many products.
Remember, the theme of the website should be appealing to users as well as the search engines. Once a theme is finalized, there are many more steps to make your site optimized for search engines. A theme is only the beginning. But it should be a strong foundation from which your site will grow and develop.
topic : Holistic Search Engine Optimization We all have heard that search engines are the number one resource for consumers to research and buy products or services online. In fact, marketing studies have shown that over 70% of
Holistic Search Engine Optimization
We all have heard that search engines are the number one resource for consumers to research and buy products or services online. In fact, marketing studies have shown that over 70% of web surfers use search engines to locate online merchants. The ramification of this statistic is simple: if you want to reach the members of your target market you need to make sure that your business web site appears in popular search engines.
Search engine optimization (SEO) can help you achieve this. SEO is a crucial online marketing technique. It helps you to get your web site to appear in search engine result pages (SERPs) for keywords that that are relevant to your business. For example, if you are a business coach, and someone is searching for "business coach", it would be great for your business if your web site appears in the first 10 results.
So what exactly is search engine optimization? SEO includes selecting the best keywords for the body of the page as well as other page elements (the title tag, keyword and description meta tags, etc.) Carefully chosen keywords provide "hints" that search engines use to classify your site and to determine whether your site should appear for certain search keywords. On-page keyword optimization by itself will help your rankings. However, holistic search engine optimization is required to achieve optimal results. For the best placement, focus on SEO as a whole, rather than concentrate on a particular technique.
Here are a few important elements of holistic search engine optimization:
- Have good content. After all, content is king (or queen, whichever the case may be). Without content there isn't much of a site. The content must walk a fine line between providing useful content and including sufficient and relevant keywords for search engines.
Often it is difficult to optimize your product or service pages for search engines, since the main goal of these items is to showcase the benefits of your offer. On the other hand, it is easier to optimize blog posts and articles. In fact, you can create entire articles and blog posts around keywords that are popular with your target market.
- Have consistent navigation. Both your web site visitors and search engine spiders navigate your web site through links that connect different pages. Consistent navigation ensures that your visitors can reach every page on your web site from every other page. On top of that, you will you get the most out of your search engine optimization efforts.
- Get links to your site. Links to your web site play a very important role in holistic search engine optimization. Many popular search engines evaluate your web site's popularity based on counting the number of links that point to your site. The more popular your web site is, the better rankings it gets on search engines. The best links are links from reputable, quality web site that have complimentary or related content.
You can get links to your web site by using a variety of techniques, such as writing articles, participating in link exchanges, and participating in online networking.
Take a holistic approach to web site optimization. Apply SEO to your web site as a whole, and always evaluate the overall impact of your marketing efforts.
topic : Harnessing The Power Of Social Book marking To Boost PageRank and Gather A Massive Number of Back links To Your Website As SEO professionals we are constantly searching for ways to get our sites ranked and indexed better. We
Harnessing The Power Of Social Book marking To Boost PageRank and Gather A Massive Number of Back links To Your Website
As SEO professionals we are constantly searching for ways to get our sites ranked and indexed better.
We all know that backlinks are "life blood" that get a site ranked higher in the search engines.Black hat SEO experts in the quest to get one way backlinks till now relied on various methods like blog comment spam and referer log spam.The latest technique is using social bookmarking to get one way back links.
What is social bookmarking?
Social bookmarking is utilizing a web service, where users create a public repository of bookmarks pertaining to sites that they like.The concept of social bookmarking dates back to 1996 with the launch of itList.com, followed by services like Blink and Hotlinks and many more. But,the popularity of Social Bookmarking increased with the advent of the most popular bookmarking site till date, del.icio.us.To the uninitated, these bookmarks may seem like geekspeak, but from an SEO standpoint these can build you a massive amount of backlinks which seem tooriginate from authority sites.
So how does one go about utilizing these social bookmarking services?
You simply sign up for an account and then post your urls. Each post requires you to enter the url, a title for the anchor text, a short description and of course the tags under which you want your link bookmarked.
A tag is a keyword which acts like a subject or category. Each user "tags" a webpage or image using his own unique tag. An image or webpage may have multiple tags that identify it. Webpages and images with identical tags are then linked together and users may use the tag to search for similar webpages and images. Most of these services give you a personalized book mark page that has all your bookmarks displayed, and though when you start out the pagerank of your personalized page might be zero, it slowly builds up over time. An additional important point worth looking at is that each tag page on the site has a pagerank which gets passed on to your site. For example the page for the tag "advertising" has a pagerank of 3.
Below is a list of various services that you can utilize to boost your page rank
1) del.icio.us/ : This one of the most popular of all social bookmarking sites and has a huge pagerank of 8.
2) digg.com: Digg is a technology news website where users submit stories for review, but rather than allowing an editor to decide which stories go on the homepage, the users do. Digg is a site with a pagerank of 7
3) www.reddit.com, Page Rank 7
4)http://www.blinklist.com, page rank 6
5) www.simpy.com, page rank 6
A great way to get visitors to your sites to bookmark your website is using a neat service available at ekstreme.com/socializer/. This service provides a small snippet of code that when added to your site creates a special link on your site. When any visitor clicks on this link they are provided with a large list of social bookmarking sites which they can add your site to.
In case your website is a wordpress blog a similar wordpress plugin called Sociable that can be found at push.cx/sociable
Thus, using social bookmarking you can improve the ranking of your website and gain valuable pagerank.
topic : How To Get Listed With Google In Less Than 24 Hours Firstly the truth, you do not need some miracle to get listed in google in less than 24 hours. Getting listed in google in under a day can actually be quite easy and in
How To Get Listed With Google In Less Than 24 Hours
Firstly the truth, you do not need some miracle to get listed in google in less than 24 hours. Getting listed in google in under a day can actually be quite easy and in this article I’ll show you exactly how to do it.
Firstly what we mean by your site getting indexed is when it shows up on the google search engine. To find out if you website is listed enter yourdomain.com into the search box. You will see “no results” appear, which means our website is new and its not in google’s index. Google doesn’t know your site exists, therefore it cannot be ranked.
So we must first get into their index, when we do, you should see your website title, description and url appear. Then your website is indexed by google. So how do we do this?
Firstly do not use google’s submission form. This method takes about 5 weeks to be indexed.
What you need to do is enter a few keywords related to the website you want to index. You should see a whole list of websites related to your own. What you need to do next is download a google toolbar; this will show you the page rank of each page in the search engine. You can download the toolbar at toolbar.google.com
You need to look down through these related websites, paying particular attention to the page ranks. Try and find a webpage with a rank of 5 or higher. Enter their website and look for links on their homepage, if you find a links page , you can then contact them and ask if they will do a link swap, write them a convincing letter and 50% will agree although the higher the page rank ,the tougher they are to convince.
If you can convince 1 page rank 5 to link with you, your website will be listed in roughly 3 to 4 days. To get your site listed in less than 24 hours, get 1 website with a page ranking of 6 to link with you. That’s it, no miracles. It works!
Now there is actually an easier way than writing to these people. Visit a link purchasing website. Here is a great free link exchange website where you can swap links with different websites, The link is www.LinkMetro.com.
Now that you’re in google’s index, you can start to concentrate on increasing your page rank.
topic : Search Engines... What They LOVE and HOW-TO Get Them To Come CRAWL Your Website Search Engines... one of the MOST tricky marketing tactics of them all online simply because the SE's are forever changing the rules of Website
Search Engines... What They LOVE and HOW-TO Get Them To Come CRAWL Your Website
Search Engines... one of the MOST tricky marketing tactics of them all online simply because the SE's are forever changing the rules of Website Optimization.
