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topic : Link Building and Link Strategy for Increased Web Traffic Toronto, ON November 26, 2007 – There are millions of websites in cyberspace. The challenge becomes how to ensure that your website is found on search engines and
Link Building and Link Strategy for Increased Web Traffic
Toronto, ON November 26, 2007 – There are millions of websites in cyberspace. The challenge becomes how to ensure that your website is found on search engines and is seen by potential customers.
Part of your marketing strategy should be website link building. You will need tools to help make it easier to acquire and manage linking. The benefits of linking include increase traffic, possible search engine placement improvements and website revenue opportunities.
The reason to build links is to make your site competitive relative to other websites. The more link submissions you make the more of a chance you have of getting web traffic from these links. The second benefit is that your linking count will go up relative to other sites in your niche category. Websites that have lots of traffic often have lots of links and this was done through manual link submissions.
One last thing, if you think you are going to run a website and get rich by doing this marketing technique alone. It is not likely going to happen, unless you figure out a way to do this very efficiently. This technique is just one factor of many to tick off, on your marketing to do list.
One site is making it easier for webmasters to ensure they receive the maximum exposure by providing all the resources necessary to build their links and create opportunities. From information on blogging to a complete listing of major and minor search engines, www.linkbuildingstrategy.com is the free and simple way to build up site visitors.
topic : SEO (Search Engine Optimization) Basics – Part II In the second and final part of this article I will cover the remaining 5 areas that relate to solid Search Engine Ranks for particular number of key phrases. Again, this
SEO (Search Engine Optimization) Basics – Part II
In the second and final part of this article I will cover the remaining 5 areas that relate to solid Search Engine Ranks for particular number of key phrases. Again, this will apply to any type of website, on any industry you are targeting.
Lets review the last 5 areas:
Provide a road map of your web site, and search engines will follow it.
Called the "sitemap", this very simple page contains links to every page on a web site and serves one very important purpose. That is to get your sub pages crawled, and into a search engine's index.
Search Engines look for the robots.txt file, so make sure you have it.
As its name implies, this is a text file that tells robots what to and what not to index. Its content consists of so-called records. Only mention files and directories that you don't want to be indexed. All other files will be indexed normally if they are linked on your site. Having a proper robots.txt file gives your pages the rankings they deserve. If search engines know what to do with them, then they can give them good ranking.
Submit your site to related categories in niche directories.
Internet directories have become very important because they represent an easy path for inbound links creation. Now, when you submit your site to related categories in your industry you get that extra link factor, quality. Links from these categories can have a very positive effect on the search engine rankings of your web site.
Writing articles about your site, a great way to get new content.
This will help you get good positioning on search engines and quality incoming links as well. Always keep your articles as informative as possible. Other web sites will link back to your articles if you do. Write about the topics that your visitors are interested in, and don’t forget to send them to syndicate sites. They will in turn offer them to others. Just make sure that you always have a link back to your web site so that all sites who publish your article will automatically link to you.
Become an authority in your field. Visit relevant forums and blogs.
Only join forum and blogs that are relevant to your industry. Use your expertise as a site owner in your industry to give information and advice. Of course, put your URL into the signature of your posts. Being the authority is simply knowing your industry, and giving people the information they need to trust you and your site.
topic : Choosing The Right Free Blogging Tools There are many free blogging tools on the market, but loading up your blog with all of the free accessories that you can find isn't necessarily a good idea. While it may be tempting
Choosing The Right Free Blogging Tools
There are many free blogging tools on the market, but
loading up your blog with all of the free accessories that
you can find isn't necessarily a good idea. While it may
be tempting to add a visitor counter, a flashy
background, an exciting new font, and a cluster of
quirky animated gifs to your blog, this kind of plan can
easily backfire. The key to getting the most from free
blog tools is being selective.
It is a great idea to learn about all of the kinds of free
blogging tools that are available so that you can make
an informed decision about what to add to your blog,
but try to remember that just because you can have
something doesn't mean that you need it. Practice
restraint and only choose the options that you think will
really be useful. If you can find out how many visitors
are reading your blog by checking your traffic statistics,
a visitor counter is likely to add unnecessary clutter to
your page. If your blog is text-based, a flashy
background can be more of a distraction than an benefit.
Be realistic about assessing what kinds of blog
accessories will help you realize your vision and
improve your site. Remember that even a blog tool that
doesn't cost you any cash may not be an asset in the
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topic : Getting to the Top of the Search Engines The best way to get free traffic to your website is by getting to the top of the search engines. Getting to the top of the search engines can be difficult and takes a lot of time,
Getting to the Top of the Search Engines
The best way to get free traffic to your website is by getting to the top of the search engines. Getting to the top of the search engines can be difficult and takes a lot of time, but it will pay off in lots of free traffic. Here are some ideas for getting to the top of the search engines.
Use a descriptive title for each page of your website. The first words in the title should be the ones you expect customers to search for the most. The title will be highlighted in the search engines, and you want people to see what interests them.
Placing keywords in the right places helps in getting to the top of the search engines. Search engines look for important keywords in the headlines, subheads, and first paragraph. While you should make the first paragraph as keyword rich as you can, don't sacrifice content to do this.
Search engines view hyperlinks as important, so use important keywords in hyperlinks. This works especially well when the name of the page you hyperlink to has the same keywords as in your hyperlink.
Write a website consisting of several pages. Each page should concentrate on one keyword or keyword phrase relating to your site.
Submit your site to the major search engines. You can do this by using the "add your URL" link found on the search engine site.
Links from good quality sites will help you rank well with some search engines. In addition, they are another way for people to find you. Find sites that complement yours and ask if they will consider reciprocal linking.
topic : Your Online Business Can Grow With SEO Selling and marketing a product or service in today’s realm does not only reserve itself to actual store presence and sales. In these days, setting up an online storefront is an innovative
Your Online Business Can Grow With SEO
Selling and marketing a product or service in today’s realm does not only reserve itself to actual store presence and sales. In these days, setting up an online storefront is an innovative add-on to and actual store presence, and probably less expensive and more valuable than ever, as more and more people get relaxed shopping online
Putting up an online storefront is an innovative method of starting a business or generating sales by expanding the reach of your current business, and whether you are opening your shop online for the first time or have already started down the path, you can boost your online sales through techniques that are helping today’s online businesses thrive. Any or all, or some of these strategies can be integrated to help increase traffic, and drive more people to your site and make it more attractive to prospective customers.
As a marketing strategy for increasing a site's relevance, An SEO considers how search algorithms work and know what people are lookingfor. An SEO’s efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could stop search engine indexing programs from fully spidering a site. Other, more helpful stuff may include adding unique content to a site,and making sure that the content is easily indexed by search engine robots, enabling the site to look more appealing to users.
SEO’s Can Help Generate More Sales
An SEO may help generate a return on investment. However, search engines are not paid for organic search traffic, so their algorithms may change, and there would be no guarantees of continued referrals. However, due to this portent for the lack of guarantees and certainty, a company that relies much on search engine traffic could suffer major losses if the search engines stop sending or attracting web visitors. According to notable web analysts, operators should liberate themselves from dependence on search engine traffic. A top ranked SEO blog, Seomoz.org, has analyzed that "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.
Keywords Are Crucial In The Web
Search terms are important. Even one’s most frequent and loyal customers are likely to discover your site by searching. Having relevant keywords in your page titles, product titles and links could make all the difference when one tries to lead customers to your site. For those with established sites, it is imperative not to t forget that keeping your keywords current and relevant is an everyday thing. Ensure that you check your Web logs regularly to see what visitors search for on your site, and identify pages and products appropriately.
Relevant Content Matters
Adding as much relevant content as you can to your site improves your customers’ appreciation an experience, as well as the positioning of your site on the search engines. The important term here is relevant. Content that isn’t related to your products could work against you, as it may confuse the potential customers and gives search bots the impression that you’re tricking them. A better method to add relevant content to your site is to add descriptive paragraphs about each of your products, which are placed next to your photos. Use as much detail as possible and necessary, and be sure to use the terms people are most likely to enter when searching.
topic : Google Page Rank Updates Many webmasters are obsessed with the Google Page Rank. Articles and books have been written about Google PR (Page Rank). Forum postings cover the topic over and over again and about every 3 months
Google Page Rank Updates
Many webmasters are obsessed with the Google Page Rank. Articles and books have been written about Google PR (Page Rank). Forum postings cover the topic over and over again and about every 3 months tensions are rising when a possible Page Rank update is eventually happening. Page Rank updates are an interesting experience watching a small group of webmasters go a little crazy.
It all starts with somebody noticing the PR update in progress. This event will find its way into forums and newsgroups fast. Within minutes and hours the Internet community becomes aware of a Page Rank update. As Google.com uses several different data centers for its search engine services and also updates them in different intervals webmasters all over the world will see different results when looking for Page Rank results. A Page Rank update will also not complete within an hour or a day. For several days results will fluctuate.
With that in mind it is a funny event watching the hype surrounding a PR update. Webmasters get nervous if the PR of their website suddenly changes. A change can mean that the PR completely disappears or that the webmaster sees different (conflicting) results. As a high Page Rank can mean higher amounts of traffic and eventually higher income from a website this event often feels like a rollercoaster ride for the people who depend on having a successful website. Imagine the website you worked for so hard suddenly going up and down in Page Rank during a PR update. Now the same people start posting questions and comments in forums and newsgroups. The more experienced webmasters know the game and react professionally. They know that the publicly visible Page Rank is just a moment in time to display a snapshot of what is in Google's database. They know that PR actually updates daily or weekly internally, but that these more frequent updates do not show up as publicly visible PR updates. But no matter how often it is pointed out that the publicly visible PR is not important - the hype around this topic by a large group of webmasters does not quiet down. "How many links does it take to get a PR 5?" - "Why does my PR suddenly went down? I added x number of back links to my site." - "I hate Google for doing this." - These and many other comments or questions will show up. But in the end it all comes down to: Public PR is just a snapshot in time of what is in Google.com's database. PR changes much more often than what is showing up in the Google Toolbar.
And so it comes as no surprise that about every 3 months the tensions go high up in newsgroups and online forums when it comes to discussing Google Page Rank. If you are on the hunt for a high Page Rank for you site - don't waste time looking for the publicly visible PR. Use the time the others need to discuss PR to actually work on the Page Rank for your site. Establish high quality back links to your site. Grow these numbers slowly. A large increase in a short amount of time is not natural. Back links grow slowly and that is what Google is looking for. Be smart - be in it for the long run and not some short-term PR gain that won't last.
topic : Pleasant Full Technology for Your Site The main determine of an online shopping portal is to make intelligent impact easier. Hence, the SEO Delhi metropolis consort e-fuzion is constructing in such a manner that they lead
Pleasant Full Technology for Your Site
The main determine of an online shopping portal is to make intelligent impact easier. Hence, the SEO Delhi metropolis consort e-fuzion is constructing in such a manner that they lead the visitors to accomplish the simple task of making an online purchase. Thus, there are some differences in a intelligent metropolis that is created for ecommerce, and which is created for other purposes. Though every website needs to be attractive, and substantially designed and systematic, there are some conceptual differences in the SEO Delhi metropolis consort e-fuzion of an online shopping portal and that of any other website. Taking a close look at some top ranking online shopping portals module reveal the difference between the two. The usual responsibility of a beatific online shopping portal includes a pleasant experience to the visitors, user-friendly navigation, and trustworthy aggregation most the website. Coming to think of it, almost every websites order this, then what is so extremely characteristic most an online shopping portal. The first criterion of becoming a beatific intelligent technology is to lead the visitors to the right locate in just one click. Some intelligent impact thinks that by taking the visitors to the webpage in a round most manner module help them expose a some more things most the place to him. This is extremely wrong. Instead of learning, more most the project possibilities are that the visitor module get harried because of your tendency and module advise out of the place completely.
Give your visitors a panoramic arranges of choices of products with a careful description and price tag along with them. Few websites keep the prices useable until the individual has reached up to the dealings page. This likewise is a criminal practice in SEO Delhi metropolis consort e-fuzion as it makes the visitor feel insecure most your practices. Be very open and country most your product arrange and prices. A genuine vendee module definitely go finished arrange of products before he makes his selection. If you are providing an offer on your online shopping portal, then use it as your USP. However, do not exaggerate on it. It is beatific to provide juicy offers to your visitors as it increases your income and popularity too, but do not go overboard with your offer song. It strength impact the other artifact round on the customer. He strength begin doubting the product calibers or your authenticity as well.
Search engine improvement is an extremely beneficial business and hence, must be created with immense care and thinking so that they are able to provide juicy returns to you.
topic : Make Your Web More Knowledgeable Search engine optimization look at not only how many people are linking to you, how important they themselves are but also what they are saying while linking to you. In fact search engine
Make Your Web More Knowledgeable
Search engine optimization look at not only how many people are linking to you, how important they themselves are but also what they are saying while linking to you. In fact search engine like Google have gone a step ahead. They not only look at the anchor tag but also the text surrounding it. SEO Services Delhi Company (e-fuzion) is essentially they are trying to establish the relevance of that link to your pages content. If anchor tag is so important and more often that not, one cannot control what the world says while linking to you then it is very useful to have internal links speak the language of keywords. This means that it is a good practice to use keywords as the internal linking text. Another important aspect of the internal linking then you should not do it using image map because many of the search engine does not follow image map. Alternative attribute will give the information about the image and where it is going to provide the link. In SEO Services Delhi Company (e-fuzion) you find the internal linking architecture, hierarchal, looping, extensive inter linking, redundant interlinks, broken links, dead links etc. There are three forms of that can be assumed while planning the sites internal linking pattern. In this kind of internal linking all the pages of the website are connected to the home page and home page is individually connected to all the pages of the website, but there is no linking between the pages of the web site. In SEO Services Delhi Company (e-fuzion) looping is kind of internal linking and its home page connected to the primary page and the primary page is connected to the secondary page and this process goes on till the last page is connected to the home page in this way a loop is formed.
topic : Search engine ethics The discussion about search engine optimization will always create a fuss. The problem can be discussed from many points of view, each with its own good and bad arguments. Most webmasters who use search
Search engine ethics
The discussion about search engine optimization will always create a fuss. The problem can be discussed from many points of view, each with its own good and bad arguments. Most webmasters who use search engine optimization understand the code of ethics, but they don’t always take it into account. Experts in search engine optimization bend the rules in favor of the surfers, the search engines or the clients. Some of them use the “whatever it takes” excuse to justify their actions while others “play fair”.
Search Engine Optimization Code of Ethics
Information seekers on the Internet want relevant, high quality written pages that are easy to use by anyone. However, their wishes usually come into conflict with the efforts of those who practice search engine optimization. To obtain a high page rank for a personal site or for a client’s is very difficult without some incompatibility between the site owner’s demands and the users’ needs. Because of these problems, all search engine optimization practitioners should respect and use the unwritten search engine optimization code of ethics:
-Search engine optimization will bring no harm to the client: This rule is meant to protect the Internet surfer from having to deal with badly optimized pages that affect the content of the site in such a manner that they are not useful anymore (but they do have high rankings). This rule also protects the owners of sites that require the services of search engine optimization experts. The optimization is not supposed to have as a result the removal of the client’s page from the index and directories of the search engine.
-The optimization will not violate any specified rule of search engines and directories: The rule states that the optimization experts are forced to comply with the guidelines of the search engine and to promptly take action if any changes appear. The sites have to be optimized without breaking any rules or offending anyone.
-No search engine optimization practitioner will harm, mislead or offend a customer: All individuals that visit a site will not be mislead, harmed or offended by any information contained and displayed by the client’s search engine optimized site.
- No search engine optimization practitioner will intentionally violate any laws: This refers to the intentional and repeated violation of laws related to spamming.
-Search engine optimization practitioners are not allowed to represent the clients’ site falsely: This states that the search engine optimization is not allowed to present false informational content to the user.
-No search engine optimization practitioners are allowed to present other people’s work as their own: Not taking this rule into consideration involves breaking the laws of copyright.
-Search engine optimization practitioners will not give false information about their area of expertise, abilities, education, training certifications and all other aspects that state they are experts in this field of work.
-Search engine optimization practitioners will not participate in a conflict of interests without first informing the involved parties
-Search engine optimization practitioners will not set unrealistic client expectations: The search engine optimization practitioner shouldn’t accept a large number of clients that are competing for the same keywords and shouldn’t deceive them regarding the effects their work will have over the ranking or positioning in a search engine.
-No search engine optimization practitioners should delude their clients about internal and external dispute resolution procedures
-All search engine optimization practitioners will keep their clients information confidential: The person who optimizes a site for a search engine is sworn to protect the client’s information and not disclose it to other sites. This includes logos testimonials, client lists, press releases and other important information. The expert is not supposed to use any of this info without first discussing it with the client
-All search engine optimization practitioners will give their best to increase or retain the client’s rankings: A site’s optimization requires people to increase or retain a client’s ranking with the help of ethical procedures. The expert is obliged to use only appropriate manners of maintenance or rank improvement, keeping up to date to the always changing technologies, competition and client web site needs.
This ethical code is adopted by many experts to guide their work by. It also provides a controlled environment in which competition is healthy and the technologies and procedures of search engine optimization are constantly evolving.
topic : Unethical SEO Practices to Avoid SEO, or search engine optimization, is how search engines are used to maximize the chances of getting a high ranking. As most Internet users know, you have to have a high ranking among the
Unethical SEO Practices to Avoid
SEO, or search engine optimization, is how search engines are used to maximize the chances of getting a high ranking. As most Internet users know, you have to have a high ranking among the search engines if you want to get visitors. Anyone who is searching for something online isn’t going to waste a lot of time by going through several pages of results before they give up and try a different search. That second search may not even locate your web site, and your potential visitor becomes a lost visitor.
So, search engine optimization is used to boost page rankings with the search engines. Search engines look for sites and rate them upon the number of the keywords searched appear within content on pages on the site. They also look for lots of links.
The desire to have a high ranking with the search engines is great. As everyone knows, you have to have a high ranking if you want to get visitors. And let’s face it, the whole point of having a web site is to get visitors! If you aren’t getting visitors, you aren’t improving business and you aren’t getting customers. And your web site is totally worthless if no one is looking at it. Search engine optimization becomes very, very important when you think about it and everything that it means.
Some may be so determined to get those high rankings that they do unethical things with their web sites in order to boost rankings. These unethical practices are best avoided. These practices can be changed, these unethical motives turned into ethical ones, and you can boost your site’s rankings the way you’re supposed to. First, identify the wrong things that you might be doing.
- Using your keywords improperly
Search engines are very clever, but they aren’t so smart that they can’t be tricked. Search engines do search sites for content, but they can’t exactly read the content the way that human beings can. Some web sites bury their keywords around a bunch of other words, in text that has no form and makes no sense. Long strings of text with random words like “boating fishing hunting outdoor adventure fish boat hunting the great outdoors forestry fishing rock climbing boating water onboard Alaska” come up all the time. Search engines may only be looking for the words “fish” and “fishing” and since those keywords appear within what seems to be content, a false ranking is given. But don’t do this! Customers don’t like this, and in the end “tricking” a search engine is never a good idea. Your keywords should appear within real content on your web site. Then you will get a genuinely high ranking.
- Improper use of META tags
META tags are part of the html code that is used to create a web page. The META tags are what you use to tell search engines what keywords are on your web site, what keywords you want potential visitors to use when searching for your piece of the Internet. Some may use META tags to try and “trick” search engines in a similar way as described above. This won’t work long, however, and search engines do not look by META tags alone. Search engines always search content.
- Having false content
“False” content are long strings of text that make no sense, that are only on the site to make use of keywords for search engines. While it’s important to impress the search engines and get that high ranking that’s so valuable, it’s more important to impress your visitors. Visitors like great content, too, and they’re going to be put off by a bunch of text that doesn’t make sense and isn’t a good read. While it’s true that most of the content on web sites is only skimmed over briefly by viewers, you still want that content to make a little bit of sense to them. Have good content, at least real content, and make the most out of your keywords using that content. That’s how to get a truly high ranking with a search engine, ethically.
topic : An SEO Tip – Pay Attention To Your Imbedded Links! Optimizing any web page involves both on-page and off-page optimization. Whereas on-page optimization emphasizes the use of carefully selected keywords to write a web page,
An SEO Tip – Pay Attention To Your Imbedded Links!
Optimizing any web page involves both on-page and off-page optimization. Whereas on-page optimization emphasizes the use of carefully selected keywords to write a web page, off-page optimization is all about building links to the web page from other web pages as well as other websites. The leading search engines’ ranking algorithms have placed much importance on links that it is not possible to achieve a high-ranking based solely on competitive keywords.
There are two basic types of links used in websites. One is the navigational link which connects pages within a site. The other one is the hypertext link which offer parenthetical material, footnotes, digression or parallel themes that can serve to provide relevant information in relation to the main content of the page. Both types of links however, can be disruptive or problematic in the overall site design when not used in its proper context.
Links can distract attention especially if a paragraph or text is filled up with invitations to readers to proceed to other pages or sites. This threatens the smooth flow of content as readers jump from one page or site to another. The context of information can entirely be altered as readers find themselves in an unrelated territory without the benefit of any introduction or proper explanation.
The primary purpose of having links is the reinforcement of an author’s original message by providing a choice of connected materials. Links should be geared towards pointing to other resources within the site which uses related texts or visuals. A reader should be made clearly aware when he/she leaves one website and enters another through a link.
Good hypertext linking aims to maintain a site’s contact with its readers. A simple link will usually work within a single browser window where the original content disappears substituted by the linked page. This can be avoided by adding the TARGET = “main” argument to link tags. Through this, the linked page will appear in a new browser window in front of the original one which allows the reader to access the new material without losing visual contact with the original site. The use of frames is another way to maintain narrative and design context. Frames can be used to split the browser screen between site navigation and the material intended to be brought out.
Linking in Relation to Usability
Usability is the ability to successfully and confidently learn or complete a task with a reasonable amount of comfort provided to the end user. Usability in the eyes of a website designer or application developer is being able to design and build websites that can be understood and easy to use in accomplishing a task. It is essentially about meeting the needs of customers and anticipating their other needs to help them reach their goal through a website that is true to its own goal of providing the right information or at least access to it.
A usable website stands to reap the benefits of conversion and customer satisfaction. A website should be able to tell the reader what it is all about, what product or services are being offered and what procedural steps are being taken that will earn the trust of customers. Most importantly, it should be able to meet the needs of both humans as well as search engines. Both are intent on understanding a web page, knowing how to get to the next relevant page and being able to find that all important link. The information structure of a website should be construed in a way that would enhance the speed and understanding of it.
The priority of SEOs is to get clients’ web pages into search engines and directories as well as to have them ranked good enough to be found by end users. Marketing and usability should come hand in hand so that the site owner does not only have prime spots in search engines but also customer conversion as well. The ultimate challenge of any website developer is to be able to ultimately build sites for people and not for search engines only.
A link has two ends – the source anchor and the destination anchor. The term link however, usually refers to the source anchor while the destination anchor is called the link target. The most common link target is a URL (Uniform Resource Locator) used in the World Wide Web which can refer to a document such as a web page, other resource or to a position in a web page which is achieved by means of an HTML element.
Hyperlinks are usually displayed in a web browser by some distinguishing way such as a different color, font or style. The usage of a mouse cursor changing into a hand motif may also indicate a link in a graphical user interface. Links in most graphical web browsers are displayed as underlined blue text when not cached and underlined purple text when cached.
topic : Building opt in list and affiliate marketing - effective internet marketing plan Building opt in list and affiliate marketing have become synonymous to online success as an effective internet marketing strategy. For many
Building opt in list and affiliate marketing - effective internet marketing plan
Building opt in list and affiliate marketing have become synonymous to online success as an effective internet marketing strategy. For many online sites, building opt in list and affiliate marketing have proven quite profitable. Primarily because most online users are not exposed to any unscrupulous internet marketing strategies prevalent on the World Wide Web.
As an effective Internet marketing strategy, users are given the option to signup for information or service provided by a particular site. Building opt in list and affiliate marketing reduces the risk of spamming since the recipient voluntarily chooses to receive emails from a website. Plus, building opt in list and affiliate marketing provides a direct link to the subscriber that will help shape a formidable customer relationship that will keep on going.
The basics of building opt in list and affiliate marketing
Different websites have different ways of building opt in list and affiliate marketing. However there are some tried and tested formulas to help new affiliate marketers develop their own opt in listing for their site. The first and most important factor to determine in building opt in list and affiliate marketing is to establish the site's target market.
Once the target market is established, building opt in list and affiliate marketing can be customized to meet their demands. This can be done using a variety of methods to convince site visitors to sign up for the site's newsletter or e-zine. After signing up, the customer will begin to receive a variety of newsletters, e-zines and brochures that the customer had registered for.
Strategies for building opt in list and affiliate marketing
There are a number of strategies that affiliate marketers can use for building opt in list and affiliate marketing. One way of building opt in list and affiliate marketing is by purchasing or leasing a subscribers list from third-parties. This is usually done by affiliate marketers in order to get easy access to many people who have consented to receiving e-mails, newsletters and e-zines on various topics.
Although it is the fastest approach to building opt in list and affiliate marketing, this method does not provide a focused consumer group for building opt in list and affiliate marketing. In addition, it may cost an affiliate marketer more than what they expect to receive in sales. Fortunately, there are other ways for affiliate marketers to get the most out of building opt in list and affiliate marketing.
Enlisting for co-registration services is great for building opt in list and affiliate marketing. This service usually costs about 10 cents to 30 cents per subscriber but it easily translates into an average of three hundred subscribers daily to an affiliate marketer's opt in list.
Writing articles is also an effective strategy for building opt in list and affiliate marketing. The articles can be published in various newsletters with specific links to the affiliate marketer's site. This serves as a great introduction to potential subscribers that would encourage them to sign up for an opt in list.
Joint ventures are also a valuable strategy in building opt in list and affiliate marketing. Joint ventures are a hundred percent free and at the same time can add up to hundreds of subscribers to an opt in list daily.
Incentives for building opt in list and affiliate marketing
Building opt in list and affiliate marketing can also be encouraged by offering incentives to potential subscribers. This subtle form of encouragement for building opt in list and affiliate marketing often helps stir the interest of potential subscribers to sign up for the opt in list. There are a number of methods used in affiliate marketing to egg on potential subscribers to sign up.
Offering products and services in exchange for signing up is commonly practiced by many affiliate websites. Products may include special e-books or software that would be of interest to the subscriber. Another way to get subscribers to sign up is to offer them special services that are only available for site members.
Regardless of the incentive used for building opt in list and affiliate marketing, the most important factor to consider is how to keep the interest of the subscriber. Remember, it is just as easy for a subscriber to opt out of the list as it was to opt in to the list.
topic : Ontological Text Recognition: The New SEO Reality The old days of SEO are gone. Just not too long ago, standard SEO practices would place a site in the graces of the major search engines. Let's examine what these standard
Ontological Text Recognition: The New SEO Reality
The old days of SEO are gone. Just not too long ago, standard SEO practices would place a site in the graces of the major search engines. Let's examine what these standard techniques are before I venture into the copywriting/ontological part of SEO.
-Clean code and use of a CSS. It is still imperative to write in clean code and avoid proprietary tags or server side extensions such as the ones created/required by certain web design programs. Use a cascading style sheet to reduce attribute clutter.
-Keyword density. The accepted parameters call for keyword presence on each page in order to rank well for the particular term. Too little density and the search engines will not rank the site well and too much will be viewed as spam.
-Unidirectional and reciprocal linking. The more sites linking to one and the better the site will score. Note: reciprocal links are being discounted by Google in particular because of rampant, free for all link exchange abuse. Make sure anchor text reflects the keywords being targeted when conducting a link campaign.
The standard above guidelines are what many SEOs are focusing on to help websites in the top rank arena.
While these are still the basics, we are seeing a a shift in the ranks where sites rank extremely well for a keyword without such term even being present on the page. How is this possible? The only possible explanation is the contextual text relationship or theme of a site.
Google seems to be at the forefront of this technology: the sites that are doing well even for terms that are not present in the text or anchor links are very rich in related content. Also, very important, the site relates to the particular key phrase. Let's try an example: when searching for "market timing", a site is in the top 3 in Google. The site has hundreds of pages indexed and deals with market research for stocks, stock buying and investment decision tools. A human being reading through the site found by searching for market timing will find the site extremely informative and pertinent to the search. Then, how is it possible that Google could rank it high if it is just blindly indexing the text to find the exact keyword? The answer is ontological text recognition. By reading the contextual relationship between words and paragraphs, Google is capable of "understanding" that the site, without mentioning a particular keyword, will be relevant when a user searches for it.