Meaning... what used to work "Yesterday" might not work "Today".
Now, with that said, for the remainder of this article I want to let you in on what SE's 'LOVE' and will thank you for everytime you hand them over some.
It's really not much of a mystery to those of you who have been marketing online for some time But for those of you who haven't this is something you should seriously consider getting into for more reasons than ONE.
OKAY. Enough of the small talk. I'm going to dive straight in and get to the point Right Now on what SE's 'LOVE' and it's simply...
That's right, "Content" is what SE's 'LOVE' and are continually crawling the Internet for Day and Night 24/7/365 and will gladly pay your website a visit if you supply it on a Daily, Weekly or Monthly basis.
The more often you supply "Content" and post it on your website the more often SE spiders will come CRAWL and "index" your website pages.
The question is... "do you write Articles?"
If you don't, maybe you might want to consider it.
Now that you know what SE's 'LOVE', your probably wondering what the BEST way is to get the SE spiders attention to get them to come on over and CRAWL your website.
Well, first off I would recommend you submitting your Articles(whether you have some already or plan on starting) to 'Article Directories' simply because SE spiders are constantly CRAWLING these websites since they are SO full of content and are updated usually on a daily basis.
You can find them by simply typing in "article directories" into your favorite search engine's search field.
The other great thing about 'Article Directories' is they usually have HIGH 'PR'(Popularity Ranking) which is another KEY thing SE's take into consideration which means once you've posted your articles on that directory or directories, the spiders will eventually 'Find' your article, crawl that page within that Article Directory and follow the corresponding links within your "Resource Box" back to your website.
The more article directories you post to, the more chances you'll have at getting some SE spider activity on your website, crawling and indexing your webpages.
This is just ONE of the ways to get SE spiders to come visit your website and only ONE reason WHY you should submit your Articles to 'Article Directories' but that's another article within itself.
For the remainder of this article I'm going to share with you a way to get SE spiders to come visit your website within the next 24 to 48 hours to have a look around.
Are you ready?
Blogs are simply the Fastest WAY to get the SE spiders attention to come and take a look simply because Blogs contain "Content" in the form of "Articles" and/or "Reviews or just general feedback from your readership.
The more often you post to your Blog the more often SE spiders will come visit.
The reason IS... everytime you post to your Blog it'll PING(Ping is simply a signal being sent out telling the SE that there's NEW content to come and index at your Blog) ...the SE's(Not all of them) ...to come take a look.
When they come visit, they'll spider your Blog and will follow all corresponding links within.
Remember the "Resource Box" located at the end of a article(you can use mine as an example) with all the authors website information and URL. This will come in handy so make sure You carefully think about what you put their with your articles.
Now, with that said, I wrote an earlier article explaining how to set-up a Blog to get Yahoo! and MSN to come visit. It's really quite simple, so don't worry yourself to much about it being difficult.
All you need to really focus on is supplying the "Content".
Here's the link if you wish to read the article: www.internetwondersezine.com/article_13.html
I also wrote another article explaining what Blogs are for those of you who aren't very familiar with them yet.
Here's the link if you wish to read the article: www.internetwondersezine.com/article_12.html
Now, there are many other ways to get SE spiders to come visit your website but these two methods I mentioned above are in my mind the quickest.
So, there you have it, "Search Engines... What They LOVE and HOW-TO Get Them To Come CRAWL Your Website", so go NOW and give it a try.
topic : 3 Key Off-Page Search Engine Optimization Methods On-page search engine optimization is definitely one of the key methods if a website owner would like to improve the results for his or her website's searchability. However,
3 Key Off-Page Search Engine Optimization Methods
On-page search engine optimization is definitely one of the key methods if a website owner would like to improve the results for his or her website's searchability. However, on-page SEO often entails technical skills. Why? Not a lot of people are HTML enthusiasts. This is often what needs to be tweaked to do an excellent job in optimizing web pages.
What if a geek friend already did the on-page optimization and now you want to know how you can contribute to the "search engine goodness" of your website? Off-page optimization is the next step. And the results you will have to pine for are one-way backlinks. Why? This is how many of the major search engines such Google, Yahoo! and MSN rank websites. The more backlinks from relevant sites with good page rank, the merrier.
So how exactly do you gather backlinks? It's not an easy task but it's definitely less nerve-wracking than HTML if you are not the techie type. Here are some off-page SEO tips:
1. Article Marketing
Quality content has been discovered to be real king. Everyone is hungry for fresh and quality info and providing it will make backlinks go pouring in. It helps a lot to be a keen writer to be successful on this endeavor. Also, practise the proper way of using a resource box. It should only include a website that contains information relevant to the article you submit to article directories.
2. Forum Participation
Look for forums that are relevant to your website's content and keep on sharing information that will be indispensable for the members of the forums. Your signature or that tag-along message at the last part of each of your posts is what will work for your off-page SEO campaign. Keep it simple and make sure that it conveys something about your website. Learn how to hyperlink to make it easy for the people who want to visit your site.
Blogs or web logs are now the most popular weapons of SEO experts. Aside from being easy-to-update, they don't require a too formal tone, which is what many readers are into. Informal dialog which can be accomplished through readers leaving comments and the blog author replying to the comments is what also keeps blogs fresh and search engine friendly. Maintaining a blog that's again relevant to your website's content will keep the search engines in touch with your site. Don't forget to have a link on your main website from your blog.
The secret to be successful in carrying out these off-page SEO methods is to be consistent. Submitting quality articles to websites at least two to three times a week and regularly producing content for your personalized blog is a surefire way to make your website stand out. Forum participation should also be something done more frequently since it will not only help you up your website's popularity with the search engines but also make you learn new stuff from other forum members' participation. Also, if you discover that you don't enjoy these stuff, there's always a plan B - hire someone to do them for you!
Note: This article may be freely reproduced as long as the AUTHOR'S resource box at the bottom of this article is included and all links must be Active/Linkable with no syntax changes.
topic : Internet Marketing Services That Deliver Traffic Internet marketing in itself is a wide domain supported by multiple theories and tactics but not all of them are effective enough to drive sales. The core idea behind any
Internet Marketing Services That Deliver Traffic
Internet marketing in itself is a wide domain supported by multiple theories and tactics but not all of them are effective enough to drive sales. The core idea behind any Internet marketing strategy is to create a web presence by using various Internet marketing services to drive revenue and achieve maximum ROI. The question is what are the key components of Internet marketing services and how can they drive ROI?
To understand it better, we need to first identify what a successful online strategy must be like. A fundamentally strong online strategy should be able to achieve the following:
1. It should be able to drive targeted traffic to your website and persuade visitors to take a decision. This basically means that if a person is visiting your site for a particular product then the availability of the product on your website and the customer experience should end with a sale. You can use web metrics to analyze as well as measure the behavior of the user.
2. It is not an easy task to drive targeted traffic to your website especially in the age of rising competition. You need to use certain elements of Internet marketing services to drive targeted traffic. Some of the elements include search engine marketing (SEM) campaign. An SEM strategy further includes pay-per-click or PPC advertising and search engine optimization or SEO strategy.
3. Application of the SEO strategy is quite common but the distinguishing factor lies in the type of keyword you choose. It's important to identify the right keywords that can be used as a part of your PPC and SEO campaigns.
4. Your internet marketing strategy should also include the use of tools like Wordtrackers, which can generate a random list of all possible keywords and phrases perfect for your business. Using a tool like this, you will be able to determine the frequency of search for each of the phrases. Based on the result, you can evaluate the options and identify the strength of competition. You can select the phrases and keywords and test them by using them for search engine optimization and PPC campaigns.
One of the key objectives of using Internet marketing services is to be able to effectively persuade a website visitor to take a desired action. You can buy a list of newsletter subscribers or offer a free download of a software demo package on your website. These are just minor elements that will draw a visitor to your website and help your to achieve the desired result.
Some of the other attributes that play an important role in making the marketing strategies effective include the total design and website architecture. Website architecture will include elements like navigation, design, content & copy and usability. All these elements need to be in sync to help drive traffic to your website.
Let us take a closer look at some of the Internet marketing services tools that are an integral part of any website or online business promotion:
PPC or Pay per click: PPC campaigns have become extremely popular platform of driving traffic. In PPC, you won’t have to pay for advertising space or the advertisement itself but you will be charged every time a visitor clicks on your advertisement. It is also known as the cost per click (CPC) mode of advertising.
Search Engine Marketing: Also known as SEM, it is an online advertising strategy through which your online business can be optimized. This is an integral part of the Search Engine Marketing Services and this strategy will use your business/product/service oriented keywords to create a potential link with various other businesses. This will enhance your website relevancy and get your website listed among the top 20 or 30 search engine result page (SERP). A good SERP will increase the number of visitors to your page and will also help in converting them to customers.
Banner Advertising: A couple of years back, this was one of the top Internet marketing services but since the advent of SEM, it is not as critical but still is considered as a key factor. In banner advertising, you have to pay for the banner space. You can also display your banner in another website through banner exchange.
Email Marketing: Email marketing includes mostly newsletters, mailers etc, which can be sent to a group of subscribers or customers and is used to inform them about the launch of a new service or product.
topic : Choose An Easiest SEO Tech SEO Delhi Company provides a better option for your Web site. SEO Delhi is an extremely talented team of SEO Experts and Web Design Professionals based in New Delhi, India. It provides highly proficient
Choose An Easiest SEO Tech
SEO Delhi Company provides a better option for your Web site. SEO Delhi is an extremely talented team of SEO Experts and Web Design Professionals based in New Delhi, India. It provides highly proficient website design and web development services to clients in Delhi, India and abroad. SEO Delhi Company assists in Search Marketing and creating Strategic Framework for their websites and online assets which ensures successful accomplishment of projects in every respect.
Our expertise make us so confidant we will deliver the result or return your money. As we trust your money worth a lot.
The benefits for using our SEO Delhi Company e-Fuzion are:-
It is guaranteed (See our SEO Guarantee Page)
We can deliver the result or else won't waste your time.
We are providing offsite marketing FREE. So you just don't have to wait for traffic until you get results in search engine. The quality traffic you will start getting from the same day we start SEO.
We Follow Completely Google Webmaster Guideline so no chance of black hat methods. No Spamming!! No fear of getting blacklisted with underground methods.
So if you're a web site owner and looking to expand your business, increase sales leads, or just lower customer acquisition costs, then search engine optimization is the next step for you. It's no accident that search engine optimization (SEO), web support and internet marketing is now the world's fastest-growing ad market. It works. It generates new business, and it increases brand awareness. For people serious about increasing web site traffic, online web advertising is a natural choice – specifically targeted at internet savvy users searching for services that relate to your web site.
topic : Search Engine Optimization Company In Delhi, Search Engine Optimization Company’s are growing on a huge quantity. These agencies propose a collection of services to sustain your intention with customer. SEO may take time
Search Engine Optimization Company
In Delhi, Search Engine Optimization Company’s are growing on a huge quantity. These agencies propose a collection of services to sustain your intention with customer. SEO may take time but it is certainly efficient to make you earn a lot, grow popu1arity and be ahead with all of your competitors. Take a look in brief at the services for better understanding. On line SEO Services Delhi, is serving you to enlarge your ranking and traffic on the search engine so that your target Increasing in many project like outsourcing, Search Engine Optimization Company in India are increasing on a large amount. These agencies offer a group of services to maintain your website and to help you get business leads. Reliable and gainful services you only find in Delhi, In SEO services, Companies are self-assured with certain strategic plans. SEO helps you to increase best traffic to the websites. Good SEO Services Delhi can aid to successful online business and help to attain visibility.
In SEO services you find whole lay out of your web page-right from the substance to propose. The content is also written by the SEO Company. A proper key word vocation is maintained in the content of the page so that it is established by the search engine. Use of too many key words may lead your website being rejected by the search engine. The web designer will place the graphics and the content to make good-looking and steering sociable. A SEO Services Delhi helps your visibility to amplify your visibility on website.
topic : Web Analytics and SEO By Jose Nuñez As an SEM Specialist, I must understand the different algorithms search engines use in their work. I also need to have an understanding of how my client's target audience searches these
Web Analytics and SEO
By Jose Nuñez
As an SEM Specialist, I must understand the different algorithms search engines use in their work. I also need to have an understanding of how my client's target audience searches these engines.
Analytical tools and their test results offer the most valuable information about visitors searching and browsing behavior. The resulting traffic changes and most frequent keyword phrases that appear in these web analytics reports are the Site Catalyst of any SEO campaign.
This helps one understand the information retrieval algorithms and heuristics process that takes place when search engines qualify a web page for a particular keyword phrase. That is why in order for a web page to be considered relevant, its content organization must accommodate a wide variety of direct and semi-direct search behavior, which is mostly disclosed by its own metrics, in a given time period.
Part of the important information web analysis provides is the amount of words and phrases people type into search queries to find a particular web page, and it is equally important to include this information in order to receive targeted search engine traffic. That is just one of the aspects in the existing relation between web analytics and SEO: understanding how visitors search and browse websites.
In a similar fashion, search engine generated traffic is reported by a web analytics tool, including the phrases entered into the search engine that were used to find a website. By separating the paid traffic generated by SEM from the total traffic that was referred by search engines, you can monitor the effectiveness of SEO efforts. Higher-end analytic tools break out organic search engines into a separate report.
Another area where this statistical data is used for SEO benefits is in copywriting. Understanding how to write for the target audience of a website is key. Finding the right terms to use semantically within the copy of a web page is one of the main components of all successful SEO efforts. A SEM should always consider what each web page communicates to site visitors and search engines. This content should not only help achieve top search engine rankings, but it should also encourage searchers to visit the website.
To improve positioning on search engine results pages, you need to be able to measure effectiveness. These tools make measuring your improvement on search engines easy, but it is really important to know is if the improvement affects traffic and sales. By monitoring and tracking this information frequently, a SEO can make recommendations, prove these recommendations work, and accurately report on the true effectiveness of these changes. Web analytic helps shorten the gap between what you think your visitors are searching for, and what they actually are.
topic : SEO ‘Tools Of The Trade’ Before you start optimizing your site for search engines, there are some tools that you should arm yourself with. These tools can become your best friends when it comes to SEO, especially when you’re
SEO ‘Tools Of The Trade’
Before you start optimizing your site for search engines, there are some tools that you should arm yourself with. These tools can become your best friends when it comes to SEO, especially when you’re just starting out. The first and most important step in any search engine position campaign is recognizing which keywords you should optimize your site for, and there are several pieces of software that are useful for this, including Wordtracker, Optilink, Zeus, and Agent Web Ranking.