What does this mean for you? Simply put, a lot. Copywriting is king. Well written content, informative article writing in conjunction with standard SEO techniques are the new search optimization reality. It means more work but also the advantage of maintaining more solid ranks over time as no competitor site can just easily tweak some code to rank higher. We have been focusing heavily on this new aspect to find the best way to create user friendly and rich content that will be positively received by search engines and searchers alike.
topic : Search Out an Enhanced Ranking If you will want to have that key word phrase repeated about five or six times with in your article, then the site will only come in high ranking. In this competition SEO Delhi Company e-fuzion
Search Out an Enhanced Ranking
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topic : What is Page rank, what are back links and why do they matter ? First, the jargon. Back link: this is where a website links to your site; i.e. Site X has a link pointing to your site, so your site has a back link from Site
What is Page rank, what are back links and why do they matter ?
First, the jargon.
Back link: this is where a website links to your site; i.e. Site X has a link pointing to your site, so your site has a back link from Site X
One-way link: where only site X links to your site, but your site does NOT link to site X
Reciprocal link: where two sites have swapped links so they both link to each other
Anchor text: the text/description that is associated with your link on the back link site.
Page rank: Google's proprietary system for assigning a value (from 1-10 where 10 is best) to the combined number and the quality of back links pointing to your site. Often abbreviated to "PR"
Search Engine Results Page (SERP): we use the terms "SERPs" to refer to the search engine results page, and the position of a site on it. So if a website has a SERP of 3, it means for a particular keyword search it appears on page 3 of the results. Note that some people use SERP to refer to the position on the page, so that a SERP of 3 may also mean the site appears at #3 on the first page.
Check you page rank and backlinks now! Quick and easy Page rank checking at www.quickpagerank.com/
So, what does it all mean?
In the online marketing world, Page Rank means a lot. Increasing a website's PR is one of the major foci of online marketing.
The goal is to get as high a PR as possible for your site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the quality of the site linking to your site. How does it do this? By measuring, amongst other things, that site's PR. There is also evidence that the degree of relatedness of content is also important. If you site is an e.g. Real estate website, then a back link from a site dealing in scuba gear may not be worth much to you. But back links from sites that have good PR and are related to you (e.g. by industry or by region/location) are well worth pursuing. By increasing the number and quality of links pointing to your site, over time you will increase your PR.
Note also that many other engines also use back links as part of their SERP algorithm. Some may not be as sophisticated as Google, but many measure the number of back links in their index and use this as part of how they rank your site under a particular search.
You can check your back links and page rank at www.quickpagerank.com/
So how do I improve my Page Rank?
Firstly, make sure your site has good quality content. Make other sites and their owners want to link to you. Then get out on the web and start making propositions to other website owners in related fields.
Ideally, you will get links from sites that have a higher Page Rank than yours, but this isn't always possible. What you should look for are sites that:
Have good content
Are relevant or related to your site
Have some Page Rank already (i.e. not brand new)
Also, older domains may do better than newer domains
Some of the do nots.
Be wary of FFA (Free For All) sites; often these do you no good and can actually do you damage as they tend to be viewed as spam sites by some engines.
Don't "spam" your anchor text; make it relevant and don't overload it with keywords or repetitions.
Vary your anchor text. Use different variations or re-writes of anchor text on different sites.
Make sure the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or can't be for whatever reason) then you won't get any benefit from it.
Make sure that the pages you place links on have limits to the number of links listed. Single figures are ideal, but not always possible.
topic : Techniques And Methods For Researching Keywords If you have read anything about Search Engine Optimisation then you will already know some of the basic steps to take and what to alter but what is often not covered is the
Techniques And Methods For Researching Keywords
If you have read anything about Search Engine Optimisation then you will already know some of the basic steps to take and what to alter but what is often not covered is the most important thing; keywords. In this article you will learn what keywords are, what keyword phrases are, how to find them, how to understand what they can do for your website and how to analyse them.
What are Keywords?
In simple terms Keywords are words and phrases that people type into search engines to find products or services that similar to yours. As an example I will use Google, these keywords and phrases are stored in Google's database and they make an assessment about the webpage and what it is about. Google highlight particular terms and expressions that paint the picture of what your web page is about - ideally these would be your keywords for this page. Then when someone searches in Google on these terms your website shows in the results. In the end how well placed in the search results is as a direct result of many different factors, but I shall not cover many of these in this article, only the actual researching of keywords.
Why do I need keywords?
You may have heard a lot about keywords and how important they are to the SEO process well to sum it all up they are the lifeblood of Search Engine Optimisation (SEO). Without the right keywords you could alter all of the correct elements (title, description, alt tags, meta tags, H1's etc etc) on your website but have little or no impact on how your website places in the search engine results pages (SERP's). It is essential to alter all of the right elements on your website with correct keywords. This is what SEO is all about, the marriage between the correct search word terms (keywords) and your web pages.
You might have read some SEO references or you may just think that keywords are being over-rated and are not as essential to SEO as the experts make them out to be. You may even think that you know all of the words and phrases that people search on to find products or services like the ones that you offer, I can assure you that you do not, and that you do not need to research keywords. Many people try and optimise their websites by making up their own keywords from what they "think" are the right keywords but 99.99% of the time these efforts will fail - how can you know what are the most searched on keywords in the World for a particular topic without some research?
By now you should be getting the idea that Keywords ARE every bit as important as they’ve been made out to be, and that bad selection or research on keywords will leave you with an incorrectly search optimised website that may actually cause it to drop in rankings.
How Do I Select Keywords?
Selecting the correct keywords for your website is fairly complicated but I shall break it up into smaller more manageable chunks so as not to confuse you. There is a bit of a process to researching keywords correctly.
We must look at our website as a whole. What is the overall theme of the website? What are our main products or services? How many pages? Then we break up the website into web pages. We optimise a whole website by search optimising all of it's individual web pages. It is important that we understand the overall theme of the website but look at its individual web page content in more detail so as to optimise for it effectively. Write down the main terms to describe your website and its products or services.
To do the following few tasks I like to have two browser windows and a spreadsheet open. Some of the following websites may require a login, but they are well known and reputable websites.
We should now identify the web page we are going to be optimising keywords for and write down the main terms that are relevant to this web page. If you are just starting out then I suggest you do some of your interior web pages before you do your front page as you get used to the process of optimising this will make your life easier. So choose one of your main product pages to start with.
1. Open "overture inventory" website in your browser window. Using your written notes, type in your product or service and press the submit button. Now copy these results over to the spreadsheet program and label as Overture.
2. Open "WordTracker" in your browser window and using either the free trial account or a normal account, login to the system. Using the WordTracker wizard tool now type in the same product or service you typed in the last step. Highlight and copy over the WordTracker results to the spreadsheet and label as WordTracker.
3. Open "Google Adwords" in your browser window. Login and navigate to tools->keyword tool and then type in the same product/service we entered in the last two steps. Be sure to check the "Use Synonyms" checkbox. Once done copy all of the resulting words over to selected keywords and click on the "estimate search traffic" button. Now copy all of the results to the spreadsheet.
4. Now, looking at the spreadsheet you have generated there should be three collums of information, Overture, WordTracker and Adwords. In this step we want to remove all items that are totally unrelated or irrelevant, so go ahead and delete them.
5. Now, sort the three lists by search volume descending. Looking from the top down on each of the three lists we are going to bold the highest searched on and most relevant phrases. From each of the lists, now copy the bold items to a fourth space in the spreadsheet, these will form our more complete list of the top phrases and keywords.
We have now formed a complete and relevant list of keywords and phrases to use on our individual web page. We should repeat all of the above steps to identify keywords relevant and take note of these.
Using the keywords you have now identified you can now begin the process of integrating these keywords into your web pages and website as a whole. There are many articles out there that detail how and what elements to optimise on your pages. Trying searching in Google for "Introduction to SEO Strategies and Techniques" and follow the most basic onpage SEO techniques.
topic : PPC Advertising – The First Step In A SEO Marketing Campaign Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet
PPC Advertising – The First Step In A SEO Marketing Campaign
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step.
PPC For Testing
Let’s say you have a site offering a service or product in the travel market. You’ve put together a healthy budget and decided to go for broke. Yep, you’re optimizing and trading links in an effort to go after keyword phrases with major traffic and competition. For instance, you’ve decided to have a go at “Europe travel”, which has roughly 400,000 searches each month and major competition for high rankings. You spend two years trading links, adding content and so on. Miracle of miracles, you pop on to the first page of search results. You start shopping for your private jet only to realize a very disturbing thing. You are getting thousands of visits, but few sales. After running calculations, you find the site is converting at 1 in 10,000.
Houston, we have a problem.
A PPC campaign should be used to test your site against keyword phrases before you spend the time and money on an seo campaign. The best platforms to use for your campaign are Google Adwords and Overture. Yes, click fraud is a problem, but less so on these platforms.
After opening accounts and laying a credit card down at the PPC alter, you need to give some thought at to how you will test your keywords. Here’s a hint. The campaign should be designed to test the keyword phrases, not maximize sales. This may sound like a strange statement, but keep in mind the purpose of the campaign. You are determining whether you have picked appropriate keyword phrases for the seo campaign. So, how does it all go wrong?
With both Overture and Adwords, you have the ability to designate the reach of your keyword phrases. Most pick the “broad match” option, which is terrible for testing. With broad match, your advertisements are going to appear for your keyword phrase AND variations of the phrase. Since the ad is appearing on a variety of keyword phrases, the results can give you a false impression of the value of the primary keyword phrase.
Going back to our example, we start a Google Adwords campaign for “Europe travel” and use the default broad match option. After a month, we are happy to find the ads converting at 1 in 70. Having validated the keyword phrase, we set off on the long seo campaign. But are we really sure about the validity of the keyword phrase. Since Google has been known to seriously expand keyword phrases under the broad match option, how do we know that the true keyword phrase isn’t “European travel”? We don’t unless we take a few additional steps.
The first step is to limit the PPC advertisements by bypassing the broad match option. Instead, you want to limit the appearance of the ad only to searches for the exact keyword phrase. In Adwords, this is known as the “exact phrase” match. To designate it, you simply place brackets “” around the keyword phrase. Second, you need to track traffic originating from the ads. This can be done using tracking tools on your server or through the tracking options offered by each PPC platform. Regardless of your choice, the resulting data will give a much truer picture of the value of the particular keyword phrases.
Nothing is more aggravating then getting top rankings, but miserable conversions. The only way to beat this problem is to test, test, test. Using PPC campaigns at the outset of an Internet marketing efforts can save you a lot of headaches later on.
topic : Get Deeper Services with SEO SEO Delhi company e-Fuzion, for all time builds web friendly web site. It would be in touch with your designer and they endow with the long term compensation of SEO Delhi company e-Fuzion crossing
Get Deeper Services with SEO
SEO Delhi Company e-Fuzion is just outstanding for analyzing and humanizing your website. It's even promising to find away, where your competitors are writing their articles, so you can write in attendance as fighting fit. Using SEO Delhi you can make your website position higher in search engines, which resources much more traffic and, of course, greatly more money.
topic : Search Engine Optimization (SEO) – An Overview Run a search on any of the 200 major search engines, and the results will come up in similar orders on quite a few of them. How a website owner/operator gets their website
Search Engine Optimization (SEO) – An Overview
Run a search on any of the 200 major search engines, and the results will come up in similar orders on quite a few of them. How a website owner/operator gets their website to the top of a list is called Search Engine Optimization, or SEO. Optimizing a website involves many of the same techniques, whether the aim is to optimize for Google adwords, Yahoo, Ask Jeeves or others. There is a list of what not to do as well, and that list is applicable to all engines, as it mostly refers to tricks and hacks unscrupulous designers use to try to trick the engines. These kind of pages generally get removed by automated tools and don't generally last very long, so they are not recommended to bother with.
Website optimization starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content. General content may be more friendly to beginners, but in the search optimization arena, content is what is going to keep readers coming back and webmasters linking to the page. Many search engines use link counters to rank sites. If enough people like and value the site, they will link to it from their own site as an example of expert help for visitors seeking more detailed information than they can provide, or are willing to provide. Often, general-interest sites will link to expert sites, thereby also driving their own traffic up as the initial portal to those expert sites and improving their own rankings in the optimization listings. The quality of the sites linked is also a major factor in the rankings, as quality sites such as Microsoft and Google are going to be more effective "heavy hitters" than a link to Bob's House of Website Optimizing.
When the content is being created, keywords are the "anchors" that search engines hook onto, but just filling your content with keywords risks being dismissed as a spam site, as many spammers merely fill a page with keywords, hoping to hook anyone searching for anything. These kind of pages are usually removed quickly, but they exist nonetheless. Specific keywords are the key--instead of Search Engine, use Search Engine Optimization for Google, or combinations of the key words or phrases. Optimization for Search Engines in one area, then Optimizing for higher Search Engine rankings in another increases the chances of an engine ranking your website content a little higher than it may have otherwise.
The guidelines for content also go for Meta tags such as the title. Title is very important, as it is one of the bigger spots for an engine to catch, as well as the hook that draws a surfer in once the rankings have been displayed. A recommended length is 50-80 characters (including spaces), with keywords located near the beginning in case the window is resized on the screen. A good example would be "Search Engine Optimization tips and tricks for Google", instead of "How to do important SEO for websites."
Search Engine Optimization--what to avoid: Don't use huge strings of keywords without relevant content--you may be labeled as a spammer and blacklisted off the engine(s) you're trying to climb. Stay away from pop-ups, excessive load times (by keeping the page clean and using fast hosting servers), and lots of flash animation, as this takes time to load and also detracts from the readability of the site.
More specific information can be found by typing "Search Engine Optimization" into any major search engine like Google or Yahoo and following the links. Good luck!
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topic : Link "Quality" for Link Building Explained This article will explain the importance of link quality, and its application to link building. Everyone may have a different understanding of what “quality” is on terms of links,
Link "Quality" for Link Building Explained
This article will explain the importance of link quality, and its application to link building. Everyone may have a different understanding of what “quality” is on terms of links, but essentially that is your decision entirely. If you have an existing site, that you need to build links for, use this as a reference check list to ensure that you are link building properly. I am going to review the key 6 areas.
Is the page linking to you indexed in Google and is the cache version fresh?
Why is this essential? Google has a cached page of any indexed page on their index. So basically, this should be your starting point for any link partnership decision. You need to verify that the page the link partner is proposing for exchange, is actually indexed and that the cached version is of the page is fresh in their records, within 20 days old as a benchmark. This will show that the page in question gets crawled often. PageRank of the page is secondary, and comes normally afterwards in comparison to this primary check.
Is the page linking to you on topic? Is this a themed link?
There is a big difference between the types of links you can get. These type of link are very targeted and carry a lot more weight over generic or unrelated links. This is part of what explains why some sites with much less links that their direct competitors are able to outrank them for particular terms. Quality links from themed sources is the short answer. Focusing on just "popularity" and inadvertently ignoring "reputation" is a mistake a lot of online marketers make. Keep this in mind.
Is the Title tag of the page linking to you on-topic? What about the text?
The title tag of the page linking to you is of great importance. When that is combined with text that is on topic with the page which is being link from, and other factors, the link value is increased greatly for the link. So as you can understand from this, is all about the co-relation of these factors that makes one link better than another.
Where is your link on the page located? Navigation, gutter, footer, body?
Location of your link is another strong factor to consider. The most beneficial location is considered to be within the body area of content. Any repetitive areas like navigation, gutter, footer, etc would normally not carry as much weight as the main body area. “Run-of-site” links fall into this group. There is a preference for the first paragraph, but the middle or bottom within the body content are good areas as well.
How many other links are on the page? Home Page vs. Link Page PR gap?
PageRank gets automatically diluted in relation to the amount of links on the page.
Google guidelines currently suggest a maximum of 100 links per page. So here you
want to make sure the number is as small as possible. I recommend targeting 20 links per page maximum on average to have room to allow those pages link growth. Also, what is the difference between the main page PR and the subpage were you are getting the link from? In the best cases, your link will be one point under the home page value. If it isn’t, you can consider other options with your link partner.
By Jose NUnez - Dedivated SEO Consultant
topic : Black & White - The Philosophies of SEO Search engine optimization otherwise known as SEO is a popular form of search engine marketing. The main goal of which (as its name would suggest) is to improve the ranking of the
Black & White - The Philosophies of SEO
Search engine optimization otherwise known as SEO is a popular form of search engine marketing. The main goal of which (as its name would suggest) is to improve the ranking of the site in various search engines. An entire industry of consultants has sprung up around the idea of search engine optimization. However, it’s important to note that there are two distinct and disparate methodologies at work when it comes to optimization. In fact the SEO consultants themselves as well as their methods can be subdivided further into two different groups. The categories are best known as "white hat SEO" (which is aimed at improving overall site quality, and increasing the site’s ranking through approved methods), or "black hat SEO" (often use methods such as cloaking and spamdexing to increase rankings. However, using such methods can lead to your site to being removed from search engine listings). Those in the white hat camp charge that black hat methods are not only giving SEO a bad name but are also attempting to manipulate and undermine the search rankings. The black hatters counter that argument by saying that in truth all SEO is an attempt to manipulate rankings, and therefore the particular methods one uses to increase rankings are irrelevant. In other words they take the more Machiavellian approach of using the end results to justify the means they use.
So what more specifically are the methods being employed by the two camps?
White hat methods:
These methods typically involve following the search engines' published guidelines as to what is and what isn't acceptable. The advice typically given by the white hat SEO experts is to create more user-friendly content, and not focus so much on the search engines. That is if your site is well put together and presents something users need it will naturally climb in the rankings. Also by making content that is easily accessible to the search engines spiders it will be properly read and therefore properly indexed in the search engines. The white hatters are needed most often because a webmaster has made critical mistakes in either the design or the set-up of their websites, inadvertently "poisoning" them so that they will not rank well. The SEOs then attempt to discover and correct these mistakes, which may include unreadable menus, broken links, temporary redirects, or simply a poor navigation structure.
Here are a few examples of SEO activities which the search engines find acceptable:
• Using a reasonably-sized, accurate description meta tag without excessive use of keywords, exclamation marks or off topic terms.
• Optimizing tags, titles and other parts of the code as necessary
• Using WordTracker or a similar database to find popular and relevant keywords and phrases to use for your site.
• Monitoring the various search engines to ensure that your URL gets indexed
• Increasing the amount of unique content on the site.
• Writing quality content for the website visitors instead of the search engines.
Black hat methods:
Whereas the white hat methods follow search engine guidelines "Black hat" SEO methods to try to improve rankings by any means necessary. Most of these methods are disapproved of by the search engines, typically because of their deceptive nature, but also hamper the ability of the search engines to provide quality content to site visitors. Search engines often penalize the sites they discover using black hat methods, by reducing their rankings or eliminating their listings from the search engine results altogether. These penalties are usually applied automatically by the search engines' algorithms, because the Internet is too large to make manual policing of websites feasible. However once they are discovered, search engines may take action against those found to be using unethical SEO methods. Take for example Google’s removal of both BMW Germany and Ricoh Germany in February 2006 for use of these practices.
One common black hat method is known as Spamdexing. Spamdexing is the promotion of irrelevant, chiefly commercial, pages through various deceptive techniques and the abuse of the search algorithms. Unfortunately it often gets confused with white hat search engine optimization techniques, which do not involve deceit. Spamming involves getting websites more exposure than they deserve for their keywords, leading to unsatisfactory search results. Optimization involves getting websites the rank they deserve on the most targeted keywords, leading to satisfactory search experiences.
One example of spamdexing is link farming. Link farming can be basically defined as any group of web pages that all link to every other page in the group. Another common practice is listing popular keywords in fine print or in the same color as the background so they can’t be seen by users.
So how can you tell the difference between Black and White SEO practices?
A very easy way to distinguish between the two is though the amount of time involved in getting the desired results. White hat SEOs use methods that produce results slowly over time and only after a good deal of effort has been put into the site. Black hat SEOs offer you quick and easy results most, if not all, of which will obtained through deceptive practices.
topic : Maximum Website Promotion through PPC Bid Management Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.
Maximum Website Promotion through PPC Bid Management
Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.
Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines. They offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.
PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, PPC is a welcome change to traditional advertising.
If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results. As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type. In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.
The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from [CO].25 to ). Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.
When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.
Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.
If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads. This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.
Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities. Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid.
Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process. The key is to use the necessary precautions to stay ahead of the competition.
Bid Management Tools
In ensuring best results, you may use bid management tools. There are accepted and approved management tools that will help you in your bidding. They are categorized in two different types:
• Web based (services by monthly subscription) or,
• PC based (a purchased software)
Monitoring tools too may help in the tracking down of your keywords/phrases and search engines as to which among them often generate sales, overall and in relation to your cost per click. This is what you call return of investment (ROI) monitoring.
These bid management tools may include additional functions that may not get from online marketing tools that are readily available. Other tools can monitor competitor’s bids, produce reports for different parties and offer the ability to interface with multiple PPC engines. This is particularly helpful to those who manage more than a hundred keywords across several PPC engines to boost productivity and save time.
Pay-per-click bid management is ideal for the effective promotion of your business online without the hassles of draining your financial keeping too much. It is now fast catching up as a means used in marketing your goods and services to reach to as many consumers as possible.
topic : Generating Revenue With Good Planning For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able
Generating Revenue With Good Planning
For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you. In fact, may websites turn into online wasteland because they are not well planned and do not get a single visitor. Gradually, the webmaster will not be motivated to update it anymore and it turns into wasted cyberspace.
The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a "food" section, an "accomodation" section and an "entertainment" section for a tourism site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information.
When you have a broader, better-defined scope of themes for your website, you can sell space on your pages to people interested in advertising on your page. You can also earn from programs like Google's Adsense and Yahoo! Search Marketing if people surf to those themed pages and click on the ads. For this very reason, the advertisement blocks on your pages need to be relevant to the content, so a themed page fits that criteria perfectly.
As Internet becomes more widespread, advertising on the Internet will bear more results than on magazines or offline media. Hence, start tapping in on this lucrative stream of profit right away!
topic : Which Off-Page Factors Matter Most To The Search Engines Off-Page Factors That Search Engines Look For The exact way in which the search engines rank the pages of a web site is not known to anyone outside of the inner circle
Which Off-Page Factors Matter Most To The Search Engines
Off-Page Factors That Search Engines Look For
The exact way in which the search engines rank the pages of a web site is not known to anyone outside of the inner circle of engineers working for Google, Yahoo, MSN etc. However there are some general principles on what is considered to be positive factors that can influence your rankings.
These factors relate mainly to the quality and quantity of incoming links to your site. Although outgoing links also play a part, they are not as important as incoming links.
Quality of Incoming Links
Quality is based on the perceived importance of the website linking to you. If the link is one way (you don’t reciprocate by linking back) it carries more weight than a reciprocal link.
Another factor to consider is the relevance of the page that is linked to. It’s no good having a page from a gambling site linking to a page on a health site. The more closely they match the better.
Relevance of On Topic Theme Content
Based on your sites content, the search engines determine the theme of your site and the relevance of your individual pages to your theme. This is one of the reasons why it is so important to focus on a niche topic and not go too broad.
The search engines are looking for sites that appear to be natural and not contrived to beat their algorithms. If your site has lots of incoming links but they all went to the same page, this would not appear to be natural. Similarly if lots of your links come from the same site or even the same server, this would raise alarm signals with the search engines and they could penalise your rankings.
Do not try and fool the search engines by purchasing links from so called "link farms" or other dubious schemes. You may succeed for a short while, but the search engines will always catch you out and penalize your site heavily.
In Summary…SEO is not an exact science… a page could rank no 1 with Yahoo and not even be in the top 100 with Google. Similarly, a page that ranks well today could rank poorly tomorrow. Don’t get too involved with trying to figure out what you are doing wrong. Stick to the basics of producing lots of good quality original content related to your niche and get as many quality incoming links as you can.
A good idea is to get some help in the form of step by step instructions and coaching videos designed specifically for newbies.
topic : Get Additional Gain In Online Search engine optimization or SEO is the process of searching a website via search engines. SEO Delhi companies primarily consist of search engine marketing and pay per click advertising. SEO
Get Additional Gain In Online
Search engine optimization or SEO is the process of searching a website via search engines. SEO Delhi companies primarily consist of search engine marketing and pay per click advertising. SEO Delhi Company (e-Fuzion) is the process of improving natural or organic rankings on search engines. Search engines rank web sites based on variety of parameters and each search engine has its own algorithm to rank differentiate web sites. However, one common and most important ranking parameter is a sites credibility which is determined by the quality and quantity of other sites which link to it. PPC is a type of internet advertising in which the advertiser pays an agreed amount to a search engine for every click a visitor makes on the advertisement. It is also referred to as cost per click paid placement and search engine advertising. SEO Delhi Company (e-Fuzion) is the most popular form of SEO, it accounted for around ten percent of the total spending. How ever, paid advertising accounted for over eighty five percent of the total SEO spending. Over the last few years, the importance and the recognition of SEO Delhi company (e-Fuzion) has grown significantly. According to a survey by SEMPO, of all the respondents, more than fifty percent said that senior management at their companies are very involved in their behind all SEO programs. Growth in SEO industry has created
a strong demand for experienced and talented search engine optimization professionals.
The SEO Delhi Company (e-Fuzion) offers various kinds of job roles are being created with new initiatives. For instance, online public relations have gained significant growth over the last year and so is the need for public relation writers and marketers. Success in SEO Delhi Company (e-Fuzion) requires both learning and practice. The key element of learning SEO industry is to be abreast of latest best practices. Therefore, one needs to have a constant urge to learn in order to be a successful SEO company.
topic : Importance Of Search Engines And Designing A SEO Website The vast resource of information available on the internet today is in the form of various classes. For example, when we talk about a mosquito repellant – there are
Importance Of Search Engines And Designing A SEO Website
The vast resource of information available on the internet today is in the form of various classes. For example, when we talk about a mosquito repellant – there are websites that market the product, websites that offer manufacturing know-how, websites that provide simple information on the topic and websites that just simply talk about mosquito repellants. The importance of information posted on a business website is always to the end of selling and making profits.
Therefore, the information which is business oriented should be displayed to the customers at all times. Now that all this is taken care of, how to make sure that a particular website is found by the visitor? There could be millions of websites dealing in the same product. This is where the concept and process of search engine optimization comes in. The need to develop or design the site to be search engine friendly takes the drivers seat here, in an effort to optimize a particular site out of the billions on the internet today.
Search engine majors like MSN, Google, Yahoo and AltaVista crawl through the internet perpetually by using programs called bots or spiders. Their function is to read the websites and file them into a category and finally index them in a huge catalog. When a visitor accesses a search engine and types in his search criterion, the search engines scan their indexes for a match and display the results, out of which the visitor can select a website to visit. Exactly how this index is made is still a puzzle that many professionals are trying to solve. However, thank god for small favors, some secrets are known.
Using these known secrets, it is possible to design a website by keeping them in mind to ensure that the website ranks highest in the search engine results. In this multi-pronged advantageous process, the higher a website is ranked, the higher is the traffic. Moreover, if the website stays there continuously, it builds credibility amongst potential customers and the traffic builds automatically.
The whole process of search engine optimization generally takes about 3 to 4 months after the design phase is over. This is the time taken by the crawlers to finalize the index after numerous visits. Submissions to search engines is another option but not necessary because, all search engines automatically crawl and find new websites on a continued basis.
The demand for search engine optimization is immense today.
topic : A Big Deal with Easy Way In Delhi now Search Engine Optimization Company’s increases on a large amount. These agencies offer a pool of services to support your target customer. SEO may take time but it is certainly effective
A Big Deal with Easy Way
In Delhi now Search Engine Optimization Company’s increases on a large amount. These agencies offer a pool of services to support your target customer. SEO may take time but it is certainly effective to make you earn a lot, Gain popu1arity and be ahead with all of your competitors. Take a look briefly at the services mentioned below for better understanding. On line SEO Services Delhi Company e-Fuzion, is helping you to increase your rankings and traffic on the search engine so that your target Increasing in many project like outsourcing, Search Engine Optimization Company in India are increasing on a large amount. These agencies offer a pool of services to support your website and to help you get business leads. Reliable and cost-effective, SEO Services Delhi, Companies are certain planned strategic steps, helps to increase best traffic to the websites. Good SEO Services Delhi Company e-Fuzion can aid to successful online business and help to attain visibility.