WordTracker's keyword research service is the only one on the Internet that provides a comprehensive database of the most popular keywords in a particular industry. It can help you recognize associated keywords that you may have never thought of. One of the differences between WordTracker and other tools is that it can spot subtle differences, for example singular and plural keywords, or often-misspelled ones, and tell you which versions are more popular.
Optilink has become very popular in a short period of time because of the power it gives you over search engines. Every site that links to you boosts your ranking, especially if its content is relevant to yours. Optilink helps you to come up with strategies to improve your link structure and get a better ranking. Here are some of the things it does:
1. Analyzes the link structures of your top-ranking competitors.
2. Tells you why your competitors rank well, so you can try to copy what they’re doing.
3. Tells you what kind of rankings you can expect if you adopt similar linking strategies.
4. Helps to monitor sites you’ve exchanged links with, to ensure that they’re still linking to you.
Zeus has an excellent way of increasing the link popularity of your site -- by exchanging with other sites that are related to yours, giving you a head start on your SEO. Zeus does the work for you, identifying sites that it thinks you should try to exchange links with. If you look for the sites yourself you’ll often find it’s not worth the time, but an SEO tool like Zeus lets you do it instantly. Once you’ve got links, you can manage and maintain them automatically.
Agent Web Ranking helps you to check your sites rankings – this is good to see how your SEO efforts are working. Many people just optimize and submit, thinking the work is done, but they’re wrong. You need to continuously check your site's rankings, and Agent Web Ranking is a reliable and quick tool for doing this.
The only real problem you might have with any of this software is that search engines can change the way they display their results, breaking the tools until their authors update them. This means that most position reporting software gets outdated very quickly. It’s not that much of an issue, though, as most software is provided on a subscription basis with updates included, rather than bought only once.
If you really want to stay ahead in the SEO industry, you should try as many different tools as you can. By paying attention to what tools others are using and learning how they work, you will have the edge in the SEO market. So get out there, and download these SEO tools of the trade!
topic : Google PageRank Toolbar Explained This article will guide you through the importance of the toolbar, and its accuracy at reporting PageRank. I will also discuss the feature about it that most people, including many SEOs
Google PageRank Toolbar Explained
This article will guide you through the importance of the toolbar, and its accuracy at reporting PageRank. I will also discuss the feature about it that most people, including many SEOs are not aware of. If you have an existing site, use this as a reference to ensure that you are using the toolbar properly. I am going to review the key 5 areas.
The toolbar is not accurate, and it has limitations.
If you visit a page that is not in the index, but Google has a very similar page indexed that is very close to yours, then the toolbar will estimate its PageRank.
Also, Google represents PageRank through the toolbar, but since the nature of
PageRank is linear (a multiplier) and the toolbar is not, there are limitations.
Note: Please read “A few more words on PageRank” in my Google Best SEO
Practices – Part 4 article to find out more about this subject.
The information the toolbar displays is outdated.
There is a big difference between toolbar PageRank and actual PageRank. The data you see in the toolbar is 4 to 6 months old. Google tracks and assigns PageRank in real-time, but does not update the toolbar in the same fashion. There are multiple tools that estimate future PR, but they are just that, estimates. Keep this in mind.
Best SEO features: highlighting & backlinks.
You can highlight all instances of the search term on the page returned from your search. This helps you see how many times your competitors use these keywords on their pages, so you can adjust your SEO campaign accordingly. Also, the backlinks feature displays all the pages that link to yours, which Google counts towards your PageRank. Like I said above, remember this is outdated information.
The toolbar’s most hidden feature: indexing.
Ever wondered how can Google index pages with no links to them? Well, here is how it’s done: if you are browsing the web with the toolbar installed, (I am not saying just visible or enabled), Google is recording every page you visit and simultaneously checking to see if the address to it is in the index or not. So what if its not? It will be indexed on the next schedule. If you don’t want a page to get indexed yet, the make sure you don’t have the toolbar installed in your browser while getting it ready.
Demystifying the “pagerank dependency”.
PageRank is only one of the 100+ algo components of Google, and it is overrated.
Don’t rely solely on the toolbar to determine your link partners. You want links from related pages with high traffic, not high PageRank alone. And my final advice: Make sure you have at least 2 browsers, one with the toolbar (if you need it) and one without (to visit your “not-ready” pages).
By Dedicated SEO Consultant: Jose Nunez
topic : Solutions for 50 Backlinks with PageRank greater than 2 Today, no one can deny the importance of backlinks in Search Engine Optimization, especially in Google Optimization. In this article, you can find some solutions for
Solutions for 50 Backlinks with PageRank greater than 2
Today, no one can deny the importance of backlinks in Search Engine Optimization, especially in Google Optimization. In this article, you can find some solutions for the goal of 50 backlinks with PageRank greater than 2 for new websites. When this goal is archived, I'm totally sure that the pagerank of your website will be boosted to at least 3 in the next update of Google. There are two main solutions for this goal: - Finding links on our own, not spending money. - Buying text links (backlinks). 1. Finding links on our own, not spending money *Methods in this solution include: - Find relevant, quality websites and request for link exchanges. - Submit to quality directories. - Submit testimonials on websites where you have purchased any services or products. - Write articles or posts to submit to other websites, blogs, press and forums. *Pros in this solution: - No money. - Robust, stationary links. - Accepted by search engines. *Cons in this solution: - More time and efforts. - Two-way links (reciprocal links). - Difficult to determine the time to achieve goal. *References for this solution: - Link Exchange programs: linkalizer.com, linkmarket.net, freelinkcentral.com - Automatic link exchange programs: belinked.info, onewaytextlinks.com, build-reciprocal-links.com, linkdash.com - Quality Directories: businesspages.org, a2z-free.com, alphabiz.org - Article Directories: goarticles.com, articlealley.com, article99.com, ezinearticles.com *Tips: - You can find more sites for link exchange from studying your competitors' link popularity. Use search engines to perform this check, the keyword in many cases is: link:your_competitor_url. - When visiting some directories, pay attention to Directory category. You may find the others directories there. For example, in Directory category of businesspages.org, you can find some other good Australian directories. *Estimated time: 2 months 2. Buying text links *Methods in this solution include: - Buy text links (backlinks) directly from sites (in case they don't accept link exchanges) - Buy text links from text link brokers. - Buy text links from link auction sites. - Pay fee to be included in big, quality directories (Yahoo, Overture, LookSmart...) *Pros in this solution: - Less time and efforts to get links. - One-way links (better than reciprocal links) *Cons in this solution - Money. We must pay fee every month (or year) for some links. - Buying text links (many in the same time) from text link brokers isn't encouraged by search engines. They can penalize us. - Some links are volatile (not permanent). *References for this solution: - Advertising on sites: iwebtool.com/pagerank_checker (PR5 - .00 per month) - Text link brokers: textlinkbrokers.com (5 Permanent Links PR0 – PR4: 5 /month), textlinkpopularity.com (10 Links from PR 3 Pages: 0 - Pay only once for permanent links - no recurring charges) - Link auction sites: linkadage.com - Big, quality directories: Yahoo! Directory (1 link - 9/year - your site will be reviewed first) *Tips: - When buying links from brokers, be sure that you can preview the pages in which your link will be included. Besides the PageRank, there are other factors to take into consideration such as: relevant links in this page, how many links in that page, whether your link is static, ... *Estimated time: 1 week (some directories need more time to review our request) 3. Conclusion: It seems that the goal of 50 backlinks with PageRank greater than 2 for new websites is not an easy one. Improving link popularity is a long, patient but obligatory process. It's up to you to decide which solution is better or the combination of these two ones.
topic : PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS "CLICK" PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising
PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS "CLICK"
PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the 'landing pages' for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:
· Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.
· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
· Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.
· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign:
1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
· Discount offers
· Celebrity/famous endorsers
· Money-back guarantees
· Free trials or sample offers
· Reverse psychology
· Major benefits ("Lose weight")
· Direct instructions ("Click here")
7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.
topic : Top 7 Fundamentals for Google Optimization! Google SEO Tips and Techniques by Expert! Who doesn’t want to get Top Ranking Positions in Google? 1st Page Placement in Google is NOT difficult, you need to follow Google
Top 7 Fundamentals for Google Optimization! Google SEO Tips and Techniques by Expert!
Who doesn’t want to get Top Ranking Positions in Google? 1st Page Placement in Google is NOT difficult, you need to follow Google Optimization Guidelines, and this Article has Summary of the Seven Fundamentals for Google Optimization.
Google optimization is about following Google guidelines, Google likes ethical SEO practices, those SEO practices which are to help website owners as well as Google and it has published guidelines for SEOs here: www.google.com/intl/en/webmasters/seo.html
Top 7 Fundamentals for Google Optimization
Fresh and Original Content
Clean and Validated Code
Easy and Accessible Navigation
Good Interlinking of Web pages
Healthy and Relevant Incoming Links
Domain Age and Registered Period For
Same Contacts at Site and Domain Registration
Fresh and Original Content
Google love fresh and original content on web page, selectable content/text copy of your web page, google can’t read content on images or at pics.
Clean and Validated Code
Easy and Accessible Navigation
Good Interlinking of Web pages
Web links are like roads and streets at website, make sure all website’s internal links are text base or image base, with relevant content.
Healthy and Relevant Incoming Links
Google likes referred websites, specially referred from quality and relevant resources. The more referrer links the more top rankings. Here one thing should be remembered that one relevant incoming links is better than hundred irrelevant links.
Domain Age and Registered Period For
Google started keeping new registered domains in sandbox since April 2004, in sandbox almost all new domains kept on probationary period for 6 to 8 months, in some cases for longer period, Sandbox domains don’t get good rankings.
Google also likes to rank better to those domains which are registered for longer period like for 5 or 10 years, because whoever registered domains for longer period shows how much s/he is serious with her/his business and most probably won’t do SPAM with those domains.
Same Contacts at Site and Domain Registration
Google likes true businessmen and a true businessman doesn’t misguide his website visitors, google likes those websites which have physical mailing address to their contact pages and google compares it with that physical mailing address which is used in domain registering.
topic : SEO In India Completely Cost-Effective For Website You have to make sure to select the right kind of SEO Company in India. SEO Companies located in India helps the clients globally to reach their goals of online business.
SEO In India Completely Cost-Effective For Website
You have to make sure to select the right kind of SEO Company in India. SEO Companies located in India helps the clients globally to reach their goals of online business. With their know-how tools and methods, they effectively and efficiently help to reach the top rank of the search engines results, gaining traffic and visibility to earn revenue.
The professional Search Engine Optimization and Internet Marketing Servicing will always help you. There are exclusive and advance SEO India techniques used by the search engine optimizers who have very vast and rich experience in professional Search Engine Optimization Services. There’s always a team of dedicated and professional SEO India experts who can really make the difference on your website by tweaking your project for better rankings.
There might be a great guidance given to the clients to develop customized strategies that will help boost their search engine rankings significantly. The aim behind this approach is to reach the top and help the customers reach there as well. The knowledge and experience used in this area will help you get a piece of the pie, which you might be losing otherwise to your competition.
Search engine optimization Services will helps you to capture targeted traffic for the people who are already looking for the product or service you offer. A well optimized website plays a pivotal role in any search engine marketing (SEM) strategy. It’s a truly sustainable long term solution to your traffic woes which is a process that has been optimized for search engines as it can stay at the top for long periods of time.
It is commonly accepted fact that search engine optimization is probably the most effective Internet marketing investment. The most crucial of all is to access SEO India services that are a class-apart. The primary goal besides this is to achieve results through scientific, analytical, effective, and ethical SEO practices.
topic : Improved Search Engine Ranks Strategies SEO is a new animal. Many ask me if SEO is a new science or mathematical discipline. Absolutely not, SEO is an art. That’s why you have the same odds to be successful in SEO like me
Improved Search Engine Ranks Strategies
SEO is a new animal. Many ask me if SEO is a new science or mathematical discipline. Absolutely not, SEO is an art. That’s why you have the same odds to be successful in SEO like me or like anyone else.
Yet, there are some improved search engine ranks strategies that you may use to get higher search engine ranks. I can not assure those strategies will always work but they may certainly help get into the big guys game. Let me describe a few of them:
1. “Links, links, links” – Even more important than the famous Donald Trumps’ “Location, location, location”.
You must set a network of as many quality links to your sites as you can get. What are those quality links, you ask?
Quality links are links to your website from other sites with a competitive key phrase in the hyper link text, linked to different pages in your web site from sites with high search engine ranks.
You can build links with many like strategies such as affiliate marketing, exchanging links, articles submitting and others.
2. BE natural – Search engines like natural behavior. The days of quick make money internet marketing cd are gone.
You will have to add pages and build links gradually and consistently. You must be patient to get higher search engine ranks.
3. Benchmark and audit – There is only one thing in common for all the SEO experts. They all learn from their mistakes. Each of them has his own techniques of auditing and benchmarking.
You could never stop researching and developing. Indeed, the internet market is almost endless. Yet, so is the number of potential competitors.
Personally, I have a set of auditing, researching and developing actions I do each month for each of my sites. Surprisingly, it works.
Finally, you may use some tools to make things easier for you – from meta tags optimization services to article submitting services. Yet, those services cost money. I suggest you start doing the hard work by your self and slowly outsource some of the work. Good luck.
topic : Google Cache – Why You May Want To Avoid It Sites will take extraordinary steps to get every possible page into Google to enhance their page rank. In the case of the Google cache, this tactic can sometimes come back to haunt
Google Cache – Why You May Want To Avoid It
Sites will take extraordinary steps to get every possible page into Google to enhance their page rank. In the case of the Google cache, this tactic can sometimes come back to haunt sites, particularly sites selling products.
Google copies everything it can get its dirty little spider robot on. Google stores these copies in a cache. The cache is simply a copy of all previous web pages for the link in question. If you search for something on Google, each result returned for the search has a “cached” button at the end of the link. Click the “cached” link and you will see previous copy of the page. Often, what you see is an older version of the page.
If you sell products on your site, do you really want Google copying old pages and making them available? Put another way, do you really want customers to see the old prices of the products you are selling? Many sites change prices or information during the year as a reflection of selling cycles, etc. If your prices are at their high point in September, do you want customers clicking the cache link and seeing lower prices listed from July? Probably not.
Don’t Get Cached!
Keeping Google and other search engines from copying your pages is fairly simple. It requires a bit of meta tagging, but nothing difficult. The robots for all search engines relying on meta tags should stop copying your site. Lately, YahooSlurp has been acting odd, so make sure you keep an eye on it after it crawls your site.
To get rid of pages that have already been copied, you should just contact the search engine in question. They will usually delete the copies, but they aren’t particularly quick.