In SEO services you find complete lay out of your web page-right from the content to the design. The content is also written by the SEO Company. A proper key word destiny is maintained in the content of the page so that it is accepted by the search engine. Use of too many key words may lead your website being rejected by the search engine. The web designer will place the graphics and the content to make attractive and navigation friendly. A SEO service in Delhi helps your visibility to increase your visibility on net.
topic : Link Building for SEO On A New Site Ah, the joys of link building and search engine optimization. If you have a new site, here is a tip that you might want to consider. Then again, you may just want to pitch it. Link Building
Link Building for SEO On A New Site
Ah, the joys of link building and search engine optimization. If you have a new site, here is a tip that you might want to consider. Then again, you may just want to pitch it.
Link Building for SEO On A New Site
Link building simply refers to an issue known as relevancy. When ranking sites in search engine results, Google tends to list the site that is the most relevant. There are a lot of factors that go into determining relevancy, but the number of other sites linking to yours is one of them. This is why a site like the one for the IRS is high in search results for tax issues even though it does not trade links per se.
Ideally, you want only inbound links from other sites that are relevant to the subject of your site. If you have a plumbing site, you want links from other plumbing or home improvement sites. Despite all the junk email you receive, links from casino and pharmacy sites are not going to help the rankings for your plumbing site. They will hurt the rankings because they are not relevant.
When building links to your site, Google favors a slow, steady increase in links. If you want top rankings on Google, you should follow this mantra with one exception. If you have a new site, you need not be a slave to this approach.
As you probably know, new sites are not ranked by Google. Instead, your site will sit for six months or so in the much discussed Google sandbox. Given this fact, you really don’t need to worry about Google for the same period of time when it comes to your links. Google isn’t going to rank you anyway, so picking up the pace isn’t really a problem.
With a brand new site, I prefer to create as many legitimate, relevant links as possible as soon as possible. The reason is I find it beneficial to start aging the links as soon as possible. Links to your site tend to grow in value the longer they exist on another site. From my point of view, why not maximize the number as quickly as possible? It isn’t like it is going to hurt your rankings on Google. You aren’t going to have any!
In taking this approach, I am not suggesting that you purchase links, use link farms or so on. I am just suggesting that you maximize your link trading efforts immediately to build up as many links as possible and get the aging process rolling. As you approach month four in the sandbox, you can start scaling back your efforts to a more slow and steady approach. Its worked for me.
topic : There Should Be More to your SEO Consultant Than Rankings Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to
There Should Be More to your SEO Consultant Than Rankings
Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them.
It is time to separate fact from fiction.
Yes, your SEO consultant can get you a top-ten placement at Google. But...
If the placement is for "dirty brown shoes", it probably won't help your shoe store one bit, even if I get you the first place ranking. Few people are actually searching for that term.
Being number ten might not help much either, depending on the term. People searching for "Essential Nectar liquid vitamins", will probably click on the first result they see, or at least on one of the "above-the-fold" results that do not require scrolling. On the other hand, someone searching for "liquid vitamins" might check through two pages of results to familiarize herself with the options available.
If your title tag reads like a cheap list of search terms, it will not be enticing. For instance, if it reads: "vitamins, liquid vitamins, multivitamins, multi-vitamins", you might skip over it in favor of the next result that reads "Liquid vitamins from the Liquid Vitamin Supplements Store".
If your description tag is a mess, people will more likely skip over your listing, even if it does rank number one, in favor of one that sounds like what they are looking for. Google and others use the description tag usually when the term searched for is found in it, so make sure to include your key search terms in a description tag that actually reads well.
I recently responded to a forum question, which went something like this: My site ranks number one for this term at this engine. The term is searched this many times per day, and the engine has this percentage marketshare. Can I expect this many visitors?
That's not an SEO challenge; that's a math problem: searches x marketshare = visitors
Beyond Your SEO Consultant's Control?
I responded with a few factors that override mathematics in the SEO game, including the site's title tag and description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too.
Another factor that makes predicting traffic difficult is the abandonment factor – how many people click on none of the results because they get interrupted or confused, or abandon the search for a new one because they find themselves off-topic or searching too broadly.
It also depends on how many sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so many ads that the average searcher might never scroll a screen or two to see the organic (natural) results.
And, of course, it also depends on the color of the walls in the room the searcher is clicking from, the weather outside and how well they slept last night. But there is little you can do about that.
What you can do is to work with your SEO consultant to choose the most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans and the search engines. Then make sure he is monitoring not just the rankings for your key search terms, but also the description used by each of the search engines.
A good ranking at Google and Yahoo is just one measure of your SEO consultant's success. A more complete evaluation is that he is your partner in building long-term, targeted traffic.
topic : Create a Buzz in the Internet through Search Engine Marketing! Search engine marketing simply means promoting a site online. In this internet age there are numerous online sites for various products and services. Simply
Create a Buzz in the Internet through Search Engine Marketing!
Search engine marketing simply means promoting a site online. In this internet age there are numerous online sites for various products and services. Simply having an online site will trim down your site just to me a mere presence in the World Wide Web. Websites must have appropriate publicity to make new sales and profit through these sales. There are a number of successful search engine marketing strategies that can help your business grow by leaps and bounds.
There are many advantages of using search engine marketing for your online site. Search engine marketing strategy is cheap compared to any other forms of marketing strategy. You have the option of spending less and earning more through this type of marketing. Another major benefit of this marketing strategy is that the advertisement for your site will be running for 24/7 throughout a week, month or year. Search engine marketing is very essential as search engines decide on the public pattern of online shopping.
A recent study undertaken by a leading research agency shows that 90% people make use of search engine to find information for products online. Major search engines like Google give page ranks to sites to measure their importance for online users. Different elements of designing and other things are taken to consider in determining the relevancy of a website. These findings have made search engine marketing all the more important for a website.
Search engines make use of spider programs to search a website. Spider program is used to gather all sorts of information about a site. Some of the information gathered by the spider includes instances of the site being uploaded, presence of links and the type of links, age of the site and such other things. Google gives page ranks to sites on a scale of 1-10 with 10 being the highest ranking for a site.
Pay per click is another tool used for search engine marketing. In pay per click, you can put up your site for advertising in a search engine or search engines can put up some ads in your site for generating traffic. This is a good way for making your site visible online and also earning revenue through pay per click. If a site advertises directly on a search engine, it can be awarded higher search engine rankings.
One more strategy of search engine marketing is to create a buzz about your site in the internet. This can be done by making your site visible everywhere in the World Wide Web. For this the link to your site can be put on discussion forums and articles written for promoting your website. This is one way of bringing traffic to your website.
The content of your website is another factor which helps search engines in determining the relevance of your site in the internet. The content of your site must be updated regularly with all the relevant information. Remember there are different types of visitors to a website. Content must cater to the needs of one who is looking out for brief information and also to the one looking for in depth details about a product and service.
Search engine marketing is a difficult task. It is best to get professional service to market your site to search engines. There are many Search Engine Optimization companies that are capable of undertaking search engine marketing in a professional way. Adopting the proper search engine marketing strategy will surely spell profit for your online business site.
topic : 4 Tips For Raising Your Search Engine Rankings Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn’t have a good position in the rankings then
4 Tips For Raising Your Search Engine Rankings
Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn’t have a good position in the rankings then it will be hard to find.
Since most searchers click on the first few results, you need to make sure that your web site is ranked highly enough so that people can easily find it on the first page of search engine results. Although no search engine optimization company can guarantee a high rankings for your site permanently, often times hiring a web marketing company will pay off many times over. For those of you doing it yourself or those of you that want to ensure your marketing company is doing a good job, here are some tips for raising the search engine rankings of your web site.
Content is an important factor in high search engine rankings. Make sure that you have plenty of content throughout your site with your target keywords in the articles. It’s also worth doing a search for web sites similar to yours and taking a look at their articles for ideas. Keywords are an important factor and they should be used throughout the content of your website.
2. Web Site URL
Your web site’s URL can help you rank higher with the search engines if it contains your keywords. However, don’t think that naming your site after your keywords will always help your rankings – you need to do more than just that. But still, it is one of the factors in improving a search engine ranking.
3. Search Terms
Search terms should be written out in text, instead of graphics. If you use pictures, be sure to give them alt tags. If you want a good rank in search engines then these things that may seem small should be considered, as search engines can read the text but not the graphics.
4. Page Title
The title of your page is very important, and if you choose the title properly then it can surely make a big difference in search engine ranking. Terms such ‘free article on safe children's toys’, or ‘contact the children's toy expert today’ are good to use as titles on pages containing such content. The titles themselves are very specific to the page and also may not have much competition being as specific as they are. The title area is the most important place to include your keyword phrases, so make sure that you utilize it.
Master these four tips and you’ll be on your way to getting free traffic. Look for other tips to keep your site moving up.
topic : What is SEO SEO- Search Engine Optimisation. Over the last ten years SE's (Search Engines) have become an ever increasing important factor in business promotion. The four major SE's generate in excess of 700 million search
What is SEO
SEO- Search Engine Optimisation. Over the last ten years SE's (Search Engines) have become an ever increasing important factor in business promotion. The four major SE's generate in excess of 700 million search queries a day, an outstanding fact that really emphasises the importance of utilising the potential reach of the Search Engine.
Over 75% of people now use the internet when looking to buy a product or service. Websites in the top 3 pages of the major search engines gain 90% of search engine traffic. Basically, if you have a website you need to be on the first few pages of the SERP's (Search Engine Results Pages) to get the traffic.so how do you do this?.......... Its not quite as simple as many people believe. I am constantly being asked " I have just had a website built but do not appear on Google." Well firstly type in the URL (web address) of your website, if you still do not come up then your site has not been indexed. If your website does appear then previously when you said "I do not appear in Google" what you meant is- you typed in a keyword (a word related to your product/service) and your website did not appear in the top few pages. To be honest, this is very unlikely to happen. Unless you are selling a very unique product with very little competition then your website is likely to be on page 23 or worse!
Everybody with a website would love to be #1 on google for their main keyword, but it takes time and effort. You need to optimise your website for the best chances of achieving this.
After crawling the internet using robots called "spiders", the SE's use a complex mathematical formula to "rank" websites on importance and relevance to certain keywords. These formulas are known as "algorithms". SEO describes the techniques that use a knowledge of how SE's rank websites, to make alterations to a site so that it better "adheres" to the "algorithms".
There are to main phases to the optimisation process- "on page" and "off page". On page is the alterations that are made to the physical content of a website and the code that makes up each webpage. This includes intergrating keywords into areas of the site that the SE's deem important. Off page optimisation is the process of building links to a website...... what this means is getting as many websites to have a link somewhere on their site to the site you are optimising. This is very important because a major part of SE's "algorithms" is link popularity- the more websites that link to another, the more important it is considered by the SE's and the higher up it appears in the SERP's.
Of course there are many more technical issues involved with Search Engine Optimisation but i wont discuss these in this article.. One thing that you should remeber though when thinking about SEO is that it certainly is not instant. Due to the way search engines work it may be several months before the friuts of your labour are seen, in the form of higher rankings.Google currently indexes over 8 billion web pages and the ever increasing size of the internet means that the SE's certainly have their work cut out.
Many companies manage their own SEO in house, this can work fine but be willing to put in the time to learn the technicalities. The "nity gritty" of it can be slighly overwhelming as it is quite a specialist, technical field.
topic : A Progression for Elevated Reputation It is commonly accepted fact that search engine optimization is probably the most effective internet marketing investment. The most crucial of all is to access SEO Delhi Company (e-Fuzion)
A Progression for Elevated Reputation
It is commonly accepted fact that search engine optimization is probably the most effective internet marketing investment. The most crucial of all is to access SEO Delhi Company (e-Fuzion) that is a class apart. e-Fuzions main aim is to get the results through technology, semen tic, useful and moral SEO practices. SEO Delhi Company (e-Fuzion) main aim is to get the top and help our customers to reach there as well. Our knowledge and experience in this area will help you get a piece of the pie, which you might be losing otherwise to your competition. SEO Delhi Company (e-Fuzion) combined with dedicated and professional expert team, who can really make the difference on your website by tweaking your project for superior rankings. SEO Delhi Company (e-Fuzion) offers best services comparing with other organization. This company believes in good search engine optimization but is depend on various inter-related factors such as link popularity, stickiness’ of the site, web site design, keyword-rich web site contents, RSS Feeds, Froogle Feeds, search engine submissions and decent web site promotion on the internet.
It’s a compelling web presence is only the beginning-in terms of efficacy and impact. SEO Delhi Company (e-Fuzion) must rank high on all major search engines for optimum visibility, most clicks and enhances your sites business growth. SEO Delhi Company (e-Fuzion) strongly believes in the power of internet as key elements of progressive social change. This explains the web sites work, writing, and career are all focused on these topics. SEO Delhi Company (e-Fuzion) work in evangelizing things like search engine tools and SEO technology is grounded in the belief that the best and most significant use of computers is as communication apparatus. A chief goal of SEO Delhi Company (e-Fuzion) is to encourage people, in particular young people, to start and run business over internet and get lots of leas from out of the country.
topic : Effective SEO Tools For Site Owners First of all, I want to insist that this article is aimed at site owners since occasionally site owners and webmasters are not the same. Suppose a realtor owns a real estate website.
Effective SEO Tools For Site Owners
First of all, I want to insist that this article is aimed at site owners since occasionally site owners and webmasters are not the same.
Suppose a realtor owns a real estate website. But, she is just a newbie on the Internet and she depends on the webmaster (e.g.from hosting provider) in her website's SEO campaign. In fact, that webmaster couldn't understand real estate industry deeply like her and he has many other sites to manage. So the SEO campaign wouldn't get the expected result. In most cases, the site owners will play an important part in the achievement of SEO campaign. However, HTML language, search engines, link popularity, PageRank seem so unfamiliar with them at first. Therefore, the goal of this article is providing the novice site owners with some basic but efficient tools and knowledge in Search Engine Optimisation. This will assist site owners in cooperating better with webmasters or SEO agencies to increase their web sites' ranking in Search Engines.1. Search Engines -You are a site owner and you yourself should get familiar with search engines like Google, Yahoo, MSN Search to search for your competitors' sites to see how they are positioning themselves in the marketplace, analyze the keywords, check your sites' link popularity (the number of links to your website from other sites) and link saturation (number of pages on your sites have been indexed by search engine). These search engine syntaxes aren't theoretical as you've thought and you don't need to pay attention to the complex algorithms behind them. For instance, to check whether your sites are indexed, just type site:your_site_domain in search engines. Remember that your_site_url and your_site_domain are not identical. Site domain does not contain while site URL must have (ex:http://your_site_domain/your_page.htm is a URL of your website).Assume the SEO firm, in their optimisation report, would ask the site owners to exchange links with other relevant websites to improve the link popularity. The problem is: where can I find the other sites? Don't be concerned, search engines can help you. Site owners can learn from their competitors about which websites they've exchanged links with by checking their link popularity.In short, if you want search engines to help bring in business, you should become friendly with them first. Search engines are always beneficial friends (despite the fact that they are not easy to control!).2. HTML basic syntax and HTML editor - Site owners are not obligated to master HTML language to re-design their pages. That is not their task. But basic syntaxes are always needed.
For example, they should know to locate where the <head> block in an html page is to add new auto-generated Meta-tags. I've mentioned auto-generated Meta-tags because site owners don't need to code the Meta-tags either. With "Meta-tags Generator" keyword, they can find that on search engines thousands of websites are welcoming them to use their tool. Besides, the html link syntax is also worthwhile to remember: Look at this simple code <a href="your_site_url_1">your descriptive text</a> which you send to other site owners for link exchange. Your website has many pages for exchanging links so it is important to know this link code to change your_site_url_1 to other pages and your descriptive text respectively. In addition, with the knowledge of html syntax, you can open your web pages and insert the links at your own and stop calling webmasters regularly for editing pages with links. Nowadays, html editors such as FrontPage, DreamWeaver can highly simplify this task in the similar way as you are working with MS Word. Just choose the position in Design view (in FrontPage) and paste the link code in the Code view at the cursor. 3. Google toolbar - Google Toolbar is a valuable tool for web surfers and even more useful to site owners to check PageRank. PageRank is a Google's grade (from 0 to 10) to analyze the quality and quantity of links that point to a page. With high pageranks, they don't ensure a high position in Google's search results but they can tell us many things. PageRank inspires site owners in the long routine of SEO. The little green color on this bar resembles fruits in the tree of our efforts and we are motivated to dig more in SEO. On top of that, PageRank helps site owners to find appropriate sites to exchange links with. Seek for the sites with the same level (pagerank) to foresee the success of your link exchange requests. To install Google toolbar to your browsers (Internet Explorer or Firefox), just start by typing Google toolbar in search engines and follow the first result.In this article, I have provided the site owners with some basic but efficient tools to come along their SEO campaigns. They include, but not limit to, search engines, HTML editor and Google toolbar. In addition, there exists others such as FTP tool, Google sitemap, Link Directory software, etc... The important thing to novice site owners is leaving behind your main profession and get your hands wet with these tools. Webmaster and SEO firm can't do everything for you. Learning SEO tools today will never be too late and squandered.
topic : As Google gets fatter there is more to love. I do. What Google did for Christmas? In short: Twain news on the same day simply melting the ice. Vacuum discovered. Their new services spur others in turn, their sympathies
As Google gets fatter there is more to love. I do.
What Google did for Christmas? In short: Twain news on the same day simply melting the ice. Vacuum discovered.
Their new services spur others in turn, their sympathies can affect some huge increase. Finally, wealth is spreading, from young billionaires to you and to a baby boomer like me.
A few days ago, I ran into an article about them that claims they build a safe net for themselves, and all of us to use. How does one figure? Google silently buy left-over fiber optics at the lowest prices. Something nice for the future…
Yesterday, I went to Mozilla Firefox to get a referral button for my upcoming ezine. Have been using Firefox after a 2-week spy and worm attack back in June. At that time, my desktop had been invisible from pop-up windows and the volume muted for virus alert sirens and my poor computer could not breathe using IE.... Then I ran into Kaspersky, but that luck only lasted for 30 days as well; they wanted ... Since free Firefox NOTHING not one single intruder. I have peace. IE now sits and ruts…, while the FF plug-ins make beautiful music.
So, I go get the button, and what do I read? They, Google, now not only have a referral system for adsense with neat little buttons, but they will take Firefox under their wings with something like ‘Google recommends Firefox’. I am touched! It’s the best thing to happen for us, for these guys operate in a speed that suits me, compared with MS. They’re livin’.
But, listen to this, on the SAME DAY, yes, yesterday, I get this article from Jim Edwards of simurl.com/wonderwords named ”Google's Next Step: Are Print Mail Order Catalogs Dead?”
He describes how any respectable US print catalog is being listed and the graphics of each page shown in their catalog database for free, and permanently. Google even update it manually. My favorite feature is that your objects on scanned print pages will be linked to their twins on your site.
I’d call that traffic. Yep, the top quality traffic is free. Been saying that.
So, last night, I stayed up, had to anyway, because I was on a watch. Uploading my large files to simurl.com/showcase, when ms automatic XP update suddenly wanted to restart the computer. Took me a while to find the way to switch that off.
Don’t you envy the life of those, who spend their days in a dialogue with heartwarming Microsoft-warez. Have we created a monster buying Bill’s stuff? My day swishes by enduring Frontpage crashes and Word peculiarities I may never get used to, and yet I somehow am.
No, that’s not the reason why I wrote this. What I wanted to say is:
“Get your print catalog to Google in time for Christmas.” US only.
1- Download this Free: www.techsrl.com/easycatalog/English/download.htm (Demo-limited to 10)
2- Upload your Files Here and pay very little: www.printpelican.com/ (Very little! Minimum 25 Catalogs)
3- Go to catalogs.google.com/googlecatalogs/catalog_vendors.html and get the mailing address.
I give you 10 days.
So, then I think, what about the guys from Australia, New Zealand, England, Canada, South Africa, India?
Easy, last night I stayed up and made a site to let them in on it. Maybe you would like to do it, too; Get a permanent spot on Google’s new catalog beta site, I mean.
Come look. Gotta be subscribed.
topic : Understanding The Google Dance What’s the Google dance? Well, it’s really just a fun phrase for when Google updates its index. This occurs regularly, once a month, and can cause a lot of movement in rankings, meaning that
Understanding The Google Dance
What’s the Google dance? Well, it’s really just a fun phrase for when Google updates its index. This occurs regularly, once a month, and can cause a lot of movement in rankings, meaning that it’s come to be feared by many in the SEO industry and anticipated by others. The update isn’t just one sudden switch, though, as each index update takes several days to complete. During this update the searches seem to ‘dance’ between the old index and new index – that’s the Google dance.
So why does it happen? Well, Google pulls its results from over ten thousand servers, and they can’t all be updated at once – Google would have to go down for the update. Instead, each server is updated with the new index, one at a time. This can cause very strange behavior in the page rank process if two major sites located on separate servers happen to have a close linking bond. These sorts of separations are interesting and can contribute to a great deal of change and motion in page ranks. The most important thing to keep in mind is that eventually Google will get you into your proper place. Generally, if you behave, you will not be thrown down for long by the odd activity that can occur when Google is in the process of updating its index for your server (or for the servers of your favorite link partners.
One common misunderstanding is the idea that Google controls which server each kind of information is coming from, and so stores similar information on the same server. Google’s index doesn’t work this way – it’s a big, disorganized mass of information that Google searches very quickly. This is a blessing in disguise because it allows your site to remain reachable via other sites that are related to it when the index is taking place. Your site generally won’t suffer for too long when an update is taking place anyway, but if you are heavily dependent on Google results, you will see a slight drop for a short period of time. This drop is often followed by a slight spike especially if your page rank has increased since the last index.
The 10,000 servers that Google uses are distributed between seven datacenters all over the world. Google doesn’t keep all of those eggs in one basket – they want to be able to lose one datacenter and have the rest survive. If part of Google goes down, people can still use the search engine and as I said before, this allows your site to be accessed via related sites if the server holding your sites index happens to go down. The datacenters that Google has put into play are enormous in comparison to most datacenters around the world. Google rivals some of the largest datacenters in the world with each of its datacenters and is probably the largest in the world if all were combined into one.
You see, the ‘time-to-live’ for google.com is only five minutes – that means that Google’s IP address can change every five minutes. This allows them to switch between their datacenters regularly, spreading the search load between them intelligently and routing around any damage. If you constantly entered the same datacenter with every search that you placed it would almost certainly fry within twenty four hours. Considering the number of users on Google each and every day, it is surprising that ten thousand servers is enough. A server can only handle so much traffic in a day and Google insures that it can hold more than any other service on the internet.
The datacenters updating their indexes at different times causes Google to do its dance. Unless you’re looking for your website’s ranking, you’d never notice this as your site is normally available at all times. The unfortunate bit is that often times you will lose your page ranking for a short period of time or your site will seem to have a lower number of pages indexed by Google. If you insure that you have several hundred pages available on Google at all times you will most likely be able to provide all of your content at all times either directly or indirectly.
topic : Construct Safer Your Self In this service you find a way to generate links with the content, which one you never created. For this contact the established authorities in your domain area and let them know that you are available
Construct Safer Your Self
In this service you find a way to generate links with the content, which one you never created. For this contact the established authorities in your domain area and let them know that you are available as a resource for researching and writing on any topic from the chosen domain. In e-fuzion.com you find all the details about different SEO web design Services Delhi Company. What if you don’t have great content writing skills or the necessary expertise? Then do the next best thing. So, if you are interested to create a good selection of SEO Services Delhi then e-fuzion is the best for you. Apart from content you can use other technology for searching your web site. Another long winding however effective way to create incoming links is to host affiliate programs or launch a web ring program from your site. People who will sign up will have links pointing to your site from theirs. However this approach does take time and efforts to bear fruit.
In almost all these variations one of the most important parameters you can control is the anchor text. These are just some of the methods that you can undertake profitably. Once you are done with your one way linking campaign, its time to start with reciprocal linking campaigns. To summarize page rank of a site apart from other factors, can be guided by the way information is organized within a site and the way it is presented. Careful planning with setting up the information flow will go a long way in helping optimize the page rank of the site. In SEO Services Delhi Company e-fuzion, first step is in the area of search engine marketing, is to understand the relevance and importance of key words. Key words are the starting blocks of a successful SEO campaign. In SEO Services Delhi e-fuzion plays a vital role and its key words are used to promote and market by improving search engine raking.
topic : Top 10 Search Engine Listing and Ranking Tips There are many companies offering ‘first page ranking’ services guaranteeing top page listing in the major Search Engines for as little as £199, within 3,5,7 days. The problem
Top 10 Search Engine Listing and Ranking Tips
There are many companies offering ‘first page ranking’ services guaranteeing top page listing in the major Search Engines for as little as £199, within 3,5,7 days.
The problem is the search terms that gain these results are unlikely to allow prospective customers to find your website.
For the website davidcouplandaccounts.co.uk first page ranking can easily be achieved for the search terms, ’davidcoupland’, ’couplandaccounts’, ‘davidcouplandaccounts’ and ‘www.davidcouplandaccounts.co.uk‘. Technically this has completed the ranking companies side of the agreement, but no one looking for an accountant is likely to find the site.
The ranking company will tell you they will ‘work towards gaining top ranking’ for your preferred keywords and terms, but ‘it will take time’ and will cost you more.
So why not try and do it yourself?
How do you actually getting top ranking? Unfortunately the reality is that it will take time but there are several extremely effective techniques that are invaluable and will speed up the listing and ranking process:
Submitting your site monthly to the major Search Engines using a guaranteed inclusion service such as www.premiumsubmission.com. Submitting monthly will increase the value of your website in the eyes of the search engines.
Change your site content and Meta Tags before each submission. This will over time enabling multiple listings for a single URL.
Incoming links from highly ranked sites. Try contacting sites similar to yours though not direct competition, and request mutual or ideally exclusive links to your site.
The frequency of keywords used in the text of your site.
Always choose a relevant for your submitted page. The title should reflect both your keywords and URL. Each link page should have a different relevant .
Avoid image only websites. Only a site made up mainly of text can be effectively placed in the major search engines.
Be imaginative with your key terms. Use variations that your competitors don’t use to improve your ranking.
Flash only websites cannot be read by Search Engines and your site will not be listed at all. You should consider building an alternative site in HTML.
Give all your images an tag that relates to your search terms and keywords.
Most Search Engines give more importance to the text closest to the top and bottom of pages, so this is where you should aim to concentrate your keywords.
Search Engine ranking takes patience, there is no magic technique, but if you follow the steps outlined above over time you can achieve good placement and exposure for your website.
Good Luck !!
Acknowledged Internet Solutions
topic : Google – A Bit of History The first question most people have is, “What the heck is a “Google?” It is a play on the word “googol,” which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your
Google – A Bit of History
The first question most people have is, “What the heck is a “Google?” It is a play on the word “googol,” which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Regardless, the clever kids at Google have turned it into a cultural standard.
Larry Page and Sergey Brin co-founded Google in January of 1996, then known as BackRub. The boys were in the early twenties and classic computer geeks. Sergey was born in Moscow, alum of the University of Michigan and visiting Stanford. Larry was assigned to be his guide. During this visit, they obviously hit it off or today nobody would give a hoot about linking strategies.
Although two men and the name “BackRub” may raise some questions, the name actually referred to a method for producing search engine rankings. Specifically, the BackRub search engine was designed to analyze the “back links” to a site. Although BackRub developed a following with those in the know, nothing much happened for a few years.
As with most new businesses, the boys needed some serious cash. The brass at Yahoo was interested, but initially passed. Sun Microsystems, of all companies, provided an answer. Andy Bechtolsheim was one of the founders of Sun and, thus, had the necessary deep pockets. 0,000 later, the new search engine company was on the way to stardom.
A New Name
As legend has it, BackRub became Google for a rather humorous reason. Apparently, Bechtolsheim accidentally made the 0k check out to “Google, Inc.” You can make your own guess as to which one of the boys said, “Hey, I have an idea for a new name.” In September of 1998, Google opened a small office in Menlo Park, California. The rest, as they say, is history.
Today, Google is based in Mountain View, California. Google prefers email communication, but you can get a live voice by calling (650) 623-4000. If you really want to talk to them, refuse a charge from the company on the credit card you use for Adwords. They will contact you pretty quickly!
The company went public in 2004 [Symbol: GOOG] and has a stock value of around 0 per share. Larry and Sergey are sickeningly wealthy. One can assume that Andy Bechtolsheim is also doing all right.
In the last year or so, Google has certainly received its fair share of criticism. PageRank is almost useless in relation to ranking in search results. At the time of this writing, PageRank hasn’t worked for three days, which means a change, shuffle, dance or whatever you want to call it is coming.
On the competition front, things are a bit murky. It seems a week doesn’t go by without a patent lawsuit being filed against the company. MSN and Yahoo have started to raise the level of competition and more will be coming. Google’s reliance on AOL as a traffic source is also a bit troubling given the continual loss of market share by the company that nearly brought Time Warner down. Gmail is dogged by patent issues, not to mention questions about violations of the privacy of users. All and all, things are not as rosy compared to a few years ago, but they can hardly be called bad.
Your guess is as good as mine when it comes to predicting if Google will become just another search engine. Personally, I think it will, but not because of any of the above. Instead, the evolution of the Internet suggests there will be a next “big thing.” Who knows, maybe Google will get a Grub [Grub.org] in its Nutch [Nutch.org].
topic : Effective Internet Marketing SEO Internet marketing SEO has often proved itself to be the key that transforms little websites into profit belching monsters, and thats the truth....ive seen it happen with my own eyes. I admit
Effective Internet Marketing SEO
Internet marketing SEO has often proved itself to be the key that transforms little websites into profit belching monsters, and thats the truth....ive seen it happen with my own eyes. I admit that internet marketing seo isnt exactly simple but its not that difficult of a task for someone who knows and understands how search engines and their ranking rules work. With this understanding they can then present their website to the search engines in such away that they can not help but list you. After all its their rules, so if you play by them success will follow. The fact is that internet marketing seo is an almost magic way of long term financial succcess. Get it right and bingo!
The tools and methods avaliable to anyone that knows there stuff is almost endless, including some unusual ones. Maybe you have heard of the links development strategy? With this a site can gain top rankings without the use of keyword optimization. Some of these techniques will bring you results within a few short days!
It may surprise you to hear that it dosen't even matter what type of site you have. It is no longer necessary to have a huge mega site. There are people out there (including me) that simply promote a single page affiliate program that brings in 6 figure monthly incomes. Lots of sites these days earn a healthy income from the use of Google Adsense . In fact for many sites, this is their most lucrative source of revenue. None of this however is possible without the necesarry traffic.
This brings use back to Internet marketing SEO. Its VITAL for online sucess.....fact! Without it you can not hope to do better than average, and who wants to be average? Not me....how about you?
topic : Advanced SEO Optimization Process Given the razor-sharp competition in the internet marketing today, it takes the help of an intelligent SEO company India to beat the competition and sustain one’s India website rankings.
Advanced SEO Optimization Process
Given the razor-sharp competition in the internet marketing today, it takes the help of an intelligent SEO company India to beat the competition and sustain one’s India website rankings. Search engine optimization specialists can tell you how to improve your ranking in popular search engines which is crucial to boosting the volume of traffic to your website. An SEO marketing company would tell you that it is not enough if you rank higher only in a specific search engine. A comprehensive search engine optimization strategy comprises of techniques that ensure higher ranking in all popular search engines enhancing your chance to augment the volume of your online traffic.
So how to find the right SEO partnership to join the hands with for a holistic search engine optimization? If you are aiming at finding the right SEO services India from an experienced SEO company India to increase website rankings then there are a number of factors which you have to take into consideration.
We have a team of SEO experts India who understand the search engine dynamics inside out. Our SEO India Company consists of talented search engine optimization specialists who are immensely experienced to handle SEO campaigns for the most competitive keywords and key phrases in any specialized business domain. Being a leading SEO company India, we believe that succeeding in any SEO marketing campaign requires impeccable and in-depth keyword analysis which is the cornerstone of the entire SEO process and one of the most crucial factors in boosting your website rankings. Our search engine optimization specialists analyze keywords and keyword phrases using cutting-edge keyword analysis tools to arrive at the keywords and key phrases that are not only less competitive but also highly searchable on the web.
As a top-notch SEO services India provider we are renowned for offering SEO content writing services that will potentially boost your page rank. Our content writers bring their creativity and experience together to write keyword rich content with an amazingly assertive, appealing and marketing punch making the page a must-read for your classified audience. We know that content is the soul of any webpage and play a crucial role in getting you good search engine ranking in all popular search engines such as Google, Yahoo and MSN.
Before you go for a full-fledged SEO campaign, don’t underestimate the importance of the right SEO partnership. The right kind of Seo Company India can make or break the very purpose of your SEO campaign. If not handled properly or if you choose the wrong SEO partnership, then you will stand to lose money as well as your precious time. On the top of it, you will end up subjecting your website to mal-optimization which again will add to your injury.
We adopt white-hat SEO techniques for better India website rankings. With us, you stand to gain standardized, customized and cost-effective SEO packages that meet all your needs. Here is a lowdown on what we offer in our SEO services India.
1. We offer a campaign specific module for each of our clients. We allow them the privilege of specifying their own keywords (unless they want us to carryout a comprehensive keyword analysis), their targeted demography and the list of competitors. Our search engine optimization specialists then examine and optimize them which is then sent to our customers for their approval. The final list is drafted after the clients’ approval.
2. Our search engine optimizations specialists do a lot for boosting the website ranking of our clients. They follow a strategic on-page optimization process by enhancing the keyword density, keyword positioning, URL structure guidelines, meta-tags content, relevance of visible text and so forth.
3. Link popularity is the most crucial factor of search engine optimization which boosts the popularity of your website. We have a dedicated team of link builders who do the job for strategic link building to improve the popularity of our clients’ websites.
4. We carry out the optimization services with an LSI based SEO approach. Latent Semantic Indexing (LSI) is the technique that gives you a crucial edge over your competitors for attracting high volume of traffic as well as potential clients. This ensures better results for your clients and higher profits for you.
topic : Keyword Density Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important
Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.
If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%
The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.
Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.
Simple steps to check the density:
1. Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
2. Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
3. Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
4.0 When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
5. Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
topic : Creating Keyword Rich Pages (KRPs) Once you have established which keywords would optimize your website for search engines you should aim towards securing a top ranking in those search engines. This is done by creating Keyword
Creating Keyword Rich Pages (KRPs)
Once you have established which keywords would optimize your website for search engines you should aim towards securing a top ranking in those search engines. This is done by creating Keyword Rich Pages (KRPs), which are pages that contain a certain keyword numerous times and also have good content. The page then gets top ranking every time someone searches for that particular keyword.
I am going to tell you now how to create KRPs, with the assumption that you already know about the entire basic HTML tags such as the Title, Meta Keywords, Meta Description, Headings, and Alt tags. If not, check out www.SEOgeek.com and brush up on your understanding of these topics.
Let's say your company is selling complete travel packages to Europe and you have decided to use a keyword "travel to Asia". The Keyword Rich Pages would be created like this:
The Title Tag:
This should be your primary focus of attention. Always beginning of the Title tag with your target keyword in the. Keep in mind that search engines will be showing your Title tag so you need to try to make it interesting to people as well.
An example of a tag that might be good here is: "Travel to Asia and learn the true meaning of beauty". If you look closer at the contents of Title tag you will see that it employs the keyword at the very beginning and lets people know that Asia is a beautiful place.
This is just an example, the Titles which you use will depend on the nature of your website. General rules which are outlined here, should be followed.
Meta Description Tag:
This tag provides brief descriptions about the page for the search engines. In this respect it is similar to the Title tag- it must be rich with keywords and also appealing to people.
Composing a Meta Description Tag is similar to composing a Title tag, but generally it should be longer.
The following is an example of what I might have done for such a tag:
"Travel to Asia- your mind can fully take in its beauty when we will take care about the complete details in your trip."
Do you notice how this is repeating the keyword as well as letting the customer know what it is that you offer?
Meta Keywords tag:
This has become the least important in the search engine rankings. Some sites have achieved highest ranking without writing any keywords in this tag. I think, however, that it is better to be safe than sorry and therefore it is better to include few keywords in this tag, also. Include variations in upper case or lower case writing of the keywords. The rules about this tag are very straightforward. They are: no repeating of keywords in this tag for more than 3 times and no repeating a keyword right after the same keyword.
Here is an example of what I mean:
"Travel to Asia, Exotic Asia, travel to Asia, tourism, TRAVEL TO EUROPE"
Notice that I used "Land Down Under" and "tourism" for separating the different keyword versions.
We move on to actual web page content. To start with, obtain an attractive photo which is not very large that applies to the web page you're making. In this case the picture of a sunny Asian beach with swaying palm trees would work well. Place the picture on top of page. When making Alt tag of the picture mentioning the target keyword one time which will be "Travel to Asia". Other words may be included but make sure your target keyword is at the beginning.
We are now ready for the Heading for the page. For this you will use the H1 tag and in it you will mention your target keyword once. So, here also the tag could be "Travel to Australia". Other words may be included but make sure the target keyword begins the tag.
The text for your page can be created at this point. How you do this will depend on what action you want to be taken by the visitor after reading your page. Perhaps you want him/her to go to your home page of your website or any other page in your website. If that is so you should aim to write text so that visitor will want to move to the webpage you have targeted. You need to make sure that the page links to target page are there in this KRP. Perhaps you want the visitors to go to the affiliate program. Then the proper tactic would be to emphasize the benefits of users which they get in purchasing the service or product which are sold by the affiliate program. You would need to make sure, also that links to the affiliate program are embedded within this page or at its end.
Here are some rules that will help you:
1) Some of the search engines do not recognize Meta Description tag, they just accept few lines of your text from top of your page body and that will become the description which the search engine displays. Make sure that these few lines of your text are appealing.
2) Ensure that maximum possible sentences in your page should contain the target keyword. Don’t just use the keyword indiscriminately, its placement should be grammatically correct and people should not be able to tell that you used this keyword over and over again deliberately. This is wise not only because you don’t want people to have a bad impression of your website but also because you don’t want to be penalized by leading search engines for spamming because you just repeated keywords for no reason throughout your page. Try to use the keyword first at the beginning of your webpage and then at the end of your copyright info.
3) The length of your paragraph should not exceed more than 4 sentences. Most people don’t have patience and time to read more than that on internet.
4) You must try to provide text links on your webpage to other web pages with the keywords present in your text because this may give your other page a good ranking also.
5) You should make all possible attempts to link to pages which contains keyword in file names because this can rank your page higher.
6) No set rule is their which could indicate that how many words the KRP should contain. Try to have at least 400-600 words, but if you have a little less or a little more, don’t worry.
When the page is completed give the file name something which should contain the keyword with the other individual words separated with a hyphen. Here the file could be named travel-to-europe.html. For some of search engines that emphasize on the presence of keyword in file name can provide you higher ranking.
If you need or want to target another keyword, just create another KRP for it using the above procedure.
Once your KRP is created you can't just upload them to your website and submit them to search engines. The engines don’t appreciate those web pages which have only outgoing links and no incoming ones from other web pages. You may be penalized for such a page.
You will need to directly or indirectly link the KRPs to your home page. If you are creating many KRPs you shouldn’t link your home page to all of them because this will make your home page messy. Create a separate page in the site that you should call a Sitemap page (you can also name it sitemap.html). Link to the KRPs from this Sitemap page, and make sure that the text that you are using for the link is the same as the keyword that the page is optimized for. The link to travel-to-asia.html can read "Travel to Asia".
There are search engines which will not spider pages that only have outgoing links, so if the page only has links to other pages and no content this page may be ignored by the search engine. It is good to add a short description of what is found on each of the KRPs together with the link to that KRP so that the page will not be ignored by the search engine.
Now link your site home page with the Sitemap page by using a text link. Now you are ready to submit your home page, each of KRPs and Sitemap page to the leading search engines. Submit only the home page to the search engines. You can go to the submission section of the search engines to add pages or if you want to save time you can use free submission tools provided by a number of sites which will help you submit sites manually without having to go to the submission section of the engines.
By following all the rules outlined here your website will achieve a top ranking successfully.
topic : SEO contests a new effective way of internet marketing First, let me explain you what a SEOcontest is. A SEOcontest is a contest where every webmaster can build a website or page about a special keyword. There must be no
SEO contests a new effective way of internet marketing
First, let me explain you what a SEOcontest is. A SEOcontest is a contest where every webmaster can build a website or page about a special keyword. There must be no results in the targeted search engine for that keyword or keyphrase. So most contests have not existing words in them or have the site name of the sponsor in the keyphrase. Like the ambatchdotcom seocontest. Where you need to rank number 1 in Google for the keyphrase ambatchdotcom seocontest. And when you become number one in Google or another search engine and you stay at that spot until the end of the contest you win the main price. Normally thousands of dollars.
But how can a simple seocontest sponsor make profits from such a contest if it costs that much? That will be explained in this article.
The most big contests dure a couple of months or even half a year. So it can attract a lot of webmasters/SEO's because they can jump in any time, even if the contest is already going on for a month. And big prices attract big amounts of media and participants. So you're brand gets big attention for a long time.
Also, most contests contain the main keywords or the site name or the sponsor of the contest. Like the ambatchdotcom seocontest. The sponsor is ambatch.com. The contest is already going for a month and there are allready over 500,000 participants who promote the name ambatch.com. So when you start a SEOcontest you will be known in the whole webmaster world. Also a lot of contests like the Cpayscom2 Online Casino contest have they're main keywords in them. In the Cpayscom2 Online Casino contest the keyphrase is Cpayscom2 Online Casino to rank in msn at the first spot. But cpays.com is an affiliate program for online casinos, so the participants are not only promoting the main sponsor but also the main keyphrase of that sponsor.
In most contests there are rules. A common used rule is that you have to place a link back to the sponsor of the contest. So in the Cpayscom2 Online Casino you have to place a link back to cpays.com with the text online casino. But every participant has been optimizing their website for the keyphrase Cpayscom2 Online Casino. That keyphrase contains the words online casino. So every backlink from a participating page is a high value backlink! And if there are 500,000 participating websites, it makes the sponsor a huge jump in the serps and lots of traffic and....MONEY!
topic : Using Free Reprint Articles - Some Questions Answered Recently I wrote an article discussing the merits of using free reprint articles on your website to increase your search engine ranking. (The article explained how Google
Using Free Reprint Articles - Some Questions Answered
Recently I wrote an article discussing the merits of using free reprint articles on your website to increase your search engine ranking. (The article explained how Google loves lots of content on your site, how it loves that content to be regularly updated, and how you can get lots of keyword rich content for your site, absolutely free. See www.divinewrite.com/Top_Ranking_Free.htm .)
A few days after publishing, I received a 'please help' email from Loren, a small business owner. Her website is all about glass art (http://www.headchangearts.com ), and she wanted some clarification on some of the points I made in my previous article. Loren's questions were good ones, and the answers important, so I thought I'd publish them.
Q: We have a site for glass art. From your article, I gather that if I create an articles page with free reprint articles (written by other people) containing 'glass art' type keywords, I'll get higher search rankings for those keywords? Is that correct? If so, what page comes up in the rankings? The article itself or my Home page? Also, if the article is being used by other webmasters, won't the search results also include their version of the article?
A: In answer to your first question, yes, having an articles page with keyword rich free reprint articles generally has the effect of increasing your ranking. Google thinks highly of sites with a lot of helpful content, but it all comes down to whether other webmasters do as well. If your site contains heaps of helpful content about glass art, other webmasters in the glass art field (be they suppliers, distributors, or competitors) will be inclined to link to you simply because that link implies (to their customers) an association with you. That association boosts their credibility because you're obviously an authority in the field. It also may help their own search engine ranking a little as Google will then see them as part of an expert, credible community of sites (although the benefits of this for the linking site are minimal and arguable). So, in a roundabout way, I'm saying that yes, article-based content can help your ranking, but only if it increases the likelihood that other related sites will link to yours.
As to the question of which page (the article itself or your home page) displays in search results, that really depends on which page has the most links to it*. If you have an article which is just THE BEST source of info in the industry, and everyone's linking to it, that page will display in the search results. This is good because people who click on this result are interested specifically in the content of the article. So when your website displays, they get the information they want, and they'll be pleased. And assuming your navigation is clear and easy to use, it is likely they'll at least visit your home page.
And finally, yes, if other sites have published the same article, they may display in the results alongside you. The same is true of the original author's website. But it's important to remember that, generally, the site with the highest PR will rank highest in the results, and it's this site that most users will visit. You just need to work hard to make sure that's you! For an example of how this works, do a search for a very specific term related to the article of mine which you've obviously read. Search Google worldwide for "Google's love affair with content" (including the quotes). You'll notice that the no.1 result is actually a page on EzineArticles.com which contains my article. The page on my site (DivineWrite.com) containing the article only ranks no.2. This is because EzineArticles.com has a higher PR than DivineWrite.com, and overall, the keywords are considered more relevant to the rest of the content on their site than they are to mine. Obviously, this means that a good article can display several times in the same search results, but that's ok - it simply adds to the perceived authority of the article and the sites containing it.
* Above I say that the page that displays in the results will be the one with the most links to it. There are some complicating factors here. For instance, the text in a link plays a big part in how effective that link is. A link to your site that says "Click here" or "check this site out", won't do you as much good as a link which says "Glass Art sales" or "glass art creator". So if lots of people are linking to the page containing the article, but the text in their links is generic, then that page may not rank as highly as a page with fewer - more keyword rich - links pointing to it. Of course, this assumes that both pages are equally well optimized for search engines and for the same keyword phrases.
I know that the above is a very specific question and the answer is full of ifs and buts, but hopefully this exchange will answer a few questions for a few people.
topic : Find the best keywords for your web pages If you want to improve your search engine rankings, then you need to put attention on keywords. Keywords are what lead search engine users to your site. Choosing the right keywords
Find the best keywords for your web pages
If you want to improve your search engine rankings, then you need to put attention on keywords. Keywords are what lead search engine users to your site. Choosing the right keywords is really important. But how can you find the best keywords for your website? Well, there are few free tools you can use.
Take a piece of paper and write down all keywords that can relate to your business. Analyze carefully your business and think of any keywords that relate to your company or product. Ask your friends what keywords would they search for if they were looking for products like yours.
Try to avoid common words, you need to focus on specific keywords. Than more specific your keywords are than more chances you have that your potential customers will find you.
When you have your list of possible keywords, you can try to find out which of them are most popular and try to focus your search engine optimization on these keywords. There are some good tools you can use here.
Remember that people often misspell words, so you can include also some misspelled words.
The first one is the Google AdWords keyword sandbox at adwords.google.com/select/KeywordSandbox .
Submit your keywords and you'll get a list of popular queries that include your keyword and also a list of similar keywords to consider.
The second tool is the Overture Keyword Selector Tool . This one shows you the related searches to your term and how many times that term was searched on last month.
The third tool is a free software, Good keywords for finding the best keywords for your web pages. It provides you with the following features: keyword suggestion, misspelled words, web page explorer, keyword phrase builder, site and link popularity, keyword organizer.
Once you have your keyword list, you can use the Overture View Bids Tool to find out what they're worth to other advertisers. You can check here your list of most fruitful keywords. You may find out that you can pay very little money in pay-per-click advertising for some hot keywords related to your business.
Google AdWords also provides a similar service, but only to registered members. And Google doesn't show you the highest bids. You can use their tool named Traffic Estimator and see the traffic estimates for different bid values.
There few other places where you can find lists of popular keywords:
buzz.yahoo.com/ - you can find here the most searched terms on yahoo.
www.google.com/press/zeitgeist.html - What people are searching for at Google.
50.lycos.com/ - The 50 most popular searches on Lycos.
topic : Get A Devoted Solution For Website Delhi slowly and gradually becoming the new Hub of SEO experts, giving a good competition to the world SEO market. With companies like SEO Delhi Technologies Pvt. Ltd, which is housing
Get A Devoted Solution For Website
Delhi slowly and gradually becoming the new Hub of SEO experts, giving a good competition to the world SEO market. With companies like SEO Delhi Technologies Pvt. Ltd, which is housing some of the best SEO talents in the industry is one of the leading your companies which is catering to clients world over. Apart from just SEO services, was also finding some of the bet SEO resources and SEO consultants of the SEO industry, belonging to New Delhi. SEO is one such leading the source of great search engine marketing relevance, where one can find extremely good knowledgebase of SEO tips and tutorials. This is a preview of Delhi proposed as the New SEO Hub of SEO talents. An SEO Expert in Delhi places your website on top positions on major search engines and then sees the difference. SEO Delhi provides dedicated and cheapest search engine optimization (Freelance SEO India) services from Delhi, India. These solutions are meant to aid companies in their growth and also help them realize their true on-line and off-line potential. Moreover, our team has a proven track record of delivering high quality web based applications; catering to a world-wide clientele.
SEO Delhi lunches their site approx 2-3 yrs ago to provide Freelance SEO services at most affordable cost. By which every one should be able to promote portal or site at minimum. It true that now a days SEO services are very expensive ,so middle or small level companies having less chances to be promoted on internet. That’s why they are unable to reach their targeted customers. So SEO Delhi decided to launch a service which can be affordable by every one.
topic : Maintaining Ethical Standards In SEO In all kinds of businesses, credibility is important. This is one of the primary principles that are being established by the companies. It must be prioritized above all other things
Maintaining Ethical Standards In SEO
In all kinds of businesses, credibility is important. This is one of the primary principles that are being established by the companies. It must be prioritized above all other things because if not, they will surely loose their customers. In every country, there is always a provision that sets ethical standards when it deals about business.
Even on the SEO or the search engine optimization companies, they are also very concerned with the maintenance of their integrity. It is easier to attract customers if the company is able to sustain a good name. It will also ensure a good profit, because the more subscribers who will patronize the business the greater the gain that they will have.
The kind of employees that you have will reflect the totality of the company’s management. This will reveal the manner on how you discipline your staff. It will also transpire to the people that will make them decide whether they will go for subscription in your company or not.
In SEO, there are various ways to maintain its credibility.
• Choose a trustworthy staff. Usually, chaos and controversies within the company starts when misunderstanding exists. Make sure that when you accept applicants as your future employees you are guaranteed that they have a good morale. Even though the task of the employees in SEO will be merely focusing on computer works but still it is very important since you will be making transactions within and outside your offices.
• Small things should not be made complicated. If there are little problems that arise in running the business, better discuss it immediately before it grows into a bigger problem.
• Problems arising in the company must be tackled within the office only. Avoid things that will likely worsen the situation, commonly this is the problem of the companies. Matters that deal on internal concerns must not reach the other offices. There are times that your opponent company may use the controversy against you that will lead to the obliteration of your name.
• Always appear cheerful towards your customers. In spite of the internal problems that you are probably encountering do not take it as burden up to the point that you will disregard the welfare of your subscribers already. You will lose a lot of them if you continue doing this, so always remain positive to them at all times.
Some of the noted unethical practices that are very known to search engine optimization are cloaking and issue, doorway pages or hidden links and sometimes hidden texts.
These malpractices are treated to be forbidden by various search engines. Beware about this because once they discover these strategies used in your website, you will surely be banned.
Sadly, once your site is ban you will not only loose your ranking but as well as the money that you have invested on it. Everything will turn into nothing so it is better to be honest at all times. Do not grab for profit in an immoral way because you will just suffer the consequence in the end.
So, ethical standards will be comprised of all the factors surrounding the entire management of the company. It is not a matter of questioning your manager’s individual personality or even the staff but on their morale inside their work.
topic : What is the “Flow” and how does it apply to SEO? Internet traffic flow is simply the paths taken by people to navigate between web pages. Some of these paths are eight lane freeways with thousands of people passing through
What is the “Flow” and how does it apply to SEO?
Internet traffic flow is simply the paths taken by people to navigate between web pages. Some of these paths are eight lane freeways with thousands of people passing through each minute. Others might seem more like a city street with a four way stop every other block. Then there are the back trails in the woods, rarely traveled and known only to a few.
Think back on your daily internet activities and you will realize that you have traveled a few paths, some more traveled than others. When you logged on you probably checked your email. I might be going out on a limb here but this is probably a fairly narrow yet beaten trail. You are probably the only person to travel this path and I would guess you navigate through it often.
Then you may have traveled to your favorite blog to see what PtrWigg thinks about international business today. You read his latest blog and find he has a link to a related business site to illustrate his point. You decide to swing by that site to get more background information. While there you find a link to another interesting site on globalization. The process of traveling though the blog, through the business site and into the globalization site is in itself a path.
Alright, that is all pretty basic. I’m sure you already understood this much even if you have never thought of the internet in this way. While this concept is very simple in nature I don’t think webmasters always take it into consideration when developing a website and SEOs seem to rarely consider it while optimizing for one.
So how does a webmaster develop a site with the “Flow” in mind? I believe the first step is in realizing that each page not only contains a path within itself but more importantly is a step within a path. Lets say you have created a page with an article on how to give a business presentation. You may have superbly supplied a facet of information but all information by itself is useless.
Does it really matter if you know how to give a business presentation if you can’t dress yourself, tie your shoes, comb your hair, eat breakfast, drive to work, operate a projector and speak in public? Obviously we are going to assume that your users are capable of doing everything up until the operate a projector step. Information is only useful when it is collaborated with other bits of information.
So ask yourself what path your average user is most likely on and if possible provide for him or her to continue on that path. All it takes is a little forethought and a few links to appropriate resources.
I think for the most part webmasters are pretty good about developing their sites with traffic flow in mind. While professional SEO experts may take the internet traffic flow model into account when promoting a website through link building this does not appear to be a common practice among webmasters.
Today the primary objective in link building seems simply to get ranked by the top search engines. The two most common link building techniques completely ignore internet traffic flow. Webmasters like to get links from directories and exchanging reciprocal links. The problem is the average user does not spend very much time viewing average directories and even less time viewing link exchange pages.
Doesn’t this seem a little backwards? Webmasters are trying to gain exposure for their sites by spending time listing their sites in places that other people generally don’t visit. If we were to apply this to offline marketing it would be like if I purchased a billboard in the middle of the desert promoting bottled water. People in the middle of nowhere may want bottled water but doesn’t it seem like a better idea promoting where there may actually be people to see it?
I’m not saying webmasters should not submit their sites to directories but I absolutely believe that their marketing mix should not consist of only directory submission and reciprocal link exchanging. I believe it is very important to focus on link building within the flow.
The concept isn’t difficult. Figure out where your site naturally fits within the flow. Then try to contextually exchange links or purchase links on pages within paths your target user is most likely on. This will help you tap into long term sources of targeted traffic regardless of your search engine rankings. This method will require considerably more time to build the same number of backlinks but the search engines will reward you for the superb quality of links.
topic : Proof Your Way in SEO For all your solutions if you follow SEO Services Delhi Company e-fuzion, definitely you get better solution. If you think that this web site’s design is amazing and you want to find out how you too
Proof Your Way in SEO
For all your solutions if you follow SEO Services Delhi Company e-fuzion, definitely you get better solution. If you think that this web site’s design is amazing and you want to find out how you too can design course or find another career other than design by SEO Services Delhi Company e-Fuzion. We all know what a beautiful website looks like; it is just getting from a blank screen to a well designed website that is difficult. Just beware of over usage of graphics and images and you will be at least one step towards a well designed website. One of the problems of using too many graphics is that a high percentage of people will just leave your website thinking about the great articles they read or the wonderful products that you sell, rather than the user leaving irritated with the look of your site. Nobody wants to stay and linger on a site that is badly designed by SEO Services Delhi Company e-Fuzion. Another reason to minimize the number or size of the graphics on your website will be. If your web page does not load within a few seconds, you can good-bye to the visitor. Basically value is a measurement of how close to black or white a given color is. In another words, value is a measurement of how much light is being reflected from a hue. Those hues with a high content of white have a higher luminance or value. If you look at the color wheel below, you will see that wheel is full of different color values. The outer band is the natural hue meaning that it is the original hue. The inner bands are shaded versions of the natural hue and are closer to back than the original hue.
topic : Best SEO Company in INDIA PAGE RANK UPDATE IN ALL GOOGLE DATA CENTER From last couple of days I noticed different page rank in different Google datacenter and today in the morning when I reached to the office and as per
Best SEO Company in INDIA
PAGE RANK UPDATE IN ALL GOOGLE DATA CENTER
From last couple of days I noticed different page rank in different Google datacenter and today in the morning when I reached to the office and as per schedule I was checking my websites I noticed PR update on all my new domains.