Adding pages to Google, Yahoo, MSN and any other search engine should be a definite goal for every site. Before storming down that road, just make sure you understand the consequences of old pages appearing in the cache.
topic : Link Popularity: How to Boost Your Rankings So, after hard and time consuming process you got your web site on the internet, optimized it for certain keywords and can’t wait to see it at No.1 position on Google, Yahoo and
Link Popularity: How to Boost Your Rankings
So, after hard and time consuming process you got your web site on the internet, optimized it for certain keywords and can’t wait to see it at No.1 position on Google, Yahoo and MSN? Not so fast. First of all, you’ll need 3 things to be taken care of: on-site optimization, search engine submission and some major work on link popularity building. There’s plenty of information about internal web page optimization on the internet, and it’s not a secret how to submit all your web pages to Google or Yahoo through their new feed systems. If it is – you should educate yourself about the first two elements first, and then worry about link popularity.
The first thing you should do is to listen to what search engines have to say about search engine optimization. It’s not a secret that they hate web pages artificially stuffed with keywords or bought incoming links. Such techniques give them a hard time to deliver relevant results to their users. In fact, current search engine ranking algorithms are so advanced that in a lot of cases they can distinguish between natural and bought incoming links.
So, what do search engines have to say about their rankings? Never try artificially boosting your rankings. Don’t participate in link farms. Don’t buy links. Don’t stuff your text with keywords just to get higher rankings. In conclusion – do not interfere with their function to deliver relevant and useful information to the user.
Well, it’s not a bad idea to listen to them for a change. The techniques of getting links that I am going to tell you about are both search engine “legal” and “not so legal”. The choice is yours.
The first thing that everyone should do is make the content of their web site useful and informative to people. Doesn’t matter what kind of website you have, try to give something useful to your visitors. This can be useful information, some attractions, free service, or anything you may come up with. This may sound banal, but this strategy eventually will pay off. Other web sites will notice that you have something useful and original, and will start linking to you. This is the best and most “legal” link building strategy anyone can come up with, although it takes the most time and patience.
Second “legal” choice for building link popularity is through articles. Try to write an interesting article about something you are good at and know a lot. Then find thousands of article submission and publishing web sites that are available on the internet. Use your best friend and enemy at the same time – Google – to find them. The most important part of the article is the Resources box, where you can use HTML code and place links to your web site.
The next perfectly “legal” and effective area to build your link popularity is forums. You can find millions of forums on the internet – take advantage of them. Post your answers to relevant topics, and don’t forget to use HTML and links to your site. It can’t get any easier than that, and at the same time, it might help your rankings a lot.
I bet you heard about reciprocal links – when you link to some web page, which in exchange places a link to your web page on their site. This strategy may be not as effective as couple of years ago, but it still works. Search engines simply can’t ignore links to your webpage. The most important thing to remember about reciprocal linking, as with all other links, is that links from related websites will have much higher impact on your rankings than those from unrelated ones. Also, don’t forget the importance of keywords and rephrases in the anchor text – without it, your links are close to useless.
Do some research and find websites similar to yours. They don’t have to offer exactly same services or information – something broad as computers or internet if you are offering web design services is good enough. E-mail their administrators with a request to exchange links. How to persuade them to place a link to you, especially if their web site has good rankings on the search engines – that’s another subject. Offer something useful in exchange – for example, suggest placing a link to them on your home page, while they put the reciprocal link on their partners or resources page.
Find millions of directories where you can submit your web site. Some of them offer free inclusion, some of them ask for a reciprocal link, while others require to be paid for the listing. Whether to pay or not, that’s totally up to you, but from my experience, some of their links are worth several dollars that they are usually asking for. Make sure they have substantial Page Rank, and sacrifice several dollars. It will pay off eventually. But to start, try to find countless free directories and submit you web site there.
Finally, time has come for the most controversial and dangerous link building strategy – link buying. I don’t recommend anyone to use it, but a lot of search engine optimization specialists are utilizing this unfair tactics, placing honest optimizers in serious disadvantage. If you decide to go ahead and buy some links, make sure of two things: the page you are buying a link from has a high Page Rank, and find the links for sale in search engine optimization forums – never buy links from the websites that specialize in this. Otherwise, Google will weed your web site out from their index faster than your eyes blink.
In conclusion, I would recommend staying away from unethical link building strategies, and concentrate on long-time goals versus short-term ones. Keep in mind, that if everyone starts buying links and using other unethical search engine optimization techniques, search engines will not be able to deliver relevant results, and eventually come up with new and smarter algorithm to kick such websites out from their indexes. With all the ethical search engine optimization methods I told you about, everyone can build substantial link popularity and get good rankings.
topic : SEO Services Story on Internet You can utilize the services given by the SEO’s situated in Delhi. The services are one of the best services that could easily come under your budgets. SEO Services are provided in the form
SEO Services Story on Internet
You can utilize the services given by the SEO’s situated in Delhi. The services are one of the best services that could easily come under your budgets. SEO Services are provided in the form of outsourcing. You can outsource your website promotion work to different companies which are SEO Delhi experts. All of these services differ in terms of cost.
The SEO Services in Delhi are also in the form of contracts and companies do web promotion and Internet marketing activities for their clients. They take care of the website and report to client every month. There are many companies that offer these services in the form of monthly management scheme.
The process in which the website undergoes redevelopment to more effectively communicate your keywords to search engines is termed as SEO. Search Engine Optimization enables your website to rank higher on major search engines. The process is dependent upon two factors which are unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to your website. There are other important factors too which determines the ranking with search engines termed as the architecture of the website, the visibility of the content, its underlying code and how natural site appears to the engines.
Some of the SEO services Delhi are providing genuine services these days. If your website needs to be search engine optimized, always take great care in choosing the SEO Delhi Company. Getting a good search engine rank is not an easy task but it is a long process. You should beware of black hat SEO Delhi techniques as it may affect your business in the long run.
There are many SEO consultancies which are involved in this work. You can easily avail the services of the consultants at any time. There are maximum types of services through these consultancies like defining of keywords, writing of content on keyword basis, on page, off page optimization techniques and other internet marketing techniques.
topic : Reach In Your Destination with e-Fuzion In search engine the organic results to tend to be seen as non-biased, and they there fore are able to provide visitors that are more valuable. An organic search result is end product
Reach In Your Destination with e-Fuzion
In search engine the organic results to tend to be seen as non-biased, and they there fore are able to provide visitors that are more valuable. An organic search result is end product of search engine optimization techniques applied to a web site. There are a host of factors to bring your web sites on top for your key words. SEO Services Delhi company e-fuzion with organic optimization is maximizing the visibility of a web site by enhancing the listings which appear more prominently in searching organic results. Searching is just process by which internet users find web site with out paying to search engines. While a pay per click campaign may produce results more quickly than a search engine organic campaign then search engine organic optimization can offer you the best result. With SEO Services Delhi company e-fuzion the web site owner gets big achievement in the world of web development. This organization takes the help of different techniques and ideas. SEO Delhi services Delhi with the help of search engine organic its results tend to be seen as non-biased, and they before are able to provide visitors that are more valuable. An organic search result is end product of search engine optimization techniques applied to a web site. There are a host of factors to bring your web sites on top for your key words. SEO Services Delhi demands on deep competitive analysis, key words research, links relevancy, titles and Meta tags, contents, the list of end less. SEO Services Delhi company always updated its algorithms, so there is a need to keep the pace too. SEO Services Delhi company e-fuzion always working towards improving the site and it just want to offer a good rank to the site. For improving the quality of technology the search engine crawl the web more deeply and return increasingly relevant results to the user.