I visited many website today and found this PR updating is not too good for previous well ranked websites. I checked major seo websites and other well ranked websites and I noticed most of all websites PR went down.
Recently Google had changed algorithm and very strict about paid linking. In Google webmaster tool they introduced paid links form where you can write about any website that selling or buying a link. Mostly paid linking is used to manipulation of search engine. I visited iwebtool.com; they are also selling links and found that their page rank goes down from 7 to 4. This shows Google is very strict about paid linking and in future Google may penalize website that involved in paid linking.
Google's Page Rank Update Goes After Paid Links?
Seems like there is a Page Rank update taking place now that seems to be impacting sites that sell links. Can't say that we were not warned about this. Danny Sullivan wrote Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google over two weeks ago, and now it appears many sites are getting hit with a drop in Page Rank.
Here is a list of some sites, including major publishers, who seem to have taken a hit overnight:
• www.washingtonpost.com/ PR7 to PR5
• www.forbes.com/ PR7 to PR5
• www.suntimes.com/ PR7 to PR5
• www.sfgate.com/ PR7 to PR5
• www.statcounter.com/ PR10 to PR6
• www.masternewmedia.org/ PR7 to PR4
• www.autoblog.com/ PR6 to PR4
• www.engadget.com/ PR7 to PR5
• www.problogger.net/ PR6 to PR4
• www.copyblogger.com/ PR6 to PR4
• www.joystiq.com/ PR6 to PR4
• www.tuaw.com/ PR6 to PR4
• www.searchengineguide.com/ PR7 to PR4
• www.searchenginejournal.com/ PR7 to PR4
• www.johnchow.com/ PR6 to PR4
• www.quickonlinetips.com/ PR6 to PR3
• weblogtoolscollection.com/ PR6 to PR4
• andybeard.eu/ PR5 to PR3
• www.seroundtable.com/ PR7 to PR4
• www.blogherald.com/ PR6 to PR4
I am sure there are many more. Is this a direct hit against sites that sell paid links? That is too hard to say for sure.
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topic : Boost Your SEO Facts Search engine improvement in direct we just say it SEO. In SEO metropolis consort e-fuzion the scheme place owner, intend the prizewinning solution for own scheme site. In SEO process, the technology
Boost Your SEO Facts
Search engine improvement in direct we just say it SEO. In SEO metropolis consort e-fuzion the scheme place owner, intend the prizewinning solution for own scheme site. In SEO process, the technology particularly targets for audience and makes more traffic. In see engine optimization, it just increases the height of the site. In SEO Delhi, consort e-fuzion the methodical ness offers all the basic services like scheme development, scheme promotion, scheme organization and many more. A see engine refers the fine set of the scheme site. SEO optimizes the key text spacing and prominence. On tender search, engine improvement makes the targeted scheme tender most popular among number of scheme pages. It is most belike focuses on noises redaction band noises is the most pivotal bourgeois for on tender optimization. Actually, in see engine optimization, you encounter two pages digit is on tender and the incoming digit is off page. For getting more knowledge, the searcher needs to log in e-fuzion.com. The noises of your scheme place can ever use some theoretical enhancement. In addition, patch the re-wring is happen the contenter must keep in mind about the key words. For getting ranker see, engine improvement tries its best. In SEO Delhi, consort e-fuzion the contenter always, follow the unequalled and idealistic words, which are more attractive and beatific to read and listen. Keywords psychotherapy is the first travel in a trenchant see engine marketing campaign. Keywords should be chances to emit prospective client see characteristics. Through the database like articulate tracker or key articulate discovery, the scheme place owner can determine the most trenchant keywords for generating germane traffic. Search engine improvement searches assorted sites and choose the prizewinning one. The SEO metropolis consort e-fuzion makes the sites life more interesting and prosperous. SEO metropolis consort e-fuzion brings a new revolution in the online marketing. Through the theoretical enhancement, the searching impact makes the scheme place happier. In SEO metropolis Company, the e-fuzion methodical ness brings the prizewinning subject aspect for scheme place promotion. Which also helps revenue collection?
Fro the crowning discussion it is come to know that see engine improvement is just impact as a teacher. In addition, it enlightens the scheme place ranking providing the beatific technology. For building pages and upload the ranking, the scheme place makes the place more popular by selecting the better one. Search engine improvement is a process, which makes the sites happier and joyful.
topic : Search Engine Marketing 101 Search Engines are one of the most popular methods of finding information in the 21st century. Gone are the days of opening an encyclopedia to find the answer to a question or skimming the yellow
Search Engine Marketing 101
Search Engines are one of the most popular methods of finding information in the 21st century. Gone are the days of opening an encyclopedia to find the answer to a question or skimming the yellow pages to locate a local specialist. Search engines are helping us tackle every conceivable problem that we happen to face in our daily life. Need to do research on the Civil War? Car having problems? Shopping for a new microwave? Curious about evolution? The possibilities are only limited by your imagination. Search Engines provide a means to possibly answer any question that anybody has at any time. So how can this help us in promoting our business?
To start, let’s discuss how search engines work, without boring you with too much computer tech babble. Search engines consist of a number of very sophisticated software programs that gather and organize information from the internet. The first important program is called a “robot spider” that is used to index, or “find” pages posted on the internet. The search engine then uses an algorithm, or mathematical equation, to determine how important a web page is in relation to a particular word or phrase (referred to as keywords or keyword phrases.)
Let’s use an example to better understand this concept. Say you went to Google.com and entered the words “los angeles pizza”. The results shown by Google will be shown on your screen. The results are numbered starting with #1 ; Google is telling you that, based on its very sophisticated mathematical equation, that the number one listing is the most relevant web page for the words “los angeles”. Hopefully, that # 1 listing will provide you with the information you are looking for.
Now imagine if you were a pizza shop owner in Los Angeles, and your websites home page just so happened to be that # 1 listing on Google. You don’t have to be a rocket scientist to see how this listing is an important marketing tool for your pizza business.
Now, before you jump out of your seat, hold on, because it gets better. Another software program the search engines use has the ability to keep track of how many times a word or phrase is being searched. This is where the dynamics of search engine marketing really start to shine.
In traditional marketing, like television or radio, demographics are used to determine what audience you should target your business to. A commercial for a kid’s cereal would probably be shown during a children’s television show. TV companies would charge more for an ad spot that ran during a show that attracted more viewers for a specific “target market”. Super Bowl ads are the most expensive because the program attracts the attention a millions of 18-35 year old men who tend to spend quite a bit of money on consumer products, thus the crazy amount of money that is spent of advertising.
With search, however, the information that is collected helps us target our websites (which are a basically commercials that run 24 hours a day) to a more specific audience; we can actually pinpoint roughly how many people searched for the words “ford mustang parts”. Now if you are someone who sells ford mustang parts, this information is very important to you. Ten years ago, the only way of marketing your business would be to purchase advertising that probably targeted a large number of people, usually in a car trade magazine. You would have a good idea about your audience, but you didn’t have any real numbers of how many people were looking for your product. With search engine marketing, it’s possible to focus marketing campaigns on just people that are actually looking for the products or services you sell, saving you precious time and money that would otherwise be wasted on those not interested in you. This is why search engine marketing is especially important to the small business owner, who usually does not have deep pockets to spend on marketing and advertising to begin with.
Search Engine Marketing has taken the business world by storm, and has propelled search engines like Google to become huge, billion dollar corporations through their advertising revenues. Traditional media has begun to transform as the barriers between television, radio, print, and the internet begin to blur. The internet has introduced a new performance-based marketing and advertising platform that will spill over into these other forms of advertising. Understanding the actual process of marketing your website through these search engines is crucial in understanding how the marketing industry is evolving and changing in the new century.
topic : Web Site Promotion Scam site submission and search engine lead times Web Site Promotion Scam site submission and search engine lead times Has your inbox been flooded with emails from online promotion companies shortly after
Web Site Promotion Scam site submission and search engine lead times
Web Site Promotion Scam site submission and search engine lead times Has your inbox been flooded with emails from online promotion companies shortly after you submit your web site to the search engines and Yahoo? Be very careful how you proceed, because these companies could be online scam artists. Here is why.
First, all search engine and directory submissions have lead times. What this means is that your web site or web page is submitted to the search engine, the site has been recorded by the search engine spider, but it will take some time before your web page is added to the search engine catalogue.
For a directory, your site must be reviewed first, accepted into the directory, and then added to the catalogue. The time between submission and addition to the catalogue is called the lead time. Lead times vary from a few days to a few months. In fact, most web pages are not added to a search engine catalogue for at least 2 weeks following submission, barring any technical difficulties.
Now, we've noticed that the spam mail usually comes after a Yahoo submission, but we're sure other promotion companies have found similar trends. If you have a new web site and if your site was recently submitted into the search engines and Yahoo, when you get an email stating that your site is nowhere to be found in the search engines, delete that email.
Your site has not had enough time to be added to the catalogues, and these scam artists are trying to take advantage of peoples' ignorance about lead times. If you hired a good search engine optimization specialist, your site will show up eventually, just not immediately.
Also, these scam companies assume that they can figure out your keywords and key phrases just by looking at your meta-tags on one page. Good online marketing specialists know how to strategically place keywords throughout your site, not just in the meta-tags, for optimum search engine indexing. They know how to use singulars and plurals, synonyms, and well-written headings throughout your entire site. Just because one keyword does not get you in a Top 10 position does not mean that your site cannot be found on search engines.
Only you can determine which keywords and key phrases people are using on the search engines and directories to find you (on your site reports). You might find that people are finding your site using a certain phrase or your service and a location name, such as "web site designer Illinois." Once you determine how people are finding your site, then you can adjust the HTML coding accordingly.
So please don't be in such a rush to hire these scam artists. They are relying on your ignorance of search engine and directory lead times to scam you out of your hard-earned money. They will continue to spam you even when your site is listed well in the search engines and directories.
topic : How to Make a Sitemap For Your Website In Five Steps. A website's sitemap can be compared to the table of contents of a book. The sitemap is important because it guides visitors to the parts of the website in which they
How to Make a Sitemap For Your Website In Five Steps.
A website's sitemap can be compared to the table of contents of a book. The sitemap is important because it guides visitors to the parts of the website in which they are interested. The sitemap allows surfers to reach their destination without wasting time.
Sitemaps are also important from the point of view of search engines. If the search engine finds a sitemap it is much more likely that your page will be fully visited (spidered) and indexed; allowing web surfers to find your pages in their searches.
Creating a sitemap is now easier than it used to be as software and online sitemap generation has become more common. It is worthwhile though to know how the process works and so this article will describe how to build your own sitemap using Notepad, a webpage creator and a little patience.
1) Create the site's listing on using Notepad.
It is not necesary to use Notepad, any wordprocessing software will work, but all Windows PCs have the program. Firstly, type in all pages and all links you have on the site. Create it as though you were listing the contents of a book. Make a draft version first and then go through the site again; in this way you are less likely to miss anything out.
2) Make a new web page for the sitemap.
You can insert the sitemap in your website on an existing page or create an entirely new page. Take the listing of pages and links that you made previously and copy/paste them into your website creator program and lay out the pages and links. If you made the site you are working on by yourself this part will be easy!
3) Insert a link to the sitemap.
You won’t be able to aee the sitemap if you don't have a link for it. Create a link on the front page of the site so that visitors can see it as soon as they land on your index/home page and be directed appropriately.
4) Check your the sitemap!
It is important to check that the map works. Test every link on the page, if you get any errors, fix it accurately (and immediately so you do not forget!). Run through every page to make sure that all are accounted for - no missing pages.
5) Upload the sitemap.
Place the sitemap and modified home/index page on your webhost and double check it. It should work as smoothly as it did the final dry run. Errors should be absent at this stage since you already checked it locally (but do check!).
The steps provided above are the manual way to create a sitemap. If you search on the web, you will find online programs that can do all this work for you. All you need do is type in the URL of your website and the sitemap will be created with the click of a button.
The problem with on-line sitemap makers is that the results are generic. All who create their sitemap that way will have a result that that is very similar, unless you customise the appearance yourself. Worse still is the possibility that something else will be inserted in there too; advertising, or links back to the software maker's site. Then again though, the process is less hard work and much simpler.
If you want a more personal result and appearance and you are OK with computers, better make one of your own. Since you made your own site anyway, creating a sitemap is just the same as creating any other page on your site. Other advantages are that you will know for sure that the links are accurate and you can organize the the layout of the links the way you prefer. You can emphasize major parts of the site compared to less significant parts, you have a hand in controlling how the user users your website. This element of control is paticularly important if you are selling products or services online.
A sitemap is a vital part of a website. People search the web looking for something. If your website has what the searcher is looking for, and your sitemap tells the searcher, then you may well have a new customer looking at your items. Not only that, they might just see some other items that they might be interested in as well.
A sitemap, whether it is generated by a program or made by yourself, has the same purpose - to lead your visitors to where they want to go, and for you to be seen on the internet through search engines. So make sure your website has a sitemap and be seen!
topic : SEO Software And Ebooks I have been on the Internet for a long time. At least I have been doing marketing a long time in relation to the Internet as a commercial entity. Around the end of 1995 I speculated in domain names,
SEO Software And Ebooks
I have been on the Internet for a long time. At least I have been doing marketing a long time in relation to the Internet as a commercial entity.
Around the end of 1995 I speculated in domain names, learning about keywords and phrases and how they help the search engines find the content you are providing at your website.
I continued to learn about keywords and as search engine optimization became a necessity I was ready to use what I had learned about keywords and phrases, domain names, search engines and content.
There were quite a few people, say a couple of hundred who really knew how to use keywords to optimize websites.
However, then it was to help search engines do a better job of indexing all of the content on the web. Now it seems the roles are reversed and the search engines are in charge. At least many seem to think so.
Now there are also a lot of people, thousands, who claim to know all of the search engine secrets and some claim they can get you top listings if you just sign up with them, buy their Ebooks, buy their videos, or buy their software.
I always have a hard time with the math. If these guys can guarantee you a top 10 listing for your keywords, then 11 companies sign up for their service that are also targeting your keywords or phrases, then how do they get all 11 customers a top 10 listing?
There are a lot of things we have known about the importance of for years such as anchor text, titles for links, surrounding links with keywords in the body text to make the links more relative, alt tags, metatags, keyword count, and more.
But now almost every day I see a website or article promoting a “new search engine secret” and it has a name I have never heard of. Then when I investigate and read up on it I find that they have renamed anchor text something else, keyword-count something else, etc.
Just like Hollywood these days seem to only be remaking movies we have already seen and giving them new names, it seems there are a lot of people out there now renaming SEO methods that are as old as the Internet with new names and selling them as new secrets.
They sell you these “new secrets” on video, in an Ebook, in a Seminar, or produce software that “optimizes” your website for you.
Most of the SEO Gurus of today never actually optimized a website for themselves or anyone else with any good results. They simply advertised to other people that they know how to make them rich in 90 days with little or no work at all and can promise you top 10 search engine rank in all the major search engines.
There are some of us who actually do the work and will keep on doing so and remaining ethical about the business. Its just hard to sit by and see so many people bilked out of their money with promises that no one can keep.
I have clients send me stuff all the time.
“Hey look at this new SEO technique I got in my email!”
"Look at this website I found that can get us top listings in 30 days!”
I go and read up on it for my client and find the same old stuff repackaged once again. Things I am already doing for the client is now a video or an Ebook and they cannot understand why I would recommend not spending money on it.
If you are going into business on the web and you read this article, just learn one thing from it.
There are NO shortcuts to success. Get rich quick schemes are just schemes. There is no magic formula or secret to getting top listings in the major search engines.
If there is a secret, it is that it actually requires hard work to be successful on the web just like it takes hard work to become successful with any business on or offline.
Buying an Ebook or a video or some software is not going to make you rich or get you top listings in the search engines. Anyone who tells you that work is not required to make money on the web is lying to you.
Learn how to do this for yourself or hire a professional who does not promise you the sky, but also hire one that can prove the results they have gotten for clients and for their own websites.
Testimonials are worth absolutely nothing.
“Chris McElroy is amazing! He got me a top 10 listing for my website in less than thirty days! The videos are easy to follow and in just days I was an SEO expert. I recommend everyone buy his Ebooks too!” –-John Doe, New York—
Now don’t you just want to run right out and buy my video? Too bad I don’t have one to sell.
Nope, no Ebooks either.
No Software to make you rich.
But I can do the search engine optimization and promotion for your website and prove the results with weekly increases in link popularity and search engine indexing.
topic : How To Get Your Website Listed In The Search Engines You've just spent several weeks working with a your web designer building your company's websites. You spent a lot of time making revisions, writing and creating copy,
How To Get Your Website Listed In The Search Engines
You've just spent several weeks working with a your web designer building your company's websites. You spent a lot of time making revisions, writing and creating copy, making more revisions, but finally your project is complete and your website is live on the internet for the whole world to see. A few weeks later you get a call from a business colleague, they say they went to look for your company in a search engine but your company was no where to be found, and they thought you ought to know about it. You open up your web browser , head over to Google and your company is nowhere to be found. You go to Yahoo and MSN but the results are the same, it's like your invisible to the online world.
Now clearly this isn't the goal you had in mind when you built your website. You wanted your company to be seen by the whole world, not to be so well hidden, that people looking for you can't find you. However this is a problem that affects many small to mid sized businesses who are just getting online or haven't done any online promotions. To help the search engines and ultimately your customers find you you'll to start working on promoting yourself online. Promoting yourself online is similar to promoting yourself in the real world you need to find ways to get your website noticed.
To help the search engines find your site you need a basic understanding of how they work. Search engines have programs that scan web pages, they read the contents of these pages and try to figure out what they think they are about. When they visit these pages they also look for links to other pages, note them down for future programs to visit and read. The early search engine developers had a bit of a sense of humor when they developed these programs to crawl across the web they named them “spiders”. The more often these spiders find links pointing to your pages the more frequently your website will be examined by the spiders, this process is known as “crawling”.
So to get the search engines to find your website you're going to need links. There are lots of different ways you can get links, some are easy, some a hard, and some will even cost you money. Examples of places you can get links are chambers of commerce, business trade organization, networking groups, directories, press releases, syndicated articles, blogs, and link exchanges. There are pluses and minuses associated with each of these types of links. In a nutshell what you are looking for is a prominently placed link on a reputable website. Sometimes judging a websites reputation is a little tricky and is more of an art form than a science. As a rule of thumb don't ask or pay for a link from a website you don't want to be associated with. Sometimes you'll receive link requests via email asking you to exchange or trade links, however when you visit the website, you get the feeling somethings not right. In some cases these people will have already put up a link to you. Don't worry about it just delete the email, there's usually no reason to worry about someone else linking to you. Another thing to note about links is they aren't all valued equally. For example a link from your brother's hobby website isn't as “important” as link from The Washington Post, CNN, or Business Week Magazine. What you are really want is a link from another established, trusted, and quality website.
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topic : One Way Links is the best SEO strategy. There are two very popular methods for getting permanent one way links that will send traffic to your website. They include: 1) Writing Articles – How this works is that you write
One Way Links is the best SEO strategy.
There are two very popular methods for getting permanent one way links that will send traffic to your website. They include:
1) Writing Articles – How this works is that you write an article, at the bottom or in the content, you place a link to your website. Then, you submit the article to an article submission service that will make your content available for free or for a cost. The user of you content must then put the entire article on their site, with your link. And, you have one more permanent one way link to your website for every person who uses your content.
2) Submitting to Directories - Submitting your website URL to web directories is a very time consuming and boring process, where you give the title and description of the site, in addition to the URL for your site. The directory will then add your site and give you another incoming link. Directory submission is a good technique for getting permanent one way links.
Because the two ways that are most often used to increase the number of incoming links are both time consuming and boring, it is better to ask for the help of a professional who knows what to do to get you permanent one way links.
Using someone who has experience writing articles and submitting to directories in order to build one way links is better than doing this submissions yourself. Why? Because first you don’t have long hours to waste and second you could generate bad incoming links if you d not submit your articles or directory listings in the right way.
topic : Enhance and Fix You Site for SEO 4 common problems on many websites are listed here. Find out why your SEO experience has not been up to par. Here are some useful advices to optimize your site for search engines. Frames Using
Enhance and Fix You Site for SEO
4 common problems on many websites are listed here. Find out why your SEO experience has not been up to par. Here are some useful advices to optimize your site for search engines.
Using frames in a website can simplify the web design work. Unfortunately, most search engine crawlers have trouble moving around a framed site and may fail in adding all your pages to the listing.
Making a sitemap will make sure all the pages on your website are indexed by the search engines. If you own a dynamic website, you can use Google Sitemaps and XML to create a dynamic sitemap that will update along with the website itself.
This is probably the most common mistake people make. All web server software has some way of telling which page is the default homepage for the site. If your homepage yourdomain.com redirects itself to yourdomain.com/anotherpage.html, then you need to change anotherpage.html to whatever file name your web server reads, most likely index.html or index.php. Why? Your domain name is what most people will link to from other websites. If your homepage isn’t exactly that domain name, you’re missing a lot of backward links that probably will boost your search engine rankings quite a bit.
Use META Tags for Duplicate Content
Many times search engines index same or similar products as duplicates, which results in the product page disappearing from the listing. To make your product unique from the other similar products out there, use the META tags to your advantage. Make sure you have a unique title, description, and keyword tag on every page of your site.
topic : You Must Use The Right Key Words To Succeed In The SEO Game Know what words your customers will use when searching. You might know what your customers search for. If not, find out. Is it a description of "pants" or "jeans?"
You Must Use The Right Key Words To Succeed In The SEO Game
Know what words your customers will use when searching.
You might know what your customers search for. If not, find out. Is it a description of "pants" or "jeans?" One may be searched more often than the other, but why not target both? How about "executive gifts?" Maybe "desk accessories" will broaden your web site marketing strategy.
Ask all kinds of people. Get advice from people in all walks of life including management, employees, customers, vendors, friends and family on how they would search for effective search engine positioning keywords. Ask them how they would search for different products and services. It's really not about what you think they would search for, its about what they think. Believe me, they can many times be two totally different things.
Once you have successfully harvested a meaningful keyword list, remove any keywords that are too targeted or not to specific. Also remember that keyword placement is important. Try to put as many keywords as possible in the beginning paragraphs, and of course the title line.
The higher the value of the keyword the more competition you will have. Every SEO utilizes tools similar to the Overture Keyword Suggestion Tool and also know the value of a keyword. The lower the value of the keyword the less competition we will have.
We don't want to aim to low but we also don't want to aim to high. We need to find a middle ground. For you that may be a keyword with a value of no less than 1000 and no more than 10,000. It will be up to you to determine what you deem reasonable.
Also, the keywords should appear regularly throughout the opening Web page. It is especially important that they appear frequently in the opening paragraphs.
However, resist the temptation to overuse keywords. The search engines can spot it and will reduce your page rankings. Tools are available to help with optimal keyword density. However, avoid software that writes the site's pages. Search engines can sniff these out, too.
A good rule of thumb is: Never sacrifice quality of content for keyword placement. This will affect your page ranking. Most importantly, your site won't appeal to visitors. For a FREE EBOOK detailing the fastest way to the top of the search engine, visit: www.1StepSystemSuccessSecrets.com/affh/tooleey or www.ride-to-the-top.com and www.1stepsystem-premier.com
topic : Now It’s Turn of Yours SEO Delhi consort e-fuzion if you are not involved in the Web Design and Solution playing the abbreviation SEO may not mean anything, but for those who know what Search Engine Optimization stands for,
Now It’s Turn of Yours
SEO Delhi consort e-fuzion if you are not involved in the Web Design and Solution playing the abbreviation SEO may not mean anything, but for those who know what Search Engine Optimization stands for, it is a regular challenge. Busby Web Solutions, a dynamic, young Australian scheme solutions assemble recognized the grandness of SEO in the world of cyberspace playing and decided to invite and test the noises and professed splendors of the experts in the earth - the prowess of generating the highest volume of reciprocation to a scheme site, finished see engines, by using targeted keywords. The SEO Delhi consort e-fuzion is one of Champion organization. This methodical ness always provides the contest to anyone involved in the scheme solutions industry. Before the end SEO Delhi consort e-fuzion, the participants have to optimize a key catchword in such a way that it shows up in the top positions on e-fuzion.com. The contestant whose place gets the highest senior is the winner in the earth of see engine. With rattling some base rules, this rivalry leaves the applicants a lot of immunity to use all their skills and tools and to prove to themselves and their colleagues, that they truly are champions. The cash is certainly a nice additional bonus and can give every project a much-needed boost. Web organization Delhi consort e-fuzion intent is brilliant. They offer the experts a commendable contest and top it off with a nice reward, yet at the same instance bring their own consort to everyone's attention. Did I forget to name that the key catchword of this rivalry is seeing engine optimizing? SEO Delhi consort e-fuzion is one of the basic organizations among number of companies. As you are belike aware, most internet reciprocation comes straight from see engines. How ever, what are actually quite intriguing are the methods that are uses by astute marketers for getting extra visitors from the see engines using e-fuzions see engine transformation techniques. Sure, you could fork over the cash and start streaming some Pay per Click (PPC) campaigns, but as instance goes on and your budget starts streaming low, you will requirement a meliorate solution. Well, that resolution IS organic see engine optimization. For the meliorate transformation see engine transformation of SEO Delhi, consort e-fuzion offers a good plat modify to every scheme site. Every scheme place wants to achieve the content by the SEO process.
topic : How SEO and Blogs can help boost real estate sales Real estate is big business. You don’t need me to tell you that. Not just online but offline as well. Many real estate agencies fail to use the internet to their advantage.
How SEO and Blogs can help boost real estate sales
Real estate is big business. You don’t need me to tell you that. Not just online but offline as well. Many real estate agencies fail to use the internet to their advantage. Yes, having a website is great. You can have people browse real estate listings whether buying a home or renting an apartment.
Real estate, being the billion dollar industry it is, can make for difficult optimization.
An real estate agency has a substantially better chance of increasing traffic to it's website by focusing it's optimization efforts toward a specific geographical area. Doing so will help in establishing a presence for the site while eliminating the need to compete based on standard industry termed content that will not differentiate an agency in Seattle from an agency in Sarasota. A Blog is a great way to begin achieving results by sticking to this formula. The idea behind a blog is that you can create optimized content that your potential clients would find useful and bring them to your site. Simply include your geographically related keywords and phrases in the content. For example, if you have listings for apartments in NY, a good posting for a blog might be "What to Look For When Apartment Shopping in NYC". You could discuss what a renter should look for when shopping for an apartment in NYC, the necessity of renter’s insurance in NYC, overpriced areas of NYC, etc... Try to keep the content fresh and exciting to read. Remember, people may come across your article on a search engine and consequently decide to visit your site and use your services.
One thing that has made a blog a valuable tool is RSS. RSS lets us announce information as soon as it happens. How does this help a realtor? Let’s say I am hunting for an apartment. I may not have the time to check your site every few hours for updated listings. If I have a “my yahoo page”, my MSN or any RSS reader set up, I would know instantly that a listing became available.
With RSS, you won't have to worry about spam filters blocking your emails. It's beneficial for both clients and agents.
The point is to stand out from your competition. Setting up a blog and utilizing RSS are two ways that can be achieved. Also, try to set the goal of becoming the most valuable resource for information pertaining to your market and specialty.
Whether buying or renting, people need a place to turn to for information. If you can provide it, you will have plenty of traffic and clients to match.
topic : Building Your Website Business With An SEO Professional Many people enter into the world of creating an Internet based business on their own. They feel that because they know how to access and undertake some things on the
Building Your Website Business With An SEO Professional
Many people enter into the world of creating an Internet based business on their own. They feel that because they know how to access and undertake some things on the Internet that they know enough to develop an overall Internet business marketing plan. In point of fact, the typical Internet business owner actually does not know all he or she needs to know in regard to Internet marketing and promotion. If you are in the process of starting or creating an Internet based business, you should give serious consideration to employing the services of a SEO professional to aid you in developing your own Internet business marketing plan and program.
Of course, the basic benefit to be realized from using an SEO professional to assist you with the development of an Internet marketing and promotion scheme is experiences. SEO development is something that requires experience in order to be effective. Thus, in your search for an SEO professional, you will want to know precisely what type of experience a particular SEO professional might have before you engage that person to assist you with your business enterprise.