In its conclusion SEO Services Delhi company e-fuzion is the only organization which provides all the need able facilities for web site development. For a better ranking the web site just need the freshness and its real content of every high ranked web site. With e-fuzion many web site succeed into their goal. But it will take some time. In searching process the technologies are differed from time. Actually it differed because of innovative technologies. But e-fuzion is the only organization which offers better service comparing with other organization.
topic : The Myth of Search Engine Optimization There are only 10 spots in the top 10 spots. This might seem like a repetitive statement, but it is making a point. For companies to be selling the availability of 10 spots to thousands
The Myth of Search Engine Optimization
There are only 10 spots in the top 10 spots. This might seem like a repetitive statement, but it is making a point. For companies to be selling the availability of 10 spots to thousands of companies makes for a mathematical anomaly that all the keyword buying in the world won't be able to solve. The danger of all this madness is that, like with the original internet boom, the SEO (search engine optimization) boom will go bust as more and more companies get tired of spending money for results that somehow always seem to get replaced by excuses.
There are ways to naturally secure a reasonable position on search engines. They include:
Embed Keywords in Your Content - the placement of keywords (words you want your website to be categorized as and words you want the search engines to pick up on) in your page title and throughout your content will allow the search engine spiders to identify your site as you wish to be identified and place your site as part of searches for the words you select. The placement of the most critical keywords in the title tag will result in a higher search placement because the search engines place the title as the clickable link on the search engine results page. Once upon a time meta tags and meta keywords were used by search engines to evaluate content and search relevancy. This is not done anymore, partly because spammers abused it, and partly because the search engines could not figure out a way to monetize it (as they have with keyword purchases). The use of meta tags and keywords within your content is still helpful though in that they are often what is used in the description of your company on the search engine results page. By the way, make sure that while you are creating content that will be noticed by the search engines you don't wind up creating content that is either incomprehensible or irrelevant to your readers. It makes no sense putting all this effort into getting people to visit your site if they can't understand a word of what you've written once they get there.
Have a Proper Architecture - search engines cannot index pages that are more than two clicks away from your homepage, which is about the same distance the average web user is willing to travel to get at your information. It is therefore necessary to make certain that the structure of your website is constructed to maximize both search engine indexing and userability. In this case the two converge, so it is an easy condition to agree to execute.
Generate Link Relationships - to some extent, search engines rank according to some estimation of your site's popularity. One of the parameters they use is how many other sites are linked to yours. So you need to develop affiliate and other relationships that link their website to yours. This too is consistent with general good web marketing, and therefore should not arouse too much resistance.
Search engine placement cannot come at the expense of your traditional and online marketing programs. It could, perhaps, be a component of your integrated plan, but you need to make certain it does not take over your other activities. The lure of the search engine - this idea that leads are generated by the lead itself - is very seductive, and the reason why so many companies have forsaken much of their other marketing activity for the full time management of their keyword purchasing and search engine optimization activities.
There have always been preferred places to advertise and there have always been preferred ways to generate leads - and often the only companies able to avail themselves of these top-tier opportunities were those with the financial resources to do so. Just as Time magazine has but one back cover to sell, Google has but 10 top spots for the keywords you want. If you have the means to purchase your place on that page, and you deem it to be a productive use of your marketing dollars, then you should do it. However, if you do not have the resources, and you are nonetheless spending money because some web marketing firm is promising you better placement, you are most likely throwing your good money away. Even with the pay-per-click model, which serves to reduce some of your risk, you are still paying for keyword purchase services and most likely other related services. Without spending real money you are either getting sub-par keywords or you are being placed well after the first three pages - and very few people bother searching after the third search engine results page.
If you don't believe us, google it. You'll see.
topic : Creating a Custom 404 Error Page Every web surfer has encountered the dreaded 404 page not found error message. The generic error page is horrible to look at and it does not encourage web visitors to explore more of your
Creating a Custom 404 Error Page
Every web surfer has encountered the dreaded 404 page not found error message.
The generic error page is horrible to look at and it does not encourage web visitors to explore more of your site.
Imagine being able to setup a custom error message page that looked good, told the visitor what had gone wrong and then suggested some alternative links to other locations on your site, such as the home page, sitemap or even a search page.
If the visitor wanted to, they could then visit other parts of your site.
It is very easy to setup a custom 404 error page (The 404 error is the error number returned when a page or directory is not found on your site).
The easiest way to redirect visitors that encounter a 404 is to either send them to your sites home page or to your sitemap page
We do this by placing a one line of code in your websites .htaccess file
ErrorDocument 404 /sitemap.html
This would redirect all 404 error messages to the sitemap page.
The path to the page you want to display, must already exist on your web server, otherwise the web server will tie itself up in a never ending loop.
The full path to the error page must be specified and it must be relative to the root path of that account (remember, placing a / at the front of a file name or directory specifies that it’s relative to the root directory).
To make a custom error page, simply create a page using your favorite webpage editor such as MS FrontPage or DreamWeaver. The page can contain anything you wish, such as images, links etc. Save the file as something easy to remember (such as 404errors.html)
I would then suggest you make a directory directly off your /public_html/ folder and call it “error” and place your error files in here.
This would now mean that your .htaccess command line would now look like:
ErrorDocument 404 /error/404errors.html
Now whenever a 404 error was generated on your site, your custom error page will be displayed, and keep your web visitors happy.
In the upcoming article, I will expand on this idea, and show you how to you can receive an email notification that a 404 error has occurred on your site. It will tell you what caused the error, and the offending page. Allowing you to try and fix all broken links leading to your site.
topic : Valuable Search Engine Optimization Help The World Wide Web is a storehouse for different types of information. All of the information is a just a click away and so is search engine optimization help. Finding online information
Valuable Search Engine Optimization Help
The World Wide Web is a storehouse for different types of information. All of the information is a just a click away and so is search engine optimization help. Finding online information is not a difficult task at all. What is important is not finding the proper information but making successful and creative use of this amassed information. I have scoured the internet for effective search engine optimization help information and have compiled a list of the various valuable and effective methods available.
The search engine optimization help list is vast. However I am sure correct implementation of the below mentioned methods will surely bring success to any online business. These methods are tried and tested methods of search engine optimization help and are bound to bring new leads to a site.
• Choose the most effective keywords for your online site. The most common keywords are not necessarily the most effective ones. Unique keywords can often turn out to be the most effective ones for a website.
• Take special care of the title of your site. Major search engines like Google, Yahoo, MSN, Lycos and Alta Vista do not read titles which are too long. Spiders of search engines will not crawl the title of your site unless it is within limits and the title is effective.
• Participate in as many SEO forum discussions as possible. This is a great way of building and exchanging links besides learning more techniques of search engine optimization. SEO is a constantly evolving field and you must know all about the latest happening in this field to promote your site.
• Use the most effective content in your site. Make sure not to reproduce the content in your site from any other site. This will give out a negative impression about your site and you can end up losing credibility. After all, credibility of a website is the very basis of effective search engine optimization of a site.
• Link exchange is a very effective search engine optimization technique for promoting a website. However make sure to exchange links with sites which have huge number of visitors. This is bound to bring some traffic to your site as well.
• Keep updating the content in your site regularly. Your online site is the only source of information for prospective clients. If the content is not updated on a regular basis, you can end up losing a substantial number of prospective clients.