The best way to obtain information about a SEO professional’s experience in the business is to obtain references from the professional. Nothing bespeaks a person’s abilities -- including a SEO professional -- than prior clients. By reviewing references you will be able to determine whether a particular SEO professional has the experience, ability and aptitude that will serve you and your business interests.
You may hesitate to hire a SEO professional because you think such a professional will be too expensive. If you are like most business owners, you do try to maintain a strict budget. You try to avoid any unnecessary expenses.
With that said, you should view the hiring of a SEO professional as being an investment in the future of your company or business. By retaining a SEO professional, a qualified SEO professional, you will be able to have developed for your business a marketing scheme that will attract more traffic to your website. More traffic translates into more business. Of course, additional business means increased revenue. And, ultimately, an increase in revenue -- obtained without breaking the bank in the process -- will mean more profits from your business enterprise in the long run. In short, and as has been mentioned, hiring a SEO professional can be a solid investment for your business.
topic : The Forgotten Fundamentals of SEO Introduction: Firstly, thank you for taking the time to view my SEO hints and tips e-book on the often forgotten aspects of SEO. This book was written from the collective knowledge and information
The Forgotten Fundamentals of SEO
Firstly, thank you for taking the time to view my SEO hints and tips e-book on the often forgotten aspects of SEO. This book was written from the collective knowledge and information gathered by Chris Diprose, owner and manager of Kanga Internet. Kanga Internet are located in Melbourne, Australia and they focus on Search Engine Optimization (SEO) and Web Development for the Joomla Content Management System (CMS).
With Search Engine Optimization there are lots of unknowns, educated guesses and knowledge gained from personal and associative experience. Google, Yahoo and MSN keep their cards close to their chest when it comes to revealing how their ranking systems actually work. They tell the community trickles of information on what things can affect search engine results, how they can be improved and what to do in certain situations, but mostly knowing what to do to achieve good results is achieved by studying and hard work. Much alike other SEO consultants I have gathered information from various sources and worked constantly on improving results for customers. I am always looking for new intelligent ways to improve search engine results. I believe in "White Hat" (or more appropriately, "Grey Hat") principles.
Edition 1 of this e-book is intended for people looking to improve their websites from the ground up. I address SEO design fundamentals; the things you need to consider before embarking on any text and keyword analysis. I hope you find these hints and tips useful.
Enjoy the readings herein.
- Chris Diprose
The Website Revelation – What owning a website actually means.
As a Web Developer and SEO consultant I deal with many existing website owners who are looking to modify or improve their website. I also deal with many people who are looking to start their web presence with a new website. Through both of these interactions there is often a common theme; a misunderstanding or an attitude. I call this a misconception of reality, as often the reality of what the Internet can actually do for the persons business and what they think it can do differ massively.
Often it is presumed that by simply owning a domain and having a website built and published on the Internet, thousands of people will magically find the website, visit it and buy their products. "If you build it, they will come" should be removed from the vocabulary as soon as possible if you are to adjust attitudes to the underlying search technology. As a businessman in the real World, it is obvious that it would not happen outside of the Internet ether, so what is so different online? Maybe it was the Technology boom 10 years ago that caused a rift in understanding or maybe the buzz that caused the meteoric rise in the stock prices of Tech Companies, I can hear the thoughts of the small businessman, "surely this can be replicated for my business" – in answer I would say, "well, it is unlikely, but you should be able to achieve some results over time".
It is most important when taking on a project like Search Engine Optimization for a website, to know that it is important to be committed for the long haul. It is no small task and sufficient funds need to be allocated to the project. Delivery deadlines need to be correctly scoped against required changes, in order to meet client expectations. The key points of responsibility to the SEO project are in knowing that there are big changes near the start and during setup but the changes do not stop after setup, there are a continuous ongoing refinements to the design and system over time. In this regard I find it important to manage expectations and set realistic long term goals on what a website can be expected to achieve and in what time frames those goals hope to be met.
So what should your goal be when you are delving into SEO for your website? Well, everyone’s goal is exactly the same; improve page rankings, improve page visits and hits and finally gain more sales through the website.
When it comes to SEO and achieving these goals you have to have principles and my main principle is, "Good websites get good ratings and bad websites get bad ratings or none at all." As time goes on with the improvement of search engine technology and the refinement of search engine results this statement becomes truer and truer. I believe in results through "white hat"(reads; "Grey Hat") principles and methodologies.
What are "white hat" principles? I guess I would compare it to doing things the honest way and the right way without risk. So develop a good site, promote good linking, have good informative content and keep working on it and then you are on the road to good rankings through "White Hat" principles.
So, why should you do things the "white hat" way? Well, search engines do have some kind of understanding, an artificial intelligence. They soon catch on to websites spamming or linking to websites with no relevance and bad cross linking. It’s about being smart, in for the long term and wanting your business to grow organically, naturally.
So how do I go about improving my site and making it optimized for search engines naturally? Well, that’s why you’re here! So let’s run through few of the things you should be doing in your websites from a fundamental level.
When choosing a domain name, choose one that is relevant to the product or service you are going to provide and that is as simple as possible. There are considerations of branding and product/service provided that should go into this choice. Involvement of marketing personal and product understanding is required but also consultation with your SEO professional is advantageous. In this step I would say, take some time and choose wisely. Keep it simple and easy to remember, often saying it out loud will make it clear whether it can be understood by a simple man.
It is a strongly held belief by many SEO professionals that buying a domain which is older, and that has been around for a while, means it will not be sand boxed by Google. What’s the sandbox effect? Well, it refers to what Google does to a website or domain that is new or is relatively unknown by Google. In many instances Google’s Sandbox effect relegates the new domain to sub-optimal inclusion in search results. Regardless of the sites optimization it lowers the websites relevance and ranking to the term searched upon. If you can use your old business domain name, then consider this very important.
If, however, you are buying a new domain name then keep it relevant to the product or service being sold or offered on the website. Keep it close, relevant and simple. Relevance is primary.
Location specific domain or international domain ( .com or com.au)? Personally I think dot com’s are better, mainly because they appeal Internationally but if you want to you can keep it location specific and to your region then consider purchasing all similar higher level domains, yourdomain.com and yourdomain.com.au, if you can.
Choosing a Host:
Fast, reliable and gives you all you that you need and want. Preferably gives a unique IP. Again some SEO professionals believe this can also have a detrimental affect in Google rankings but from my experience it sometimes does and it sometimes doesn’t. I have had some sites come in with high PR rankings on shared IP’s and others when I shifted to a new IP the PR of the site jumped, so this is still a bit of a mystery when it comes to Google rankings. I guess a consideration
Traffic considerations: When choosing your host ensure the plan you are on can be expanded so that any new increases in traffic can be accommodated accordingly.
There are several fundamental things to consider when you are modifying or designing a website.
Flash is has been popular for a few years now and I truly believe it has its place. It is a great way of showing many products or services in a small area, has great visual impact if done properly and can set a good friendly tone to the website visitor. Having said that, I also hate flash; it can be an absolute nightmare when it comes to search engine optimization.
What you should know about flash; it cannot be read by a search engine as the search engine cannot read the text or the images contained within it nor can it interpret what is in the pictures being shown.
When it comes to flash I would suggest, not making your whole website flash. If you are designing a new website and you want to use flash then use it in high impact areas to capture the attention of your intended audience but use it sparingly. It is important to ensure that as much text content(to a maximum discussed in my next book, generally 300-500 characters) is available on the webpage and in simple HTML.
Many older websites were designed with frames. Frames are where the main home page is actually a frameset page that includes several other pages into it. This makes the page hard to index in search engines and should be avoided. While Google do now index framed sites, it is important to note that most of the other top search engines still cannot follow frame links. They only see the frameset page and ignore the rest of the inner frames. This presents an SEO problem to us because it is highly likely those inner pages contain our content keywords.
Nowadays this is not really a huge issue as it is so uncommon for a designer to actually use frames but the easiest way to resolve the issue would be to enforce a no use policy on frames.
According to research the Googlebot trawls web pages from left to right and top to bottom. So given this little tidbit of information it is clear that you should be putting our most valuable keywords and information on the left and near the top. Of course this is a blanket statement and does not take into account design principles and beautification. Just keep it in mind during design of page layout. Position your move relevant keywords to the left of the page and near the top.
Good HTML Coding:
A lot of HTML generator programs out there bloat HTML to the point it is 3-4 times larger than what it would be if you hand coded it. Keep it simple, use a text editor, edit your HTML the old school way; until there is a HTML generator tool worthy of use. If you can’t code HTML then do a search on the Internet and find a decent, free, e-book and learn how to do it.
Keep them small and use only what you need to. This is essential for decreasing page loading times and getting information onto the users screen as soon as possible.
Overall page size and loading:
Dynamic URL’s & page/file names:
Dynamic pages are roadblocks to high search engine positioning. Especially those that end in "?" or "&". In a dynamic site, variables are passed to the URL and the page is generated dynamically, often from information stored in a database as is the case with many e-commerce sites. Normal .html pages are static - they are hard-coded, their information does not change, and there are no "?" or "&" characters in the URL.
Pages with dynamic URLs are present in several engines, notably Google and AltaVista, even though publicly AltaVista claims their spider does not crawl dynamic URLs. To a spider a "?" represents a sea of endless possibilities - some pages can automatically generate a potentially massive number of URLs, trapping the spider in a virtually infinite loop.
As a general rule, search engines will not properly index documents that:
• contain a "?" or "&"
• End in the following document types: .cfm, .asp, .shtml, .php, .stm, .jsp, .cgi, .pl
• Could potentially generate a large number of URLs.
To avoid complications, consider creating static pages whenever possible, perhaps using the database to update the pages, not to generate them on the fly.
Slightly Off Topic Thoughts:
The topics covered here are not considered completely SEO topics but in terms of overall objective – increasing sales, this section is very important. Take these things on board, consider them, consult with your designer and marketing team. Make educated and informed choices on these topics when considering your audience and what your website objectives are.
Over 65% of all screens in the World are set to run at the 1024x768 resolution. Of the remaining percentage, 13% are running at 800x600, 20% running at larger sizes and 2% are unknown. So this affects the way you design. It would be my suggestion to always design for the smallest user to visit your site, but often I find 800x600 restrictive so I tend to design for slightly larger. Not large enough to make an 800x600 user angry but large enough to make it look good on larger screens also. I weigh up my target users, my intended amount of content and find some happy medium. I generally design for 1000x620 as this is the perfect amount of real estate for a 1024x768 user when they have the browser top bar and status bar and Windows taskbar.
colors and themes:
One important aspect of marketing - selling - is the use of color. Meanings are attached to colors in the same way meanings are attached to words.
• Gold is the color of wealth and prosperity.
• White is the color of pure innocence and cleanliness.
• Pink is the color of femininity and softness.
• Green is the color of natural things and freshness.
• Red is the color of danger and stress.
• Blue is the color the calmness, intelligence. The majority of the World selects blue as a favorite color. It often represents "trust"
Use of color to establish an image or a brand is common in the marketing community, yet when you visit the websites of many search engine optimization professional’s, it's obvious that color significance plays no part in their own web optimization. Some of the colors I found on SEO websites:
• Baby Blue, a color which implies weakness.
• Red, a color which implies risk, or danger.
• Orange a color which implies a cheerful "levity". Orange is one of Americans’ least favorite colors.
Although color selection is off topic for SEO I would consider it a very important factor in what SEO is trying to achieve, in the end, for your website – selling more product, creating loyalty to your brand and customer impact. color research is something you should seriously consider. In summary of color choices I would suggest studying and learning more about your customers, researching color choices and their relevance to your underlying products and making informed choices on these in collaboration. If in doubt then I suggest sticking to safe and trusted colors within safe eye pleasing designs.
Gifs for logos & jpgs for pictures:
Ensure you are using gifs for logos and background placements and jpgs for photos on your website. This helps reduce size and improve clarity of the web site overall.
It is vitally important to ensure your web page works in both IE, Firefox and Opera. Testing other browsers is also an advantage but these are the main three in use nowadays (2007). I think quoting stats on the browser breakdown are irrelevant as you need it work in all browsers. W3C cross browser compliance is great for this.
So, this brings us to the end of Volume 1: Fundamentals of SEO Web Design. There are many things to consider when designing a website or modifying a web site to make it more SEO friendly. Clearly I have a few more volumes left in SEO for websites.
topic : How To Stand A Chance In The Search Engine Optimization Maze Despite all the other methods available for obtaining a decent web ranking for your website, for instance, link exchanges, search engine optimization or SEO is
How To Stand A Chance In The Search Engine Optimization Maze
Despite all the other methods available for obtaining a decent web ranking for your website, for instance, link exchanges, search engine optimization or SEO is still regarded as the way to go to ensure that your website is listed high in the search engine rankings.
Search engine optimization is a method of analyzing your site and modifying it to allow search engines to read and index it. Search engine optimization is about building and maintaining a website that will get ranked highly on the major search engines. SEO comprises of a set of techniques used in order to attract visitors or prospective customers to your website, and the aim of a search engine is to provide high quality, relevant content to the users of the Internet. Search engines are now more particular on what they list in their databases and a content relevant site is the requirement if you are to stand any chance of getting ranked successfully.
It's a fact that when surfers conduct a search and the results appear, that they do not generally look further than the first twenty results that are displayed and to make you really miserable, it is widely accepted that the first 10 results is the target to aim for if you want to get customers to your website. You see, people are generally lazy and they will not deliberately look for you; you have to seek them out. So the bottom line is you need to get a top ten position or at the very least be in the top twenty out of potentially thousands of websites that are all trying to achieve the same as you.
It is important therefore, that if you intend to use search engine optimization as one of your arsenal of tools, that you encourage the search engine spiders to not only find your website but also to index it as well and you can do this through the keywords that you use on your website. You need to encourage the search engines to rank your website in that all important high position and for this you need good page content containing your chosen keywords. If you use keywords in your Meta Tags for instance, that do not appear in your page content, then your site could be penalised.
Bear in mind also, that you want the search engine spiders to keep coming back looking for something different on your site to give them a reason to continue to list it. So, ongoing maintenance is important. You simply cannot just submit your website and think that the job's done.
So, having established what is required, how do you go about search engine optimization easily? You will find many websites that provide free SEO tools, or you can pay a professional to take care of it for you. But bear in mind that "professional" also means professional pricing. Also, remember that FREE normally comes with a price tag anyway and you will have to visit numerous sites to use the various SEO tools available and these will be limited in their functionality.
A quality SEO tool that can perform all of the functions required for website optimization will become your time saver when it comes to SEO, especially when you're just starting out and the intricacies of optimizing your website becomes a chore.
So consider an SEO tool that can at least analyze websites of your top-ranking competitors so that you can emulate them by making the relevant changes to your own website. In addition, you will need a keyword generator and a keyword density analyzer tool and search engine and directory submission functions that will allow you to make automatic and semi automatic submissions. Extra functions could include link popularity and pay per click management.
In conclusion, to obtain high search engine rankings, you must optimize your web pages before submitting them to the search engines as it is pointless to submit an un-optimized site. You can do this by visiting numerous sites to use free tools with limited functionality or use an award winning software program that will do it all or you. For further in depth information on search engine optimization software please visit www.1st-4-income.com.
Ian Simpson reviews software and informational products on the internet for their value and usefulness. Subscribe to his free tips newsletter at www.information4income.com
topic : SEO Linking: 200 New, Good Directories Summary: Are article directories the new SEO link directories? As 1990s-era link directories fade into relative irrelevance, article directories offer new opportunities for one-way
SEO Linking: 200 New, Good Directories
Summary: Are article directories the new SEO link directories? As 1990s-era link directories fade into relative irrelevance, article directories offer new opportunities for one-way inbound links. There are currently about 200 of these directories, none of which charges a fee.
Article Directories: The New Web Link Directories?
We are witnessing a new explosion in web directories that are actually worth the investment in time to submit to them. No, not link directories--their time has passed for good. The new directories are article directories.
What Are Article Directories?
Article directories are sites such as isnare.com and goarticles.com, which aggregate large numbers of articles into massive, categorized databases. Most of them act as clearinghouses for reprint content, encouraging visitors to add the content to their own sites. The articles are screened for basic indicators of quality and relevance before being posted.
The articles each have an author's resource box, an "about the author" paragraph at the end of the article. The directories allow authors to include a link, and often, multiple links, in the resource box.
I personally know of about 200 such directories that will accept articles on any topic--with a live link and without charging a fee. There are at least as many specialized directories that limit themselves to business-only articles, women's issues, technology, etc. All you need is a single good page of well-written content--and if your site doesn't have that already, you probably should give up your web ambitions right now.
Article Directories' Linking Advantages
* Anchor text. About two-thirds of the article directories allow for the author to select the anchor text of the link in the author's resource box. This is the primary value of the links from the article directories. The article directory pages usually have PR 0; some have PR 1-3. Fortunately, anchor text is often a deciding factor in ranking for non-competitive search strings that make up as much as half or more of all web searches. These links may also help a site that already has competitive PageRank but is getting beaten in the SERPs for want of anchor text relevance.
* Relevant links. The links are at least as relevant as links from link directories. The page on which the link is located is categorized within the site according to topics such as automotive, technology, decorating, or sports. Since most of the directories use the article title as the webpage title, you can even assure that the title of the webpage with your link has your target keyword.
* Traffic. Click-throughs on the links in the author's resource boxes bring traffic, particularly in the early days after the article is submitted.
* Reprints. Clearinghouse websites that offer articles for reprint pack the double advantage of a link on their site and a link on any site whose webmaster chooses to reprint the article. In reality, few articles get reprinted since the competition for reprints is fierce. Moreover, fewer than a dozen of the 200-odd article directories actually get many reprints. The market is dominated, as most web markets are, by the best established sites.
* Mindshare. A click-through from a traditional link is just another visitor. But someone who has read a page of content from your site and clicked through the author's resource box link is generally a highly qualified visitor who has been partly sold on the value of your offering. Meanwhile, even readers who do not click-through have been exposed to your message. You can help shape the market, building awareness of your product or service.
In short, article directories offer just about everything the web link directories used to, and more.
topic : Google Sitemaps’ useful SEO Tools One of the most useful utilities that the engineers and think tank at Google have ever devised is the Google Sitemaps program. The said program, which is a product of their much publicized
Google Sitemaps’ useful SEO Tools
One of the most useful utilities that the engineers and think tank at Google have ever devised is the Google Sitemaps program.
The said program, which is a product of their much publicized and much vaunted policy of allowing its engineers to spend 20 per cent of their paid time on personal projects, has been a boon to many webmasters, website operators and SEO professionals because it has made certain aspects of their work far easier and more intuitive.
Google’s decision to come out with Google Sitemaps is based mainly on the desire to present more intuitive and better search results to users. Because of the current limitations presented by web crawling, there is a high probability that not all pages in a website will be noted and registered with the search engine. There are also many variables and factors that are not addressed with the current methods and technologies used for website submissions. These limitations are what Google Sitemaps seeks to address.
Google Sitemaps was officially started in June 2005. This handy utility makes the submission of web pages to Google easier. The added features though are the detailed reports that is also generated by Google Sitemaps. In order to use the Google Sitemaps program, a person need only download a free open source tool called Sitemap Generator or use one of the many 3rd party applications. These utilities are what helps in creating a sitemap of the webmaster’s website using the Sitemap protocol that is being backed by Google itself.
The complement of new features that are part of the Google Sitemaps programs also means that it has become a great tool for search engine optimization professionals. The automation of these features has made it easier for SEO professionals to do their job and formulate the proper strategies to increase the page ranking of a website.
For example the “top search queries” feature of Google Sitemaps allows you to see the top search queries that not only returned the client website as a result as well as those that Google searchers actually clicked on. This feature also allows you to see the top position for the website in the search results generated for either set search queries. The positions indicated are an average of the movement for the last three weeks.
Since any type of error can have a detrimental effect not only on the functionality of the website but with the page ranking of a website in Google, the report function of Google Sitemaps is a big help to SEO professionals. With the new feature, a webmaster or SEO professionals can download information straight from the Sitemaps account into a comma separated value (CSV) file. This file, which can be accessed through any text editor or spreadsheet software can contain the specific details of the website, including the errors generated (via dead links, broken links, etc) or statistics. The good thing is the file can even contain the information for all of the websites operated by SEO professional and included in the Sitemaps account. This is monumentally beneficial because it fully automates the search for any dead or broken links that may otherwise be a tedious chore if done manually. The good thing here is that this is periodically updated so you will know if the changes incorporated into the website will produce broken links.
topic : Exploring Google Page Rank And Alexa Rank So, you've heard a few things about SEO and now you are trying to learn some more about what SEO actually is and what your goals actually are. Well, your main two goals in SEO are
Exploring Google Page Rank And Alexa Rank
So, you've heard a few things about SEO and now you are trying to learn some more about what SEO actually is and what your goals actually are. Well, your main two goals in SEO are to increase your websites position in the search engine results pages(SERP's) and increase website traffic. Google Pagerank represents how important your website is compared to all other websites and Alexa Rank is how many visitors your website gets in relation to all other websites on the Internet. You are aiming to get a high Google Pagerank (commonly refered to as PR) and a low Alexa Rank. What looking at these two measured elements does is give you some idea of how well, or how badly, your website is doing in comparison to all other websites. Lets explore these two rankings in a little more detail.
What is Google Page Rank?
The co-founders of Google, Larry Page and Sergey Brin, describe Google Page Rank as a tool designed to rank a website that is listed in the Google search index. A Pagerank of a web page is given on a scale of 0-10. 0 is the lowest possible score for a website and conversely a 10 is the highest score possible. A high Pagerank is defined by the amount, importance(PageRank) and relevance of web pages that link to the web page in question. When a web page links to another web page, Google consider that to be a vote for the page in question and therefore of some importance. There is a formula associated to how PageRank is calculated but for the purposes of this article it is too indepth, but if you are interested in the theory behind PageRank (PR) then a quick search on Google will provide fruitful.
What is Alexa Rank?
The Alexa Rank is different to Google PR; Alexa rank websites based solely on traffic to the website. Alexa rank websites in descending order towards 0, where the most highly visited website on the Internet is given a rank of 0. At this point in time the top three ranked websites (most visitors) on Alexa are, 0 - Yahoo, 1 - Google and 2 - MySpace. According to Alexa these 3 websites get the most traffic on the Internet. Alexa Rankings vary from 1 to a billion. Every web site in the world is included in the Alexa Rank, so the scale on your Alexa ranking is constantly changing in relation to other websites on the Internet.
topic : Content, Links, Relevance And Page Rank SEO experts are constantly telling us about the importance of good quality content and good quality back links from web sites with relevant content. They also tell us that reciprocal
Content, Links, Relevance And Page Rank
SEO experts are constantly telling us about the importance of good quality content and good quality back links from web sites with relevant content. They also tell us that reciprocal links and page rank are of decreasing importance. They then instruct us as to how to go about getting good links by personally contacting other web sites and proposing a reciprocal link! Confusing! As is much of the advice given to prospective site designers.
Personal experience with our own web site has shown that the following is correct and works;
· Content is the key. Lots of it, with constant up dates to it, and it should be well written and informative not just a sales pitch.
· The more pages you can create the better. Upwards of 100 pages will highlight your site as an important one. Sites with only a few pages rarely appear on the first page of search engine results.
· As the site ages its importance will increase. Those who got in early generally outperform the later sites. Google also have an ageing process for links. As these links approach six months old they become of more importance.
· Reciprocal links once gone through the ageing process are still being counted, even with Google’s updated algorithm.
· Article writing and publishing will produce huge numbers of backlinks. You should be looking to produce upwards of 30 articles and aim for around 250.
· Attaching a weblog to your site which is updated daily will increase the rate at which the search engines visit your site and at the same time adds valuable content and links.
· Page Rank has still some importance in determining your position in the rankings because it is based on the links and the content of your site. However the page rank as given by the Google Toolbar is not necessarily accurate. A more accurate page rank can be gauged from using the detail supplied by the Google Sitemap statistics. Consequently generate a sitemap and submit it to Google.
The most important piece of advice is to design your site for the visitor and not the search engines. Have as much information within the content as possible and keep the graphics to a minimum.
topic : Are your web page titles doing their job? If you have spent more than a few hours on the internet then you've probably noticed a variety of page titles, ranging from bland and non-descriptive all the way to downright misleading.
Are your web page titles doing their job?
If you have spent more than a few hours on the internet then you've probably noticed a variety of page titles, ranging from bland and non-descriptive all the way to downright misleading. Most cases of poor web page titles are due to a lack of understanding. For example, have you ever seen a web page title that read some thing like:
"Blue Widgets, Blue Widget, The Blue Widget Company, Best Blue Widgets, Cheap Blue Widgets, Wholesale Blue Widgets, Buy Blue Widgets"
That is a case of a website owner using outdated SEO (search engine optimization) techniques in an attempt to improve their ranking. Not only does this not work, it also drives real people (the ones who would otherwise be purchasing these wonderful blue widgets) away.
You have also probably seen websites where every single page has the same title, which is usually the company's name. While this isn't a case of a website owner trying to manipulate their ranking, it also isn't helping them increase conversions.
Both from an SEO perspective and from a overall marketing perspective, the most effective title is one that offers an accurate description of the page, yet short enough to display completely in the search engine results pages. In most cases, 60 characters or less will be adequate to describe a web page and still display completely in most search engines.
topic : Wealth Funnel System & Developmental Performance Consultants: SEO Boynton Beach, FL – May 12, 2008 I’m sure most of you have heard of PPC and Organic Search Engine Marketing and Optimization. If you are anything like me
Wealth Funnel System & Developmental Performance Consultants: SEO
Boynton Beach, FL – May 12, 2008
I’m sure most of you have heard of PPC and Organic Search Engine Marketing and Optimization. If you are anything like me you have probably thought to yourself “I don’t have a clue what a Search Engine is let alone what Search Engine Optimization is?”
We, at Developmental Performance Consultants along with Derrick Harper’s Wealth Funnel System of online marketing education experts, want to share with you insights into the world of Search Engine Optimization and how you can utilize this web 2.0 technology to get your products/services and business more exposure on the world wide web.
A Search Engine is basically a program that searches documents for specified keywords and returns a list of the documents where the keywords were found.
Google, MSN, Yahoo, and Alta Vista are all search engines. A typical search engine works like this: you type in the keyword(s) you are looking for, the search engine goes to work finding the various possibilities, then you are provided websites that have solutions for your inquiries.
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via Organic and Pay Per Click (PPC) search results for targeted keywords.
Organic traffic to your website is FREE. PPC is just what it says; you as the advertiser pay each time someone clicks on your ad.
Organic traffic represents about 80% of the Search Engine Marketing with PPC accounting for 20%. Typically, Organic traffic is generated through articles, press releases, and blogs that link the customer back to your website but it takes some time before your site is ranked in the search engines with this method. PPC marketing can be costly, sometimes up to 0 for 1 sale, but the monetary rewards may come more quickly because your website gets indexed immediately (in other words your ads show up immediately).
Does it make more sense to generate FREE traffic and put your dollars to work in other areas of your business? Or, will the ROI for PPC advertising be worth the revenue you will generate from the immediate traffic to your site?
topic : Search Engine Optimization Secrets Revealed! Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy on their websites, together with offsite linking strategies
Search Engine Optimization Secrets Revealed!
Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy on their websites, together with offsite linking strategies to increase their website’s status in the eyes of the search engines. (You can find out more about this at www.001sitepromotion.com) As the internet has grown, so equally fast has the competition for the best search engine positions. This has created the search engine optimisation market, which helps webmasters (that's YOU!) to improve the exposure of your web pages to targetted internet users.
And therefore a better understanding of the fundamental elements of Search Engine Optimization is vital for any online business’ success.
Ok. So what is search engine optimization?
Firstly, to begin with, understand that making use of effective seo techniques will improve the page rank of your website. This is one of Google's measures of the importance of a site on the internet, and whether or not it is considered an 'authority' site.
There are many tricks that can be used to increase page rank; the most effective method is to provide high quality content consistently.
This seems like a simple concept but there are many websites that fail to provide content that visitors find interesting.
The bottom line is that sites which provide content that is interesting, well-written and regularly updated create highly engaged visitors who are more likely to return to the website in the coming days. So, if you can set your website apart from those boring, lifeless sites then do it. You’ll surely then be a step closer to achieving high page rank (and more importantly high positions on the search engines) through search engine optimization.