• Submit articles to different article sites. Online users are hungry for quality information and if you are able to write quality articles, this will serve you with dual purpose. First of all you will provide information to visitors and secondly you can create back links for your site in search engines.
• Take special care while designing your website. Keep checking from time to time to see if the links are properly working or not. Also make sure that your site is easily navigable, and if is not, you can end up losing a large number of potential clients.
• Blogging is the most effective method for search engine optimization. Blogs are fairly easy to be written and you can update it on a regular basis. The link of your site in the blog is sure to bring traffic to your site.
topic : Two Search Engine Optimization Myths Debunked Search engine optimization, or SEO, is one of the most cost effective ways to market your business on the web. The problem is, that there are so many myths and rumors about SEO,
Two Search Engine Optimization Myths Debunked
Search engine optimization, or SEO, is one of the most cost effective ways to market your business on the web. The problem is, that there are so many myths and rumors about SEO, that it is hard for most webmasters to know what to do, or even how to choose the best SEO services for their site. In this article, I will debunk two popular SEO myths.
SEO Myth #1 : Google PageRank is very important
Google Page Rank is way over-valued by many webmasters. It is not unusual for a website with a PageRank of 2 to outrank a website with a PageRank of 5. The reason is that PageRank is only an indicator of one of many factors, and PageRank is not even a reliable indicator, at that.
GooglePage Rank is simply a measurement of how many pages link to you. Every page that links to your site gives your site a certain number of points. The number of points the link gives your site is determined by dividing the number of points that that page has by the number of links it has to other websites.
Google PageRank is becoming increasingly unreliable, too. In the most recent update, millions of webpages were changed to a PageRank of 0, for no apparent reason.
SEO Myth #2 : Meta tags determine your rankings
The major search engines pay little or no attention to your meta tags when ranking your website. This is because meta tags are too easy to optimize for the search engines, but not be relevant, since your visitors do not see them.
The meta description tag is used by search engines to display in search results, so it is important, since searchers see it. But your meta description tag still bears little weight to your site's ranking.
There are two things that ARE important in SEO – the content on your webpages, and quality links pointing to your website.
topic : Long Tail Search Engine Optimization What is long tail search engine optimization? And how will it help your internet business? The theory is simple really. You can make just as much money or maybe more out of the less
Long Tail Search Engine Optimization
What is long tail search engine optimization? And how will it help your internet business?
The theory is simple really. You can make just as much money or maybe more out of the less clicked keywords than the more popular keywords for your given product or service.
Although this may have not been feasible some years ago, with the advance in many keyword and analytical software programs, it is now possible.
So lets examine the theory a little more.
The premise is that by knowing many or even all of the keywords and phrases that bring in say 20 to 30 percent of your traffic, you can capitalize on this by meshing or organizing these keywords together which then leads to a snowball effect on the search engines and creates many more rankings.
As you build more and more of these keyword pages or blog postings, your incoming traffic will start to climb and within a given period of time, 50 or 60 percent of your traffic can be supplied through these many additional higher rankings or “long tail” optimized keywords and phrases.
Such a shift away from having to “compete” with many other websites in your business field does and will bring many benefits.
1. The option of removing the use of some advertising completely.
2. The option of minimizing some advertising and campaigns.
3. The option of scaling down search engine optimization campaigns.
4. Due to the expansion of keywords and phrases, the option to add additional and or up-sell products.
5. With more pages, the use or larger use of monetized advertising could be used. i.e. Google Adsense.
This is by far a minimum list of all the benefits that such a “long tail” campaign may bring however the main points being reduction in costs and increase in profits.
Combine this with the current low prices of placing new material online and the minimal fees required to have new content written in economically growing countries, you have a very cost effective marketing plan.
Lastly, one of the main focal points or benefits of such a campaign would be the major search engines themselves.
Constantly scrapping over high targeted keywords, is off course accepted by the search engines, as long as you always stay within their rules and requirements.
What the search engines do actually love… is on topic, keyword rich content pages and lots of them!
Submitting many of these “long tail" keyword pages will then lead to many first page rankings, thus helping your whole website via the downward flow of a higher ranking score. In turn, this helps all pages, even those that have a high level of competition and may have previously required search engine optimization.
At the end of the day, a very well thought out SEO marketing campaign is about utilizing all options available for maximum return. For your business, “long tail” search engine optimization may just be one of those options.
topic : Link Exchange and Search Engine Optimization Here’s an overview of how exchanging links can improve our search engine ranking. I believe Exchanging Links is one of, if not “the” best way to market your site online! Read
Link Exchange and Search Engine Optimization
Here’s an overview of how exchanging links can improve our search engine ranking.
I believe Exchanging Links is one of, if not “the” best way to market your site online! Read below to see why.
Some people believe that in order to be successful online they have to direct thousands of targeted visitors to their site. TRUE
They also believe that they have to spend all their time adjusting the scripts and contents of their pages, to make the search engines spider them and rank them well. FALSE!
They believe that if they do this it will improve their ranking and automatically drive targeted visitors to their site by the ship load. Partly TRUE, but after viewing some server logs belonging to a top ranking (first 1 – 5 sites on the first page, in his niche)
I saw that only a small number of visitors came from search engines!
And the major majority of clicks came from reciprocal links.
It’s true that there are some quick and easy scripts and txt files etc… that you can place in all your pages, and on your server, that will guide the spiders to keep coming back and also guide them to index your pages, this doesn’t take long to do and I believe it helps a little. But the search engines are smart and always changing there systems so someone could work for weeks, too tweak a site for SEO, only to find out that the rules have changed again and their site is no where to be found! So focusing purely on SEO can be risky!
Should we focus on getting high ranking as a priority? Or should high ranking be seen as the result of other marketing and promotional strategies that bring even more visitors that are even more targeted.
The result of having more visitors being that our ranking will increase.
Not by using strings and mirrors to “fool” the search engines into thinking we have a great site, when really, we don’t have many visitors which is why we’re trying to trick the search engines, and don’t have great content or services, because the visitor has come to our site looking for some that we tricked the search engine into thinking that we had! This is like putting the cart before the horse.
If we focus on building a network of “reciprocal links” (that’s a link from you to someone and a link from them to you) we add valuable content to our users and we have other businesses in our target market niche, sending highly targeted and motivated users to our site.
The search engines like this because there are more sites saying, this is a good site, and every time those sites get spidered the bots find our link and keep on coming back to our site!
So that helps with search engine ranking, and driving targeted traffic, and adding valuable content.
We want our prospects, users, and customers to “bookmark” or save our site in “favorites” they will do this if they are interested in our “Niche” and learn that they can get all the information they ever need from our site. Of course they are more likely to read our newsletters and take notice of our promotions etc, on the home page.
If someone goes to Google and does a search, that person will find that most of the top ranking sites have a “Link Directory” this is a directory of reciprocal links. Doesn’t that tell you something?
Here’s another reason to create a link directory, when you create a directory it is created around sites that are related to your business market niche, therefore, when your site gets crawled by the spiders, they see that you’ve done their job for them, they also like this.
So to summarize:
Search Engine Optimization, is important, and helps to bring more visitors.
Link Exchanging, is important because it can drive more visitors then search engines, once established. Directories ad valuable content for your customers/visitors, and this it improves your SEO.
There are many other free strategies for promoting your online business; this is just an overview of two of them. Obviously another way to promote your business for free, is Article submissions, this is also one of the quickest and most effective free advertising strategies available online.