There are secrets on how to rank highly with the major search engines, but effective search engine optimisation is now an immense task, because the search engine algorithms are constantly changing and over 100 factors (at least) go into deciding where a web page should rank for a particular search term. So the 'secrets' are also constantly in a state of flux.
Search engines like Google, Yahoo and MSN, are in the business of providing their users with the most relevant and up-to-date information to match the search term that was being searched for. To do this they utilise sophisticated technology which allow users to quickly find relevant websites by searching for a word or a phrase. Search engine results are useless to users if the information doesn’t relate to the search term, or if the results are too old. People expect up-to-date and fresh information that is readily useful to them. And so the search engines are constantly on guard for 'sneaky' search engine optimisation techniques that don't return their users with 'useful' results.
Updating your website everyday and adding great new material will help you to get noticed by the search engines. The bottom line is that if you are going to sell any type of product or service online (or even if you just want more visitors for your personal website), it definitely pays to optimize your website for the search engines, in order to quickly provide a boost of traffic, sales and hopefully profits!
Face it. Over 90% of your business will likely come directly from search engine results. And for that reason, it is absolutely vital to optimize your site and attract as much relevant traffic as possible.
topic : Making a Hyper Responsive Opt Work Getting the attention of people to buy a certain product is challenging. There were times in the past when telemarketing was at times more of a nuisance rather a convenience to people.
Making a Hyper Responsive Opt Work
Getting the attention of people to buy a certain product is challenging. There were times in the past when telemarketing was at times more of a nuisance rather a convenience to people. The same goes for sales people who would go house to house and show a product and were simply turned down.
Now as people have approached the digital age, there is a faster way of doing it as that is through hyper responsive opt. This is basically creating a mailing list and sending the information to people which will contribute to sales.
A person can do it in the office or at home and it can only be done if one is serious about making money online. This can work for people who want to do it full time or for those who just want some extra cash and do it part time.
Here are some benefits and features of using hyper responsive opt;
1. With a click of the mouse, the product a person wants to sell can get to the customer in lightning speed. Surveys have shown that the average person will only buy a product only after being exposed to the ad or the message after 7 times. By establishing a customer base via the internet, one no longer has to search for new ones that much but rely on the existing clientele to further spread the word and increase sales.
2. Some people will not immediately buy the product that is offered but by keeping the names in the mailing list, it is possible that when a product of interest is on hand, the person will then buy.
3. When a site has been made, it can be used to bring in additional revenue as new people who want to join the business can be charged for advertising.
4. This can also be used to propose joint ventures with other people making the business grow further.
To give further detail how it works, here is the step by the step process of hyper responsive opts;
· The first thing to do is to determine what customers need. It should be a product or a service that should provide a solution of some kind that will improve the quality of life either at home or at work.
Marketing a product especially new ones takes time and money to establish itself. Profit is not made in the first sale but occurs when the customer decides to buy again or through repeat sales.
· The next is to do the proper research. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best possible brand or product name. It should be catchy and will easily be remembered. Given that there are probably others who have been in the business longer, it is best to think of other names just in case it can no longer be used.
· A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands. What features does it have that the competitor doesn’t? What makes it unique and what service can it give as well?
· Just like a normal business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.
To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.
One does not need a wonder product to make it work. All it takes is a list of people who one can contact without being accused of spamming. Soon, this will get the attention of the right people and sales should start coming in.
Any business big or small must maximize marketing to get the message across. Online business is just one of the new ways of making money. It is up to the person to find that need and take advantage of it.
topic : The magician's Wand SEO Technique I know most of you will be surprised to read the title of this article. Actually this is what search engine optimization is all about. There are a few points which every search engine optimization
The magician's Wand SEO Technique
I know most of you will be surprised to read the title of this article. Actually this is what search engine optimization is all about. There are a few points which every search engine optimization engineer should remember. Going through this will not only get you a better SERP's ranking but also will increase your Google PR.
1. The more your websites content is unique the more chances are that it will rank at the top. So place your website content with some unbelivable words like for example - thought provoking content.
2. Many people do submit articles to various sites and think there job is over. But if you really want your article to make headlines, you should make it as unique as possible like the title above which is "The Magician's Wand SEO Technique". So now you know what this technique means.
3. Getting Linkbacks: Most SEO's think the more the linkbacks the better the PR and SERP's which is one of the most biggest rumours going around in the world of SEO. Concentrate more on Anchor Text: Anchor Text means the title of your LinkBack. Eg. If I give a link to www.latur.info from an article or a website, it will not be of as much of value against a Linkback which is like this Latur City . This is a very important thing while you buy paid links.
4. Don't place common anchor text on hundred's and thousands of sites as these can be identified by Search engines as link spam or a Black hat technique. Instead, work on the Magician's Wand Technique of Search Engine Optimization.
5. Avoid Link Farms: Avoid sites which offer thousands of links instantly by placing a folder on your site. This is one of the worst methods of getting linkbacks. While submitting to directories, have a close look at the PR and the quality of the backlink.
6. Make use of all tags in your pages like title, description, keywords, header 1, header 2, alt of images by focusing on 10 main keywords for optimization.
7. Install a sitemap script for your website if it has thousands of pages and set a cron to update it daily if you wish search engine's to crawl your site regualarly. You can find many such scripts on the internet today.
8. Sumbit to as many quality directories, article sites and Press Releases as possible. While doing so the most important factor to remember is that all these should have a unique content and anchor text. As this is what I am using for several years successfully and which I am promoting as "The Magician's Wand SEO Technique".
So do try out these tips and give your comments on this article.
topic : Search Engine Submissions For Your Website The act of submitting specific URLs to popular search engines like Google, MSN and Yahoo! to ensure the web page get indexed is called search engine submissions. Search Engine Submission
Search Engine Submissions For Your Website
The act of submitting specific URLs to popular search engines like Google, MSN and Yahoo! to ensure the web page get indexed is called search engine submissions. Search Engine Submission is often seen as a way to promote a web site. There are two basic reasons to submit a web site or web page to a search engine. The first reason is to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second is to have a web page or web site updated in the respective search engine.
How web sites are submitted
There are two basic methods still in use today that would allow search engine submissions. They can either submit one web page at a time. Or, they can submit their entire site at one time with a sitemap. However most of the times, with just submitting the home page, most search engines are able to crawl a site, provided that it is crawler friendly.
In order to get a good placement in various search engines, webmasters must optimize their web pages. Many variables come into play, such as the placement and density of desirable keywords, the hierarchy structure of web pages employed in a web site, the number of web pages that link to a given web page etc. The Google search engine also uses a concept called page rank.
Google Sitemaps was introduced in June 2005 so web developers could publish lists of links from across their sites. The sitemap is used to make the search engine aware of the site and the pages on the site. At this moment XML sitemap support Google, Yahoo, Ask.com, MSN. The location of the Sitemap can also be specified using a robots.txt file to help search engines find the sitemaps
Web sites desire to be listed in popular search engines because that is how most people access web sites. People like to search for information on the web at what is known as a search engine. Sites that appear on the first page of a search are said to be in the top 10. Clicking on a hyperlink causes the found web page to appear in the searchers web browser.
What Exactly Is Involved In Search Engine Submission
Many people think search engine submission is the act of submitting your website’s URL, to the search engines so that they know your website exists, list you in their index and start sending traffic your way. At the most basic assumption is true but there are a number of flaws which reveal search engine submission to be little more than a meaningless “hello” to the search engines. First, search engines mostly find websites by following hyperlinks from other sites .That’s why quality webpage content and quality links are extremely important in order to succeed online. The fact that a search engine knows you exist, doesn’t mean that it will simply “send” traffic your way. Search engines have millions and sometimes billions of sites indexed, so why would they think your site is so special that they would bypass all other sites to send traffic your way. Just as there are potentially billions of pages in the indexes of the search engines that matter there are sometimes millions of other pages with content similar to yours with whom you’ll be competing against for search engine traffic. So, even if you do submit your URL to the search engines it is still highly unlikely that they will start sending significant traffic your way.
The Flip Side of Search engine submission
Search engine submission of a website, if performed incorrectly, can cause a web site or web page to be removed from search engine databases. Successful search engine submission, on the other hand, can make a webmaster's hard work pay huge rewards. URL search engine submission of any website, to say the least, is full of pitfalls for the honest hard working webmaster or web administrator.
Search engine submission rejection, of a web page or web site, can be attributed to many factors. Did you know that there is one little unknown factor, concerning the choice of web hosting server, which will lead to certain URL search engine submission failure of any website.
Now more and more businesses are awakening to the realization that in order to survive on and offline solid investment in search engine submission is needed, and those unaware of the actualities of how search engine submissions works are eagerly signing on, not realizing that they could be wasting their money, and worse, distancing themselves from the search engines instead of getting closer to the top of the rankings pages.
If the task seems somewhat daunting, or you’re too busy running your online business to get involved with the technical end of search engine submission, you can find a reputable SEO company who will do it for you.
topic : PPC Advertising for Maximum Web Promotion Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business? Business nowadays is doing
PPC Advertising for Maximum Web Promotion
Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?
Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:
1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of .6 billion in 2004 to .5 billion in 2009, cost per click will dramatically go up as well from [CO].29 to [CO].36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.
topic : Some ways to improve your king content There are thousands of articles, books and forum posts which showed that content is king in search engine optimization (SEO). In this article, you can find some ways that can help
Some ways to improve your king content
topic : Avoiding The Carriage Before The Horse Marketing your practice on search engines is attractive to a lot of coaches. The traffic can be used to grow your subscriber list, sell products and get more clients. It can be a great
Avoiding The Carriage Before The Horse
Marketing your practice on search engines is attractive to a lot of coaches. The traffic can be used to grow your subscriber list, sell products and get more clients. It can be a great way to grow your practice.
But it can also be a big disappointing nightmare.
A lot of businesses have pumped a lot of time and money into search engine marketing efforts (SEO) only to find them useless.
One main cause of this is "putting the carriage before the horse."In other words, you attempt to get high search engine rankings before you have a solid, sound web site.
What often happens?
Your web site can get rejected or even banned from search engines if it is created by a web designer who is not aware of search engine technicalities.
You can waste your money when you try to register with search engines.
Some charge a non-refundable fee for submitting your web site and it does NOT guarantee you will be included. If your site isn't well done, you get rejected lose your money.
Your pages become invisible. If your site isn't coded the right way, then a lot of your content won't get into the search engine for people to find or they are listed on page 1,334,203 ... which virtually no one will visit.
On a more content-based level, if your site is not interesting and valuable, others will be hesitant to link to it. Good links are vital to getting good rankings.
If your site isn't effective at converting traffic, you won't sell as many products or attract as many clients. You won't get as many newsletter subscribers.
With all the information and hype out there it can be easy to get wrapped up in the dream of high traffic leading to tons of business. I've seen others make this mistake. I've blundered myself.
So, how do you saddle-up your horse and oil the buggy to get the most from your search engine marketing?
There is a lot of information on developing a good web site. Be sure to focus special attention on the "marketing"of a good web site. Here are some main points to guide you.
• Make sure your site works "without search engines."That is, make sure the traffic you are sending to it now, such as people from networking, are doing what you want on your site.
• Make sure your site is "search engine friendly."This means to make sure that the code was designed to enable search engines to access the information on your site. This means getting a technically savvy search engine expert on hand during the creation of your site.
• Make sure you have a target audience. This is a good idea in general for your business, but it's also critical that it's expressed on your web site. Make sure your site is appealing to that target audience.
• Make sure your site answers basic usability questions such as, "What is this site about?""Where do I begin?"and "Why should I be here and not somewhere else?"Answers to these questions will get your visitors moving through your web site.
• Make sure your site is easy to navigate. Sit down with at least one person who is in your target audience and watch them use your site. Seeing people do everything other than what you intended is often an eye-opening experience ... even for the most advanced web designers.
• Make sure your site will capture your target audience in different "buy states."Some visitors will be ready to buy into subscribing to your newsletter. Some will be ready to buy an ebook. Some will want to buy your one-on-one service.
Search engines are great. They can take your business to higher levels. But without solid horse and buggy combo, you may be in for a bumpy ride.
topic : How broken links can hurt your website If your business has a website, most likely it's constantly changing and evolving. This can be a good thing but how you handle these changes can make a dramatic difference in how effective
How broken links can hurt your website
If your business has a website, most likely it's constantly changing and evolving. This can be a good thing but how you handle these changes can make a dramatic difference in how effective your website becomes.
Some of your content may be time sensitive, such as information on special promotions, contests and things of that nature. Some content may no longer be relevant to your business, such as discontinued products or services. Most people's first course of action in these cases would be to simply remove these pages and all internal links (links from your own website pointing to your own pages) so that there is no path to them. This is not the best approach and can result in less website traffic and also potentially affect your search engine rankings.
There is a strong possibility that other people have placed links on their website pointing to the removed pages. Some people may have even previously book marked the removed pages for future use. Once you've removed the pages you have eliminated these sources of prospects.
Search engines follow links to find websites and web pages. By removing these pages, you are removing the content that they have come to expect (once they've found and indexed it). If they are unable to find a number of pages that you have improperly removed from your server then they very often will leave your website. This can make getting your new pages indexed difficult and slow.
Fortunately, the solution is relatively simple. If you plan to remove a page from your website you would first set up a 301 redirect to another related page. For example if you had a page named "july-sale.htm" and it is now August, you would set your 301 redirect to automatically send all requests for that page directly to "august-sales.htm" instead. Once that is in place you can safely delete the page. If you've already deleted pages from your website without setting up 301 redirects you can still fix the problem. If you view your error logs on your web server you can find all of the 404 errors which are caused by requests for files that do not exist and then set up a 301 redirect for each missing file.
This ensures that when someone comes to a page that no longer exists, rather than getting an error message and leaving, they are instantly whisked away to the next most relevant page and you get the chance to turn them into a client or customer. It also ensures that when the search engines come looking for a page that no longer exists they are redirected to the next most relevant page causing them to spend more time crawling your website. It's important to point out that some hosts do not offer the ability to set up these type of redirects and will recommend adding a java script to the page. This will not work for the search engines because they do not execute any scripts, and it will only work for a portion of visitors.
topic : Upbeat the Web Site with SEO In SEO Delhi company e-Fuzion you find two major techniques for website promotion in SEO services. In searching process the articles maintain a certain place. And the articles can be used to
Upbeat the Web Site with SEO
In SEO Delhi company e-Fuzion you find two major techniques for website promotion in SEO services. In searching process the articles maintain a certain place. And the articles can be used to get natural rankings in search engines. It also a way of one way link as well as make your content popular in search engines and attracting more and more visitors. Articles enhance the popularity of your website as well as increase more back links. SEO Delhi company e-Fuzion also searches the Press release in a simple word means an introduction about the product, services and happening of a company and stating all about the launch of a new product. SEO Delhi company e-Fuzion always works to offer a special position for particular web site. It makes the web sites life easier as comparing with other. Many of people just want to get more traffic without paying much. It may be true for you if you will choose the SEO Delhi company e-Fuzion. Eventually it will make money for you. The internet has many web sites for you, it’s really difficult for any one to investigate millions and billions of websites and know who the right one to go with is. Now days we are little advanced we can search through Yahoo, Google, Msn and many more. Some of us know that but surprisingly many people really unaware about the search engine process. There are lots of scams out there and there are a lot of flyby night’s sites, you did not want to deal with them. If some one wants to really develop the money.
The most effective way to show your self to the world today is by using search engines, again you can discover many people don’t know about the organic searches on Google’s or competitors, But SEO Delhi company e-Fuzion will tell you one thing. You will get to the organic search on the top and you will make money. Search engine optimization process provides high rank to the website.
topic : The Key to Better Websites [A] Navigation Introduction Importance of the latter : One of the primary implications of a well-organized / good website, is to keep your visitors in the website. A website is definitely created
The Key to Better Websites
Importance of the latter :
One of the primary implications of a well-organized / good website, is to keep your visitors in the website. A website is definitely created for a purpose, unless intended for personal use, which is the minority. For example, a portfolio website would want to be visited and it’s content viewed. For companies and internet businesses, your website certainly aims to provide product information, to make sales, or somewhat similar. However, most individuals undoubtly prefer visually captivating designs, so on and so forth. It is undeniable that this causes no harm, but one must put himself/herself in other people’s shoes, as to understand how a visitor to the website might think, do and react.
1 ) Navigation
As I said, a web designer has to learn how to think the way your visitors think.
Situation A : Website with good navigation ( 2-3 hyperlinks to target page ), well planned in terms of placement, and design.
Situation B : Website with poor navigation ( takes forever for the visitor to reach his/her target page ), hard-to-read navigation fonts and poor placement of the navigation buttons/bar.
In Situation A, a visitor will always want to be able to access his/her target page. For example, the individual comes across your website, and is interested in the product sold, but wants to find more information. He/she finds the navigation with no trouble, and enters the particular product information page.
As for Situation B, a visitor stumbles into the website, and would also like to find out more information about the product. Unfortunately, due to bad placement and fanciful font-types, the visitor takes forever, or even fails to find the navigation bar. Even when he/she does so, links to the product information are nowhere to be found, (example : home > about > products > product image > etc…[a few more clicks] > product information ).
Analysis : In both situations, wouldn’t a website with characteristics similar to the Situation A be more rewarding ergo better?
[Insert Your Resource Box Here]
topic : Is It Easy to Create our own Website? What is HTML? Creating a website is not so much a feat, if we compare it to the education of other technical skills. Most people tend to give up and pack their bags as soon as they
Is It Easy to Create our own Website? What is HTML?
Creating a website is not so much a feat, if we compare it to the education of other technical skills. Most people tend to give up and pack their bags as soon as they hear the word “programming” and “technical”. They think it`s too much of a hassle to actually learn a whole computer “language”. HTML, the most basic computer language in building websites, is actually pretty simple to understand, as long as we have the interest in learning new things.
What is HTML?
HTML is the acronym for Hyper Text Markup Language. For learning purposes, just think of it as a language that the computer understands. For example, as humans, we were taught different languages; i.e. HTML as a language, is mostly and specifically used to create a website. The web browser, such as Microsoft Internet Explorer or Mozilla Firefox, will then decipher and interpret the code or rather, language(HTML), and display it in a way we can understand it, just like in a basic webpage.
Coding the HTML language might be a bit tough for some people, so we can actually purchase programmes, such as Macromedia Dreamweaver, or even Microsoft Frontpage. These programmes are solely created to help individuals in designing professional webpages/websites.
Furthermore, one could also gain access to online web-builders, website builders that are inbuilt and can be directly controlled from the net. There are many different and specific builders online.
Books and magazines contain guides that can help in offering tutorials and ways to put up our own websites. Even online tutorials are credible, as in the modern world, information technology is the best and most cost efficient way in retaining knowledge, especially in this particular field.
So, you could start and build one right away. If you enjoy coding, it might even become a favourable past-time.
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topic : Keywords Shape the Success of a Web Site Choosing the keywords for your site is one of the most important steps in developing a website. The keywords you choose will be branded to the site for its lifetime. There are many
Keywords Shape the Success of a Web Site
Choosing the keywords for your site is one of the most important steps in developing a website. The keywords you choose will be branded to the site for its lifetime. There are many important factors to keep in mind when researching keywords as well as when placing the keywords within the site. The keywords should be chosen with ranking and search engine marketing in mind.
Researching keywords is imperative to making the right choice for your product and your industry. The process is said to be the most challenging task for website developers. It will shape and develop the success of the site for years to come. There are a variety of tools available that provide listings of keyword popularity.
Monitoring keyword trends is an important step in keyword research. Keyword trends fluctuate, so you should not choose the first set you find that coincides with your market. Watch the trends for several months to get a better grasp on how users search for your terms.
Competitiveness of keywords makes a big difference. The keyword may be popular, but if you’re competing with 1 million results in the search engines, the end result will not be beneficial to your site. Choosing keywords that are somewhat less popular will not be as competitive and may only produce several thousand results in the search engines. In this scenario, the chances of someone finding your site are much greater.
Once a keyword or keyword phrase has been finalized, there is the matter of placement within the site. Your keywords should appear frequently through out the site, but not every other word. Keyword stuffing or keyword Spam is not a search engine friendly tactic. SEO specialists have developed strategic keyword placement that includes a standard set of areas within the site where the keyword should appear. Keyword placement is a very delicate issue, where placing the keyword in the wrong area or used too frequently could get your site banned from a search engine entirely.
With so many things to keep in mind when researching keywords, it may be beneficial to hire search engine positioning specialist who have expertise in keyword research and placement. It’s all about the right keywords to get you to the top of the search engine rankings.
topic : A Destination for Your Back-Up In SEO Delhi Company (e-fuzion) the key words destiny is an indicator of the number of times the selected keyword appears in the web page. If you repeat your keywords with every other word
A Destination for Your Back-Up
In SEO Delhi Company (e-fuzion) the key words destiny is an indicator of the number of times the selected keyword appears in the web page. If you repeat your keywords with every other word on every line, then you site will probably be rejected as an artificial site or spam site. The accepted standard for a keyword density is very low in measure. To get recognized by the search engines and you should never exceed it. Here SEO Delhi (e-fuzion) takes very simple steps to check the density. It fist copy and paste the content from an individual web page into a word processing software program like Microsoft Word. Then enter into the edit menu and click select all. Now go to the tools menu and select word count. After completing the replacing function, the words will offer a count of the words you replaced. That gives the number of times you have used the keywords in the page. SEO Delhi Company (e-fuzion) uses the total word count for the page and the total number of key words you can now estimate with the key word destiny. To make a decision what terms you should target, you need to find out what terms are searched more regularly. SEO Delhi Company (e-fuzion) uses proposal suggestion, free work tracker service. Both of these tools are ideal for this job. This company also covered the basic outlining principles. For create a site with valuable content, products or services, it places primary and secondary key words within the first twenty five words in the page content and spread them evenly through out the document. This company uses the key words in the right fields and references within your web page. Like title, Meta Tags, Headers etc. It uses reports and analytics to see where your traffic is coming from. Evaluate the client’s location and their incoming sources whether from search engines or links from other sites and the key words they used to discover.
topic : What You Should Expect From A SEO Professional For many businesses, search engine optimization is a confusing subject. To get the most out of it, you need to define the role of the person or business handling the seo. What
What You Should Expect From A SEO Professional
For many businesses, search engine optimization is a confusing subject. To get the most out of it, you need to define the role of the person or business handling the seo.
What You Should Expect From A SEO Professional
Speaking as someone who provides search engine optimization services, I can tell you there is a lot of confusion regarding the role of a seo professional. Much of this results from the acronyms and phrases used in the field. Businesses will pick them up and throw them around without really knowing what they mean. Even worse, many businesses do not know what the really want or even that they should be asking the question.
A seo professional can fill a number of roles for a business. The simplest situation is one in which the business simply wants the seo wizard to crank up the rankings. This sounds obvious, but rarely is the case. Instead, the business is really looking for improved rankings and a little more.
It never fails to occur. A client just wants you to move them up in the rankings. You come to an agreement on price, suggest some changes to the site and then head off to build links, etc. A week later, the client is calling with questions on conversions, purchasing banner ads and so on. Next week, they call with questions about pay-per-click and so on. This is all fine, but the hand holding can be very distracting and frustrating.
When retaining a person or business to handle your search engine optimization efforts, it is important to step back and think about what you really need. Are you looking just for top rankings or do you want insight into your site? Are you, in fact, willing to take some advice, particularly if it is critical? Clarifying this with the seo person from the outset makes things run much smoother and keeps feelings from being ruffled.
Some companies believe they are retaining a person to simply get them high in the rankings. Others believe they are retaining a person to get them high in the rankings and advise them on their products, site, etc. The only correct answer is what you agree to when the pen is put to paper at the outset of the agreement. As a person on the seo side, I only ask that you be clear in indicating what you want from the outset.
topic : Optimising Your Framed Site For Search Engines One method that web designers can use to design and structure a website is to use frames. However, if your web site utilises frames then you could have major problems getting
Optimising Your Framed Site For Search Engines
One method that web designers can use to design and structure a website is to use frames. However, if your web site utilises frames then you could have major problems getting indexed in the search engines. Although site design using frames has become less prominent with the rise in popularity of CSS, there are still sites out there utilising framesets. But there are ways to sidestep the problem.
In the past, frames were considered a great way for site designers to quickly and easily display content whilst maintaining a structure throughout the site (e.g. by having a title, or navigation bar). They allow more than one HTML document to be shown on a page by displaying each one within its own "frame", which are defined by the "frameset" HTML tag. This tag defines which pages to show and the size and position of the frame it should appear in. Although this sounds great in theory, it creates problems with both navigation (and therefore search engine indexing) and usability.
As web usability expert Jakob Nielsen has documented on his site, www.useit.com/alertbox/9612.html, there are several usability issues associated with frames:
They can be disorientating to users – if they click within one frame and this affects another frame it can make navigation confusing.
The address bar doesn't change as the user navigates between pages, because the pages load inside the frameset. Again, this can confuse and disorient users.
The loading time increases because there is more than one page to load. If the site takes too long to load then visitors are going to go elsewhere instead.
If a user bookmarks a page within the site, they will be sent to the default frameset when they revisit rather than the bookmarked page.
On top of this, there are also issues with search engines finding and indexing all of a framed site's pages. The most fundamental problem is that search engines find and index pages by following HTML links in a document, and because framesets reference a page rather than linking to it, the pages within the framed site cannot be reached. Ultimately, this means that no matter how large a site is there's a possibility that only the frameset page will be indexed.
There is a way round this problem. You can place a "noframes" tag in the body of your frameset page to provide alternative content that will be displayed if the browser is not frames compatible. Fortunately, search engines can also read this tag, so if you include normal links within this tag the search engines can spider them like a normal site. Visit www.w3schools.com/tags/tag_noframes.asp for more information on the noframes tag.
So now the search engines can find your pages, but what happens when your visitors find them?
Because the frameset dictates which pages should be loaded, if an internal page is accessed directly through a search engine then it will be loaded outside the context of the frameset. This means that the page will be viewed on its own without any of the intended accompanying pages specified by the frameset, such as a navigation bar. This type of page is known as an "orphan" page. They are confusing for visitors because once they find the page they may not be able to navigate the site, meaning you may end up losing the visitor, or worse, a customer.
There are alternatives to frames that allow for similar functionality, the most popular would be to position elements on a page using Cascading Style Sheets (CSS), or if you are designing a dynamic site then utilising Server Side Includes (SSI) would be a good option. Although the above shows how to avoid the complications caused by frames, for the various stated reasons it would be better to avoid them altogether.
topic : Keyword Research One of the most important items in SEO but yet its overlooked. In order to drive traffic to your site you need to rank high for keywords that get searched for. Who really cares if you rank number 1 on Google
One of the most important items in SEO but yet its overlooked. In order to drive traffic to your site you need to rank high for keywords that get searched for. Who really cares if you rank number 1 on Google for a keyword that no one searches for. It does you no good.
To go about keyword research smartly you need to first figure out what keywords you would like to target. We will use “SEO” for an example. Your next step is to go look for some keywords that have to deal with rabbits. To do this you can use wordtracker, keyworddiscovery, or overtures tools to check searches per day. Now remember these are not always accurate searches per day so don’t always trust them and compare the results with each other.
Now when you do your search for “SEO” you are going get a return of popular searches with the word SEO in them. Now you take all of these keywords and run them through a search on Google using the command (allinanchor:keyword). This will return all the results of pages that use that keyword in their anchor text. This will give you a rough idea on how competitive that keyword is. If you return a result less than 1,000 then that keyword is pretty easy to rank for and won’t take much effort.
Now once you found a keyword that has little competition and is searched for a decent amount of time per day you can take it to the next step. This would be to evaluate all the sites that are listed in the first page results. To evaluate them you are looking basically on how many incoming links are going to that page. The fewer the better.
Now you just rinse and repeat until you find enough keywords to bring in some decent traffic.
topic : How to kick start your business with SEO & SEM Who is this for? If you are a webmaster who is about to start his/her first online business or web site, you probably know that it is not that easy to get high traffic to your
How to kick start your business with SEO & SEM
Who is this for?
If you are a webmaster who is about to start his/her first online business or web site, you probably know that it is not that easy to get high traffic to your site. In fact, nowadays it takes a lot more work to be successful online, than it had been some years ago. The main factor that influences your success is that most business or web site owner do not know anything (useful) about search engine optimization (SEO) and/or search engine marketing (SEM). These terms are wide-spread, however, a lot of people just know of it as a way to get ranked high in the search engines.
There are tons of webmasters and web site owners who would like to know more about SEO strategies in order to kick start their business. If you have enough funds to hire a SEO company to do the promotional work for you, you would probably not sift through the internet and find out more about SEO, unless you are eager to learn more and more. So this article is mainly for those who start out with SEO and want to know more about the strategies to not only rank high in the search engines, but also prosper and do well in satisfying visitors or prospects.
Why do I need SEO & SEM to rank high?
The question is why businesses and web sites do need to promote their web sites well these days, unlike some years ago, when everyone was about to submit to a few of the established directories and was seeing an increase in traffic through spreading the word. The answer is: A few things have changed. The search engines have developed very complex algorithms in order to find relevant web sites and separate them from the non-relevant web sites. These algorithms are quite complicated and not revealed to anybody outside of the search engines.
The problem is that, in order to reach high ranking and traffic, you need to prove your web site to be trustworthy and relevant for the world. Relevance can be reached through search engine optimization, whereas trustworthiness is reached through the marketing and promotion of your web site to other relevant and related web sites. There are theories about a so-called sandbox or trustbox that is used by Google, however, they have never been confirmed to be existing to 100%. This sandbox theory claims that every new web site is put in a box for a specified probation period. While in the box the site is not ranked well and does not receive a PageRank. The trustbox theory claims that the probation period is more likely to be defined by trusted and relevant back links.
Whether one of these theories is real or not, fact is that you need to optimize your business for the search engines and then promote it. The main thought is that you should try to gain as many one-way links as possible. One-way links, also referred to as inbound links, are link that are directed to your site without your site to be linking back to that site. In past the so-called reciprocal links have been wide-spread in order to build your linking and prove your trustworthiness and/or relevance. However, these days, one-way links are more than appreciated and worth it!
How to approach? How to gain one-way links and kick start my business now?
This is a very complex topic and it is impossible to tell you about any existing and proved strategy at once. Nevertheless there are some easy but time consuming ways to kick start your business or web site. Before everything can begin, however, you should first optimize your website. There are some resources on the internet that tell you about optimization etc.
After you are done with it, promote your web site to (free) web directories first. Web directories provide you with one-way links without the need to link back to them. Well, in fact there are a lot of directories that require reciprocal links back, but these are not the ones you should submit to. Submit to SEO friendly free web directories first, apart from the Open Directory Project/DMOZ. Then after you have done this exhausting work, write quality articles and spread them. Be active in forums. Publish a blog relating to your area and regularly write in it to attract readers and prospects. These are one of the main sources for getting your first traffic and back links, which raise your PageRank.
Now go on and find out about the variety of mistakes you can do while optimizing and promoting: Over Optimization.
topic : Search Engine Optimization (SEO) For Google, Yahoo, and Msn In this article I will review the similarities and differences between the ranking algorithms of Google, Yahoo and Msn. Google and Yahoo are considerably reasonably
Search Engine Optimization (SEO) For Google, Yahoo, and Msn
In this article I will review the similarities and differences between the ranking algorithms of Google, Yahoo and Msn. Google and Yahoo are considerably reasonably close in terms of off-page factors weighting compared to Msn, which is more on the on-page side. Like Google, Yahoo and MSN will discount obviously identical and unnatural looking anchor link text. Since these algos are frequently updated, I will only concentrate on those factors that do not. Otherwise, mayor updates should take place for them to be replaced by other/better methods.
The Google Factors.
It is a known fact that Google is focused on links. Therefore, it ranks them by quality and relevancy factors. With that said, on-page factors such as title keywords, content keyword density and relevance also influence the ranking of a given page. Google also looks into the "neighborhood" of your site analyzing outbound links. If you link to related quality sites with relevant content, search engines will associate your site with these “neighbor” sites.
The Yahoo Factors.
Yahoo tends to be the most active of the three when it comes to crawling. Not a general rule though. But in addition to its nature, having RSS on your site will get it more aggressive and frequently crawled. Similar to Google, Yahoo gives a lot of importance to inbound links, looking into factors like relevancy and anchor text, and heavily at volume of links. Their TrustRank is a form of PageRank, but with a special teleportation to a subset of high-quality pages. Yahoo search rankings appear to place extra importance on your site being listed in their directory, especially for highly competitive terms. Keyword density in title and content relevance also count.
The Msn Factors.
Maybe a substantial different from the other two, Msn normally gives more weight to the title text. Also, CSS optimization plays an important role at getting better rankings here. Msn is second to Yahoo on links volume, but the link analysis is reversed, analyzing inbound links for quality, anchor text keywords, and relevancy. Inclusion in the MSN endorsed directories would boost your site high in the SERPs. This fact still holds true, but its advantage has lessened with the new Live version. Content freshness is still very important, boosting rank of frequently updated pages.
Optimizing for all.
Yes, it is possible. Did someone said: wikipedia? Regardless of the algo differences of the mayor search engines, a site with great content that attracts users, and generates lots of natural occurring inbound links having great anchor text, has a great chance of replicating similar success. Of the off-page factors, quality of inbound links is the most important. Of the on-page factors the keyword density in the title. A good balance between conservative keyword density and other elements like RSS and CSS need to exist when used, since they all get particular boots or penalties with the search engines.
By Utah SEO Jose Nunez
topic : Why Choosing The Right SEO Firm Is Crucial To Business Website Success Choosing the right search engine optimisation (SEO) firm and online marketing company is the most important phase in your business website's existence.
Why Choosing The Right SEO Firm Is Crucial To Business Website Success
Choosing the right search engine optimisation (SEO) firm and online marketing company is the most important phase in your business website's existence. It is important to align yourself with a company that are good at selling products and services online in order to ensure you reap the benefits that SEO can truly deliver. Using in house SEO staff is often flawed so when a business makes the decision to choose an external source for their online marketing solution then I always encourage the company to do a lot of research on the potential firms.
As search engine optimisation (SEO) requires expertise the first thing I suggest is searching on Google for "SEO" and "Online Marketing" in your regional index and taking note of the top 5 companies for each search result set. Compare them. Then make a list of the companies that are repeated. The reason I suggest searching on Google is that
- Google holds over 85% of the search market in Australia. I am not sure on other regional areas in the World but as far as I am concerned Google dominate and they have the most advanced search algorithm.
- Any company that can successfully market its own products - SEO and Online Marketing, and be placed in the top 5 results are very good at online marketing and as these terms are very competitive it is the cream of the crop being listed.
So, now you should contact each of the firms that are repeated in the list and ask to make an appointment with them to discuss how SEO can best benefit your business website.
As long as you have done the searches above then there are several questions I like to ask at this point.
1. Where do they place in the search engine results pages for their own products? - SEO and Online/Internet Marketing?
2. Do they have at least 10 examples of SEO clients in comparable industries (B2B/B2C) that they can show online marketing success with? - look for traffic graphs and keywords being searched on to get to the website.
3. How many staff do the SEO firm have?
4. Does the SEO company have 24/7 support and phone contact?
5. Are they professional and expert in their handling of your questions and delivering clear honest answers?
6. Read some of the SEO firm's testimonials.
After these questions have been answered then you will generally have a very good idea of how good the company actually is. What their philosophies are and whether they are a good fit for your business website objectives.
There are several things I would also consider very strongly.
- Never trust a company that is willing to make any kind of guarantees on results. There is no way that an SEO company can know for sure that your website is going to be listed in the top 10 in the search results. If they do make promises then it is likely they will be optimising your website for less than optimal keywords that are uncompetitive. For example you sell "Blue widgets" and you would like to be listed in the top ten for blue widgets but it is very competitive. This dodgy company says they can get you in the top ten, but they don't say for what keywords and they do deliver but it’s for a keyword phrase like "blue widget with flowers in Melbourne Australia" - this is completely useless and will not sell any more of your products!!
- Never choose an SEO firm on price. Trust me when I say this - You get what you pay for! Aligning your business website with the best SEO firm, which may be more expensive, is going to get you a lot more traffic than a lower ranked SEO company. A more experienced SEO firm is likely to have many, many testimonials and graphs of clients to show you. Align with the best SEO Company and you get the best results it's as simple as that - there is no doubt in my mind on this.
Now that you have narrowed down the list, take a day to go through all of the information gathered. Assess everything on its merits and choose wisely. As I said above, never choose based on price, you pay peanuts and you will get monkeys. Graphic design and coding the building of a website make up about 20% of the success of the website, the other 80% is getting people to come to your website and buy your product or service. A similar comparison is opening a shop. You can make it as plush and nice as you want inside but if no one is coming through the door then it really doesn't matter how nice it is does it? You could well have a warehouse and market more and you would likely be far more successful. In summary, align your business website with the best SEO firm that you can find.
topic : Role of Off Page Optimization in SEO Off-page search engine optimization The optimization of your web content is extremely important in ensuring that your site ranks well in search engines but at the same time search engine
Role of Off Page Optimization in SEO
Off-page search engine optimization
The optimization of your web content is extremely important in ensuring that your site ranks well in search engines but at the same time search engine algorithms also take off-page factors into account in order to determine the relevance and importance of a web page.
The off-page seo elements include:
• Backlinks to your website
• Page Rank of the Pages Linking to your site
• Link Exchange which your website is doing
• Anchor text of the links to your website
• Relevancy of the links
• Directories where your site is listed
• Traffic which your site is getting
The most important off-page elements are backlinks and Link Exchange which are the links to your website page that need to be relevent for achieving the best results. The more links you have to your page with related keywords, the better will its ranking be on Search Engines. off-page seo are those elements that are on other websites and have an impact (good or bad) on your sites.
These are also known as inbound links and are links to pages in a site from other websites. Search engine algorithms are known to use these incoming links as a kind of voting system to determine the importance and relevance of a website.
A website should not only have many backlinks, but the backlinks should also be of high quality. The quality is determined by their topical relevance to a website and the importance and quality of the site the backlinks originate from.
For example, a book website might have backlinks that come from book review sites, publishing house sites, the sites of writers, book cafes and so on. Such links would all be very closely related to the actual content of the book website and accordingly considered important by search engines. Some of these linking sites may be very popular and well respected which would further enhance the value of the links. If, on the other hand, links originated from sites that are completely unrelated to the book site (for example a site filled with nothing but advertising banners or affiliate links), the backlinks would not add to the importance or relevance of the book site.
Optimize Your Domain Name
Search engines do weigh the fact that a domain name has relevant keywords in it. The number of years your domain has, and will be, registered for also has an effect on search engine rankings. If you have an older domain name, it is generally concluded that the website is not spam and will probably be around for years to come. It may be a good idea to acquire a domain name that been around for a few years and also contains one of your keywords.
Search engines assign each web page a Page Rank based on the number and quality of inbound links you have pointing to your website. In order to get your number up you’ll have to get other websites to link to you.
Here are some tips to obtain the best quality back links:
One-way links are better than reciprocal links. Reciprocal links are being de-valued because it is not natural linking – it’s an arrangement between the webmasters. It may be a good idea to buy some one-way links to your website.
Get links from pages with a high Page Rank because some of that will pass through to your site, increasing your own site’s Page Rank.
Get links from sites in a related industry or geographical location.
Make sure your keywords are included in the link from other sites. If your keyword is included in the anchor text, Search Engines will assume that your site relates to that particular keyword.
The off-page factors for making a website rank well in the search engines are probably even more important than the on-page factors. This is because the off-page factors are like a representative opinion of the rest of the websites on the Internet.
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topic : Get a new approach in SEO world In SEO Services Delhi Consultant e-Fuzion uses off page factors which are not associated with the web site but does influence its rankings. These are links from other website, Anchor texts
Get a new approach in SEO world
In SEO Services Delhi Consultant e-Fuzion uses off page factors which are not associated with the web site but does influence its rankings. These are links from other website, Anchor texts used whiling linking to these web sites etc. These factors are not in control of your website. Off page factors play an important role in how your website ranks on search results? To make our visitors understand these factors more clearly and understandably, e- Fuzion offers different options for you with use full articles and for easy reference.
Internal links are the constituent elements of the way your web site is organized. In SEO Services Delhi Consultant e-Fuzion the bridges by which one page of your site connects to the other & more importantly outlines, which page of your site will connect to which other pages. In external links on the other hand is the community tools by which the online community votes for you by linking to you. In SEO Services Delhi Consultant e-Fuzion you get more popularity function and more incoming links into your website. In this interpreted you get by search engines as a measure of your online value creation. If your pages are orphaned or lying isolated within your web site that’s not good news from a page rank point of view. To enjoy a good page rank for the pages it is imperative to have proper linking amongst various pages within the website as well as having good quality external links coming into the page.
A factor to be cognizant of while linking is that one should focus on quality links & not always quantity. Consider that, there is a huge difference from a link, to your page from another page with a good page rank than a page from a low page rank.
topic : Be Seen in Search Engines, NOW! Being indexed by Search Engines is easy… Getting your web page up in the SERP (search engine results page) of Google can sometimes be a little harder. In this article I touch on the three
Be Seen in Search Engines, NOW!
Being indexed by Search Engines is easy… Getting your web page up in the SERP (search engine results page) of Google can sometimes be a little harder. In this article I touch on the three most important things to remember when designing your website for search engines.
Choose you keywords right
Keywords are words, or combinations of words, that people use when searching for a website. In order for people to find your website though, your website must show up in the SERP. If those keywords appear in your website then your site should appear somewhere in the results. When people search using Google, Google uses a ranking system to show the order of the results. One of the things Google takes in to account is keyword relevance, therefore keyword optimization is important. Placing your keywords in the meta-tags is not enough. Placing keywords in a strategic way with in your website's content is vital. It is important for the text to still to make sense for visitors to your website. Repeating your keywords over and over again does not help at all, or using text the same color as the background. The best thing to do is have a seat, research your keywords and take your time writing your content so that it makes sense to anyone reading your website and incorporating as many keywords as possible in to the content.
Valuable incoming links are important
All links help. Some links are just more valuable then others. Links that are more important in Google are pages with higher PR (Page Rank) and pages that are relevant. For an example a website with a PR 5 and is unrelated to your website is actually less valuable that a link from a website with a PR 4 that is related to your website. It is important to build your incoming links slowly. It is most important to create links to your website from valuable websites other than a whole bunch of links from websites that are just filled with links or they are link farms.
In order for the search engines to see the text on your website it has to be able to find it. If you have text that is contained within a table which is then contained in another table, it is possible that the crawler or spider may not find it. To avoid this, it is best to avoid using tables at all. In many cases this is not practical. Try putting the most important text outside the table or at least not placing it in table in tables, use just one table. If the crawler cannot find the content then it can't use it to evaluate where your listing should appear in the SERP. To give your self the best possible chance, avoid this mistake.
Your website's code
topic : Why Hire A Designer? A lot of online business owners start with no money. They have to do everything themselves -- the preparation of a product, the development of a marketing strategy, the actual building of a website to
Why Hire A Designer?
A lot of online business owners start with no money. They have to do everything themselves -- the preparation of a product, the development of a marketing strategy, the actual building of a website to cater to their product's marketing needs. As their business expands over time, they will find that their simple "homemade" site might not be enough to cover everything, and they will have to take a day or two away to simply dedicate that to the website expansion.
Sounds familiar? Chances are, you're someone who started everything with no money too, so you're pretty skeptical when it comes to giving away your money in exchange for something that you could have done yourself. However, there is a lot more to hiring a designer than just finishing up a job that you don't want to do.
When you hire a web designer to do your job for you, you are doing more than just handing over the "dirty job" to someone else. In fact, by paying a little money, you can let the designer worry about the little annoyances that always evade the main picture and only come haunting when you're halfway through the job. That way, you will be more focused and have more time to spend on your actual business strategy.
On the other hand, the designers you hire a professionals so they are good at what they do. By outsourcing your web design jobs to them, you won't have to worry when problems surface because you can always get them to fix it for you. Again, they will be able to pin point the problem and fix it faster than you probably will be able to.
Also, the work you pay for will turn out more professional than what you can achieve because the designers have been doing it longer than you have. After all, they do it for a living so they have to be good!
So, remember to not just work your business, but grow your business too!
topic : Will You In Surround Technical Way? SEO Delhi Companies help the clients in worldwide to reach their online business. With their know-how tools and successfully and competent help you to attain the top rank of the search
Will You In Surround Technical Way?
SEO Delhi Companies help the clients in worldwide to reach their online business. With their know-how tools and successfully and competent help you to attain the top rank of the search engines results, gain traffic and visibility and earn proceeds. But of track, you have to make sure that you select the right variety of SEO Delhi Organization. According to the visibility issue its a major value for any website, because of SEO Delhi Companies comes our website in search engine through SEO process. By its ranking the web design companies in Delhi have started search engine optimization or search engine marketing services as additional services. But for result oriented search engine optimization and internet marketing services you need to go for only a professional SEO company. Now days there are many SEO Delhi companies have been weaved mostly in Janakpuri, Gurgaon, NCR and rest of the major Indian cities. All these SEO Delhi Companies present in market and offer their SEO services with different names and prices. Even if you have good knowledge of SEO and you try hard to get a good ranking, your site doesn’t do well. It is clear that your site needs to be optimized and maintained on a regular basis. It is an ongoing process which requires a lot of time. So in this case, it is desirable to hire SEO services for your web site.
In market you find many SEO Delhi companies but among them e-fuzion is one of the best company, which offering best facilities for web services. It hampers the elements in reading and indexing of your pages can be functionally, page design and its content. They need to work on relevant keywords. Tools to determine keywords- what tools they use for searching keywords. What methodology they use for keyword analysis. If you need to collect some information about SEO Delhi companies for your site promotion then e-fuzion is the best one for you.
topic : Targeting Adsense Ads on Your Website Offline, your business success is measured by location - in other words, your business must be located where people amass looking for what you have to sell. Online, it's no different.
Targeting Adsense Ads on Your Website
Offline, your business success is measured by location - in other words, your business must be located where people amass looking for what you have to sell.
Online, it's no different. People are looking for information. They "go" where the information is, and you as a webmaster own online real estate. Your website.
Your website content must be full of specific, focused information. If your desired visitors are "everyone", you will fail. You must decide what you are offering to whom, and create in-demand content for those people. Once you have the content, you will get listed highly by the search engines and the traffic will come.
Once on your website, your content must PRE-sell you, your business and, ultimately, whatever your visitors have the opportunity to purchase on your website.
Your perfectly constructed, targeted focused content is a perfect venue for Adsense ads. The Adsense code on your perfected pages will pull up targeted ads for your visitors every time.
But maybe your page has a variety of information on it and you want to emphasize a certain part of it to focus the Adsense ads. Google has something called "section targeting" that you can use under certain circumstances.
You need to be familiar enough with html to add certain code to your site source code, and the sections you want to target need to have a large percentage of your overall page content, enough that Google can understand what you are targeting. You add to the beginning of the section you want to target, and at the end of the section. Google will decide if this section will make you more money, so if it won't, you won't see any change in your ads. Also, it can take up to a couple weeks to see a change.
This technique is particularly useful in blogs, where Adsense ads have an uncanny knack for picking up on terms you don't want it to use.
It's very simple, but not "easy", to build that content rich website. We're not talking overnight success story here. But a long term income built on honest, solid principles that have stood the test of time is nothing to shrug off.
Build it and the Adsense ads will come.
topic : Top 25 SEO Myths You Should Know Before Optimising Website You might think you already know everything about search engine optimisation process. Well, think again. Some of the things you know may just be myths. There are
Top 25 SEO Myths You Should Know Before Optimising Website
You might think you already know everything about search engine optimisation process. Well, think again. Some of the things you know may just be myths. There are several SEO myths that webmasters and search engine optimisers still fail to recognise. What are the SEO myths? Here are the top 25:
1. Search engine optimisation can be performed just by anyone.
2. SEO is only for those websites who sell products online.
3. SEO companies can give their clients a guaranteed top ranking position.
4. SEO gives an overnight result. You can optimise a website today and expect it rank high tomorrow.
5. Build more links irregardless of the quality.
6. It is fine to copy content from other websites and paste it on your own website.
7. There is no need for you to write unique content for your website since you can just syndicate articles from directories.
8. There is no need for further work after you have optimised your website.
9. Search engine ranking is all that matters.
10. The more links the better, quantity matters and not quality.
11. There is no need for a website to be submitted to web directories.
12. A website doesn’t need updated content.
13. The search engines won’t know if you use black hat SEO techniques.
14. Do it yourself SEO is better than hiring SEO professionals – can be true if you are an expert yourself.
15. Web design doesn’t need to be optimised.
16. The navigability of the website has no effect on its search engine ranking.
17. The search engines must be prioritised than the target market.
18. There is no need for testing, once a website is already optimised let it stay that way.
19. Site visitors already know how to browse a website so don’t worry about usability.
20. Flash is the best way to present your message.
21. You can write anything that you want in your website content.
22. There is no need for you to add keywords on the website content.
23. Adding more large-file images on the website makes the site more appealing.
24. It doesn’t matter if the website is slow to load, after all, there are now more broadband users than dial ups.
25. Why still optimise a website when it can still be indexed by the search engines no matter what?
These are the top 25 search engine optimisation myths that both webmasters and search engine optimiser must be aware of. Some of them seem to be like a fact rather than a myth, so be very careful.
topic : The Importance of a Sitemap A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having
The Importance of a Sitemap
A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.
1) Navigation purposes
A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.
2) Conveying your site's theme
When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the "big picture" of your site by reading through each page, and by doing that you will be saving your visitors' time.
3) Site optimization purposes
When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page -- they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.
4) Organization and relevance
A sitemap enables you to have a complete bird's eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance.
From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accesible and neatly organized for everyone.
topic : 10 Costly Search Engine Mistakes to Avoid If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If
10 Costly Search Engine Mistakes to Avoid
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.
Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.
Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a "pretty" website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site...after all, isn't that what you want.
1. Not using keywords effectively.
This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.
2. Repeating the same keywords.
When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.
3. Robbing pages from other websites.
How many times have you heard or read that "this is the Internet and it's ok" to steal icons and text from websites to use on your site. Don't do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.
4. Using keywords that are not related to your website.
Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as "sex", the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn't have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.
5. Keyword stuffing.
Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the "alt=" HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.
6. Relying on hidden text.
You might be inclined to think that if you cannot see it, it doesn't hurt. Wrong.... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.
7. Relying on tiny text.
This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.
8. Assuming all search engines are the same.
Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.
9. Using free web hosting.
Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.
10. Forgetting to check for missing web page elements.
Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.
This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.
Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.
topic : Search Engine Optimization - A Word is a Word is a Word... I'd like to talk a little about words. In particular, I'd like to talk about a special category of words. Words that you may not suspect are important, vital really,
Search Engine Optimization - A Word is a Word is a Word...
I'd like to talk a little about words. In particular, I'd like to talk about a special category of words. Words that you may not suspect are important, vital really, to your online business success.
Not too long ago the promise, heard round the world was, "Build it and they will come." Today, with somewhere in the neighborhood of 2 billion websites already Online, and the number growing so rapidly that some are betting big bucks on the number doubling each year, for many years to come, a more accurate prediction would be: "If they can find it, they just might stop by."
Making sure that your site is easy to find, increasing the likelihood that once found — they will stop by, and assuring that once there — they will stay long enough to take the desired action: this is what organic search engine optimization (SEO), is all about. Some of the methods used to achieve those ends is what we will discuss here.
Now, we could talk about Conversion Rates (CR's) or Page Rejection/Abandonment Rates (PR/AR), Cost Per Visitor (CPV), Ratio of New to Returning Visitors (RN/RV), Conversion Rate, Average Page Views (APV's), Average Order Value (AOV), or my current favorite, Page "Stickiness", or any of a number of Key Performance Indicators (KPI's), which are all the buzz, at the moment.
All I'm going to say about the KPI's here is that they are all excellent ways to measure how well your SEO campaign is going. They will provide enough numbers to keep a mathematician happily counting, for days, and provide the basis for some very useful information, IF you've done your homework, taken advantage of optimal designing, including Organic Search Engine Optimization, and used the right words from the start.
Words mean different things ~ to different people
You say (pō tāt' ō) and I say (pă tŏt' ō)...
and Billy Joe Bob, over there in the corner, says (spŭd)
Stick close to me on this one. All of us, by reason of education, upbringing, geography, (probably heredity, but who knows?) have particular ways of referring to things. On top of this, there is the jargon associated with our professions, social institutions, and Alma Maters which most of us tend to use as a badge of identity and perhaps even superiority. But as anyone knows who has ever tried to get answers to simple questions from someone unwilling, or unable to talk in anything but the jargon of their own position, it doesn't work too well.
The point I'm trying to make here is that no matter how great your (pō tāt' ōs) / (pă tŏt' ōs) are, Billy Joe Bob isn't going to be able to find them in a search, and thereby know anything about them, till you break down and start calling them spuds, at least some of the time.
Q- Hey mack, you got any swage lube? This rebated boattail won't slide.
(* explanation at end)
The words that will bring people to your site and keep them there, long enough to take the action that you want them to take (sign-up, join, buy, etc.), are the words we need to find and use. The important thing to keep in mind here is that, just like you weren't looking for the Key Performance Indicators (KPI's) I mentioned earlier, so too your potential customers won't necessarily be looking for your products and/or services by the same names which you call them.
The first thing I tell a new client who is looking at establishing/ improving their position on the web is to start talking with their customers and find out what they call the services and or products that their business offers. After getting past the strange looks and raised eyebrows, they find out that their customers use completely different words to describe their business than they do.
Search Word Optimization
Now we come down to the real crux of the matter. What words will your potential customers/clients use to find your particular goods/services? In the world wide world of the WorldWideWeb my number (#1) one advice is, "Assume Nothing." There is no reason to guess. Anything you don't know (I try to start with the idea that I know nothing) can be checked out and proven, one way or another.
One way to find out what most people are calling what they are looking for, is to use one of the handy Search Term Suggestion Tools you will find on our SEO Tools page. Here you can input words and phrases you would like to use for your site keywords and see how many times they were searched for on an average day. Here we can quickly find out the differences between the words "we think" people would be looking for in order to find the services offered by this site and what they actually use.
When checking the keyword phrase website development, a common phrase among those who do that sort of thing and one I've always used to describe what I do, the average number of searches per day comes up to around 750.
Now, that's not a bad number but being as the operative word here is "optimization", we decided to try a few alternative phrases. When we checked the phrase web design the number of daily searches jumped to just under 14,000.
Any guesses as to which phrase we decided to use? The phrase web design & development not only says it more clearly to our human visitors but it also is searched for 2,100% more often than "website development" and is therefore much more "search engine friendly".
A Word of Caution
There are those who believe that, by using less than honest tactics, they can influence the Search Engine Result Pages (SERPs) in their favor. Having subscribed to this theory once or twice, in the past, let me just say that while it is possible to gain some short term advantage in this way, the likelihood is that you will be found out, the url will be banned, and what ever time and financial investment you have put into it will be lost.
Be sensible with your copy and optimization efforts. Google, Yahoo, MSN, and all the rest have buildings full of brilliant engineers and statisticians who stay up all night studying ways to beat the cheaters. Just like your mama told you, honesty is the best policy. You might want to keep that in mind when shopping for an SEO firm.
It's Only Words . . .
Here, at Emerald Coast Entrepreneur, we strive from the start of every project to work towards a site optimized for both humans and robots. A site which will show up on the first page, in your main keyword searches, and have the look and feel to draw people in and keep them there long enough to take the desired action. And first, last and always, a site which we can look on proudly together as having earned its placement by good honest effort and applied principles of organic search engine optimization.
With a start to finish holistic approach to business strategy, professionally written copy, Internet Marketing, design development, all carried out within an integrated plan for optimized results, we can bring your business to a place of prominence and assure the leads/sales that you want and need, in order to grow your business.
Time has proven three indisputable facts pertaining to Organic Search Engine Optimization (SEO).
SEO is the most cost effective form of internet marketing available.
SEO usually provides an extremely fast return on investment. Many times within 30 days.
SEO continues to provide returns, long after an individual project is completed.
Hunters may skip this section.
swage (swāj) verb 1: form metals with a swage
Swaging is the operation of cold forming metal through a die using high pressures, specifically in the manufacture of bullets. A rebated boattail is a method of sealing the bullet within the jacket in such a way that the seal is improved, reducing muzzle blast and increasing accuracy.
Oh, why didn't you just say so?
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